Skip to main content

Full text of "Exhibitors Herald (Dec 1919)"

See other formats


Scanned from the collection of 
David Pierce 



Coordinated by the 
Media History Digital Library 
www. mediahistoryproj ect . org 



Funded by a donation from 
John McElwee 



# 



Digitized by the Internet Archive 

in 2014 



https://archive.org/details/exhibitorsherald09exhi_0 



Vol. IX 



CHICAGO, DECEMBER 6, 1919 



No. 24 



ftiTinifiilifnT i 



in rtifiiyifttf ii Tiniflift»rin iiii r ii ri i Ti i T i nirt i fliMuiiAtA 




PUSHED WEEKLY MARTIN J. QU IGLEY , PUBLISHER ONE DOLLAR 

417 SO. DEARBORN ST. Entered as second class matter, Augart jo. /0/7, ai •*« Post OMce at Chicago, 111., under the Act of March 3, it?o A YEAR 




iikor presents 

JVIARGUERITE, 

CLARK 

in 

LUCK IN PAWN 

SAY "UNCLE!" 

WITH everything pawned but her of romance. New scenes, new faces, new 
nerve she went a-sleuthing among charm, new plot. Built for all Margue- 
the elite, foiled some thieves, captured rite Clark lovers — that means big 
a lover, and found a mine of pure gold crowds — and all good story lovers be- 
in a pawnbroker with a soul. sides — that means S. R. 0. if you bill 
MARGUERITE CLARK in a new sort it big! 




Scenario by 

ALICE 
EYTON 




FAMOUS PLAYERS -LASKY CORPORATION 

ADOLPH ZUKORPro. JESSE LLASKYtto Pro CECIL B. DE MILLE Director General 

•-new • J l\j I 




Directed by 

WALTER 
EDWARDS 




MM 



Q>aramounfj4r^mft CPidure 



EXHIBITORS HERALD 





Sank this Ship? 




t 



When you were on the 
German U-boat shown m the 



BIGCEST NEWS 

SCOOP of YEARS 



Right out of the secret archives of the German 
Government — something never before shown 
on any screen — authentic moving pictures of 
the sinking of merchant vessels by German 
U-boats, the pictures having been taken by 
the German commanders to substantiate their 
reports to Berlin. While you are looking at 
these amazing pictures you will be, yourself, 
ON A GERMAN SUBMARINE. You will 
see the shots fired from your U-boat — See the 
ship careen and sink — see Captain and Mate 
go down with their vessel. 



This is the greatest scoop ever scored by any 
newspicture organization since the cinema was 
invented. Even in the newspaper world it 
has few equals. Needless to say, only the 
unbeatable enterprise of the great Interna- 
tional organization could have secured this 
tremendous attraction for your theatre. 
Scoops like this mean EXTRA MONEY IN 
YOUR POCKET. Be sure of them by book- 
ing the BIG NEWS THREE of the screen 
world right now — today. All the evidence 
that you want is right here on this page. ACT 
NOW. Scoop your competitors like we do. 



International News 

Universal Current Events 
Hearst News 

issued by International 

Released thru 

UN IVERSAL 



3 



EXHIBITORS HERALD 



It has always been &o 
source oP sincere pride 
that, in introducing new 
artists, my selections haye 
been received with cordial 
and critical appreciation. 

During the present season 
two names will be added t to 
the list of artists appearing* 
under my direct supervision. 

( j/ r 22 sponsoring 

DOUGLAS MAC LEANT 
£r> DORIS MAY 

I am Pu-Hy aware oPrny 
responsibility to the public 
and exhibitors, and I accept 
the hazard oP this nev venture 
with complete confidence 
in my judgment. 

T^hese young people possess 
the rare attributes oFyouth, 
charm and intellect; and 
1 am giving them every aid 
I can command in good 
direction, skilled Support and 
stories by the best lyiovn 
authors. — ^ /~ 

ad. c^cfe 




EXHIBITORS HERALD 



■Bnr 



4* 



folOOO 

for the Firs t£ stories 

23XHOURS LEAVE 

JSj^Mciry Rg£erts Qine£art 

MARYfe ANKLE 

what's your 

HUSBAND DOING? 

^ George V. HoSaft 

SOME HONEYMOON 

jfy Cfiarles £\)er£arcLHall 

MR. AND MRS. 
NOT MARRIED 



EXHIBITORS HERALD 




EXHIBITORS HERALD 

PROCLAMATION 





N this. the season when the year's blessings 
are recognized, and a time is set aside for 
the giving of thanks, the week beginning 
Monday, November twenty fourth and ending 
Sunday November thirtieth is designated as 
an especial thanksgiving week for the exhibit 
tors of Fox Entertainments throughout the 
world - 

Though wars and calamities have en- 
gulfed the world , the exhibitors of Fox 
Entertainments have been conspicuously 
spared and their blessings have been 
continued even in greater measure than in 
normal times * 

Therefore, in a spirit of supreme thank- 
fulness and deep gratitude , we welcome you 
to a full and complete observance of each 
and every day of this Thanksgiving Week » 

Throw wide the doors of your theatres 
and invite your public to share with you 
in the celebration of each of the seven 
days » 

In the name of prosperity and of 
success we herewith affix our hand and 
seal * 





TresicLent 



FOX FILM CORPORATION 



7 



This 



EXHIBITORS HERALD 

Full Page 




FOX FILM 

WILLIAM K». 

fraiden* 



ronroRAiioN 



ghout the world 

typifies that ii elican . 
Jhicb we love to call ^ 
W Th e story was wondeiiu 

It is M-^frgSen drama- 
fol excitement a »»« 

THE LAST ur N icHT. 
WOLVE >°\™H RANGER 



EXHIBITORS HERALD 



Advert i s ement 




is appearing" in the 
following nationally 
circulated magazines 
as a part of the Great- 
estls(ational> (ampaip^i 
ever engaged in by a 

Film Company* 

SATURDAY EVENING POST 
TOP NOTCH 
DETECTIVE 

POPULAR 
REGISTER 

PHOTOPLAY JOURNAL 
ALNSLEE'S 
SMITH'S 
AMERICAN 




FOX 



ENTERTAINMENTS 



EXHIBITORS HERALD 




EXHIBITORS HERALD 





FOX 



ENTERTAINMENTS 



presents 

MADLAINE 
TRAVERSE 

the empress of 
stormy emotion, in 

LOST MONEY 

o4 dramatic story of 
a, fight Jvr miiUovis 

^DCrecbccL bu 
Edmund lawrence 



1 



EXHIBITORS HERALD 




EXHIBITORS HERALD 




500. 



WILL BE PAID FOR THE BEST 
ANSWER TO THE WORLDS 
MOST PUZZLING QUESTION 

WHICH 



1 s 



SEX 




EXHIBITORS HERALD 

WE'VE GOT 
or Go Idw 

ON December first, a Goldwyn advertisement will 
appear in three hundred and eighty-six 
newspapers. 

— a big advertisement — • 

And there will be one each succeeding week. 

Every advertisement will advertise a Goldwyn Picture 
that is actually being shown. Not only that — but 
Goldwyn will advertise Goldwyn Exhibitors. 

Thus the Goldwyn advertising will directly benefit the 
exhibitor and bring the crowds to the individual theatre 
to see a particular picture. 

Goldwyn has retained us to prepare this campaign. 
We are the people who for years have aided in the con- 
ception of the advertising of Colgate Co., Eastman 
Kodak Co., General Electric Co., Studebaker Cor- 
poration, etc., etc, 



FRANK SEAMAN, INCORPORATED 

Advertising and Merchandising 

470 Fourth Avenue 
New York City 



EXHIBITORS HERALD 



AKE GOOD 
ays the Bills! 

Read the list. This is but part of it. There's not room to publish it all. 
And remember this is simply the first shot in the Goldwyn campaign. 



Boston Post 

Boston Herald and Traveler 
Boston American 
Boston Globe 
Baltimore News 
Baltimore Sun 

Baltimore Star and American 
Detroit News 
Detroit Free Press 
Detroit Journal 
Los Angeles Times 
Los Angeles Herald 
Los Angeles Examiner 
Los Angeles Express 
New York City Journal 
New York City Globe 
New York City Mail 
New York City Sun 
New York City World 
New York City Times 
Chicago Tribune 
Chicago News 
Chicago American 
Chicago Herald-Examiner 
Philadelphia Inquirer 
Philadelphia Public Ledger 
Philadelphia North American 
Philadelphia Record 
San Francisco Call-Post 
San Francisco Bulletin 
San Francisco Examiner 
San Francisco Chronicle 
Jacksonville Times-Union 
Jacksonville Metropolis 
Birmingham News 
Birmingham Ledger 
Atlanta Journal 
Atlanta Georgian 
Atlanta Constitution 
Buffalo News 

Buffalo Courier and Enquirer 

Buffalo Times 

Rochester Times-Union 

Rochester Democrat & Chronicle 

Syracuse Journal 

Syracuse Post-Standard 

Syracuse Herald 

Davenport Times 

Davenport Democrat and Leader 

Dubuque Telegraph 

Dubuque Herald 

Clinton Advertiser 

Clinton Herald 

Keokuk Gate City 

Galesburg Republican Register 

Galesburg Mail 

Joliet Herald News 

Rockford Register Gazette 

Rockford Star 

Springfield State Register 

Springfield State Journal 

Decatur Review 



Decatur Herald 

Lafayette Journal 

Lafayette Courier 

Ft. Wayne News and Sentinel 

Ft. Wayne Journal-Gazette 

South Bend Tribune 

South Bend News-Times 

Milwaukee Journal 

Milwaukee News 

Peoria Star 

Peoria Journal-Transcript 
Bloomington Pantagraph 
Cincinnati Post 
Cincinnati Times-Star 
Cincinnati Enquirer 
Dayton Journal- Herald 
Dayton News 
Springfield News 
Springfield Sun 
Indianapolis News 
Indianapolis Star 
Louisville Times 
Louisville Herald 
Louisville Post 
Cleveland Press 
Cleveland Plaindealer 
Columbus Dispatch 
Columbus Citizen 
Canton Repository 
Canton News 
Youngstown Vindicator 
Youngstown Telegram 
Toledo News-Bee 
Toledo Blade 
Akron Beacon-Journal 
Akron Times 
Denver Post 

Denver Rocky Mountain News 

Colorado Springs Gazette 

Colorado Springs Telegraph 

Pueblo Star-Journal 

Pueblo Chieftain 

Albuquerque Journal 

Santa Fe New Mexican 

Fall River Herald 

Fall River News 

Lowell Sun 

Lowell Courier Citizen 

Springfield Union 

Springfield Republican 

Springfield News 

Worcester Post 

Worcester Telegram 

Worcester Gazette 

Manchester Union-Leader 

Providence Bulletin 

Providence Tribune 

Portland Express 

Portland Press 

Omaha News 

Omaha World Herald 

Omaha Bee 

Des Moines Capital 



Des Moines Register 
Des Moines Tribune 
Sioux City Journal 
Sioux City Tribune 
Lincoln State Journal 
Lincoln Star 
Seattle Times 
Seattle Post-Intelligencer 
Seattle Star 

Spokane Spokesman-Review 
Spokane Chronicle 
Portland Oregonian 
Portland Oregon-Journal 
Portland Telegram 
Washington Star 
Washington Post 
Washington Times 
Wilkes-Barre Times-Leader 
Wilkes-Barre Record 
Trenton Times 
Pittsburgh Press 
Pittsburgh Chronicle-Telegraph 
Pittsburgh Post 
Pittsburgh Sun 
Duluth Herald 
Duluth News Tribune 
Dallas News 
Dallas Times-Herald 
Brooklyn Standard-Union 
Brooklyn Eagle 
Albany Times-Union 
Albany Knickerbocker Press 
St. Louis Globe-Democrat 
St Louis Post-Dispatch 
St. Louis Star 

Memphis Commercial Appeal 

Memphis News-Scimitar 

Lansing State Journal 

Grand Rapids Press 

Kansas City Times-Star 

Kansas City Post 

New Orleans Times-Picayune 

New Orleans Item 

Shreveport Times 

Jackson News 

Jackson Clarion Ledger 

Salt Lake City Tribune 

Salt Lake City Deseret News 

Salt Lake City Telegram 

Ogden Standard 

Ogden Examiner 

Boise City News 

Boise Idaho Statesman 

Missoula Missoulian-Sentinel 

Helena Independent 

Helena Record-Herald 

Great Falls Tribune 

Butte Post 

Butte Miner 

Butte Gazette 

Twin Falls News 

Twin Falls Times 



FRANK SEAMAN, INCORPORATED 

Advertising and Merchandising 

470 Fourth Avenue 
New York City 



EXHIBITORS HERALD 




SAMUEL GOLDWYN 

Presents' 



MABEL NORMAN D 




directed by 
Victor Schertzinqer 



Mabel Normand in the most hilarious mirth- 
mixture that ever galloped across the screen 
— can you trump that for a water-tight, 
copper-riveted, steel-bound guarantee of box- 
office success? Of course you can't! 




16 



EXHIBITORS HERALD 




A circus from start to finish! A gale 
of giggles — a typhoon of titters — a 
hurricane of hilarity! Mabel Normand 
has never had a better picture — you 
have never had a better business - 
builder. Book it now! 




17 



EXHIBITORS HERALD 




18 



WHY THE CAPITOL 

BOOKED 




/ 



I I 111 B ■ 



Supported bxj 

FLORENCE EVEEWST MARTIN 



an 



II 



THE 



U N DERCU RRENT 



II 



A WILFRID NORTH PRODUCTION 



ITS THE PUNCH PICTURE 




A Powerful D rama With 
a Theme as Engrossing as 
The Mystery of Life Itself. 



Action! ACTION!! ACTION!!! 



GUY EMPEY 



ii 



in 



THE UN 



HE RES YOUR 
LINK-UP 



Booksellers — department stores — public news-stands— libra- 
ries and scores of institutions are ready to lend their whole-hearted 
cooperation in the exploitation of Guy Empey in "The Under- 
current." The printed works of Guy Empey have found their 
way into millions of American homes and these same millions will 
rally to rugged romance. 

The new national weekly magazine published by Mr. Empey 
is enjoying a tre mendous sale in every nook and corner of the 
universe. Painted bulletins, half -sheet stands, heralds and nov- 
elty posters are blazing a trail that leads straight to your box- 
office. 

Supplementing the active cooperation of book stores 
and other merchants is the personal sevice extended 
by the Select exploitation experts in each Select 
branch throughout the country. 

"The Undercurrent" is loaded with money-making possibili- 
ties for the alert showmen. Follow the lead of New York's 
Capitol and increase your own capital for an extended run that 
will clean up — BIG 




SELECT PICTURES 
CORPORATION 



LEWIS J. SELZNICK, President 




Millions of 
Readers 

are waiting for YOUR 
presentation of Guy 
Empey in "The Under- 
current. 

Cash in on the magic of 
advance interest by 
booking the product on 
that carries the popularity 
of a great American 
personage. 






ixTKcv 

Shako The S'himmy 



THE SHIMMY GYM 



You'll 9hake 

With Laughs 



it Cure 
Your Grouch 




CUCKOO COMEDIES 

' Every One: 's A 5ir,d ' 

A GREAT 'TONIC FOR. ANY 8ILL 

UNITED 

S.A.Berst. PlCTU RE. THEATRES 0F AMERICA. InC President. 




EXHIBITORS HERALD 




"doin^ BIG over 



# 



THE PHENOMENAL SUCCEST 
OF THE 



EDITION 
De LUXE 





PRE-rCNTED BY 



CLA^-CoBN&UU^ 

C0RP0PATION 





20 



EXHIBITORS HERALD 




time 




IN THE 



LEADING THEATB&r 

IS" ALMOST UNBELIEVABLE 



MANAGERS OP TME 



Rialto, New York. 
Rivoli, New York. 
Loew's Metropolitan Circuit. 
Ascher Circuit, Chicago. 
Lubliner & Trinz Circuit, Chicago. 
Rubin & Finkelstein Circuit, 
Minneapolis. 



Madison (Kunsky), Detroit. 

Miles, Cleveland. 

Clark and Rowland Circuit, 
Pittsburgh. 

Shea's Hippodrome, Buffalo. 

Leader (Tom Moore), Washing- 
ton, D. C. 



Beacon, Boston. 

Strand, Cincinnati. 

Strand, Louisville. 

Jewel (Hulsey), San Antonio. 

Majestic, Jackson, Mich. 

Clemmer, Seattle. 

Casino, Des Moines. 



ARE DELIGHTED 

AND THESE ARE ONLY A FEW OF THE LARGEST HOUSES PLAYING 

THE "CLASSICS" TO CAPACITY HIGH-CLASS AUDIENCES — 



Mf U ALLMAP^ PICT U PET 1* 



DISTRIBUTED 





EXHIBITORS HERALD 



Here He Is Again! 

THE ONE AND ONLY 





in his fourth and latest 
Million Dollar Comedy 
for First National 



"A 

Day's 
Pleasure" 



A LATE DECEMBER 
RELEASE 



Don't Let the Explosion of Laughs 
Shake Your House Down. Put Up Stays! 



A "First National" 




Attraction 



22 



EXHIBITORS HERALD 



The JVoman Tempted Me! 

This is the time-worn cry — as old as the Eden tree. 

But In Modern Society 

Is woman the temptress, baiting man with her beauty and alluring charms? 
Or does man tempt the woman with wealth and position to sell her soul in 
a loveless marriage? 




KatherineMiDonald 



The American Beauty 
presents the woman's side in this up-to-the-minute problem in 



"The Beauty Market 



A DRAMA OF SOCIETY FOR PEOPLE WHO THINK 



Adapted from "The Bleeders" 
By Margery Land May 
Directed by Colin Campbell 

A First National 




Produced by the Katherine Mac Donald 

Pictures Corp'n 
By arrangement with Attractions Distribut- 
ing Corp'n, B. P. Fineman, Prest. 

Attraction 



EXHIBITORS HERALD 



House Records 1 umble 
With "A Virtuous Vamp" 



Read what has been done by the Bankers and Merchants Theatres Co., which controls a 
large string of big theatres in Indiana, including the Orpheum, Fort Wayne, Liberty, 
Terre Haute, Murette and Murray, Richmond. 

Albert F. Brentlinger, the General Manager, says: 



"Constance Talmadge, in 'A Vir- 
tuous Vamp', is smashing 
records in our big chain of 
theatres. Miss Talmadge is a 
great drawing card, and we are 
having tremendous runs. She 
has become immensely popular 
and is growing more popular 
daily. 

Miss Talmadge proves herself a 
natural born comedienne, while 
the play is one of the most 
amusing and laughable comedies 
ever screened. Our patrons 
were highly pleased and are 
extravagant in their praise." 





A'Tirst National" 




Attraction 



24 



EXHIBITORS HERALD 



She's One of the Biggest Comers of the Screen. 
Are You Playing Her Pictures? 




Joseph M. Schenck 



Presents 



CONSTANCE TALMADGE 

1 

N "A Virtuous Vamp" 

Adapted by 

John Emerson and Anita Loos 

From Clyde Fitch's play "The Bachelor." 
Directed by David Kirkland Photographed by Oliver Marsh 

Willard Reineck, Technical Director 



25 



DIVIDENDS 

SELZNICK PICTURES National Advertising Campaign 
pays you dividends on our investment. It pays you divi- 
dends in the form of bigger business and greater prestige. 

In these days of high prices folks are buying even their 
entertainment with discrimination. SELZNICK PIC- 
TURES National Advertising Campaign is proving to 
more than fifty million people that in SELZNICK PIC- 
TURES they get their money's worth. That is why you 
get additional admissions every time you present a 
SELZNICK PICTURE. 

Look over the list used: 

Saturday Evening Post 
Ladies Home Journal 
Pictorial Review 
Red Book 
Country Gentleman 
Photoplay Magazine 
Green Book 

Motion Picture Magazine 
Picture Play Magazine 
Blue Book 

American Legion Weekly 
Theatre Programs 
Electric Signs 
Painted Boards 
24-Sheet Boards 



Get Your Share of Dividends Now 



S^picturejP^ 



The Declaration 
of Satisfaction 




A REGULAR 
GIRL] 

by Frances Marian 
Edmand Goiildjn^ 

Direction -James YouTigj 



NEW YORK TIMES: 

"Anyone would expect a motion picture 
full of Elsie Janis to be full of snap and 
pep, bright and brisk, jolly and friendly 
from start to finish— and that's just what 
'A Regular Girl' is." 



NEW YORK EVENING MAIL: 

"Caused the blood of the audience to bub- 
ble .... abounds with clever character 
bits." 



NEW YORK TRIBUNE: 

" 'A Regular Girl' is going to please every- 



NEW YORK HERALD: 

"Full of action and high spirits.' 



NEW YORK EVENING WORLD: 

"Elsie Janis appears perfectly natural as 
the heroine in 'A Regular Girl,' a bub- 
bling, fast-moving photoplay. 



NEW YORK EVENING TELEGRAM: 

"Everyone who watches the projection of 
'A Regular Girl' agrees that Elsie Janis 
deserves the title." 



And These Are 
Only a Few 
of Many 



Made by Selznick - Distributed by Select 




s 



I 




S^pictureIP^ 



p 




Made btj Selznick 



Distributed bi^ Select 




in Pauline Phelps and Marion Short's 




RALPH INCE PRODUCTION 



s 



S^picturJP^ 




- 




Made bvj Selznick 
Distributed bvj Select 



Broken Melody 



h\] Ouida Ber^ere 
Direction — ^Jilli am P. S. Earlc 




OWEN MOORE 



P. G. Wodehou.s e 's 



Saturday Evening Post Story 

PICCADILLY JIM" 

Direction— Vesley Ruggles 

Made by Selzmck Distributed by Select. 



SEL^CTt^ lPICTURES 



Joseph M SchencK 
presents 





HE ISLE 




ADAPTED BV 
JOHN EMERSON 
AND ANEEA LOOS 



Jbx\ Arthur Homblow 
Directed bi) Edward Jose 






A Powerful Story 
Colorfully Told 

The woman had good 
cause to hate all men — 
the man had reason for 
losing his belief in women. 

Both were cast on an iso- 
lated island, there to work 
out their destinies with 
God the only witness. 




_ 




SELECT PICTURES CORPORATION 

Lewis J. Selznick, President 



NATIONAL 



H3 



PICTURES 



SOWING 

A WD 

REAPING 




Rational picture theatres, inc. 

is the ultimate harvest of a life- time of sin- 
cere service and good will toward men. 

It is the deserved reward of those who have 
reaped only as they have sown; a tribute to the creeds 
of an industry that flourishes fourth in the world of 
Big Business. 

From all corners of the Nation come indorsements 
and felicitations. Men of sound judgment learn as 
they live, heed 'as they need — and reap as they sow. 

National Picture Theatres, Inc., offers a new era of 
prosperity for you. 

"JUST A WIFE," from the powerful 
pen of Eugene Walter, is the first 
National Picture release. 

"BLIND YOUTH," adapted from the 
famous stage success by Lou Tellegen 
and Willard Mack, is next. 

Other celebrated plays of equal importance will fol- 
low at intervals designated by the Board of Directors. 



NATIONAL PICTURE THEATRES, INC. 

Lewis J. Selznick, 
President 



A CONTEST FOR MILLIONS 

Tke nation-wide campaign inaugurated by Robertson -Cole on "The Beloved 
Cheater" embraces a love-letter contest backed by advertising that will reach 
millions of Motion Picture Fans. 

The advertisement reproduced on this page w^hich will 
appear in Photoplay Magazine in the January issue ^ 
will be on the news stands throughout _*\et/T 





exploitation aid to the MOST UNUSUAL 
PHOTOPLAY ever produced, 'The Beloved Cheater" 



Communicate with the 

ROBERTSON -COLE EXCHANGE 

in your territory — do not delay 



in 



A 

Fvgjffve 
From 

flafriroooy 



ROBERTSON-COLE B^?F ' 

WARNER'S BEST SO FAR 
An Exceptional Society Drama 

Is the unanimous verdict of all who have 
seen this latest photoplay of the most pol- 
ished actor on the screen today. 
It is a society drama with the star in a role 
similar to his famous characterization of 
"Alias Jimmy Valentine." 
Discriminating exhibitors who are carefully 
selecting the best for their patrons when 
they see this picture will understand why it 
is called: 

WARNER'S BEST SO FAR 




vailable at al 



ROBERTSON -COLE exchanges 



EXHIBITORS HERALD 




TELEGRAMS- 
TRANSATLANTIC , NEW YORK, 



M> {//My ■ * TELEPHONES'- 

BRYANT : 1574^1575-10461 




Seventh Avenue, 

New lorhp 



To STATE 

RIGHT 

BUYERS 

The Trans- Atlantic Spectacular Production 



The 

Greater 

Glory 



is now 

NEARING 

COMPLETION 



This is undoubtedly 

THE greatest 

Box-Office 

Magnet 

ever 

offered 



Watch the Publicity 



36 



EXHIBITORS HERALD 




Arthur P. Beclc 

presents 

LEAH 



in 

The Capitol 

From the notable stage success fry 

AUGUSTUS THOMAS 

Directed by George Irving 

Third in the series of screened versions of the foremost 
American playwright's successes, "The Capitol" has the 
basic strength and dramatic punch of "As A Man 
Thinks. " 



The drama of a woman's fight for her honor and 
her husband. The story of a fugitive wife who 
returned to right the wrongs she had done and 
to trap a crafty plotter. 

Produced in Washington, D. C. at the seat of 
government, where ambition brought a beautiful 
girl to the brink of disaster. 

First prints are now being shipped to the branches 
for advance screenings or to be available for pre- 
release engagements. 



W. HODKINSON CORPORATION 

527 Fifth Avenue. New York Gty 
Distributing through PATH£ Exchangr htarporaud 



EXHIBITORS HERALD 




Despite all the efforts of pro- 
ducers, not more than once a 
year do you get such a power- 
ful combination of star, story, 
title, author and director as 
the immediately forthcoming 

Robert Brunton 

presentation of 

J.Warren 



KERRIGAN 

B And His Own Company in 

The Lord Loves the Irish 



Directed with force by Ernest C. Warde 
From the story that means box- office luck. 

by MONTE M.KATTERJOHN 



Author of "The Flame of the Yu- 
kon," "Carmen of the Klondike," 
"Alaska" and a hundred other 
great successes of the screen. 



Ready for pre-release engagements 
throughout America early in De- 
cember and worth all the exploi- 
tation you can give iL 



LUCK /POD THE 
BOX / OPPICE. 



W. HODKINSON 00RP0RMT0N 

527 fifth Avenue. New York City 
JhstribuOng- through PAlttfc Exchange, Incorporated 



EXHIBITORS HERALD 



Men Wanted 

NOW READY— 

"CINDERELLA AND THE MAGIC . 
SLIPPER" 

(4 reels) 

"LITTLE RED RIDING HOOD" 

(5 reels) 

"TWINKLE, TWINKLE LITTLE STAR" 

(5 reels) 

Featuring Zoe Rae and Dorphia Brown 
Zoe is eleven years of age, Dorphia four 

NOW BEING PREPARED— 
"HUMPTY DUMPTY" 

FUTURE RELEASES— 

"The Cow & the Moon" "Little Bo-Peep" 
"Cat and the Fiddle" "Old Mother Hubbard" 
"Puss and Boots" "Mother Goose" 

"Tom Thumb" "Little Jack Horner" 

and Others 



WHAT THEY ARE 

These pictures are a series 
of Fairy Stories, known the 
wide world over, in picture 
form. 

No pains have been spared, 
and no cost considered, to 
make these the best pictures 
humanly possible. The labora- 
tory work is exceptionally fine. 

The entire cast of each picture is 
made up of children ranging in age 
from 2 to 12 years of age. Natu- 
ral little actors and actresses they 
are ; nothing stagey or theatrical 
about them. The charm of the lr 
impersonations is irresistible. 



Some State Rights Buyer 
of out of the ordinary shrewd- 
ness is going to lay the foun- 
dation of a fine, healthy, 
growing business, with our 
co-operation. 

Theatres are not the only 
places showing motion pic- 
tures these days. Schools, 
Clubs, Societies, Lyceums, 
Community Centers, are all 
coming to the front and de- 
manding pictures of excep- 
tional value for their screens. 

One handicap they meet is 
the lack of sufficient pictures 
of a suitable nature. We 
have set about to help them 
overcome this handicap. And 
some game, far-seeing State 
Rights Buyer in each terri- 
tory is going to see the 
opportunity of a bigger, clean- 
er business, and seize it 
boldly. 

That is the man we want. 



WHOLESOME FILMS CO. 

New York Office . Executive Offices 

729 Seventh Avenue 17 N. Wabash Avenue, Chicago 

SCREENINGS AT YOUR CONVENIENCE 



39 



^LARK-CORNELIUS 

Corporation, distribu- 
ters of motion pictures, 
announce the opening of a 
general brokerage business. 

The independent producer is 
offered the services of a staff 
of specialists in motion picture 
distribution — domestic and 
foreign. 



In connection therewith there 
will be maintained a state rights 
department. Rights have been 
acquired to a series of five reel 
features and one reel comedies 
which are now available to ter- 
ritorial buyers. 

President 



CLARK-CORNELIUS 

CORPORATION 
1600 Broadway, New York 



r J~WENTY single reel com- 
edies, hilariously funny, and 
originally clever, starring the 
engaging Miss Billie Rhodes, 
petite star of feature produc- 
tions are offered to state right 
buyers on a series basis. 

These pictures are certain mon- 
ey makers in every territory — 
they meet the tremendous de- 
mand of the independent mar- 
ket for short length subjects. 

Other series including five reel 
features and single reel com- 
edies will shortly be available 
to independent buyers. 

Address Inquiries to Territorial Rights Department 
CLARK-CORNELIUS CORPORATION 
1600 Broadway New York City 



EXHIBITORS HERALD 




A SURE FIRE 

CHRISTIE 

SPECIAL 



A ROMAN 
SCANDAL 

With COLLEEN MOORE and a 
Feature Cast 



SPECIALS 



THAT 
ARE 



SPECIALS 



Distributed By 



CELEBRATED PLAYERS FILM CORP. 
207 So. Wabash Ave., Chicago, 111. 

A. H. BLANK ENTERPRISES 
Omaha, Neb. 

MIDWEST DISTRIBUTING CORP. 
Milwaukee, Wis. 

CRESCENT FILM CO. 
Kansas City, Mo. 

STANDARD FILM SERVICE 
Detroit, Mich., Cleveland and Cincinnati, O. 




42 



EXHIBITORS HERALD 



INDIANA, ILLINOIS, WISCONSIN 
EXHIBITORS 
CASH IN WITH 




(HIMSELF) 

IN HIS GREATEST SUCCESSES 

"THE CHAMPION" 



"WORK" 



"JITNEY ELOPEMENT" 



44 



BY THE SEA" 



THE SURE-FIRE MONEY GETTER 



BEE HIVE 



FILM EXCHANGE COMPANY 



TOY BUILDING 
MILWAUKEE 



(R. C. CROPPER, Pres. and Gen. Manager) 

207 SO. WABASH AVE. 109 W. MARYLAND ST. 

CHICAGO INDIANAPOLIS 



43 



EMERALD MOTION 
PICTURES PRESENTS 




DIRECTED BY 

Frederick J. Ireland 

FOR TERRITORIAL RIGHTS 
APPLY 



Cropper Distributing Corporation 

Z07 SO WABA5H AVE. CHICAGO. 



44 



EXHIBITORS HERALD 



> — > 

r 55 



COMING! 

HARRY 
CANE 

(The Hurricane of Comedy) 

A SERIES OF 
ONE REEL COMEDY 
THRILLERS 



State Right Now 



WRITE 



FAY FILMS CO 

R. F. FRY, Pres. 

1707 NORTH CAMPBELL AVENUE 
CHICAGO, ILL. 



45 



TH5 KKW >QF* 

PUB T UBPARY 

689658 A 

ASTOR, LENOX AN8 




MARTIN J-QUIGLEY 



<T/n 6/1 

NEWS OF THE WEEK 

First National Exhibitors' Circuit Effects Tre- 
mendous Expansion 51 

Distributors in Keen Competition for Alliance 
With Noted Directors 53 

Jury Favors Mary Pickford in Wilkening Suit 

for $108,000 56 

Film Export Business in Crisis as Foreign Ex- 
change Rate Drops 57 

United Picture Theatres Holding Elections in 
Various Territories 59 

Goldwyn Opens National Newspaper Advertis- 
ing Campaign December 1 60 

Fox Entertains Prince of Wales 61 

William Le Baron Named Editor of the Cos- 
mopolitan Productions 6.'! 

Republic Distributing Corporation Absorbs 
World Branch Exchanges 64 

Realart Reports Exhibitors Are Enthusiastic 

Over Its New Star 66 

Taylor Holmes Prepared to Make Comedies for 

Metro Distribution 67 

American Film Company Offers Third of "Fly- 
ing A Specials" 68 

Papamount's British Company Buys Rights to 

Latest Drury Play 69 

Hodkinson's- December Offerings Include Ker- 
rigan and Leah Baird 70 

Robertson-Cole Producing Units Are Complet- 
ing Five Features 71 

Clark-Cornelius 'Corporation Will Continue 
Active in Picture Field 72 

Six First National Productions to Be Published 
Before January 26 74 

Exhibitors Organize to Exclude Advertising 
from Their Screens 75 

REVIEWS 

''Anne of the Green Gables," Realart C-D, six 

parts, with Mary Miles Minter 79 

"A Fugitive from Matrimony," Robertson-Cole 

C-D, five parts, with H. B. Warner 79 

"Lasca," Universal D, six parts, with Edith 

Roberts and Frank Mayo 79 

"The Mystery of the Yellow Room," Realart D, 

six parts 80 

"The Isle of Conquest," Selznick D, six parts, 

with Norma Talmadge 80 

"It Pays to Advertise," Paramount-Artcraft C, 

five parts, with Bryant Washburn 81 



PUBLISHER EDITOR 



is tjssue 

"Fighting Cressy," Pathe D, seven parts, with 

Blanche Sweet 81 

"The Steel King," World D, five parts, with 

Montague Love and June Elvidge 81 

"The Tower of Jewels," Vitagraph D, five parts, 

with Corinne Griffith 82 

"Counterfeit," Paramount-Artcraft D, five parts, 

with Elsie Ferguson 82 

DEPARTMENTS 

Exhibitors Bureau 

83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94 

Whaf the Picture Did For Me 

97, 98, 99, 100, 101, 102, 103 

Volplaning Around N'Yawk 95 

Doing Denver's White Way 107 

Chicago Trade Events 109 

Guide to Current Pictures Ill, 112, 113 

ADVERTISERS 

Bee Hive Exchange -i3, 44, 45 

Celebrated Players Film Corporation 42 

Clark-Cornelius Corporation 40, 41 

Committee on Organization for Protection of 

the Screen .115 

DeYry Corporation 114 

Educational Film Corporation 48 

Famous Players-Lasky Corporation 2, 4, 5 

First National Exhibitors Circuit, Inc. .22, 23, 24, 25 

Fox Film Corporation 7, 8, 9, 10, 11, 12 

Hallmark Pictures Corporation 20, 21 

W. W. Hodkinson Corporation 37, 38 

Arthur S. Hyman Attractions 103 

Louis - B. Mayer Productions 6 

National Poster & Printing Company 114 

Pathe Exchange, Inc 116 

Nicholas Power Company 96 

Realart Pictures Corporation Insert 

Ritchey Lithographing Company 50 

Robertson-Cole Company 34, 35 

Selznick Pictures 

26, 27, 28, 29, 30, 31, 32, 33 and Insert 

Frank Seaman, Inc 14, 15 

Transatlantic Film Company of America, Inc... 36 

United Artists Corporation 47 

United Picture Theatres of America, Inc 19 

Universal Film Manufacturing Company 3 

Wholesome Film Company 39 

World Pictures 18 



Volume IX 



DECEMBER 6. 1919 



Number 24 



EXHIBITORS HERALD 




OUGLAS FAIRBANKS 



On Your Screen 

DOUGLAS FAIRBANKS on your screen means 
big money in your box-office. 



UNITED ART1/T/ 
CORPORATION 

MADY PI CKFORD CHARLIE CHAPLIN 
DOUGLAS FAIRBANKS - D.W GRIFFITH 



Cut out the coupon on this page, fill in your complete address, and mail today 
to your nearest United Artists Corporation Branch Office — see list below — for 
full information on Douglas Fairbanks' new picture,"When the Clouds Roll By." 



Whether you play first run or fifth run, DOUGLAS 
FAIRBANKS draws big business always, and big 
business is what your theatre is being run for. 

Bear in mind that first runs only skim the surface 
of your possibilities. 

Many theatres that have always played first runs 
exclusively are now playing occasional second 
runs on big pictures to enormous success. 

As a business proposition, an opportunity to make 
money, why not find out today the terms on which 
you can rent DOUGLAS FAIRBANKS' new picture, 

WHEN THE CLOUDS 
ROLL BY" 

Perhaps first run is still open for you. If it is 
already booked, you can still make big money with 
a later run. But book it now so that you can get 
your share of the profit the picture holds for every 
house that runs it. 

By reason of its single picture booking policy. 
United Artists Corporation is able to deal directly 
and freely with every theatre, everywhere, your 
house included. 

Our hands are not tied. If you are likewise free, 
mail the coupon below, today, and get the facts on 
a money making picture. 



r 



Atlanta, Ga. . Ill Walton Street 
Boston, Mass. . 4 1 -43 Winchester Street 
Chicago, 111. . 17 North Wabash Ave. 
Cleveland, Ohio 2143 Prospect Avenue 
Dallas, Texas . 1930-Main Street 
Denver, Colo. . 617 19th Street 
Detroit, Mich, . 605 Joseph Mack Bldg. 
Kansas City, Mo. 922 Oak Street 



Los Angeles, Cal. 643 South Olive Street 
Minneapolis, Minn. 402 Film Exchange Bldg 

New York, N. Y. . 729 Seventh Avenue 

Philadelphia, Pa. . 13 19 Vine Street 

Pittsburgh, Pa. . 414 Ferry Street 

San Francisco, Cal. 100 Golden Gate Ave. 

Seattle, Wash . 1200 Fourth Avenue 

Toronto, Canada . 123 Bay Street 



Washington, D. C. 801 Mather Building 



47 



EXHIBITORS HERALD 



an 




Constantinople, Qateway of the Orient 



First and only moving pictures of the Howling Dervishes! 

An exclusive close-up of the Sultan, and luxurious surround- 
ings of the harem! 

All the glamor and fascination of the Turkish capital - the 
most interesting, and least photographed, city in Europe. 

- The third of the new "Red Cross Travel Series" — single-reel 
attractions released every other week — and now booking at eigh- 
teen "Educational" exchanges. 

Others of the series are "Belgium, the Broken Kingdom"— 
['America's Watch on the Rhine" "The Relief of Poland"-and, 
in preparation — "Marie, Queen of Rumania". 

X>UOTlONAL FILMS G)RPORflri01 



129 TMYENOeI 



NEW YORK, n y 



48 



Production of Motion Pictures On 

Business Basis HERE— Not Coming 

By Martin J. Quigley 

LOS ANGELES, NOV. 22 

LOS ANGELES today, as the major producing center of the world, discloses a wealth of 
information of great interest and concern to exhibitors. 
Behind the vast artistic advance in motion pictures which is evident upon the 
screen there has been a truly wonderful advance in studio administration and all else that 
pertains strictly to the physical production of pictures. 

In pleasing contrast with the glib assertions of the uninformed, there is to be found in 
leading studios of the West Coast an efficiency in administration that would be a credit to a 
very much older industry and one which does not have to contend constantly with the mani- 
fold difficulties that face the maker of an art product such as a motion picture. 

Generally throughout the trade studio methods have long been the butt of facetious 
comment. To a supposed lack of business efficiency has been attributed vast wastes and ex- 
travagances. Studios have been credited with being the spendthrifts of the industry, passing 
on huge, unreasonable burdens to be shouldered by exhibitors in increased film rentals. 

An unbiased survey of California producing activities discloses that, regardless of what 
might have been the practices of an earlier day in the industry, the methods now widely in 
force are a great tribute to the executives who have developed them. 

To an extraordinary degree the money now being spent on motion picture production is 
actually carried forward into screen value. 

Every effort has been made in the direction of reducing to a minimum the gamble of 
picture-making. Pictures generally are coming to be the product of an organization and not 
an individual. This is making for a greater uniformity of merit and is eliminating through 
the conference of many viewpoints the many possible errors in judgment, inconsistencies and 
inaccuracies that are costly in money and in screen value. 

Just about the only factor in the present cost of pictures that does not show concretely 
upon the screen is the occasionally excessive time that is consumed in the actual production. 
Because of the extensive resources required in players' personnel, staff, equipment, etc., every 
additional hour runs up appreciably the cost of production. This is a factor that will always 
have to be contended with and just what is a reasonable length of time for the making of a 
certain scene, up to some common-sense limit, will remain a matter for debate. 

With a competent director, even these delays cannot be classed as wastes and extrava- 
gances although they entail a large additional cost. It is the nature of the busness that a 
creditable product is only yielded through the painstaking and expensive process of carefully 
making and re-making every scene and situation that finds a place in the finished production. 
Mr. George Loane Tucker is said to have exposed in excess of one hundred and eighty thou- 
sand feet of negative and consumed many months in the making of "The Miracle Man." Be- 
yond question, had Mr. Tucker been fixed to a comparatively short time limit, his picture 

would not have been the masterpiece that he eventually made it. 

* * * 

Every exhibitor is cognizant of and profits daily through the greatly improved standard of 
entertainment in motion pictures. But of almost equal significance is a fact that exhibitors 
generally are not aware of: That behind this artistic advance corresponding progress has 
been made in studio efficiency. An important consideration in this connection is that if this 
proper administration was not present, rentals would have long since topped the present 
schedules. 

It is none too early for exhibitors to realize that upon the screens of their theatres they 
are receiving an average product that is of tremendous value for the price paid. No good pur- 
pose is served in the prattle too frequently heard that the exhibitor, through the scale of 
rentals he is required to pay, is a victim of extravagance, wastes and loose methods that are 
alleged to prevail in studios. , 

An exhibitor may be no more willing to meet higher rentals when he awakes to a realiza- 
tion of studio and production conditions as they actually exist today — but he can do so more 
intelligently. 



49 



EXHIBITORS HERALD 




Arthur James presents: His Majesty, 

The Prince of Wales. 

* * * 

A. J. is far from a royalist but we under- 
stand he was very gracious to the distin- 
guished visitor, the visitor in turn letting 
it be known to the whole wide world that 
he enjoyed his visit to William Fox's Aca- 
demy of Music. 

♦ j(t ♦ 

Tom Ince did permit the King of the 
Belgil'ms to look in on the Goldwyn stu- 
dios. As Will Rogers put it the Belgium 
monarch went through the Goldwyn plant 
so rapidly that Bull Montana could have 
doubled for him and no one would have 
noticed the difference. But all Arthur 
James did was to allow the others to work 
in the mob scene outside the Academy of 
Music. 

* * * 

Fred J. Herrington, all worked up over 
the ills of the business, stopped in Chicago 
this week en route to the West to continue 
his Paul Revere. 

When Adolph Zukor steps into Los 
Angeles it means a gathering of the clans 
in the Alexandria Hotel lobby. When A. Z. 
is in town everybody that's anybody in 
pictures just seems to sort of drop in to 
see what's going on. 

♦ # ♦ 

According to the news Sid Grauman is 
going to answer Sam Rothapfel's entrance 
to Los Angeles by taking a fling at Roxy's 
old stamping ground — Broadway, N. Y. 

Everybody seems to be out after a circuit 
or chain. Before long you may hear of 
some of them asking to trade their chain 
for a life-line. 

* * * 

Eva Tan quay arrives in L. A. with a 
bang and the echo from exhibitors says, 
"I don't ." 

♦ ♦ ♦ 

F. B. Warren, vice-president of the W. 
W. Hodkinson corporation, the man who is 
making "Gross" look like a new word for 
certain producers, made a hurried trip to 
Chicago over the past week-end. 

Albert E. Smith, president of Vitagraph, 
made a brief visit to Chicago on his way 
to the West Coast. 



T. D. Bonniville, who was with the 
Division of Films in the capacity of Di- 
rector of Publicity and Advertising, has 
accepted the office of manager of publicity 
and New York representative of Grossman 
Pictures, Inc. 



Anita Loos, of the John Emerson-Anita 
Loos Productions, has submitted to a throat 
operation which will necessitate her retire- 
ment from active work for a brief period. 

* * * 

Douglas Fairbanks has engaged Carlyle 
R. Robinson as director of publicity and 
advertising for the Fairbanks organization. 
He has had a wide experience in motion 
pictures and recently returned from a trip 
to England with Sydney Chaplin. 



Mr. and -Mrs. Edgar Lewis left for Cali- 
fornia on Tuesday, November 25. Mr. 
Lewis expects to purchase an estate in Cali- 
fornia and make their permanent home 
there. He will produce his future produc- 
tions in the West. 



H. C. Cornelius is at present spending 
a vacation at his home in Grand Rapids, 
Mich., and will leave shortly after the first 
of the vear for the Pacific Coast. 



Arthur S. Hyman will leave for New 
York this week to assist in the formation 
of a new national distributing organization, 
made up of independent exchanges repre- 
senting every territory in the United States. 

Robert Anderson of Universal sailed for 
Nyborg, Denmark on Saturday. 

Carl E. Wallen of the International 
Film Service sailed for Europe on Tuesday 
en route to Turkey. 

* * * 

James Young who directed Norma Tal- 
madge in "A Daughter of Two Worlds" for 
the First National has left for California. 



Mary Pickford and her mother paid Chi- 
cago a brief visit Sunday, November 23, 
stopping over on her way to the West coast. 



JAZZ 

By G. S. C. 



Nominations in Order — 

Now is the time for some convincing 
gent to come forward and get the indus- 
try on the preferred list. 'Member fuel- 
less Mondays — no six day week for the 
pictures. 



The Lather of Fame — 

A convention of college women in our 
city voted to begin a campaign to purify 
the pictures. If they succeed in their 
object Ivory soap may be jarred from 
its pedestal. 



Another Heart Throb — 

One of the film companies this week 
took a "shot" of a dog's heart beating. 
Inside stuff, wot? 



Pome for the Week — 

A reformer is a funny bird 

He sets the world askew. 

But we can't think of an easier graft. 

We really can't, can you? 



Answers to Correspondents: 

Horace: No, Captain Perry's discov- 
ery of the North Pole was not produced 
in the films. The Cap'n wasn't sure he 
was going to discover it. 

May B. Yes, we agree with you.. If 
you write enough scenarios, sell enough 
of them and get enough for them, the 
venture will be profitable enough. 



Diplomatic Note — 

"Convention calls O'Brien back," reads 
a headline. Well, that's the only thing 
even a convention can safely call an 
Irishman. 



Booked Solid- 
Intervention again looms up as a pan- 
acea for what ails Mexico. We venture 
the prediction that if Villa is captured 
he will receive, like our lady murderers, 
a six weeks sentence in some popular 
vaudeville house. 



Sage Stuff— 

Now to serve a mandate on that 60 
cents a pound Turkey. 



*~PHE RITCHEY poster[is different from all other motion picture posters because 
*• it is infinitely better. The reason for its superior quality lies in the fact that 
all the great poster artists and poster printers are members of this organization. 

Every piece of work turned out is a thing of individuality and distinction, — fine 
in its conception and brilliancy of color, — potent in its ticket selling qualities. 
When RITCHEY posters are not used money is lost. 

THE RITCHEY LITHOGRAPHING CORP. 

406 W. 31st Street, New York Phone, Chelsea 8388 




50 



EXHIBITORS HERALD 



First National Exhibitors Circuit 
Effects Tremendous Expansion 

Two Allied Companies With Combined Capital of Sixteen 
Million Dollars Organized to Develop "Exhibitors 
Defense Committee Plan of 1920" 

Five Thousand Theatres Is the Ultimate Goal 

(By Wire to EXHIBITORS HERALD) 

NEW YORK, Nov. 25 — The elaborate expansion plans of the First National Exhibitors 
Circuit, Inc., recently undertaken, crystallized this week in the formation of two allied companies 
with a combined capital of sixteen million four hundred thousand dollars. 

The New companies are: 

ASSOCIATED FIRST NATIONAL THEATRES, INC.— Capital : $10,400,000. 
ASSOCIATED FIRST NATIONAL PICTURES, INC.— Capital : $6,000,000. 
The announcement covers one of the most important developments in the history of the in- 
dustry relative to the alignment of exhibiting interests. 

The story of the initial First National development may be summarized as follows : 

Crandall, owning and operating eight theatres in Washington, D. C, with several other 
large houses under construction, and Whitehurst, who owns six important theatres in Balti- 
more, have joined with Tom Moore of Washington in the ownership of the First National 
franchise in Maryland, Delaware and the District of Columbia. 

The Mark-Strand company of New York, owning and operating a chain of twenty-seven 
theatres in New York state, has signed an agreement which makes the New York City 
Strand theatre and the New Mark-Strand theatre of Brooklyn members of what First 
National describes as "The Exhibitors' Defense Committee Plan of 1920." 

Exhibitors who have been members of the First National Exhibitors Circuit have 
signed contracts which make their respective theatre properties, totaling more than eight 
hundred theatres with which the members are credited with either owning outright or con- 
trolling, a part of the "Exhibitors' Defense Committee." 

IT IS OFFICIALLY STATED THAT THE ULTIMATE PLAN OF THE MOVE- 
MENT NOW UNDER WAY IS TO INCLUDE AT LEAST FIVE THOUSAND 
THEATRES THROUGHOUT THE UNITED STATES AND CANADA. 

Agreements for the joint ownership of the First National franchise between Moore, Cran- 
dall and Whitehurst were signed earlv this week in the home office of the First National in New 
York. 



To the present theatre strength of the First National 
Franchise in Delaware, Maryland and the District of 
Columbia in houses owned by Moore is added Cran- 
dall's properties in Washington which include the fol- 
lowing theatres : Metropolitan, 3,000 seats ; Knicker- 
bocker, 1,700 seats; Savoy, 1,500 seats; Apollo, 750 
seats; Avenue and Grand, seating 1,000; Crandall's, 
seating 500, and Meader's, seating 500. 

Theatres owned in Baltimore by Whitehurst, who 
now has active interest in First National Franchise for 
territory, include Xew Theatre, with 2,000 seats; Garden, 
seating 2,500 ; Century, now being built, which will have 
capacity of 4,000; Parkway, with 1,100 seats; McHenry, 
with 1,000 seats; Peabody, seating 500. 

Century to Cost $2,000,000 

The Century Theatre, it is said, will cost two million 
dollars when it is completed. 

In addition to these theatres Crandall has included 
in his properties the New Cumberland, now being con- 



structed, which will be one of the largest and most 
costly theatres in the south. 

Both Crandall and Whitehurst were in New York 
last week with Moore for the purpose of discussing 
final details of arrangement, which, under the new First 
National plan, now gives the franchise in the capitol 
territory theatre representation as strong as that which 
any other First National franchise has had in the past. 
Are Leaders In the South 

Crandall and Whitehurst have been among the fore- 
most Southern theatre operators, controlling chains of 
houses, who heretofore haye been independent of affilia- 
tion with any exhibitor cooperative concern. 

The announcement that the Mark-Strand company of 
New York has allied itself with First National's plan 
for expansion indicates that within a short time all of 
the theatres controlled by that concern will be included. 
The New York Strand has been known as a First 
National franchise house since the circuit was organ- 
ized two years ago. The Mark-Strand of Brooklyn 



51 



EXHIBITORS HERALD 

Transatlantic to Produce Film 

For State Right Distribution 

Super-Specials and Two-Reel Comedies to be Made 
For American and Foreign Distribution — Pur- 
chasing Staff Busy Reviewing 



opened a few weeks ago, has been 
showing First National releases with- 
out direct affiliation by franchise. 

Provides for First Runs 

These two theatres give the circuit 
adequate first run representation on 
Broadway. New York, and in down- 
town Brooklyn theatrical districts. 

The new plan of operation for First 
National, it is said, will include prac- 
tically every one of original exhibitor- 
owners of franchises on a basis which 
will give them a greater measure of 
independence than the}' have enjoyed in 
the past. 

It is admitted by members of the 
Exhibitors Defense Committee of the 
First National that more than a score 
of large and important theatre circuits 
not heretofore associated with it have 
declared their intention of signing for 
participation in new plan. Negotiations 
are now under way in practically every 
territory. 

Statement Is Issued 

"It must be remembered," reads a 
statement credited to a member of Ex- 
hibitors Defense Committee, "that final 
details of new plan w T ere completed only 
a week ago. In fact, the 'warning' ad- 
vertisement which we published in the 
trade journals two weeks ago, was com- 
posed while members of the committee 
were still actively at work completing 
arrangements for putting the plan into 
effect. 

"For this reason it is pertinent to the 
rapidity with which the proposition is be- 
ing taken up that Crandall and Whitehurst 
and Mark Strand Company should so 
quickly give us permission to make pub- 
lic their action in endorsing the plan by 
joining in it. 

"With very few exceptions the Ex- 
hibitors Defense Committee has re- 
ceived inquiries from every important 
theatre owner in the country. It is a 
curious result of our advertisement that 
several hundred exhibitors in small, 
'one-man' communities have written re- 
quests for detailed information." 



With the organization of the Trans- 
atlantic Film Company of America, Inc., 
Cibrario & Company, which has pre- 
viously devoted its efforts to the exploi- 
tation of American films on the Euro- 
pean market, has become an important 
factor in the American market. 

The newly organized company has 
entered the American distributing field, 
and in addition to purchasing features 
for distribution, has started the produc- 
tion of features and comedies. 

Louis Roach President 

Louis Roach, president of the organ- 
ization, combines with his statement of 
the forming of the new company the 
announcement of a super-special already 
on hand claimed to surpass anything in 
this line that has been offered the trade in 
years. Several thousand people took 
part in the production, it is stated, and 
arrangements are being made with one 
of the musical conductors of the Metro- 
politan Opera House to provide a suit- 
able score. 

To take charge of the production of 
two-reel comedies Dale Hanshaw has 
been engaged. His experience includes 
the staging of vaudeville acts for the 
United Booking Offices, associations 
with Metro and Goldwyn, "Healtho- 
grams," recently produced; and the Mac- 
Fadden physical culture films. Jay 
Strong, whose past connections include 
the J. Stuart Blackton and Fox organiza- 
tions, will act as assistant director. 

C. Y. Harrison, formerly associated 
with various motion picture enterprises, 



has been appointed American sales man- 
ager. His activities will cover the buying 
and selling of pictures intended for exhi- 
bition in this country. 

Many Productions Purchased 
The past several weeks have been 
spent in the reviewing of productions by 
the purchasing staff. With the widening 
of the market in view care was exercised 
to secure the best that was obtainable. 
Those that were purchased, and will be 
announced for sale in the near future, 
are said to be the best that the market 
affords. 

All of the company's products will be 
offered upon the state rights market. 
The same policy will govern both the 
purchased material and the original pro- 
ductions. 

What is called "a whirlwind campaign" 
is announced as about to be launched. 
This will be directed especially to state 
right buyers and independent exchange 
men, but will also aim to acquaint the 
trade in general with the nature of the 
company's products and the scope of its 
activities. 



Lewis J. Selznick 

Will Produce Plays 
For Speaking Stage 

NEW YORK, Nov. 25.— Lewis J. 

Selznick, president of the Select Pic- 
tures Corporation, has entered the legi- 
timate producing field. 

The name of the first play which will 
be produced by Mr. Selznick is "Buck- 
ing the Tiger," a melodramatic comedy 
by May Tully and Achmed Abdullah, 
adapted from Mr. Abdullah's novel of 
the same name. 

Rehearsals for the forthcoming pro- 
duction will be started this week and 
it is expected that the piece will have 
its Broadway premiere during the first 
or second week in January. 

"Bucking the Tiger" is in three acts 
and the locale is in Spokane, Wash. The 
story, briefly, deals with the attempt of 
a band of men to beat the high cost of 
living without working. 

Mr. Selznick's activities in the motion 
picture field extend to all parts of the 
civilized world and include Select Pic- 
tures Corporation, Selznick Pictures 
Corporation, . National Picture Theatres, 
Inc., Republic Distributing Corporation, 
Select Pictures, Ltd., of England, Select 
Pictures, Corporation, Ltd., of Canada, 
Select Pictures, Ltd., of Australia and 
Select Pictures Corporation of Contin- 
ental Europe, with branches in France, 
Italy, Spain, Belgium, Holland and 
Switzerland. 



Sells Ottawa Theatre 

OTTAWA, ILL.— The Ruby Palace 
theatre, operated for the past ten years 
by E. P. Melburn, has been sold to 
Clarence Hartford, new to the business. 



A GROUP OF FIRST NATIONAL CELEBRITIES 




Henry Lrhrmaii, producer of the I.elirnian comedies, was host recently to a party of 
First National Exhibitors' circuit executives. The men in the group above 
(right to left) are Robert Iiieber, Nathan Asher, H. O. Schwalhe and Henry 
Lehman. 

52 



EXHIBITORS HERALD 



Distributors in Keen Competition 
For Alliance with Noted Directors 

Newly Formed Associated Producers Corporation Is 
Bombarded with Opportunities to Publish Produc- 
tions Through Existing Exchanges 

George Loane Tucker's Withdrawal Surprise 

(By Wire to EXHIBITORS HERALD) 

LOS ANGELES, Nov. 24. — From various distributors and distributing organizations propo- 
sitions are pouring in here directed to the Associated Producers Corporation. 

Distributors Seeking Alliance 

It has been learned authoritatively that practically every important distributing organization, 
has been in communication with the directors since the announcement of the new corporation 
and that the associated directors have been given an opportunity to decide upon almost any one 
of the existing channels of publication. 

Despite the offers of alliances the directors thus far have been standing by their original plan 
of bringing into existence their own distributing company, although it is known that certain 
elements in the combination are beginning to lean toward an arrangement with one of the exist- 
ing distributors. 

George Loane Tucker Withdraws 

It is learned that the original alignment of Ince, Neilan, Sennett, Tourneur, Dwan and Tucker 
already has been broken up by the deflection, temporary at least, of Tucker. 

Since the original agreement was entered into with the "Big Six" the fact was disclosed that 
the Mayflower Film Corporation, which holds a contract for the services of Tucker, had been 
absorbed by interests identical with or friendly to the Famous Players-Lasky corporation. 



It is not known whether or not this 
has actually had anything to do with the 
disappearance of the name of Tucker 
from the original "Big Six" list, but it 
is a fact that Tucker is not now being 
mentioned as a member of the combina- 
tion. 

Ince Issues Statement 

The following statement in which it 
may be noted the name of Tucker does 
not appear has just been issued offi- 
cially by Thomas H. Ince: 

Following the recent announce- 
ment of the association of five of 
the foremost motion picture pro- 
ducers rumors have been circu- 
lating of the connection of other 
interests with those originally 
mentioned, and rumors that cer- 
tain individuals and organizations 
are financing the associated pro- 
ducers. 

The Associated Producers, who 
are Thomas H. Ince, Mack Sen- 
nett, Maurice Tourneur, Allan 
Dwan and Marshall Neilan, an- 
nounced today that no other pro- 
ducing or distributing interests 
are in any way allied with them, 
nor are they being financed by 
any outside or individual capital. 



They want to make this plain to 
the exhibitors throughout the 
country because of several inac- 
curate reports which have found 
circulation. 

The Associated Producers are 
rapidly perfecting their plans and 
announce that they will shortly 
make a complete statement of 
them. 

In view of the deep and wide- 
spread interest which the original 
announcement caused it was not 
unexpected that further rumors 
should be set afloat. It is these 
rumors which the members of the 
new association wish to put at 
rest. 

No Explanation Offered 

When questioned regarding the de- 
flection of Tucker, one of the promi- 
nent directors concerned in the com- 
bination declared that this is not to be 
interpreted to mean that there has been 
any substantial change in the plans of 
the organization. He refused, how- 
ever, to explain the dropping out of 
Tucker. 

Shortly after the arrival here last 
week of Adolph Zukor, president of the 
Famous Players-Lasky corporation, he 
announced that his company had no 
plans relative to the directors' combina- 
tion and that he was present in Los 
Angeles merely on a periodic trip for 
the purpose of inspecting matters at the 
West Coast studios of the company. 



Schulberg with Zukor 

Nothing has been revealed relative to 
the activities of Walter Greene, re- 
cently resigned as vice president of Fa- 
mous Players, or of B. P. Schulberg, 
who has been here for some time. Mr. 
Schulberg recently resumed association 
with the Zukor interests. 

Sid Grauman Will 
Manage Theatre on 
Broadway for Lasky 

NEW YORK, Nov. 22.— Sid Grauman 
is to become director-general of the New 
York Theatre on Broadway, which was 
recently taken over by Famous Players- 
Lasky corporation, according to infor- 
mation disclosed here today. 

Mr. Grauman is one of the best known 
and most successful exhibitors in Amer- 
ica and has achieved a notable record 
with Grauman's theatre in Los Angeles. 

It has been known for some time that 
Mr. Grauman has aspired to the position 
of conducting a theatre on Broadway 
and from a report current here he is to 
be given such an opportunity. 

Mr. Grauman is now staging a lively 
contest in Los Angeles for exhibitor su- 
premacy against S. L. Rothapfel. who 
was recently imported by the Goldwyn 
Pictures corporation to conduct the Cali- 
fornia theatre in Los Angeles. 



53 



EXHIBITORS HERALD 



Lynch and Howard 

Interests Merged 

Big Combine Is ^Effected in 
Atlanta, Ga.— Company to 
Run Five Houses 

ATLANTA, Ga.— Deals have been 
closed through which four motion pic- 
ture theatres in Atlanta recently ac- 
quired by the S. A. Lynch interests will 
be merged with the new Howard Thea- 
tre which is now in the course of con- 
struction in Peachtree street and will be 
operated by a company now being 
formed with $1,000,000 capital stock, ac- 
cording to an announcement made Sat- 
urday night at the Lynch offices. 
Change Construction Plans 

Plans of construction of the new How- 
ard Theatre will be changed and when 
finished under the new plans this thea- 
tre will be the finest theatre south of 
Washington. Final details of the trans- 
action were closed between Mr. Lynch 
and Troup Howard, old Atlanta man, 
who will return to this city for his per- 
manent residence. 

Under the new arrangement the Lynch 
interests will continue to operate the 
Strand, Vaudette, Rialto and Forsyth 
theatres until the new Howard Theatre 
is finished. After the theatre is built the 
operation under the new corporation will 
begin. The new theatre will be con- 
structed jointly by the Lynch and How- 
ard interests and it will be even more 
elaborate and pretentious than first an- 
ticipated by reason of this consolidation. 
New Corporation Formed 
• It was announced that only the Lynch 
motion picture theatres in Atlanta are 
involved in the deal and that it does not 
affect the Lynch interests outside of At- 
lanta nor will it affect the vaudeville and 
legitimate shows in Atlanta. The How- 
ard Theatre in Macon and other cities 
outside of Atlanta are not included in the 
deal. 

The new corporation to operate the 
merged interests is being formed by 
■King and Spalding of Atlanta, lawyers 
for the Lynch interests, and Gen. Walter 
A. Harris of Macon for the Howard in- 
terests. The corporation will be organ- 
ized under the laws of Georgia. 



Saenger Company Buys 

Meridian, Miss., Houses 

MERIDIAN, MISS.— The motion pic- 
ture theatres of Meridian, the beautiful 
Strand and Princess, the Alamo operated 
for colored people, and the lease to the 
old Elite will pass into the hands of 
new owners, December 1. 

Walter G. Hodges of Meridian and 
F. J. Hughes of Electric Mills have sold 
their properties to the Saenger Amuse- 
ment company of New Orleans. The 
consideration is said to have been ap- 
proximately $100,000. 

| New Neighborhood House 

COLORADO SPRINGS, COLO.— 
The old Hoffman building, 2509 West 
Colorado avenue, has been leased by 
R. R. Chamberlain of Leoti, Kan., and 
will be converted into a motion picture 
theatre. It is the first neighborhood 
house in the west end. 



Harrison Adopts 

"$10,000 License' 1 
Theatre Ordinance 

HARRISON, N. J.— Any hopes that 
residents here have held over the pros- 
pects of having a motion picture theatre 
in this borough have been hopelessly 
buried. 

The town council adopted on its final 
reading an ordinance providing that a 
license of $10,000 would have to be paid 
by anyone who contemplated erecting a 
play house. The town no doubt will con- 
tinue to hold its record of being without 
a place of amusement. 

The ordinance, when introduced a 
few weeks ago, attracted nation wide at- 
tention and was the subject of editor- 
ials, news stories and jokes throughout 
the country. 



Explosive Inspector 

Will Become Censor 

COLUMBUS, OHIO— C. G. Wil- 
liams. Republican member of the state 
board of motion picture censors, whose 
term has expired, is slated for appoint- 
ment as special counsel in the attorney 
general's office, succeeding Charles Bell, 
who has resigned to enter the practice 
of law at Cleveland. Williams was ap- 
pointed on the censor board under the 
administration of former Governor 
Willis. 

J. S. Kinslow, United States explosive 
inspector, with offices in the Federal 
building, a Democrat, is expected to be 
named as Williams' successor on the 
censor board. The appointment is made 
by the state industrial commission. 
There are two other members of the 
censor board, Mrs. Maude Murray Mil- 
ler and Maurice Hague. 



3,000-Seat Theatre 

For Louisville, Ky. 

LOUISVILLE, KY.— A new motion 
picture theatre which will have a seat- 
ing capacity of 3,000 will be erected on 
the site of the Majestic theatre and ad- 
joining property. It will retain the name 
Majestic and will be one of the most 
beautiful theatres in the South. 

The Majestic Theatre company has 
secured a fifty year lease on the prop- 
erty and will take possession January 1. 
The play house will be modeled after 
the New Capitol, New York. 



Max Goldberg Sells 

His Joliet Holdings 

JOLIET, TEL.— Max Goldberg has 
disposed of all of his Joliet property 
holdings and in the spring will move to 
Chicago to take active management of 
the Harper theatre, 53rd street and Har- 
per avenue, and the Beach theatre, Hyde 
Park boulevard and Harper avenue. 

The Chicago theatres owned by Mr. 
Goldberg are now under the manage- 
ment of his eldest son. Lew M. Gold- 
berg, who has been in the theatrical 
booking business in Chicago for the last 
eight years. 



Fox to Build Big 

Theatre in Bronx 

Million Dollar Playhouse to Be 
Added to Chain of Picture 
Houses 

NEW YORK.— William Fox, presi- 
dent of Fox Film Corporation, has pur- 
chased from the estate of Charles W. 
Tarbox the plot of ground on the south 
side of Tremont avenue between Wash- 
ington and Park avenues, the Bronx, and 
will build on it the largest theatre that 
borough of greater New York — which 
means also the largest theatre in Bronx 
County. 

The transaction represents an expendi- 
ture of almost $1,000,000. Work on the 
new playhouse will be started at once. 
Details were worked out by A. S. Kemp- 
ner, real estate representative of the Fox 
Theatrical Enterprises. 

Will Seat 3,500 

This new addition to the Fox theatres, 
which now form a chain throughout the 
country, is to be one of the most elab- 
orate structures in which motion pictures 
are shown. Every known convenience 
for the comfort of the public is to be in- 
stalled. The seating capacity will be 
3,500. There will be lounging rooms, 
smoking rooms, special comfort rooms 
for women patrons, rooms in which per- 
sons having appointments to meet and 
attend performances may wait for one 
another, and a creche, where babies will 
be cared for by licensed nurses while 
their parents are enjoying the show. 

The creche suggested itself to Mr. Fox 
from the fact that the Bronx now boasts 
of having more babies than any other 
borough of New York not even except- 
ing Brooklyn. 

The new $1,000,000 theatre will be Gre- 
cian in its architectural design, and will 
contain one balcony. The plans call for 
a sufficient number of exits to make it 
possible to empty the structure within 
three minutes if necessary. Carlson and 
Wiseman are the architects. 

Directly across the street from the 
site of the new playhouse is the Crotona 
Theatre, at Tremont and Park avenues, 
which is owned and operated by the Fox 
Theatrical Enterprises. 

^unitiiiniiiiniiniiuiiimiiiininaiiuuuuujiiniiiiiiiiituiiuujiiuianniuiinuiiiiiiiijiiiiiiiii iiiimuniig 

I THANKS | 

1 To EXHIBITORS HERALD: | 
| We have just noticed your j 
| issue of November 15, and | 
3 desire to compliment you on | 
| this splendid publication. We j 
| believe that you are on the | 
| right track. 

With best wishes for your | 
| continued success, we beg to | 
| remain, 

Very truly yours, 
| METRO PICTURES COR- 
PORATION. 
| (Signed) B. F. Rosenburg, 

Branch Manager. § 
Salt Lake City. 

tniiinnniimiiniM 



54 



EXHIBITORS HERALD 



Marcus Loew May 
Build Big Theatre 
At Kansas City, Mo. 

KANSAS CITY, MO. — According to 
reports in theatrical circles here, Kan- 
sas City is to have the largest motion 
picture theatre between New York and 
Los Angeles. The report followed the 
visit here last week of Marcus Loew. 
owner of the largest string of theatres 
in America, and Eugene Zukor, son of 
Adolph Zukor, president of the Famous 
Players-Lasky Corporation. 

Theatrical men who are in a position 
to know say that Loew and the elder 
Zukor are going to combine their inter- 
ests in a large motion picture produc- 
tion company to furnish pictures for the 
many Loew theatres throughout the 
country, and will build a number of new 
theatres. 

The house in Kansas City, they say, 
will be the first to be erected by the 
combination, and it will have a capacity 
of not less than 4,500. Just where the 
new theatre will be located has not been 
determined, these same men assert, but 
thej' believe Loew is figuring on a long 
time lease near Twelfth and Walnut 
streets. 



Carl Laemmle Will 
Completely Remodel 
Los Angeles Theatre 

LOS ANGELES, CAL.— Carl Laem- 
mle. president of the Universal Film 
Manufacturing Company, wired from 
New York to Manager Arthur Wenzel 
of the Superba, instructing him to re- 
model the Superba extensively and to 
make elaborate improvements in the 
foyer and lobby. An attractive new 
marquise is included in the improve- 
ments ordered by the "Big U" head. 

"Make the Superba the classiest little 
theatre in America,' was the summary 
of Mr. Laemmle's telegrams, and that 
day Wenzel summoned a battalion of 
architects, marble manufacturers, con- 
tractors et cetera., for a conference. 

"We have so many big productions 
coming out I want to see them given the 
most elaborate presentation possible." 
the Universal chief wired his local man- 
ager. 



Seek to Keep Theatres 

200 Feet From Church 

HOUSTON, TEX.— The city attorney 
is engaged in preparing and will present 
to the council in the near future an 
amendment to the present moving pic- 
ture ordinance providing that no moving 
picture house shall be allowed within 
200 feet of any church or school. 

The circumstances that have led up to 
the changing are based, it seems, upon 
complaint made against a motion pic- 
ture house in the negro section of the 
town by the pastor of a negro church, 
who claims that the entertainments 
given there disturb his services. 



$60,000 Alma Theatre 

ALMA, MICH. — Ground has been 
broken here for a $60,000 motion picture 
theatre. 



TEN PERCENT WON'T DO 

All the fools in this business are not in the producing 
branch. 

United States government statistics reveal that only 
slightly more than ten per cent of the money received from 
the public through theatre box offices is passed on to the 
producers who are the creators of screen entertainment. 

In other words, ninety per cent of all admission prices 
is retained by the exhibitors for expenses — and profits. 

Any intelligent person, even though totally unfamiliar 
with recent developments within the industry, can see that 
for the producer this situation means either one of two 
things: He must place himself in a position to exact a 
greater amount than ten per cent of admission receipts — or 
he must eventually quit or be forced out of the business. 

The tendency of the first alternative is producer-owned 
theatres — a course over which no independent exhibitor who 
wants to remain in business can become very enthusiastic. 

The exhibitor who prides himself on his strategy in 
"sewing up" a town or a neighborhood is the big factor in 
pulling down rentals to a point where the average for the 
country is about ten per cent of receipts. 

This type of exhibitor will awake some day from his 
self-satisfied dream of power and find that he is opposed by 
vigorous competition, backed by a big national organization, 
and then more than likely he will have added to his troubles 
a new scale of rentals which will cause him to wonder if his 
little game really has been a success. 

In contrast to this type of exhibitor there is the other 
who do not feel that just because he happens to own the 
three theatres in his town that producers are going to invest 
brains and money in pictures and sell them to him at a loss. 

Up to the present time there are no interests or groups 
of interests that are actually driving at the goal of con- 
trolling and dominating the motion picture theatres of the 
country and thereby relieving present owners of their 
control. 

But there are interests that are going into territories 
determined to get a fair share of the money the public 
spends for pictures and who will buy or build threatres to 
do so. 

Just how far this movement is going to advance remains 
with the decision of exhibitors who, being without competi- 
tion, dictate the price of film rentals. 

It is up to the exhibiting branch of the industry to decide 
whether or not producers will be driven into the operation 
of theatres. 

This ninety-ten arrangement is a fool's game. 
Don't expect all the producers to continue to play it. 

Martin J. Quigley. 

55 



EXHIBITORS HERALD 



Jury Favors Mary Pickford in 

Wilkening Suit for $108,000 

Refuses to Award Theatrical Agent Commission on 
Contract with Adolph Zukor— Universal 
Wins Important News Reel Case 



NEW YORK. — A verdict in favor of 
Mary Pickford, motion picture star, was 
returned by the jury to Supreme Court 
Justice M. Warley Platzek in the suit 
brought against the film actress by Mrs. 
Cora C. Wilkening for $108,000, which 
the latter alleged was due her for serv- 
ices rendered to the screen favorite in 
obtaining a contract from Adolph Zukor, 
head of the Famous Players-Lasky Cor- 
poration. 

The plaintiff said that Miss Pickford 
netted $1,000,000 on the contract and 
that the amount sued for was due her 
on commissions. 

The trial was the second of the same 
case, the former resulting in an award 
for Mrs. Wilkening, which was reversed 
on appeal and a new trial ordered. 
Universal- Wins Suit 

A decision of widespread interest to 
the entire motion picture industry and 
what is probably the first of its kind was 



given out November 21 by the Appellate 
division of the Supreme Court of New 
York City. 

The showing of motion pictures of 
current events, the court decided, can- 
not be enjoined by court order just be- 
cause some person in the picture objects 
to the exhibition of them. Under this 
finding the court dismissed the suit 
brought by Mrs. Grace Humiston, law- 
yer and investigator, against the Uni- 
versal Film Manufacturing Company for 
$50,000 damages and an injunction be- 
cause the defendant filmed her for the 
news weekly. 

Mrs. Humiston's action was based on 
pictures taken of her while she was en- 
gaged in the search for the body of a 
woman who had been murdered. 

The Supreme Court held that Mrs. 
Humiston had a cause of action, granted 
an injunction restraining the Universal 
company from showing the plaintiff in 
the films, awarded $145 costs to her, and 
ordered a jury to assess damages. 



Using Chicago City Hall for Billboard 




HARRY L. REICHENBACH, exploiter extraordinary for Clara Kimball Young, 
Harry Garson and the Equity Pictures Corporation, arrived in Chicago a few 
days ago to tell the town about a picture called "The Eyes of Youth" — and 
he did tell it loud and often. While looking about for a place for a sign he hit about 
the Municipal Building and decided that as it had never had a Reichenbach sign — 
or any other — on it before, it was about time to start. Also the fact that the City 
Hall is in the heart of the theatre district caused Harry to give it some preference. 

In order to avoid doing especial violence to the city's ordinances, Reichenbach 
placed stereopticons on adjacent buildings and reflected across streets and upon walls 
of the municipal edifice certain tidings about C. K. Y. and "The Eyes of Youth," 
as illustrated in the above photograph. In other odd moments while in Chicago 
Reichenbach put up a banner across State street at Madison street and also merci- 
lessly jammed the Chicago newspapers with photographs of Miss Young and stories. 



Appellate Court Reverses 

All these findings of the lower court 
were reversed by the Appellate division, 
which taxed Mrs. Humiston with the 
costs. Mrs. Humiston brought her suit 
under sections 50 and 51 of the civil 
rights law, prohibiting the use of a. per- 
son's name or picture without his or her 
written consent, for advertising purposes 
or for purposes of trade. Justice Smith, 
who wrote the majority in the Appellate 
division, said: 

"I am unable to see any practical dif- 
ference between the presentation of these 
current events in a motion picture film 
and in a newspaper. And when it is 
considered that under the plaintiff's in- 
terpretation of the statute the mention 
in any newspaper or motion picture film 
or any publication of any kind of a sin- 
gle name in connection with a public 
or private matter, without the written 
consent of ihe person named, is a mis- 
demeanor the court should be slow to in- 
terpret the act." 

Seena Owen Secured 
As Leading Lady in 
Owen Moore Feature 

Myron Selznick has engaged Seena 
Owen, one of the most beautiful and 
popular of screen stars, as leading lady 
for Owen Moore in his second Selznick 
picture, a comedy, "The* Woman Hater." 
Miss Owen made a special trip from Cal- 
ifornia, in order to appear in the Selz- 
nick picture. 

Immediately upon Miss Owen's ar- 
rival in New York rehearsals were begun 
on "The Woman Hater" under the direc- 
tion of Wesley Ruggles, and within a 
week the picture was well under way. 

Miss Owen's last picture made in the 
west was the leading role in the Maurice 
Tourneur production, "The Life Line." 
Director Ruggles declares, however, 
that she has a gift for high comedy and 
will make a wonderful foil for the 
happy-go-lucky Owen Moore in his lat- 
est character, that of a cynical youth, 
who thinks himself a hater of the fair 
sex and who ends by capitulating en- 
tirely to the fairest one of the lot. 



Sunday Theatre Is 
Forbidden in Caro 
Following Protest 

CARO, MICH.— The Caro Ministerial 
Association invoked the aid of a court 
injunction to prevent the Caro Temple 
theatre from opening Sundays. The in- 
junction was served the Saturday night 
before the advertised Sunday opening. 

C. H. Schukert, manager, issued a 
statement declaring that he believed the 
majority of the people in the city fav- 
ored Sunday opening but that he would 
abide by the decision of the courts. 



Will Build Studio 

LOS ANGELES.— The Paul Studios, 
Inc., is planning the erection of an in- 
dependent motion picture producing 
plant at a cost of approximately $1,500,- 
000. The company is backed by South- 
ern California and New York capital. 
H. Holmes Paul is president of the com- 
pany and the studios will cover a twen- 
tv-acre tract. 



56 



EXHIBITORS HERALD 

Film Export Business in Crisis 

As Foreign Exchange Rate Drops 

Hundreds of Thousands of Dollars Reported Tied Up 
In Foreign Banks— No Relief in Sight De- 
clare Men in Touch With Situation 

NEW YORK, Nov. 22. — After struggling desperately for months 
against the difficulty of the low rate of foreign exchange the film export 
business during the past week has been brought face to face with a critical 
situation. 

Fortunes Tied Up In Foreign Banks 

Due to the rate of exchange which has been constantly dropping foreign 
buyers have quit entirely forwarding remittances to New York and hun- 
dreds of thousands of dollars are tied up in foreign banks. 

An authority in the export field said today that from all indications 
this adverse condition is liable to continue indefinitely. 




JUNIOR KEID, 
The little son of William Wallace Kcid, 
Paramount-Arteralt star, who is appear- 
ing; in pictures with his father. 

Wallace Reid's Son 

To Appear in Film 

Youngster Will Have Part in 
Father's Latest Picture 
"The Bear Trap" 

For the first time on any screen, Wil- 
liam Wallace Reid, Jr., son of his dad, 
famous star of Paramount-Artcraft pic- 
tures, will make his appearance in "The 
Bear Trap," Will M. Ritchey's pictur- 
ized version of Byron Morgan's clever 
auto race story, a continuation of the 
adventures of Toodles Walden, et al, 
who appeared in "The Roaring Road." 

William Wallace, Jr., who is two and 
a half years of age, is to play Toodles 
Junior in the picture which Sam Woods 
is directing. 

Already he is giving indication of fol- 
lowing in his dad's footsteps; he takes 
to the camera like a duck to water; he 
isn't a bit shy and doesn't look into the 
lens. 

Great things may be expected of the 
youthful scion of the house of Reid for 
lie comes of talented parents, his 
mother also being a clever and popular 
star of the screen. 



Attend Capitol Theatre 

NEW YORK.— Two hundred mem- 
bers of the International Trade Confer- 
ence, representing Great Britain, Italy, 
France, Belgium and the United States, 
attended the performance at the Capitol 
Theatre, Saturday night. 



To Open in February 

EMPORIA, KAN.— The new Strand 
theatre, costing $40,000, will be ready for 
occupancy by February 1, according to 
H. A. McClure, vice president and man- 
ager of the Strand Theatre Corporation 
which has leased the building. 



The rate of exchange is always a vital 
matter in the export business and the 
disparity between the value of the dol- 
lar and foreign moneys now creates a 
condition against which exporters are 
powerless to operate. 

Pound Is Worth $3.99^ 

On November 20 the rate of exchange 
reached its lowest ebb and an English 
pound being worth exactly $3.99^2, 
which is the lowest point ever touched. 
French money made the tow record of 
9.75 francs for $1.00 off 5 centimes as 
against a parity of 5. 18. 13 and Italian 
remittances climbed 13 centimes to 
12.57 lire per $1.00 whereas in normal 
years 5.18.13 represents their value in 
the United States. The same falling 
off applies to Norway, Sweden, Den- 
mark. 

Hit by Censorship Laws 

Another knockout to the film export 
business is due to the fact that the 
Scandinavian countries have inaugur- 
ated a supreme board of censors from 
whom there is no appeal, and to pro- 
tect their own products they are so 
severe on American pictures that after 
a picture has passed their examiners, it 
is only fit for the scrap heap. Some of 
our most prominent exporters have 
complained bitterly about this condition. 

J. B. 



New Chaplin Print 
Reaches New York; 
Is Fourth of Series 

"A Day's Pleasure," Charlie Chaplin's 
fourth million-dollar production, made for 
distribution by the First National Exhibi- 
tors' Circuit, has been delivered to First 
National's executive offices. 

In this picture, for one of the few times 
since he has been on the screen, Chaplin 
appears as the father of two bouncing 
twins, the husband of a dimpled wife and 
the owner of a battered-and-bent automo- 
bile of popular make. The theme of the 
production follows closely on the thought 
that often a day of recreation is the hardest 
day of the week. 

Starting out in the family flivver Chap- 
lin undertakes a trip to the country. He 
gets no farther than a street intersection 
when what is declared to be one of the 
most ludicrous series of comedy incidents 
ever filmed takes place. 

The family journeys fourth to the river 
where it joins the merriment of an excur- 
sion. A rough voyage, a negro jazz band, 
hot buttered pop corn and typical _ iiar lie 
Chaplin fight are some of the incidents that 
make this angle of "A Day's Pleasure" one 
of extreme delight for an audience. 



pwunaiiiiniiiiiiniiuiiM 

1 "Can't Be Done," Is Right ( 

To EXHIBITORS HERALD: Did not receive my copy of 
"Exhibitors Herald" this week. If my subscription has expired 
(which I believe it has not as it seems that just recently I 
O Kayed a bill to our main office for the ensuing year) send me a 
bill and I will forward check. 

How do you think I can hold my reputation as one of the 
livest exhibitors in the Northwest unless I receive your most 
valuable paper promptly every week? 
| Can't be done. 

I Very best wishes, 

| Very truly yours, 

| (Signed) BERT GOLDMAN, Manager, 

| New Princess Theatre, St. Paul, Minn. 

^nmrnnmiimtiiiiiiiitii iiiiiinunitiiiiiiitni iiitiinnim nnmuti nifiiinniiiiniitniirifiiiinii imuniiiti nnnmiiimn nninhnnuminnniiimiii nlini nmm iiimnRiinfii niimif im innn rnnmnmnininitiininmiintii:i iiniinnmi^ 
57 



EXHIBITORS HERALD 



iiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiii!iiiiii;>iiiiiiiiiiiiiiiiiin>ini>^ 



Asks Place in Sun for Director 

Marshall Neilan Assails Practice of 
Sharing Directorial Honor With Producer 



To Exhibitors Herald : The long- 
suffering director has been subject to 
a certain type of abuse at the hands of 
various producers without being able to 
publicly defend himself and I think the 
time has arrived when someone should 
speak out. 

For some time it has been the prac- 
tice of the motion picture producer to 
take practically all the credit for the 
work of the director. Films are pro- 
claimed to the world as having been "cre- 
ated under the personal supervision" of 
a person who has had nothing to do with 
the actual production of the film. There 
are some exceptions, as in the case of 
Thomas H. Ince, where the man credited 
in such a manner deserves every bit of 
it. However, the abuse of various per- 
sons in this connection at the expense 
of the director is rapidly reaching a 
stage where some action is necessary to 
curb the personal ambitions of men who 
are endeavoring to satisfy their own 
vanity and at the same time establish 
their own name as a business asset at the 
expense of the director. 

As a specific example, permit me to 
call your attention to the page adver- 
tisement which appears in the Nov. 22d 
issue of your publication concerning "In 
Old Kentucky." In this advertisement 
it is prominently announced that the 
film was "created under the personal su- 
pervision of" the owner of the picture. 
As a matter of fact, "In Old Kentucky" 
was supervised and directed in its en- 
tirety by the undersigned with the same 
producing staff as that which assisted 



him in the production of "Daddy Long 
Legs," "The' Unpardonable Sin" and 
other films. 

It is not my desire to seek personal 
publicity in connection with "In Old 
Kentucky." The picture has not as yet 
been released and its success is still a 
matter of the future and not of fact. Nor 
is this letter the result of a temperamen- 
tal outburst. 

The instance of "In Old Kentucky" 
merely accents in my mind the unfair- 
ness of this practice and I think some- 
thing should be done to compel those 
guilty to realize the fact that they can- 
not continue the abuse. 

Thanking you in advance for your 
consideration, I am, 

Sincerely, 
(Signed) Marshall Neilan. 



Sunday Lid at Clarion 

CLARION, IA.— The motion picture 
show which has been running for a few 
Sundays has been halted by the city 
council, which passed a city ordinance 
prohibiting Sunday amusements. The 
measure also means the end of Sunday 
baseball here. 



Ouida Bergere Stricken 

Ouida Bergere, who has written and 
adapted many stories for the Famous 
Players-Lasky Corporation, is under the 
care of Dr. Joseph Darwin Nagel at the 
Pennsylvania Hotel for a complication 
of ailments. 



HOW CHICAGO REGARDS ELSIE JANIS 





OSCAR A. PRICE, 
President of the "Big Four," Who Is Be- 
ing Mentioned as a Possible Choice of 
President Wilson for Secretary of the 
Treasury. 

Suggest Oscar Price as 

Secretary of Treasury 

Oscar A. Price, president of United 
Artists Corporation, was the recipient 
of a much envied honor during the past 
week, when he was notified at his New 
York office that he had been suggested 
and hundreds of his friends were work- 
ing in his behalf, for the position of 
Secretary of the United States treasury, 
which position was made vacant by the 
resignation of Carter Glass, who accept- 
ed the appointment of Governor Davis 
of Virginia, making him senator, to suc- 
ceed the late Senator Thomas Staples 
Martin. 



Buy English Feature 

NEW YORK.— The British American 
Picture Finance Corporation has pur- 
chased the world's rights to "Carmen 
of the North," in which Anna Bos is 
the star. Frank Hall will handle the 
distribution. Miss Bos is an English 
actress who has never before been seen 
in America. 



To State Right Comedies 

NEW YORK— Film Specials will 
have two two-reel comedies, "The Nut 
Cracker" featuring Ben Turpin and 
"Neptune's Step Daughter" featuring 
Gertrude Selby, ready for state right 
publication December 1. The brand name 
will be Jolly Comedies. 



The "Welcome" sign strung across State street by the boys of the Second Division in 
tribute to their favorite star. Incidentally, Select secured invaluable advertising 
for "A Regular Girl," Miss Janis' first Selanick production. 



Fight Theatre Tax 

LOS ANGELES, CAL.— Local exhibi- 
tors are fighting a proposed revision of 
the theatre tax, which it is declared calls 
for increases of from 50 to 300 per cent, 
and will result in a higher tax on motion 
picture theatres than on vaudeville 
houses. 



58 



EXHIBITORS HERALD 



United Picture Theatres Holding 

Elections in Various Territories 

President J. A. Berst Receives Telegrams Pledging 
Support for Bigger and Stronger Organiza- 
tion — Well Known Men Directors 



The Winner 



Enthusiastic reports are coming in to 
the home office of the United Picture 
Theatres of America as regards the first 
meetings held for the election of local 
boards of trade and a director to rep- 
resent each territory on the national 
board of directors of United. 

President J. A. Berst has received nu- 
merous telegrams all of which speak in 
complimentary terms of the manner in 
which his plan has been started and the 
whole-hearted way that exhibitors are 
backing up and working to make 
United bigger and stronger than ever. 
Many Meetings Are Held 

Up to the time of going to press, 
meetings had been held in Philadelphia, 
Pittsburg, Boston, Chicago, Minneapolis, 
Cincinnati and Cleveland. In the Phila- 
delphia territory, Frank Hill of Reading 
was elected permanent chairman with 
L. J. Chamberlain of Shamokin and 
Harry Savage of Atlantic City as mem- 
bers of the local board. Tittsburg 
elected Charles Feinler of Wheeling, 
W. Va., Mr. George Panagatocos of 
Johnstown, C. N. McClosky of Union- 
town and Mr. Michael Rosenbloom of 
Charleroi. 

At the Boston meeting W. C. Hart- 
ford of Pawtucket, R. I., owner of the 
Imperial Theatre and one of New Eng- 
land's best known film men, was elected 
chairman with F. A. Smith of Lynn and 
Victor Morris of Boston. Mr. Smith is 
one of the officials of the Waldorf Com- 
pany, having large theatre, restaurant 
and realty holdings, while Mr. Morris 
is general manager of Loew's Orpheum 
and has supervision over other theatres. 
Honor Fred Schaefer. 

Fred Schaeffer of the Chrystal Thea- 
tre, Chicago, was elected at the meeting 
held at Morrison Hotel, Chicago, with 
George Hines, Auditorium Theatre of 
South Bend, Ind., and Fred Seegert of 
the Regent Theatre, Milwaukee, Wis. 
Cincinnati, Ohio, will have as their 
leader J. W. Weining of the Western 
Plaza Theatre, while Cleveland fran- 
chise holders elected George J. Schade 
of the Schade Theatre, Sandusky, Ohio. 

In the New York territory, the follow- 
ing well known exhibitors were elected: 
Gustav Koenigswald of Brooklyn, Louis 
Rosenthal, who operates theatres in 
Newark and Passaic; H. Gainsboro, 
owner of two theatres in Flushing, L. I.; 
Harry Hall of Troy, N. Y., and Leo 
Brecher of New York City. James P. 
Harris was elected chairman of the local 
board for the Pittsburg territory. 
Support Is Pledged 

From Minneapolis came the following 
telegram: 

"Meeting of Northwestern United Ex- 
hibitors held at Dyckman Hotel today. 
Exhibitors elected J. L. Maitland chair- 
man of meeting and Anton Gilles secre- 
tary. Elected P. W. Myers of Minot, 
N. Dak., director from Minneapolis ter- 
ritory. Very- harmonious meeting with 
all exhibitors extending their hearty sup- 
port to you. Signed P. W. Myers, Di- 
rected Elect." 



Messrs. Schaeffer, Hines and Seegert 
Wired from Chicago that 280 franchise 
holders voted to extend their hearty sup- 
port to United. 

Sam Kasse of the Empress Theatre, 
Akron, Ohio, acting as temporary chair- 
man of the Cleveland meeting, wired 
Mr. Berst as follows: 

"Accept our heartiest congratulations 
in your earnest efforts to put United on 
the top. Can assure you that you have 
hearty co-operatio-n of every franchise 
holder in this territory toward the goal 
which you are striving to achieve. Meet- 
ing held today was wonderful success 
and everybody roused to a point where 
they can see nothing but good cheer 
ahead. George Schade unanimously 
elected director from this territory." 



Winner of Selznick 

Contest to Be Given 
Trial Before Camera 

Under the decision of the judges in 
the Olive Thomas beauty contest staged 
in Baltimore last week by Howard E. 
Greene, exploitation representative for 
Select Pictures Corporation, Washing- 
ton branch. Miss Victoria R. Groom was 
declared the winner. 

The contest was conducted through 
the columns of the Baltimore News by 
Norman Clark, the dramatic editor, and 
managed by Mr. Greene with the help of 
Bernard Depkin, Jr., manager of the 
Parkway theatre where Miss Thomas' 
third Selznick picture, "The Glorious 
Lady," was shown. 

The contest attracted wide attention 
and Miss Groom was declared by per- 
sonal acquaintances of Miss Thomas to 
be almost a perfect portrait "double" for 
the beautiful Selznick star. She was 
awarded the Myron Selznick trophy, a 
handsome silver vanity case of the new- 
est style, suitably engraved. 

Miss Groom and her mother, Mrs. 
Clifford Groom, came up to New York 
immediately and the beauty contest win- 
ner was photographed with Miss Thomas 
at the Selznick Fort Lee studios. Miss 
Groom will probably be given a trial 
role in a forthcoming Selznick produc- 
tion. 



Lucy Cotton Is Signed 

By International Film 

Lucy Cotton, favorite of the screen 
and stage, who appeared for two years 
in the Broadway success, "Turn to the 
Right," and scored last year in "Up in 
Mabel's Room," has signed a long term 
contract with the International Film 
Company and will play leading roles 
in Cosmopolitan Productions, filmed 
after the stories of authors, the screen 
rights of which are owned by the Hearst 
publications. 

59 




D. S. DAVIDSOX 
Of the Cleveland Branch of Pox Films, 
who won the Mutt and Jeff loving cup. 



McLaughlin Production 

May Have Broadway Run 

Negotiations are under way which, if 
successful, will insure a Broadway show- 
ing for "The House Without Children," 
Robert McLaughlin's play produced by 
the Argus Enterprises. Inasmuch as 
"The Pearl of Great Price" and "The 
Fires of Spring," both McLaughlin 
plays, are in course of preparation for 
presentation upon the speaking stage in 
New York it is felt that there is an ex- 
cellent chance of obtaining a theatre in 
which to exhibit the film production. 

The Gaity theatre was contracted for 
and two machines installed for the pres- 
entation of the picture during the re- 
cent actors' strike, but a ruling that 
theatres of this nature might not be used 
for film purposes made that opening im- 
possible. It is stated that the present 
situation in legitimate circles greatly 
favors the acquisition of a theatre for 
screen purposes. 



"Plans of Man" Chosen 

As Owen Moore Vehicle 

"Plans of Men," by Lewis Allen 
Browne, has been selected as the second 
starring vehicle for Owen Moore upon 
the Selznick schedule, according to an- 
nouncement issued by Myron Selznick, 
president of Selznick Pictures Corp. 

"Piccadilly Jim," P. G. Wodehouse's 
Saturday Evening Post story, is the first 
Owen Moore feature to be distributed 
by Select. It is scheduled for November 
publication. 

Lewis Allen Browne, author of the 
second Moore picture, wrote "Please Get 
Married," a well known stage play 
recently picturized by Screen Classics 
with Viola Dana in the leading role. 



EXHIBITORS HERALD 



Goldwyn Opens National Newspaper 
Advertising Campaign December 1 

Twenty-Two Press and Service Representatives to 
Co-Operate in Drive Using Most Important 
Dailies Throughout Country 



Everything is set for Goldwyn's great 
national newspaper advertising cam- 
paign. The first gun will be fired on 
Monday, December 1, with display ad- 
vertisements appearing in many of the 
country's leading newspapers. There- 
after Goldwyn copy will be kept con- 
stantly before the eyes of millions of 
readers. 

Details concerning Goldwyn's cam- 
paign in the most important daily pub- 
lications in the principal cities and 
towns in all parts of America are par- 
ticularly interesting. They reveal how 
far sound business methods have come 
to be applied to the motion picture in- 
dustry, which too frequently heretofore 
has been haphazard in its advertising. 
Press Representatives Co-operate 

Genuine "service" advertising aimed to 
benefit every exhibitor showing Goldwyn 
Pictures, is the objective of the cam- 
paign, planned and executed by the Sea- 
man Advertising Agency, Inc., and 
Ralph Block, director of advertising and 
publicity for Goldwyn. The plan, as it 
is being placed in operation, is made 
feasible through the co-operation of 
Goldwyn's twenty-two press and service 
representatives located in the various 
exchanges. These men will play an im- 
portant part in the actual placing of the 
advertisements and in tieing them up 
with local exhibitors. 

Every exchange is supplied with a 
complete set of the electros prepared for 
all Goldwyn Pictures, and with a list of 
'he newspapers selected by Goldwyn to 
carry to copy that in each instance ad- 
vertises a Goldwyn star, a Goldwyn pic- 
ture and leaves space for the insertion 
of the name of the theatre at which the 
film will be shown and the date of the 
presentation. 

When a production is booked in a 




certain town, the newspaper advertising 
will be launched at that time and in a 
way that will bring the greatest imme- 
diate benefit to the exhibitor showing 
the picture. Instead of confining the ad- 
vertising to the paper that can be ex- 
pected to reach only a part of the com- 
munity, every important daily in that 
section will carry the display copy. 
Expect to Reach 30,000,000 

The Goldwyn plan, that is unique and 
marks an important step forward in giv- 
ing the theatre manager real co-opera- 
tion in bringing his house to the atten- 
tion of the public, has the great advan- 
tage of timeliness. The combined circu- 
lation of the newspapers on the list to 
carry the copy during coming months, 
indicates a reading public of over thirty 
million, and this audience will be told 
just where and when the Goldwyn pic 
tures being advertised may be seen. This 
is direct advertising in which there is 
no wasted appeal. 

Charles Irving Fletcher, known as a 
writer of forceful advertising is country- 
wide, has prepared distinctive copy, 
bringing out the salient points of each 
Goldwyn picture in a manner expected 
to catch the attention and arouse the in- 
terest of the average newspaper reader. 
The text and tone of the advertisements 
is in keeping with the aim of the Gold- 
wyn Corporation to establish its product 
as typifying "the highest point in artistic 
photoplay production." 



"The Copperhead" With 

Barry more Completed 

The filming of "The Copperhead," 
adapted by Charles Maigne from the play 
by Augustus Thomas, with Lionel Barry- 
more in the stellar role, has been com- 
pleted at the Fifty-sixth Street Studio of 
the Famous Lasky-Players Corporation. 
This is the biggest picture ev:r made in 
the East. 

At present the picture contains 400 
scenes and when it is released as a Para- 
mount-Artcraft special production, it will 
probably run eight reels. Mr. Maigne, 
who adapted and directed the production, 
is busy cutting it, after which he will go 
to California to film "The Fighting 
Chance," by Robert W. Chambers. 



BUCK JONES 
Who has been signed to star In n series 
of thrillers for Willinm Fox. 



Semon Comedy Shown 

At Capitol Theatre 

"The Head Waiter," the Vitagraph 
comedy starring Larry Semon, which is 
scheduled for publication early in De- 
cember, was given a pre-publication 
showing at the Capitol theatre, New 
York, during the week of November 23. 

"Dew Drop Inn," Larry Semon's last 
previous contribution to the Vitagraph 
schedule, was used in like manner by the 
Rialto theatre, also on Broadway. Con- 
siderable gratification is felt by the spon- 
sors for the comedies because of their 
use in these and other nationally prom- 
inent houses. 

60 




JOSIE SEDGWICK 
As Rose Hardy in the Goldwyn picture 
"Jubilo," featuring Will Rogers. 



Change in Mail Code 
To Benefit Industry 

National Association Sees Ad- 
vantage in Proposed 
Amendments to Act 

The National Association of the Mo- 
tion Picture Industry is in receipt of 
advices from its Washington represen- 
tative to the effect that the Senate Post 
Office Committee has acted favorably 
upon the Steenerson bill, known as H. 
R. 6951, which authorizes the return to 
the sender, or the forwarding of unde- 
Iiverable second, third and fourth class 
mail matter. 

Congressman Explains Bill 

Congressman Halver Steenerson of 
the bill in the house, explained the bill 
in debate as follows: 

"There are two kinds of mail matter 
contemplated in the bill. The first is 
fourth-class matter of a perishable nat- 
ure and of obvious value. It may be 
forwarded to another post office or, if 
undeliverable, returned to the sender, 
charged with the forwarding or return 
postage. 

"The second provision would cover 
second, third and fourth class matter, 
including catalogues, and authorizes the 
forwarding or return of such matter, 
charged with forwarding or return post- 
age, provided the sender when he sent 
it originally placed on it a pledge to 
pay postage due in case it is forwarded 
or returned." 

Is Given Active Support 

The bill had the active support of 
Senator Charles E. Townsend of Michi- 
gan, the chairman, and Senator David 
I. Walsh of Massachusetts, a member 
of the Post Office Committee. 

It is obvious that under its first pro- 
vision this bill will be of great benefit 
to motion picture companies. It is 
thought that its eventual enactment into 
law is assured by the action of the Com- 
mittee on Post offices. 



EXHIBITORS HERALD 



Wm. Fox Entertains Prince of Wales 



Heir to English Throne Is the Guest of 
Film Magnate at Brilliant Reception Held 
In Famous Old Academy of Music in New 
York November 19 — Leaders in Social 
and Business Life of Nation Assembled 
At Historic Function 



In historic surroundings the Prince of 
Wales, on Wednesday, November 19, 
was entertained as the guest of William 
Fox, president of Fox Film Corporation, 
at the famous old Academy of Music in 
New York, where his grandfather the 
late Edward VII, then Prince of Wales, 
was feted by the city in 1860. 

War heroes and persons prominent in 
social and business life filled the Acad- 
emy. They cheered the Prince to the 
echo as he entered the famous structure; 
they cheered him as he walked into the 
royal box, escorted by Mr. Fox, they 
cheered him after he had made a brief 
speech there; and they cheered him as 
he left the building. The event was one 
that will be long remembered; it will oc- 
cupy a conspicuous place in the history 
of New York. 

Prince Enjoys Function 

The best feature of it all was that the 
Prince enjoyed himself thoroughly. He 
laughed at and applauded motion pic- 
tures and he appeared to take a keen in- 
terest in pictures of himself which were 
screened in a special showing made by 
Fox News, the animated screen news- 
paper and magazine. 

Sitting in the Academy were eighteen 
venerable men and women who attended 
the ball given to the then Prince of 
Wales in the same building in 1860. 
They were young folks in those days, 
and for one afternoon they became 
"young folks" again. They smiled and 
waved at the Prince. They laughed at 
the pictures. They had the time of 
times. 

Spends Hour Seeing Films 

For more than an hour the Prince 
watched the special screen showings of 
humorous pictures arranged at his re- 
quest, and it was remarked by those in 
his suite that he had not laughed so 
heartily since his arrival in this country. 

Mr. Fox occupying a chair at the left 
of His Royal Highness was called on to 
answer many questions regarding motion 
pictures, their past, present and future. 
In these questions the Prince showed 
that he is an earnest thinker and takes 
a deep interest in industrial matters. 

The Academy was tastefully decorated 
for the occasion by John Zanfft, who 
with Manager Wuertz. had charge of the 
program. In the foyer were three large 
oil paintings of the late Edward VII, 
King George V and the present Prince 



of Wales Flowers and potted plants 
also were in the foyer. The royal box 
was draped with the colors of the United 
States and Great Britain, and the famous 
three feathers of the Prince of Wales 
formed an added decoration. 

Flags Add Color to Scene 
Over the stage was a cluster of Brit- 
ish and American flags which were 
pleasingly illuminated. The front part 
of the "pit" was given over to war 
heroes, and behind them sat the old folks 
who attended the 1860 ball in the Acad- 
emy, and specially invited guests. The 
royal box was the first on the left, while 
that on the right was reserved for the 
family of Mr. Fox. In the other boxes 
were prominent New Yorkers, city offi- 
cials and members of the Mayor's Com- 
mittee of Welcome to distinguished 
guests. 

Crowds began gathering outside the 
building at noon. Admission was by in- 
vitation only. By l o'clock a line 
stretched along Fourteenth street almost 
to Third avenue, although the reception 
was set for 2 o'clock. One hundred and 
fifty policemen established lines in 



Irving Place between Fourteenth and 
Fifteenth streets. This was because the 
Prince was to enter the Academy from 
Irving Place. 

Spectacle Is Brilliant One 

Opposite this entrance was the United 
States Navy Recruiting Band and ranged 
on each side, from the doorway to the 
street, was a detachment of Marines 
from the battleship Pennsylvania, under 
Lieut. W. V. Jewett. 

Within the Academy was the Police 
Band, a splendid musical organization, 
which entertained the early arrivals. 
First of the guests of honor to reach 
the building were sixteen young society 
women, dressed in hoopskirts — the style 
that prevailed when the famous ball of 
1860 was given. 

Shortly before 2 o'clock the Seventh 
Regiment, including members of the 27th 
Division who fought with the English, 
reached the Academy, headed by Major- 
General Daniel Appleton and Col. Wade 
Hampton Hayes. The men, presenting 
an appearance that was most soldierly in 
every respect, filed into the Academy and 
found seats in the orchestra. 

Prince Arrives on Schedule 

Next came the Royal Air Force, 
headed by Scottish bagpipers. They had 
paraded to the Academy from uptown. 

Promptly at 2:15 the Prince was 
driven up to the Irving Place entrance 
in an automobile. The waiting crowds 
gave him a great cheer and as His 
Royal Highness stepped from the car 
the Navy band "unruffled" four ruffles 
and then played The King. During the 
playing the Prince stood at salute. 



THE GUEST OF HONOR PRESENTED TO HIS HOST 




AYilliam Fox and His Royal Highness, the Prince of Wales, Snapped by the Camera Just 
ns They Are Shaking Hands at the Famons Old Academy of Music. 



61 



EXHIBITORS HERALD 



When it was finished his attendants 
tried to usher him into the Academy, 
but he willed otherwise. He wanted to 
tell the commanding officer of the 
Marines what he thought of them, so he 
walked over to Lieut. W. V. Jewett, ex- 
tended his hand, and said: 

"I want to compliment you on the ap- 
pearance of your men." Then he en- 
tered the structure which his grand- 
father had entered 59 years before. 

Presented to William Fox 

Col. Norman Thwaites, of the British 
Mission, who was escorting His Royal 
Highness then led him forward and pre- 
sented William Fox. 

"Glad to meet you," said the Prince. 
'What a splendid place this is." With 
appropriate words Mr. Fox welcomed 
His Royal Highness and then ushered 
him to the Royal Box. When the Prince 
reached there the special orchestra 
which had replaced the Police Band, 
played eight bars of "The King" and eight 
bars of "The Star Spangled Banner." 

Afterward the Prince sat in a chair 
which was occupied by his grandfather 
in the Academy in 1860. It was a large 
chair with arms, upholstered with purple 
plush, and was in striking contrast to the 
modern gold chairs in the box. 

Displays Democratic Spirit 

Probably because of his fine spirit of 
democracy, which made his grandfather 
so popular, the Prince occupied the large 
chair only a few moments, then arose 
and ordered it taken from the box, while 
he sat in a chair similar to those occu- 
pied by members of his suite. Mr. Fox 
was in a chair at the left of His Royal 
Highness. Then began the showing of 
pictures, and incidentally it was the first 

. //, {*>//,»////,, </. r //s,///y, /////, /j 

/f A // ffiH />/ <// 

■ //< //r//rr//i . 7hr. r /rrr//r//t// si/. I 




Facsimile of the invitations issued to 
William Fox's reception to the Prince 
Of Wales. 

time since his visit to America that the 
Prince attended a motion picture per- 
formance. 

Capt. Bud Fisher's Mutt & Jeff, a Fox 
feature, was then shown. The title of 
this reel was "Sound Your A." 

Mutt and Jeff Make Hit 

The Prince was heard to say to Mr. 
Fox: "Mutt and Jeff are not strangers 
to me. I have heard of them many 
times." As the story unwound itself His 
Royal Highness laughed heartily. Then 
he was heard to ask Mr. Fox how ani- 



mated pictures are made. The head of 
Fox Film Corporation explained the 
process briefly and persons near th* 3 
Prince heard him say: 

"Extraordinary! What humor! Splen- 
did!" 

After "Sound Your A" one of the 
Sunshine Comedies was shown. Its title 
was "A Yellow Dog Catcher." 

Fox News Is Shown 

Next came a special arrangement of 
Fox News, the animated screen news- 
paper and Magazine, which showed the 
visit of the Prince to New York. 

Mr. Fox and the Prince conversed a 
great deal while in the Royal Box. 
When the head of the Fox Film Cor- 



'Ajr'/ 
///„ 

// 



1/ tt> /* * /r 



■ J A.,.,f„„// .Vtr,,/?,,,/,,,, 



Facsimile of the admission cards which 
were issued for William Fox's reception 
to the Prince of Wales. 



poration was asked as to the nature of 
the conversation, he said that much of it 
related to motion pictures and that, hav- 
ing acted as host, he did not feel at 
liberty to relate it. 

At the conclusion of the performance 
someone gave the cry: "Three Cheers 
for the Prince of Wales!" The cheers 
were given with the utmost enthusiasm 
and were followed by a "Tiger." The 
Prince responded with a speech in which 
he thanked the audience for the recep- 
tion they had given him, and said he 
had thoroughly enjoyed the afternoon's 
entertainment. He then bade good bye 
to Mr. Fox and left the Royal Box. 

Arthur James in Charge 

Details of the entertainment at the 
Academy were in charge of Arthur 
James, of Fox Film Corporation. Invi- 
tations were sent out to more than 2,200 
persons. All guests were selected by 
Mr. Fox, Winfield R. Sheehan, General 
Manager of Fox Film Corporation, and 
Mr. James in cooperation with the 
British Mission, of which Col. Norman 
Thwaites is the director. Col. Thwaites 
was enthusiastic over the manner in 
which the reception was carried out, and 
he conveyed to Mr. Fox, through Mr. 
James, the thanks of the Prince and also 
word of his keen enjoyment of the affair. 

One of the features of the reception 
was the presence of members of Fox 
Film Corporation who saw service dur- 
ing the war. Among these were Lieu- 
tenant Commander Wells Hawks, late of 
the United States Navy; Captain Merritt 
Crawford, of the Machine Gun Company 
of the Seventh Regiment; Captain J. M. 
Loughborough, who served overseas 
with the 77th Division; Captain L. A. 
Pollock, Lieutenant W. H. Cook; Don E. 
Hancock, who served with the Canadian 
forces; Eugene O'Brien, who was with 
the 107th Regiment, and Louis Klopsch, 
who fought with the famous old 69th 
Regiment. 

62 



Select Organization 

Will Be Enlarged 

Sam E. Morris Announces Many 
Changes Are Under Way 
In His Departments 

In a very few weeks the Select organi- 
zation will be greatly enlarged and or- 
ganized on ?. more extensive plan, ac- 
cording to General -Manager Sam E. 
Morris, of Select Pictures Corporation. 

Many changes are under way, the most 
important being the removal of the New 
York exchange, of which Henry Siegel 
is the manager, from its present location 
at 729 Seventh Avenue to 130 West For- 
ry-sixth street, the former home of the 
World Film Corporation. 

Immediate Need for Room 

"We must have more room in which 
to operate at once," said Mr. Morris in 
announcing the plans. "Keeping our of- 
fice space ahead of our growth is our 
problem just now. The New York Ex- 
change has completely outgrown its 
present quarters, and needs at least four 
times as much room as it now occupies. 
It is hoped that the new location will b p 
adequate, as it takes in the entire ground 
floor and basement of the building — 
about 10,000 square feet in all. It is 
being remodeled in a thoroughly effi- 
cient and modern. way, with regard to 
tfhee arrangements, lighting projection 
rooms and vaults. 

"The decorations and furnishings will 
be new and luxurious. When completed, 
the New York Exchange will be one of 
the most completely and handsomely 
equipped branches in the country." 

A staff of painters and decorators are 
now at work on the fourteenth floor of 
the home office headquarters and after 
the necessary alterations, Mr. Morris 
stated, the former quarters of the New 
York Exchange will be occupied by the 
purchasing department of the Select or- 
ganization, which is now housed on the 
sixth floor of 729 Seventh avenue. 
Anxious to Get Settled 

"Mr. Siegel is exceedingly anxious to 
get settled in his new quarters, where 
his department will be able to handle its 
greatly increased business more conveni- 
ently," said Mr. Morris, "and he is plan- 
ning to invite the exhibitors to a 'house- 
warming' in the new home of the New 
York Exchange." 

In the meantime, Mr. Morris stated, 
the films will be published from the home 
address of the Exchange pending the 
completion of the vaults in the West 
46th street offices. 



Reeve and Grey Gain 

Control of Film Co. 

At a meeting of the Board of Direc- 
tors held recently steps were taken 
whereby Arthur B. Reeve, well known 
magazine and screen writer, and John 
S. Grey assumed control of Supreme 
Pictures, Inc. Mr. Grey assumed the 
presidency and Mr. Reeve the ^ice-presi- 
dency under the new arrangement. 

The company has been conducting a 
blind campaign for some time, in prep- 
aration for announcement of a serial 
featuring J. Robert Pauline, hypnotist 
and vaudeville performer, with Violet 
MacMillan, Paul Panzer and Peggy 
Shanor in support. The studios are lo- 
cated at Flushing, Long Island. 



EXHIBITORS HERALD 

William Le Baron Named Editor 

Of the Cosmopolitan Productions 

Well Known Playwright Will Have Final Word on 
The Feature Film Output of William 
Randolph Hearst 



William Le Baron, formerly managing 
editor of Collier's Weekly, author of "Ap- 
ple Blossoms" and other stage successes, 
and one of the best known magazine men 
in the country, has become editor of Cos- 
mopolitan Productions, and will hereafter 
pronounce the final word on the feature 
film output of William Randolph Hearst. 

This is one of the most important of 
recent film announcements and confirms 
the International Film Company's expressed 
intention to corner, for Cosmopolitan Pro- 
ductions, the highest dramatic and literary 
talent obtainable. Mr. Le Baron brings 
to pictures a wide experience in almost 
every form of writing; an intimate knowl- 
edge of people and of the drama; a new 
viewpoint and breadth of vision ; the cul- 
ture of a man of letters. 

Wrote Plays at College 

He was born in Elgin, 111., and received 
his education at the LTniversity of Chicago 
and at New York University. At the later 
place he distinguished himself by doin» 
four college plays, with Deems Taylor. 
The last effort, "The Echo," enjoys the 
unique distinction of being the only uni- 
versity play ever bought and produced in- 
tact in this country. Charles B. Dilling- 
ham having cast the piece, with Richard 
Carle in the lead, in Chicago. Incident- 
ally, when Mr. Dillingham moved the 
vehicle East it proved the second attraction 
at New York's Globe Theatre, when Mr. 
Le Baron now has a success ; the first 
starring vehicle of Bessie McCoy Davis; 
and one of the first vehicles of Jack Haz- 
zard, the then very new-to-this-country 
Dolly Sisters and Ryan and White, all of 
whom subsequently achieved fame in the 
theatrical vvor'd. 

While successfully engaged in the pub- 
lishing business, during which time he was 
connected with several well known publi- 




GLADDEN JAMES 
Who takes a leading role in "Who's Your 
Brother," the Curtis Pictures Corpora- 
tion production. 



cations, Mr. Le Baron wrote at odd mo- 
ments, for Jesse Lasky, a dozen or more 
vaudeville sketches, each one of which was 
a sensational success. Among these are 
"The Antique Girl," "The Trained Nurses," 
"The Little Parisienne" and "The Red- 
heads," the last named being reviewed then 
and since as one of vaudeville's biggest 
hits. 

Editor of Collier's Weekly 

Collier's IVeekly soon after called Air. 
Le Baron to its editorial chair and while 
attracting attention as a magazine editor 
and developing much promising talent, Mr. 
Le Baron wrote "Her Regiment" with Vic- 
tor Herbert ; and the farce comedies, "Back 
To Earth," "I Love You" and "The Very 
Idea." The last named, at the Astor The- 
atre, New York, with Ernest Truex playing 
the lead, proved one of the substantial 
successes of last year. The farce also en- 
joys the distinction of playing now to 
capacity at St. Martin's Theatre, London, 
where it has been running for six months. 
It has been sold for production in every 
language save Japanese and Chinese nego- 
tiations for which are now on. 

Shortly before resigning from Collier's 
to join the Hearst forces, Mr. Le Baron 
created the book and lyrics of the opera, 
"Apple Blooms," tlie current success at the 
Globe. 



"Get Together Week" 

Is Acclaimed Success 

The "Get Together Week," November 
9 to 16, instituted by Robertson-Cole and 
conducted on a national scale, is ac- 
claimed "a decided success" in the an- 
nouncement from the headquarters of 
of that organization. It is stated that in 
Chicago, San Francisco, Atlanta, St. 
Louis, Cleveland, New Orleans, Wash- 
ington and Philadelphia new records for 
weekly business were established. 

A. S. Kirkpatrick, general manager 
and vice president of the Robertson-Cole 
Distributing Corp., declares, as the fruit 
of a canvass of the country made by spe- 
cial representatives, that "Statistics ga- 
thered during the past week show that 
almost every motion picture temple has 
increased it business two fold." It was 
added that a great deal of this increased 
patronage was considered due to the 
passing of the saloon. 



Song Dedicated to Barry 

Cliff Hess, song writer of the Leo 
Feist Music Publishing Company, who 
wrote "Huckleberry Finn," has com- 
posed a melody called "Freckles," which 
is dedicated to Wesley Barry, the twelve 
year old boy star of Marshall Neilan 
Productions. 

The song, which is now being sung 
in the east by Nora Bayes, Ray Samuels 
and other "vaudevillians," has for its 
cover a picture of young Barry in one 
of his character poses. 




ARCHER McMACKlX 
Well-known director who will hereafter 
direct comedies for the Model Comedy 
Company. 



Archer McMackin Signs 

To Direct Gale Henry 

Bruno J. Becker, general manager of 
the Model Comedy Company, announces 
the engagement of Archer McMackin, 
well known director, who will hereafter 
direct comedies starring Gale Henry. 
Pending the search for a director Miss 
Henry acted as her own director. 

According to General Manager Becker, 
his company is fortunate in securing the 
services of so efficient a director as 
McMackin, who it is said declined three 
fine offers before accepting the Model's 
proposition. Prior to directing Flanagan 
and Edwards, McMackin handled the 
megaphone for Francis X. Bushman and 
Beverly Bayne, Bryant Washburn, Mont- 
gomery and Rock, the American Beauty 
comedies and Essanay. General Man- 
ager Becker will continue to supervise 
Miss Henry's productions. 



Kerrigan's "Joyous Liar" 

Reported Well Booked 

Reports from the W. W. Hodkinson 
Corp. regarding the booking contracts 
being received upon "A Joyous Liar," J. 
Warren Kerrigan's Robert Brunton pro- 
duction being distributed through Hod- 
kinson exchanges, are to the effect that 
in the number of these the 'distributing 
concern finds satisfactory proof of the 
audience — drawing power of productions 
from this combination of star and pro- 
ducer. 

The Trainon theatre, Birmingham, 
Ala., and the Broadway, at Columbia, 
S. C. have recently played the attraction 
and in both cases the management used 
extra newspaper space and presentation 
measures said to eclipse those used for 
any other attraction this year. The Sun 
theatre, Omaha, has booked the play for 
a late November showing. Other thea- 
tres contracted for its exhibition are: 
Shea's Court theatre, Buffalo, N. Y., the 
Strand Atlanta, Ga., the LaSalle, South 
Bend. Ind.. the Victoria, Chicago, the 
Crystal, Waterloo, la., and first run 
houses in many cities of like size. 



63 



EXHIBITORS HERALD 



Republic Distributing Corporation 
Absorbs World Branch Exchanges 

New Organization With Briton N. Busch as President 
and Lewis J. Selznick as Advisory Director 
Begins Active Operation 



The Republic Distributing Corpora- 
tion, Briton N. Busch, president, and 
Lewis J. Selznick, advisory director, re- 
cently formed to distribute pictures, has 
begun active operations. This new- 
comer in the industry has taken over all 
the branch exchanges of the world, its 
branch managers, salesmen and office 
force. 

Mr. Busch, president and general 
manager of the Republic, has had five 
years of splendid experience with the 
World, serving as secretary, treasurer 
and general manager. He makes the 
following announcement: 

"The Republic has all the advantages 
of a going organization with five years 
of experience and connections, and a 
record for square dealing which the ex- 
hibitors of the United States recognize 
and appreciate, plus the Selznick record 
for having given to exhibitors a class of 
pictures that have enabled them to play 
to crowded and highly satisfied audi- 
ences which has resulted in the ex- 
hibitor materially increasing his banking 
account. The home office will be at 130 
West 46th street, New York. 

Seeks High Class Pictures 

"The policy of the Republic will be to 
secure for distribution high class pic- 
tures that have the elements of wide 
appeal made by producers who have 
been successful in giving exhibitors 
money making features. Not alone will 
the Republic handle well known star 
productions but will also secure sub- 
jects obtained in the open market that 
lend themselves to the greatest scope of 
publicity, have the highest degree of 
drawing power produced by the most 
eminent directors in a first class man- 
ner, with well balanced casts of recog- 
nized screen players of unquestioned 
ability. 

"The aim of the Republic will be to 
give exhibitors such pictures on a basis 
that will enable the exhibitor to make 
big money. 

"Back of every release will be an ex- 
ploitation campaign that will put the 
picture over wherever it is shown. 
Three Features in December 

"Beginning in December," continued 
Mr. Busch, "the Republic will release as 
specials three features that should by 
reason of their box office value indicate 
to exhibitors the sort of pictures that 
they can expect from the Republic Dis- 
tributing Corporation. 

"One of these bears the title of '12:10' 
and has for its star Marie Doro, cele- 
braed both as a star on the legitimate 
stage as well as on the screen. Her 
reputation is not confined alone to the 
United States, she having appeared in 
London as a star in the spoken drama 
under the management of Charles Froh- 
man and has also appeared under his 
management in America in 'The Morals 
of Marcus' and other successes. 

"Another special production for this 
month will be 'The Amazing Woman.' 
It was produced by Lloyd Carleton 
from a story by Rupert Julian, author 
of the big box office winner, 'The Beast 



of Berlin.' It has for its star Ruth Clif- 
ford, known to picture patrons from one 
end of the world to the other. Miss 
Clifford has been the heroine in such 
well known successes as 'The Beast of 
Berlin,' 'Fires of Youth,' 'Midnight Mad- 
ness,' 'The Red, Red Heart' and 'The 
Lure of Luxury,' all of which have made 
money for exhibitors. 




OLIVE THOMAS 
The popular Selznick star In three scenes 
from her latest production, "Out Yon- 
der," which will be distributed by Select 
Pictures Corp. 



"Another release for December made 
by the Republic includes the first of a 
series of Broadway stage successes 
made into pictures by the Lawrence 
Weber Company. It bears the title of 
'The Blue Pearl.' This play had a run 
at the Longacre Theatre, New York, 
and Mr. Weber in selecting this vehicle 
for the first of his series, chose it from 
a score that were at his disposal as he 
deemed it the strongest and best picture 
possibility on which to establish a fol- 
lowing for his production." 



Haworth Takes Over 
Old Griffith Studio 

Robertson-Cole Producing Com- 
pany Will Increase Its 
Activities 

The D. W. Griffith studios on Sunset 
Boulevard, Hollywood, California, with 
its entire equipment, has been taken 
over by the Haworth Company to pro- 
duce special feature productions for 
Robertson-Cole. The announcement 
was made by Robertson-Cole following 
receipt of a telegram from W. J. Con- 
nery, acting for the Haworth concern. 

As soon as the necessary papers had 
been signed, it was decided to move in 
at once. Officials of the concern la- 
bored day and night moving equipment 
and taking the necessary working ma- 
terial to their new scene of work. 
No Interruption in Work 

So that there would be no interrup- 
tion in the work of the Haworth Com- 
pany, scenes were shot by day and the 
moving was done after the sun had 
gone down in the evening The mov- 
ing force worked for an eight-hour 
stretch making the change. 

So large are the new studios that 
officials of the Haworth Company Lave 
assured the Robertson-Cole Company 
that several companies can work at one 
time. This will increase the produc- 
ing power of the Haworth Company. 
Companies Are Assigned 

Robertson-Cole in making the an- 
nouncement of the new studio say that 
Sessue Hayakawa will occupy the 
studio for his next production. The 
Haworth Company is also in charge of 
the Edith Storey production, for Rob- 
ertson-Cole. It is also stated that at 
the new Griffith studios Haworth will 
also produce a series of specials for Rob- 
ertson-Cole. 



Mack Sennett Renews 

Kalla Pasha Contract 

Kalla Pasha, the world's champion 
wrestling comedian, or comedian wrest- 
ler, has made such a hit in Paramount- 
Mack Sennett comedies that Mr. Sennett 
has just signed up Kalla for two more 
years. Kalla, who hides his face behind 
a jungle of black whiskers, says that as 
long as motion picture fans seem to like 
his hedge, he will grow more whiskers 
than ever. 



Houston Exhibitor Weds 

S. A. Abraham, one of the proprietors 
of the S & A theatre at Houston, Minn., 
is touring the East with his bride, who 
was formerly Miss Ina Comstock, as- 
sistant postmaster of the city. 



64 



EXHIBITORS HERALD 

^^tauattiutiiimiujjiiiij] iiuiitiitiiiiiiiiMiiiniiiiiititiiiiiiiiiiitJiitMUiitJiiiiiJiJiriniJiMiif JiiiiiiiiiiiiiiiiiiiiitiiiiririiiiiiiiiiariiiiititiiiitiiitittiinxiiiiiiitiiiiiiiiiiiiniitiiixiiiiitiiiiiiiJi LiuiiitiiiiMjiiiiiiiitiiiiiTiiiiiiiiiiiiiiitiiitiiniiiiiiiiT* ^= 

I KNICKERBOCKER RAISES PRICES | 

Nashville Theatre Uses Antia Stewart Film 
To Introduce Advance Ad missions and Plays 
To Capacity Crowds Throughout the Week 

iamroniiiMirauMiuuiHiiiiiM 



NASHVILLE, TEX X.— The Knicker- 
bocker Theatre. Nashville's handsome 
photoplay house, under the management 
of Harry Sudekum, has put into perma- 
nent effect an increased admission price, 
which is thirty cents for all seats at 
matinees and fifty cents at evening per- 
formances. These prices exceed the 
scale of any motion picture house in this 
territory, and equal the admissions which 
have been asked in the past only for spe- 
cial feature attractions. 

The experiment by Mr. Sudekum, in 
establishing the higher scale, has been 
watched with great interest by other ex- 
hibitors in this territory, for many of 
them are facing the same condition 
which caused Mr. Sudekum to make the 
change. This condition is the inability 
to pay the increased cost of properly 
staging feature pictures, and other .in- 
creased expenses, on the scale of prices 
which had been charged. 

Heavy Newspaper Advertising 

In arranging the nev/ scale Mr. Sude- 
kum did not have greater profits in 
mind, but arranged for the outlay of the 
entire proceeds of the increase, based 
upon the Knickerbocker average attend- 
ance. The improvements consisted 
chiefly in an enlarged house staff and a 
bigger orchestra, as well as a more gen- 
erous use of advertising space. 

He put the new policy into effect at 
the beginning of a week's run of Anita 
Stewart in "The Kingdom of Her 
Dreams." Large newspaper space was 
used in advertising the First National 
attraction, but no other unusual exploita- 
tion was employed. The audience on 
the opening night was a little larger 
than those of the usual opening nights, 
but before the week was over the theatre 
was doing capacity business. Naturally, 
the week broke the house records for 
receipts, but it also established a new 
record for attendance. 



Sudekum Discusses Move 

Manager Sudekum in disussing the 
new plan of operation for the Knicker- 
bocker, expressed his approval of high 
prices for quality pictures, saying that it 
was beneficial to exhibitor and patron 
alike. 

"By charging thirty cents for matinees 
and fifty cents for night performances," 
he declared, "the manager is assured of 
a reasonable profit and a sum sufficient 
to cover the ever increasing cost of ex- 
hibiting photoplays. By this same plan, 
the audience is assured of getting the 
high grade pictures which only higher 
admissions will permit, and getting them 
new and in good condition from the ex- 
changes. 

The matter of booking quality films is 
not nearly so easy as it was years ago 
when the art had not advanced to its 
present stage, and the fact that we are 
charging higher prices is but conclusive 
proof of the fact that we desire to do our 
part by our friends, the public." 

Mr. Sudekum's sound version prob- 
ably will have a far-reaching effect 
among exhibitors of the south. 



"The Midnight Bride" 

Scheduled for January 

One of Vitagraph's first pictures in 
1920 will be the "Midnight Bride," 
which has just been completed by 
Gladys Leslie. Based on "The Mar- 
riage of Little Jeanne Sterling," a maga- 
zine story by Charles Stokes Wayne, it 
affords Miss Leslie another opportun- 
ity to demonstrate that her talents do 
not run entirely to comedy. As Jeanne 
Sterling she has quite the best role se- 
lected for her since Albert B. Smith, 
president of Yitagraph, gave her a se- 
rious part in "The Girl Women." Wil- 
liam J. Humphrey directed the picture. 



Realart Star Aids 

In Safety Campaign 

Constance Binney Prominent in 
Detroit "Accident Preven- 
tion" Drive 

Constance Binney, whose first starring 
vehicle, for Realart, "Erstwhile Susan," 
now is being booked through Ohio and 
Michigan, gave Detroiters an illustration 
on November 11, of how not to cross 
that city's perilous streets. 

The occasion was the inauguration of 
Detroit's "Safety First" campaign, which 
ran for a week. Detroit's local news 
weekly service requested Mi^s Binney to 
pose as part of the campaign propa- 
ganda, and asked her to select her own 
way of conveying to the public the dan- 
gers attendant upon crossing busy 
streets at places other than intersections. 
Selects Dangerous Corner 

Miss Binney selected Woodward Ave- 
nue near Grand River Avenue as being 
the best location for the picture. Police 
records show that most of Detroit's 
traffic accidents occur at that corner. 

The Realart star crossed the street in 
the center of the block disregarding the 
traffic semaphore warning, apparently 
bent upon a shopping tour. An auto- 
mobile whizzed by her at a rapid rate, 
almost running into her. A mounted 
policeman then galloped up to her and 
administered a well deserved rebuke, 
handing her at the same time a printed 
card issued by the campaign officials. 
Officials Thank Star 

Prominent police officials witnessed the 
filming of the picture, and afterwards 
expressed their appreciation for Miss 
Binney's contribution toward the cam- 
paign for making Detroit streets safe 
for pedestrians. 

The local news weekly, known as the 
Free Press Film edition, circulates 
among seventy-five leading theatres in 
Detroit and an equal number of motion 
pictures houses throughout Michigan, 
making a total distribution of one hun- 
dred and fifty theatres in the state alone. 



IS THIS ALLAN DWAN'S MASTERPIECE? 




Typical scenes from "Soldiers of Fortune," which is acclaimed in the East as Allan Dwan's greatest production. It is 
founded on Richard Harding Davis' story and was dramatized by Augustus Thomas. It was made at the Mayflower 
studios. Realart Pictures Corporation is distributing the production. 



65 



EXHIBITORS HERALD 

Realart Reports Exhibitors Are 

Enthusiastic Over Its New Star 

Telegrams Carry Messages of Congratulations on 
Constance Binney's Premier in "Erstwhile 
Susan" From All Parts of Country 



After showing one Realart picture in 
his big Oklahoma Theatre, Glenn Con- 
don, the Tulsa exhibitor, has signed up 
for an entire year's program of Realart 
productions at an advance in rental of 
$50 over a previous contract for the first 
three Realart Pictures. 

Constance Binney's "Erstwhile Susan" 
is the picture which has not only broken 
records at Mr. Condon's theatre, but has 
induced the owner to sign a contract with 
Realart's Kansas City manager, John N. 
MacMeekin, for a sum which the ex- 
hibitor says is larger than was ever given 
to any other concern in the history of 
his theatre. 

Wires Bring Congratulations 

Realart officials say they are over- 
whelmed by the flood of appreciation 
accorded their first contributions to mo- 
tion pictures. Telegraph wires were 
humming last week, it is stated, with 
enthusiastic messages from exhibitors 
all over the country to President Arthur 
S. Kane, telling him that their first ac- 
quaintance with the new producing com- 
pany points to a happy and prosperous 
future. 

"Our fondest hopes have been fully 
realized in this talented and beautiful 
star," said John S. Woody, general man- 
ager of Realart, in commenting on Con- 
stance Binney's work in "Erstwhile 
Susan." "I have no doubt that the en- 
thusiastic predictions of discerning ex- 
hibitors will come true and that by next 
year Constance Binney, under the Real- 



art banner, will rank with the greatest 
stars of the screen." 

Praise From Tulsa Exhibitor 
On the night of the opening of "Erst- 
while Susan" at his Majestic Theatre, 
Tulsa, Mr. Condon wired the following 
telegram to President Kane: 

"Constance Binney opened four-day run our 
Majesty Theatre, Tulsa, today to season's record 
business in number of admissions and box office 
receipts. Binney is a sensation. Her future as 
star assured from unanimous favorable comment 
of patrons today. Some of Sunday openings 
beaten today were Nazimova in "The Brat," Far- 
rar in "World and Its Woman," and "Lombardi 
Limited." Congratulations on such a meritorious 
first release. Oppositions "Male and Female" and 
"Virtuous Vamp." 

Glenn Condon 
Four days after the receipt by Mr. 
Kane of the foregoing enthusiastic tele- 
gram from Exhibitor Condon there came 
a second one, which was even more grat- 
ifying than the first. The message fol- 
lows: 

"Your Kansas City Managetr, Mr. MacMeekin, 
and his representative, Mr. Fox, last night 
screened "Soldiers of Fortune" in this theatre 
for benefit of large crowd of exhibitors from this 
territory. After seeing this wonderful production 
immediately signed a contract on Mr. MacMek- 
in's own terms. This will be the first picture ever 
to play the Majestic Theatre one week at advance 
prices. We have also contracted for the entire 
season's Realart program after having played the 
first release, "Erstwhile Susan," at an advance 
in rental on the subsequent eleven pictures of* 
fifty dollars each over what we paid for first 
three releases contracted for. Total amount of 
contract signed with Mr. MacMeekin today more 
than five thousand dollars, the largest contract 
we ever gave to any one concern in history of 
this theatre. 

Constance Binney's picture has drawn 
tributes from many other exhibitors who 
have shown it during the past week. The 
consensus of exhibitor opinion seems to 
be that "Erstwhile Susan" is a particu- 
larly fitting vehicle for the initial Real- 



art presentation of this young actress, 
and that, given more of such appealing 
stories to interpret, the star's continued 
popularity is assured. 

Says Warning Is Justified 
President Kane feels that the response 
to Miss Binney's first picture already has 
justified his admonition to exhibitors: 
"Warn your audiences to leave their 
hearts at home for safekeeping when 
they go to see Constance Binney." Mr. 
Kane thinks that not even the exhibitors 
(Continued on page 76) 

Weather Interrupts 
Latest Morey Film 
In the Adirondacks 

Wind, rain, snow and a few other 
drawbacks having arrived at the Adiron- 
dack mountains in Northern New York 
before Harry T. Morey could get fairly 
started on his next feature, "The Might- 
ier Strength," the Vitagraph star is get- 
ting ready to transfer his activities to 
North and South Carolina. A couple 
of Vitagraph's location men are now in 
the South seeking a new location for 
the picture where the elements, unless 
it be an occasional shower, will not in- 
terfere. If either is successful the pic- 
ture will be made before the Christmas 
holidays. If they are not "The Mightier 
Strength" will have to wait over until 
next summer. Excellent locations had 
been found in the Adirondacks in the 
vicinity of Lake Placid and Lake Tup- 
per. 

Mr. Morey now has two Vitagraph 
features awaiting publication. They are 
"The Darkest Hour," which had its 
scenes laid in the White Mountains of 
New Hampshire, and "The Birth of a 
Soul," which was made in the moun- 
tains of North Carolina. In both Mr. 
Morey appears as a rugged moun- 
taineer. Jean Paige, who is now play- 
ing opposite Earle Williams in "The 
Fortune Hunter," was Mr. Morey's 
leading lady in each picture. 

George Randolph Chester, production 
editor of Vitagraph, and Mrs. Chester 
edited "The Birth of a Soul." 



New Edition of "Spoilers" 
Purchased for Manhattan 

The Sol Lesser Exchange reports the 
purchase of the new edition of Col. Se- 
lig's "The Spoilers" for distribution in 
Greater New York. 

"The Spoilers" is lauded by many as 
the best vehicle in which William Far- 
num has ever appeared. It is probably 
the best exponent of thrilling fights, and 
the forerunner of subsequent pictures of 
this nature. 

A complete supply of new posters, 
photographs, cuts and other accessories 
will be available, and the picture is ex- 
pected to be ready for release within the 
next month. Mr. Lesser also controls 
this picture for California, Nevada and 
Arizona, where it is enjoying a tremen- 
dous success. 



Gloria Swanson, De Mille 
Star, to Wed H. K. Somborn 

Herbert K. Somborn, president of 
Equity Pictures Corporation, is to marry 
Gloria Swanson, the dainty De Mille 
star, who is featured in "Male and Fe- 
male." Mr. Somborn sponsored "Eyes 
of Youth" and other big productions. 




66 



EXHIBITORS HERALD 



Taylor Holmes Prepared to Make 

Comedies for Metro Distribution 

Star Secures Rights to "Nothing But the Truth," 
"The Very Idea" and "Nothing But Lies" 
As First of New Productions 



Metro Pictures Corporation will pub- 
lish through its system of exchanges in 
this country and its affiliations in Great 
Britain the new Taylor Holmes pro- 
ductions, the first three of which are 
to be "Nothing But the Truth," "The 
Very Idea" and "Nothing But Lies." 

Mr. Holmes has now practically com- 
pleted his plans for the production of 
the three features named, and with the 
arrangement to publish them through 
Metro is in a position to begin work 
immediately. Both parties were highly 




TAYLOR HOLMES 
Whose future comedy features are to be 
distributed by Metro Pictures Corpora- 
tion. 

gratified when the contract had been 
closed. 

Secures Right to Plays 

J. Davis Pendleton originally ac- 
quired the motion picture rights to the 
three plays "Nothing But the Truth," 
"The Very Idea" and "Nothing But 
Lies" some time ago, and announced 
that he was ready to dispose of them. 
Taylor Holmes seized them as quickly 
as possible, believing they offered the 
precise light comedy for material which 
he had been looking. 

The first of the three comedy-farce 
successes to be picturized will be 
"Nothing But the Truth." Mr. Holmes 
is selecting his cast for this picture and 
declares he will surround himself with 
the best company he can obtain in New 
York, where the studio arrangements 
will be made. As soon as this play is 
completed work on the next will com- 
mence immediately, the selection of 
which has not as yet been made. 

"Nothing But the Truth" served as 
a stage vehicle for William Collier for 
several seasons. This farce revolves 
about the efforts of Robert Bennett to 
win a bet by telling nothing but the 
truth for twenty-four hours. It was 



highly successful in its book form by 
Frederic Isham. James Montgomery 
made the stage version of the story. 
Le Baron Play Included 

The other two plays acquired by Mr. 
Holmes are modeled along similar lines. 
"The Very Idea" was written by Wil- 
liam Le Baron who has a long list of 
popular farce successes and musical 
comedies to his credit. "Nothing But 
Lies" is from the pen of Aaron Hoff- 
man and also served as a vehicle for 
William Collier following his success in 
"Xothing But the Truth." 

Taylor Holmes' advent as a producer 
of motion pictures has aroused con- 
siderable interest. It is understood that 
he has already made arrangements for 
a studio near New York City and that 
he is now organizing his executive, sales 
and advertising forces. The personnel 
of the staff of the business organiza- 
tion will be made public shortly, ac- 
cording to Mr. Holmes. 



Suitable Yacht Found 

For "The Inferior Sex" 

The Chaplin-Mayer Company has suc- 
ceeded in locating a yacht suitable for 
the marine scenes of "The Inferior Sex," 
Mildred Harris Chaplin's first starring 
vehicle under her new contract with 
Louis B. Mayer. 

Permission to use the yacht "Com- 
panero" has been obtained from Wrigley 
and Banning, owners of Santa Catalina 
Island. Efforts to obtain suitable yachts 
in San Francisco were futile and the 
company returned recently from the 
northern location after inspecting a fleet 
of boats entirely too small. 

The "Companero" is a steam and sail- 
ing yacht eighty-eight feet long and 
with eighteen feet beam. It is said to 
be the trimmest vessel of its kind now 
in the Pacific. It is now docked at the 
Wilmington shipyards, San Pedro, but 
will put to sea with the Chaplin-Mayer 
company the latter part of this week. 



Select Magazine Story 

For Corinne Griffith 

Albert B. Smith, president of Vita- 
graph, and George Randolph Chester, its 
production editor, have selected "Dead 
Line at Eleven," adapted by Lucien 
Hubbard from the magazine story by 
Ruth Byers, as the next feature for 
Corinne Griffith. Miss Griffith com- 
pleted her latest picture, "Human Col- 
lateral," less than a week ago and will 
take a few days' rest before commenc- 
ing on her new feature. It will be di- 
rected by George Fawcett. Another 
of Miss Griffith's pictures, "The Tower 
of Jewels," will be published early next 
month. 

67 



Metro Will Resume 

Production in East 

Richard A. Rowland Announces 
Expansion on Return 
From West Coast 

A policy of vast expansion for Metro 
Pictures Corporation embracing a re- 
sumption of production in the East on 
the same large scale as now conducted 
in the West and the extension of ac- 
tivities to the developing foreign field, 
was announced by Richard A. Rowland, 
president of Metro and Screen Classics, 
Inc., upon his recent return to New York 
following a month's tour of inspection 
of the new Metro studios in Holly- 
wood, Cal. 

Will Start in Spring 

Production in the East will be resumed 
early in the coming Spring. Metro re- 




RICHARD A. ROWLAND 
President of Metro Pictures Corporation, 
who has announced his company will 
resume production in the East in the 
early spring. 

cently renewed its lease on its West 
Sixty-first street studios, overlooking 
Columbus Circle, temporarily vacated by 
the company when with other motion 
picture producers it was compelled to 
curtail its activities to aid in the gov- 
ernment's policy of restriction and 
economy to win the war. All efforts 
were concentrated at that time at the 
Hollywood studios, which were de- 
veloped and improved with every ta- 
cility known to the motion picture in- 
dustry. 

Six Pictures Under Way 

Metro will now embark upon a pro- 
gram which will mean no vital change 
in policy except in the extension, ac- 
cording to Mr. Rowland, of facilities 
to improve the quality of "fewer and 
better" pictures. As the exigencies of 
the war situation began to disappear 
Metro increased its activities at Holly- 
wood. It announced a policy of "fewer 
and better" pictures. At present there 
are six special productions under way at 
one time at the studios. 



EXHIBITORS HERALD 
THREE SCENES FROM AMERICAN'S LATEST FEATURE 




American Film Company Offers 

Third of "Flying A Specials" 

Charlotte Walker Featured in "Eve in Exile," 
Cosmo Hamilton Story — Announcement 
Emphasizes Importance of Cast 



"Eve in Exile," the play by Cosmo 
Hamilton, is announced as the third of 
the series of "Flying A Specials" to be 
produced by the American Film Co., 
"Six Feet Four," in which William Rus- 
sell starred, and "The Hellion," featur- 
ing Margarita Fisher, being the first two 
units. 

In making this announcement the pro- 
ducing organization lays especial stress 
upon the players who make up the cast. 
Charlotte Walker Featured 

Charlotte Walker, well known to both 
stage and screen, at present on tour with 
the "Tea For Three" company, is said 
to be the ideal actress for the role of 
"Eve Ricardo," about which character 
the story of the play centers. Her in- 
terpretation of the part is expected to 
advance her popularity as a star in both 
mediums. 

Wheeler Oakman, whose screen work 
under many banners has given him a 
wide acquaintanceship, appears opposite 
the star. His is the role of "Paul Ar- 
mitage," described by the author as "a 
poet and a dreamer, friend of children, 
animals, and the flotsam and jetsam 
among human beings." 

Thomas Santschi, as "John Sheen," is 
said to have a role which permits him 
to exhibit to the best advantage the 
powers of villainly which are his. He is 
cast as "a morose, rather brutal man of 
middle age who rides 'hell for leather,' 
rules his house with a rod of iron, has 
not faith in men or women, yet has the 
faculty of being, at times, charming and 
intelligent." 

Melbourne MacDowell in Cast 

Melbourne MacDowell's role is that of 
a man who has been at the top and the 
bottom of the social ladder, always re- 
taining possession of his finer instincts 



and remaining honest. He enacts the 
role of the male lead's elder brother. 

Lois Zellner adapted the play for the 
screen. Burton George directed. Dal 
Clawson was in charge of the camera. 



Heerman to Supervise 

All Neilan Pictures 

Victor Heerman, recently engaged by 
Marshall Neilan, will be placed in full 
charge of the direction of various stories 
to be presented on the screen under the 
Neilan trade-mark, arrangements for 
which have already been completed. 

In a previous announcement the im- 
pression was given that Mr. Heerman 
was an assistant to Mr. Neilan in the 
direction of productions, when as a mat- 
ter of fact Heerman was engaged as a 
director. 

Victor Heerman has had years of ex- 
perience as a director for Mack Sennett, 
Keystone and the Fox Film Company 
and his work for these organizations 
stamps him as one of the leaders of his 
profession. His engagement with Mar- 
shall Neilan follows a period of war 
service in the United States Navy, where 
he held the rating of Chief Yeoman. 

Carleton Will Support 

Castle In "Miss Antique" 

William P. Carleton, leading man un- 
der contract with the Famous Players- 
Lasky Corporation, has been selected to 
play the leading role opposite Irene 
Castle in "Miss Antique," which is being 
filmed at the Fort Lee studio of this com- 
pany from the two-part novelette by 
Nalbro Bartley, which ran in Snappy 
Stories. This is the first time that Mr. 
Carleton will be seen in "the support of 
Miss Castle. 



Vitagraph Will Sue 
Park Theatre, Boston, 
For Contract Breach 

John M. Quinn, general manager of 
Vitagraph, Inc., has instructed the at- 
torneys for that company to bring suit 
for breach of contract against the man- 
agers of the Park Theatre, Boston. 

"The idea seems to obtain with the 
managers of certain picture houses that 
contracts may be broken with impun- 
ity, and the proposed action," declared 
a Vitagraph official, "will serve to dem- 
onstrate that the men who invest their 
time and money in making motion pic- 
tures have the same rights as the pro- 
ducers of the spoken drama, who al- 
ways see to it th: t their contracts are 
lived up to." 

The Park Theatre is one of the larg- 
est in New England. 

Robertson-Cole Moves 

Into Enlarged^Offices 

The entire fourth floor of the Mecca 
Building, 47th St. and Broadway, New 
York, with the exception of a few small 
offices, has been taken over by the Rob- 
ertson-Cole Distributing Corp. and is 
now the home office of that concern. 

The recent expansion in Robertson- 
Cole activities, notably the opening of 
twenty-six exchanges throughout the 
United States, made necessary the acqui- 
sition of more office room. Even the 
projection room had to be utilized for 
other than the accustomed purposes and 
stenographers, artists and shipping 
clerks worked here side by side. Con- 
siderably more "elbow room" is per- 
mitted by the new arrangement. 

Foreign Deal Closed 

J. A. Lipman, Sidney, Australia, has 
contracted with the American Film Com- 
pany for the Australasia distribution of 
the propaganda picture, "Damaged 
Goods." F. Alland and Brothers, Boston, 
have secured state rights for the same 
film in Maine, Vermont, Massachusetts, 
Rhode Island and Connecticut. 



68 




EXHIBITORS HERALD 

Paramount's British Company|Buys 

Rights to the Latest Drury Play 

"The Great Day" Will Be Produced In England With 
Assistance of Arthur Collins Who Produced 
Drama On Stage 



Famous Players-Lasky British Pro- 
ducers, Ltd., has purchased the screen 
rights to "The Great Day," the drama 
now playing at the Drury Lane Theatre, 
and acknowledged to be the biggest suc- 
cess of the present season in London. 

The purchase was made from Arthur 
Collins, who, including "The Great Day," 
has produced all of the last twenty-three 
dramas presented at the Drury Lane. 
The production will remain at that 
theatre until next Easter, when it will 
begin its tour of the provinces. The 
work of filming will start at the London 
studio shortly afterwards, or about the 
first of May. 

Arthur Collins to Assist 

By the terms of the purchase from Mr. 
Collins, Famous Players-Lasky British 
Producers, Ltd., obtains the right to use 
as much of the original scenery, prop- 
erties and costumes of the stage pro- 
duction as may be adaptable for the pic- 
turization. Mr. Collins, whose genius 
for realism and spectacular effect is 
supreme, has also offered to assist the 
company in every possible way in the 
adaptation and in the supervision of the 
screen version. 

Produced on a scale possible only at 
the famous old Druary Lane, with its 
huge stage and extraordinary facilities 
for realistic effect, these real-life dramas 
invariably have attained such wide pop- 
ularity that their titles have become 
household words. Witness, for example, 
"The Whip," "Sporting Life," "The 
White Heather" and "Sealed Orders," to 
mention only a few. Much of their pop- 
ularity is undoubtedly due to the fact 
that these plays invariably deal with 
broad human topics of wide appeal, 



It's Moving Day 




Gladys Brockvcell and William Scott in 
"Thieves," the new William Fox feature, 
having: a real cozy little chat in a trunk. 



never attempting to become psychologi- 
cal, never going over the heads of the 
majority of people. 

"The Great Day" Strong Story 

"The Great Day" is declared to be a 
perfect example of this type of play. 
It is said to present a straightforward, 
human story, covering every grade of 
society from the laborer to the lord and 
filled with thrilling situations and dra- 
matic incidents such as the general pub- 
lic loves. It was written by Louis N. 
Parker and George R. Sims, the former 
the author or adaptor of scores of suc- 
cessful plays including "Magda," "Cyrano 
de Bergerac," "L'Aiglon," "The Sorcer- 
ess," "The Duel," "Pomander Walk," 
"Chantacler," "Sire," "Disraeli" and 
"Joseph and His Brethren," and the lat- 
ter the author or co-author of many of 
the most pronounced successes of the 
English stage, not the least of which 
was "The Romany Rye," which Maurice 
Tourneur recently filmed under the title, 
"The Life Line." 

On account of the story, itself, the 
great facilities which Famous Players- 
Lasky British Producers, Ltd., will have 
by the time a start is made on the film 
version and the valuable assistance which 
Mr. Collins will be able to give, it is 
anticipated with confidence by the com- 
pany that the picture will surpass any 
Drury Lane drama hitherto produced for 
the screen. 



"Big 4" Sales Managers 

At Eastern Conference 

A conference of the executives and 
the sales managers of the eastern 
branch offices of the United Artists 
Corporation was held at the "Big Four" 
home office in New York last week. 
Hiram Abrams called in his sales man- 
agers so that he could explain to them 
in person some of the important fea- 
tures that will mark the future plans 
of the corporation. 

A conference of the remaining sales 
managers will be held in Denver with 
Mr. Abrams and Ralph Proctor within 
a few weeks. The sales managers who 
attended the conference this week were 
William Jenner of Boston, Mass., A. C. 
Berman of Toronto, Canada, Cresson 

E. Smith of Chicago, 111., Robert J. 
Churchill of Detroit, Mich., C. S. Trow- 
bridge of Philadelphia, Pa., Carlos 
Moore of Pittsburgh, Pa., and George 

F. Lenehan of Washington, D. C. 



Will Direct Thomas 

Myron Selznick, president of Selznick 
Pictures Corp., has announced that 
Allan Crossland, who directed Elaine 
Hammerstein in "The Country Cousin" 
and "Greater Than Fame," will direct 
Olive Thomas in her next picture fol- 
lowing the completion of "Out of the 
Night," upon which she is now engaged. 



VIOLA DANA 
As she appears in "The Willow Tree," a 
picturization of the Cohan and Harris 
stage success, a forthcoming- Screen 
Classic, Inc., production. 

"When a Man Loves" 
Last Earle Williams 
Feature of the Year 

Earle Williams' final picture of the 
year, and the last he completed at Vita- 
graph's west coast studio, will be "When 
a Man Loves." Since finishing the pic- 
ture Mr. Williams has come east to 
Vitagraph's Brooklyn studio where he 
is now busy on "The Fortune Hunter," 
a screen version of Winchell Smith's 
famous play. The latter will be ready 
for publication early in the new year. 

While Mr. Williams' next feature has 
several of its scenes laid in Tokio, with 
Japanese settings, it is by no means a 
play of the Far East. The greater part 
of the action takes place in London and 
on an English estate. Mr. Williams ap- 
pears as a young and titled English- 
man, somewhat a departure from the 
type of role with which he has been 
associated. Margaret Loomis appears 
as Youri San, whom Williams, as the 
hero, marries in Tokio in the belief that 
she is half Japanese. The play was 
directed by Chester Bennett. 



Saenger Company Denies 
Rumor of Propoded Sale 

Rumors that the Saenger Amusement 
Company of New Orleans is negotiating 
with any individual or concern for the 
sale of its theatre or exchange interests 
in the Southeast are emphatically denied 
by W. H. Gueringer, assistant manager 
in charge of the concern's New York 
headquarters. 

"There is not a semblance of truth in 
the reports that have been circulated," 
declared Mr. Gueringer. "The Saenger 
Amusement Company has not been ap- 
proached, nor is there any thought or 
intention of it disposing of any of its 
properties." 



69 



EXHIBITORS HERALD 



AN ILLUSTRATION OF PATHE'S ENTERPRISE 




One of the most unusual uses to which the motion camera has been put — the Kovagraph 
camera In- in a prepared to photograph the beating of a dog's heart, at the College 
of Physicians and Surgeons, New York. 

Hodkinson's December Offerings 

Include Kerrigan and Leah Baird 

"The Lord Loves the Irish" and "The Capitol" Are 
Scheduled for Publication — Declared to Be 
Among Stars' Best Pictures 



What are declared by their producers 
as the best J. Warren Kerrigan screen 
play of the year and the best Leah 
Baird play from the successes of 
Augustus Thomas are December pub- 
lications announced by the W. W. Hod- 
kinson Corporation for distribution by 
the Hodkinson sales organization 
through Pathe Exchange, Inc. 

"The Lord Loves the Irish" is the 
title that links the star of the Irish 
name with an Irish-American story by 
an obviously Irish author, Monte M. 
Katterjohn. It is said to be the clean- 
est cut, liveliest story done in the past 
two years by the author of "The Flame 
of the Yukon," "Carmen of the Klon- 
dike," his newest drama of the snows, 
"Alaska," and many other plays. 
Is Brunton Production 

"The Lord Loves the Irish" is a Rob- 
ert Brunton production. It is directed 
by Ernest C. Warde, who supervised 
the production of the recent J. Warren 
Kerrigan pictures. 

The cast comprises Fritzie Brunette, 
James O. Barrows, Wedgwood Nowell, 
William Fllingford, Aggie Herring and 
Joseph J. Dowling, whose work con- 
tributed much to the success of Mr. 
Kerrigan's recent Hodkinson pictures, 
"A White Man's Chance" and "The 
Joyous Liar." 

"The Lord Loves the Irish" is avail- 
able for pre-release engagements in 



every part of the United States for De- 
cember 14th and thereafter. 

"The Capitol" Scheduled 

Leah Baird's third Augustus Thomas 
screen-play, previously announced as to 
title and cast, "The Capitol," is a tense 
emotional society drama of social and 
political Washington — a story of a 
woman's fight for her husband and her 
honor. "The Capitol" is available for 
pre-release presentation in theatres for 
December 7th and thereafter. 

N. A. M. P. I. Opens 
Fall Drive Against 
Censorship of Films 

Gabriel L. Hess, chairman of the cen- 
sorship committee of the National As- 
sociation of the Motion Picture Industry, 
has begun the fall campaign against 
legalized censorship of films by taking 
steps to organize state committees to 
combat the censorship idea in every 
state in the Union. 

The various F. I. L. M. clubs and 
branch managers' associations through- 
out the country have been requested to 
assist in the organization of the pro- 
posed state committees. The plan is 
in line with the recent meeting here of 
the officials of F. L L. M. clubs and 
managers' associations when it was 



brought out how a well organized na- 
tional body can give prompt and valu- 
able assistance to the heads of the im- 
portant standing committees of the Na- 
tional Association, when occasion arises. 

Mr. Hess is beginning early this year 
on the censorship campaign. It is gen- 
erally conceded that the coming winter 
will see an effort to put through bills 
for prepublicity censorship of motion 
pictures. It is believed, however, that 
bringing the issue clearly before the peo- 
ple will prevent the enactment of any 
such censorship measures. 

Lee A. Ochs Speeds 

Plans for Company 

Second National Exhibitors 
Circuit Franchises to Be 
Awarded at Once 

Plans are going ahead rapidly for the 
active operation of the Second National 
Exhibitors Circuit, the newly formed ex- 
hibitor-owned organization of which Lee 
A. Ochs is president. 

Mr. Ochs and Nathan Burkan, the at- 
torney, have been engaged in outlining 
the many details that such a large or- 
ganization entails and have been giving 
special consideration to the matter of 
franchises. As Mr. Ochs laid his plans 
well in advance, went over the ground 
carefully and inspected the various ter- 
ritories, it is now a case of selecting 
those applications that seem most de- 
sirable. 

Will Demand Co-Operation 

In giving this matter consideration it is 
the stated desire of the president of Sec- 
ond National and his associates that 
only those exhibitors be chosen who will 
co-operate in the way that spells suc- 
cess for such an organization, who have 
theatres of the highest class and in cities 
all over the country. 

In speaking of franchises Mr. Ochs 
says: "It is very gratifying to me to 
have had applications for franchises 
come in in such numbers. Hardly had 
my plans been announced but telegrams 
began to arrive. From all over the 
United States and Canada theatre own- 
ers have wired me asking for the privi- 
lege of joining Second National. How- 
ever, this did not surprise me in the 
least, for I am throughly familiar with 
the situation throughout the country and 
knew that once I was ready to begin 
operations that the exhibitors would not 
be slow in teaming up with me." 
Prepare for Production 

Although detailed announcement of 
the plans of Second National are not 
ready at this time to be given out, it is 
stated that arrangements are fast being 
completed not only for the granting of 
franchises but for the production of 
pictures. 



New State Right Feature ■ 

"The Vigilantes," a seven-reel pro- 
duction now being offered to the inde- 
pendent exchanges by the Arrow Film 
Corporation, is a story of the Golden 
West in the days of '49. "The Vigil- 
antes" is an elaborate production and 
in some of the scenes there are as many 
as 2,000 people. 



70 




EXHIBITORS HERALD 

Robertson-Cole Producing Units 

Are Completing Five Features 

"The Golden Hope," First of Edith Storey's New 
Production, Will Be Ready for the Screen 
Within Few Weeks 




MYXA Cl'N'ARD 
A\ lin has signed a three-year eontraet to 
star in Western two-reelers and feat- 
ures for the Frohman amusement cor- 
poration. 



Myna Cunard to Star 
In Western Pictures 

Signs Three Year Contract With 
Frohman and Will Start 
Work at Once 

The Frohman Amusement Corpora- 
tion has contracted with Myna Cunard 
for a period of three years to star in 
two-reel Western productions and fea- 
tures. Miss Cunard now achieves her 
ambition to star, thereby duplicating the 
achievement of her sister, Grace Cunard, 
with whom she first entered the the- 
atrical and photodramatic fields. 
Started With Circus 

Miss Cunard, at the age of nine, en- 
listed as a trapeze worker and eques- 
trienne in a traveling circus, graduating 
to the Sells Flotto outfit, and then was 
one of the featured performers with 
Barnum and Bailey Circus. 

Her experience with this, the hardest 
school in the entertainment field, quali- 
fies her for the arduous work that must 
necessarily be involved in the characters 
she will be required to portray in West- 
ern dramas, where all the stunts of a 
male Western character will be dupli- 
cated by her. From the circus Miss 
Cunard entered the legitimate theatrical 
field, appearing in stock as an ingenue 
and later as an emotional heavy. She 
joined the forces of the Universal Film 
Manufacturing Company. After serving 
with that company for upwards of six 
years Miss Cunard was the featured 
player in several special productions. 
Twenty-Eight Each Year 

There will be twenty-six two-reel pro- 
ductions and two special features pub- 
lished during the year 1920, starring 
Miss Cunard. It is expected that the 
first attraction will be distributed De- 
cember 20, probably for the state right 
market. 



Five features intended for publication 
during the holiday season by Robert- 
son-Cole are rapidly nearing completion 
at the studios. Included in the number 
is Miss Edith Storey's initial produc- 
tion. 

Completes "The Tong Man" 

At the Haworth studios Sessue Haya- 
kawa has just completed "The Tong 
Man," an old-fashioned melodrama. 
Hayakawa plays the part of a hatchet- 
man in one of the tongs of the old 
Chinatown of San Francisco. It is a 
story of the intrigues of the old 
Chinese quarter. Toyo Fujita, Helen 
Eddy, Jack Abbe and Marc Robbins 
are in the cast. 

Without losing any time Hayakawa at 
once started work on the production 
to follow "The Tong Man." It is a 
romance of the days of the Arabian 
Nights called "The Beggar Prince," in 
which Hayakawa plays a dual role — 
.appearing as the wicked prince and as 
a poor fisherman. According to the 
actor this is the most expensive picture 
in which he has ever appeared. Some 
big scenes will be staged and Haya- 
kawa feels that he is fortunate in ac- 
quiring the old Griffith studios for the 
making of the production. 

In the cast of this production are 
Beatrice La Plante, Thelma Percy, Rob- 
erto Bolder, Joseph Swickert, Bert Had- 
ley and Buddy Post. They are all 
working hard and co-operating with 
Hayakawa in making this one of his 
finest productions. 

Edith Storey at Work 

Edith Storey is nearing the comple- 
tion of her first picture called "The 
Golden Hope." It is from the book of 
the same name written by Grace Sart- 
well Mason and John W. Hilliary. 
Joseph De Grasse, who up to a few 
months ago directed Dorothy Dalton, is 
directing Miss Storey. It is said to be 
a good story with big dramatic moments 
and the part given Miss Storey fits her 
dramatic talents perfectly. The pic- 
ture is being produced by Haworth. 

The cast includes Marin Sais, Carl 
Gerard, Howard Gaye, William Elmer, 
Omar Whitehead, Frank Shawa and A. 
J. Fleming. The story is built around 
the high-spirited wife of a rather worth- 
less tramp goldseeker who finds hap- 
piness only after the bitterness of life 
has been met with and overcome. 

Bessie Barriscale is in the midst of a 
new production. This picture marks a 
milestone in the history of B. B. Fea- 
tures, as it is the first picture of the 
second series. For the story, they 
bought Jeanne Judson's book, "Beck- 
oning Roads." The cast includes Niles 
Welch, Gloria Hope, George Periolet, 
Thomas Holding, Joseph Dowling and 
Dorcas Mathews. 

To follow this the B. B. Features will 
film Kathleen Norris' widely known 
book, "The Luck of Geraldine Laird." 
This, too, is a best seller. Niles Welch 



has already been engaged to play op- 
posite Miss Barriscale in this picture. 
Two Brentwood Companies 

Brentwood has two companies at 
work, one directed by Claude H. 
Mitchell and the other by Henry Kol- 
ker. Mitchell has almost completed his 
picture. It has been given no official 
title as yet. Mitchell's cast is headed by 
ZaSu Pitts and includes Henry Wood- 
ward, Edwin Stevens, W. H. Bainbridge. 
Fannie Midgeley, Frank Hayes, Julanne 
Johnson, Hugh Mack. Anna Hernan- 
dez and Fred Mack. 

The Brentwood picture that Henry 
Kolker is making is being shot under 
the working title of "The House of 
Vandusen." The story swings about the 
life of the aristocratic Van Dusen fam- 
ily, descended from the Knickerbockers. 
The four principal roles are being 
played by Betty Blythe, Nathan Hamil- 
ton, Betty Brice and Jack Pratt. 



Selznick Completes 

"Greater Than Fame" 

"Greater Than Fame," Elaine Ham- 
merstein's second production for Selz- 
nick, has been completed under the di- 
rection of Allan Crossland. The final 
scenes were taken at the Manhattan 
-Opera House, New York, during the 
week of November 16. 

Following a brief vacation, the star 
will begin work upon her next produc- 
tion, "The Woman Game," which will be 
filmed under the direction of William 
P. S. Earle. 




Sylvia Breamer and Robert Gordon in J. 
Stuart Blackton's latest production for 
Pathe, "Dawn." 



71 



EXHIBITORS HERALD 



Clark- Cornelius Corporation Will 

Continue Active in Picture Field 



Clark-Cornelius Corporation, which 
was organized by the controlling inter- 
ests of Exhibitors Mutual Distributing 
Corporation to purchase the negatives 
of the twelve famous Chaplin Mutual 
comedies, announces that it will remain 
actively in the motion picture business 
despite the sale of Exhibitors Mutual 
exchanges. 

Plans are being perfected by William 
J. Clark, president of the corporation, 
for its future. An executive organiza- 
tion has been formed and a field force 
will be maintained. Mr. Clark will con- 
tinue at the head of the company, de- 
voting his entire time to its affairs. 
Name Special Field Force 

The Chaplin Classics will be distrib- 
uted through the Hallmark Pictures 
Corporation as previously announced, 
with a special field force supervising 
their sale. This force consists of S. T. 




S. J. ROLLO, 
Director of Sales and Exchanges of Ex- 
hibitors Mutual, who has been named 
secretary of the Clark-Cornelius Corpo- 
ration. 

Stephens, formerly general supervisor 
of Exhibitors Mutual Exchanges; M. J. 
Mintz of Chicago, E. H. Wells of New 
York and M. Harlam Starr of Detroit. 

H. C. Cornelius, who was actively 
identified with the affairs of Exhibitors 
Mutual, as vice-president, will continue 
with Clark-Cornelius Corporation. His 
brother, L. A. Cornelius, who was a 
director and a large stockholder in Ex- 
hibitors Mutual, is vice-president of the 
new company. 

The former executive organization of 
Exhibitors Mutual will have charge of 
the Clark-Cornelius Corporation. The 
personnel is as follows: 

President — William J. Clark. 

Vice-President — L. A. Cornelius. 

Secretary — S. J. Rollo. 

Treasurer — H. C. Cornelius. 

Assistant Treasurer — Colvin W. 
Brown. 

General Manager — Walter K. Plumb. 
Were With Exhibitors Mutual 

Mr. Rollo was connected with Exhibi- 
tors Mutual in the capacity of director 



of sales and exchanges and was largely 
responsible for its successful selling 
campaign. Mr. Brown was connected 
with Exhibitors Mutual in the capacity 
of director of publicity and Mr. Plumb 
joined the Exhibitors Mutual after a 
successful war-term service as execu- 
tive secretary of the National Tanners' 
Council. 

The productions released by Exhibi- 
tors Mutual in the past will be distrib- 
uted through the Hallmark exchanges 
under the supervision of the Clark-Cor- 
nelius Corporation. These pictures in- 
clude the series of Edna Goodrich and 
Gail Kane productions and a series of 
five specials featuring Mary Miles Min- 
ter, Margarita Fisher and William Rus- 
sell, together with the specials, "La 
Fayette We Come," "The Eleventh 
Commandment" and "The Girl of My 
Dreams." 



"GreatjGamble" Serial 

Keeping Up Fast Pace 

Still traveling along as fast as k was 
on release date last August, the Pathe- 
Western Photoplays serial, "The Great 
Gamble," co-starring Anne Luther and 
Charles Hutchison, is ably living up to 
its reputation. 

Twelve weeks after release date "The 
Great Gamble" had been more than "put 
across" by sixteen of Pathe's thirty-two 
branch offices. Four of these offices had 
exceeded their quota of sales and twelve 
had reached quota. The others are rap- 
idly nearing the mark. 



"The'Shimmy Gym" in 

Next Cuckoo Comedy 

The next publication in the series of 
Cuckoo Comedies which is being dis- 
tributed by the United Picture Theatres 
of America has been titled "The Shimmy 
Gym." 

The greater portion of the action oc- 
curs in a gymnasium whither several 
middle-aged men have gone for the ex- 
ercise which it is hoped will restore 
their failing health. A number of young 
ldaies are found in the gymnasium, the 
usual one-piece gym suits predominat- 
ing, and complications follow. An air- 
plane and a crematory also figure in the 
storv. 



Doris Keane to Appear 

In Griffith Production 

Doris Keane, who has returned from 
London after an engagement of two 
years' duration in "Romance," the stage 
play by Edward Sheldon, has joined the 
D. W. Griffith forces and will appear in 
the leading role of his production of 
that stage play. 

The star and her husband, Basil 
Sydney, will join D. W. Griffith in 
Miami, Florida, where it is believed the 
exteriors for the play will be photo- 
graphed. No announcement has been 
made as to the supporting cast or other 
details to date. 

72 




CLARA KIMBALL YOUNG 
Whose first Equity production "Eyes of 
Youth," is to be given an elaborate New 
York premier sit the Kivoli, beginning 
November 30. 

"Eyes of Youth" to 

Be Shown at Rivoli 

Equity Pictures Corporation has an- 
nounced the New York premier at the 
Rivoli Theatre, November 30, of Clara 
Kimball Young in Max Marcin's stage 
success, "Eyes of Youth," made under 
the executive direction of Harry Garson 
and personally directed by Albert Par- 
ker. 

Hugo Reisenfeld, who thinks "Eyes 
of Youth" the greatest picture he has 
ever looked at will personally supervise 
the decorations of the house. A pro- 
logue and an elaborate musical score 
have been rehearsed to elaborate the 
presentation. 

The engagement of Miss Young at 
the Rivoli is of special interest in that 
"Eyes of Youth" is the first production 
to be put in at either the Rialto or 
Rivoli Theatres since these houses were 
taken over by the Zukor interests. 



"Inferior Sex" Will 

Be Shown in January 

Louis B. Mayer, at present on the 
West coast, has announced that "The 
Inferior Sex," which will introduce 
Mildred Harris Chaplin as a First Na- 
tional star, will have its first showing in 
New York for the middle of January. 

The supporting cast includes Milton 
Sills, Mary Alden, Bertram Grassby, 
John Steppling and James O. Barrows. 
Joseph Henaberry directed. The story 
is from the stage play by Frank Stay- 
ton, in which Maxine Elliott appeared. 



Titles New Comedy 

Sydney Chaplin, producing star of Fa- 
mous Players-Lasky Corporation, an- 
nounced this week the title of his first 
comedy production under his new mil- 
lion-dollar contract. It is "One Hundred 
Million," from a story by the screen star 
himself. 



-EXHIBITORS HERALD 



piillliliiiiiiiiliiillliuiiniiiiniliniiiiiH 

I NEILAN ASSEMBLES HIS PLAYERS | 

Lewis Stone, Marjorie Daw, J ane Novak, Wesley 
Barry, J. Barney Sherry, Charles West, and Yama 
Mata Included in List of Well K nown Actors 

iiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiii^ 



Marshall Ncilan has assembled his 
organization for the presentation of the 
characters in his independent produc- 
tions, the first of which is now rapidly 
nearing completion. In obtaining his 
talent Mr. Xeilan has drawn from both 
the stage and the screen worlds. Each 
player is individually known to the pub- 
lic as an established artist. 

Lewis Stone's engagement by Mr. 
Xeilan, which was recently announced, 
follows a short return to the legitimate 
stage before which he appeared in many 
successful photoplays among which are 
included "Man's Desire," "The Man of 
Bronze" and "Inside the Lines." 
Will Star Marjorie Daw 

Marjorie Daw, who has also recently 
signed with Mr. Neilan, attracted par- 
ticular attention as leading lady for 
Douglas Fairbanks in six of his most 
successful pictures. Miss Daw by her 
work in such pictures as "The Jaguar's 
Claws," "He Comes Up Smiling," "The 
Knickerbocker Buckaroo" and others, 
has earned the right to be classed with 
the best leading ladies of the screen. 

A new member of the Neilan company 
is J. Barney Sherry, who by his years of 
experience on the legitimate stage and 
his seven years of service with Thomas 
H. Ince during which he was featured in 
many photoplays, has gained a reputa- 
tion as a character actor. Mr. Sherry 
has just signed with Mr. Neilan. 

Jane Novak Is Secured 

Jane Novak, one of the most popular 
leading ladies of the screen, and who has 
played opposite such stars as William 
S. Hart, Charles Ray, Sessue Hayakawa 
and others, is another new acquisition to 
the Neilan troupe. Before her engage- 
ment by Mr. Neilan, Miss Novak's best 
work was evidenced in such popular 
screen hits as "Wagon Tracks," "Selfish 
Yates," "The Eyes of the World," "The 
Claws of the Hun," "A Nine O'Clock 
Town," "String Beans," "The Tiger 
Man" and "Man's Desire." 



Mr. Neilan's most recent acquisition is 
in the person of Charles West, one of 
the pioneer actors of motion pictures, 
and who will be remembered as playing 
opposite Mary Pickford, Dorothy Ber- 
nard. Mabel Xormand, Blanche Sweet 
and others in the old Grimth-Biograph 
days. His most recent appearance on 
the screen were in "His Divorced Wife," 
with Monroe Salisbury, just released, 
and "The Phantom Melody." 

To Feature Wesley Barry 

Wesley Barry, the freckle-faced young- 
ster, "discovered" by Marshall Neilan 
several years ago, is another valuable 
asset to the Xeilan troupe. Wesley, bet- 
ter known around the studio as "Dinty," 
attracted considerable attention in 
"Daddy-Long-Legs," "The Unpardon- 
able Sin," and other successes. Young 
Barry will be featured in the near future 
in Booth Tarkington's famous "Penrod" 
stories, to be produced by Mr. Neilan. 

Yama Mata, the distinguished Japanese 
actor, has also just been signed by Mr. 
Xeilan. Mata has appeared in many 
motion picture triumphs and is consid- 
ered a second Hayakawa in West Coast 
producing circles. 

Mr. Xeilan, accompanied by his entire 
producing organization. will shortly 
journey to Canada to do the exteriors 
for his initial independent production. 
It is expected that this film will be fin- 
ished within the next three weeks at 
which time a new production will be 
started which is said to be an adaption 
of a famous Broadway comedy success. 



Prizma Enlarges Floor 

Space to Meet Demands 

Prizma Natural Color Pictures during 
the past sixty days, according to report 
from the Republic Distributing Corp., 
handling Prizma productions, have in- 
creased their business over two hundred 
per cent, .which has necessitated the ad- 



dition of floor space for the third time 
in eight months. 

From now on, it is announced, ad- 
vertising accessories will also be pro- 
vided to heighten the general interest in 
the color pictures published by this con- 
cern. It is added, as a matter of inter- 
est, that Prizma pictures have been 
shown at the Capitol theatre, New 
York's new playhouse, since its opening 
and is contracted for for fifty-two 
weeks. 



New Fairbanks Feature 

Booked for Long Runs 

"When the Clouds Roll By," Douglas 
Fairbanks' second contribution to the 
United Artists schedule, has been con- 
tracted for a fortnight's run at the Rialto 
and Rivoli theatre. New York during the 
weeks of December 25 and January 5. 

Dr. Hugo Reisenfeld, managing direc- 
tor of both theatres, is planning an ex- 
traordinary presentation and musical 
program for the engagement. It is the 
first time that a new Douglas Fair- 
banks picture will have been played at 
at the theatres during the holiday weeks 
and extreme measures will be taken to 
make the event a notable one. 



Selznick Signs Writer 

Ella Stevens Carson, a screen writer 
whose contributions include "The Law 
of Men," "Mother's Boy," "The Best 
Man," and "Love Letters," has been 
signed by Myron Selznick and is writing 
the screen version of "Keep Them 
Guessing" in which it is planned to star 
Olive Thomas. 



Kastner Not Interested 

W. W. Kofeldt, manager of the Lib- 
erty theatre at Wenatchee, Wash., has 
written Exhibitors Herald asking that it 
be stated that Walter Kastner has no 
interest in the playhouse. The theatre 
was erected at a cost of $150,000 by the 
Wenatchee Investment company. 



John Barrymore 111 

John Barrymore is suffering from a 
severe case of grippe, but despite his 
physician's orders to the contrary he has 
insisted upon doing his scenes for "Dr. 
Jekyll and Mr. Hyde." 



A NEW D. W. GRIFFITH PRODUCTION REACHES SCREEN 




EXHIBITORS HERALD 



Six First National Productions 

To Be Published Before January 26 



9 9 1 • * V T 



Before January 26 First National Ex- 
hibitors' Circuit will publish six attrac- 
tions of special importance, including 
the third Mary Pickford feature from her 
own studios and a D. W. Griffith special 
production. 

"Heart o' the Hills," starring Mary 
Pickford, was published on November 
17, affording exhibitors excellent oppor- 
tunity for booking it as a Thanksgiving 
week or Christmas week feature. 
Second MacDonald Feature 

Probably one of the strongest society 
dramas to be published this fall is "The 
Beauty Market," starring Katherine Mac- 
Donald, generally termed "the most 
beautiful woman in the world," and billed 
throughout the nation as "The American 
Beauty." This production shows the 
star at her best and affords her ample 
opportunity for the display of her his- 
trionic talent. Its advance bookings have 
already exceeded those of "The Thun- 
derbolt," her initial starring vehicle 
through First National. The release 
date of this feature is December 1. 

Unquestionably the most ambitious of 
the Anita Stewart productions to date is 
"In Old Kentucky," the famous Amer- 
ican racing classic, directed personally by 
Marshall Neilan. This production will 
be ready for release by December 15. 
Abounding with an unusual amount of 
local color obtained by establishing an 
entire production force in the heart of 
the Kentucky mountains, as a depiction 
of life in Kentucky, this attraction stands 
unsurpassed. 

New Chaplin December 22 

December 22 has been set as the re- 
lease date for Charlie Chaplin's fourth 
million-dollar production through First 
National. A drastic departure from the 
subtle comedy of "Sunnyside" and other 
releases is made in this attraction. 

On December 29, D. W. Griffith's 
initial special attraction for First Na- 
tional, entitled "The Greatest Question" 
will be released. This attraction, pre- 
senting in vivid form the most agitated 
and discussed thought of the day, pro- 




vides exhibitors with unprecedented ex- 
ploitation material in addition to the 
work of the master director. Lillian 
Gish, Robert Harron, George Fawcett 
and other well-known Griffith players 
are in the cast. 

In addition to the foregoing it is likely 
that one or two independent special fea- 
ture attractions will be released by First 
National. 



Only Two Characters 

In Vitagraph Picture 

Another of the O. Henry stories, 
"While the Auto Waits," has been com- 
pleted at Vitagraph's Brooklyn studio. 
The story is unique in that it has but 
twcr characters. The roles in the pic- 
ture version are played by Ethel Flem- 
ming, who recently played the leading 
feminine role in another O. Henry sub- 
ject, "The Church With the Overshot 
Wheel," and Regan Stewart. 




More Territory Sold 

For "Lightning Bryce" 

The Arrow Film Corporation reports 
the sale of their serial, "Lightning 
Bryce," featuring Ann Little and Jack 
Hoxie, for the territory of Ohio, Michi- 
gan and Kentucky, to the Standard Film 
Company of Cleveland. 

The serial is playing in a downtown 
house in Milwaukee that heretofore 
would not run serials. 



ALICE BRADY 

Kealart star, as she appeared on the Pro- 
gram Cover of a Singapore. India, Mo- 
tion Picture Theatre. The decorations 
around the picture are characters that 
the folks in Singapore understand to 
refer to Miss Brady's popularity as a 
Realart star. 



Selznick Adds Players 

Ida Darling, who has appeared in 
many films, and William N. Bailey, now 
appearing in Washington in a stage pro- 
duction, "Forbidden," have signed con- 
tracts to appear exclusively in Selznick 
productions. 



Alice Joyce Completes Work on Two 

Features and Starts New Production 



GEORGE Li. COX 
"Who is directing; "Plying; A" productions 
at Santa Barbara, Calif. 



With one special production nearing 
publication, another completed and be- 
ing assembled, and a third well in the 
making, Alice Joyce is ending up the 
present year. The warm and sometimes 
unfavorable weather and the vacation 
period played havoc with Miss Joyce's 
plans during the summer but now mat- 
ters have adjusted themselves and the 
publication of her features will come 
with their accustomed regularity. 
Given Pre-Release Showing 

"The Vengeance of Durand" will be 
the next Alice Joyce special production 
to be shown, coming the latter part of 
this month. This is the photoplay 
adapted from Rex Beach's story by Mr. 
and Mrs. George Randolph Chester. 
It had a pre-release showing at the 
B. F. Moss Broadway theatre where it 
was accepted as one of the best of the 
many features Miss Joyce has made 
under the direction of Vitagraph. Tom 
Terriss directed the picture. 

"Slaves of Pride" was completed about 
three weeks ago so far as the camera 
work is concerned. This is an adapta- 
tion by William B. Courtney of a novel 
and was directed by George Terwilliger. 
Miss Joyce has the support of a com- 
pany including Percy Marmont, who is 
again Miss Joyce's leading man; Louise 
Baudet, Templer Saxe, G. V. Seyffertitz 
and Charles A. Stevenson. It will be 
published early in the new year. 

74 



Film Drury Lane Play 

"The Sporting Duchess," the Drury 
Lane spectacle on which Miss Joyce 
is now at work, will be one of the most 
pretentious productions made by Vita- 
graph in several months. Miss Joyce 
and her supporting company have spent 
three weeks in the vicinity of Stamford. 
Conn., and Rye, N. Y., making some of 
the outdoor scenes. This week the com- 
pany will go to the Little Belmont race 
track, on Long Island, where there is 
a turf track, and where the race scenes 
will be made. Hundreds of extra peo- 
ple will be used in these scenes. From 
there the company will go to the vicin- 
ity of Upper Montclair, N. J., where 
additional outdoor scenes will be made. 
Meantime several interiors, one costing 
several thousands of dollars, are being 
constructed at the Brooklyn studio. 



Lincoln Begins Work on 

Second "U" Serial 

Word has been received from the 
West coast to the effect that Elmo Lin- 
coln, star in "Elmo the Mighty," Uni- 
versal serial, has begun production upon 
another chapter-play under the working 
title of "Fighting Through." This fol- 
lows close upon the completion of a 
feature-length production, "The Beach 
Comber," in which the athletic star has 
the leading role. 



EXHIBITORS HERALD 

WILLIAM DESMOND IN "THE BLUE BANDANNA" 




Three scenes from the current Robertson-Cole production in which Desmond takes the part of a New York millionaire who 

goes West in search of health and finds romance and plenty of thrills. 



Exhibitors Organize to Exclude 

Advertising From Their Screens 

New York, Pennsylvania and Ohio Theatre Owners 
Head Movement to Curtail ' 'Objectionable 
Advertising Films and Inserts" 



With an announced purpose of pro- 
tecting the screen of the theatre "against 
its common abuse by the display of ob- 
jectionable advertising films and adver- 
tising inserts," exhibitors of New York, 
Pennsylvania and Ohio are fostering a 
new national exhibitors' organization, 
with Fred J. Herrington as field organ- 
izer. 

Up to date, it is announced, state and 
city organizations in New York, Ohio, 
Pennsylvania, West Virginia, Michigan, 
Iowa, North and Soutn Dakota, Wis- 
consin, Missouri and Illinois have been 
enlisted. 

Committee Is Announced 

The details of the plan are being per- 
fected and an announcement will be 
made shortly by the committee com- 
posed of the following: 

Sydney S. Cohen, Sam I. Herman, 
Chas. O'Reilly, New York. 

Fred J. Herrington, Pennsylvania. 

Sam Bullock, W. J. Slimm, H. H. 
Lustig, Ohio. 

King Perry, Peter J. Jeup, Michigan. 

The committee h^s sent out a gen- 
eral announcement to exhibitors through- 
out the country asking them to refrain 
from signing any contract which will 
permit industrial films, advertising 
films, or advertising inserts being 
shown upon their screens. 

Eliminates Advertising Films 

The movement is declared to be in 
no sense a destructive one; it is in- 
tended to be constructive. The purpose 
is to eliminate many objectionable ad- 
vertising films and inserts that have been 
deliberately placed upon the screen of 
the exhibitor without his knowledge un- 
til they had been run and considered 
part of his show. \ 



Sydney S. Cohen of the New York 
State League has been appointed tem- 
porary chairman of the committee and 
Sam Bullock "of Cleveland, secretary. 
Herrington was in Chicago November 
24 on field work for the organization. 



To Public "The Suspect" 

Vitagraph will publish one more Anita 
Stewart feature before the end of the 
year, "The Suspect." It was written 
by H. W. J. Dam, and the scenario made 
by S. Rankin Drew, who was killed 
in France during the recent war, and 
who was a son of Sidney Drew, Vita- 
graph star, who died recently. 



Film Aids Charitable 

Campaign in Cleveland 

One of the factors included in the 
drive for funds which is an annual event 
in Cleveland, O., the Community Chest 
Drive, which was held during the week 
of November 18, was a two reel motion 
picture made for the occasion by the 
Argus Enterprises. 

Robert McLaughlin wrote the story of 
the film, which centers about the three 
allegorical characters, Faith, Hope and 
Charity; and "The Greatest of These'' 
was the name aptly chosen. It was ex- 
hibited at every motion picture theatre 
in Cleveland during the week of the 
campaign. 



Foreign Rights Sold 

The International Variety and Theat- 
rical Agency has purchased "A White 
Man's Chance" and "A Joyous Liar," 
Robert Brunton productions featuring J. 
Warren Kerrigan, and "The Blue Bon- 
net," starring Billie Rhodes, for China, 
Tndia, Burma, Ceylon, Straits Settlement, 
the Dutch East Indies and South Africa. 



Myron Selznick Creates Talk 

By Erecting Mysterious Sign 



Is Myron Selznick 
unknown star on 



XEW YORK 
about to spring 
Broadway? 

Speculation was aroused and much 
interest was evoked among the many 
sidewalk sightseers and Broadway pro- 
fessional folk who stood and watched a 
handsome and impressive electric sign 
which had sprung up overnight at the 
corner of Broadway and 46th Street. It 
read, "Gloria Dawn," in flickering blue 
and amber lights, and is coupled with a 
sign bearing the Selznick mark. 
Sign Three Stories High 

The sign is more than three stories in 
height, almost square, and looks as if 
it were built there to stay. Various sur- 
mises on the part of picture fans as to 

75 



the possible meaning of the sign agreed 
on one thing — they did not know what 
it was all about but it looked as if 
Myron Selznick had another surprise to 
,-pring on the public. 

Is Real Broadway Mystery 

When Myron Selznick announced a 
year in advance that he was going to 
star Zena Keefe, it was admittedly an 
unusual and daring experiment in star 
making. But to spring Gloria Dawn, 
a "Dark Horse" totally unannounced on 
the wisest and most critical show street 
in the world, is a stunt worth watching. 

However, Myron Selznick is not talk- 
ing, and the real story of Miss Gloria 
Dawn must wait until next week. It 
looks, though, as if a sixth star was 
about to be added to the distinguished 
group of Selznick luminaries. 



EXHIBITORS HERALD 



Indiana Exhibitor 
Books Henley Film 
For Ten Days Run 

Hobart Henley's "The Gay Old Dog," 
starring John Cumberland of stage fame, 
is establishing an enviable record, ac- 
cording to reports from Pathe. Exhib- 
itors, who never booked a picture for 
more than three or four days, are giving 
full week stays to "The Gay Old Dog," 
which provides multiple avenues of ex- 
ploitation. 

F. G. Heller, manager of the Starland 
Theatre, Anderson, Ind., paid tribute to 
the production when he booked it for a 
ten day run, after he had seen it pro- 
jected. Mr. Heller paid a figure that 
would be extraordinary for him under 
usual circumstances for his house seats 
only eight hundred persons. Anderson 
has a population of 23,000 persons, but 
Mr. Heller believes he will draw many 
thousands from nearby points; for, in his 
own \vords, he has "the greatest picture 
of the year, clean, wholesome, entertain- 
ing, and with a human punch and truth- 
fulness that not more than two pictures 
released this year possess." 

The picture has been booked over the 
entire David Picker circuit, while Wil- 
liam Fox has placed the picture in his 
Academy, Nemo, Japanese Gardens and 
Adelphi theatres. The United Booking 
Office staged it at Keith's Palace in Port 
Richmond. 

Among other high class first run 
theatres which have booked the produc- 
tion are the Majestic, Mobile, Valentine, 
Toledo, Euclid, Cleveland, Lynch The- 
atre in Birmingham; Signal Amusement 
Company, Chattanooga; Strong, Burling, 
Vt. ; the Loew Circuit, including the Bur- 
land, Bijou, 86th Street, Circle, New 
York, 7th Avenue, 116th Street, 42nd 
Street, and the Broadway; American, 
Pottsville, Lyric, Shenandoah; Rialto, 
New London, Castle, Bloomington, 111.; 
Eagle. Manchester; Victoria, Wilming- 
ton; Ohio, Indianapolis; New Erie, Kan- 
sas City; Rivoli, Columbia; Strand, New 
Brunswick; Strand, Evansville, Ind.; 
Lyric, Fitchburg; Gaiety, Kankakee; 
Dome, New Castle; Rex, Racine; Palace, 
Pittsburg; Old South, Boston; Broad- 
way, Chelsea; Waldorf, Waltham, and 
Waldorf, Lynn; Empress, Omaha; Cran- 
dall's York and 9th Street Theatres, 
Washington; Liberty, Springfield, Ohio; 
Flatbush, New York; New Strand and 
New Grand, New York City. 



Studios One Year Old 

The big Metro studios in Hollywood 
were one year old last week. On No- 
vember 6, 1918, ground was broken on 
the vacant block northwest of Cahuenga 
avenue and Romaine street by Clifford 
P. Butler, now general superintendent. 



Janis Film Ready 

"The Imp," Elsie Janis' second pro- 
duction for Selznick, has been com- 
pleted and is now being cut by Robert 
Ellis, who directed it. It is thought 
that Mr. Ellis will next direct Eugene 
O'Brien. 



Fawcett Joins Vitagraph 

George Fawcett, for many years one 
of the best known character actors on 
stage and screen, has joined Vitagraph's 
staff of directors and will direct Corinne 
Griffith in her next feature. 



Who's Who 

In Chicago Film Circles 



Intimate Studies of Men 
Who Have Made Their 
Marks in the Motion 
Picture Business in the 
Central West 




F. O. NIELSEN 



FO. NEILSEN, whose intimates ad- 
dress him as Frank, has "played the 
* game," as he puts it, "from every 
side of the table." He is a man well 
fitted by practical experience for his 
present position as President of F. O. 
Neilsen Feature Films, temporarily lo- 
cated at 1002 Century Building, Chicago, 
with offices at 1302 Consumers Building 
being made ready for occupancy. 

Mr. Neilsen made his entry into the 
industry by building the Kimball thea- 
tre on Fullerton Ave., Chicago, one of 
the first theatres to be built in the city 
solely for motion picture purposes. 
Three reels of pictures, an illustrated 
song and a spotlight singer made up the 
show. The admission charged was five 
cents. The theatre met with success 
from the opening night. That was in 
1910. 

A year later he sold the Kimball and 
built the Parkway, at. Clark and Diver- 
sey, modelling it after the Lyric theatre 
in Minneapolis, Minn., then operated by 
S. L. Rothapfel. Success was a little 
slow in coming to the Parkway, but a 
trip to Minneapolis and a conference 
with Rothapfel as to presentation poli- 
cies brought the desired result. 

In 1914 Mr. Neilsen deserted the box 
office and lobby to take over "The Spoil- 
ers," Selig's famous Klondyke story, for 
five states. The success of this picture 
needs no comment. 

Quitting the industry for a short 
period, he returned as Triangle sales- 
man in Minneapolis, later in Chicago. 
Then "Mickey" was given a private 
screening in New York. Mr. Neilsen 
was present. The Mickey Film Co., in 



which he was associated with Arthur 
Lowey and Ludwig Schindler, was 
formed to distribute the film in Illinois. 

Mr. Neilson's latest acquisition, and 
the picture with which F. O. Neilsen 
Feature Films begins its career, is 
"Some One Must Pay." an Ivan Abram- 
son production featuring Gail Kane, Ed- 
mund Breese, Jackie Saunders and Hugh 
Thompson. He controls the rights for 
Illinois, Indiana, Wisconsin, Minneapo- 
lis, North and South Dakota. He selected 
it with the same judgment that he se- 
lected "Mickey" and "The Spoilers." 
That it may be as successful is the hope 
of all who know him. 



REALART STAR SCORES 

(Continued from page 66) 
themselves have been immune to the 
charms of the new star. 

To prove it he publishes a few of the 
messages commending "E r s t w h i 1 e 
Susan." The following is a telegram 
from the Majestic Theatre, Columbus, 
Ohio, Max Stern, proprietor: 

Constance Binney in "Erstwhile Susan" just 
opened a week's engagement at the Majestic and 
was received with enthusiasm. Given the proper 
vehicles we predict a 'brilliant screen career for 
Constance Binney. Rcalart is to be congraluted 
upon having a star who has all the attributes 
necessary to screen success. 

Message From O. A. Potter 

O. A. Potter of the Columbia Amuse- 
ment Company, Erie, Pa., wired: 

Was much pleased with "Erstwhile Susan." 
Patrons also expressed their satisfaction when 
leaving theatre. Miss Binney's work very com- 
mendable. A splendid story with intelligent direc- 
tion. 

East and west were not far apart in 
the expression of appreciation for Miss 
Binney. This proves, in the opinion of 
Realart officials, that an appealing star 
and a good vehicle are nourishment for 
any box office, no matter in what cli- 
mate. From the American Theatre, 
Salt Lake City, Utah, a picture palace 
that seats 3100 persons, came the fol- 
lowing message: 

Constance Binney great. My people fell in love 
with her. If "Erstwhile Susan" sample of Real- 
art I am one hundred per cent for Realart pic- 
tures. 

Another telegraphic comment, from J. 
W. Trunk of the Dome Theatre, 
Youngstown, Ohio, is as follows: 

"Erstwhile Susan" more than went over. Every- 
body pleased. Many came twice. Miss Binney has 
brilliant future. 

N. E. Bernower of the Alhambra The- 
ater, Canton, Ohio, and J. G. Meyers 
of the Majestic Theatre, Williamsport. 
Pa., also wired President Kane to tell 
him of the success which met the show- 
ing of "Erstwhile Susan" at their thea- 
tres. 

N. E. Bernower's Statement 

"We just finished a four-day run of 
your production, 'Erstwhile Susan,' with 
Constance Binney," says Mr. _ Bernower. 
"It was a pleasing picture in every way 
and we heard lots of good comment on 
it. The results were very, very grati- 
fying and we feel confident of the suc- 
cess of Realart." 

Mr. J. G. Meyers of the Majestic The- 
atre, Williamsport, Pa., booked and 
played "Erstwhile Susan" on short no- 
tice and has advised Realart that his 
clientele "was greatly pleased with the 
first Realart shows. You can be as- 
sured," he adds, "that we will make a 
real name for Realart pictures, which 
certainly are real pictures." 



76 



EXHIBITORS HERALD 

iiiiiiiiiiiHiiiiiinHiiiiiiiHiiiiiiiHiiiiiii Edith Storey iiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiHiiiiiiiii 

(ROBERTSON-COLE) 



EXHIBITORS HERALD 



imHHiiimuuoiu "- 



[ OF PICTURES OF THE WEEK 

Jiiilliilliimiiiiiniiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiii minimi r t u ■ r 1 1 1 1 1 1 h u 1 1 1 1 1 m n n u m i : : ; n u 1 1 1 1 m h e < i i u a 1 1 1 1 1 1 1 n I ! 1 1 1 n i n r ! : i l : 1 1 r n 1 1 1 ] 1 1 n 1 ! m 1 1 1 1 1 1 1 1 1 l 1 1 1 1 1 1 1 1 4 11 1 1 1 1 J I i [ I M : 1 1 1 1 1 n i ] ■ t l J J < e 1 1 s i [ i l j i : g l 1 1 1 1 1 1 1 



REDUCED admissions, more than any other one 
cause, have been responsible for such failures as 
have occurred in the exhibiting business. To the 
generally healthy condition of the industry, rather 
than to any other circumstance, must be attributed 
the exceptionally low percentage of these failures. 

The reasoning which leads an exhibitor who is 
temporarily frightened by dwindling patronage to re- 
duce his scale of admissions is simple and. so 
far as surface appearances go, logieal. It springs 
from economy, hinges upon conservation, operates by 
way of reduction of output and income. One reduc- 
tion aggravates the other, the result being a general 
decline in ledger accounts eventually approximat- 
ing zero. 

Exactly the opposite' course has exactly the op- 
posite effect. When patronage slumps, as it is bound 
to do at times, that is the cue to increase admission 
prices, advertising and expense. Build a better show. 
If that is not possible, build a longer one. Adver- 
tise it as never before. Charge a higher admission. 

People respect a purchase according to the price 
they pay for it. That is an apparently arbitrary but 
an invariable rule. It is founded upon human nature. 

Exhibitor successes that stand out from the mass 
are largely clue to its observance. 

"THE MYSTEBY OF THE YELLOW BOOM" 
(Bealart) should be used as the initial Bealart pro- 
duction by exhibitors who plan to make this schedule 
a permanent feature of their program. It is mystery 
drama of the best sort, logical, mystifying, well plotted 
and interesting from beginning to end. Emile Chau- 
tard directed and his name is featured. A well chosen 
cast carry out his instructions to excellent effect. 

"COUNTERFEIT" ( Paramount- Artcraft) is sub- 
stantial and entertaining drama of the Elsie Ferguson 
type, yet a distinct improvement over her past half 
dozen or more publications. It has more plot body, 
more action, yet contains the fine atmosphere and 
eye-filling settings and costumes that have character- 
ized all of her pictures. It should score an un- 
qualified success. 

"A FUGITIVE FEOM MATRIMONY" (Jesse D. 
I lainpton-Bobertson-Cole) provides something new in 
H. B. Warner vehicles. It is comedy-drama, with the 
first section of the hyphenation heavily stressed. That 
the star, with the able assistance of Seena Owen and 
a capable cast registers complete satisfaction in it 
is a tribute to his acting ability. 

"THE ISLE OF CONQUEST" (Selznick-Select) 
maintains the high standard of Norma Talmadge pro- 



ductions. The star appears to excellent advantage in 
a play admirably suited to her talents. Edward Jose 
directed, and his long career has brought the screen 
no better work. 

"DAWN" (Pathe) bears the mark of J. Stuart 
Blackton's handiwork. It is produced with the usual 
care and attention to detail which is his specialty. 
Sylvia Breamer and Robert Gordon, son of the well 
known Julia Swayne Gordon, are the featured play- 
ers. Both make capital of the material given them. 

"'LASCA" (Universal) provides food for thought. 
It is a picturization of a poem, and poems have been 
touched upon but lightly by picture makers to date. 
Edith Boberts and Frank Mayo have the chief roles. 
The story is doubtless familiar. It has been done in 
characteristic Universal style. 

"ANNE OF GBEEN GABLES" (Realart) will 
amuse and entertain any and all types of theatregoers. 
It is small town fiction of the best type, and has book 
history that argues well for its patronage. Mary 
Miles Minter, if she continues in the manner of her 
first Realart production, will make her publications 
popular and profitable. 

"IT PAYS TO ADVEBTISE" (Paramount- Art- 
craft) in addition to being a very fine Bryant Wash- 
burn comedy, holds unusual advertising and exploita- 
tion possibilities. It should be booked for a long 
run, exploited extensively and presented with suitable 
supporting features. It justifies such a procedure. 

"THE TOWER OF JEWELS" (Vitagraph) 
should fulfill expectations built up by "The Climb- 
ers" the recent Corinne Griffith-Vitagraph success. 
It is a crook story, but of the better class, admirably 
executed in all departments. 

"FIGHTING CBESSY" (Jesse D. Hampton- 
Pathe) brings Bret Harte's widely read book "Cressy" 
to the screen without loss of the entertainment quali- 
ties which made it popular. Blanche Sweet is the 
star and is well qualified for the work in hand. The 
play is well produced and should satisfy completely. 

"THE STEEL KING" (World) stars Montagu 
Love and June Elvidge in a play typical of the World 
studios. Both players perform with characteristic 
ease in roles well suited to their abilities. It is a 
story of love, men, money and revenge, and should 
please where plays of the jiature are the order of 
things. 



iiiM<iiitmmiiHiiii<tiiiiiii<i,r- 



78 



Mary Miles Minter in 

ANNE OF GREEN GABLES 

Six-part comedy-drama; Realart. 
Directed by William D. Taylor. 
Published in November. 

OPINION: There is no such thing as 
an '"average" small town picture. Un- 
like any other class of film story, the 
narrative which is laid in the small 
town or village must be very, very good 
or it will be judged very, very poor by 
those who seek in it entertainment. 
"Anne of Green Gables" wins a place in 
the former classification by a wide 
margin. 

That strong human appeal which is 
essential to the small town story, if it 
is to entertain and not to bore, is a 
dominant feature of Mary Miles Min- 
ter's first production for Realart. It 
would be hard to say whether the star 
or the story is chiefly responsible for 
this fact. But it is, happily, unnecessary 
to place the responsibility. The fact 
suffices. 

L. M. Montgomery's book, from 
which the play and the title have been 
taken, was exceptionally successful both 
as to comment and to circulation when 
placed upon the book stands. Reliable 
report is to the effect that it is still a 
good seller and that library copies in 
any and all sections of the United States 
burden their shelves for an amazingly 
short period at a time. 

It is certain, therefore, that the open- 
ing day of the picture's engagement at 
practically any theatre is bound to be a 
big one from the box-office view point. 
And what is more important, the second 
and following days, by reason of the 
play's entertainment qualities, will be 
equally or more successful. 

Every precaution has been taken to 
make the picture translation a veracious 
one. Expense has been disregarded. A 
splendid cast has been assembled for 
the supporting roles. Locations have 
been painstakingly selected. And the 
technical phases of production are of 
high order. 

Whether the star has done better 
work, of course, is a matter of individual 
opinion. But it is safe to say that she 
never produced a picture which will en- 
joy greater popularity, or popularity 
with better cause. 

SYNOPSIS: Anne Shirley, whose or- 
phan career has been a lively one by 
reason of her natural mischieviousness, 
is sent, by mistake, to the home of 
Marilla and Matthew Cuthbert, brother 
and sister, who have decided to adopt a 
boy to relieve their loneliness. When 
the mistake is discovered, however, they 
decide to allow the girl to remain. Her 
early youth is composed largely of a 
series of misfortunes, "scrapes," as they 
are called in the vernacular of the 
young. The important event of this 
period, for story purposes, is the meet- 
ing with Gilbert Blythe, and the begin- 
ning of their love affair. When Anne 
has graduated from high school and 
looks happily forward to college 
Matthew dies and Marilla is stricken 
blind. Anne goes into the village 
school as teacher. Gilbert has taken up 




MARY MILES MINTER 
Is a pathetic little figure in the opening 
scenes of "Anne of the Green Gables,'' 
her first Realart production. 

medicine meanwhile. Despite her ill 
luck, which continues to follow her, 
Anne succeeds in paying for an opera- 
tion which restores Manila's vision. 
Then she and Gilbert are married. 



H. B. Warner in 

A FUGITIVE FROM 
MATRIMONY 

Five-part comedy-drama; Jesse D. 

Hampton. 
Directed by Henry King. 
Published by Robertson-Cole. 

OPINION : H. B. Warner is not readily 
imagined as a light comedy star. His 
recent dramas of Oriental flavoring have 
left him, the more so because of their 
success, something of a "marked man." 
All of which the producers may have 
taken into consideration when they se- 
lected "A Fugitive From Matrimony" 
for his efforts. 

There is a rather pleasant surprise in 
store for H. B. Warner's screen ac- 
quaintances when this picture is exhib- 
ited to them. The star proves his 
versatility to the satisfaction of all. His 
portrayal of a typical Wallace Reid role 
is wholly satisfying. The appreciation 
of dramatic values which has been so 
plainly evidenced in his heavier pro- 
ductions stands him in good stead. He 
is as at home in the frivolous circum- 
stances here provided for him as in 
"The Man Who Turned White." 

Seena Owen, a lady whose capabili- 
ties raise a well founded wonder as to 
the reason for her presence in support 
rather than as star in her own right, 
plays an understanding and well-toned 
opposite. Christine Mayo, Walter Perry 
and John Gough are other prominent 
members of the cast. 

There are certain familiar incidents in 
the story. But the incidental "business," 
as is the case in all plays of the type, 



is the important amusement source. It 
is well mannered, refreshing and com- 
petently executed. 

Yes — there is a surprise in store for 
Warner followers. A pleasant one. 

SYNOPSIS : Stephen Van Courtland, a 
gentleman and a man in spite of his 
wealth, assists an escaping convict by 
the simple device of changing clothes 
with him and then secrets himself in the 
basement of the Riggs home. Mrs. 
Riggs, whose eyes have long been cen- 
tered upon the Van Courtland fortune, 
has secretly resolved to marry her 
daughter to the eligible Stephen. His 
discovery in her basement, in convict's 
attire, wrings from him an admission 
of his identity. Mrs. Riggs seizes the 
advantage and that evening sees the an- 
nouncement of her daughter's engage- 
ment to the gentleman of wealth. Both 
parties to the engagement immediately 
decide, despite a certain mutual attrac- 
tion, that they would rather do al most - 
anything than go through with the plans 
that have thus been laid. But love, as 
they say in the story books, will have 
its way. In this case it does. 



Edith Roberts and Frank Mayo in-- 

LASCA 

Six-part drama; Universal. 
Directed by Norman Dawn. 
Published in' December. 

OPINION : Picturization of poems have 
been comparatively rare events in film 
history to date. There is good reason 
for that condition. Poems are not, and 
for some years have not been, popular 
reading. And the people that read 
poems are not the people that make up 
the bulk of the motion picture audience. 

"Lasca," however, has the advantage 
of countless vaudeville recitations and 
a wide club room reading table cir- 
culation. Add that it is poetry of the 
rugged, Robert W. Service style and 
ample justification for its filming is 
established. 

As the story has been produced by 
Universal, with Edith Roberts and 
Frank Mayo in the leading roles, it is 
a good evening's entertainment for 
those who are not hide-bound in their 
preferences. It is the sort of picture 
that the poem is a poem. It follows 
none of the established rules laid down 
by custom for the makers of Western 
melodrama. It aims to tell a story 
rather than to provide an expectant 
audience with the sort of thing that is 
expected. 

"Lasca," the girl, whose untrammeled 
character was the inspiration of the 
poem, is well delineated by Edith 
Roberts. Frank Mayo, as the man she 
loved to the point of giving her life for 
him, gives a believable and natural 
characterization. 

The Western atmosphere is well 
represented and the continuity and di- 
rection are of the Universal standard. 

SYNOPSIS: Lasca, a girl who has 
known not the training of careful par- 
ents and yields readily and often to her 
violent temper, loves and is beloved of 
Anthony Moreland, who condones her 
shortcomings. Into their section of the 
West come Clara Vane and John Davis. 



79 



EXHIBITORS HERALD 




Norma Talmadne in a scene from "The Isle of Conquest," adapted by John Emerson 
and Anita Loos from the novel "By Right of Conquest," by Arthur Hornblow 
and directed by Kdward Jose (Select). 



engaged to be married. Clara, who takes 
love not too seriously, delights in flirt- 
ing with the unresponsive but tolerant 
Moreland, much to Lasca's discom- 
fiture. Numerous slight misunderstand- 
ings and near crises -arise because of 
her activities in this direction. One 
night, as Lasca goes to seek Moreland 
and ask forgiveness for a recent out- 
hurst of temper in which she has been 
more vehement than is her wont, a 
storm strikes terror to the herd of cat- 
tle and a stampede follows. Lasca and 
Moreland are both caught in the path- 
way of the herd, but Moreland escapes 
with his life. Lasca dieing beneath the 
rushing hoofs. 



Emile Chautard's 

THE MYSTERY OF THE 
YELLOW ROOM 

Six-part drama; Realart. 
Directed by Emile Chautard. 
Published in November. 

OPINION : Those exhibitors who 
choose "The Mystery of the Yellow 
Room" as the production with which 
to introduce Realart productions to 
their clientele need not be concerned as 
to the quality of that very important 
"first impression." It is a picture which 
serves a double purpose, providing ex- 
cellent entertainment in itself and at 
once bringing public favor into line for 
Realart productions. 

Because it is not typically a one-star 
picture, it is probably the best selection 
that could be made for the designated 
purpose. There is a strong popular 
tendency to fix responsibility for a 
given picture upon the star featured. 
If the production pleases the star is 
credited. If it docs not please, the star 
suffers. Seldom is the producing com- 



pany held responsible by the fan body. 

In this case, because a producing body 
and a director bear the salient names, 
that company and that director will be 
credited. The permanent effect 1s 
obvious. 

"The Mystery of the Yellow Room" 
is one of the best mystery plays that 
has been vouchsafed the exhibitor and 
the public in many months. It is melo- 
dramatic in a way, but richly so. It is 
fraught with suspense and unflagging as 
to interest. Its purpose, to present a 
mystery and solve it, is set forth frankly 
and promptly achieved. There is no 
beating about the bush, no juggling of 
issues, no attempt at legerdemain of the 
sort common to the serial and the 
"every day" mystery drama. 

Emile Chautard has done his work 
well. He has told a story, not in pretty 
subtitles, nor in dawdling, inconsequen- 
tial incident, but in straightforward, 
legitimate continuity. He has staged 
it richly and logically. 

Ethel Grey Terry, in the leading femi- 
nine role, with Jeane Gauthier, George 
Cowl and Lorin Baker, capable per- 
formers all, make up the nucleus of a 
numerous cast that satisfies entirely. 

Realart, Emile Chautard and the ex- 
hibitor who exhibits the picture, have 
something to be proud of in "The Mys- 
tery of the Yellow Room." 

SYNOPSIS: Mathilde Stangerson, 
whose father is a French scientist of 
considerable renown, is heard to utter a 
piercing scream while supposedly alone 
in her room. Her father and others rush 
to the scene and find the room appar- 
ently so securely locked and barred that 
no one could have entered or made their 
exit. Yet she has been the victim of a 
serious- attack. She is placed under 
treatment and numerous detectives are 
put upon the case. All have their pet 



theories, all of which seem based upon 
logic. First one and then another of 
the members of the household and 
those associated with it are brought un- 
der the searching light of suspicion. 
Mathilde's fiance is placed in prison to 
await trial, suspicion pointing most con- 
sistently to him as the criminal. Then 
Joseph Josephine is called in to de- 
cipher the mystery. It is finally estab- 
lished that the detective who has been 
most active in his search for the crim- 
inal is the guilty party. After which 
the suspect is released and the happy 
ending ensues. 



Norma Talmadge in 

THE ISLE OF CONQUEST 

Six-part drama; Selznick. 
Directed by Edward Jose. 
Published by Select. 

OPINION : If a canvas of exhibitors 
were made to discover the most consis- 
tent screen performer of today and yes- 
terday there, is little doubt that Norma 
Talmadge would win first or, at worst, 
second place, Bessie Barriscale is the 
only name that comes to mind after 
considerable reflection as one qualified 
to give serious contest. And because 
Norma Talmadge cannot be considered 
by the prospective voter without gain- 
ing something in the way of prestige 
from the mental association of her sis- 
ter's name, the odds are all in her favor. 

Exhibitors should be thankful for a 
star that "delivers the goods" with such 
unfailing satisfaction. They will be 
thankful, no doubt, for "The Isle of 
Conquest," one of the best of the star's 
contributions to the Select schedule. 

Edward Jose, whose direction first 
gained attention in the early days of the 
Fox organization and has improved 
steadily since that time, shows the re- 
sults of long training in the school of 
actual practice in this, his latest work. 
The John Emerson-Anita Loos touch is 
felt in logical, smooth running con- 
tinuity and readable, convincing sub- 
titles. 

The production has the distinguishing 
marks of the Selznick studios promi- 
nently displayed. There is no studio 
that leaves a more individual or more 
satisfactory stamp upon its products. 

Exhibitors know that a good Norma 
Talmadge picture is a good investment. 
Knowing that this is not only a good 
one, but one of her best, there should 
be no question of its prominence during 
the next few weeks in the national 
newsprints and theatre programs. 

SYNOPSIS: Ethel Harmon, who has 
been educated in a convent and knows 
little of the rugged . side of life, is 
called home unseasonably and without 
explanation by her mother, a widow 
who has maintained her position in 
society with difficulty and exerted her- 
self to the utmost to win a wealthy hus- 
band. But Ethel is not long in learn- 
ing the reason for her recall and it is 
not long ere she has become the bride 
of a monied member of her mother's 
set. Her mother's financial straits 
eased, Ethel seeks vainly to find hap- 
piness in her daily life. A shipwreck 
leaves her upon an uncharted island, 
brings enlightenment. For "here she 
meets John Arnold, the only other per- 
son upon the island, and learns to love 
him. As nature is about to overcome 
the bonds of convention, her husband 
arrives with a rescue party. For a time 
it seems that all the joy has gooe out 
of her life. But her husband succumbs 



80 



EXHIBITORS HERALD 



to a weak heart at an opportune time 
and leaves her tree to find her happi- 
ness with Arnold. 



Bryant Washburn in 

IT PAYS TO ADVERTISE 

Five-part comedy; Paramount- Artcraft. 
Directed by Donald Crisp. 
Published November 23. 

OPINION: "It Pays to Advertise" has 
to recommend it a successful run as a 
stage play, the presence in the cast of 
Frank Currier, Lois Wilson", Walter 
Hiers and other notables, a title that 
would be hard to improve upon for ad- 
vertising possibilities and a star whose 
last half dozen pictures, and particularly 
his last, "Why Smith Left Home," have 
left decidedly pleasant recollections. 

To which must be added, the excel- 
lent production that Famous Players- 
Lasky has provided, the modern, like- 
able nature of the story, and a timeli- 
ness due to the great interest currently 
centered in business and business 
methods. 

There is, to put it briefly, no question 
as to the satisfaction which will follow 
the presentation of the picture upon 
the great majority of American screens. 
Unless local conditions must be taken 
into consideration, which is an improb- 
able eventuality, every exhibitor should 
play the picture. 

And when you pla» it ■ 

Don't forget the title. Get busy with 
your local merchants and your editor or 
editors. Point out to them the wonder- 
ful opportunity offered to bring their 
advertising strongly to the attention of 
the people that advertising is intended 
to reach. 

Run as many pages or double pages 
as you can, using the title as the center 
of the display, merchants' advertise- 
ments as the surrounding. The editor 
or advertising manager who will not 
lend aid in promoting the enterprise is 
indeed a reactionary. 

Follow up the idea in your program, 
upon your screen in the trailers or ad- 
vance slides that you use. And use bill- 
boards extensively. Get your merchant 
friends to use paper also. Make the con- 
nection clear in all cases. 

It should be no great feat to make the 
town or neighborhood ring with discus- 
sions of the general subject of adver- 
tising. Editorials written at the psycho- 
logical moment will do much to further 
this circumstance. 

The play, inevitably, will be well at- 
tended. And it will please. 

SYNOPSIS: Rodney Martin graduates 
from college with a splendid academic 
education and is surprised to find him- 
self absolutely unprepared for a busi- 
ness career. Yet business interests him 
strangely. Not so strangely, perhaps, 
when it is disclosed that Mary Grey r son, 
his father's secretary, is just about what 
Rodney considers the proper thing in 
girls. But she is a business woman, and 
he must, therefore, he reasons, prove 
himself a business man. He fits out a 
splendid office, before determining what 
line he is to follow. Then a friend sug- 
gests the soap business. He straight- 
way launches an advertising campaign 
that achieves wonders. But the bills, 
when they begin to arrive, overcome 
him and he faces disaster. His father 
effects a rescue by appointing him ad- 
vertising man in his organization and 
all ends as it should. 



Blanche Sweet in 

FIGHTING CRESSY 

Seven-part drama; Jesse D. 

Hampton-Pathe. 

Directed by Robert Thornby. 

Published November 20. 

OPINION : Some time has elapsed 
since we have witnessed a photo-play 
taking us back to the "sixties" and 
keeping us there throughout the fea- 
ture. After the many current publica- 
tions portraying modern warfare, aug- 
mented fights and the work of deadly 
explosives, the open country, where 
man fought man upholding his concep- 
tion of principle, comes as a welcome 
diversion. 

Bret Harte's widely read book. 
"Cressy," would have been more appro- 
priately significant, so far as the screen ver- 
sion is concerned, had the title not been 
changed to "Fighting Cressy," for 
Cressy doesn't appear as quarrelsome as 
the title implies, nor show a great 
amount of disposition toward feminine 
hostility. She does the natural con- 
trary things girls of her age, at that 
time, in her environment, practiced. 

Director Thornby has exercised no- 
ticeable care in the lighting of his pic- 
ture, with gratifying results. The ex- 
teriprs are especially commendable. A 
word in favor of the sub-titles, also, is 
in order. 

In the title role Blanche Sweet grows 
more effective as the picture progresses. 
In the last three reels, where she ap- 
pears in feminine fashions of the "six- 
ties," her particular type of beauty takes 
advantage of its opportunity to show- 
to greatest advantage. 

The cast, calling for "types" of ex- 
acting requirements, has been well se- 
lected and adds to the distinction of an 
altogether entertaining screen interpre- 
tation of Harte's classic. 

SYNOPSIS : Cressy, only daughter of 
Hiram McKinstry, lives with her par- 
ents in a certain county in California. 
The time is the earlv sixties. A feud 



between the McKinstrys and the Harri- 
sons has cast a cloud over the young 
girl's life. She becomes engaged to 
Seth Davis, a youth of the neighbor- 
hood, but decides, after she has bought 
her trosseau, that she prefers a man 
more nearly approximating her ideal. 
Joe Masters, a stranger who fits well 
into her mental picture of the man she 
wants to marry, joins the Harrison 
forces. Consequently she is unable to 
follow the dictates of her heart. But the 
attempt of the school teacher to win her 
affection, and the subsequent revelation 
of the school teacher's criminal past, 
brought about in dramatic manner, 
clears matters for all concerned and 
Cressy puts an end to the feud by mar- 
rying Masters. 



Montagu Love and June Elvidge in 

THE STEEL KING 

Five-part drama; World. 
Directed by Oscar Apfel. 
Published in November. 

OPINION : Montagu Love and June 
Elvidge, players whose long association 
under the World banner have made 
their names almost synonymous with 
the name of the organization, perform 
with characteristic ease and ability the 
leading roles in this rather involved but 
wholly natural narrative of men, money 
and emotions. 

It is the type of story that has come 
to be expected of the World studios. 
There is about it none of the "frills and 
furbelows" affected by many. No at- 
tempt is made to make up in showy 
dress what is lacking in story body. 
"The characters are presented for what 
they are. They are allowed to do the 
things that such characters would do 
under the circumstances established. 
The ending is brought about naturally 
and in due time, without stress or "play- 
ing for position." 

Revenge, rather than the customary 




Bryant Washburn in "It Pays to Advertise," a Paramount-Art craft picture, directed hy 

Donald Crisp. 

81 



EXHIBITORS HERALD 



love motive, actuates the principals in 
the plot. Love, of course, is present. 
But it is not made the center, the be- 
ginning and the end, as popular misap- 
prehension has led many to believe it 
should be in motion pictures. Incident- 
ally, and because of this fact, Montagu 
Love is enabled to register another of 
those strong portrayals which are his 
especial forte. 

Exhibitors who have had success with 
World stars and World productions 
should find this production especially 
suited to their purpose. It is one of the 
best of recent date from this quarter. 

SYNOPSIS: John Blake and his father 
employed in the Fairchild steel mills, 
are thrown out of work by what they 
believe is the unprincipled act of the 
elder Fairchild. John vows vengeance. 
Years later, when the Fairchilds have 
encountered financial reverses and are 
forced to auction off their possessions, 
John Blake has become wealthy and 
buys them. His discovery, then, that 
Fairchild was the man who provided 
the funds with which he gained an edu- 
cation prompts him to offer his sup- 
posed enemy aid, but Fairchild refuses 
to accept it. He then proposes marriage 
to Eleanor Fairchild, whom he has al- 
ways loved, arguing that he will then 
be in a position to help her father. He 
does not believe that she has the slight- 
est affection for him. The girl assents 
and the wedding takes place. Blake 
then aids her father. But the barrier be- 
tween the husband and wife soon tells 
upon her and she is taken seriously ill. 
In the crisis the truth is revealed, each 
learns that the other married purely 
from love motives, and all ends satis- 
factorily. 



Corinne Griffith in 

THE TOWER OF JEWELS 

Five-part drama; Vitagraph. 
Directed by Tom Terris. 
Published in November. 

OPINION : Corinne Griffith, whose suc- 
cess in "The Climbers" left a pleasant 
impression wherever shown, has in 
"The Tower of Jewels" a vehicle admir- 
ably suited for "follow-up" purposes. 
Some will say it is better. Some will 




Corinne Griffith in a scene from "The 
Tower of Jewels," her eurrent Vitagraph 
1 1 rod it «■ I ion. 



pronounce it not so good. It will rank 
about on a par with its predecessor. 

As the lady crook, whose reformation 
begins with her capture, the star has a 
role which permits her to do the things 
that she does best. It fits as though 
created with her abilities and prefer- 
ences in mind, yet serves story purposes 
perfectly. 

More original stories have been pic- 
tured with less entertainment success. 
The general design of the tale is a fa- 
miliar one. It has been used by many- 
writers, produced by many producers 
and for many stars. Yet into its com- 
position have been woven character bits 
and unusual incidents that entertain of 
themselves. 

The lavish staging which was a fea- 
ture of "The Climbers" again predom- 
inates. Practically all of the scenes are 
of the variety dubbed eye-filling. And 
they have been protographed strikingly. 

Maurice Costello, veteran Vitagraph- 
ian and polished performer, heads a 
supporting cast which includes Estelle 
Taylor and Webster Campbell. The 
work of the quartette is harmonious and 
effective. y 

SYNOPSIS: Emily Cottrel, member of 
a band of crooks, is captured by David 
Barton, elderly business man, as the 
rest of the gang escapes after being dis- 
covered in the act of robbing the Barton 
safe. A student of character, Barton 
offers Emily a chance to go straight, be- 
lieving that there is good in her make- 
up that has not had a chance to come to 
the surface. She accepts his offer and is 
installed as his secretary. Her status in 
the household rises rapidly. She falls in 
love with Wayne Barton, her benefac- 
tor's son, and the love is returned, but 
a ward of the elder Barton, who has 
long looked forward to the day when 
she would wed the Barton heir, sets 
about the work of disgracing Emily and 
effecting her departure from the house- 
hold. The struggle between the two 
girls makes up the bulk of the story. 



Elsie Ferguson in 

COUNTERFEIT 

Five-part drama; Paramount-Artcraft. 
Directed by George Fitzmaurice. 
Published November 30. 

OPINION: Fans loyal to Elsie Fergu- 
son, and they are many, will be glad to 
find in the current production action 
and animation in greater measure than 
has been the case in the last half dozen 
or more of her vehicles. The star profits 
by the change of style. And the story, 
in itself worthy, profits by the presence 
of what many will call the most charm- 
ing Elsie Ferguson of her film history. 

It is to the credit of the producing 
unit that a counterfeiting plot has been 
made the basis of an Elsie Ferguson 
picture without destroying the least of 
the attributes which have made these 
successful. The # locale is Newport, and 
no more attractive Newport has been 
put upon film. The characters are so- 
ciety characters, and no cast has more 
effectively etched the typical society 
gathering for the camera. 

Gowns, settings, exteriors as well as 
interiors, are of the best. They have 
been carefully selected and, when con- 
struction was necessary, no expense has 
been spared to gain authenticity. The 
photography and lighting is of Para- 
niount-Artcraft's best. 

Love, which has played so prominent 
a part in past productions of the star 

82 




ELSIE FERGUSON 
In "Counterfeit," her current Paramount 
Arteraft picture, which was directed by 
George Fitzmaurice. 



as to have become indispensable, is a 
prominent element. And the fact that 
the love story told is a logical one, prob- 
able and natural, is due largely to the 
use of plot motivants that lend body 
to the narrative. * 

Elsie Ferguson fans will be well 
pleased with the picture. The general 
public will receive it in like manner. 

SYNOPSIS: Virginia Griswold, whose 
family is in financial straits, resolves to 
relieve the situation by finding the 
source of certain cleverly counterfeited 
bills which have been widely circulated 
and for the capture of the maker of 
which a large reward has been offered. 
A clue takes her to Newport, where 
she poses as one of the idle rich and 
falls in love with Stuart Kent, a man 
of means, who returns her affection. 
But Vincent Cortez, about whom little 
is known, also becomes enamoured of 
Virginia and she accepts his attentions, 
greatly to. the indignatibn of Kent, to 
whom she vouchsafes no acceptable ex- 
planation. Carefully, craftily, she leads 
Cortez to the point of making confi- 
dences, though this course greatly en- 
rages Kent and for a time threatens to 
bring open rupture. When Cortez con- 
fesses that he is the counterfeiter, how- 
ever, Kent is brought to an understand- 
ing of the true circumstances and all 
ends well. 



Prizma Picture Aims 

At Fire Prevention 

A new Prizma natural color film, "The 
Cost of Carelessness," has as its aim the 
prevention of disastrous and costly forest 
fires by the simple means of impressing 
upon the general public the importance of 
extinguish any blazes which they may build 
while in the wooded country. 

The picture shows in detail the build- 
ing of a Siwash camp, from the selection 
of the site to the completion of the 
teepee and the cooking of the evening 
meal. In the morning the camp fire is 
carefully extinguished, after which are 
exhibited scenes of an actual forest fire 
which recently occurred in California. 



"IT PAYS TO ADVERTISE" 



The subject of rules has been frequently discussed in this department. There has been good 
cause on every occasion. 

The point that has been made, if success has followed the efforts made in this direction, is to 
the effect that the greatest good is to be gained from established rules by breaking them. Because 
they set up boundaries which, when broken, result in progress, betterment, they are valuable — 
and, so far as advertising is concerned, for no other reason. 

But idle preaching convinces no one. 

Practice does. 

So here goes the only rule, a rule that made itself as a result of custom, that has governed 
this page. For the first time since its inauguration it is devoted to a single motion picture pro- 
duction. 

"It Pays to Advertise." 

Should Prove Stimulant 

"It Pays to Advertise," the Bryant 
Washburn production published on 
the Paramount - Artcraft schedule 
November 23, should create advertis- 
ing history. It is one of those pic- 
tures which come along at rare in- 
tervals to impart impetus to the 
whole business of motion picture ad- 
vertising. 

"Better Times," the Brentwood 
production published some months 
ago, was that sort of a picture. It 
had a title which could not go un- 
advertised. Exhibitors heard the 
title, saw it in type, pictured it in 
banner and lights and studied the 
matter. The result was cooperation 
with merchant advertisers, full page 
and double page cooperative spreads 
such as had never before been at- 
tempted and the establishment *of a 
valuable precedent in cooperative ad- 
vertising. 

The influence wielded by this pro- 
duction has been plainly evidenced 
in national motion picture advertis- 
ing since its passing. 

A Stunt Picture 

"Checkers," the Fox racing melo- 
drama, did for exploitation, as that 
word is popularly interpreted, what 
"Better Times" did for cooperative 
newspaper advertising. The title, in 
this case, had less to do with the ad- 
vertising possibilities than the sub- 
ject matter. The horse race which 
figured as the crowning climax to a 
picture of climaxes furnished the 



foundation for advertising stunts 
that excelled anything of the sort 
theretofore attempted. 

Jockeys were mounted upon rac- 
ing ponies in practically every city 
where the picture was exhibited. 
They gave as good an imitation of 
a race as circumstances and the city 
council would permit. Brass bands 
were used in some cases to heighten 
the effect. Lobby displays were also 
made up and as a box office success 
the picture has few rivals. 





WIWAMFOXRIVOLI 

beginning today 
Exclusive first Denver sho wing, 

ALMAD&j^ 

Xd])c Isle of Conquest 

SYMPHONY ^ A y-> 

OR CHESTRA ^ of ^JH/SQiO ISTS 

WILLIAM FOX ISIS 

LAST TIMES TODAY 

DOROTHY DALTON 

CHAS. RAY 
LOUISE. GLAUM 




Commonplace announcements are made 
to seem of great importance and at- 
tract attention of the most desirable 
sort when made up in this dignified 
style. The Rivoli theatre, Denver, is 
the contributor. 

83 



"The Miracle Man," George Loane 
Tucker's picturization of George M. 
Cohan's stage success, profited by 
the experience of the two previous 
publications. The newspaper spread 
was used widely and with good ef- 
fect. The stunt exploitation was also 
remarkably successful. It was a pic- 
ture well suited to both methods of 
advertising. 

"It Pays to Advertise" is the ex- 
hibitor's opportunity to make his edi- 
tor his friend for life. 

A Feasible Plan 

Suppose, for a moment, that you 
are an exhibitor who has the picture 
booked for some day a month from 
now. 

Why not go to your editor, ac- 
quaint him with the nature of the 
story, which is a preachment for ad- 
vertising generally, and suggest that 
he join you in an enterprise calcu- 
lated to increase his advertising in- 
come and your box office receipts. 

Point out to him the advisability 
of a teaser campaign started three 
or four weeks before the playing 
date. He will be doing himself and 
you a good turn by running in his 
paper a series of boxes containing 
the simple statement, "It Pays to 
Advertise." 

Let this continue for several days, 
the boxes increasing in size. 

Then, with the aid of the editor or 
advertising manager, ask the regular 
advertisers to run boxes very similar 
to those already used, adding simply 



EXHIBITORS HERALD 



"I'll say it does" — and the advertis- 
er's signature or the name of his 
store or organization. 

The Cooperative Angle 

After a day or two of this, per- 
suade these regular advertisers, who 
are always looking for a new angle 
to "liven up" their advertisements, 
to bring the box, or the line, into 
their regulation displays, making it 
read something like this. 

"It Pays to Advertise." "That's 
why Wilson's Dry Goods Store sold 
those bargain waists to three thou- 
sand women last Thursday. That's 
why we're advertising the greatest 
bargain in petticoats ever offered the 
ladies of this city to go on sale to- 
morrow." 

About this time, or maybe a little 
before, an editorial upon the general 
subject of advertising will have good 
effect. Arthur Brisbane, whose "To- 
day" column in the Hearst newspa- 
pers is frequently referred to as the 
best editorial column in American 
journalism, has given the subject 
space. There should be no difficulty 
in persuading your editor to do like- 
wise. 

Using Billboards 

A week or more before the open- 
ing of the engagement the billboards 
should be given attention. Most of 
the paper provided for the picture is 
of a nature admirably suited to the 
purpose. The spirit of advertising is 
prominently featured. But it may 
be well to have a series of one-sheets 
intimately connected with the local 
campaign made up and posted on 
every available space. 

Here again the merchants should 
cooperate by using like methods. 
Their one-sheets need not be iden- 
tified with the theatre or the picture 
save by the use of the title as one 
line of copy. It can be made to seem 
that a city-wide campaign for more 
and better advertising has been in- 
augurated, with the support of the 
newspaper and the merchants. 

This is the impression that should 
be created. Newspaper stories hav- 
ing to do with the subject will aid 
greatly. Considering the increased 
revenue that the advertising pages, 
by reason of the drive, will bring, 
some latitude should be given the 
writer of these. 

The Climax 

When the interest is at fever heat, 
as the press book writers, say, 
though fever heat must be inter- 
preted, of course, as a comparative 
term, the whole body of merchant 




CLARA KIMBALL YOUNG 



In the 

Wonder Picture 



T?*t*~ /.V^-.J-U. Is the Greatest D 
HyeS of I OUtll Ever Screened 

$300,000 Production Finest Cast Most Elaborate Sets 

IT IS THE FIRST PERFECT SCREEN DRAMA 

STARTING NEXT SUNDAY The 



rama 




CD) 




Yn 





Running upon a page far removed from the motion picture section of a Chicago 
daily paper, this unique and attractive display drove home the conviction that 
the Playhouse engagement of "Eyes of Youth" must be a picture event of ex- 
traordinary importance. 



advertisers should be grouped into a 
single advertising supplement to be 
run in the issue preceding the open- 
ing of the play. Something more 
than double-page tie-ups should be 
possible. An eight, ten or twelve 
page supplement is not beyond the 
pale of probability. 

The result of such a campaign is 
a many-sided one. 

You will have profited, by the big 
business assured your theatre. 

The newspaper will have profited 
by the extra advertising effected. 

The merchant advertisers who 
take part in the enterprise, by rea- 
son of the wide notice given the 
whole, will profit in proportion. 

Incidentally, advertising in your 
town will have been stimulated. It 
will never sink back to quite the old 
level. The reading element will have 
been brought to a keener apprecia- 
tion of the value of advertising, and 
their attention in future will be more 
sharply drawn to the advertising 
pages. 

There is a splendid opportunity in 
"It Pays to Advertise" to prove to 
the public that the title states an im- 
portant truth. It should be at once 
a box office success and a perma- 
nent force for good. 

84 



Detached Space Bought 
By Chicago Advertiser 



Shouting from house tops is out 
of date. But the principle which 
prompted it is the principle re- 
sponsible for publicity of all varie- 
ties. It can never go out of style. 
A new angle on exhibitorial pub- 
licity is always of interest. The 
one here described is especially 



"Eyes of Youth," Clara Kimball 
Young's Equity production, opened an 
indefinite engagement at the Playhouse, 
Chicago, on November 22. An adver- 
tising campaign of unusual proportions 
preceded the opening. Chicago news- 
papers carried news items regarding the 
engagement. The theatrical advertising 
pages were given display ads of unusual 
dimensions. 

But the important step forward that 
was taken involved the placing of three- 
column display announcements on pages 
ordinarily free from theatre advertising. 
We are reproducing one of these, orig- 
inally of three-column width, which was 
accorded excellent position and un- 
doubtedly caught the attention of a great 
many readers who would not otherwise 
have been informed of the coming en- 
gagement. 

There is sound business judgment be- 
hind this sort of thing. The practice 
should be widely adopted. 



EXHIBITORS HERALD 



McCormick Breaks With Tradition 
In Advertising "The Thunderbolt" 




A 

Wonderful 
New Star 
s Coming 
To the Circle 
Next Week 
-You'll Call 
Her 

"The American Beauty" 



^wStt OF THE ULENT ART 



First unit in a series of splendidly de- 
signed teaser displays used by S. Bar- 
ret McCormick to introduce Katherine 
MacDonald to his patronage. Original 
three columns wide. 



Merit scores. 

Football, literature, business. It is al- 
ways the same. The man who possesses 
real ability leads. His name is in the 
public mind and on the public tongue. 
Naturally, it appears frequently in the pub- 
lic prints. 

S. Barrett McCormick is a name that 
promises to dominate the American exhib- 
itorial body. It has always been a promi- 
nent one. Ever since his Circle theatre at 
Indianapolis opened its doors, a little over 
three years ago, his newspaper advertise- 
ments have been widely copied and com- 
mented upon. Always has that comment 
been favorable. 

Last week it was our good fortune to be 
able to write the story of his Mister Smith's 
Theatre, something new in theatredom and 
a great step forward when considered from 
the advertiser's standpoint. We thought, 
with justification, that it would be some 
time before even his fertile brain could 
create anything to rival this event in im- 
portance. 

But we were wrong. 

Herewith we are presenting two of the 
finest motion picture advertisements that 
it has fallen to our lot to reproduce since 
the inauguration of the Exhibitors Bureau. 
There is no need to tell you to look them 
over carefully, for you have doubtless done 
so already. They are advertisements of the 
sort that "won't wait." You've already 
read them and formed your opinion of 
them, doubtless a good one. 

These advertisements, three columns wide 
and of proportionate height in the original, 
do not represent such gigantic enterprise as 
did the "Mister Smith" advertisements dis- 
played last week. But they are not one 
whit less noteworthy. 

Just as the business of building and 
naming theatres passed a milestone when 



Mr. McCormick started the career of his 
new theatre, so has display advertising for 
motion pictures "turned a corner" with the 
publication of these American Beauty com- 
positions. 

There can be no over-estimating of the 
ability of the man who builds a Brook- 
lyn bridge. But because one man has built 
a structure of that colossal nature is not 
sufficient reason for the slighting of the 
watchmaker who constructs a chronometer 
that will fit into the head of a lead pencil. 
Both achievements are phenomenal. None 
can say which required the more skill. 

But McCormick is not a "one stunt" man. 
His new theatre may be compared to the 
well known Brooklyn span. His American 
Beauty advertisements may be likened to 
the watchmaker's fine creation. 

Circus methods are not beyond the scope 
of Mr. McCormick's ability. He has used 
them. And his campaigns have been won- 
derfully successful. It required finer 
workmanship to produce the designs here 
exhibited. And it required the courage of 
conviction which is born only of success. 

Katherine MacDonald may be stated, 
practically without opposition, to be the 
most typically American beauty in the pub- 
lic eye. There is no alien cast to her fea- 
tures. Her name may smack of the blue 
heather, but no more acceptably American 
name exists. That she is beautiful, ex- 
tremely beautiful, there has not been » 
recorded denial to date. 

No better method could have been chosen 
for introducing the star to Indianapolis 
audiences. 

McCormick's advertisements, aside from 
the excellent, suiting of means to ends, 
mark the appearance of a new and highly 
desirable trend in motion picture advertis- 
ing. It steps boldly "out of the rut." It 
dispenses with the traditional flowery Eng- 
lish and superlative description. 

The star is simply presented at her best. 
It is a best which promises to make her, 




This is "The American Beauty" 
— the wonderful new star who 
comes to the Circle next week. 
She is 



Katherine MacDonald 



great beauty, t 
t beloved player 



'^| - "fj JIWNE OF THE SILENTAKT . 



The star's name is announced in the 
second unit of the Circle's artistic and 
effective introductory campaign, also 
three columns wide. 



in a little time, a leading screen beauty. 
As here introduced to Indianapolis there 
is not a possibility of doubt that her con- 
quest is considerably more than half won 
before her first picture is flashed upon the 
screen. 

There should be more advertising of this 
nature. 

It is distinctly better than the sort that 
has come to be accepted as typical of the 
industry. Its impression upon the public 
cannot be otherwise than good. 

As in a host of other things, McCormick 
leads. But he is a leader that none should 
hesitate to follow. In this case he should 
be followed by every exhibitor who ad- 
vertises. 



Lifting The Bushel 



Remember th 
low Room" ad 
page 91 of our 
one used by B. 
tre, New York 
made it up. A 

"When a man 
his fellow man 
one thing well 



is "Mystery Of The Yel- 
that we reproduced on 
November 8 issue. The 
S. Moss' Broadway thea- 
? We didn't know who 
nd so we wrote: 
discovers and reveals for 
a new way of doing any 
he has advanced civiliza- 



TO >ltL LOVERS 5? I 



THEATRE-COIRS* 
WMOHWtfffV 



nee paces cast: 



? 



Co to THe BROADVAY TOMORROW 

_ AND SEP. 

e nVSTERV 



YdtowRooM 

AN MILE CHAUTARO PRODUCTION ™n.i»s 



tion, as well as that particular portion of 
mankind directly influenced by his dis- 
covery. He has served the purpose for 
which he was born. He should be cred- 
ited for the achievement." 

Well, we've discovered the identity of 
the author. A friend of his and a reader 
of Exhibitors Herald knew who did it. 
But he couldn't get his consent to send 
us his name. So he informs us, tactfully, 
that "I violate no confidence in saying' 
that the advertisement was designed by the 
exploitation manager for Realart special 
features. When announcement of his en- 
gagement in this capacity was made, sev- 
eral weeks ago, his name was Bert Adler." 

So the bushel is lifted. And we think 
enough of the advertisement to re-pro- 
duce it. The things we said before still 
hold good. 

Good work, Mr. Adler. 




People, and especially amusement 
seekers, are very much like moths. They 
like light, lots of it. It is natural to 
shun dark corners. 

It is impossible to illuminate your 
lobby too brightly. There is absolutely 
no danger of driving anybody away by 
the glare. There is absolute certainty 
of drawing people into your lobby by 
sheer force of its brilliancy. 

Light up. It is good advertising. 



85 



EXHIBITORS HERALD 




Frolic Lobby Presents 

New Powerful Tie-Up 



Lobby frames intimately associate the magazine represented and the picture 
exploited by the new method used at the Frolic theatre, San Francisco, Calif. 

it appeared in that periodical, were the 
only points advanced. It was left to 
the intelligence of the reader to form 
the conclusion that the play must be 
aecidedly worth seeing. 

Exhibitors everywhere can very easily 
adopt the idea. It is a comparatively 
simple expedient, yet it accomplishes a 
very important mission. It should be 
adopted. And it should be developed, as 
all suggestions which are adopted are 
developed, to a high state of perfection. 



The "tie-up", by which Ameri- 
canism it has become customary to 
refer to any advertising measure 
of cooperative nature, is the chief 
subject of advertising men's con- 
versation and thought today. 
Everybody is trying to think of 
"a new one to pull." And when 
an innovation is staged it is 
seized upon with avidity and cop- 
ied forthwith. That is the treat- 
ment that should be accorded the 
present suggestion. 

The Frolic theatre, San Francisco, 
cooperating with the Universal ex- 
change in that city, recently utilzed 
three lobby frames and a deal of in- 
genuity to excellent effect in tieing up 
with the Cosmopolitan Magazine and 
Fannie Hurst, novelist. The occasion 
was the engagement of "The Petal on 
the Current," a Universal production 
starring Mary MacLaren. 

The accompanying reproduction of 
the photograph taken of the Frolic 
lobby shows clearly the steps taken and 
the result obtained. 

The frame on the left carried the title 
of the picture, with five pages from 
the magazine in which the story of the 
play originally appeared. The middle 
frame gave simply the name of the pro- 
ducing company. The third was con- 
structed to represent a Cosmopolitan 
cover witli Mary MacLaren's picture as 
the cover design. 

No unnecessary wording was included. 
No extensive attempt was made to con- 
vince the reader that this was the 
greatest picture Universal, Mary Mac- 
Laren or anybody else had ever made. 
The fact that the story was by Fannie 
Hurst, a Cosmopolitan writer, and that 



America Display Style 
Gets Full Space Value 



That "there are more ways than 
one to kill a cat" is, by reason of 
countless repetitions of the state- 
ment, a pretty well established 
fact. And there are more ways 
than one to get value out of space 
bought for advertising purposes. A 
score or more of different meth- 
ods have been given due promi- 
nence in these columns. Here's 
another. 

The America theatre, Denver, Colo., 
buys space in substantial lots and gets 
full value out of every advertisement 
used. A method that is at once simple 
and effective brings about this very de- 
sirable end. 

The display here reproduced measured 
four columns wide in the original. The 
reduced reproduction may make read- 
ing somewhat more difficult, but the 
general make-up of the original is pre- 
served intact. 

By putting the copy in the white 
space in the middle of the mat illustra- 
tion the advertiser has succeeded in 
forcing the eye to grasp the rather com- 
prehensive pictorially descriptive mat- 
ter before the copy is reached. A sort 
of preparation is thus provided which 
insures a clearer grasping of copy state- 

8fi 



ments when the copy is read. 

The psychology of such an arrange- 
ment is good. The picture of the play's 
atmosphere, which is really what the 
illustration consists of, imparts to the 
beholder a general idea of the type of 
production under consideration. This 
greatly diminishes the work to be done 
by the copy. All that remains to be done 
is to instill in the mind of the reader 
a desire to see the play, and that desire 
is half formed before the copy begins 
its task. 

In another America advertisement 
which was reproduced in these columns 
some weeks ago, an advertisement for 
"The Westerners," something very sim- 
ilar to this arrangement was used. But 
in the present instance the striking 
power of the display has been height- 
ened by the addition of an action still 
at the top. It is an improvement. 

The style is good. It can be adopted. 
It should be adopted. 




Use girl ushers. 

Since the war, and because of condi- 
tions prevailing during its progress, 
there is a decided popular distaste for 
men in menial occupations. Boys, of 
course, are out of the question. 

Girls are naturally polite. Ushers 
should be polite. 

Girls are good to look upon. A 
gangling youth, and in greater degree, 
mature men, are particularly unbeauti- 
ful in uniform. 

Ushers are advertisements. Use the 
best. 



Btliev* You Me! 

It's Strictly 
Confidential!" 




SH! LISTEN, GIRLS!! 



STRICTLY 
Confidential^ 

MADGE KENNEDY 



» COwn'ver's Finest Thea+rer • . 

Aherica 

C^Jways Worth While 



A four-column display showing the 
working out of the display policy 
characteristic of America theatre 
(Denver) advertising. See article for 
details. 



EXHIBITORS HERALD 



Butte, Mont., Exhibitor Accuses 

Opposition of Unfair Advertising 



The following letter from H. A. 
Albright, proprietor of the American 
theatre, Butte, Mont., Iiere repro- 
duced verbatim, reveals advertising 
tactics which, if practiced as claimed, 
should be combated zvith the most 
stringent measures by the industry 
and every member thereof. Such 
methods certainly cannot be called 
showmanship. Sharp practice is a 
more fitting term. 

We have been unable to thoroughly 
investigate the charges made, for 
various reasons, chief among them 
the nature of the whole affair, which 
renders investigation especially diffi- 
cult. But the fact that Mr. Albright 
requests that his letter be reproduced 
in its entirety seems to argue its 
authenticity. 

It is but fair, however, that we 
invite a communication from the 
Jensen-von Herberg organisation, the 
same to be published, as is this, un- 
changed. That zve do herewith. 

Exhibitors Herald 
Chicago, 111. 
Gentlemen: 

I am writing you of the happenings 
of the last week which, I am sure, will 
make interesting reading and at the 



A TIP TO THE WISE1 

Oonf nn/llM aeOROC LOANE TUCKERS PARAMOUNT- 
ARTCRAFT SPECIAL production. "THE MIRACLE MAN" 
tuteung at the AMERICAN theater Nov. 17th.), with any 
inferior picture bearing a title FIXED to resemble it' WAIT 
TOR THE GENUINE! 

— Par' -tount Artcraft Picture Corp. 




RANK AND R-RANK 

When GEORGE LOANE TUCKER produced his PARAMOUNT 
ARTCRAFT SPECIAL, "THE MIRACLE MAN- (to be shown at 
the AMERICAN starting Nov 17th ), he created a motion picture 
of the highest possible RANK— but— suppose some local ex 
hibitor, envious of "THE MIRACLE MAN"— of its greatness, 
should pop up mid say — "Why not change the name of the in 
ferior feature that I sham next Sunday— make the title resemble 
closely the genuine production, "THE MIRACLE MAN." and 
reap a quick harvest from the unsuspecting public?" That is 
' RANK' mth the DOUBLE "R"! 

MORAL— P. T Barnam teas WRONG! 



BULLS-EYE VS. BULLS YOU 

When CEORCE LOANE TUCKER produced hi i PARAMOUNT 
ARTCRAFT SPECIAL . "The MIRACLE MAN" (It- be shown at 
the AMERICAN theater starting Nov. 17th). he scored the high 
est point in motion picture perfection— thus hitting the 
BULLS EYE BUT— suppose some local exhibitor pops un and 
soys. "Why not lead the people to believe thai the inferior pit 
lure that I show Sunday is this great production. THE 
MIRACLE MAN?" 'How can I do it '—simple enough— instead 
of tut: erlising my picture by it's RIGHT name. I ll manufacture 
a name that will closely resemble the genuine.' I believe what 
P. T Barnum said'" 

MORAL— This exhibitor tuts NO Hulls eye— he 
Simply-JULLS YOU! 



Three of the boxes which H. A. 
Albright, proprietor of the American 
theatre, Butte, Mont, appended to his 
regular three-column advertisements 
to guard against the possibility of 
"The Miracle Man" being popularly 
confused with an opposition attrac- 
tion. 



same time drive home a moral. This 
story might be called, "The Theatre vs. 
the Circus." 

First of all the facts in the matter. 
Our year of solid Paramount-Artcraft 
booking includes, of course, George 
Tucker's Special, "The Miracle Man." 
This production to be shown at our 
theatre, Monday, Nov. 17. 

Our opposition, The Jensen-Von Her- 
berg Co., quickly realizing the estab- 
lished value of the title, "The Miracle 
Man," decided to beat us to it and make 
it work for them. 

Immediately they dug up a picture star- 
ring a chap that rares around and, in 
their eyes, DOES MIRACLES. This 
was a Universal production, "The Brute 
Breaker." In order show their crafty 
showmanship they manufactured a name 
of their own, "A Miracle Man" or "The 
Brute Breaker." 

Of course we heard of this almost as 
quickly as the plan was hatched and 
doped out our campaign of defense. 

The moment their first bit of adver- 
tising appeared on "A Miracle Man" I 
shot the scatter ads, four at a time and 
three times a day was the dose. In 
addition to this I administered a single 
pill at the conclusion of my regular ad; 
the first day I called this pill, "A tip to 
the wise." The second day, "Rank vs. 
R-Rank," the third, "Bulls-Eye vs. Bulls 
You." 

All the while we ran slides on our 
screen, nicely worded, but a direct ex- 
pose of the deception. 

At ten o'clock Friday night we were 
surprised and pleased to greet Mr. C. L. 
Winston of Famous Players-Lasky's 
field force. Mr. Winston immediately 
picked up the phone and got busy with 
long distance. Now and then he spoke 
the words, "New York" and "try his resi- 
dence," and I think I caught the name 
"Zukor," too. 

The following day we scoured the 
town for signs of advertising for "A 
Miracle Man," but all evidence HAD 
WENT. Neither were there any ad- 
vance ads in the papers, on their screen, 
or in their lobby. INSTEAD, their big 
opening ad for the picture bore the un- 
mistakable traces of the routing ma- 
chine and, inserted therein was the true 
title, "The Brute Breaker." They had 
backed down entirely! 

Better publicity than this for a pic- 
ture, I beleive, would be hard to get. 
For, something worth taking such a 
chance to steal surely must be good. 
And, I'm sure, Butte people appreciate 
this fact, judging from the comments 
and congratulations. Even the news 
kids on the street are talking about " 'Da 
Miracle Man,' 'Da REAL one." 

Thank you for the stories you have 
given my ads. I've been so busy that I 
haven't written my appreciation as each 
one appeared. By the way, I have an- 
other nice assortment that I will inclose. 

I'm sure glad to see the Herald forg- 
ing ahead as it is. More power. 

Yours for more success. 

(Signed) H. A. Albright. 

87 




********** 



An excellent stock border to have on 
hand for emergencies. Mats or zincs 
of any size may be made from this 
print. 



Convertible Ad Border 
From Vaudeville House 



Men who inherit fortunes sel- 
dom spend great sums in investi- 
gating the sources from which 
said legacies come. The fortune 
is the thing. Few human beings 
are seriously concerned as to right 
of possession. The fact is usually 
regarded as sufficient. 

It is not the duty of the exhibitor, 
then, to reject the very excellent stock 
border which is offered herewith be- 
cause the Empress theatre, Denver, 
Colo., a vaudeville house, was first to 
use it. This organization, of course, 
deserves a certain thanks for the un- 
witting contribution. That is accorded 
herewith, for Exhibitors Herald and its 
subscribers. 

As the border appeared in a Denver 
newspaper of recent date it measured 
four columns in width. It is here repro- 
duced in reduced size because the ad- 
vertiser who wishes to adopt it can 
have his block or mat made from it as 
easily as from a larger reproduction. 

There are a good many reasons why 
every exhibitor should have a cut or 
mat of this style in stock. 

In the first place, it is a thoroughly 
worth while advertisement as it stands, 
with the insertion of house copy carry- 
ing the message you wish to deliver. 

"Where shall I take her tonight?" is 
a question that presents itself directly 
to the man but quite as strongly, though 
indirectly, to the woman. Both are in- 
terested, by force of natural circum- 
stance, in the answer which, it is apparent 
at first sight, is suggested below the head- 
ing. 

Secondly, the ever-recurring emer- 
gency is readily met by use of the de- 
sign. When, for any reason, there has 
not been time to plan your advertising 
campaign for a certain attraction, no 
better device can be found than a design 
of this nature, into which may be 



EXHIBITORS HERALD 



thrown straight type copy of whatever 
nature is desired. It will be noted that 
the length of the space may be varied 
by using rules where the side border 
is broken. 

Pictorially the design is of high order. 
Psychologically, it has many good 
points. But its adaptability is the 
strongest argument for its use. It is a 
sufficient one. 



PaT<kce 

'TEXAS'FINEf T PLAYrfOUlE 



UMIMULL 



7^ STO££T u YJM 



g _ V 7LAYING 

I *. her <jirAt »t $u<v* ** j?a« 'AIk: 

vwraf 



h Jfr Arty Stem 

pictorial 
daily >v\t'.nee9 



m 



A "jazz" advertisement for what has 
been dubbed a "jazz" picture, used by 
Hulsey's Palace theatre, Ft. Worth. 
Tex. 



Hulsey's "Jazz" Ad 

Bristles With Life 



Occasionally, without warning 
and to the complete and pleasant 
surprise of all concerned, there 
appears upon the publication 
schedule a photoplay that dances 
and sings its way through the pro- 
jector and smiles joyfully upon 
the world from the screen. It is 
as if the star, director, cast, tech- 
nicians and all concerned in its 
making took joy in their work and 
the story told itself. When such 
a picture comes along it is always 
a popular success — providing the 
exhibitor advertiser does his work 
properly. Here's an account of an 
exhibitor who did his work as it 
should have been done. 

"Upstairs," Mabel Normand's Gold- 
wyn production, was playing at Hul- 
sey's Palace theatre, Ft. Worth, Tex., 
and the management knew the sort of 
picture it was. It had nothing to do 
with seriousness. Yet it wasn't exactly 
"slap-stick" either. It was that char- 
acteristic type of comedy with which 
Mabel Normand's name has come to 
be associated. And it was fresher, more 
keenly alive, than any of her previous 



publications since the renowned 
"Mickey." 

"Jazz" was the word that suggested 
itself to the advertising man after he 
had seen the picture. The word isn't 
old enough to have an exact definition, 
but everybody knows approximately 
what it means. And practically every- 
body is interested in it. 

"A jazz ad," was the next thought, 
and then imagination began moving too 
fast to have its steps recorded. 

The display that resulted is presented 
herewith. It measured three columns 
wide in the original. Here it is reduced, 
but the general nature of it is readily 
grasped. 

There is nothing "regular" about it. 
The lettering is jazz lettering. The 
stair steps to the right are jazz steps. 
The copy is written in jazz style. And 
the word "jazz" is worked in to make 
sure of registering the desired effect. 

It would be safe to assume that the 
Palace audience was largely composed 
of young people during the showing of 
the picture. Which is as it should have 
been. The star is a young people's star. 
The story and the picture are of like 
nature in appeal and cast. 

Jazz is popular. It is a live topic. 
The Palace advertising man couldn't 
have done better. 



'Romany" Press Book 
Built For Show Men 



A campaign book that seems destined 
to fullfil its purpose, that of aiding the 
exhibitor in advertising his picture, has 
been prepared for "Romany, Where 
Love Runs Wild," to be distributed by 
World Film exchanges. It has been writ- 
ten with exhibitor's working conditions 
in mind and reaches a high point of effi- 
ciency. 

The advertising material includes a 24 
sheet stand in six colors; six sheets, 
three sheets, one sheet, advance ones, 
half sheets, heralds, and other acces- 
sories. There is a plan book which does 
not involve the spending of enormous 
sums of money to properly place the 
merits of the picture before the public. 

The scheme of the 16-page plan book 
is based on the elemental principles of 
showmanship, many successful, helpful 
suggestions are embodied therein. Of 
stunts there are many and all are practi- 
cal, efficacious and inexpensive, as well 
as sample ads in which white space pre- 
dominates over black, thus giving a con- 
spicuity highly desired by the man who 
pays the bills. The sample press notices 
have the salient features of a special 
story and add interest to reading notices 
that in so many instances in picture pro- 
duction are sterotyped and not interest- 
ing to the picture fans. 

The intent of these newspaper notices 
is to create a desire on the part of the 
public to go and see the picture. As the 
press book states, "the lobby is to the 
theatre what the show window is to a 
store," and helpful suggestions are given 
to the theatre owner to make his lobby 
as attractive as possible in order to get 
the public up to the box office window. 
These suggestions are as applicable to a 
small town as they are to a city and the 
mediums employed in making the lobby 
attractive are of such a character that no 
great burden is imposed on the theatre 
owner in fixing up his "show window." 

88 



Simple Material Wins 
- For Houston Exhibitor 



That old saw about time and 
tide refusing to heed the com- 
mands of mere man is never more 
keenly appreciated than by the ex- 
hibitor who has a limited number 
of hours or minutes to make the 
newspaper dead line and finds his 
supply of advertising material in- 
sufficient or unprepared. Some- 
thing must be done, and that 
quickly. Which circumstance is a 
good test of the exhibitor's metal. 

Something like that set of circum- 
stances seems to have faced the Hous- 
ton, Tex., exhibitor whose advertise- 
ment for "The Thunderbolt," Katherine 
MacDonald's First National production, 
is reproduced herewith. In this case the 
test did not find the exhibitor's metal 
wanting in quality. 

Her First Appearance Since 
' The U'oman Thou Caveat 




Starts Today 



4-Days-4 



"The Thunderbolt" 



WITH 



Tom Meighan 

Star of "The Miracle Man" 



AND 



Katherine MacDonald 

The American Beauty 



"The story of a hasband who denied his wife the sacred 
right Iq motherhood — and how Pfovidence thwarted 
his wicked plan of revenge.'- 



HodtiTon'a foremost orchestr 



A fine pen drawing of the star's head 
combines with a simple combination 
of rules and straight type to excellent 
advantage in this three-column display 
from the Liberty theatre, Houston, 
Tex. 



EXHIBITORS HERALD 




The reproduction shows the good ef- 
fect gained by the use of the line draw- 
ing of the star which was placed atop 
the box body. It is a good drawing. It 
came up well on the newspaper stock. 
And it served the very important pur- 
pose of attracting attention to the ad- 
vertisement. 

As the rules and simple type which 
make up the remainder of the composi- 
tion have been displayed a high effi- 
ciency has been attained. 

Made with a single, simple picture, 
in addition to the stock supplies of the 
average print shop, it points the way for 
other exhibitors similarly placed. 



Parable 



We used to run a theatre. 

One day our show didn't come and 
we had to run a "junk" substitute. 

We told our customers about it as 
they came to the box office. 

We reduced our price and promised 
each person his money back if he didn't 
like it. 

We waxed eloquent upon the weak 
points of the play. 
And Lo ! 

Not one patron requested his money 
back. Not one voiced his disapproval of 
the picture. And one man insisted upon 
giving us the dime which brought his 
admission up to standard price. 



SixffirfbUE 




William H. Koch, who personally guarantees the attractions playing at his Aster 
theatre, Minneapolis, Minn., makes his lobby a real advertising agent. 



Koch and Johnston's Team Work 

Bring Success to Aster Theatre 



Team work, which is but another name 
for organization, is the secret of efficiency. 
And efficiency has come to be regarded as 
an essential of business success. 

It is not strange, therefore, that the New 
Aster theatre, Minneapolis, Minn., is a suc- 
cessful theatre. For team work is a mark 
of the institution. 

William H. Koch is the manager of the 
theatre. J. L. Johnston is the man who 
writes the theatre's advertising. The har- 
mony between the two is of that smoothly 
blending variety which should always exist 
between men similarly placed — but seldom 
does. 

Harmony was necessary before the two 
could put into effect the excellent personal 
guarantee campaign which is being exe- 
cuted at the present time. No campaign in 
current advertising is better founded in 
good business logic. 

The work of the duo first claimed atten- 
tion in this department because of the one- 
sheet which was posted in front of the 
theatre during the showing of "Six Feet 
Four," William Russell's American produc- 
tion. This was reproduced with a few para- 
graphs calling attention to the splendid 
logic back of it. 

This week we are presenting a photo- 
graph of the lobby as it appeared during 
that showing, with the one-sheet placed 
directly in front of the box office. The 
other lobby decorations, cutouts, etc., are 
also shown. Obviously, the engagement 
must have been the success reported. 

We are also reproducing, this week, a 
three column advertisement, the work of 
Mr. Johnston, which is notable for many 
reasons. Mr. Johnston, be it known, in- 
cludes in his daily routine the writing of 



advertisements for two Duluth theatres, 
eleven Minneapolis houses and an even 

St /1STER 

COMMENCING SUNDAY 




Mabel 

ormand 



First Lady of Cinema Comedy 

'erley Pbore Sneenariy 
^c(timei^ornarice 




A three-column display drawn for the 
New Aster theatre, Minneapolis, 
Minn., by J. L. Johnston. The policy 
of personally guaranteeing his attrac- 
tions is shown carried into the news- 
papers by Wm. H. Koch, the manager. 

89 



dozen in St. Paul. He writes his own copy 
and draws his own displays, handles all 
billboard work and publicity. 

A man that can attend to that volume 
of work and maintain the standard of qual- 
ity which he does maintain, if this repro- 
duction is a fair sample, is a man to be 
reckoned with. Advertising needs more 
men like him. 

The general composition of the adver- 
tisement needs little comment. It is well 
constructed and sufficiently unusual to gain 
prominence upon any page. The copy is 
well written and logical: It is the kind that 
gets business. 

But especial attention should be given to 
the scroll in the lower right hand corner 
and the copy which it carries. Because the 
reproduction is small the text of it is here 
given. 

To the public: 

Recently we told you that William 
Russell in "Six Feet Four" was one 
of the very best Western dramas ever 
shown at the New Aster. After see- 
ing the picture, no one has said that 
it was not. 

We kept a promise to the public. 

In Mabel N ormand' s latest film- 
play, "Upstairs," we believe we are 
presenting an entertainment even fun- 
nier than "Mickey." 

After seeing our presentation of 
"Upstairs" those who do not believe 
we have judged the feature correctly 
can obtain their admission at the box 
office. 

New Aster programs are depend- 
ably good. 

That is the sort of work that results 
from harmony between members of an or- 
ganization. The advisability of a personal 
guarantee has been dwelt upon in these 
columns before. No need to elaborate. 

Sufficient to say that William H. Koch 
and J. L. Johnston are showmen and ad- 
vertisers extraordinary. Advertisers ex- 
traordinary should be emulated. 



EXHIBITORS HERALD 




ARE YOU SUPERSTITIOUS? 

DO YOU KNOCK ON WOOD? 

Today Is Friday! 

ALL THESE THINGS HAVE NOTHING TO DO WITH 
YOUR SEEING 



13 




CHAIR 



The Great Mystery Play that enthralled our audiences yes- 
terday. You have a chance to see it today! 
Once you get here you wouldn't leave until the finish of 
the picture under any consideration! 

ATLAY FULL OF THRILLS UNLIKE ANY YOU 
HAVE EVER SEEN 



Additionally Today 
SPECIAL CHRISTY COMEDY 



George A. Bleich, of the Empress 
, theatre, Owensboro, Ky., gained close 
attention and careful reading for this 
two-column display by keeping in 
touch with the calendar. 



Bleich Profits Much 

By Watching Calendar 



Nine persons out of ten, when 
they begin to write a letter, glance 
about uncomfortably in search of 
a calendar and, if they find none, 
ask helplessly, "What day is 
this?" And nine out of every ten 
persons thus interrogated stam- 
mer an equally helpless "I don't 
know." Strangely enough, the 
average citizen seldom knows ex- 
actly "what day it is." But not 
all citizens are average. 

George A. Bleich, who operates the 
Empress theatre at Owensboro, Ky., is 
not an average citizen. The chances 
are that he can tell you the day of the 
week and month, the hour of the day 
and approximately the minute of the 
hour any time you chance to ask him. 
He is, to use a trade concoction, "a live 
wire." 

"The Thirteenth Chair," the Pathe 
production which starred Yvonne 
Delva, little known to screen followers, 
was the attraction at the Empress dur- 
ing a recent advertising campaign which 
called for "live wire" methods. 

The two-column advertisement which 
is here reproduced shows the manner in 
which Mr. Bleich capitalized upon the 
day of the week. Unfortunately it wasn't 
the 13th of the month. But Mr. Bleich 
got around this little misfortune in 
splendid style. 

"Today is Friday!" is a line which 
engages attention. 

The reader who knew that the day 
was Friday doubtless responded to the 
printed statement with a mental, "I 
know it. What of it?" The reader who 
did not know it was Friday, and the 



great majority of readers doubtless did 
not acutely realize it, reflected, "So it 
is." And while he reflected he read Mr. 
Bleich's copy. 

A reading of that copy was all that 
Mr. Bleich wanted. He was certain that 
a sufficient number of those who read 
it would find their way to the Empress 
on* that evening to see his show. 

Given merely a cursory scrutiny, the 
Empress advertisement is not one to 
startle exhibitors. Dissected and di- 
gested it tells a mighty important ad- 
vertising truth. It points out the ad- 
vantage of being "wide awake" and "a 
live wire." George A. Bleich is both. 




The eye follows the flash in this four- 
column layout from the Des Moines 
theatre, Des Moines, la., a full reading 
of copy being the sure result. 



Eye Follows Flash in 

Thunderbolt Lay-Out 



The ultimate aim of every ad- 
vertisement, after the attention of 
the reader has been secured, is to 
impose upon that reader the will 
of the advertiser. Any advertise- 
ment that does less than that, no 
matter how beautiful it may be or 
how attractive, can be called effi- 
cient. The will of the exhibitor 
advertiser dictates but one thing, 
attendance. The advertisement 
that results in box office receipts 
is worth while. Others are not. 

The Des Moines theatre, Des Moines, 
la., recently used a four-column adver- 
tisement for "The Thunderbolt," Kath- 
erine McDonald's first First National 
production, which cannot have failed of 
its purpose. It is presented herewith in 
diminished proportions for your con- 
sideration. 

90 



The copy, as may be seen by a read- 
ing, is not startlingly unique or 
original. Millions of words have been 
written along the same general line and 
for the same general purpose. 

Neither is there anything innova- 
tional about the arrangement of the va- 
rious factors in its make-up. The stills 
used as illustrations do not differ 
greatly from other stills that appear 
in great profusion. 

But in the original size, and in some- 
what lesser degree in the reproduction, 
the jagged lightning flash that strikes 
into the black background at the upper 
right and breaks through to lower left 
has a powerful effect. 

The eye that lingers for an instant 
upon the composition is forced to fol- 
low this jagged course down the full 
length of the display. And as it travels 
it reads. As it reads it is convinced. 

There is no doubt that the advertise- 
ment sold many admission tickets for 
the Des Moines theatre. 



Washington's Realart 
Tie-Up Well Handled 



Man's eye cannot grasp big 
images satisfactorily. General im- 
pressions are the best that can be 
gained from mass surveys. There- 
fore, nature has wisely constructed 
the optic organ in such manner 
that it focusses upon small sur- 
faces, permitting of intensive 
study and the forming of exact im- 
pressions. Astronomers study the 
moon as a whole by concentrating 
upon small portions of its surface 
and combining the whole. 

Tom Moore, whose Washington thea- 
tres are rapidly gaining national promi- 
nence, owes a great deal of his present 



WASHINGTON'S OWN 



MISS 

FAY BRENNAN 




PROLOGUE 
PRESENT ATI Oil 

Th» Mystery 

of the 
TtlUno Room 



WHAT THE 
KUCl 15 

Pi-vat 




One of the distinctive advertisements 
that preceded the Washington, D. C, 
engagement of "The Mystery of the 
Yellow Room" at Tom Moore's Gar- 
den theatre. 



EXHIBITORS HERALD 



popularity as an object of showmen's 
emulation to the advertising and pre- 
sentation which he provided during the 
recent engagements of the first Realart 
publications at his houses. Both adver- 
tising and presentation features of these 
engagements have been widely dis- 
cussed, and properly so. 

But the purpose of the present article 
is not a resume of the whole undertak- 
ing. Such a discussion would be so 
voluminous as to pass unread by the 
majority of exhibitor readers. 

Our purpose is to study a single 
angle. 

For that reason we have reproduced a 
two-column advertisement of the teaser 




An artistically decorated co-operative 
window display that worked hand in 
hand with the novel teaser campaign 
used by Tom Moore during the show- 
ing of "The Mystery of the Yellow 
Room" in Washington, D. C. 

variety which was used before the open- 
ing of the engagement of "The Mystery 
of the Yellow Room," Emile Chautard's 
Realart production. 

"What the deuce is this mystery of 
the Yellow Room?" is a mighty good 
line. It is said that it is to be used 
nationally in behalf of this production. 

Not less wisely chosen is the illus- 
tration, the lamp in the lower left hand 
corner. There is something mysterious 
about a lamp. Especially a shaded lamp. 
Lamp light suggests olden days. And 
olden days suggest mystery. No ready 
explanation is available. These are sim- 
ply facts. But facts serve. 

The announcement of the engage- 
ment of the winner of a beauty contest, 
presumably a well known event in 
Washington, adds another important 
factor. 

Still, very little real information is 
disclosed. 



We have reproduced, also, a book 
store window in which the book from 
which the picture is taken is fittingly 
displayed. 

Imagine you are a resident of Wash- 
ington. You read the papers. You see 
the advertisement. You will remember 
it. You can't help it. A little later, no 
matter how much later, you pass the 
book store window. You catch the 
name. "The Mystery of the Yellow- 
Room. " Ah! Here is the answer. Will 
you forget the incident? 

You will not. 

Neither did the citizens of Washing- 
ton. 

All of which has to do with one phase 
of Mr. Moore's work. It is a phase 
typical of the whole. And it points out 
the best way to stage a teaser cam- 
paign and window exploitation — in co- 
operation. Have you ever connected the 
two before? Better do it, on the next 
big picture. 



"The Title Tells ft*' 
For Tacoma Exhibitor 



Among the surface mysteries of 
the industry prominent place has 
been accorded the practice of 
changing titles. Authors and di- 
rectors cannot see why their care- 
fully thought out titles should be 
altered. Exhibitors know why. 
Experience has taught them that, 
except in the case of a very few 
very well known stars, the title 
largely determines the drawing 
power of the picture. And draw- 
ing power is a mighty important 
item. 



TIm .tar, at t*« "fiMm Trail" fata 

lata t*» blood. It ittatalataa aaea mor. 

fir* thai 1mp*U*4 pa.pla Is sat* h.ad- 
toaa lata faHmrt .a cawatry aaakllta. gold - 
a ad ta HjdJ m mo. I of tJaarn did mi. „-, 
-ralchad.a,. and a 
• pjM af raaa'a aeHf. 



SCENIC 

ceMEsr 




An excellent suiting of title display to 
illustration which tells a great deal 
about the picture without really tell- 
ing anything. A four-column adver- 
tisement from the Strand theatre, 
Tacoma, Wash. 

91 



The Strand theatre, Tacoma, Wash., 
recently played "The Sundown Trail," 
the Universal production featuring 
Monroe Salisbury. The title is rather 
expressive. It gives a good idea of the 
general tone of the story to be de- 
picted. Especially is this true when the 
star's name is mentioned in connection. 

But the Strand management did not 
consider it expressive enough. It was 
determined to add to its expressiveness. 

The reduced reproduction of the four- 
column advertisement used for this pur- 
pose, among the usual others, shows 
rather well the manner in which the 
suggestive power of the title was em- 
phasized by the style in which it was 
displayed. • 

The result is a highly satisfactory 
one. 

In addition to lending added strength 
to the title, it has added beauty to the 
composition and, by reason of the illus- 
trations used, imparted to the reading 
public a graphic, though incomplete, 
idea of the production advertised. 

Titles should be carefully considered. 
Good pictures have been ruined and 
poor pictures have been transformed into 
money-makers by their titles. It isn't 
always practicable to refuse bookings 
because of bad titles. But it is always 
practicable to improve upon a bad title, 
even to the point of making it good. 

This is a splendid way of achieving 
that miracle. 



Strand Advertisement 
A Good One to Study 



It is a simple matter to say that 
you like a certain thing or a cer- 
tain person. It is not always so 
easy to tell just why you like 
them. Luckily, for our peace of 
mind, it isn't always necessary. It 
would involve a lot of work. But 
the person who recommends a 
person or thing must advance 
some reason for so doing. And, 
for the first time, we are 
"stumped." 

The last two or three days of the 
working week In this office are, like 
those in all publication offices, busy 
ones. The thousand details that have 
to be taken care of come up for atten- 
tion and have to be handled quickly and 
perfectly. 

It is after the last mark has been 
made upon the last page of proof, after 
the proof has been returned to the 
printer, that we sit down to the mass 
of specimen advertisements that have 
accumulated since the compiling of the 
last department contents and select the 
best of them. It is a relaxation and a 
pleasure. 

Having gone through the supply on 
hand, laying aside those that appealed 
most strongly to us and we believe 
would appeal most strongly to the pub- 
lic, we file the remainder and give .our 
attention to those selected. 

The last time we went through this 
operation we found, among those set 
aside, the double-column display from 
the Strand theatre, Portland, Ore., used 
in connection with "The Speed Maniac," 
the recent Tom Mix production for the 
Fox schedule. 

We knew it was good. The repro- 
duction shows that it is. But we can't 
see just what it is that makes it good. 



EXHIBITORS HERALD 




2:00 4:00 
7:30 9:30 
Daily 



I The C/clor *. of the (Screen. 



TOM MIX 

Bib 

SPEED 
MANIAC" 



.... 'HfUtagc h aj^elye| • >. 




A strongly attractive three-column dis- 
play from the Strand theatre, Port- 
land, Ore., which presents a study in 
composition. 

"Passing the buck" is not one of our 
favorite pastimes. It is, in fact, one of 
our pet aversions. But we're going to 
do it this time, because there is no other 
way out of it. 

Look the thing over. Draw your own 
conclusions. 



Dodger Saves Day For 

California Exhibitor 



Armistice Day was looked forward to 
with lively anticipation by Dave Rey- 
nolds, manager of the Orpheum theatre, 
Gilroy, Calif. There had been consid- 
erable talk of making it a holiday, or at 
least a half-holiday, and he decided to 
put on a big show and make a good im- 
pression upon the crowds which he was 
sure would flock to his theatre. 

But he couldn't forsee the activities 
of the local civic clubs and guess that 
they were going to stage a prize fight, 
a ball game, dance and band concert for 
the returned soldiers in Gilroy. That 
they did do these things almost spelled 
ruin for his day's business. 

A herald saved it for him. A reading 
of the copy, even without the strong 
display given it, will explain the reason. 

"Say, buddy! Say, you gobs!" the 
copy began, "A year ago today we put 
the fear of God in the Kaiser and made 
him quit — and in order to celebrate the 
First Anniversary of the close of the 
big scrap over there The Orpheum has 



the biggest fight picture since The 
Spoilers,' 'Paid in Advance.' And just to 
give you your money's worth, there's a 
big semi-final bout in 'Elmo the 
Mighty,' featuring Elmo Lincoln, the 
latest challenger of Jack Dempsey for 
the heavy-weight championship. Mat- 
inee Tuesday, starts at 2:00 p. m. Prices 
only 11 and 22 cents. Your service but- 
ton is as good as your ticket. (Signed) 
Dave Raynolds, Ex-Pvt. Hdq. Co. 12th 
Inf., U. S. A." 

The Orpheum did the business antici- 
pated. The reason is clear. 



Vocabularies 



The best writers are the most exten- 
sive readers. 

It is easy to forget words. Repeti- 
tion of a certain set of phrases is nat- 
ural. 

To keep your advertising "alive" you 
must keep it fresh. Let no single day's 
work be even an approximate repeti- 
tion of the preceding day's copy and 
you will hold your readers. 

It has been said that the average 
man's daily conversation seldom uses 
more than five hundred words. Five 
hundred is not enough for advertising 
writers. 

Read. Read anything. Read every- 
thing. But read. It will pay. 



Palace Policy Points 
Well Worthy of Study 



There can be no dispute as to 
the value of concrete examples in 
discussions of whatever nature. 
Certainly they are valuable in 
talks on advertising. But back of 
every concrete example there must 
be a policy foundation equally 
worthy of study, else the example 
would not be worthy of notice. 
The policy makes the example, 
and the example, in advertising at 
least, leads to adoption. 

Stanley Chambers, manager of the 
Palace theatre at Wichita, Kans., is a 
man with a policy. And he backs up 
his policy with concrete examples of 
its successful operation to prove its 
value. The single-column reproduction 
of his three-column advertisement used 
in behalf of "The Teeth of the Tiger " 
Paramount-Artcraft Special, reproduced 
herewith, is an excellent illustration of 
the Chambers policy in operation. 

In speaking of this particular case 
Mr. Chambers says: 

"I told nothing about the character 
of story and left everything to the peo- 
ple's imagination, arousing curiosity 
which helped materially in putting the 
picture over. To tell the public the char- 
acter of this particular story would have 
had a tendency to drive them away in 
this class theatre. Yet when they did 
come they were surprised and im- 
mensely pleased, as they viewed it with 
the idea in mind that it was an Arsene 
Lupin detective story. In putting over 
pictures I try always as nearly as pos- 
sible to acquaint the public with the 
style of entertainment I am sure they 
are going to like — always staying within 
the bounds of honesty and not at ' any 
time using advertising -or any exploita- 

92 



tion that will lose their confidence." 

Mr. Chambers' policy is made suffi- 
ciently clear by his own explanation. 

But the concrete example of its oper- 
ation here presented deserves your seri- 
ous consideration for other reasons 
than because of its illustrative nature. 

The exclamation point is regarded by 
all as the mark of something extraor- 
dinary, something important. It is an 
excellent item to incorporate into any 
advertisement. When it can be as well 
used as it has been here it has attrac- 
tion power, in addition to its natural 
attributes. Look over the layout care- 
fully. It can be used almost as it stands 
by any theatre and for almost any pic- 
ture. 

WARNING! 

This unusual picture 
siops Wednesday midniH 
— Positively no longer 




Something Different! 



TEETH 



OF THE 



TIGER 

THE STRANGEST LOVE 
STORY EVER TOLD 



mmm 



Artistic and attractive, this two-column 
display from the Palace theatre, 
Wichita, Kan., exerts a strong appeal 
without disclosing the nature of the 
picture advertised. 



EXHIBITORS HERALD 



PATHE 

PRESENTS 




HAROLD LLOYD 

A IN THE NEW 

$100,000.00 SPECIAL TWO REEL COMEDIES 

PRODUO.L BY 




A colorful and highly attractive twenty-four sheet circulated by Pathe Exchange, Inc., in behalf of the new series of two-reel 
Harold Lloyd comedies, an innovation in comedy advertising that should be widely emulated. 



Advertising for Lloyd Comedies 

A Move in the Right Direction 



The splendid twenty-four sheet provided 
by Pathe Exchange, Inc., for the new series 
of Harold Lloyd comedies, reproduced 
herewith, is ample proof of that organiza- 
tion's realization of the importance of com- 
edy advertising, a department that has not 
yet received the attention to which it is 
entitled. That such a state of affairs ex- 
ists, and that at least one organization is 
taking steps to better it, deeply concerns 
every exhibitor in the nation. 

Exhibitors were the first to realize the 
importance of the comedy. The increasing" 
number of comments having to do with the 
comedy element of their shows from pa- 
trons passing out of their theatres first 
brought to them a realization of the in- 
creasingly important part that comedies 
were coming to occupy in the motion pic- 
ture program. 

Promptly upon learning the true condi- 
tion of affairs, the exhibitor's demands upon 
the exchange man became more exacting 
in the matter of booking comedies. A scant 
two years ago a projection room showing 
of a single or double reel comedy for a 
prospective contract signer was almost un- 
heard of. "It's good. Take my word for 
it," said the salesman. Or "I'll throw in 
a comedy," upon affixing the necessary sig- 
natures. 

Today the man who books a feature 
doesn't mention comedies during the trans- 
action. When that deal is closed, he asks, 
"How's that new comedy"? It is consid- 
ered a matter of course that he be escorted 
into the projection room and the comedy 
screened. And his attitude is as critical 
during the screening as if the picture were 
a ten reel special. 

Until very recently, that was as far as 
the movement for the better progressed. 
Then the comedy producers, feeling the 
impetus of added popularity, put forth in- 
creased effort to bring the standard of their 
output up to meet the demands of a public 



more critical than ever before. Improved 
quality was at once noted. 

The distributors and producers were the 
last to realize the trend of the times. The 
big advertising campaigns that had been 
carried on for feature productions were 
continued and developed to greater extent 
than ever before. But the comedy con- 
tinued to occupy a small box in the lower 



left or right hand corner of most pro- 
grams. 

The innovation staged by Grauman's 
Million Dollar theatre and a few New York 
houses, the program in which the comedy 
was featured, seems to have been the main- 
spring from which the gigantic advertising 
campaigns now being carried on in be- 
half of short comedy features issued. If 
for no other reason, and there are other 
reasons, the exhibitors responsible should 
be thanked by the exhibitorial body. 

The Pathe poster demands attention. So 
far as has come to attention, it is the first 
poster of its size to be issued in connec- 
tion with a comedy series. 

The new Harold Lloyd series is being 




Lobby of the Strand Theatre, New York, showing the prominence given the an- 
nouncement of the Harold Lloyd comedy, "Bumping Into Broadway." 

93 



EXHIBITORS HERALD 



watched with interest from every angle. 
Lloyd is one of the most popular comedians 
of the day, and he made that popularity in 
single reel productions. It is reasonable to 
assume that his longer features will be as 
popular, but the nature of the exhibition 
business is such that all experienced show- 
men look at such a step with uncertainty. 

We have reproduced herewith, along with 
the poster, a photograph of the Strand 
theatre, New York, showing the manner in 
which the Lloyd comedy, "Bumping Into 
Broadway," the first of the new series, was 
billed. The theatre seems to be doing a 
rushing business. Just what part the fea- 
ture "Bonds of Love," Pauline Frederick's 
Goldwyn production, had to do with that 
business cannot be determined. 

But it is* safe to assume that a sprinkling 
of these posters about the city and coun- 
try, here, there and everywhere, can have 
but one effect. It will keep the comedian 
and his series in the public mind. It will 
focus public attention upon the comedy ele- 
ment of the next program in which a Har- 
old Lloyd comedy appears. 

Pathe is on the right track when they 
manufacture this sort of advertising for 
the exhibitor and the comedian. Every 
other concern that publishes a series of 
comedies of like nature should follow the 
same course. It will benefit all concerned. 



Alhambra Uses Window 
In High Class Appeal 



Numerous press books have 
contained paragraphs telling the 
exhibitor how to successfully ar- 
range a cooperative display in a 
hardware store. There is no rec- 
ord of the feat ever having been 
accomplished. Hardware and en- 
tertainment don't mix. The mind 
refuses to associate the two con- 



genially. It is well to keep that 
sort of thing in mind when the 
window stunt is under considera- 
tion. 

George H. Fisher, manager of the 
Alhambra theatre, Milwaukee, Wis., 
may not have thought of it in just that 
way, but when he played "The Mind 
the Paint Girl," Anita Stewart's First 
National production, he did not use a 
hardware window. 

It wouldn't have been an extraordi- 
nary thing to do. Paint comes under the 
hardware classification. Many might 
have suggested building an interior set 
in such a window, placing a ladder or 
two, mounting a waxen model upon the 
top rung, a girl figure neatly attired in 
appropriate overalls, looking down help- 
lessly at the paint dripping from her 
over-turned bucket. 

It wouldn't be safe to say that such 
a window would not have the effect of 
informing the passing public that such 
a picture was at the Alhambra theatre. 
But it is safe to say that the same pass- 
ing public would not have been strongly 
influenced to attend that playhouse. 
They would probably believe that the 
picture was a slap-stick comedy of some 
sort, at best. And Anita Stewart in slap- 
stick is not in line with public favor. 

What Mr. Fisher did do is rather well 
shown in the photograph reproduced 
on this page. He secured a window in 
a ladies' apparel store. He used a model, 
but he made it a model which might 
easily be mistaken for the star herself, 
so like her it was in general appearance. 

And he kept the display of distinctly 
high class nature. It's effectiveness 
speaks for itself. 

The moral is obvious. 



Superlatives 



Writers of advice to advertisers have 
discoursed wearily and at length upon 
the subject of superlatives. Their point 
made, that superlatives had lost their 
power, they have gone on endlessly 
pointing out why this is true. 

Everybody knows it is true. "But 
what is one to do?" is the question 
asked. 

The best way to get around the mat- 
ter is by use of accurate descriptive 
matter. Describe every picture accu- 
rately and attractively, centering upon 
those of its qualities which distinguish 
it from any other production. It will be 
hard the first time. The second time it 
is easier. Practice will bring skill and 
there will be developed a method that 
can never wear out. 



The Best Trailer 



Film trailers have many good points. 
They should be used more extensively. 

But the best measure of this variety 
that can be taken in a personal appear- 
ance upon the stage and a brief, chummy 
personal chat with the audience. 

No eloquence is required. Simple, 
matter-of-fact English is the style that 
should be used. 

But the "personal touch" is there. 

Try it for a month. 



Paper Bags 



Joseph Maitland, manager of the Pal- 
ace theatre at Mandan, N. D., recently 
broke his house record for two days with 
"The Hoodlum," Mary Pickford's First 
National Attraction. He bought 5,000 
paper bags, had an advertisement printed 
on one side of them, gave a thousand to 
each of five grocers and persuaded them 
to send them all out on the same day. 

Have you tried it? 

It's good. 



Arrow Offers Serial, 

4 'The Lurking Peril" 

"The Lurking Peril," a fifteen episode 
serial featuring Anne Luther and George 
Larkin, is now being offered to the in- 
dependent exchanges by the Arrow Film 
Corporation. W. E. Shallenberger, 
president of Arrow, reports 63 per cent 
of the United States territory has al- 
ready been sold on this serial. 

The following sales have been re- 
ported for New York City, state and 
northern New Jersey, to the Pioneer 
Film Exchange, 126 West 46th street, 
New York City. For the New England 
states to Arrow Film Exchange, Sam 
Grand, manager, Boston, Mass. For 
the eastern Pennsylvania and southern 
New Jersey territory, to Arrow Film 
Exchange, Ben Amsterdam, manager, 
Philadelphia. For Ohio, Michigan and 
Kentucky, Standard Film Exchange, 
Cleveland. For Georgia, Florida, Ala- 
bama, North and South Carolina, Louis- 
iana, Mississippi and Tennessee, to the 
South Eastern Pictures Corporation, At- 
lanta, Ga., and New Orleans, La. 




George H. Fisher, manager of the Alhambra Theatre, Milwaukee, Wis., chose the 
right sort of window for his "Mind the Paint Girl" co-operative display, com- 
bining dignity with effectiveness. 



94 



EXHIBITORS HERALD 

^ m g mm7 ^ r ^mrMm m ,mm^mmmmm^m m m,,m,,,,«m,m n mil iiiinillllllllllllllllllllllllllU 1 1 1 | ||| Illlllllll 1 1 1 1 111 1 1 1 1 llinil I Uit llUntl I Illllllllllllllllg 

SD □! 

Volplaning Around N Yaw k 

riigiiiiiimi i umiuiiiiiiiuiimiiiiiniiiiii iiimiiuiuiii iiumiiiiiiiiii \vl th J. B. I.WIIIMIHW WD OH MMIIIMIllllllMur 



Nbw York City, Nov. 25, 1919. 
Sam Krellberg looked like a multi-mil- 
lionaire as he started his motor trip to the 
Vale-Harvard football game on Saturday. 
Sam was decked out in a regulation auto 
cap, goggles and mufti coat. A small 
Irish Republic flag adorned his lapel. 

* * * 

James Grainger, personal representative 
for Marshall Neilan has been a heavy pur- 
chaser in the story and scenario market 
of late. In fact he has been so busy that 
in one instance he was compelled to nego- 
tiate with one agent while running after 
a Seventh Avenue surface car. The agent 
was a poor sprinter and failed to connect 
with the car so the sale was off. 

* * * 

The lunch room at the Peerless lot in 
Fort Lee might easily be mistaken for a 
meeting of the M.P.D.A. Frequently the 
gathering for the mid-day "bite" includes 
Directors George Irving, Gordon Edwards, 
Charles Giblyn, Perry Vekroff, Ken- 
neth Webb, Eddie Dillon, George Ar- 
chainbaud, Harley Knqles, Frank Crane 
and an occasional other member dropping 
in for lunch. Would a "pass word" be in 
order? 

* * * 

Charlie Simone, Albany exchange man- 
ager for Hallmark Pictures tells the fol- 
lowing story about an up state exhibitor. 
The exhibitor had received his third re- 
quest to pay his income tax and this is 
what he wrote to the collector of Internal 
Revenue : 

"For the past year as I wrote you before 
my income has been four thousand dollars 
a year. In future it will be more precar- 
ious as the man is dead of whom I bor- 
rowed the money." 

* * * 

At the Academy of Music reception of 
H.R.H. Prince Edward, the house of Fox 
did things up in regal style, and Arthur 
James' long newspaper training stood him 
in good stead, as he was so accustomed 
to royalties that he managed the Prince 
like one to the Manor born. The royal 
visitor laughed at "The Dog Catcher" while 
the Police Band served the harmony. 

* * * 

"The Lord Loves the Irish" but the 
Jewish exhibitors get the money. W. W. 
Hodkinson has booked "The Lord Loves 
the Irish" to all the Semitic exchanges 
in the U. S. A'., but the Canadians are liable 
to balk at it as there may be some doubt 
among the Dominion exhibitors as to whe- 
ther it is a fact. 

* * * 

Edgar Lewis has just completed a splen- 
did production of "Other Men's Shoes" 
which will be published through Pathe. 

* * * 

Louis Magnolia, manager of the new 
Strand Theatre of Far Rockaway, has by 
dint of hustling and superior showmanship 
built up a patronage for the Strand which 
is remarkable fpr a theatre which opened 
late in the fall in a place which is essen- 
tially a summer showtown. Mr. Magnolia 
totally disregards the clock so far as work 
is concerned and devotes the best part of 
fifteen hours a day to the development of 
the business. 



In the words of Jack Francis, H.M.S. 
Renown is a new ship and a fine one, but 
she is not dry, and many a reporter wears 
his tongue at half mast since "Edward P." 
sailed away. 

* * * 

Eleanor Hines has resigned her posi- 
tion as secretary to J. D. Williams of the 
First National. Miss Hines will, it is said, 
embark on the tranquil sea of matrimony. 
Best wishes and good luck. 

* * * 

E. Gad Pictures is the latest company 
in the field. By gad this is good. 

* * * 

Grant L. Brightman has severed his 
connection with the Allgood Pictures Cor- 
poration as publicity manager in the exploi- 
tation of their forthcoming serial "The 
Whirlwind" starring Charles Hutchison, 
being produced by Allgood under the di- 
rection of Joseph A. Golden. Mr. Bright- 
man's successor has not yet been appointed. 

* * * 

Kenneth Webb expects to go to Boston 
about December 1st, but refuses to state 
whether or not the rumor that he is to 
enlist on the new Boston police force is 
true. "My mission is secret," said Mr. 
Webb. Maybe he is going to establish a 
Boston Lodge of the order of A.M.P.A. 

* * * 

Charlie Giblyn cannot find enough 
streets in New York on which to take pic- 
tures, so he is building a New York street 
on the out-door stage at the Peerless Stu- 
dio for Famous Players. Charlie, who is 
said to have looked New York streets over 
carefully in order to qualify for the job, 
says it will be a regular New York street — 
all torn up an' everything. 



Metro's New Star 




An artistic phutosrrnph of Alice Lake, who 
is to feature in Screen Classics, Inc.. 
productions. 



George Irving, president of the M.P.D.A. 
recently finished the production of "The 
Blue Pearl" and will soon be "at it" again 
making the screen version of "The Girl 
in Waiting." 

* * * 

Frederick A. Thomson recently com- 
pleted Arthur Somers Roche's "The Sport 
of Kings" with Matt Moore and Margot 
Kelly in the leading roles. Mr. Thomson 
hints that he may sit in lodge with Los 
Angeles members some time during De- 
cember. 

* * * 

Tom Terriss, the popular Vitagraph 
director, attended lodge at ^.P.D.A. quar- 
ters Tuesday night, November 18, for the 
first time in several meetings. "I just fin- 
ished 'The Fortune Hunter'," said Mr. Ter- 
riss, "and made for New York, and meet- 
ing with the boys is the first pleasure in 
which I have indulged myself. Leaving 
a neighbor like Brother Ralph Ince shows 
how much I think of shaking hands with 
brother directors and getting a budget of 
latest M.P.D.A. news." 

* * * 

President George Irving, Secretary 
Ashley Miller and Treasurer C. Jay 
Williamshave agreed upon putting into 
practice a stunt of their Sunday School 
days. A prize for presenting the most 
pertinent and interesting article on the pro- 
motion of better pictures and general up- 
lift of the industry, in which each member 
is rightfully concerned, will be awarded. 
The coveted distinction of leading the 
Grand March at the annual M.P.D.A. Ball, 
which, to members of the organization is 
likened to the Sunday School picnic in the 
good old days of the magic lantern will 
fall to the winner. 

* * * 

Joe Samath said that the power to write 
was given to press agents so that they 
might better disguise the thoughts of their 
employers. Wonder if he had any particu- 
lar one in mind at the time? 

* * * 

Grandpop's chair was too stiff-backed for 
"Prince Eddie" and Mr. Fqx had to slide 
it out of the box and into the moth balls, 
while the Prince sat in a regulation chair. 
This however could not be called a set- 
back. 



F. F. Latta to Retire 

From Austin Theatre 

F. F. Latta, veteran Austin, Minn., 
exhibitor, who is one of the best known 
theatre men in that section of the state, 
has sold out his interests to Stephen 
Braun and sons of Waupon, N. D., and 
will retire December 1. 

Mr. Latta will surrender possession of 
the Lyric theatre, December 1, and will 
turn over the lease of the New Park 
theatre, now in the course of construc- 
tion. The new owner is an experienced 
showman and his sons are musicians. 



Changes Theatre's Name 

Louis Simmet, Nekoosa, Wis., exhib- 
itor, has changed the name of Wis theatre 
from the Converse to the Rialto and has 
made extensive improvements in the 
building. 



95 



EXHIBITORS HERALD 




96 



EXHIBITORS HERALD 



What the Picture Did For Me 

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR 

Copyright, 1919 



You are especially invited to contribute regularly to this department. 
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. 

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture 
did for the other fellow, thereby getting the only positive guide to box office values. Address, "What The 
Picture Did For Me". EXHIBITORS HERALD. 417 S. Dearborn St.. Chicago 



Artcraft 

He Comes Up Smiling, with Douglas 
Fairbanks. — They liked this for a change. 
— Clifford L. Niles, Grand theatre, Ana- 
mosa, Iowa. — Neighborhood patronage. 

The Narrow Trail, with Wm. S. Hart. 
— This is one of the best Hart pictures 
we ever ran. Will please any audience. — 
E. D. Lund, Hulbert theatre, Hulbert, 
Okla. — Neighborhood patronage. 

Wagon Tracks, with William S. Hart. 
Good. — J. W. Schmidt, Grand theatre, 
Breese, 111. — Neighborhood patronage. 

The Marriage Price, with Elsie Fer- 
guson. — Program picture. Star no pul- 
ler. Lost money on this and every pic- 
ture ever played of this star. — A. J. 
Twileger, Lyric theatre, Goldfield, Nev. 
— Mining camp patronage. 

Johanna Enlists, with Mary Pickford. 
— Good comedy. — W. B. Nielson, Liberty 
theatre, Fosston, Minn. — Small town 
patronage. 

He Comes Up Smiling, with Douglas 
Fairbanks. — Good. — J. W. Schmidt, 
Grand theatre, Breese, 111. — Neighbor- 
hood patronage. 

First National 

A Virtuous Vamp, with Constance 
Talmadge. — This is the best picture Con- 
stance ever made. Packed them up for 
three days. You can't go wrong on the 
Talmadge girls' pictures. — A. C. Dewhel, 
Pastime theatre, Iowa City, Iowa.- — Col- 
lege town patronage. 

A Temperamental Wife, with Con- 
stance Talmadge. — Good but no better 
than her former productions. Leading 
man did not make a hit with my patrons. 
— A Swedeman, Centennial theatre, War- 
saw, Ind. — General patronage. 

Auction of Souls, with Aurora Mar- 
diganian. — A good picture and pleased 
all. Title did not draw for me. Poor 
business. — G. F. Rediske, Ryegate the- 
atre, Slayton, Mont. — Small town patron- 
age. 

.Daddy Long Legs, with Mary Pick- 
ford.— My opinion this is the best Pick- 
ford to date. It came within $5.40 of 
breaking gate receipts record in this 
house. — Raymond Piper, Piper's Opera 
House. Virginia City, Nev. — General pat- 
ronage. 

A Midnight Romance, with Anita 
Stewart. — A production fully up to the 
standard set for First National Anita 
Stewart releases. A picture that will 
please anywhere. Star very popular. 
Business good. — Custer Carland, Vic- 
toria theatre, Frankfort, Mich. — Small 
town patronage. 

Mary Regan, with Anita Stewart. — 
Star great.. Picture fine, big puller. Big 



business. — A. J. Twilegar, Lyric theatre, 
Goldfield, Nev. — Mining camp patronage. 

Sunnyside, with Charley Chaplin. — 
Drew big on reputation of other two pic- 
tures on first night. Nothing on second 
night. — John Waller, Swan theatre, Cla- 
rinda, Iowa. — Neighborhood patronage. 

The Hoodlum, with Mary Pickford. — 
A good Pickford and pleased. Average 
receipts for this class of picture. — J. S. 
Latimer, Merit theatre, Wilburton, Okla. 
— Neighborhood patronage. 

Daddy Long Legs, with Mary Pick- 
ford. — Used a singer in Pickford make- 
up costume, advertised as a special fea- 
ture and cleaned up. Try it. — Broke my 
house record for the year. — J. D. Wood- 
beck, Casino theatre, Kissimmee, Fla. — 
General patronage. 

Auction of Souls, with Aurora Mar- 
diganian. — This was a very good picture 
and enjoyed by all. — E. P. Giacomazzi, 
Star theatre, San Juan, Calif. — Neigh- 
borhood patronage. 

Auction of Souls, with Aurora Mar- 
diganian. — Great picture. Good busi- 
ness. Two days run. Pleased the bet- 




CONSTANCE BINNEY 
A recent picture of the popular stage and 
screen beauty, starring in Realart's "Erst- 
while Susan." 



ter class. — W. R. Pyle, Gaiety theatre, 
Kingsport, Tenn. — Neighborhood pat- 
ronage. 

In Wrong, with Jack Pickford. — Good 
subject but Jack tries to pose too much 
before camera. — Fred Cosman, Electric 
theatre, St. Joseph, Mo. — General pat- 
ronage. 

Her Kingdom of Dreams, with Anita 
Stewart. — This is an excellent picture. — 
L. M. Browne, Mission theatre, Ponca 
City, Okla. — Neighborhood patronage. 

Bill Apperson's Boy, with Jack Pick- 
ford. — My patrons not crazy about this 
star. If it wasn't for his sister's reputa- 
tion he couldn't get by. — A. S. Widaman, 
Centennial theatre, Warsaw, Ind. — Gen- 
eral patronage. 

Tarzan of the Apes, with Elmo Lin- 
coln. — This is certainly a great picture 
and will draw them in if properly adver- 
tised, as the story has been read by the 
majority of fans. Will please grown ups 
and children alike. — J. H. Vaughan, New 
Orpheum theatre, Maquoketa, Iowa. — 
Critical patronage. 

Fox 

Checkers, with a special cast. — Picture 
great. Big puller and big business. — 
A. J. Twilegar, Lyric theatre, Goldfield, 
Nev. — Mining camp patronage. 

Cowardice Court, with Peggy Hyland. 
— Fine, just the kind of a light comedy 
that the people like. Good business and 
everybody pleased. — A. J. Love, Opera 
House, Roanoke, 111. — Small town pat- 
ronage. 

The Sneak, with Gladys Brockwell. — 
This picture went over big. Many pat- 
rons praised it highly. You should go 
after this one. — D. Griffith, Cozy theatre, 
Dugger, Ind. — Mixed patronage. 

The Speed Maniac, with Tom Mix.— 
Tom Mix is a wonderful drawing card. 
His pictures are all good. Book 'em. — 
A. C. Dewhel, Pastime theatre, Iowa 
City, Iowa. — College town patronage. 

Coming of the Law, with Tom Mix. — 
Star great, picture a fine Western. Won- 
derful scenery, fair business. — A. J. 
Twilegar, Lyric theatre, Goldfield, Nev. 
— Mining camp patronage. 

Riders of the Purple Sage, with Wm. 
Farnum. — Went over big, a fine picture. 
Should be run in all theatres. R. M. 
Stuntebech, Ozone theatre, Des Moines, 
Iowa. — Neighborhood patronage. 

The Winderness Trail, with Tom Mix. 
— Good picture. Big business. Pleased 
all. — W. R. Pyle, Gaiety theatre, Kings- 
port, Tenn. — Neighborhood patronage. 

The Last of the Duanes, with William 
Farnum. — Farnum is a wonderful draw- 
ing card. He has never made a failure, 
always good. Book him. — A. C. Dewhel, 



97 



EXHIBITORS HERALD 



Pastime theatre, Iowa City, Iowa. — Col- 
lege town patronage. 

Cupid's Round Up, with To in Mix. — 
Very good. — H. H. Billings, Pleasant 
Hour theatre, Pine Island, Minn. — Small 
town patronage. 

The Strange Woman, with Gladys 
Brockwell. — The first we have had by 
this star. Seemed to please all who saw 
it. Many words of praise for the star. — 
E. J. Sherburne, Electric theatre, Cam- 
bridge, Neb. — Neighborhood patronage. 

The Trouble Makers, with Jane and 
Katherine Lee. — Very good. Would like 
to have more like it. Pleased a big 
crowd. You can't go wrong if you book 
this one and advertise it big. — A. J. Love, 
Opera House, Roanoke, 111. — Small town 
patronage. 

Wolves Of the Night, with William 
Farnum. — A very good attraction. Good 
business. — F. Heller, Starland theatre, 
Anderson, Ind. — Transient patronage. 

Woman, Woman, with Evelyn Nesbit. 
— Poor. Star has no drawing power 
here. — Whitman and Graffort, Princess 
theatre, Buchanan, Mich. — General pat- 
ronage. 

Hell Roarin' Reform, with Tom Mix. 
— Chuck full of action and interesting 
throughout. — E. J. Sherburne, Electric 
theatre, Cambridge, Neb. — Neighborhood 
patronage. 

Pitfalls of a Big City, with Gladys 
Brockwell. — A fine picture. Patrons 
were very well pleased. This star always 
pleases and draws good for me. — A. J. 
Love, Opera House, Roanoke, 111. — Small 
town patronage. 

Checkers, with a special cast.— Big 
money-getter. A picture with something 
in it to please everyone. Three days 
capacity in three solid days of rain. — F. 
Heller, Starland theatre, Anderson, Ind. 
— Transient patronage. 

Peg Of the Pirates, with Peggy Hy- 
land. — Good picture of the kind. But 
costume plays are dead. Good business. 
— W. D. Martin, Badger theatre, Neills- 
ville, Wis. — Small town patronage. 



Putting It Over, with George Walsh. 
— Not up to Walsh's average. — J. H. 
Vaughan, New Orpheum theatre, Maquo- 
keta, Iowa. — Critical patronage. 

Riders of the Purple Sage, with Wil- 
liam Farnum. — Good. — J. W. Schmidt, 
Grand theatre, Breese, 111. — Neighbor- 
hood patronage. 

Goldwyn 

Strictly Confidential, with Madge Ken- 
nedy. — Picture a dandy. Comedy-drama 
that pleased everyone. Star great. Fair 
business. — A. J. Twilegar, Lyric theatre, 
Goldfield, Nev. — Mining camp patron- 
age. 

The Road Called Straight, with Louis 
Bennison. — A fair picture. — Custer Car- 
land, Victoria theatre, Frankfort, Mich. 
— Small town patronage. 

Leave It to Susan, with Madge Ken- 
nedy. — Good picture. Madge Kennedy a 
great favorite here among the younger 
class. Capital business. — D. Griffith, 
Cozy theatre, Dugger, Ind. — Mixed pat- 
ronage. 

The Danger Game, with Madge Ken- 
nedy. — A very good picture. Just 
enough comedy with it to make it good. 
— E. P. Giacomazzi, Star theatre, San 
Juan, Calif. — Neighborhood patronage. 

The Fair Pretender, with Madge Ken- 
nedy. — Fair picture. — Schonlan & Abra- 
ham, S. & A. theatre, Houston, Minn. — 
Neighborhood patronage. 

A Perfect Thirty-Six, with Mable Nor- 
mand. — Good. — J. W. Schmidt, Grand 
theatre, Breese, 111. — Neighborhood pat- 
ronage. 

Sunshine Alley, with Mae Marsh. — 
This is a fair picture. Marsh well liked 
here. — L. A. Hasse, Majestic theatre, 
Mauston, Wis. — General patronage. 

The Pest, with Mabel Normand. — 
Good picture. Big business. — J. F. 
Jobes & Son, Lyric theatre, Hawarden, 
la. — Neighborhood patronage. 

The Hell Cat, with Geraldine Farrar. 
— This went over good. — J. F. Alker, 



Mabton theatre, Mabton. Wash.— Small 
town patronage. 

Shadows, with Geraldine Farrar. — 
Good Alaskan atmosphere. Holds inter- 
est and will please most any audience. — 
C. T. Metcalf, Opera House, Greenfield, 
111. — Neighborhood patronage. 

Sis Hopkins, with Mabel Normand. — 
Very poor. Many complaints. — E. A. 
Bloomquist, Wisner theatre, Eldora, la. 
— Small town patronage. 

One Week of Life, with Pauline Fred- 
erick. — There was enough work put on 
this to make it a good picture, but the 
story was weak and improbable. — Custer 
Carland, Victoria theatre, Frankfort. 
Mich. — Small town patronage. 

Hodkinson 

Sahara, with Louise Glaum. — Good 
picture and went over big two days. 
Pleased all at an advanced price. — W. R. 
Pyle, Gaiety theatre, Kingsport, Tenn. — 
Neighborhood patronage. 

Desert Gold, with a special cast. — The 
best picture of this kind I have ever 
played. Broke house record held by 
Checkers. Held up for a five-day show- 
ing. Book it. — N. Page, Peoples theatre, 
Superior, Wis. — Transient patronage. 

The Turn of a Card, with Warren 
Kerrigan. — Dandy. Kerrigan always 
good. — Rae Peacock, Mystic theatre, 
Stafford, Kans. — General patronage. 

The Joyous Liar, with J. Warren Ker- 
rigan. — A very good picture. Away 
above the average. Pleased all classes 
with many hearty laughs. Best Kerrigan 
picture seen here for a long time. — 
Charles Lamb, Palm theatre, Rockford, 
111. 

Desert Gold, with a special cast. — Best 
picture of this kind we have ever played. 
Big at advanced admission prices. — F. 
Nemec, United theatre, St. Cloud, Minn. 
— Down town patronage. 

The Westerners, all star cast. — The 
best Western picture I ever run. Just 
the kind that people want. Not a cheap 
shoot 'em up Western. Pleased all two 
days. Big business.- — W. R. Pyle, Gaiety 
theatre, Kingsport, Tenn. — Neighbor- 
hood patronage. 

The Best Man, with Warren Kerrigan. 
—Proved a very entertaining mystery 
comedy. — Bert Norton, Kozy theatre, 
Eureka, 111. — Neighborhood patronage. 

Desert Gold, with E. K. Lincoln. — I 
would class this picture B, as it did not 
get the money for me. Cannot rate this 
with the best. — P. D. Allerman, Strand 
theatre, Clinton, Iowa. — General patron- 
age. 

The Joyous Liar, with J. Warren Ker- 
rigan. — Got many favorable comments. 
Pleased both women and men. — W. Di- 
neen, Alcazar theatre, Chicago, Ill- 
Loop patronage. 

Metro 

The Brat, with Nazimova. — The best 
picture she ever played in. Advertised 
strong. Did the business. — Turner & 
Dahnken, T. & D. theatre, Sacramento, 
Calif. — General patronage. 

The Brat, with Nazimova. — One of the 
best pictures ever played in this house. 
Book it and boost it. — H. A. Davidson, 
Royal theatre, Cherryvale, Kans. — Neigh- 
borhood patronage. 

In the Lion's Den, with Bert Lytell. — 
Well liked by everyone. — Mrs. R. J. Jor- 



JACK PICKFORD AS A GOLDWYN STAR 




Wallace Worsley, directing "The Little Shepherd of Kingdom Come," from the novel of 
that name by John Fox, Jr., In nhown instructing IMckford between scenes. 



98 



EXHIBITORS HERALD 



dan, Hinsdale theatre, Hinsdale, 111. — 
Neighborhood patronage. 

Pals First, with Harold Lockwood. — 
Drew well. Pleased. A splendid pic- 
ture from every angle. — A. R. Anderson, 
Gem theatre, Twin Falls, Idaho. — Neigh- 
borhood patronage. 

As the Sun Went Down, with Edith 
Storey. — As good as many of the so- 
called specials. A real Western with a 
real moral. — R. Ross Riley, Wigwam 
theatre, Oberlin, Kans. — Small town pat- 
ronage. 

Easy to Make Money, with Bert Ly- 
tell. — Get this, it will get the money, easy 
at that. Good business. — Will F. Krahn, 
Lorin theatre, Berkeley, Calif. — Neigh- 
borhood patronage. 

The Island of Intrigue, with May Al 
lison. — An excellent picture. Nice pho- 
tography and adorable star.— Elks the- 
atre, Prescott, Ariz. — General patronage. 

Social Quicksands, with Francis X. 
Bushman and Beverly Bayne. — Very 
good. — L. M. Kuhna, Gibson theatre, 
Gibson, N. M. — Mining camp patronage. 

Peggy Does Her Darndest, with May 
Allison. — Clever comedy-drama that gets 
lots of laughs. Am finding Metro a good • 
bet. — H. E. Earl], Star theatre, Daven- 
port, Iowa. — General patronage. 

The Red Lantern, with Nazimova. — 
Fell flat. Not the kind of a picture for 
this star. — J. A. Holmes, Arcade theatre, 
Holtville, Calif. — Neighborhood patron- 
age. 

An Amateur Adventuress, with Emmy 
Whelan. — When Victor Potel gets in in 
the second reel they wake up — laugh and 
smile to the end. It's good. — Raymond 
Piper, Piper's Opera House, Virginia 
City, Nev. — General patronage. 

The Testing of Mildred Vane, with 
May Allison. — A great picture. Keeps 
you guessing till the very end. Pleased 
all. Good for any audience. — C. E. Lein- 
inger, Grand theatre, East Palestine, O. 
— General patronage. 

Full Of Pep, with Hale Hamilton.— A 
good comedy built for entertainment 
purposes. — Elks theatre, Prescott, Ariz. 
— General patronage. 

The Parisian Tigress, with Viola 
Dana. — This can not begin to compare 
with Satan, Jr. It is not fair to Miss 
Dana or Metro to let one like this get 
out. — A. N. Niles, Eminence theatre, 
Eminence, Ky. — General patronage. 

As the Sun Went Down, with Edith 
Storey. — This is very good. — J. F. Alker, 
Mabton theatre, Mabton, Wash. — Small 
town patronage. 

The Demon, with Edith Storey. — Miss 
Storey as a primitive type always a suc- 
cess. Try this one and see. — R. Ross 
Riley, Wigwam theatre, Oberlin, Kans.— 
Small town patronage. 

Faith, with Bert Lytell. — Good picture 
but not just the right kind of story for 
Lytell. — L. M. Kuhns, Gibson theatre, 
Gibson, N. M. — Mining camp patronage. 

In For Thirty Days, with May Alli- 
son. — Very clever comedy. — Berggren & 
Taddiken, Elite theatre, Morganville, 
Kans. — Neighborhood patronage. 

That's Good, with Hale Hamilton.— 
This picture is very good. Went over 
well. — J. F. Alker, Mabton theatre, Mab- 
ton, Wash. — Small town patronage. 

Paramount 

The Valley of Giants, with Wallace 
Reid. — A good picture. A little above 
average. Business immense. Picture 



EVERY MAN HAS HIS HOBBY AND— 




~4\ 



With Marshall IVeilan, the director, it is music. Mr. Neilan is something' of si director 
of music as well as of pictures, and is here seen directing hoth the studio 
orchestra supplying" the musical inspiration for :i dramatic situation and the 
players enacting- the scene. 



689658 A 



seemed to draw more than I looked for. 
—Charles Lamb, Palm theatre, Rockford, 
111. — General patronage. 

The Life Line, with special cast. — Did 
fine business and picture pleased. — James 
Sams, Rosemary theatre, Ocean Park, 
Calif. — General patronage. 

Putting It Over, with Bryant Wash- 
burn. — Washburn's popularity improving. 
Business fair. — R. M. Reese, Sultana 
theatre, Williams, Ariz. — Neighborhood 
patronage. 

Naughty Naughty, with Enid Bennett. 
' — A good picture, but did not draw so 
well. Everyone pleased. — E. D. Luna, 
Hulbert theatre, Hulbert, Okla. — 'Neigh- 
borhood patronage. 

The Egg Crate Wallop, with Charles 
Ray. — Best Ray in a long time. Filled 
up the house every performance. — Betts 
& Sesuer, Varsity theatre, Palo Alto, 
Calif. — Local patronage. 

Jane Goes a Wooing, with Vivian Mar- 
tin. — A little old but at that pleased bet- 
ter than a lot of the late productions. A 
clean, wholesome, entertaining picture. — 
A. Swedeman, Centennial theatre, War- 
saw, Ind. — General patronage. 

On the Quiet, with John Barrymore. 
— Pleased. A nice business. Good pro- 
gram picture. — Clifford L. Niles, Grand 
theatre, Anamosa, Iowa. — Neighborhood 
patronage. 

Love Insurance, with Bryant Wash- 
burn. — Very good picture. The best the 
star has made in a long while. Drew ca- 
pacity. — G. Douthwaite, Lyric theatre, 
Oxnard, Calif. — General patronage. 

Love Me, with Dorothy Dalton. — This 
star does not take well here. Picture 
fair. — E. J. Sherburne, Electric theatre, 
Cambridge, Neb. — Neighborhood patron- 
age. 

Come Out of the Kitchen, with Mar- 
guerite Clark. — Star fine. Picture the 

99 



best this star has made for a long time. 
Good support. Business poor on account 
of the star appearing in so many poor 
pictures the past year. — A. J. Twilegar, 
Lyric theatre, Goldfield, Nev. — Mining 
camp patronage. 

-In Mizzoura, with Robert Warwick. — 
Very good picture. Did fine business 
first two days. — James Sams, Rosemary 
theatre, Ocean Park, Calif. — General 
patronage. 

The Dub, with Wallace Reid.— The 
best picture that we have run for a long 
while. Action begins in the first reel. 
Audience well pleased. — Berggren & 
Taddiken, Elite theatre, Morganville, 
Kans. — Neighborhood patronage. 

Land of Promise, with Billie Burke. — 
Fair picture; star is usually popular here, 
but failed to register this time. Poor 
business. — W. D. Martin, Badger theatre, 
Neillsville, Wis. — Small town patronage. 

Bill Henry, with Chas. Ray. — Not as 
good as his past work but gets over on 
account of Ray. Fair business. — Will F. 
Krahn, Lorin theatre, Berkeley, Calif. — 
Neighborhood patronage. 

The Lady of Red Butte, with Dorothy 
Dalton. — -Poor picture. If star makes 
any more like this she is through here. 
Did not please. — C. E. Greenwood, Pol- 
lard theatre, Guthrie, Okla. — Middle 
class patronage. 

Paid In Full, with Pauline Frederick. 
— Personally I think it one of star's best 
pictures. Average Sunday night. My 
patrons are not crazy about her. — Mrs. 
Pearl Desky, Bell theatre, Livermore, 
Calif. — Small town patronage. 

Mating of Marcella, with Dorothy Dal- 
ton. — Fair picture only. Used it on Sat- 
urday night and it did not draw. — A. N. 
Miles, Eminence theatre, Eminence, Ky. 
— General patronage. 

Boots, with Dorothy Gish. — An accept- 



EXHIBITORS HERALD 



able program offering, but our patrons 
don't like the. star.— Beth Drew Guhl, 
Pastime theatre, Delavan, Wis. — High 
class patronage. 

Little Comrade, with Vivian Martin. 
f~A little star, a little story and a little 
crowd. Made our evening entertainment 
seem like days of old when good pictures 
were scarce. — R. R. Booth, Paramount 
theatre, Nebraska City, Neb. — Neighbor- 
hood patronage. 

The Squaw Man, with a special cast. — 
Very good. Fine story.— Opera House, 
Paw Paw, 111. — Neighborhood patronage. 

The Sheriff's Son, with Charles Ray.— 
A good picture. Not as satisfactory as 
some of Ray's subjects. — Elks theatre, 
Prescott, Ariz. — General patronage. 

Heart of Youth, with Lila Lee. — Good 
for Lila Lee. Pleased the majority. 
Fair business. — Will F. Krahn, Lorin 
theatre, Berkeley, Calif. — Neighborhood 
patronage. 

Price Mark, with Dorothy Dalton. — 
Dalton draws well for me and is excep- 
tionally well liked in this strong produc- 
tion. — Walter Coddington, Home the- 
atre, Rantoul, 111.— Neighborhood patron- 
age. 

Believe Me Xantippe, with Wallace 
Reid. — Out of date. Was good in its 
day. — E. J. Sherburne, Electric theatre. 
Cambridge, Neb. — Neighborhood patron- 
age. 

The False Faces, with Henry Walt- 
hall. — Good picture of spy type, excel- 
lently produced, but war theme is very 
dead. Everyone knows this but the dis- 
tributors. — W. D. Martin, Badger the- 
atre, Neillsville, Wis. — Small town pat- 
ronage. 

Rose of the River, with Lila Lee. — 
Only fair. No drawing power. Average 
business. — Will F. Krahn, Lorin theatre, 
Berkeley, Calif. — Neighborhood patron- 
age. 

The False Faces, with Henry Walt- 
hall. — Contains as much action and mys- 
tery as average serial. Pleased large 
crowd. — Bert Norton, Kozy theatre, Eu- 
reka, 111. — Neighborhood patronage. 

The Woman Thou Gavest Me, with 
Katherine McDonald. — This picture was 
a real special. All the star cast did ex- 
cellent work. Good business. — A. J. 
Twilegar, Lyric theatre, Goldfield, Nev. — 
Mining camp patronage. 

Let's Elope, with Marguerite Clark. — 
A pleasing comedy made so by the pop- 
ularity of the star. — Elks theatre, Pres- 
cott, Ariz. — General patronage. 

The Sheriff's Son, with Charles Ray — 
Fair picture, but didn't make much im- 
pression on my crowd. — F. L. Clarke, 
Cozy theatre, Hazen, Ark. — Neighbor- 
hood patronage. 

The Love Burglar, with Wallace Reid. 
— Some picture. Get it. Good business. 
— Will F. Krahn, Lorin theatre, Berkeley, 
Calif. — Neighborhood patronage. 

Poor Boob, with Bryant Washburn. — 
Better than average program picture. 
Pleased good Saturday crowd. — Bert 
Norton, Kozy theatre, Eureka, 111. — 
Neighborhood patronage. , 

Mirandy Smiles, with Vivian Martin. 
— Poorest Martin picture that we have 
run. Fair program. — Berggren & Taddi- 
ken, Elite theatre, Morganville, Kans. — 
Neighborhood patronage. 

Pathe 

The Midnight Stage, with Frank Kee- 
nan. — Splendid program feature. Pleased 



pilllllllllllllllllllllllllllllll^ 

| ENCOURAGEMENT j 

I is good for any man. j 

| Assured that he is on the | 
| right track and going in | 
| the right direction, told | 
| that he is being watched j 
| by men who hope for his I 
j success and will aid him | 
| in gaining it, any man | 
| will extend himself to the 1 
| utmost to I^eep from dis- j 
| appointing his audience, j 

| Producers of motion pic- | 
| tures are guided by the | 
| opinions of the exhibitors j 
I who use their products. | 
| When a man makes a | 
| good picture, the best Way j 
| for an exhibitor to assure j 
| himself that the man will j 
| make more good pictures j 
| is to let him k n( >w that j 
| he thinks this type of pic- | 
| ture is good. 

| Producers read this de- | 
| partment. 

| Tell them about their good | 
| pictures, as well as their | 
| bad ones, and they will j 
| try to make more like them. j 

iiM ■ ;iii...::.u;,,;u,.m : mm .:/:.,;ii\,iJ! .Mi" .ii: ; ..ii 1 ::;!::]::;"':.!; 1 !" 

a big house. — J. S. Latimer, Merit the- 
atre, Wilburton, Okla. — Neighborhood 
patronage. 

Six Feet Four (American), with Wm. 
Russell.— Everybody pleased. Still talk- 
ing about it. Biggest business on this 
special ever had in house. — Mrs. S. Be- 
mis, Lomo theatre, Hammond, La. — 
Neighborhood patronage. 

The Thirteenth Chair, with a special 
cast. — Good picture. Booked as a big 
special, but not in that class. Star not 
strong enough for big stuff. Pleased. — 
John Waller, Swan theatre, Clarinda, la. 
— Neighborhood patronage. 

Yvonne From Paris (American), with 
Mary Miles Minter. — Above the average 
of Minter productions. This star fast 
replacing Mary Pickford here. — O. Han- 
sen, Jefferson theatre, Goshen, Ind. — 
General patronage. 

The World Aflame, with Frank Kee- 
nan. — Limited patronage account coal 
miners' strike, but considered best fea- 
ture ever played at the Merit. — J. S. 
Latimer, Merit theatre, Wilburton, Okla. 
— Neighborhood patronage. 



The Cry Of the Weak, with Fannie 
Ward. — No one liked this. Not a rest- 
ful moment in it. — Mrs. R. J. Jordan, 
Hinsdale theatre, Hinsdale, 111. — Neigh- 
borhood patronage. 

Six Feet Four (American), with Wil- 
liam Russell. — Over capacity business, 
all could not get in. Getting a return 
date. Greatest of its kind. — Navano 
Bros., Pictureland theatre, Garyville, La. 
— General patronage. 

Common Clay, with Fannie Ward. — 
Awful. Average puller. — K. J. Aglow, 
Strand theatre, Whitewater, Wis. — Gen- 
eral patronage. 

Robertson-Cole 

Her Purchase Price, with Bessie Bar- 
riscale. — Star and feature pleased big 
crowds three days. — Tom Arthur, Cecil 
theatre, Mason City, Iowa. — Mixed pat- 
ronage. 

Men's Desire, with Lewis Stone. — 
Great, full of pep. Great photography. 
Everyone well pleased. You can't lose 
on this one. — Wm. Francis, South Side 
theatre, Greensburg, Ind. — Mixed patron- 
age. 

The Dragon Painter, with Sessue 
Hayawaka. — Very good, but Jap is not 
liked very well here. — J. S. Latimer, 
Merit theatre, Wilburton, Okla. — Neigh- 
borhood patronage. 

The Dragon Painter, with Hayawaka. 
— The Jap is one of my best stars. 
Pleased in this picture. — Tom Arthur, 
Cecil theatre, Mason City, Iowa. — Mixed 
patronage. 

The Sage Brush Hamlet, with William 
Desmond. — Good but not the star's best. 
Photography good. Fair business. — Wm. 
Francis, South Side theatre, Greensburg, 
Ind. — Mixed patronage. 

Select 

The Way of a Woman, with Norma 
Talmadge. — A very good picture. This 
star is a good drawing card. They are 
the best drawing cards in the business. 
—A. C. Dewhel, Pastime theatre, Iowa 
City, Iowa. — College town patronage. 

Upstairs and Down, with Olive Thom- 
as. — Pleased them all. Advertise this 
one and you will get results. Especially 
liked by the young folks. — E. J. Sher- 
burne, Electric theatre, Cambridge, Neb. 
— Neighborhood patronage. 

Upstairs and Down, with Olive Thom- 
as. — Went over good. Good story, and 
star carries it through nicely. — Fred Cos- 
man, Electric theatre, St. Joseph, Mo. — 
General patronage. 

A Perfect Lover, with Eugene O'Brien. 
— If this is the class of productions we 
can expect from Select for this year, it 
would pay any movie actor or actress to 
work one year for Select gratis to estab- 
lish a reputation. Keep it up Eugene, 
next year you can ask $100 per day in 
Goshen. — G. Hansen, Jefferson theatre, 
Goshen, Ind. — General patronage. 

Sauce for the Goose, with Constance 
Talmadge. — Good comedy. Good busi- 
ness. Pleasing picture, star well liked. — 
W. R. Pyle, Gaiety theatre, Kingsport, 
Tenn. — Neighborhood patronage. 

The Forbidden City, with Norma Tal- 
madge. — Star great. Picture fine for its 
kind, but Goldfield won't patronize a' 
Japanese or Chinese picture play. No 
Japs or Chinamen allowed in the town. 
Business very poor. — A. J. Twilegar, Ly- 
ric theatre, Goldfield, Nev. — Mining 
camp patronage. 



100 



EXHIBITORS HERALD 



Jacques of the Silver North, with 
Mitchell Lewis. — A glorious portrayal of 
the snow country, and no mistakes will 
be made in booking this one. Advance 
your price. — Walter Coddington, Home 
theatre, Rantoul. 111. — Neighborhood pat- 
ronage. 

Faith of the Strong, with Mitchell 
Lewis. — A very good picture and should 
draw well where Lewis is popular. He 
happens not to be a favorite in this town. 
— Mrs. Pearl Desky, Bell theatre, Liver- 
more, Calif. — Small town patronage. 

The Perfect Lover, with Eugene 
O'Brien. — Star very good. Support very 
poor. Fair business. — A. J. Twilegar, 
Lyric theatre. Goldfield, Nev. — Mining 
camp patronage. 

The Spite Bride, with Olive Thomas. 
— Not much to this picture. — Mrs. R. J. 
Jordan, Hinsdale theatre, Hinsdale, 111. — 
Neighborhood patronage. 

Mrs. Leffingwell's Boots, with Con- 
stance Talmadge. — Good as usual. Con- 
stance sure makes a hit with our patrons. 
— E. J. Sherburne, Electric theatre, Cam- 
bridge, Neb. — Neighborhood patronage. 

The Perfect Lover, with Eugene 
O'Brien. — O'Brien is popular with ladies 
here, and we did well with the subject. 
— Fred Cosman, Electric theatre, St. Jos- 
eph, Mo. — General patronage. 

The Forbidden City, with Norma Tal- 
madge. — Don't see why any company 
will put a good star in a picture like 
this. — W. R. Pyle, Gaiety theatre, Kings- 
port, Tenn. — Neighborhood patronage. 

The Way of a Woman, with Norma 
Talmadge. — Norma Talmadge always 
gets the money and especially when in a 
strong production like this. My hat is 
off to the Talmadge family. Book 'em 
all. — Walter Coddington, Home theatre, 
Rantoul, 111. — Neighborhood patronage. 

The Forbidden City, with Norma Tal- 
madge. — Big house in dull season. Ev- 
eryone pleased. Select's prints are good. 
— C. Welstead, Garden theatre, La Jolla, 
Calif. — General patronage. 




LOUISE LOWELL 
Fox news camera maid, who secured some 
splendid shots of the Prince of Wales 
npon his visit to Toronto. 



Jacques of the Silver North, with 
Mitchell Lewis. — A good north woods 
picture. Will get by as an original offer- 
ing where Code of the Yukon has never 
been played. Some scenes suggest a 
clipping from that picture. — J. C. Jenk- 
ins, Auditorium theatre. Neligh, Neb. — 
Neighborhood patronage. 

Upstairs and Down, with Olive Thom- 
as. — Picture a fine comedy-drama that 
pleased everybody and they are talking 
about it yet. Fine business. — A. J. 
Twilegar, Lyric theatre, Goldfield, Nev. — 
Mining camp patronage. 

Triangle 

You Can't Believe Everything, with 
Gloria Swanson. — Good program pic- 
ture. — C. C. Estes, Crystal theatre, Wa- 
tertown, Minn. — Neighborhood patron- 
age. 

Peggy, with Billie Burk. — Filled in on 
opening with a return. Went over better 
than expected. — Fred Cosman, Electric 
theatre, St. Joseph, Mo. — General pat- 
ronage. 

Until They Get Me, with Pauline 
Starke. — A dandy picture. Pleased ev- 
eryone. Wish we could get more pic- 
tures as good. — E. D. Luna, Hulbert, 
Okla. — Neighborhood patronage. 

The Wild Goose Chase, with Hazel 
Daley. — Great. Great snow scenes. 
Good plot and acting. Many comments. 
— Wm. Francis, South Side theatre, 
Greensburg, Ind. — Mixed patronage. 

The Silent Rider, with Roy Stewart. 
— Not as good as some of Stewart's, 
but O. K. — C. C. Estee, Crystal theatre, 
Watertown, Minn. — Neighborhood pat- 
ronage. 

United Artists 

Broken Blossoms, a D. W. Griffith 
production. — The most effective piece of 
picture producing I ever saw, but it was 
over the heads of many. Delicate shad- 
ing in work of Barthelmess and Lilian 
Gish. Capacity business. — W. D. Martin, 
Badger theatre, Neillsville, Wis. — Small 
town patronage. 

His Majesty, the American, with Doug- 
las Fairbanks. — This is a great picture 
and price not prohibitive to small the- 
atres. Everyone pleased. — E. J. Sher- 
burne, Electric theatre, Cambridge, Neb. 
— Neighborhood patronage. 

Broken Blossoms, a D. W. Griffith 
production. — A knockout. The picture 
is a disappointment to many, but is well 
liked by a majority. We advanced prices 
and put over a big advertising campaign. 
Broke all records. — Turner & Dahnken, 
T. & D. theatre, Sacramento, Calif. — 
General patronage. 

His Majesty, the American, with Doug- 
las Fairbanks. — Best Fairbanks picture 
to date. Drew well, good business. — 
Will F. Krahn, Lorin theatre, Berkeley, 
Calif. — Neighborhood patronage. 

Broken Blossoms, a D. W. Griffith 
production. — Nothing extra about this. 
Patrons disappointed in Mr. Griffith re- 
leasing such a poor story. Do not raise 
your price on this. Nothing to compare 
with his previous releases. — Arthur T. 
Goggans, Riverdale theatre, Riverview, 
Ala. — Neighborhood patronage. 

United Picture Theatres 

Playthings of Passion, with Kitty Gor- 
don. — This is a good one and will get 
; the business. United have got only good 
Rictures. I have run them aU.^W. R> 




LIONEL BARRYMORE 
Star of the Paramount-Artcraf t picture, 
"The Copperhead." In this new photo- 
graph, the resemblance he bears to his 
brother, John, is more strikingly re- 
vealed than in any previous portrait. 

Pyle, Gaiety theatre, Kingsport, Tenn. — 
Neighborhood patronage. 

Her Code of Honor, with Florence 
Reed. — Fine in every way. Sure to sat- 
isfy any audience. — Wm. Francis, South 
Side theatre, Greensburg, Ind. — Mixed 
patronage. 

The Man in the Open, with Dustin 
Farnum. — Picture splendid. Fair busi- 
ness. — W. D. Martin, Badger theatre, 
Neillsville, Wis. — Small town patronage. 

Her Game, with Florence Reed. — Good 
work by star and a pleasing subject. — 
Fred Cosman, Electric theatre, St. Jos- 
eph, Mo. — General patronage. 

The Light of the Western Stars, with 
Dustin Farnum. — A splendid story and 
well staged. United to be congratulated 
on their first release. No mistake can be 
made in booking this one. — Walter Cod- 
dington, Home theatre, Rantoul, 111. — 
Neighborhood patronage. 

Adele, with Kitty Gordon. — A war pic- 
ture, but good business and they liked it. 
— W. R. Pyle, Gaiety theatre, Kingsport, 
Tenn. — Neighborhood patronage. 

Universal 

The Delicious Little Devil, with Mae 
Murray. — If any exhibitor that is using 
Universal special attraction, don't make 
money it is his fault, for I think they 
are in a class by themselves. This one 
was a dandy. Story, star and photog- 
raphy great. — Wm. Francis. South Side 
theatre, Greensburg, Ind. — Mixed patron- 
age. 

The Delicious Little Devil, with Mae 
Murray. — Pleased all. Universal spe- 
cials are a good bet. — Raymond Piper, 
Piper's Opera House, Virginia City, Nev. 
— General patronage. 

The Sleeping Lion, with Monroe Sal- 
isbury—Best Western I ever ran. Star 
fine actor. — W. T. Hayes, Dreamland 
theatre, Providence, Ky. — Neighborhood 
patronage. 

What Am I Bid? with Mae Murray. — 
First appearance of this star here. 
Pleased everybody. Good story, excel- 
lent photography.— Arthur T. Goggans, 



101 



EXHIBITORS HERALD 



Riverdale theatre, Riverview, Ala. — 
Neighborhood patronage. 

What Am I Bid? with Mae Murray. — 
This play contains everything that goes 
to make a special. Full of action, great 
photography. Everybody that saw it 
more than satisfied. Star great. Boost 
it. — Wm. Francis, South Side theatre, 
Greensburg, Ind. — Mixed patronage. 

The Heart of Humanity, with Dorothy 
Phillips. — A wonderful production. Don't 
be afraid to advertise big. The play 
will satisfy all. Receipts for us close up 
to our record. — Ed. S. Wegener, Lyric 
theatre, Valley Junction, Iowa. — Neigh- 
borhood patronage. 

The Scarlet Shadow, with Mae Mur- 
ray. — Very poor story. Nothing to 
it. Audience dissatisfied. — S. J. Handy, 
Princess theatre, Franklin, Idaho. — 
Neighborhood patronage. 

The Price of a Good Time, with Mil- 
dred Harris. — A good picture with a 
good moral. Print in fine condition. — ■ 
H. R. Jenkins, Opera House, Dahlgren, 
111. — Small town patronage. 

Pretty Smooth, with Priscilla Dean. — 
Good plot in this one. Fine program 
picture. — Arthur T. Goggans, Riverdale 
theatre, Riverview, Ala. — Neighborhood 
patronage. 

What Am I Bid? with Mae Murray. — 
Fine. Pleased immensely. Extra good 
program picture. Better than some spe- 
cials. — John Waller, Swan theatre, Cla- 
rinda, Iowa. — Neighborhood patronage. 

The Little Brother of the Rich, with 
Frank Mayo. — First time to show this 
star, but everybody raved about him. 
Book this one and bill it as an extra. It 
will please most discriminating class. — 
D. Griffith, Cozy theatre, Dugger, Ind — 
Mixed patronage. 

The Weaker Vessel, with Mary Mac- 
Laren. — This picture is well named, for 
it surely is a weak one. Patrons walked 
out on it— J. H. Vaughan, New Orpheum 
theatre, Maquoketa, Iowa. — Critical pat- 
ronage. 

The Spitfire of Seville, with Hedda 
Nova. — Cannot think of a single reason 
why this picture should have been made. 
Shallow and unconvincing. — E. L. 
Franck, Oasis theatre, Ajo, Ariz. — Bor- 
der mining camp. 

Outcasts of Poker Flat, with Harry 
Carey. — Some picture. Some star. Get- 
ting better in each picture as he goes 
along. — D. Griffith, Cozy theatre, Dug- 
ger, Ind. — Mixed patronage. 

Vita graph 

The Wishing Ring Man, with Bessie 
Love. — Clean picture. One everyone 
will like, old and young. — W. T. Hayes, 
Dreamland theatre, Providence, Ky. — 
Neighborhood patronage. 

A Rogue's Romance, with Earle Wil- 
liams. — A very good reformed crook de- 
tective story. Has excellent Paris 
"Apache" slum scenes. — H. S. Earll, Star 
theatre, Davenport, Iowa. — General pat- 
ronage. 

The Bramble Bush, with Corrine Grif- 
fith. — Average program picture that 
pleased generally. — A Swedeman, Cen- 
tennial theatre, Warsaw, Ind. — General 
patronage. 

The Gamblers, with Harry Morey. — 
Nothing to recommend it. Original play 
poorly imitated. This picture lacks 
punch. — E. J. Sherburne, Electric the- 
atre, Cambridge, Neb. — Neighborhood 
patronage. 



In Honor's Web, with Harry Morey. 
—When a film company charges an ex- 
hibitor for one like this they owe him 
an apology. Certainly a very poor thing. 
Not one redeeming feature. — Ned Ped- 
igo, Highland theatre, Guthrie, Okla. — 
General patronage. 

All Man, with Harry Morey. — A good 
picture. Morey liked well here in all of 
his pictures. — H. R. Jenkins, Opera 
House, Dahlgren, 111. — Small town pat- 
ronage. 

The Clutch of Circumstance, with Cor- 
rine Griffith. — Leave it alone. — E. J. 
Sherburne, Electric theatre, Cambridge, 
Neb. — Neighborhood patronage. 

The Enchanted Barn, with Bessie 
Love. — The kind of picture everyone 
likes to see. Lots of comments. A good 
comedy picture. — H. R. Jenkins, Opera 
House, Dahlgren, 111. — Small town pat- 
ronage. 

World 

When Bearcat Went Dry, with a spe- 
cial cast. — When I played this the house 
was filled early in the evening and con- 
tinued to fill until late at night. This 
picture cannot fail to please any audi- 
ence. I ran this picture two days to ca- 
pacity business. — Geo. H. Cooke, Hub 
theatre, Mill Valley, Calif.— Neighbor- 
hood patronage. 

When Bearcat Went Dry, with a spe- 
cial cast. — An excellent picture. Broke 

piling 

| " DETTER Times" I 
| *-* Was not a widely- | 
| heralded attraction. It j 
| simply came along in the | 
| "general run of things" j 
| and was offered to exhibi- I 
| tors on very much the | 
| usual basis. 

| But it made big business | 
| for every exhibitor who j 
| learned of its wonderful m 
| advertising possibilities and j 
| entertainment qualities, j 

| Did you Wait for a sales- j 
| man to tell you what j 
| another exhibitor had done j 
| with it? And did you j 
| believe him, at first? j 

| Exhibitors who read the j 
| early reports of its success j 
| in these columns didn't § 
| need a salesman to tell § 
| them. Unusually success- | 
| ful box office attractions j 
| are always chronicled 1 
| FIRST in this department. j 




house records on one day's showing. — L. 
M. Lewis, Royal theatre, Hopkins, Minn. 
— Neighborhood patronage. 

The American Way, with Arthur Ash- 
ley. — Ashley is a clever actor and is ably 
assisted by Dorothy Green. Good pic- 
ture, full of pep.— E. J. Sherburne, Elec- 
tric theatre, Cambridge, Neb. — Neigh- 
borhood patronage. 

The Girl Alaska, with Lottie Kruse. — 
Fine. Great snow scenes. Kind of plays 
the people watch for. Full of action. — 
Wm. Francis, South Side theatre, 
Greensburg, Ind. — Mixed patronage. 

The Arizona Cat-Claw, with Edythe 
Sterling. — One of the best program pic- 
tures I have ever played. Should have 
been classed as a special. All lovers of 
out-door pictures and scenic grandeur 
cannot fail to be pleased with this won- 
derful picture of nature. A good love 
story and strong cast. — Geo. H. Cooke, 
Hub theatre, Mill Valley, Calif.— Neigh- 
borhood patronage. 

Hit or Miss, with Carlyle Blackwell. — 
Not much to this one. Will mildly en- 
tertain but that is all. — E. J. Sherburne, 
Electric theatre, Cambridge, Neb. — 
Neighborhood patronage. 

Broadway Saint, with Montague Love. 
— Very weak picture. — Rae Peacock, 
Mystic theatre, Stafford, Kans. — General 
patronage. 

Specials 

Mickey (Western Import), with Ma- 
bel Normand. — Played this picture with 
singer dressed up in costume same as 
Mickey used in opening scene, and 
scored a hit. — J. D. Woodbeck, Casino 
theatre, Kissimmee, Fla. — General pat- 
ronage. 

Stolen Orders (Brady), with a special 
cast. — Another of those pictures good a 
year or so ago. Anything with war title 
hurts business here now. — Fred Cosman, 
Electric theatre, St. Joseph, Mo. — Gen- 
eral patronage. 

The Unpardonable Sin (Harry Gar- 
son), with Blanche Sweet.— A splendid 
picture from every angle. However, our 
patrons do not like a picture with any 
war atmosphere or theme. — C. T. Met- 
calf, Opera House, Greenfield, 111. — 
Neighborhood patronage. 

The She Wolf (Frohman), with Texas 
Guinan. — Old time Western we used to 
see in five cent theatres. Good in some 
cities, but not here. — Fred Cosman, Elec- 
tric theatre, St. Joseph, Mo. — General 
patronage. 

Birth of a Race, with a special cast. — 
A wonderful picture. Don't be afraid to 
get behind this one. — Clifford L. Niles, 
Grand theatre, Anamosa, Iowa. 

The Unpardonable Sin (Harry Gar- 
son), with Blanche Sweet. — This is a 
big one and went over. Pleased all who 
saw it. — L. A. Hasse, Majestic theatre, 
Mauston, Wis. — General patronage. 

Girl of Hell's Agony (Frohman), with 
Texas Guinan. — 100% to the good. Five 
reels of action and story in two swift 
acts. They ate it up. — J. B. Stine, Gem 
theatre, Clinton, Ind. — Mining town pat- 
ronage. 

Yankee Doodle in Berlin (Mack Sen- 
nett), with special cast. — At advanced 
prices it did not satisfy at all. Business 
dropped off to one-half on second day. 
Will draw a good cro'wd, but disap- 
pointed to the extent that patrons told 
me of it, which is rare. — F. K. Davis, 
Majestic theatre, Eastland, Texas. — 
Mixed patronage. 



EXHIBITORS HERALD 



Mickey (Western Import), with Ma- 
bel Normand. — Went well for four days. 
Exploitation puts it over. — Ben L. Mor- 
ris, Olympic theatre, Bellaire, O. — Gen- 
eral patronage. 

The Unpardonable Sin (Harry Gar- 
son), with Blanche Sweet. — A very good 
picture of its kind. Good crowd, well 
pleased. — Jack Nutter, Deadwood the- 
atre, Deadwood, S. D. — Small town pat- 
ronage. 

Hearts of the World, a D. W. Griffith 
production. — Wonderful picture. Pleased 
regardless of fact that people are tired 
of war pictures. — Mack Jackson, Strand 
theatre, Ashland, Ala. — General patron- 
age. 

Woman (Maurice Tourneur), with a 
special cast. — Satisfactory. Drawing title 
but only suitable for high class audience, 
as it will go over the heads of laboring 
class. — F. K. Davis, Majestic theatre, 
Eastland, Texas. — Mixed patronage. 

Hearts of the World, a D. W. Griffith 
production. — I understand that other 
small towns made a success with this 
picture, but we came out only a little 
better than even on it. We billed the 
entire county. Charged 85 cents for 
matinee -and $1.10 at night and played it 
two days, but never had a full house on 
any performance. — A. N. Miles, Emi- 
nence theatre, Eminence, Ky. — General 
patronage. 

Hearts of Men (Hiram Abrams), with 
George Beban. — A wonderful picture, but 
we lost money on it after giving it spe- 
cial advertising. — Beth Drew Guhl, Pas- 
time theatre, Delavan, Wis. — High class 
patronage. 

The Unpardonable Sin (Harry Gar- 
son), with Blanche Sweet. — We took in 
more money with this than any picture 
we ever ran, and on a stormy night at 
that. It is a very good production. — 
Frank Allen, Rose theatre, Byron, 111. — 
Small town patronage. 

Serials 

The Black Secret (Pathe), with Pearl 
White. — This is undoubtedly the best 
serial that ever played in my house or in 
Salt Lake. Opened show on first epi- 
sode at 10 o'clock Sunday morning and 
my aisles were full by 11 o'clock. This 
is absolutely a knockout. — Ray Peterson, 
Cozy theatre, Salt Lake City, Utah. — 
Downtown patronage. 

Smashing Barriers (Vitagraph), with 
William Duncan. — One of the best ser- 
ials we have ever run. — E. D. Luna, Hul- 
bert theatre, Hulbert, Okla. — Neighbor- 
hood patronage. 

The Red Glove (Universal), with Ma- 
rie Walcamp. — Very good and made a 
good drawing, but have had better.— R. 
M. Stuntebech, Ozone theatre, Des 
Moines, Iowa. — Neighborhood patron- 
age. 

Trail of the Octopus (Hallmark), with 
Ben Wilson. — Best money making serial 
I have run. Doubled my usual Wednes- 
day and Thursday on first episode and 
each week shows an increase. Plenty of 
action and surprise well sustained which 
is all that is necessary for a good serial. 
— H. A. Jones. Garden theatre, Chicago, 
111. — Neighborhood patronage. 

The Red Ace (Universal), with Marie 
Walcamp. — A good serial, but as it has 
war flavor it is a little old. — H. H. Jew- 
ett. Grand theatre, Annandale, Minn. 

Smashing Barriers (Vitagraph), with 
William Duncan. — First three chapters 
indicate that this is the best serial yet. 



It is different and has humor and human 
interest and actors act like human beings 
and do reasonable things. Big drawing 
card. — Ben L. Morris, Olympic theatre, 
Bellaire, Ohio. — General patronage. 

The Perils of Thunder Mountain (Vit- 
agraph), with Antonio Moreno. — Does 
not draw very well after five or six epi- 
sodes. Too much sameness. — W. C. 
Cleeton, Gem theatre, Higbee, Mo. — 
Small town patronage. 

The Tiger Trail (Pathe), with Ruth 
Roland. — Gets good crowd. — Philbrick & 
Knoblanch, Rex theatre, Allen Neb. 

Smashing Barriers (Vitagraph), with 
William Duncan. — Best serial I have 
seen but serials are not popular here. — 
C. Welstead, Garden theatre, La Jolla, 
Calif. — General patronage. 

The Midnight Man (Universal), with 
James J. Corbett. — Another serial that 
will please where serials are liked. Went 
- big with us for Saturday show. Jim has 
pleasing qualities and ability that go 
with the serial fans. — Ben L. Morris, 
Olympic theatre, Bellaire, Ohio. — Gen- 
eral patronage. 

The Iron Test (Vitagraph), with An- 
tonio Moreno. — Merely held its own. My 
patrons prefer Pathe serials. They say 
they have more suspense to them than 
Vitagraphs have. — A. N. Miles, Emi- 
nence theatre, Eminence, Ky. — General 
patronage. 

The Great Gamble (Pathe), with^Anne 
Luther and Clark Hutchison. — We have 
shown three episodes to S. R. O. and 
with attendance on the increase. Sure is 
a puller. — J. J. Kudlacek, Swan theatre, 
Swanton, Neb. — Neighborhood patron- 
age. 

The Trail of the Octopus (Hallmark), 
with Ben Wilson. — In view of the fact 
that I am repeating on my competitor on 
this serial, it is getting me more money 
than any serial I have run in a long time. 
It is a mystery serial that keeps every 
one guessing. Business is improving 
with each episode. — P. M. Raskow, Home 
theatre, Chicago, 111. — Neighborhood pat- 
ronage. 

The Master Mystery (World), with 
Houdini. — Going big. Fine serial. Star 
at his best. Am playing the fourth epi- 
sode. — H. E. Gressler, Logan Heights 
theatre, San Diego, Calif. 

Hands Up (Pathe), with Ruth Rol- 
and. — Good serial. Good business. — G. 
E. Wendel, Opera House, Smithland, la. 
— Neighborhood pa-tronage. 

Perils of Thunder Mountain (Vita- 
graph), with Antonio Moreno. — On sev- 
enth episode. Holding up good. Great 
snow stuff and lots of action. — J. W. Ed- 
rington, Gaiety theatre, Santa Maria, 
Calif. 

The Fight for Millions (Vitagraph), 
with William Duncan. — Drew well and 
held up entire series. Photography very 
good. Am playing episode 15. — Alex 
McPherson, Los Alamos theatre, Los 
Alamos, Calif. — Small town patronage. 

The Tiger's Trail (Pathe) with Ruth 
Roland. — A very good serial of active 
type. Will please any audience. — D. B. 
Follett, Star theatre, Gibsonburg, O. — 
General patronage. 

Smashing Barriers, (Vitagraph) with 
William Duncan. — Has comedy line 
that so many serials lack. Good every 
way and holding up at eighth episode. 
Best serial yet. — A. Middleton, Grand 
theatre, DeQueen, Ark. — Small town pat- 
ronage. 

•103 



USE THIS BLANK 



Box Office Reports Tell the Whole 
Story. 

Join in This Co-operative Service. 
Report Regularly on 
Pictures You Exhibit 
And Read in The Herald 
Every Week What- Pictures 
Are Doing for Other Exhibitors. 

Fill in this blank now and send 
to Exhibitors Herald, 417 S. Dear- 
born St., Chicago. 

Title 

Star 

Producer 

Remarks 

Title 

Star 

Producer 

Remarks 

Exhibitor ." 

Name of Theatre 

Transient or Neighborhood Pat- 
ronage , 

City 

State 



EXHIBITORS HERALD 
PEARL WHITE'S FINAL APPEARANCE IN SERIALS 




The popular serial star is believed by many critics to have made her last photoplay the best in her long career. Above 
are three scenes from the seventh episode of "The Black Secret," which indicate the thrilling qualities of the elab- 
orate production. 



Ibanez Declares Pearl White Is 

Most Popular Star in the World 



Fairbanks contribution to the United 
Artists' schedule, was secured from the 
Washington exchange and shown to the 
royal party. 



Vicente Blasco Ibanez, the Spanish 
novelist now visiting the United States, 
believes Pearl White, Fox star, is the 
most popular motion picture actress in 
the world. The distinguished writer paid 
this tribute to the star while on a visit 
to the Fort Lee Studios of Fox Film 
Corporation, where he went to observe 
first hand the making of motion pictures 
— a subject in which he is greatly inter- 
ested. 

The books of Blasco Ibanez have been 
sold by hundreds of thousands in the 
United States. He is properly addressed 
as Mr. Blasco, because Ibanez is his 
mother's name and it is a Spanish cus- 
tom to link the paternal and maternal 
names. 

Pearl White Most Popular 

In the course of his tour of the studios 
Mr. Blasco, who evidenced keen interest 
in the taking of pictures and the manu- 
facture of the films, was asked for his 
opinion as to the leading actress of the 
screen. He said: "I think Pearl White 
is far and away the most popular screen 
star in the world." 

This statement was not intended as a 
compliment to his hosts, for he did not 
know at the time that Pearl White is a 
Fox star. Further describing Miss 
White's 'vogue abroad, he said: 

"Known Throughout Europe 

"In France and Spain — in fact, all over 
Europe and South America, Miss White 
is known by all persons who attend mo- 
tion picture entertainments. Here is a 
name that stirs the imagination of men 
and women in the two continents. In 
Paris, where I have lived for years, the 
announcement that a Pearl White pic- 
ture is to be shown always brings a full 
house. 

"The French and the Spanish consider 
her the ideal type of American girl; they 
are carried away with her dash and 
nerve; her spirited acting captivates 
them and her daring evokes their en- 
thusiasm. So popular is she that thou- 
sands of European girls have taken to 
wearing their hair in the style adopted 
by Miss White. _ 

"I am quite certain that she could give 



a wonderful interpretation of several of 
the important woman characters in my 
novels." 



English Prince Calls 

For Fairbanks Picture 

During the stay of His Majesty, the 
Prince of Wales, at White Sulphur 
Springs, Va., a hotel was turned over 
to his highness and party, W. B. Hines, 
manager of the hostelry, lending every 
aid at hand to make the royal visit a 
pleasant one. 

When it was learned that the prince 
wished a motion picture exhibition for 
a certain day he was consulted as to 
the choice of stars and Douglas Fair- 
banks was the actor chosen. A print of 
"His Majesty, the American," the first 



Universal Camera Man 

Possesses War Record 

Captain A. V. Rogers, whose record in 
the Canadian air service during the war 
includes the sinking of a German sub- 
marine off Heligoland, for which he 
was decorated, is now a camera man at 
Universal City and has finished photo- 
graphing his first picture, "The Day She 
Paid," featuring Francelia Billington 
and Charles Clary. 

Capt. Rogers was engaged in com- 
mercial photography in Los Angeles 
before the war. While in London he 
met Rex Ingram, Universal director, who 
was also in the R. F. C, and from this 
acquaintanceship the Universal engage- 
ment developed. 



Washington Success of Realart 

Productions Still Continuing 



Realart's occupation of the Washing- 
ton motion picture field continued last 
week with the successful showing of 
Mary Miles Minter in "Anne of Green 
Gables." Tom Moore, the exhibitor, is 
reported to be highly pleased and has 
conveyed to Realart's Washington man- 
ager, W. H. Rippard, an expression of 
his enthusiastic faith in the box office 
appeal of Realart productions as evi- 
denced by the quality of the first pic- 
tures. 

Special Appeal to Women 

According to Manager Rippard, "Anne 
of Green Gables" had a particular at- 
traction of women and girls with the 
result that, in the estimate of Rialto 
Theatre men, more women attended this 
picture than any other of the best pic- 
tures shown in the same theatre. 

This particular patronage is attrib- 
uted to the fact that the Realart photo- 
play is based on the stories of Ameri- 
can young womanhood, the Anne stories 
of L. M. Montgomery. Almost every 
girl has read these widely circulated 
novels, and now they are taking advan- 

104 



tage of the opportunity to see them on 
the screen in an adequate and artis- 
tically perfect presentation. 

Novel Explotation Idea 

Realart exploitation men are suggest- 
ing to exhibitors a far-reaching and ef- 
fective method of tying up this picture 
with one of the largest bodies of fans 
in the whole country, the school chil- 
dren. Boys and girls of all ages are 
acquainted with the L. M. Montgomery 
hooks, which are used in supplimentary 
reading in many school courses. The 
variety of sources which open up from 
this angle so well suited to motion pic- 
ture exploitation that crowds of young 
folks should be drawn to houses show- 
ing the picture, in the opinion of Real- 
art publicity men. 

Manager Rippard's observations on 
the Moore showing of the picture attrib- 
ute the Rialto success to this particular 
angle. The same psychology holds true, 
he points out, in every part of the coun- 
try which has a population of young 
people who have read, in school or out, 
the tender and appealing Anne stories. 



EXHIBITORS HERALD 




Arthur S. Hyman Secures World 

Rights to "Penny Philanthropist' ' 

Prepares to Offer Production on Open Market — Will 
Retain Illinois, Indiana, Michigan, Wisconsin 
and Ohio Rights 



The Arthur S. Hyman Attractions 
has purchased world rights to "Penny 
Philanthropist," the screen adaption of 
Clara E. Laughlin's book of the same 
title, and is preparing to offer it 
on the state right market, backed with 
an unusual and novel exploitation cam- 
paign. 

In it, Mr. Hyman is confident that he 
has one of the strongest offerings- of 
the year and predicts that it will take 
its place among the great successes on 
the independent market. 

Will Retain Five States 

Arthur S. Hyman in announcing his 
purchase stated that he would reserve 
the Illinois, Indiana, Wisconsin, Mich- 
igan and Ohio rights for his own ex- 
changes. 

"I will not enter the Ohio field until 
the first of the year, but I don't want 
a competing exchange in that territory 
to have an attraction like 'Penny Philan- 
thropist'," he declared. "It is a winner 
and I want to retain it as the opening 
offering of my new exchanges in the 
state. 

"In purchasing 'Penny Philanthropist,' 
I have a production which merits a far 
reaching and unusual exploitation cam- 
paign and I intend to give it this back- 
ing. Opening with trade paper adver- 
tising, and later going into every 
avenue of publicity, I intend to make 
it the most talked of film in the United 
States. 

"The public is waiting for a picture 
with universal appeal. I have it." 
Stage Stars in Cast 

The featured players in "Penny 
Philanthropist" are Peggy O'Neil and 
Ralph Morgan, both stage favorites. 

Peggy O'Neil is known throughout 
the United States as the star of "Peg 




LIEUT. FREDERICK M. HALL, 
Who has gone to London to take up his 
duties as managing direetor of the Fox 
Film Corporation, Ltd. 



o' My Heart." Mr. Morgan has a num- 
ber of successes to his credit and at 
the present time is starring in "The 
Five Million," a Comstock and Guest 
production which recently opened an 
indefinite run at the Princess Theatre, 
Chicago. 

Others in the cast include James C. 
Carroll, D. E. Ehrich, Willard Burt, 
Rex Adams, Grace Arnold, Thomas 
Carey, Frank Weed and Merribelle 
Laflin. 

Story of the Production 

Miss O'Neil takes the part of Peggy, 
the "penny philanthropist," who has 
sold papers on Halsted street since she 
was six years old. Now at eighteen, 
she has a tiny store which she calls a 
"news emporium," and behind which she 
lives with her young sister Polly and 
little brother Petie. Peggy's kitchen is 
the meeting place of many homeless 
girls in the city and she has a gay 
neighborliness, too, with those who 
drift by her outdoor stand, and every 
day she gives away a penny to some- 
one she believes needs it. To Peggy's 
stand comes Tom Oliphant, who has 
been hardened against the world be- 
cause his father has been falsely ac- 
cused of crime by Mr. Kimbalton and 
imprisoned. Tom has vowed vengeance 
against Kimbalton and later is inno- 
cently caught with a bomb in his pos- 
session. Through the influence of 
Peggy, Tom is proved innocent and 
through her philosophy Mr. Kimbalton 
is led to see the mistake he has made 
and Tom's father is released from 
prison. Through the sleuthing of Petie 
the band of bomb makers is unearthed 
and the story ends with Tom and Peggy 
shyly professing their love. 

Goldwyn Home Office 

Doubles Floor Space 

The Home Office of the Goldwyn 
Pictures Corp., 469 Fifth avenue. New 
York, have been doubled in size by the 
taking over of the fifth floor of the 
building in addition to the eighth floor 
of the building, which has been occu- 
pied by the executive, advertising and 
accounting departments since May. 

The office of President Samuel 
Goldwyn, as well as those of most of 
the other executives of the company, 
will remain on the eighth floor. The 
advertising and publicity departments, 
under the direction of Ralph Block, as 
well as the accounting department, will 
be moved to the newly acquired fifth 
floor. Here, also, will be stationed the 
scenario force, which has occupied quar- 
ters in another building until now. 



Leaving for West Coast 

Bert Dorris and Faxon M. Dean, 
assistant director and cameraman, re- 
spectively, with Director Maigne in the 
production of "The Copperhead," will 
accompany Mr. Maigne to California 
about the middle of December, to act in 
similar capacity for Mr. Maigne's next 
picture, "The Fighting Chance." 




Edmund Breese and Marie Shotwell, who 
have important roles in Frank G. Hall's 
special now nearing completion under 
direction of Dallas M. Fitzgerald. 

Noted Actress to Play 

Binney Drama in London 

"Erstwhile Susan," in which Con- 
stance Binney is featured in her first 
Realart production, will be played upon 
the London stage by Mrs. Patrick 
Campbell, who has used the drama for 
her American appearances in the past, 
according to announcement from Real- 
art Pictures Corp. 

President Arthur S. Kane of Realart 
Pictures Corp. points out that this is an 
apt illustration of the working out of 
his theory that well known stage suc- 
cesses make the best motion pictures 
from a box office standpoint. The ad- 
vertising which results from a contem- 
porary stage and screen showing, it is 
pointed out, is cooperative and works 
for the benefit of all concerned. 



Director's Kin Appear 

In Realart Pictures 

Roy Webb and Dorothy Hoyle, 
brother and adopted sister of Kenneth 
Webb, directing Alice Brady in the pic- 
turization of "The Fear Market," Amelie 
Rives' novel, the former a composer and 
stage director of experience and the lat- 
ter formerly concert violinist with 
Sousa's Band, appear in the supporting 
cast of this production. 

An Italian villa was being filmed. 
Kenneth Webb, himself a musician, 
asked his relatives to lend their aid in 
providing the proper musical occom- 
paniment. It was their first appearance 
in film, though Roy Webb has been as- 
sisting his brother throughout the pro- 
duction of the play. 



Tucker Joins Goldwyn 

Richard Tucker, who has appeared in 
the support of many stars before join- 
ing the A. E. F., has signed a contract 
to play leads in Goldwyn productions. 
No decision has as yet been arrived at 
as to the star which -he will be chosen 
to support, but considerable importance 
is attached to the acquisition of his sig- 
nature by the contracting company. 



105 



Just Sawing Wood 



EXHIBITORS HERALD 

Construct Elaborate Setting for 

Olive Thomas' Latest Production 

' 'Midnight Revue" Stage for "Out of the Night" 
Is Built on Large Scale— Original Stage 
Chorus Employed for Feature 



A set that resembles the "Follies" or 
the Cocoanut Grove, but larger than both 
of them put together, was used in screen- 
ing the big central scene of Olive 
Thomas' Selznick Picture, "Out of the 
Night," now in the course of the pro- 
duction. 

In building this set, the entire floor- 
space of the Selznick Fort Lee studio 
was used, and a "Midnight Revue" stage 
was built at one end — a complete stage, 
with footlights, curtains, orchestra pit 
and wings. The rest of the floor was 
turned into a cafe seating several hun- 
dred people. 

Star Appears as Dancer 

In "Out of the Night" Miss Thomas 
is first seen as a dancer, a Follies dar- 
ling, and the entire chorus of the Green- 
wich Village Follies appear with her, in 
the original costumes. It was through 
the courtesy of Al Jones and Morris 
Green, that Myron Selznick succeeded 
in getting the group of famous beauties 
to take part in the big cabaret scenes 
with Miss Thomas. 

Miss Thomas herself wears an exact 
duplicate of the costume worn by Bessie 
McCoy Davis, the dancer who heads the 
real Greenwich Village Follies, and in 
every particular the scenes are reproduc- 
tions of the show. 

The Greenwich Follies girls were faith- 
ful workers, too, and were on the job 
several days, including one all night shift 
that lasted until six o'clock of the gray 
dawn, owing to several accidents that 
necessitated retakes of the scenes. 
Supers Injured in "Panic" 

One of the thrilling moments of "Out 
of the Night" occur when a fire starts, 
and a panic occurs among the several 




TOM MIX AND EVA NOVAK 
Children of the warring clans who disre- 
gard the heritage of hate in "The Fend," 
a William Fox production. 



hundred guests seated at the tables. In 
the riots that followed, several innocent 
supers and a property man were slightly 
injured, and the scene was spoiled. 

The cabaret scene is one of many 
unique situations developed on an elabo- 
rate scale in "Out of the Night" and Miss 
Thomas will appear in a role which she 
has popularized among film fans — that of 
a capricious, spoiled darling of the fol- 
lies, adventurous, gay and high-hearted. 

"Out of the Night" was written for 
Miss Thomas by R. Cecil Smith. John 
Noble is directing. 



Sell Canadian Rights 

Harry Grossman, president of Gross- 
man Pictures, Inc., announces that Ca- 
nadian rights for the serial production 
"$1,000,000 Reward," featuring Lillian 
Walker, have been sold to Regal Films, 
Ltd., of Toronto. 



Frank G. Hall, president of Hallmark 
Pictures Corporation in commenting on 
the Leonard-Hall-Ascher Enterprises, 
Inc., contract, signed last week which 
calls for the services of Benny Leonard, 
champion lightweight boxer of the 
world, to star in a fifteen episode serial, 
to be produced and distributed through- 
out the world by Mr. Hall, comments as 
follows, on what he considers one of the 
biggest starring contracts signed in the 
picture field during the current year. 
Believes Public Wants Him 

"In signing Benny Leonard, the 
world's champion lightweight boxer, for 
a serial drama I believe we have re- 
sponded to an insistent country-wide 
demand from exhibitors and public, for 
Leonard's appearance on the screen. 
The public demanded James J. Corbett, 
Jess Willard and more recently Jack 
Dempsey, all champions in their day of 
one of America's most popular sports. 
Leonard, thru his whirl-wind victories 
over the world's best lightweight box- 
ers, has gained the reputation of being 
one of the cleanest and most sportsman- 
like exponents of the fistic art, ever 
wearing the championship belt. 

"For this reason and because, accord- 
ing to screen tests which have been 
made of Leonard, he displays that same 
American 'pep' and aggressiveness on 
the screen as he does in the roped 
arena, I contend that with a serial story 
written round him and a production, to 
be the best that the art of modern mo- 
tion-picture making can afford, the 
public will be given an attraction that 
for popularity, action, thrills and dram- 
atic episodes, will stand as unequaled in 
the serial field. 




Two of the juvenile stars in "Before the 
Circus," a Paraniount-Briggs comedy 
scheduled for early publication. 



"According to the plans for the produc- 
tion of the Leonard serial, which we 
have formulated, Leonard and his com- 
pany will travel through every impor- 
tant city in the United States, especially 
the big centres from New York to the 
Coast. The outline of the story which 
will serve as the vehicle for the Cham- 
pion in his debut on the screen, calls 
for 'locations' in fifteen different cities, 
each city serving the background for 
an episode of the serial, which will be 
fifteen episodes of two reels each. This 
novel manner of production will afford 
the lightweight champion a publicity 
and advertising backing never before ac- 
corded a serial star and as an exhibitor, 
I can appreciate the immense amount of 
publicity it will bring the theatre where 
the Leonard serial is played and the new 
patrons it will bring. 

Leonard Proves Surprise 

"When we signed Leonard to the ser- 
ial contract we did not place much con- 
fidence in his acting ability but since 
we have seen him in tests made and run 
in private projection, all concerned have 
come to the conclusion that Benny is 
an actor as well as a fighter. I am ne- 
gotiating with one of the screen's most 
prominent directors to take charge of 
production work and we expect to sur- 
round Leonard with one of the strong- 
est supporting casts obtainable. I will 
have something interesting to announce 
in the next issue of this publication re- 
garding the leading woman star who 
will play opposite Leonard. 

"In signing Benny Leonard to star 
in a serial production, I believe that I 
have satisfied an insistent demand from 
the public to see the world's champion 
lightweight boxer in the role of a mo- 
tion picture actor." 



Hall Announces His Plan to Star 

Benny Leonard in Feature Serial 



106 



EXHIBITORS HERALD 



Doing Denver's White Way 

With H. E. N 



The old "buzz" wagon took kindly to the 
high altitude and landed me here in Den- 
ver high and dry, the last going two ways. 
Started right in to see the boys and found 
things interesting. 

* * * 

E. J. Drucker, who has just returned 
from overseas, formerly manager of the 
old General office at St. Louis, has taken 
up his new duties as manager of the Hall- 
mark Exchange. Bert A. Mitz, formerly 
of Select at Omaha, is associated with 
him. 

* * * 

M. H. Cqhn, manager for Paramount, 
reports business great. H. I. Krause, W. 
VVog and Martin Cohn are covering this 
territory for Paramount. 

* * * 

Sol and Walter Lichtenstein have 
opened the Denver office of the Equity 
Distributing Corporation at 1436 Welton 
Street. The trade will have its first show- 
ing of Clara Kimball Young's "Eyes of 
Youth" next week, to which all the out- 
of-town exhibitors have been invited to at- 
tend. M. S. McVey, formerly of Chicago, 
has been engaged as salesman for Equity 
in this territory. 

* * * 

J. J. Morgan, familiarly known to the 
trade as "Jap," and who for nine years 
was with the Swanson-Xolan Company 
of Denver, has joined the Denver Theatre 
Supply Company as manager. Mr. Mor- 
gan is a recognized authority on projec- 
tion machines and supplies, and will now 
handle the Powers and Motiograph ma- 
chines, Minusa screens and Wagner con- 
verters. The Denver Theatre Supply Co. 
have made arrangements to handle the 
Speedco Arc controllers. 

Jos. Goodstein, manager of the Arrow 
Photoplay Corporation, left for New York 
City last week to close some deals whereby 
the exhibitors in this territory will be 
enabled to obtain some of the big state 
right features. Mr. Goodstein states that 
on his return he will make an announce- 
ment to the trade of his purchases. 

* * * 

H. A. Kyler, manager of the Supreme 
Photoplay Corporation, Denver, announces 
that "Virtuous Men," "The Curse of Eve," 
and "Once to Every Man" will be ready 
for release December 14th, and also that 
the one-reel "Screenics," produced by C. 
L. Chester, will be released simultaneously. 
Willis Kent has the Wyoming territory 
for Supreme, N. Misier, Colorado and W. 
A. Gerke, Southern Idaho and Utah. 

* * * 

A. G. Edwards, manager of Vitagraph, 
has booked "The Darkest Hour" for a 
first-run at the Isis Theatre, Denver, week 
of Nov. 23d. Mr. Edwards advises that 
Vitagraph will move into their new head- 
quarters at 1734 Welton Street, Jan. 10th. 
'H. S. Slie and J. M. Hayden are traveling 
for Vitagraph in this territory. 

* * * 

F. D. Swanson, manager of the Swan- 
son Theatre Supply Co., states that he has 



had a great deal of trouble trying to sup- 
ply the demand for new seats in his terri- 
tory, and that he sees no prospect of meet- 
ing the demand in the immediate future. 
This firm has acquired the Colorado, Mon- 
tana, Nebraska, New Mexico and Wyo- 
ming territory for the Photoplayer and 
will act in the capacity of jobbers for the 
General Electric Fort Wayne Compensarc 
and Generators. Mr. Swanson advises 
that just as soon as the First National Ex- 
change moves to its new quarters he will 
have one of the best equipped accessory 
showrooms in the entire west, and plans 
to install a miniature theatre, fully equipped 
and up-to-date in every respect, for the 
guidance and help of every exhibitor in 
this territory. 

* * # 

Ed. Armstrong, manager of the Uni- 
versal Exchange, reports that "The Right 
to Happiness" is going over big and that 
"Blind Husbands" will have its premier 
showing in Denver at the American The- 
atre the early part of December. The fol- 
lowing quartet of salesmen are represent- 
ing Universal in this territory : Herman 
Leach, Eugene Gerbace, John W. Drum 
and William T. Binford. 

* * * 

G. A. Parfet, special feature salesman 
for Pathe, Denver, has just returned from 
a trip through Wyoming, South Dakota 
and Nebraska, with ninety-five contracts. 
Guy reports that Blanche Sweet's "A Wo- 
man of Pleasure," is booked solid in the 
above mentioned territory. 

* * * 

Harry T. Nolan, assisted by H. L. 
Hartman and Frank Hall of the First 
National Exchange, Denver, Colo., com- 
pleted the presentation of "Auction of 
Souls" at the Denver Municipal Auditor- 
ium last week. The services of Aurora 



The First Nail 




Marjorie Daw drives the first spike in the 
first set of Marshall \ eMail's first inde- 
pendent production. 



Mardiganian were secured and under the 
direction of Lieut. Jim. Anderson, the 
Armenian star, made a personal appearance 
in each performance. Notwithstanding the 
run of this feature was for five days only, 
owing to the fact that the Auditorium was 
rented for other amusement purposes after 
that time, it nevertheless played to twen- 
ty-two thousand people at seventy-five cents 
top. 

* * ♦ 

Ben S. Cohen, manager for Select of 
Denver, has Earl Radcliffe and L. E. 
Schaefer, salesmen, representing Select in 
this territory. Mr. Radcliffe left last 
week for Greybull, Wyo., where he will 
meet a number of Wyoming exhibitors to 
perfect a shipping plan to facilitate the 
movement of Select films in this territory. 

* ♦ ♦ 

Fred C. Quimby arrived in Denver last 
week and reports that the new Associated 
Exhibitors, Inc., is going over with a bang. 
Mr. Quimby, when seen in the Pathe Ex- 
change by the Exhibitors Herald repre- 
sentative, stated that inasmuch as only one 
exhibitor can hold a franchise in each city, 
and he has so many applicants from which 
to choose the new member, that he was 
afraid he was making some bad friends 
among the different exhibitors who wanted 
to be that franchise holder. Mr. Quimby 
also states that there will be a meeting 
of the members of this organization the 
early part of December, but that no definite 
meeting-place or date had been set. 

* * * 

T. Y. Henry, manager of the United 
Artists Corporation, reports that two 
prints of "Broken Blossoms" and three 
prints of "His Majesty, the American" 
were booked solid to January first. 

* * * 

H. D. Cassidy, manager of the Robert- 
scn-Cole Denver Exchange, has just re- 
turned from a trip to Salt Lake Citv. where 
he completed arrangements for the Exhibi- 
tors' Booking Association of Salt Lake to 
handle the entire production of Robertson- 
Cole. Mr. Cassidy is some little exploita- 
tion man himself. He has just placed 
35,000 door-hangers and 5,000 window cards 
for "Better Times," which is playing at 
Tabor-Grand Denver, and one of the novel 
stunts Manager Cassidy used was the 
chartering of a street-car and trailer to 
carry a 60-foot banner on each side boost- 
ing "Better Times," which was run over 
every street car line in the city of Denver. 

* * * 

A. S. Aronson, Western Division mana- 
ger for Goldwyn, arrived in Denver last 
week. Mr. Aronson is making his regular 
tour of the Goldwyn exchanges. 

* * * 

Edward Holland, exploitation director 
for the Realart Special Features, arrived 
in Denver last week from Phoenix, Ari- 
zona. Bert R. Latz, manager for Realart 
in this territory, reports heavy advance 
bookings on "Soldiers of Fortune" and 
"The Mystery of the Yellow Room." 

* * * 

Joseph Kaliski, exchange manager for 
Fox, reports that "Wings of the Morning," 
featuring William Farnum, will play the 
Isis Theatre Thanksgiving week, and that 
"Eastward Ho," starring William Russell, 
goes into the Strand the same week. A. F. 
Bergen, who has been assistant manager 
in this exchange for the past six years, 
has resigned to take up his new duties at 
the Wm. Fox West Coast Studios. W. T. 
Withers, Abel Davis and John Rodgers 
are the trio of Fox contract hustlers in 
this territory. 



107 



EXHIBITORS HERALD 



Loew Circuit Closes Contract 

For New Series Lloyd Comedies 



What is declared to be one of the big- 
gest contracts ever signed for motion 
picture comedies, was entered into last 
week by the Marcus Loew circuit, when 
Joseph Schenck, acting for Mr. Loew, 
booked the entire series of two-reel Har- 
old Lloyd $100,000 comedies, beginning 
with "Bumping Into Broadway." The 
booking was made by John J. Dacey of 
the New York Pathe Exchange. A mini- 
mum of not less than sixty-five days' 
bookings is guaranteed the Lloyd come- 
dies in the twenty-seven theatres in the 
Metropolitan district. 

Among the Loew houses which will 
play the Lloyd two-reel features are the 
Delancy, Avenue B, Greeley, American, 
New York, Forty-second Street, Eighty- 
sixth Street, Circle, 116th Street, Seventh 
Avenue, Victoria, Boulevard, National 
Broadway, Bijou, Fulton, DeKalb, Bree- 
vort, Metropolitan, Warwick, Palace, 
Hoboken, New Rochelle, Lincoln Square, 
Durland, Shubert and the Orpheum. It 
will be noted from this list, that the 
Lloyd comedies will be shown in the 
Loew vaudeville houses, as well as his 
strictly motion picture theatres. 
Schenck Praises Series 

After looking over "Bumping Into 
Broadway," which captured audiences of 
the Strand and Rialto Theatres in New 
York, Mr. Schenck adjudged it one of 
the best made and most appealing come- 
dies he had ever seen, it is said. His 



impression was further strengthened 
when he saw "Captain Kidd's Kids," 
second of the two-reel series, which will 
be released on November 30th. "From 
Hand to Mouth," and "His Royal Sly- 
ness," all of which have been completed. 

With the Loew circuit booking the 
entire series of six Lloyds, Pathe is 
more confident than ever that the success 
of the young comedian's venture into the 
field of multiple-reel comedies is beyond 
the shadow of a doubt. 

Public Likes Lloyd 

That the productions have an appeal 
for all audiences was evidenced by the 
reception accorded "Bumping Into 
Broadway" at the Strand and Rialto 
Theatres, New York, and the Strand in 
Brooklyn. New York critics said the 
comedies were received with more genu- 
ine laughter than any comedy of recent 
months. 

S. Barrett McCormick of the Circle 
Theatre in Indianapolis following up his 
wire that the Lloyd features were in a 
class by themselves, dispatched another 
message after "Bumping Into Broad- 
way" had opened at the Circle, giving 
the picture further commendation. 

"The Fortune Teller" 

For Marjorie Rambeau 

Harry Cahane has purchased the mo- 
tion picture rights of "The Fortune 
Teller' for Marjorie Rambeau, from A. 



II. Woods, Arthur Hopkins and Leigh- 
ton Graves Canun. 

Miss Rambeau who, it will be remem- 
bered, was the star of "The Fortune 
Teller" for the length of its successful 
Broadway run, received permission from 
Mr. Woods last spring to make a series 
of photo plays. 

"The Fortune Teller" will be an Albert 
Capellani production for Pathe. Miss 
Rambeau will be directed by Mr. Capel- 
lani in person in a series of pictures. Mr. 
Cahane is securing several other plays 
for Miss Rambeau's use, all of which 
will have stories of strong emotional 
appeal. 



WANTED — 
MOTION PICTURE CAMERA 

A DeBrie preferred, although will consider other 
make. 

G. LACEY 

Argonne Hotel New York, N. Y. 



GUARANTEED 

Mailing Lists 

MOVING PICTURE THEATRES 

Every State— total, 25,300; by States, $4.00 

Per M. 

1070 Film Exchanges $7.50 

313 manufacturers and studios 4.00 

368 machine and supply dealers 4.00 

Further Particulars: 

A. F.WILLIAMS, 166 W. Adams St., Chicago 



BROWN of HARVARD 

WITH 

TOM MOORE 

Released December 1st 
YOU CAN'T AFFORD TO OVERLOOK THIS ONE 



FOOLS GOLD 

FEATURING 

MITCHELL LEWIS and FLORENCE TURNER 

The Best Picture Mitchell Lewis Ever Made 



VIRTUOUS MEN «*k E. K. LINCOLN 

AN UNUSUAL PRODUCTION BY RALPH INCE 



ARTHUR S. HYMAN ATTRACTIONS 

CHICAGO— 1314 Consumers Bldg. DETROIT— 202 Film BIdg. 

W. G. McCOY, Manager C. O. BROKAW, Manager 



108 




Reported by "Mac" 



Judging from the excellent results ac- 
complished in New York City by the crea- 
tion of a film post to the American Legion, 
the ex-Army, Navy and Marine Corps 
vets of old Chi should get busy and start 
the fur flying about here. As a starter 
to the affair Nat Wolf, special representa- 
tive for the Greater Stars Productions, 
who during the big scrap was attached to 
the 310 Supply Company of the 27th Divi- 
sion, wants every man who served the 
Colors whether here or over there in the 
city of Chicago to get in touch with him 
so we can start things. Come on ye film 
men, let's drop that line to Nat immediately. 
Nat Wolf, 18th floor, Consumers Building, 
Chicago. 



the word, Jack, slip us the list of those 
"winners." 



W. S. Altland, assistant manager of the 
Hallmark exchange, informs us the Hall- 
mark films are elected for regular weekly 
set-ins, starting Tuesday, November 25, 
at the new State-Congress theatre, which 
opened last Saturday. 

Floyd Brockwell was given his initial 
glance to the gory arena of the local 
Elks pugilistic frays the other eve. Under- 
stand the card called for the featherweight 
championship of Cook County with "Paral- 
ysis" Finnigan and "Pat" Abrams crossing 
gloves. "Brock" agreed it was an evening 
well spent, although he preferred the more 
gentlemanly pastimes of football and riding 
bucking bronchos. 



Max Levy, district manager of Robert- 
son-Cole Co. for this territory, was host to 
Newton Levy, western supervisor for the 
company, en route to the Pacific Coast from 
New York, spending a few hours here be- 
tween trains. 



Must make a chap feel pretty snappy to 
arrive in the office of a morning and have 
the dope experts hand you the "record" 
scores of the week, and find the greatest 
score of them all had been registered. 
Well, it's a fact, and Ben Beadell, manager 
of the Select Pictures exchange, is the 
happy informant. More power to you, Ben, 
old top. 



That's some cute little "pub" that Man- 
ager Andrew Carsas, of the Woodlawn 
theatre is permeating his territory with. 
'Tis called the Theatre News and has oodles 
of real live fan gossip within. 



To arrive at the local Universal exchange 
and find Morris Hellman absent, is sure 
"event" worth recording. Must have been 
busy trying to add to that pile he created 
on the world series. Lay off football, 
Morris. Northwestern MIGHT have de- 
feated Chicago — who can tell? 



Chick Keppler is a busy rep these days' 
arranging a Loop set-in for "Eve in 
Exile," the latest offering of the American 
Film Co. Alright, "Chick," that's no prob- 
lem — looks like a cinch from where we sit. 



Must have had another live week at the 
Plaisance theatre. Just a palatial Buick 
sedan and an overcoat fit to greet the most 
fastidious of mankind, that's all! Mum's 



Even old Gotham feels a trifle lonesome 
these nights with that great big diminutive 
p. a., Irv Mack, back again in the old 
home city. Yep, he came along with the 
Century Monday morn. 



Wallie Eckersall, football expert for 
the Trib, informs us that if Jim Thorpe's 
Canton Tigers defeat the local Hammond 
team on Thanksgiving Day, that he may be 
able to arrange a game with the local fillum 
celebs of the gridiron. Understand Cap- 
tain Meyers, of Pathe, has the following 
team to offer : Bill Weinshenker, center, 
Frank J. Flaherty, right guard; Jack 
Willis, left guard; Clyde Elliott, left 
tackle ; Harry Weiss, right tackle ; Cres- 
son Smith, right half back; Del Goodman, 
left half back, and the Captain playing full 
back. Subs too numerous to mention and, 
of course, the phenom at aerial passes, 
Willie Hershberg is a sure starter for 
quarter back. Exhibitors Applebaum and 
Jake Cooper will be cheer leaders with an 
armful of yells that mean suicide to any 
opposing team. Here's hoping Jim Thorpe 
wins the game on Turkey day and then 
watch our gallant warriors of filmdom. 



General Representative J. W. Allen of 
the Famous Players-Lasky territory, includ- 
ing and surrounding our busy little com- 
munity, says he has to order double the 
prescribed number of prints to take care 
of exhibitors who want to play "Male and 
Female," the latest super-special to be of- 



"Make It Snappy*' 




OWEN MOORE) 
The gentleman in the bathtub requests 
Myron Selznick, president of Selznick 
Pictures, and Director Wesley Ruggles 
to speed it up for the "Piccadilly Jim" 
scene. 



fered by that company. Must keep a gen- 
eral representative pretty busy generally 
representing an organization like that, say 
we. 



"Monday Night Shows" for employes 
and invited guests only have been inaugurat- 
ed at the Paramount exchange. Musia^iv 
everything is provided and volunteers who 
have or believe they have talent are en- 
couraged to do their bit. Ought to be a 
rush in that direction of salesmen seeking 
occupation, say the usual editorial we, after 
a more or less comprehensive o. o. of the 
employes. 



C. W. Eckhart, central district manager 
with headquarters at the Chicago Fox ex- 
change, in exhibiting his invitation to at- 
tend the reception tendered the Prince of 
Wales at Fox's Musical Academy, imparts 
the information that King Edward VII, 
grandsire of the present prince, attended a 
performance at the Playhouse sixty years 
ago, said establishment then being known, 
simply enough, as the Opera House. No 
pictures were exhibited at this time. 



E. C. Bostick and Frank Cook, who are 
making Milwaukee film history at the Mer- 
rill theatre in that city, were Chicago visi- 
tors last w r eek. 



J. Erickson, whose salesmanship has been 
engaged in the past in selling Fox and Se- 
lect attractions, has been made city repre- 
sentative for the United Picture Theatres. 



Pat Dillon, one time Pathe contract- 
purveyor, has become associated with F. O. 
Neilson in his newly launched enterprise, 
F. O. Neilson Feature Films. Pat is more 
than ever convinced of that sturdy sales- 
men's truism, "Some One Must Pay." 



The sales chatter of Ed Mordue of Pathe 
was abruptly concluded the other evening 
while out on the south side with one of 
Chi's exhibs by the urgent plea of a juvenile 
fan informing the interested conferees that 
somebody was attempting to annex a cer- 
tain 'Cabbage Six' that layto up the avenue 
a few paces. 

Naturally Ed was there with the frantic 
rush to the scene but only to find a poor 
tear shedding Celt consoling himself with 
the colors of his native heath so boldly 
displayed, remarking, "Shure it would take 
piles of nurve to harum that car wid the 
loikes of us scattered about this neighbor- 
hood." So Ed had one more chance to 
motor homeward. 



The Greater Stars Productions, Inc., is 
now located in their new suite, 18th floor, 
Consumers Building and will shortly pre- 
sent a gala appearance to their many ex- 
hibitor patrons after Managers Brockell & 
Elliott conclude the finishing touches. 



Si Greiver arrived home November 23 
and agreed that New York is a great film 
market, although Si gave us the Sphinx 
act until later when he expects to give local 
filmdom plenty of films to pay their forth- 
coming Xmas expenditures with. 



109 



EXHIBITORS HERALD 



|tiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiii^ 

j BOOTH TARKINGTON GIVES VIEWS I 

Well Known Author Who Has Contracted 
To Write Series of Comedies for Goldwyn 
Compares Screen with Other Writing 

!lll!l!!'liailllllllllllllllllll!W 



Clyde Eckhardt, Chicago manager for 
Fox, is reported as in line for initiation 
into the Illinois Athletic Club. After his 
experience with bucking bi-planes of re- 
cent date he should feel no trepidation, 
whatever that is, about the initiation exer- 
cises. 



A night force has been put on at the 
First National exchange. Must be some- 
thing doin' thereabouts, eh? Or don't the 
old force work at par on the new, or old, 
whichever it is, time schedule? 



W. W. Hayes of the firm of Reid, 
Yemm & Hayes, owners of a string of 
theatres in the southern part of the state, 
was a Chicago visitor last week. 



Mr. and Mrs. Birch Wormold, whose 
Marquette theatre is a prominent LaSalle 
institution, were among those in the city 
on business this week. 



R. Raymond, formerly salesman for the 
Mickey Film Corp., is no longer a member 
of that organization. 



H. A. Ross, manager of the Detroit 
branch of Famous Players-Lasky, spent a 
portion of last week in Chicago in confer- 
ence with Special Representative J. W. 
Allen. 



Cecil B. DeMille, during his stay in 
Chicago last week, expressed himself as 
highly gratified at the way Chicago was 
receiving "Male and Female," his latest 
publication, as presented at the Randolph 
theatre. 



H. B. Franks, owner of the Grand thea- 
tre at Macomb, has sold that property to 
V. F. Grubb, owner of the Tokyo theatre, 
his opposition. 



The Huntley theatre, Huntley, is soon 
to be opened with R. J. Wolf as manager. 



E. H. Maisel has sold his Capitol thea- 
tre at Springfield to Itsky Bernstein, 
brother of the Bernsteins who operate the 
theatres at Lincoln. 



Theatres at Girard and surrounding 
small towns have been closed because of 
an epidemic of scarlet fever. 



A. R. Workman has purchased the 
Ruby Palace theatre at Marseilles from 
E. P. Milburn, formerly . manager and 
owner. 



Bee Hive Buys Rights 

to Chaplin Re-Issues 

Mr. R. C. Cropper, president and gen- 
eral manager of the Bee Hive Film Ex- 
change Co., has secured the Essanay re- 
issues of Charlie Chaplin in "The Cham- 
pion," "Work," "The Jitney Elopment," 
and "By the Sea," for Illinois, Indiana 
and Wisconsin. 

Mr. Cropper has also completed ar- 
rangements with Mr. Victor Kremer, 
whereby he secures the series of ten 
features being released by the Kremer 
Company. This series includes features 
starring Bryant Washburn, Taylor 
Holmes, Jack Gardner, Richard Travers, 
Henry D. Walthall and Edna Mayo. 
These pictures will be published at the 
rate of two each month, beginning De- 
cember first. 



N-ew that Booth Tarkington has 
consented to write for the screen — 
his boy character creations to be pre- 
sented by Goldzvyn Pictures Corpora- 
tion in a series of twelve two-reel 
pictures known as Edgar Comedies — 
it is interesting to note the attitude 
with which the renowned author ap- 
proaches motion pictures. The fol- 
lowing brief expression of viewpoint 
was written by Mr. Tarkington after 
he had arranged to contribute the 
series of original stories to Goldwyn. 

By Booth Tarkington 

One writes fiction, but plays and 
pantomimes aren't written. A play or 
pantomime script may be, in the rough 
use of the word, "illiterate"; for the 
script is not intended to be seen, or even 
thought of, by the audience. Of course, 
I'm speaking of plays not meant as liter- 
ature. A play may be literature; coinci- 
dentally, a privilege denied to panto- 
mime. 

Should Not Be Called Author 

But the writer of fiction and the play- 
wright and the designer of pantomime 
have one thing in common — vision of 
life expressed by imitative interpreta- 
tions of life. A constructor of panto- 
mime designs, or motion picture stories, 
should not be called a writer or author, 
I think. He does write to clarify his 
designs to the people who execute them, 
but writing is not at all his art and he 
has only an incidental need to know 
something about writing. 

In the three mediums, fiction, play 
and motion pictures, the imitations of 
life must all try to produce in the imagi- 
nation of readers or audiences the illu- 
sion that not imitation but actual life is 
shown. Even in allegory and fantasy 
there must be a consistency in place of 
realism which makes the vision plaus- 
ible at least for the moment. 

Must Be Life-Like 

Now I know nothing of the technique 
of pantomime or motion pictures except 
the one law common to the three me- 
diums — that in order to produce an illu- 
sion of actuality, an initiative interpre- 
tation of life must be life-like. And if 
you are showing an audience a section 
of life with which that audience is fa- 
miliar, your truth to the subject must be 
absolute or you'll be caught lying. You 
can make your millionaires, all silk- 
hatted villains to the happy satisfaction 
of a poor house audience; you can make 
Kit Carson say "My word!" for a Lon- 
don audience, but unlife-likeness can be 
successful only in proportion to the ig- 
norance of the audience and this igno- 
rance is very unstable; it cannot be de- 
pended upon. 

If your subject happens to be boys 
(at times) you cannot depend upon any 
ignorance at all. Everybody in every 
audience is a boy or has a boy, or has 
been a boy, or has married or is going 
to marry somebody who is a boy, or has 
been a boy. Therefore, I have felt that 



it would be extremely unsafe not to 
make the designs of motion picture in- 
terpretation of boys, which the Goldwyn 
company is to produce, as life-like as 
possible. 



Scandanavian Outlet 

Secured By Goldwyn 

Arthur Ziehm, manager of the foreign 
department of Goldwyn Pictures Corp., 
has completed negotiations with what is 
said to be the largest distributing or- 
ganization in the Scandinavian penin- 
sula for the distribution of Goldwyn 
products in this territory. 

The representative of the foreign or- 
ganization is said to have voiced a par- 
ticular preference for the features star- 
ring Geraldine Farrer, Mabel Normand 
and Madge Kennedy. "The Flame of 
the Desert" and "The World and Its 
Woman," Farrar productions, he states, 
are the type that is popular in Norway, 
Sweden, Denmark and Finland, the 
countries which his organization will 
control. 



"Return of Tarzan" in 

Process of Production 

"The Return of Tarzan," by Edgar 
Rice Burroughs, author of "The Ro- 
mance of Tarzan" and "Tarzan of the 
Apes," is being produced in nine reels 
by the Numa Pictures Corp., under the 
direction of Harry Revier and the gen- 
eral supervision of George M. Merrick, 
who is responsible for "The Open Door," 
published by Robertson-Cole. 

The technical directors are Tom Tre- 
maine and Frank Champrey. The title 
role is portrayed by Gene Pollar, Evelyn 
Fariss appearing opposite. Scenes have 
been taken in and around New York. 
The producing unit is now in Florida. 
After finishing their work here the com- 
pany will go to California to secure the 
forest and desert scenes. Publication 
is set for early in 1920. 



Selznick Buys Stories 

Myron Selznick, president of Selznick 
Pictures Corp., has purchased for pro- 
duction "The Point of View," by Ruth 
Ellis, originally a stage play, and "The 
Pride of Patricia," an original story by 
Elizabeth Redfield. No announcement 
has as yet been made as to the stars 
who will be featured. 



Title Changed 

The title of Owen Moore's forthcom- 
ing Selznick production, originally an- 
nounced as "Plans of Men," has been 
changed to "The Woman Hater." Wes- 
ley Ruggles is directing the filming of 
the play and Seena Owen has the femi- 
nine lead. 



110 




AMERICAN FILM COMPANY 

Distributed Through Pathe Exchanges. 

"A B»chelor'» Wife," five reels, with Mary Miles Mioter. 
"Trixie from Broadway," five reels, with Margarita Fisher. 
"A Sporting Chance," fire reels, with William Russell. 
'Yvdnne from Paris," five reels, with Mary Miles Minter. 
The Tiger Lily/' five reels, with Margarita Fisher. 
•This Hero Stuff," five reels, with William Russell. 

FLYING "A" SPECIALS 

"Six Feet Four," six reels, with William Russell. 
'The Hellion," five reels, with Margarita Fisher. 
'Eve in Exile," five reels, with Charlotte Walker. 

ARROW FILM CORPORATION 

"Vigilantes," seven reels. 

'Fool's Gold," six reels, with Mitchell Lewis. 

"The Law of Nature," with Vincent Coleman._ 

"\Vh*n the Desert Smiled." five reels, with Xeal Hart. 

"The Mysterious Mr. Browning," five reels, with Walter Miller. 

"The Profiteer," six parts, with Alma Hanlon. 

"The Sunset Princess," five parts, with Marjorie Daw. 

"Miss Arizona," five parts, with Gertrude Bondhiil. 

CHRISTIE COMEDIES 

"Sally '• Blighted Career," two reels, with Fay Tincher. 
"Rowdy Ann," two reela, with Fay Tincher. 
"Mary Moves In," two reels, with Fay Tincher. 
"Shades of Shakespeare," two reels, with Alice Lake. 
"Dangerous Nan McGrew," two reels, with Fay Tincher. 
"Anybody's Widow." 
"He Who Hesitates." 
"A Flirt There Was." 
"There Goes the Groom." 
"A Cheerful Liar." 
"Cupid's Hold-Up." 
"Lobster Dressing." 
"Love — In a Hurry." 
"Reno — All Change." 
"His Master's Voice." 
"Home Brew." 
"Her Bear Escape." 

"He Married His Wife," two reels, with Edith Roberts. 
"Wild and Western," two reels, with Fay Tincher. 
"A Roman Scandal," two reels, with Colleen Moore. 

EDUCATIONAL FILMS 

Feb. 10 — "An Indian Love Story," one reel. 

Feb. 17 — "A Day With Caranza," one reel. 

Feb 24 — "What Is a Mexican," one reel. 

Mar 8 — "The Washington Air Patrol." one reel. 

EQUITY PICTURES 

"Eyes of Youth," with Clara Kimball Young. 

FILM MARKET, INC. 

"The House Without Children," seven reels, with Richard Travers. 

FIRST NATIONAL EXHIBITORS' CIRCUIT, INC. 

"A Midnight Romance," seven reels with Anita Stewart. 
"Whom the Gods Would Destroy," six reels. 
"Daddy Long Legs," seven reels, with Mary Pickford 
"Mary Regan," seven reels, with Anita Stewart. 
"Auction of Souls," eight reels. 
"Sunnyside," three reels, with Charlie Chaplin. 
"Bill Apperson's Boy," six reels, with Jack Pickford. 
"Choosing a Wife," six reels. 

"Burglar by Proxy," five reels with Jack Pickford. 

"The Hoodlum," five reels with Mary Pickford. 

"A Temperamental Wife," five reels, with Constance Talmage. 

"Her Kingdom of Dreams," five reels, with Anita Stewart. 

"Back to God's Country," seven reels, with Nell Shipman. 
"In Wrong," five reels, with Jack Pickford. 

FAMOUS PLAYERS-LASKY CORP. 

PARAMOUNT- ARTCR AFT PICTURES 

Aug. 81 — 'The Witness for the Defense," five reels, with Elsie Ferguson 

Aug. 81 — 'The Valley of the Giants," five reels, with Wallace Reid. 

Sept. 7— 'The Misleading Widow," five reels, with Bilhe Burke. 

Sept. 7 — 'The Market of Souls," six reels, with Dorothy Dalton. 

Sept. 14— 'The Third Kiss," five parts, with Vivian Martin. 

Sept. 14 — "The Miracle Man," eight reels, with Tom Meighan. 

Sept. 21— "Told in the Hills," six reels, with Robt. Warwick. 

Sept. 21 — "Stepping Out," five reels, with Enid Bennett. 

Sept. 28 — "Widow by Proxy," five reels, with Marguerite Clark. 

Sept. 28 — "Eggcrate Wallop," five reels, with Charles Ray. 

Oct. 5 — "In Mizzouri," five reels, with Robert Warwick. 

Oct. 5 — 'The Life Line," five reels, Tourneur production. 

Oct. 12 — "The Lottery Man." five reels, with Wallace Reid. 

Oct. 12 — "The Grim Game," with Houdini. 

Oct. 19 — "Why Smith Left Home," five reels, with Bryant Washburn. 

Oct. 19 — "Sadie Love," five reels, with Rillie Burke. 

Oct. 26 — "His Official Fiancee," five reels, with Vivian Martin. 

Oct. 26 — "The Teeth of Tiger," with All Star Cast. 

Oct. 26 — "John Petticoats," five reels, with Wm. S. Hart. 

Nov. 2 — "Turning the Tables," five reels, with Dorothy Gish 

Nov. 2 — "L'Apache," five reels, with Dorothy Dalton. 

Nov. 9 — "Luck in Pawn," five reels, with Marguerite Clark. 



Nov. 9 — "Crooked Straight," five reels, with Chas. Ray. 

Nov. 9 — "What Every Woman Learns," five reels, with Enid Bennett. 

Nov. 16 — "Male and Female," six reels, all star cast. 

Nov. 16 — "23i% Hours Leave," five reels, with MacLean and May. 

Nov. 23 — "The Invisible Bond," five reels, with Irene Castle. 

\ov. 23 — "It Pays to Advertise," five reels, with Bryant Washburn. 

Nov. 23 — "The Miracle of Love," five reels. 

Nov. 30 — "Counterfeit," five reels, with Elsie Ferguson. 

Nov. 30— "Scarlet Days" (D. W. Griffith production). 

ONE AND TWO REEL COMEDIES 
Sept. 7 — Arbuckle, "Backstage." 

Sept. 7 — Briggs, "Skinny School and Scandal," one reel. 

Sept. 14 — Sennett, "Back to the Kitchen." two reels. 

Sept. 14 — Briggs, "Sprise Party N'Everything," one reel. 

Sept. 21 — Briggs, "A Rainy Day," one reel. 

Sept. 28 — Briggs, "The Fotygraft Gallery." 

Oct. 5 — Briggs, "Saturday." 

Oct. 12— Sennett, "Up in Alf's Place." 

Oct. 12 — Briggs, "Secret Society." 

Oct. 19 — Briggs, "Fire, Fire," one reel. 

Oct. 26 — Sennett, "Salome vs. Shenandoah," two reels. 

Oct. 26 — Briggs, "Skinnay's Sick." one reel. 

Nov. 2 — Briggs, "City Dude," one reel. 

Nov. 9 — Sennett, "His Last False Step," two reels. 

Nov. 9— Briggs, "Company," one reel. 

Nov. 16 — Arbuckle, "The Hayseed," two reels. 

Nov. 16 — Briggs, "Burglars," one reel. 

Nov. 23 — Sennett, "Down on the Farm," two reels. 

Nov. 23 — Briggs, "Before the Circus," one reel. 

Nov. 30 — Truex, "A Night of the Dub," two reels. 

Nov. 30 — Briggs, "Before the Circus," one reel. 

FOX FILM CORPORATION 

BIG PRODUCTIONS 

"Checkers." 
"Evangeline." 
"Kathleen Mavourneen." 
"Should a Husband Forgive"? 

WILLIAM FARNUM SERIES 

"Wolves of the Night." 
"The Last of the Duanes." 
"Wings of the Morning." 



TOM MIX SERIES 



"Rough Riding Romance." 
"The Speed Maniac." 
"The Daredevil." 
"The Feud." 



'La Belle Russe." 
'Lure of Ambition." 



THEDA BARA SERIES 



FOX ENTERTAINMENTS 



'Broken Commandments," with Gladys Brockwell. 
'The Winning Stroke," with George Walsh. 
'Sacred Silence," with William Russell. 
'Chasing Rainbows," with Gladys Brockwell. 
'Eastward Ho!" with William Russell. 
"Thieves," with Gladys Brockwell. 
'The Devil's Riddle," with Gladys Brockwell. 
"The Splendid Sin," with Madlaine Traverse. 
"The Merry-Go-Round," with Peggy Hyland. 
'The Lost Princess," with Ray and Fair. 
"Snares of Paris," with Madlaine Traverse. 
'A Girl in Bohemia," with Peggy Hyland. 
"Vagabond Luck," with Ray and Fair. 
"Lost Money," with Madlaine Traverse. 
"The Web of Chance," with Peggy Hyland. 
"Tin Pan Alley," with Ray and Fair. 

SUNSHINE COMEDIES 

"Her First Kiss." 

"Dabbling in Society." 

"His Naughty Wife." 

"Wild Waves and Women." 

"The Yellow Dog Catcher." 

"Footlight Maids." 

"Back to Nature Girls." 

"The Schoolhouse Scandal." 

"The Roaming Bath Tub." 

"Chicken a la Cabaret." 

"Hungry Lions and Tender Hearts." 

"Sheriff Nell's Comeback." 

"Her Naughty Wink." 

"Her Private Husband." 

"Her Heart Snatcher." 

MUTT AND JEFF 

"Everybody's Doing It." 
"In Spain." 

"Honest Book Agents." 

"The Chamber Maid's Revenge." 

"Pretzel Farming." 

"Why Mutt Left the Village." 

"Was She a Wife?" 

'A Glutton for Punishment." 

'Land of the Midnight Sun." 



Ill 



EXHIBITORS HERALD 



''Berth of a Nation." 
"In the Movies." 
"The Pawnbrokers." 

HARRY GARSON 

"The Unpardonable Sid," »ight reels, with Blanche Sweet. 
'"The Hushed Hour," five reels, with Blanche Sweet. 

GAYETY COMEDIES 

Oct. 20 — "Dropped Into Scandal." 
Oct. 27— "Are Flirts Foolish?" 
Nov. 3 — "Dark and Cloudy." 
Nov. 10 — "Hits and Misses." 
Nov. 17 — "Bride and Gloomy." 
Nov. 24 — "Love Sick at Sea." 

GOLDWYN PICTURES CORPORATION 

GOLDWYN STAR PRODUCTIONS 

Inly 6 — "Through the Wrong Door," five reels, with Madge Kennedy. 
July 87— "The Peace of Roaring River," six reels, with Pauline Frederick. 
Aug. 8 — "Upstairs," five reels, with Mabel Nonnand. 
Aug. IT— "Heartsease." five reels, with Tom Moore. 

"Lord and Lady Algy," six reels, with Tom Moore. 
"The World and Its Woman," seven reels, with Geraldine Farrar. 
"The Girl from Outside," seven reels. Rex Beach Special. 
"Strictly Confidential," five reels, with Madge Kennedy. 
"Bonds of Love," five reels, with Pauline Frederick. 
"Almost a Husband," five reels, with Will Rogers. 
"Jinx," five reels, with Mabel Normand. 
"The Cup of Fury," five reels, Rupert Hughes Special. 

GOLDWYN SPECIALS 

"For the Freedom of the East" (Betzwood), six reels. 
"The Border Legion," six reels. 
■The Eternal Magdalene," six reels. 

FORD EDUCATIONAL WEEKLY 

nly 6 — "The Fable of the Olive and the Orange." 
aly 18 — "School Days." 
uly 20 — "Town of Up and Down." 
uly 87 — "Sweetness." 

CAPITOL COMEDIES 

uly 18 — "Chasing Rainbeaux," two reels, with "Smiling Bill" Parsouj. 
uly 87 — "After the Bawl," two reels, with Carter De Haven. 
Aug. 84 — "Honeymooning," two reels, with Carter De Haven. 

RENNISON STAR SERIES 

"Sandy Burke of the U-Bar U," five reels, with Louis Benu..„... 
"Speedy Meade," five reels, with Louis Bennison. 
"The Road Called Straight," five reels, with uouts Bennison. 
"High Pockets," five reels, with Louis Bennison. 
"Lord Jim," five reels, with Louis Bennison. 

GOLDWYN-BRAY PICTOGRAPHS 

Sept. 7 — "The Samoan Follies." 

Sept. 14 — "Meet Nick Carter." 

Sept. 21 — "The Uncrowned King of Brazil." 

Sept. 28 — "Women Fire Fighters." 

Oct. 5— "Bird Cliff Dwellers." 

Oct. 12 — "Amazon Trails." 

Oct. 19 — "Three Men In a Boat and a Turtle." 

Oct. 26 — "Gold Mining in Heart of a Great City." 

HALLMARK PICTURES CORP. 

FAMOUS DIRECTORS SERIES 

"A Dangerous Affair," five reels, with Herbert Rawlinson. 
"Wit Wins," five reels, with Florence Billings. 
"Love, Honor and ?," five reels, with Marguerite Marsh. 
"The Phantom Honeymoon," six reels, with Marguerite Marsh. 
"The Heart of a Gypsy," five reels, with Florence Billings. 
"High Speed," five reels, with Edward Earle and Gladys Hulette. 

SPECIAL PRODUCTIONS 

"Romance of the Air," seven reels, with Lieut. Bert Hall. 
"A Woman's Experience," five reels, with Mary Boland. 
"When My Ship Comes In," five reels, with Jane Grey. 
"When a Woman Strikes," five reels, with Ben Wilson. 
"The Other Man's Wife," six reels. 

"Wanted for Murder," six reels, with Elaine Hammerstein. 
"The Littlest Scout," five reels, with Violet Blackton. 
"A House Divided," six reels, with Sylvia Bremer. 
"The Challenge of Chance," seven reels, with Jess Willard. 
The Rothapfel Unit. 

CHAPLIN CLASSICS 

Oct. 5 — "The Floorwalker," with Charles Chaplin. 
Nov. 16 — "The Fireman," with Charles Chaplin. 
Dec. 28 — "The Vagabond," with Charles Chaplin. 

W. W. HODKINSON CORPORATION 

Distributed through the Pathe Exchange. 
ARTCO PRODUCTIONS 
"As a Man Thinks." five reels, with Leah Baird. 

"The Volcano," six reels, with Leah Baird. 
"The Capitol," six reels, with Leah Baird. 

ZANE GREY PICTURES, INC. 

"Desert Gold," seven reels, with E. K. Lincoln. 

BENJAMIN B. HAMPTON PRODUCTIONS 

"The Westerners," seven reels, with Roy Stewart. 
"The Sagebrusher," seven reels, by Emerson Hough. 

J. PARKER READ, JR., PRODUCTIONS 
"Sahara," seven reels, with Louise Glaum. 

DEITRICH-BECK, INC. 
"The Bandbox," six reels, with Doris Kenyon. 



ROBERT BRUNTON PRODUCTIONS 

"A White Man's Chance," five reels, with J. Warren Kerrigan. 
"The Joyous Liar," five reels, with J. Warren Kerrigan. 

NATION AL-BILLIE RHODES PRODUCTIONS 

"The Blue Bonnet." six reels, with Billie Rhodes. 
"Hearts & Masks," six reels, with Billie Rhodes. 
"Mary Minds Her Business," six reels, with Billie Rhodes. 

FAMOUS DIRECTORS SERIES 

"A Dangerous Affair," five reels, with Herbert Rawlinson. 
"Wit Wins," five reels, with Florence Billings. 

"Love Honor And?" five reels, with Stuart Holmes and Ellen Cassidy. 

IVAN FILM PRODUCTIONS 

"Life or Honor," seven reels, with Leah Baird. 

MAURICE TOURNEUR PRODUCTIONS 

"Woman." 

"My Lady's Garter." 
"Broken Butterfly." 

METRO PICTURE CORPORATION 

June 2 — "Almost Married," five reels, with May Allison. 
Tune 9 — "Some Bride," five reels, with Viola Dana. 
June 16 — "Fools and Their Money," five reels, with Emmy Wehien. 
June 88 — "One Thing at a Time, O'Day," five reels, with Bert Lytell 
June 80— "The Uplifters," five reels, with May Allison. 
July 7 — "God's Outlaw," five reels, with Francis X. Bushman. 
July 14 — "In His Brother's Place," five reels, with Hale Hamiltou. 
July 31 — "The Microbe," five reels, with Viola Dana. 
Aug. 4 — "Easy to Make Money," five reels, with Bert Lytell. 
Aug. 11 — "A Favor to a Friend," five reels, with Emmy Wehlea. 
Aug. 18 — "The Four Flusher," five reels, with Hale Hamilton. 

SCREEN CLASSICS, INC., SPECIALS 

"The Great Romance," six reels, with Harold Lockwood. 
"Shadows of Suspicion," five reels, with Harold Lockwood. 
"A Man of Honor," five reels, with Harold Lockwood. 
"The Man Who Stayed at Home," seven reels, with all-star cast. 

"Lombardi, Ltd.," seven reels, with Bert Lytell. 
"Please Get Married," six reels, with Viola Dana. 
"Fair and Warmer," six reels, with May Allison. 

NAZIMOVA PRODUCTIONS 

"Toys of Fate," seven reels, with Nazimova. 
"Eye for Eye, seven reels, with Nazimova. 
."Out of the Fog," seven reels, with Nazimova. 
"The Red Lantern," seren reels, with Nazimova. 

"The Brat," seven reels, with Nazimova. 

PATHE EXCHANGE, INC. 

PATHE SPECIAL FEATURES 
Aug. 31 — "The Thirteenth Chair." six reels, with Yvonne Delva. 
Sept. 14 — "The Virtuous Model, six reels, with Dolores Cassinelli. 
Sept. 28 — "The Twin Pawns," six reels, with Mae Murray. 

Dec. 14 — "The A. B. C. of Love," six reels, with Mae Murray. 

FRANK KEENAN PRODUCTIONS 
Aug. 17 — "The World Aflame," six reels, with Frank Keenan. 
Sept. 21 — "The False Code." five reels, with Frank Keenan. 

Dec. 7 — "Brothers Divided," five reels, with Frank Keenan. 

VIRGINIA PEARSON PHOTOPLAYS, INC. 
June 8 — "The Bishop's Emeralds," six reels, with Virginia Pearson. 

Oct. 5 — "Impossible Catherine," six reels, with Virginia Pearson. 

ALBERT CAPELLANI PRODUCTIONS, INC. 

June 22 — "Oh, Boy I" six reels, with Creighton Hale and June Caprice. 
Aug. 84 — "The Love Cheat," five reels, with June Caprice and Creighton Hale. 

Oct- 12— "A Damsel in Distress," five reels, with June Caprice and Creighton 
Hale 

Nov. 16 — "The Right to Lie," seven reels, with Dolores Cassinelli. 
J. STUART BLACKTON PRODUCTIONS 

Oct. 19 — "The Moonshine Trail," six reels, with Sylvia Breamer and Robt. 
Gordon. 

Nov. 30 — "Dawn," six reels, with Sylvia Bremer and Robert Gordon. 

J. D. HAMPTON PRODUCTIONS 
Nov. 9 — "A Woman of Pleasure," seven reels, with Blanche Sweet. 
Dec. 21 — "The Prince and Betty," five reels, with William Desmond. 

H. H. PRODUCTIONS 
Nov. 2 — "The Gay Old Dog," six reels, with John Cumberland. 

EXTRA SELECTED STAR PHOTOPLAYS 
May 4 — "The Cry of the Weak," five reels, with Fannie Ward. 
June 1 — "All Wrong," five reels, with Bryant Washburn. 
June 29 — "The Profiteers," five reels, with Fannie Ward. 

PIONEER FILM CORPORATION 

"The Boomerang," with Henry B. Walthall. 
"Virtuous Sinners." 

REALART PICTURES 

SPECIAL FEATURES 

"Soldiers of Fortune" (Dwan), seven reels. 
"The Mystery of the Yellow Room" (Chautard), six reels. 

STAR PRODUCTIONS 
"Anne of Green Gables," six reels, with Mary Miles Minter. 
"Erstwhile Susan," five reels, with Constance Binney. 

ROBERTSON-COLE PICTURES 

SUPERIOR PICTURES 

Oct. — "Kitty Kelly, M. D.," with Bessie Barriscale. 
Oct. — "Poor Relations," Brentwood production. 

12 



J 



EXHIBITORS HERALD 



Oct. —"The Gray Wolf's Ghost," with H. B. Warner. 

Nov. — "The Illustrious Prince," with Sessue Hayakawa. 

Nov. — "The Blue Bandanna," with William Desmond. 

Nov. — "A Fugitive From Matrimony," with H. B. Warner. 

Dec. — "Where There's a Will," Brentwood production. 

Dec. — "Beckoning Roads," with Bessie Barriscale. 

Dec. — "The Tong Man," with Sessue Hayakawa. 

Dec. — "The Golden Hope," with Edith Storey. 

SPECIALS 

9 

Oct. — "The Open Door," with all star cast. 
Nov. — (Tourneur). "The Broken Butterfly." 
Dec. — (Gasnier), "The Beloved Cheater." 

SUPREME COMEDIES 

Dec. — "Good Night Judge." 
Dec. — "Struck Out." 

MARTIN JOHNSON PICTURES 

Dec. — "Tulagi a White Spot in a Black Land." 
Dec. — "Through the Isles of the New Hebrides." 
Dec. — "The Home of the Hula Hula."' 

ADVENTURE SCENICS 
Dec. — "The Forbidden River." 
Dec. — "Just Over Yonder." 
Dec. — "I and the Mountain." 

STRAND COMEDIES 
Aug. 8 — "Betty and the Boys." 



Aug. 10 — "Good Gracious Grace." 
Aug. 17— "Meet the Wife." 
Aug. 24 — "Who's With the Baby?" 
Aug. 81 — "His Love Letters." 
Sept. 7 — "A Fair Sample." 
Sept. 14 — "Betty's Back Again." 
Sept. 21 — "Truly Rural." 
Sept. 28 — "Mixed Drinks." 
Oct. — "His Double Exposure." 
Oct. — "Speed. " 
Oct. — "Her Winning Way." 
Oct. — "Careful Kate." 
Nov. — "Too Many Bills." 
Nov. — "Is Your Sweetheart False?" 

SELECT PICTURES CORPORATION 

SELZNICK PICTURES 

"Upstairs and Down," five reels, with Olive Thomas. 

"The Spite Bride," five reels, with Olive Thomas. 

"The Perfect Lover," five reels, with Eugene O'Brien. 

"The Country Cousin," five reels, with Elaine Hammerstein. 

"Sealed Hearts," five reels, with Eugene O'Brien. 

"The Glorious Lady." five reels, with Olive Thomas. 

"Piccadilly Jim," five reels, with Owen Moore. 

SELECT PICTURES 
"Haling Passions," with Julia Dean and Edwin Arden. 
"Ta« Hidden Truth," six reels, with Anna Case. 
"Over There." six reels, with Anna Q. Nilsson and Charles Richmaa. 
"Break the News to Mother," six reels. 

"The Undercurrent," five reels, with Guy Empey. '. 

"A Scream in the Night." six reels, with Ruth Budd. 
"Happiness a la Mode," five reels, with Constance Talmadge. 
"His Bridal Night," five reels, with Alice Brady. 
"Faith of the Strong," five reels, with Mitchell Lewis. 
"Isle of Conquest," fwe reels, with Norma Talmadge. 

WM. L. SHERRY SERVICE 

Available at all Hallmark Exchanges 

"Marriage for Convenience," six reels, with Catherine Calvert. 
"Calibre .88." 

"Twilight," six reels, with Doris Kenyon. 

"Lore and the Law," six reels. (Edgar Lewis production.) 

TRIANGLE FILM CORPORATION 

Aug. 8 — "The Lyon's Mail," five reels, with Henry B. Irving. 

Aog. 10 — "Fruits of Passion," five reels, with Alice Mann. 

Aug. 17 — "One Against Many," five reels, with Anita King. 

Aug. 84 — "Her Greatest Performance," five reels, with Ellen Terry. 

Aug. 81 — "Black Eyes," (Special) five reels, with Taylor Holmes. 

TYRAD PICTURES, INC. 

"And the Children Pay." seven reels, with Garrett Hughes. 
"Your Wife and Mine," five reels. 
"Human Passions," five reels. 

"The Red Viper," six reels, with Garett Hughes. 
"It Happened in Paris." five reels. 
"Broken Hearts," five reels. 

UNITED ARTISTS CORPORATION 

Sept. 1 — "His Majesty, the American," eight reels, with Douglas Fairbanks. 
Oct. 20 — "Broken Blossoms," six reels, D. W. Griffith production. 

UNIVERSAL FILM MFG. COMPANY 

UNIVERSAL FEATURES 
uly 21 — "The Spitfire of Seville," six reels, with Hedda Nova, 
uly 28 — "The Man in the Moonlight," six reels, with Monroe Salisbury 
Aug. 4 — "The Petal on Current," six reels, with Mary MacLaren. 
Aug. 18 — "The Ace of the Saddle," six reels, with Harry Carey. 
Aug. 25 — "The Trap." six reels, with Olive Tell. 

Sept. 8 — "The Woman Under Cover." six reels, with Fritzi Brunette. 
Sept. 15 — "The Sundown Trail," six reels, with Monroe Salisbury. 
Sept. 22 — "Common Property," six reels, with Robt. Anderson. 
Oct. 6 — "Loot." six reels, with Ora Carew. 

Oct. 13 — "Bonnie. Bonnie Lassie," six reels, with Mary MacLaren. 

Oct. 20 — "The Brute Breaker," six reels, with Frank Mayo. 

Nov. 3 — "The Rider of the Law." six reels, with Harry Carey. 

Nov. 10 — "The Trembling Hour," six reels with Helen Jerome Eddy. 

Nov. 17 — "His Divorced Wife," five reels, with Monroe Salisbury. 

Dec. 1 — "Under Suspicion," five reels, with Ora Carew. 

Dec. 8 — "Lasca," five reels, with Edith Roberts and Frank Mayo. 



JEWEL PRODUCTIONS 

"The Right to Happiness," eight reels, with Dorothy Phillips. 
"Forbidden." six reels, with Mildred Harris. 
"Blind Husbands," seven reels, with Eric Stroheim. 

VITAGRAPH 

"A Girl at Bay," five reels, with Corinne Griffith. 
"Cupid Forecloses," five reels, with Bessie Love. 
"The Hornets' Nest," five reels, with Earle Williams. 
"A Girl at Bay," five reels, with Corinne Griffith. 
"Cupid Forecloses," five reels, with Bessie Love. 
"The Hornet's Nest," five reels, with Earle Williams. 
"The Man Who Won," five reels, with Harry Morey. 
"Shadows of the Past." five reels, with Anita Stewart. 
"The Girl Woman," five reels, with Gladys Leslie. 
"The Bramble Bush," five reels, with Corinne Griffith. 
"Over the Garden Wall," five reels, with Bessie Love. 
"The Wreck/' five parts, with Anita Stewart. 
"The Gray Towers Mystery," five reels, with Gladys Leslie. 
"The Winchester Woman," five reels, with Alice Joyce. 
"In Honor's Web," five reels, with Harry T. Morey. 
"A Fighting Colleen," five reels, with Bessie Love. 
"The Black Gate." five reels, with Earle Williams. 
"The Combat," five reels, with Anita Stewart. 
"The Golden Shower," five reels, with Gladys Leslie. 
"The Tower of Jewels," five reels, with Corinne Griffith. 
"The Darkest Hour," five reels, with Harry T. Morey. 
"Pegeen," five reels, with Bessie Love. 

VITAGRAPH SPECIALS 

"The Third Degree,' seven reels, with Alice Joyce. 
"Daring Hearts," six reels, with Bushman and Bayne. 
"The Gamblers." six reels, with Harry T. Morey. 
"The Wolf," six reels, with Earle Williams. 
"The Climbers." six reels, with Corinne Griffith. 
"The Vengeance of Durand," seven reels, with Alice Joyce. 

O. HENRY SERIES 

"The Guardian of Accolade," two reels, with Agnes Ayres. 
"The Friendly Call," two reels, with Walter Miller. 
"The Day Resurgent," two reels, with Gypsy O'Brien. 
"The Roads We Take," two reels, with Jay Morley. 

WORLD FILM CORPORATION 

uly 7 — "The American Way," five reels, with Arthur Ashley, 

uly 14 — "Dust of Desire," five reels, with Ruby de Remer. 

July 21 — "A Broadway Saint," five reels, with Montagu Love. 

July 28 — "Bringing Up Betty," five reels, with Evelyn Greeley. 
Aug. 4— "Coax Me," five reels, with June Elvidge. 

Aug. 11 — "The Praise Agent," five reels, with Arthur Ashley. 

Aug. 18 — "The Girl Alaska," five reels, with Lottie Kruae. 

Aug. 25 — "The Man Without a Name." five reels, with Corene Uzzell 
Sept. 1— "The Battler," five reels, with Earl Metcalf. 
Sept. 8 — "His Father's Wife," five reels, with June Elvidge. 

Sept. 15 — "Forest Rivals," five reels, with Arthur Ashley. 

Sept. 22 — "Where Bonds Are Loosed." five reels, with Dixie Lee. 

Sept. 29 — "Miss Crusoe," five reels, with Virginia Hammond. 
Oct. 6 — "The Oakdale Affair," five reels, with Evelyn Greeley. 

Oct. 13 — "Woman of Lies," five reels, with June Elvidge. 

Oct. 20 — "The Black Circle." five reels, with Creighton Hale. 

Oct. 27 — "Arizona Catclaw," five reels, with Edyth Sterling. 
Nov. 3 — "Me and Capt. Kidd." five reels, with Evelyn Greeley. 

Nov. 10 — "The Poison Pen." five reels, with June Elvidge. 

Nov. 17 — "You Never Know Your Luck," five reels, with House Peter* 

Nov. 24 — "Dad's Girl," five reels, with Jackie Saunders. 

PRIZMA 

"Catalina," one reel. 

"Everywhere." one reel. • 

"Model Girls," one reel. 

"Front," one reel. 

"Kiddies," one reel. 

"China," one reel. 

"Birds and Flowers," one reel. 

"Alaska Revelations," one reel. 

Glacier Park; Hawaii; Apache Trail; Old Faithful. 

ESSANAY-CHAPLIN COMEDIES 

"A Night in the Show," two reels. 

"Shanghaied," two reels. 

"The Bank," two reels. 

"Police," two reels. 

"Triple Trouble," two reels. 

NEWS REELS 
Kinograms, one-reel, every Tuesday and Saturday. 

UNITED PICTURE THEATRES 

June 8 — "Playthings of Passion," five reels, with Kitty Gordon. 
June 29 — "The Woman Under Oatb." five reels, with Florence B- 1 ' 
Aug. 10 — "A Man's Fight," five reels, with Dustin Farnum, 
Oct. 19 — "Her Game." five reels, with Florence Reed. 

Oct. 19 — "Starting Out in Life," Cuckoo Comedy, two reels, with Bobby 
Burns. 

CURRENT SERIALS 

UNIVERSAL, "The Midnight Man," with James J. Corbett. 

VITAGRAPH, "Perils of Thunder Mountain," with Antonio Moreno. 

UNIVERSAL, "Elmo the Mighty." with Elmo Lincoln. 

BURSTON, "The Mystery of 13." Francis Ford. 

VITAGRAPH, "Smashing Barriers," with William Duncan. 

PATHE, "The Great Gamble," with Charles Hutchison and Anne Luther. 

S. L. K., "The Fatal Fortune." with Helen Holmes. 

PATHE, "Bound and Gagged." with Geo. Seitz & Marg. Courtot. 

PATHE, "The Black Secret," with Pearl White and Walter McGrail. 

HALLMARK. "The Trail of the Octopus," with Ben Wilson. 

ARROW, "The Masked Rider." with Ruth Stonehotise. 

UNIVERSAL, "The Great Radium Mystery," with Eileen Sedgwick. 

ARROW, "Lightning Bryce," with Ann Little and Tack Hoxie. 

HALLMARK, "The Sign of the Rat," with Claire Anderson. 

113 



EXHIBITORS HERALD 



DODGERS and HERALDS 
for all special features 

make up for the Chicago theatres, Special 
Dodgers and Heralds on all big features. 
They are illustrated, planned and written to get 
business, and are now being used by more than 200 
theatres for all their special feature advertising. 
We are now carrying them in stock, and can ship 
all orders the same day received at $2.75 per M 

THE NATIONAL POSTER & PRINTING CO. 

Printers Exclusively for the Theatre 
506 S. WABASH AVE., CHICAGO, ILL. 



DESIGNING - CONSULTING - SUPERVISING 



William T. Braun 

ARCHITECT 
155 N. CLARK STREET. CHICAGO 

MOTION PICTURE THEATRES AND STUDIOS 



Coburn Organs 

Perfect tonal results signify 
every instrument we make 



COBURN ORGAN COMPANY 

Builders of Quality Organs 
220 N. WASHTENAW AVENUE CHICAGO, ILL. 



The minute attention given to each detail of its construction 

enables us to say that 

PERFECTED PROJECTION 

is assured with 

THE DE VRY 
PORTABLE PROJECTOR 

it is entirely self contained, smaller and 
lighter than a suitcase. takes standard 
lize reels and films, attaches to any light 
wcket, operates* at the touch of a button and 
is ideal for use wherever it Is not practical to 
use the standard size machine. 

Write today for a complete catalog. 



THE DE VRY CORPORATION 



1232 Marianna Street. 



CHICAGO, ILL 



JMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIMIIIIIIIHIIIIIIIIIIIIII!'- 

| Only One Way 

E There's only = 

E One way 

— * * * ^ 
E To Make Money 

— * * * s 

5 In the Show Business 

— * * * s 

| And | 

— * * * E 
E That is | 
E * * * E 
E To Keep | 
E * * * E 
E Abreast E 
~ * * * — 
E Of the Times. E 
E * * * E 
1 AND | 

— * * * — 
| The Only Way E 

E To Keep Abreast E 

E Of the Times E 

E Is by Reading E 

I The | 

— * * * 

E Exhibitors Herald. E 

— # * * — 



5lilllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIMMIIIIIIIIIIIIIIIIIIIIIII|||F 



114 



EXHIBITORS OF AMERICA 



PROTECT YOUR SCREEN! 

Don't Sign Any Contract That Will Permit Industrial 
Advertising Films or Slides or Advertising Inserts in 
Pictures on Your Screen Until You Have Communicated 
With the Undersigned. 

SYDNEY S. COHEN, Pres., Motion Picture Exhibitors League, N. Y. State 

H. H. LUSTIG, Pres., Cleveland Exhibitors Association 

KING PERRY, Secy., Michigan Exhibitors Association 

SAMUEL I. BERMAN, Executive Secy., Motion Picture Exhibitors League 
N. Y. State 

FRED J. HERRI NGTON, Secy., Pennsylvania Exhibitors Association 
W. J. SLIMM, Executive Board Member, Cleveland Exhibitors Association 
CHAS. L. O'REILLY, Motion Picture Exhibitors League, N. Y. State 
SAM BULLOCK, Executive Secy., Cleveland Exhibitors Association 

I. M. SALYERDS, President. Roch ester Exhibitors Association 

PETER JEUP, Executive Board Member, Michigan Exhibitors Association 
W. H. LINTON, Treas., N. Y. State League 

Committee on Organization for the Protection of the Screen : 

SYDNEY S. COHEN, Temporary Chairman of Committee 
SAM BULLOCK, Secretary, Temporary Committee 

Temporary Headquarters of the Committee : 

Room 708 Times Building New York City 



WATCH FOR OUR NEXT ANNOUNCEMENT! 



The hit of the show in the BigTime 
The hit of the show inyourTheaf re - 

TOPICS OF 

THE DAY 

Selected from the press of fhe world by the editors of 

THE LITERARY DIGEST 

"No. 6 — Topics of the Day was especially good and created much 
laughter. This feature is making a hit with the Palace crowd." From 
the review of the show at B. F. Keith's Palace Theatre in New York, 
in the Billboard. 

"The Topics of the Day actually drew more real laughter than any- 
thing else in the show, yet the going was true to Palace form." From 
the review of the show in Keith's Palace Theatre in New York, 
printed in the Variety. 

PRODUCED BY Tl M E LY FILMS INC. 

One release aweek 

Pafhe' 

Distributors 





Vol. IX 



CHICAGO, DECEMBER 13, 1919 



No. 25 



. " I 




t f r t f 




y \ 



II 1 1 1 



I / , , I 



> ! > > 



fiii/ i i i f iii 



tin 



ftfi 



1 1 



> 1 



' ' 'VV, 



It'll 



• \ 



' ( '. >. 



\\\\ 

I ft I 




if 1 1 ii 1 1/ 




trim 






■1.9 



iititi.ri 

> \ \ \ \ V\ S 




ON 

:', ' r kkk 





?! 



KKK ' 'V. 



• 



/v.vyv 



ftfttf'l 
/\y //,/// 

r,itttifii\ 
'K 'J '.' i ' ' 
' k f ' 1 



WILL ROGERS 

in JubiLo 

PAULINE FREDERICK 

m cjhe Coves of Ce tty 

GERALDINE FARRAR 

in flame of the Desert 

TOM MOORE 

in cjhe Qaif Cord Qaex 

MABEL NORMAND 

in finto 

RUPERT HUGHES 

^Jhe Cup of cjuri) , 

REX BEAGHS 

cjhe Silver Jtorde 

JACK PIGKFORD 

in Vhe Cittle Shepherd of KinqdomCome 



< "r 




- / 



f' N 



1 > ii4 



' < ' ( 



> { i , t y 

- ' «r.V.kkk 
' vV 

(fii.fiitn 

ii/YbvyY ' ' 
"> S > ^ > > 5 



' ; it 

> 1 1 1 1 It 
WW, 

p N \ \ \ \ \ V N \J 

' I , I I I, ' l\ 

' kV. ( ; ' ' ' { 



YVVVVYY ' ' ' 

'fiii 



rti'iift 

Ml I / ii i tt 

yv \-.\ \\\ >\- 

.11,1,1, 

s "I ' SN V 

' 1 1 1,1 1 1 
WJ-ltlff' 

f ' >' ;' 

'I I fit 11/ 
i N V W ,v ' 

\ \ > ^ \> 
Wit". 

f I •tf'tfl fl„, 

ft. ff t.i i f i /y 

IftfJ 



' '/VYVWVVi 



\ \ v < v v\ 
tfllt 



tun 



N > > > 

i t i 'VV 



! 

> > > > > 



1 1 1 1 r 

■ ■ r i 




\\\\\ 



/ , i , 

1 1 1 1 



/ i i / / ' i\ 

'■ ).> w y 



/' " 
'Vv.V ' 

urn 



itUftC 
■ :/V ; v 



nnn^ \ v v \ \ \ 

ttr if i i 



j 3 > > 



\ \ ^ \ \ 



> 



!> ! > 



JJ>. 



> > > 



N \ \ \ \ 



V V \ vj\ 



WW - r - f 



'rfli 



If f 



; 



(fit/// 



\\\ 



V, 



: ;• n. 



LiiHBO WEEKLY MARTIN J. QU1GLEY, PUBLISHER ON B DOLLAR 

tt SO. DEARBORN ST. Entered as ttcond class matter, August x>, 1917, at the Pott OMee at Chicago, III., under the Act of March 3, it?o A YBAR 



PRESENTS 



SCARLET 

DAYS' 

^ Vale of the Olden West 

SCENARIO BY S. E.V.TAYLOR 
PHOTOGRAPHED BY G.W. BITZER 
PERSONALLY DIRECTED BY D.W.GRIFFITH 

ji Cparamounjrtfrtcraft Cpicture 




EXHIBITORS HERALD 



If we had only Known 
its Drawing Power- 

(but YOU do know it) 

"We played 'THE RIGHT TO HAPPINESS' last week at our 
Strand Theatre during a Centennial Celebration and free Street 
Carnival and in spite of the fact that we faced the worst com- 
petition, we played to capacity business from opening to closing 
each day. If we had known the drawing power of the picture 
we would have extended the playing engagement for the entire 
week. Will submit our first open time for repeating this subject 
within the near future." 

W. C. Quimby, 
JEFFERSON THEATRE, 
Fort Wayne, Indiana 




UKIVEItSAL — OFlLWILI-. SXJPBR. T? R.ODT7CTIOM -#* 



EXHIBITORS HERALD 



ike high, the 
middle and 
the low are al* 



PRINCE LAUGHS AT FILM FUN. 



The Prince of Wales had his first op- 
portunity yesterday since he came to 
New York to be "a regular boy," and 
he took full advantage of it. He went 
to the movies as guest of William Fox 



at the Academv of Music in Fourteenth 



The show started with an exhibition of 
Mutt and Jeff in some amusing antics. 
The crowd watched intently to see if he 
was going" to like it. He did. And 
every time he broke into a laugh the 
whole place laughed good-naturedly 
with him. 

The second Dicture concerned itself 
with some fantastic adventures of a not 
very successful troupe of dog catchers. 
Edward Albert followed their mishaps 
with a broad grin, and when a bump- 
tious goat came into the reel to enliven 
the proceedings, he laughed so heartily 
he imperilled his balance on the little 
chair. 

The entertainment concluded with 
movies of the Prince's arrival the day 
before. They afforded him an opportu- 
nity to view his entry from an opposite 
point of view to that of Tuesday -the 
picture had an unwonted touch of real- 
ism for every time the screen showed a 
cheering throng those inside supplied an 
appropriate volume „of welcoming dem- 
onstration. 




ways delighted with 




ENTERTAINMENTS 



4 




Look at pages 100 and 101 in the 
November 29th issue of the Saturday 
Evening Post. 

Look at page 68 in the December Ladies 
Home Journal. 

Look at the inside front cover of the 
November 29th issue of the Country 
Gentleman. 



— And you will see just the beginning of 
Lewis J. Selznick's gigantic real money 
bet that SELZNICK PICTURES will 
make money for you. 



PREVENT FUTURE REGRETS- 
BOOK SELZNICK PICTURES NOW 



s 



S^picturejP^ 






31NY HW 50 

NEW YORK 
SELZNICK 

-"W^VENTH AVE NETYORK 
R^CE W WALES IS VEBY GRATEFUL TO MISS ELSIE JANIS AND WOULD 
PLEASED TO ACCEPT A COPY OF HFP NEW FILM A REGULAR GIRL IF SENT 
TO HI a TO H.M.S.REN0WN AND HE WILL HAVE IT SHOWN ON BOARD ONE 
EVENING DURING HIS JOURNEY HOME TO ENGLAND. 

SIR GODFREY THOMAS 
PRIVATE SECRETARY/ 




bu Fiances Marion & Edmund Gouldin^ 

Direction - Jarnes Youn^ 

Made bu Selznick: Distributed bq Select 





- Direction — Wesley Rubles 



Made Inj Selznick Distributed bu Select 




Made by Selznick- Distributed by Select 





bij Ouida Bei^erc 
Direction — William P. S. Earle 

Made by Selznick Distributed by Select. 



MITCHELL 
LEWIS 

& LAST OF HIS 
PEOPLE" 

Stortj and Direction hv\ 
Robert North Bradlmrij 



OPPORTUNITY 



^^PPORTUNITY is the 1 oudest knocker in the world, yet some- 
times the most difficult to hear. That's because there are 
those who have ears that will not hear and eyes that refuse 
to see. 



A lot of exhibitors have been howling for some time about 
somebody or other always trying to get the lion's share of 
profits by underground methods. 



ANY EXHIBITOR WHO WOULD LET ANYBODY 
GET AWAY WITH ANYTHING WHEN THERE'S 
A WAY OUT DESERVES TO LOSE 



NATIONAL PICTURE THEATRES, INC., is OPPORTU- 
NITY. It offers the positive way out. It offers you your 
chance to assure your profits for yourself now and for all time. 

NATIONAL PICTURE THEATRES, INC., offers you the 
opportunity — - now — either to listen or to refuse to hear; 
either to see or purposely to blind yourself. 

NATIONAL PICTURE THEATRES, INC. 

Lewis J. Selznick 

President 

729 Seventh Avenue New York 



(REPUBLIC PICTURES) 




THE SYMBOL 
OF SUCCESS! 

PERFORMANCE counts in every 
phase of Big Business ! 

Behind the new symbol— REPUB- 
LIC PICTURES— lies the perform- 
ance and progress that has stood 
the test of time and comparison. 

A symbol of broadened leadership 
and perfect organization in which 
you get the dollars-and-cents profits 
that must come from proved box- 
office attractions and "live-wire" 
exploitation. 

As SELECT has merited your con- 
fidence and esteem,so will Republic. 

New in name — but old in the 
experience and understanding of 
the needs of those who have 
gained by? mutual trust. 




REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J. SELZNICK, Advisory Director * BRITON N. BUSCH, President 

130 West 46th Street New York City 



REPUBLIC 



E f| PICTURES) 



m 




Edward Godal 

presents 

MARIE DORO 



TWELVE TEN 

ftoduced for B.&^C. Films 

HERBERT BRENON 



REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J. SELZNICK, Advisory Director - BRITON N. BUSCH, President 

130 West 46th Street New York City 



(republic 



PICTURES 



/L.LAWRENCE WEBER. \ 
/ PHOTO DRAMAS .INC. \ 

present \ 

I "THE i 
BLUE REMIT 

with a Do Luxe cast headed by 

EDITH HALLOR FAIR BINNEy 
FLORENCE BILLINGS 

adapted from the 

SHUBERT PRODUCTION 



ANNA CRAWFOkD FLEXMPc 
directed by 
GEORGE IRVING J> 




FOREIGN RIGHTS 
CONTROLLED BY 
APOLLO TRADING CORP 

NEW YOftKw CITvV' 





REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J. SELZN1CK, Advisory Director . BRITON N BUSCH, President 

130 West 46th Street New York City 



(republic [flgl pictures) 




cTAq 

AMAZING 

WOMAN " 



a 



LLOYD CARLETON 

production with 

RUTH CLIFFORD 



REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J. SELZNICK, Advisory Director BRITON N BUSCH, President 

130 West 46th Street New York City 



REPUBLIC 




PICTURES) 




PRIZMA 

master 
pictures 

IN NATURE S COLORS 



^ are released by 
REPUBLIC DISTRIBUTING CORPORATION 



REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J. SELZNICK, Advisory Director - BRITON N. BUSCH, President 
130 West 46th Street New York City 



(REPUBLIC pictures) 



KINOGRAMS 



e Visual News of 
All the World 

will be released through the 

REPUBLIC DISTRIBUTING CORPORATION 



REPUBLIC DISTRIBUTING CORPORATION 



LEWIS J SELZN1CK, Advisory Director , BRITON N BUSCH, President 

130 West 46th Street New York City 



I 






EXHIBITORS HERALD 



CLASS OF SERVICE SYMBOL 



Telegram 



Day Letter 



Night Message 



Night Letter 



Blue 



Nite 



N L 



If none of these three symbols 
appears after the check (number of 
words) this is a telegram. Other- 
wise its character is indicated by the 
symbol appearing after the check. 



WESTER UNION 

teiJSram 



CLASS OF SERVICE 



Telegram 



Day Letter 



Nigh) Message 



Nigh -ritter 



NEWCOMB CARLTON. PRESIDENT 



GEORGE W. E. ATKINS, first vice-president 



If none of these thre^ 
appears, after the check 
words', tnis is a teleqran 
wise its character is indici 
ijmbot appearing after ' 



RECEIVED AT 1653 BROADWAY, NEW YORK CITY 



D36N0 AN 135 NL 3 EX 

P TULSA 'OKLAHOMA NOV 30 1919 
ARTHUR S KANE 

PRESIDENT REALART PICTURES CORPN 469 FIFTH AVE NEW YORK NY 
YOUR KANSAS CITY MANAGER MR MACMEEKIN AND HIS REPRESENTATIVE KR 
FOX LAST NIGHT SCREENED SOLDIERS OF FORTUNE IN THIS THEATRE FOR 
BENEFIT OF LARGE CROWD OF EXHIBITORS FROM THIS TERRITORY STOP AFTER 
SEEING THIS WONDERFUL PRODUCTION IMMEDIATELY SIGNED A CONTRACT ON 
MR MACMEEKIN 1 S OWN TERMS STOP THIS WILL BE THE FIRST PICTURE TO 
EVER PLAY THE MAJESTIC THEATRE ONE WEEK AT ADVANCED PRICES- STOP WE 
HAVE ALSO CONTRACTE D FOR THE E NTIRE S EASON'S REALAR T PROGRA M AFTER 
HAVING PLAYED THE FIRST RELEASE ERSTWHILE SUSAN AT AN^ ADVANC E IN 
PJNTAL ON THE SUBSEQUENT ELEVEN PICTURES OF FIFTY D OLLARS EACH OVER 
WHAT WE PAID FOR FIRST THREE RELEASES 'CONTRACTED FOR STOP TOTAL 
AUOUNT OF CONTRACT SIGNED WITH MR MACMEEKIN TODAY MORE THAN FIVE 
THOUSAND DOLLARS THE LARGEST CONTRACT WE EVER GAVE TO ANY ONE 



CONCERN IN HISTORY OF THIS THEATRE 



GLENS CONDON 
MANAGER MAJESTIC THEATRE 




n 



iy 




T f lB GoGO 

Luck Pictun 
V> 19^/ 

Anita ste^arj 
Productions Inc. 

First National 
Attp action 

PRODUCED BY 

LOUIS B. MAYER 



1 
1 




Directed By MARSHALL NEILAN 

From Tne Beloved Classic of The 
American Stage tyf^ 

Ohas T.Daze^ 

Scenario by /, 
" *inos. of Geragtrty 



, IT'S MELODRAMA 

[ That has stood the test 
o\ stac5e success of 11 years 

ITS THRILLING 7 

Powerful * Gripping- Full of Heart- 
Touching, Soul- Stirrind Suspense 

ITS SPECTACULAR 

Tremendous Scenes Magnificently Produced. 

Thousands Of People — Crordeous Effects 

A SPECIAL FOR ROAD SHOW EXPLOITATION 



EXHIBITORS 

HERALD 

<HRih which is incorporated MOTOGRAPHY 

Announces the 
publication of its customary 

under date of December 27, 1919 

This special edition, -which -will 
constitute a year booh of the 
Industry, will contain many 
features of great and lasting 
interest. 

Your advertisement for 
this issue is especially 
solicited. 

The usual rates will prevail 
Forms close Dec. 15, 6 p.m. 




Produced by 

HAWORTH 




ROBE RT/ ON-COLE 
PRODUCTIONS 

"A/K THE EXHIBITOR WHO PLAY/ THEM" 



¥ F YOU have the Haya- 
*- kawa following in 
your theatre, this play 
will be greeted as one of 
his best. If you have not 
a Hayakawa following, 
it means that you have 
neglected building up 
one of the strongest as- 
sets an exhibitor can 
have today. 

This play will bring 
you that clientele and 
will immensely please 
your patrons. Therefore, 
business logic dictates 
the necessity for your at 
least screening it. 




Available at all ROBERTSON - COLE EXCHANGES 



EXHIBITORS HERALD 



EXHIBITORS! 

STOP BEING THE GOAT! 

Manufacturers of industrial pictures and advertising inserts have been deliver- 
ing your screen so long to National Advertisers that almost all of them are 
bold enough to come out in print and guarantee to show advertising films 
and advertising inserts on your screen — and don't forget they collect a huge 
sum each year because you permit it. 

IT'S TIME YOU WOKE UP 

to the fact that your screen is a more valuable circulation asset to the National Advertiser 
than the Newspaper, and that the national advertiser has been paying real money for 
the advertising film you have been running. 

This committee has worked out a practical plan whereby the exhibitor will receive direct 
benefits from the projection of advertising films and inserts on the screen. 

This committee is not controlled by any motion picture manufacturing or film distributing 
organization. It will be operated for the entire benefit of the motion picture theatre 
owners of America. 

Don't sign ANY contracts that will permit any advertising films 
or inserts on YOUR screen until you have communicated with 
this committee. 

SYDNEY S. COHEN, Pres. Motion Picture Exhibitors League, New York State 
H. H. LUSTIG, Pres. Cleveland Exhibitors Association 
KING PERRY, Sec'y Michigan Exhibitors Association 

SAMUEL I. BERMAN, Executive Sec'y Motion Picture Exhibitors League, New York State 

FRED J. HERRINGTON, Sec'y Pennsylvania Exhibitors Association 

W. J. SLIMM, Executive Board Member, Cleveland Exhibitors Association 

CHAS. L. O'REILLY, Motion Picture Exhibitors League, New York State 

SAM BULLOCK, Executive Sec'y Cleveland Exhibitors Association 

PETER JEUP, Executive Board Member Michigan Exhibitors Association 

IRVING SALYERDS, Pres. Rochester Exhibitors Association 

W. H. LINTON, Treas. New York State League 

Committee on Organization for the Protection of the Screen. 

SYDNEY S. COHEN, Temporary Chairman SAM BULLOCK, Temporary Secretary 



TEMPORARY HEADQUARTERS OF THE COMMITTEE: 

Room 708 Times Building, New York City 



24 



EXHIBITORS HERALD 



BIFF! RIGHT on the FUNNY BONE! 



That's JVhere 




HENRY LEHRMAN 

lands his knockout punch in his first personally 
directed comedy for First National 

"A Twilight Baby" 

A Three Rounder and Henry Lehrman's 
great triumph in comedy production 



Keep Your Dates Open! 



A First National ?^B|ff' \ Attraction 



25 



» 



EXHIBITORS HERALD 
PII=IIII=IIII=III|=||||=|||S 




i He Will Make the World Think! 



A Thinking IV orld Talks! 
Talking is the Best Advertising! 
Advertising Means Money to You! 
And Money Talks! 



D. W. GRIFFITH 



presents 



"The Greatest Question 

A MOMENTOUS DRAMA OF TODAY 

His first personally directed picture for First National 
A Tate December Release. 



mm 



26 



EXHIBITORS HERALD 

=!III=IIII=IIII=IIII=1II=H 



JVhat is the greatest mystery in the world? 

JVhat is the secret of life every human being longs to know? 

Ask your patrons! 

D. W. Griffith's 

Pictures always attract immense audiences and 
hold them by their strength and charm. And in 

"The Greatest Question" 

you have a vital theme that is being talked about and written 
about throughout the world today. 

It is the dominant thought of everyone from every walk of life. 

It will set your patrons to wondering and arouse their interest and 
curiosity as nothing else. 

And this great problem, this profound truth, is woven about a 
story of the most intense and fascinating interest. 

It touches the depths of the emotions, and plays on the heart 
strings. It portrays the greatest tragedies in a plot of gripping 
dramatic action. 

Yet it is a play full of tenderness and human sympathy, faith and 
love, hope and happiness. 



A "First National 




Attraction 



27 



EXHIBITORS HERALD 



Coming Soon! 




MARSHALL NEILAN 

Presents 

"The River's End" 

By James Oliver Curvvood 

Another great story of "God's Country" 

A Marshall Neilan production and his first personally directed 
picture for First National 



A "First National" 




Attraction 



28 




r 




nn 

JiU 



EH] 




Sewed The Laugh 

CAPITOL 

The Largest and Finest 



11. 



Hit At The 

THEATRE 

In The World 



" 'The Headwaiter,' with Larry Sernon 
is full of laughs." 

—N. Y. Morning World. 

"The Larry Semon comedy, 'The 
Headwaiter' is a laugh maker." 

— N. Y. Evening Sun. 

" 'The Headwaiter/ with Larry Semon 
is worth expending laughs on." 

— N. Y. Morning Sun. 



VITAGRAPH 

ALBERT E. SMITH, President 



EXHIBITORS HERALD 



Middle -West Exhibitors 



Have you any Red Corpuscles in Your 
Blood? 

Do You Still Feel Your Blood Tingle 
When You See a Dog- Fight? 

Or Are You One of Those Weak-Kneed 
Mortals Who Tremble at the Report 
of a Gun Shot? 



If the Former You're Alive and Don't Have to be Told 
That For Every Day You Delay in Booking 



"Lightning Bryce" 



"The Greatest Serial Ever Made" 

You are Losing Some Record-Breaking Days. Dead Ones 
Can't Talk — But Live Ones SHOUT to Their Nearest 
Exchange: 



"Give Me 'Lightning Bryce'" 




30 



EXHIBITORS HERALD 



To The Live Exhibitors! 

If You're Not Booking 

"Lightning Bryce" 

"The Greatest Serial Ever Made" 

You're Losing The Biggest Opportunity of 

The Year 



READ THESE REVIEWS 

It is a thriller of the first order. — Boston Globe. 

A Sure Fire-Hit. — Exhibitors Trade Review. 

It's a "Mickey" in the Serial Field— MP. World. 

There is a punch and a dozen or more thrills in every 
reel. Not a dull moment. — Exhib. Herald. 

Action? Of course, a man's size quota of it. 
Suspense — Mystery — Romance — Adventure 
— Thrills. You cannot go wrong in booking- 
it.— M. P. News. 

DON'T WAIT— GET IN TOUCH 
WITH YOUR NEAREST EXCHANGE 



ARROW FILM CORP. 



220 W. 42nd St. 
NEW YORK CITY 



51 



EXHIBITORS HERALD 



Another Endorsement 



Mr. Robert Brunton, 

Brunton Studios, Inc., 
South Hollywood, Cal . 

My Dear Mr. Brunton: 

Now that the public has given its verdict 
on "The Miracle Man," I should like to tell you 
how much I value the co-operation of your organ- 
ization in the production of the picture. 

I congratulate you on the organization 
that you have built up, and you are deserving of 
the thanks of every independent producer. 



The Robert Brunton Studios, Inc. 



5341 Melrose Avenue, Los Angeles, Cal. 



of 

Brunton Service 



Los Angeles, Cal., October 2, 1919. 



Your very best well wisher, 
Sincerely, 




32 



EXHIBITORS HERALD 




WANTS TO KNOW 
WHICH IS 

THE INFERIOR 

SEX 

9 



33 



CHAPLIN 



EAT 'EM UP! 

INDIANA, ILLINOIS, WISCONSIN 
EXHIBITORS 

GO AFTER AND CLEAN UP 
WITH THE FOUR SUCCESSES 
THAT MADE 

CHARLEY CHAPLIN 

FAMOUS 



THE MONEY GETTERS 



THAT NEVER FAIL 
"WORK" 

"JITNEY ELOPEMENT" "BY THE SEA" 



THE CHAMPION 



THE HEAVY ARTILLERY OF THE FILM WORLD 

BEE HIVE 

(R. C. CROPPER, Pres. and Gen. Mgr.) 



TOY BUILDING 207 SO. WABASH AVE. 
MILWAUKEE CHICAGO 



109 W. MARYLAND ST 
INDIANAPOLIS 



CHAPLIN 



EXHIBITORS HERALD 

plllllllllllllllllllllllllH 



I LAFF ! 

I AND I 

I BE I 

I MERRIE | 

| CHARLIE CHAPLIN | 

| SINGLE REELERS j 

= WILL SHOW YOU HOW 1 



I Everything New! 1 

| NEW COPIES | 

| NEW PAPER | 

I NEW TITLES 1 



I Unity Photoplays Co. [ 

| FRANK ZAMBRENO, Pres. j 

| 207 So. Wabash Avenue CHICAGO, ILL. | 

llllllllllllllllilllllllllllllllllllM 

35 




NEWS OF THE WEEK 

Duponts Enter Picture Business in Association 
With Goldwyn 

Coal Situation Seriously Threatens Many Exhibi- 
tors 

Eugene Spitz Completes Second Studio; Third 
Will Be Erected 

Name Ince President and General Manager of 
Associated Producers 

' Fighting Cressy" Given Premier at B. S. Moss 
Broadway Theatre 

Merchandise in Payment for Film Is Prospect 
Facing Exporters 

Sees Revolution in Industry 

"The Lincoln Highwayman" Nears Completion 
With Russell as Star 

William C. DeMille Will Direct New Paramount- 
Artcraft Series 

Big Exploitation Put Behind Films Demonstrates 
Percentage Profit 

Robertson-Cole Starting Three Contests to Stim- 
ulate Sales 



Ruben and Finklestein Secures "The Westerners' 
for Theatres 



"Soldiers of Fortune" Plays to Record Attend- 
ance at Capitol 

"The Great Divide," Stage Success, Slated for 
Screen by Vitagraph 

REVIEWS 

"Brothers Divided," Pathe D, five parts, with 
Frank Keenan 

"The Gray Wolf's Ghost," Robertson-Cole D, 
with H. B. Warner 

"Victory," Paramount-Artcraft D, with a special 
cast 

"Pegeen," Vitagraph D, with Bessie Love 

"Erstwhile Susan," Realart C-D, with Constance 

Binney 

"Heart of the Hills," First National C-D, with 

Mary Pickford 

"The Beloved Cheater," Robertson-Cole C, with 

Lewis J. Cody 

"Vagabond Luck," Fox C-D, with Albert Ray and 

Elinor Fair 



41 

43 

44 

43 

4G 

47 
49 

50 

51 

53 

57 

58 

5!) 

Gl 

G9 

69 

G9 
69 

70 
70 
70 
71 



"The Lord Loves the Irish," Hodkinson C-D, 

with J. Warren Kerrigan 71 

"Eastward Ho," Fox C-D, with William Russell. 72 

DEPARTMENTS 

Exhibitors' Bureau 

73, 74, 75, 76, 77, 78, 79, 80, 81, 82*. 83 

What the Picture Did For Me 

95, 96, 97, 98, 99, 100, 101 

Volplaning Around N'Yawk 93 

Carefully Combing Colorado 107 

Ch icago Trade Events 109 

Guide to Current Pictures .111, 112, 113 

ADVERTISERS 

Amusement Supply Company 114 

Arrow Film Corporation 30, 31 

Bee Hive Exchange 34 

Robert Brunton Studios, Inc 32 

Celebrated Players Film Corporation 104, 105 

Eastman Kodak Company 114 

Exhibitors Supply Company 114 

Famous Players-Lasky Corporation 2 

First National Exhibitors Circuit, Inc 

24, 25, 26, 27, 28 

Fox Film Corporation 4 

Goldwyn Pictures Corporation l, 115 

Arthur S. Hyman Attractions 108 

W. W. Hodkinson Corporation 37, 38 

Louis B. Mayer Productions 20, 21 

Metro Pictures Corporation Series 

National Picture Theatres, Inc 12 

Pathe Exchange, Inc 115 

X'ichclas Power Company 94 

Realart Pictures Corporation Insert 

Republic Distributing Corporation 

13, 14, 15, 16, 17, 18 

Ritchey Lithographing Corporation 40 

Robertson-Cole Company 23 

Selznick Pictures Corporation .... 5, 6, 7, 8, 9, 10, 11 

A. Teitel :.. 114 

United M-P Interests 114 

Unity Photoplays Company 35 

L T niversal Film Manufacturing Company 3 

Vitagraph, Inc 29 

A. F. Williams 108 



VoK 



IX 



DECEMBER 13. 1919 



Number 25 



V He had the luck of the Irish V 




J. Warren KERRIGAN 



and his own company in 



The Lord Loves the Irish 



W MONTE M. 
KATTERJOHN 

Directed by 
ERNEST GWARDE 




The rogue in his eye made quick work 
for Cupid. The might in his arms took 
him trom a Glengarry farm to the top in 
hard-fighting New York. 

The story with the wonderful title and 
the romance of the shamrocks; with an 
Irish-named star and a Scotch-Irish pro- 
ducer. Everybody put their hearts in 
the making of this story. 



What the popular exhibitor demand will 
be for this production is evidenced by 
two score of big first run bookings for 
pre-release before a print had been 
shipped. 

Here is a tempestuous, brilliant romantic 
melodrama — what one onlooker calls "a 
devil-may-care drama from bare feet to 
soup and fish" in five wonderful, rollick- 
ing reels of excitement. 



LUCK / POD THE 
BOX I OPPICE. 



W.HODKINSON CORPORATION 

527 Fifth Avenue , New York Qty 

Distributing through P.VTHE Fxchange, Incorporated 



EXHIBITORS HERALD 



9 



Arthur F. Beck presents 



LEAH BAIRD 

The Capitol 




From the notable stage success by 

AUGUSTUS 
THOMAS 



Directed by 

George Irving 




5,000 Exhibitors Will Play This! 



More than 3,000 theatres al- 
ready presented "As A Man 
Thinks" to their patrons — and 
never a one has failed to report: 
"This is a great emotional 
drama with a punch of the sort 
that people like to get from a 
screenplay." . 

The Capitol" is bigger yet and 
of the same honest melodrama- 
tic make. 



It is the biggest and best made 
of the Leah Baird —Augustus 
Thomas dramas. It has finer 
production qualities and a story 
tenser, tighter and universal in 
its appeal to all the elements 
that pay past the front doors of 
motion picture theatres, 

Prints of "The Capitol" are now 
being shipped to all offices for 
your inspection. 



W. H0DKINS0N CORPORATION 

527 Fifth Avenue , New York City 

Distributing through PATHE £»change,Incorporated 



JO 





COMMENT OF THE WEEK 

% MARTI N J ' QJJ I G LE Y 



Easier to Exploit 

A NOTABLE development that close observation of 
production matters reveals is that directors are 
proceeding under strict orders to keep a sharp eye out 
for exploitation values. 

Instead of waiting for the finished picture to dis- 
close automatically valuable exploitation features 
efforts are now generally being exerted to develop and 
expand scene by scene whatever possibilities of this 
nature that may be involved in a story. 

There is nothing new in this for the really great 
directors, as they have long made it a practice to take 
into full account the' development of any features of 
a story that readily lend themselves to advertising 
effort. But with the introduction of the system into 
general vogue it means that a greater number of pic- 
tures will come to the exhibitor prepared in such a 
manner that the work of exploitation will procede more 
rapidly and to greater effect. 

* * * 

Who Will Win? 

THE alignment of five of the leading directors into 
an association creates an interesting situation. 
Practically every distributing organization is seeking 
a connection with this group with the full knowledge 
that if successful it will have attained a position of 
enviable strength in the field. 

It has developed into a lively contest and the out- 
come will be watched with much interest. 

* * * 

Exploitation Advance 

INDIVIDUAL exploitation of pictures by exhibitors has 
become one of the most interesting phenomenon of the 
business. The necessity and the advantage of individual 
exploitation is comparatively a recent development. In the 
earlier days of the business a mere announcement upon the 
theatre front w*8 thought to be sufficient. Today every 
progressive exhibitor realizes that a thorough publicity cul- 
tivation of his field with practically every picture is just 
about his most important work. 

The splendid progress that is being made by exhibitors 
in this line of work is very encouraging. In many cases 
they are backing up the picture they receive with a promo- 
tional campaign that doubles and trebles its possibilities. 



Exhibitors, through the many aids they are receiving in this 
connection — notably the trade papers — are becoming pub- 
licity specialists. Newspaper advertisements of great effec- 
tiveness are being printed at the instance of leading exhib- 
itors in the various communities. Other publicity matters, 
especially "stunts," are showing excellent progress. 

The exhibitor is carrying forward this very important 
work with splendid success and it is making for the greater 
productiveness of the industry, bringing great and lasting 
benefits especially to the exhibiting branch. 

* * * 

Not Wanted 
T^HEEE is nothing quite so devoid of promise today as 
the so-called program picture. That class of stuff 
which is really only five-reel filler is an abhorrence to the 
public and a sign of disaster to the wide-awake exhibitor. 

There is little hope today for a production which does 
not, to some appreciable extent, answer to the description 
of "special." Of course, a special production is not in- 
variably the result of a producer deciding to make a big 
picture. Many stories that seem promising in script form 
simply do not picturize regardless of effort and expense. 

Even if such a picture is disappointing it still is in a 
class removed from that type of film which is merely ground 
out to meet program or overhead requirements. The day 
of the machine-made program picture has passed. There 
is no hope for it even in the smallest theatre in the most 
remote cross-roads. 

♦ ♦ ♦ 

A Credita ble R ecord 

( i \ V 7E have benefited everyone in any way identified 
▼ ▼ with or interested in the success of the motion pic- 
ture theatre," declares the Pamous-Lasky corporation rela- 
tive to their national advertising which has been carried on 
consistently over a period of five years. 

The case is in no way over-stated. The appealing and 
eloquent advertisements which have been placed before the 
public in magazines of national circulation by the Famous 
Players organization have been of incalculable value to the 
motion picture and the business structure behind it. Be- 
fore a vast audience they have dignified and elevated the 
screen. While institutionalizing their company they have 
given millions of Americans a higher concept of motion 
pictures. 



39 



EXHIBITORS HERALD 




There are few men in the industry whose 
position of widespread esteem is more se- 
cure than that of Arthur S. Kane, re- 
cently resigned as president of the Realart 
Pictures corporation. Whatever future 
activity Kane may elect to follow, he may 
do so with full assurance that the well 
wishes of an army of admirers also will 
follow. 

* * * 

Harry G. Kosch, energetic practitioner 
at the New York bar of law, is responsible 
for cleaning out a particularly vicious 
band of film thieves in Philadelphia re- 
cently. 

* * * 

Triangle, "Creator of Great Pictures and 
Great Stars," is right. The program of re- 
issues undertaken by this company is very 
likely to give the re-publication stunt a 
new meaning. 

* * * 

A production of truly artistic conception 
will be found in "Everywoman" — one 
which any exhibitor will feel proud to see 
upon his screen. 

"Everywoman" is a product of the direc- 
torial effort of George Melford — a maker 
of pictures whom exhibitors will want to 
know better in 1920. 

* * * 

An almost impenetrable mist of silence 
surrounds the current activities of Joseph 
F. Lee. Joe is probably taking a deep 
breath for the loud shout that is certain to 
follow very shortly. 

sje sfc 2|e 

P. A. Chase, accounting expert in pro- 
duction and distribution matters, has suc- 
ceeded William Eisenhardt, resigned, as 
comptroller for Hallmark Pictures cor- 
poration. * * * 

S. J. Warshansky has resigned from 
the Supreme Pictures corporation as man- 
ager of advertising and publicity. 

* * * 

Harry Ward of the Worlds Films, Ltd., 
England, who arrived in New York on 
November 1st, sailed for home on the 
Mauretania last week. Although Mr. Ward 
has been here but a very short time, he 
succeeded in lining up forty-six feature 
productions with options on several more. 

^ sfc $ 

Members of the Publicity and Advertis- 
ing and Sales Departments of the Famous 
Players-Lasky Corporation, to the number 



of about thirty-five, gathered around the 
festal board at the Fifty-Fifty Club, West 
54th Street, Tuesday evening, in honor of 
Pete Smith, former publicity manager, 
and A. M. Botsfqrd and Pat Kearney, of 
the publicity and advertising department, 
all three of whom have been recently 
blessed with additions to their families. 

* * * 

After an absence of several weeks from 
his activities, owing to illness, Jesse L. 
Lasky, first vice-president of the Famous 
Players-Lasky Corporation, is entirely re- 
covered and is back at his desk at the 
Lasky studio. 

* * * 

Mrs. John C. Graham, wife of the 
general European representative of Famous 
Players-Lasky and managing director of 
Famous Players Film Co., Ltd., of Lon- 
don, and Mrs. Albert A. Kaufman were 
among the passengers on the Adriatic, 
which arrived in New York from London 
Saturday. Captain Kaufman, who has 
been in charge of the construction and 
equipment of the new London studio of 
Famous Players-Lasky British Producers, 
Ltd., is expected in New York in about 
two weeks. 

* * * 

C. F. Zittel's new offices are located at 
307 Fitzgerald Building. 

* * * 

Robert Vignola, who is under contract 
with the International Film Company, has 
arrived from the coast and is expected to 
start work soon on a Cosmopolitan fea- 
ture. It is probable that Mr. Vignola will 
direct Marion Davies at some time during 
his International connection. 

* * * 

After nearly one year of hard work dur- 
ing which he has made seven important 
pictures for William Fox at the Holly- 
wood studios, Frank N. Beal will take a 
long vacation on his orange grove near 
San Bernardino. When he recuperates he 
will return to Los Angeles to make more 
pictures. 

* * * 

Omar Kadavi of Yezd, Persia, arrived in 
New York last Saturday en route for Cali- 
fornia. Mr. Kadavi represents a Persian 
syndicate for which he is buying one, two 
and six-reel pictures for Persian and Ara- 
bian distribution, but he is principally in- 
terested in industrial productions of which 
he expects to secure many. 



JAZZ 

By G. S. C. 



The Glassy Eye- 
Alary Garden arrived in Chicago this 
week with her famous "dress of a thou- 
sand mirrors." This ought to make one 
stop and reflect. 



Keep the Home Fires Burning — 

W. McAdoo, in whose bonnet us 
thinks the presidential bee is buzzing, 
warns the coal operators by long dis- 
tance that the dear public must not be 
charged more for coal. If they're really 
going to start selling coal instead of 
that slate, slag and building brick they've 
been handing out for the past two years, 
us, for one, will save our briny tears. 



Watchful Waiting— 

Them New Yawk printers have been 
ordered back to work again. Wonder if 
the International got its idea from the 
government's well known Mexican 
policy? 



Pome for the Week — 

There was a young chap from Bordeaux 
Who longed for a good Sunday sheaux 
Miss Dolly Spurr 
Provided the lurr 

With a wonderful picture, you kneaux. 

Bandit Badinage — 

Percival Dubb, intrepid lobby display 
builder of Oshkosh, Wis., was the guest 
of Bill Carlyle, the Union Pacific's 
affable bandit, last week, aforementioned 
Bill relieving Dubb of his road map, re- 
turning the compass, explaining that the 
posses had him going south anyway. 
Dubb claims a victory in the encounter 
on points. 



Another International Crisis — 

If the Chicago Censor Board don't 
quit carving that Home Rule film, they'll 
have it so even England won't recognize 
it in substance or principle. A case of 
all that Dunne done undunne, so to 
speak. 



Or Write Their Own Columns — 

With the directors getting together to 
produce their own stuff and the authors 
getting together to produce their own 
stuff, we hope the picture fans don't get; 
together to make their own stuff. 



HTHE RITCHEY poster is different from all other motion picture posters because 
it is infinitely better. The reason for its superior quality lies in the fact that 
all the great poster artists and poster printers are members of this organization. 

Every piece of work turned'out is a thing of individuality and distinction, — fine 
in its conception and brilliancy of color, — potent in its ticket selling qualities. 
When RITCHEY posters are not used money is lost. 

THE RITCHEY LITHOGRAPHING CORP. 

406 W. 31st Street. New York Phone, Chelsea 8388 




40 



EXHIBITORS HERALD 



Duponts Enter Picture Business 
In Association With Goldwyn Co. 

Group of Leaders in Business and Financial Circles Named 
Directors — Will Take Active Part in Management 

of Company's Affairs 

Development Means Expansion on Big Scale 

{By Wire to EXHIBITORS HERALD) 

NEW YORK, Dec. 2. — A deal of far-reaching importance involving the Goldwyn Pictures Cor- 
poration has just been consummated. 

Under an arrangement entered into a group of men whose names rank among the highest in 
American business and finance will become actively identified with the Goldwyn company. 

The new interests which have become identified with the Goldwyn company are represented by 
the following: 

R. F. DUPONT, vice-president of the Dupont Powder Company. 

EUGENE E. DUPONT, also of the Dupont Powder Company. 

W. W. LAIRD, of Laird & Company, Wilmington, Del. 

R. M. CARPENTER, vice-president, Wilmington Trust Company. 

E. V. R. THAYER, president, Chase National Bank, New York City. 

DUNCAN R. HOLMES, vice-president, Chase Securities Corp. 

WILLIAM TEPKIS, GEORGE T. BISSEL and G. W. DAVIDSON, vice- 
presidents of the Central Union Trust Company, New York City. 

MAC MILLAN HOOPES and ABBOTT M. WITTENBERG of H. Content and 
Company, New York City. 

These men, all of wide financial and commercial experience, are named to the board of directors 
of the Goldwyn company and will immediately take part in the direction of the affairs of the company. 

t 

No announcement has been made relative to any Financial Resources Practically Unlimited 

change in the present list of officers. This development in the affairs of the Goldwyn 

The new development which is in reality a big company unquestionably places it among the very fore- 
expansion of the Goldwyn company will mean an in- most factors in the field> ivi it almost un ij m j t ed 
crease m capital stock to an authorized amount of one financial resources and the benefit of a group of the 
million shares Of this amount approximately four best brains in the American field of commerce and 
hundred and fifty thousand shares will be outstanding finance 

under the new arrangement. Added to the great financial resources which this 
The deal means that with the Goldwyn company development brings to the Goldwyn company it is to 
there has been aligned a branch of the well-known 5e noted that already in association with the company 
Dupont family which is reputed to be one of the wealth- are Lee and J. J. Shubert and Al H. Woods, whose corn- 
iest groups in the United states, bined theatrical resources comprise a tremendous factor 
Means Investment of Vast Sum in the American theatrical situation and consequently 
T , , , t . , , - , , bring to Goldwyn a vast advantage in literary material. 
It has been known for some time that the Goldwyn players and sta°-e experience 
company has been approached with an offer from the The a bove-noted theatrical figures have been offi- 
Duponts for the purchase of a large block ot treasury cers and me mbers of the directorate of the Goldwyn 
stock involving a sum of several millions of dollars. It company for some time 

is assumed that the arrangement was effected on this T he ' re are sev eral branches of the Dupont family- 
basis and that the Duponts have invested a vast sum a jj very wea lthy, having built up several vast fortunes 
in the Goldwyn company in exchange for a substantial through the powder business and several more or less 
ownership. ^ .... allied industries in which they have entered. 

The various important commercial and financial 

personages listed above come into the Goldwyn com- Financed Capitol Theatre in New York 

pany representing the Dupont investment. It is ex- T. Coleman Dupont, who is rated as one of the 

pected that the activities of these men will be concerned wealthiest men in America, is the figure behind the new 

solely with the financial end of the business and that the Capitol Theatre of New York and owns many of the 

technical end of production and distribution of motion most important hotels in New York City. He is not 

pictures will remain in the hands of the present officers. mentioned, however, in connection with the Goldwyn 

41 



EXHIBITORS HERALD 



deal. This Dupont withdrew several 
years ago from the powder company 
and has invested his money in outside 
ventures. 

It has been known that certain of the 
Duponts who still retained their interest 
in the powder company have been ex- 
ceedingly interested in motion pictures 
and the possibilities of the industry. 
Also that at various times during the 
past three years they have had under 
advisement a multitude of motion pic- 
ture propositions. 

Apparently, after a thorough investi- 
gation of the field they decided to buy 
into the Goldwyn company and the 
present development is the result of this 
plan. 

Expanded Several Times 

The Goldwyn company has gone 
through several expansions since its 
original inception in 1916 by Samuel 
Goldwyn who previously had been a 
vice president of the Famous Players- 
Lasky corporation and who was said to 
have disposed of his interest' in the 
Famous Flayers company for one mil- 
lion dollars. 

A few months after leaving the 
Famous Players company Mr. Goldwyn 
announced the new company in associa- 
tion with Edgar Selwyn. the theatrical 
producer and playwright, Margaret 
Mayo, the author, Alfred Weiss, F. B. 
Warren and others. 

Later a group came into the organiza- 
tion headed by Moritz and Sam Hilder, 
manufacturers of New York City. Still 
later a new group including F. J. God- 
sol, the Shuberts and Al Woods entered 
the organization. 

Many Stars Under Contract 

The leading players now under con- 
tract with Goldwyn are: Geraldine Far- 
rar, Pauline Frederick, Mabel Normand, 
Madge Kennedy, Tom Moore, Will 
Rogers and Jack Pickford. It also has 
under contract the following authors: 
Rex Beach, Gertrude Atherton, Mary 
Roberts Rinehart, Rupert Hughes, Basil 
King, LeRoy Scott and Booth Tark- 
ington. 

Recently the company has been pro- 
ducing only at the West Coast where it 
operates at Culver City one of the most 
elaborate and complete studios in the 
world. It has been announced that pro- 
duction again will be resumed at an 
earlv date in the East. 



Alma Theatre Sold to 

St. Johns Theatre Man 

ALMA, MICH.— The sale of the Genesta 
Theatre in the John Spinney block on East 
Superior street, which was announced last 
week, is now confirmed in a statement by 
Gilbert Genesta, who has been the owner 
for more than a year. The theatre has been 
sold to Raymond J. McLaughlin of St. 
Johns, who owns the Victory Theatre in 
that city. He is a former Alma man and 
went to St. Johns about two years ago 
where he opened the Victory Theatre in 
that city. 



Monte Rice Is Secured 

By California Theatre 

LOS ANGELES. — Monte Rice, 
formerly publicity director of the Na- 
tional Film Corporation, has resigned 
to become chief of the press bureau of 
the California theatre under S. L. Roth- 
apfel. He succeeds Roy Miller. 



^IIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIN 

l SAMUEL GOLDWYN | 

| President of Goldwyn Pictures 1 

Corporation Which Has En- g 

tered Into Huge Expansion § 

in Association With Dupont § 
Interests 




"Eyes of Youth" Given 

Novel Chicago Booking 

Brockell and Elliott, Illinois distribu- 
tors for "Eyes of Youth," have effected 
an unusual booking arrangement with 
the Gold and the Twentieth Century 
theatres, both located on Twelfth 
street, Chicago, practically in a single 
block. 

Both of these houses are to run the 
Clara Kimball Young feature for a full 
week, day and date. Due to this ar- 
rangement the crowds in the Twelfth 
street district who will want to see this 
feature should be able to get in at one 
house or the other. 



J. L. Friedman Closes 

Important Contracts 

J. L. Friedman, president of the Cele- 
brated Players Film corporation, announced 
this week that he has closed with Frank W. 
Thayer of the Merit Film corporation of 
Minneapolis on several important contracts 
involving "Million Dollars Reward," the 
serial produced by Grossman Pictures, Inc.; 
Hank Mann comedies, which will be avail- 
able about February 1 ; the Hallroom Boys 
comedies ; a new single reel produced by the 
Educational Film corporation, and a new 
single reel feature to be issued by S. B. 
Griever. 



Will Erect Theatre 

WILMINGTON, DEL. — The Wil- 
mington Corp., Samuel Greenbaum, 
president, will erect a motion picture 
theatre with a seating capacity of 200 
at 806-8-10 Market St., the building to 
run through to King Street. One of the 
fc^Mires promised is an upstairs audi- 
torium. 

42 



Hampton Announces 
Purchase of Fiction 
For Early Filming 

Stories By Well Known Authors 
To Star H. B. Warner and 
Blanche Sweet 

After having considered hundreds of 
stories for his stars, H. B. Warner, 
Blanche Sweet and William Desmond, 
Jesse D. Hampton has announced five 
new purchases for film production. 

For Mr. Warner he bought "Behind 
Red Curtains," a mystery story of hyp- 
notism by Mansfield Scott, which is said 
to be ideal for the screen work of the 
star. For the same star he also secured 
the film rights to "Felix O'Day" by F. 
Hopkinson Smith, a tense drama of 
London and New York, and also a third 
story by F. Austey, English author and 
playright, entitled "The Brass Bottle." 
This :s a fantasy, and was successfully 
presented for several seasons in Lon- 
don. 

"Shook," a story by Marjorie Benton 
Cooke, was secured for Miss Sweet, 
and for William Desmond he obtained 
the film rights to "Half a Chance," a 
drama of the sea and London. This 
story is by Frederick Isham. 

A new luminary of the screen is 
promised in the person of Ruth Renick, 
whom the Jesse D. Hampton company 
found in a western stock company and 
for whom it is said that she has an ex- 
ceptional appeal in acting ability and 
personal charm. Miss Renick has had 
several years' stage experience as an 
ingenue. She will appear in H. B. War- 
ner's next picture. 



Film Men Charged With 

Unlawful Distribution 

Victor Kremer, distributing "A Bur- 
lesque on Carmen," "Work," "The 
Champion." "A Jitney Elopement" and 
"By the Sea," Essanay-Chaplin produc- 
tions on the state right market, has 
seized what is claimed to be a "wild 
cat" print of "Work" which was being 
exhibited at the Tioga theatre, Phila- 
delphia. A United States Marshal exe- 
cuted the writ of seizure. 

Gene Marcus and Tony Luchese, own- 
ers of the Twentieth Century Film 
Company. Philadelphia, to whom Mr. 
Kremer has sold the territorial rights 
to the five comedies listed above, in- 
cluding "Work," have announced their 
intention of prosecuting the officials of 
the Ideal Film Company, Philadelphia, 
which is said to have rented the pic- 
ture to the Tioga theatre. 



Joe Brandt in Chicago 

Joe Brandt, special representative of the 
National Film corporation, who is handling 
the marketing of "The Confession" for 
George H. Davis, spent a few days in Chi- 
cago this week looking over the territory 
with a view to placing the feature. 



Al Kohn Closes Deal 

Al Kohn of the Crescent Film corpora- 
tion, Kansas City, was in Chicago for a 
few days this week and closed several im- 
portant deals for pictures for his territory. 




EXHIBITORS HERALD 



ARTHUR S. KANE 
Who hasi resigned as president of Realart 
Pictures Corporation. He has made no 
announcement of his future plans. 



Arthur Kane Will 
Retire as Head of 

Realart Pictures 

NEW YORK.— Arthur Kane last 
week resigned his position as president 
of the Realart Pictures Corporation, his 
resignation to take effect within the 
next two weeks. Mr. Kane has been 
with Realart since its organization last 
Fall and has had a big part in making 
the company remarkably successful in 
an amazingly short period of time. 

While he was loath to discuss his 
resignation, Mr. Kane admitted it was 
due to a difference of opinion between 
himself and the board of directors, a 
matter in which the policy of the com- 
pany is concerned. Mr. Kane did not 
agree with a proposed change in policy 
and resigned because of this divergence 
of opinion. The board of directors con- 
sists of Morris Kohn, Ralph Kohn and 
Arthur Friend. 



"Scarlet Days" Opens 

LOS ANGELES.— D. W. Griffith's 
latest production "Scarlet Days," was 
given its national premier and pre-re- 
lease showing at Grauman's theatre 
starting Monday, December 1st. Ac- 
cording to terms of the contract be- 
tween Sid Grauman and Adolph Zukor, 
president of the Famous Players Lasky 
Corporation, the picture can be shown 
for one week only. Those who have 
prominent roles in "Scarlet Days" are 
Richard Barthelmess, George Fawcett, 
Clarine Seymour, Eugenie Besserer, 
Carol Dempster, Ralph Graves, Walter 
Long, Kate Price and others. It is being 
staged with special music and lighting 
effects. 



Max hinder Coming 

LOS ANGELES.— Max Linder, the 
French comedian formerly starred by 
Essanay, is coming to Los Angeles to 
make pictures, according to current re- 
port. 



Exhibitors Awaiting Government 

Ruling on Conservation of Fuel 

Theatre Owners Confident That Threatened Closing 
Of Amusement Places Will Not Materialize- 
Consider Supplying Own Power 

With the country facing a serious fuel shortage as a result of pro- 
longing of the miners' strike, exhibitors are marking time confident that the 
threatened closing of all places of amusement will not materialize. 

Announcement from the government, clarifying its attitude on the 
entire fuel situation, is expected within a few days. 

Until that time, different rules will be in operation in the different com- 
munities. In some localities, theatres have been ordered closed. In the 
greater part of the country, however, they have not been distributed. 
"People Must Have Amusement" — Policy 

Motion picture theatres, apparently, are to be given the same classifi- 
cation as churches, on the theory that people "must have amusement" — 
more especially in a crisis. 

The five preferred classes are : (1) railroads (2) army, navy and federal 
government; (3) state, county and municipal institutions; (4) public utili- 
ties, and (5) residences, apartments, offices, pubic buildings, and manufac- 
turers of petroleum. 

Under this classification, theatres take 
the same chance for fuel as the pack- 
ers, clothiers, manufacturers and others 
of lik6 importance. 

Some Theatres Already Closed 

Unable to get coal, theatres in a few 
communities of the country have al- 
ready closed. 

The most serious situation at the 
present time is in southern Illinois. 
Cairo theatres have closed and the same 
condition exists in nearby cities and 
villages. 

Reports received by Exhibitors Her- 
ald during the past few weeks indicate 
that the majority of theatres have a 
sufficient coal supply to heat their build- 
ings for several weeks to come. 

Their only concern is the possibility 
of being cut off from power and light by 
the public utilities. 

Indiana Exhibitor's Idea 

A. E. Brentlinger, owner of the Lib- 
erty Theatre, Terre Haute, Ind., opened 
a way for exhibitors to keep their thea- 
tres open even in case the public utili- 
ties shut off power and light. 

When the power company in Terre 
Haute shut the Liberty off from electric 
current on account of the coal short- 
age, Brentlinger secured a dynamo and 
using the 60-horse power engine in his 
Stutz car generated his own current. 

The result was that the Liberty was 
open for business' and played to record 
crowds with "Mind the Paint Girl" as 
the attraction. 

A similar plan was used by Ralph 
Crocker, manager of the Star theatre at 
Elgin, during a strike at the power 
plant in his city, several months ago. 
He used a Ford tractor to supply the 
power. 

Expensive But Worth It 

This means of supplying power is ex- 
pensive, but as a novelty gives theatres 
advertising which could not be obtained 
in any other way. 



Four Famous Authors 

Visiting Los Angeles 

LOS ANGELES.— Four famous 
authors, Zane Grey, Stewart Edward 
White, Emerson Hough and Winston 
Churchill, are in Los Angeles on busi- 
ness, connected with the filming of their 
novels by Benjamin B. Hampton, who 
made Grey's "Desert Gold" and White's 
"The Westerners." Another Zane Grey 
novel and the first of Emerson Hough's 
are also completed, and the production 
of Winston Churchill's work begins 
soon. All productions are to be 
specials, with all star casts, filmed with 
the author's co-operation and bearing 
his signature of personal endorsement. 



Burbank Theatre Will 

Offer Motion Pictures 

LOS ANGELES.— The historic Bur- 
bank theatre where many of Oliver 
Morosco's best-known dramatic suc- 
cesses were given their initial try-out, is 
to become a motion picture playhouse. 
The Gore Brothers, who now control 
a chain of theatres on Main street and 
in the residential districts of Los 
Angeles, have taken possession of the 
house. The name of the theatre will 
not be changed. 



Schlager With Read 

LOS ANGELES.— S. E. Schlager, 
until recently personal representative 
and publicity manager for Lew Cody, 
has resigned to take up exploitation 
work for J. Parker Read, Jr., in the in- 
terests of the Louise Glaum and Hobart 
Bosworth features. 



Theatre Changes Hands 

ORD, NEB.— The Gem theatre has 
been taken over by L. G. Larimer, who 
purchased the business from Miss Good- 
hand. 



Goldwyn Buys Land 

LOS ANGELES. — Abraham Lehr. 
vice-president of Goldwyn and general 
manager of their West Coast studios at 
Culver City, has announced the pur- 
chase of a tract of land containing fifty 
acres due west of the Goldwyn studios. 
The property will be fenced in and used 
for large street settings. 



43 



EXHIBITORS HERALD 

Eugene Spitz Completes Second 

Studio; Third Will Be Erected 

Estee Annex No. 2 Opened at 209-219 East 124th 
Street, New York — Well Known Broadway 
Actress to Be Starred in First 
Production 



NEW YORK, Dec. 2.— Another studio, 
known as Estee Annex No. 2, was opened 
yesterday at 209-219 East 124th street, by 
the Estee Studio Company, which for 
some time has own>ed the studio at 361 
West 125th street. 

Covers Half Block 

The new studio is located at Second 
and Third avenues on 124th street and 
covers a half block. Eugene Spitz, presi- 
dent and manager of the company, is 
authority for the statement that the new 
studio is one of the most modern in the 
East. The studio consists of two build- 
ings, one the studio proper and the other 
devoted to complete dressing rooms, 
shower baths, reception rooms, a car- 
penter shop and property room. Special 
movable arcs of high candle power are 



features. More than usual attention has 
been given to the studio for the preven- 
tion of fires, all of the demands of the 
underwriters and state laws having been 
more than complied with. 

In connection with the opening of the 
new studio, Mr. Spitz announced the 
start of a production which will star one 
of Broadway's well known actresses. 
The identity of this person has been kept 
secret and will be until the production 
is well under way. Mr. Spitz states that 
this production is the first of a series of 
big ones he has planned and in which 
prominent stage and screen stars will be 
featured. 

Spitz Is Widely Known 

Mr. Spitz is widely known among film 
authorities and officials as the producer 



responsible for the making of the Stage 
Women's War Relief Series of twelve 
short masterpices. Mr. Spitz was the 
guiding hand in the producing of this 
series and contributed the use of his 
studio on 125th street, New York City, 
for the making of this series. 

A third studio for the same company 
will be completed soon after the first of 
next year, according to Mr. Spitz. This 
studio, the plans of which are now being 
made, will be one of the largest in the 
East and as far as is known will be the 
largest on a ground floor in New York 
City. 



Lee Ochs Leaving 
For West Coast to 

Organize Circuit 

NEW YORK— To further the elaborate 
plans of the Second National Exhibitors' 
Circuit, Lee A. Ochs, leaves this week for 
the coast. 

Mr. Ochs, however, will not go direct to 
Los Angeles, but will make many stop- 
overs en route. It will be his purpose to 
visit many of the exchange centers between 
the Atlantic and Pacific to discuss various 
details with exhibitors who have applied 
for franchises on the newly formed ex- 
hibitor-owned circuit, and who are anxious 
to get first hand information from the 
president of the organization as to the 
plans and ideas of the company. 

Just how long Mr. Ochs will be away 
from New York he himself does not know, 
as he intends to give plenty of time to the 
lining up of theatre owners and when he 
reaches the coast has a vast amount of 
work to be done as regards production 
activities of the circuit. 

Now that the work of organization has 
been practically completed here in the 
East, Mr. Ochs feels that he can go ahead 
with the active operation of the company 
and it is for this purpose that he is taking 
the trip to the coast. ft 



C. F. Zittel Resigns 

From International 

NEW YORK.— After resigning and 
later reconsidering, C. F. Zittel has 
again resigned as vice president and gen- 
eral manager of the International Film 
Service and retired from the organiza- 
tion December 1. 

In a statement issued with the an- 
nouncement of resignation, Mr. Zittel 
stated that the constantly increasing de- 
mand upon his time had made the step 
necessary so that he could devote his 
entire attention to the dramatic and 
motion picture departments of the New 
York Journal and New York American 
and look after affairs at the Campbell 
studio. 



Mary Pickford Back 

(Bv Wire to Exhibitors Herald) 
LOS* ANGELES, Dec. 2.— Mary Pick- 
ford has returned to Los Angeles from 
New York, having successfully defended 
the court proceedure brought by Mrs. Cora 
Wilkening, and immediately commenced 
work on the final scenes of "Pollyanna." 
According to announcement from the Pick- 
ford studios the production will be com- 
pleted within a few days as far as camera 
work is concerned. 

Francis Marion, who has resumed asso- 
ciation with the Pickford company, has 
heen named to write the titles for "Polly- 
anna." 



Marshall Neilan's "Big Six" Smile 




This picture taken a few days after EXHIBITORS HERALD first announced the 
organization of the Associated Producers Corporation. "Through reliable 
sources" we learn that it shows the well-known director-producer smiling over 
the "papers" 

44 



EXHIBITORS HERALD 



Lynch Group Backs 
Building Projects at 
San Antonio, Tex. 

SAN ANTONIO, TEX. — Capitalized at 
$120,000, . the San Antonio Amusement 
Company has been chartered, "to build 
playhouses and motion picture theatres." 
Affiliated with the Lynch Enterprises, with 
headquarters at Atlanta, Ga., which con- 
trol many theatres handling Paramount 
and Artcraft pictures throughout the 
south, the new company is expected to take 
a prominent position in the local amuse- 
ment field. It will build and operate a 
new theatre for which ground has been 
broken on Houston Street between the 
present Royal Theatre and the Brady 
Building and other projects are said to be 
contemplated. The site was purchased by 
the Lynch Enterprises several months ago. 

The incorporators of the San Antonio 
Amusement Company are E. H. Hulsey of 
Dallas, formerly owner of a string of 
Texas theatres, including playhouses in Dal- 
las, Houston and Galveston ; Allen T. Mor- 
rison, also of Dallas, and Y. F. Freeman 
of Atlanta, Ga., manager of the Lynch En- 
terprises. 

It is understood that similar companies 
will be or have been organized to operate 
in other Texas cities, and that all will be 
under the general direction of Mr. Hulsey 
of Dallas. It is also said that the Lynch 
interests will control about thirty theatres 
in Texas. 



Name Ince President and General 

Manager of Associated Producers 

Temporary Headquarters Established at Sennett 
Studios —Directors Join in Statement Out- 
lining Co-Operative Booking Plans 

By Wire to Exhibitors Herald 

LOS ANGELES, Dec. 2. — The following officers of the Associated Pro- 
ducers corporation have been elected : 

THOMAS H. INCE, president and general manager. 

MACK SENNETT, treasurer. 

Confirmation is given to exclusive announcement several weeks in Ex- 
hibitors Herald that the company will be known as the "Associated Producers 
corporation." A temporary headquarters for the company has been located 
at the Sennett studios. 



Ministers Will Fight 

Sunday Opening Effort 

MARION, OHIO.— All of the mem- 
bers of the Marion Ministerial Associa- 
tion joined in a protest, at their 
monthly meeting, against Sunday mo- 
tion picture theatres and requested the 
City Church Federation to investigate. 
Two picture houses were opened Sun- 
day, November 16, for the first time. 



According to an official announcement 
made public today other producers of ma- 
jor importance will be admitted into the 
organization from time to time. It is the 
aim of those responsible for the new organ- 
ization to include eventually as many as 
possible of the established motion picture 
directors. 

New System to Prevail 

The announcement issued from Mr. Sen- 
nett's office carried a surprise for distribu- 
tors who are seeking to annex the product 
of the Associated Producers. The state- 
ment declares that "a co-operative book- 
ing plan will prevail" and that the produc- 
tions will be 

"equitably available to 
all exhibitors regard- 
less of the number of 
theatres owned." 

The several producers concerned in the 
new enterprise state that work on the pro- 



ductions to be isued under the co-operative 
arrangement will commence immediately 
upon the expiration of present contracts 
and that no stated number of pictures per 
year will be agreed upon. 

The reason offered for this latter ar- 
rangement is that in the opinion of the 
associated directors the artistic value of 
pictures has been greatly retarded by the 
rushing out of productions to make a de- 
finite release date. 

No Outside Finance 

Each producer concerned in the new 
enterprise will finance the making of his 
own pictures and according to the plan will 
use as much time in the preparation of 
each individual picture as he thinks neces- 
sary to make a creditable offering. 

It is stated officially that no arrangement 
for the physical distribution of the product 
of the Associated Producers will be en- 
tered into at this time and also that the 
new organization has not yielded from its 
original intention of remaining independent 
of existing distributing companies. 



iniiiiiiiiiiiiiiiiiiiiiniuiiiiiiiiiiiiiiiiuiiiiiiiiuiiiiiiiiiiiniiiiiiiiiiiiiiiiiN urn 



i niiiiiiiiiniiiiiiiui'iiiiiiiiiii minis 



WA TCH IT SINK 

"C 1 ROM time to time a New York trade paper makes the amusing declara- 
tion that it alone is an all-sufficient medium of expression and communi- 
cation for this industry. 

This declaration is amusing rather than convincing because in effect it 
is merely a solicitation that some benign influence come to its rescue and 
save it from the crucial test that competition creates. 

EXHIBITORS HERALD welcomes competition because it is only 
through comparison that the reader is enabled to detect real merit. (Which 
accounts for the tremendous circulation gains of this publication.) 

The futile hope of monopoly, especially in the absence of even the 
essentials of leadership, is a recognizable part of the desire to DOMINEER 
— not to serve. \ j 

A publication which has lost the ideal of service has been hit below the 
water-line. 

Watch it sink. |* 

iwniiiiiuiiuiiniiiM^ iiiiiiniiiiniiiiiiiiiiiiiiuiuiiiinniuiiiiiiiiHiM 

45 



EXHIBITORS HERALD 

BLANCHE SWEET IN A BRET HARTE STORY 




"Fighting Cressy" is the latest vehicle of Jesse D. Hampton star. It is being distributed by Pathe Exchange, Inc. 



"Fighting Cressy" Given Premier 

At B. S. Moss Broadway Theatre 

Blanche Sweet 's Second Jesse D. Hampton Production 
Distributed by Pathe Is Screen Adaption From 
Bret Harte's Story of West 



Blanche Sweet's "Fighting Cressy," 
second of her series of starring vehicles 
under the management of Jesse D. 
Hampton and distributed by Pathe, was 
booked at B. S. Moss's Broadway The- 
atre several weeks in advance of the 
actual publication date. 

"Fighting Cressy" is an adaptation of 
Bret Harte's story of the West, "Cressy." 
Fred Myton made the adaptation. Ro- 
bert T. Thornby, well known as an actor, 
and in more recent years as director, 
handled the megaphone on "Fighting 
Cressy." 

Is Given Strong Cast 

Miss Sweet is surrounded in the second 
of her Hampton specials by a cast, 
among whom are numbered Russell 
Simpson as Hiram McKinstry, Edward 
Peil as John Ford, Pell Trenton as Joe 
Masters, Antrim Short as Seth Davis, 
Frank Lanning as Old Man Harrison, 
Billie Bennet as Mrs. Dahney and 
Georgie Stone as Georgie. 

"Mr. Hampton has made a most not- 
able contribution to what may be called 
'the cinematic literature' of the day," 
comments Alden Sedgwick, author and 
critic, after witnessing a private screen- 
ing. "For here is expressed, with all 
the charm of the written or the spoken 
word — and with added high values — the 
story of Bret Harle, an emotional and 
picturesque page from the history of 
California. 

"The conditions for such a high 
achievement were exceptionally favor- 
able, for there were free at hand the very 
environment in which the distinguished 
American author had his characters love 
and hate and die — the rich beauty of 
upland and valleys, of cool shade leafage 
and sunny meadow. And added to these 
scenes that gave the writer his finer in- 
spiration were the flesh and blood actors, 
full of the feeling and spirit of the ro- 
mance and giving an interpretation which 
the author, were he alive today, must 



have declared perfect in expressing his 
artistic and human purpose. 

"The entire charm of the book is here, 
so that one may see and feel that he is 
beholding the reality of things. Nothing 
has been sacrificed to conventional melo- 
drama and the adaptation is made with a 
studious regard of the master-fictionist 
who was the author. The producer has 
been fortunate in having the personality 
and the sure art and emotional gift of 
Miss Sweet. She charmingly embodies 
the spirit of the story and I do not 
think that she has ever done better work 
in any other of her notable creations. 
It is a big story, done in a big way and 
with all the essentials that make for 
permanent success." 

"Cressy" is one of the best known of 
Bret Harte's famous stories of the West, 
dealing with the days when men "worked 
hard and played harder; lived fast and 
died faster." The story is one for which 
more than a score of motion picture pro- 
ducers bid, but which Mr. Hampton ob- 
tained after raising the figures some 
thousands above his closest competitor. 

"Fighting Cressy" is said to contain 
more human appeal, more natural charm 
than anything Miss Sweet has ever done. 
In "A Woman of Pleasure" she ap- 
peared in a role totally different from 
that of Cressy, the "fightin', lovin' " 
daughter of Hiram McKinstry. 

Jesse D. Hampton and Director Thorn- 
by were fortunate in obtaining at- 
mosphere for Harte's story, going right 
into the heart of "Toulumne County," 
California, where the author obtained 
his inspiration for "Fighting Cressy." 



Vitagraph Shifts Schedule 

Vitagraph has announced the substitution 
of "The Sins of the Mothers," in place of 
"The Suspect," previously announced for 
late next month. Both are Anita Stewart 
features. 



Loew Is Determined 
To Build at Buffalo 

Reported to Have Offered to 
Erect Warehouse to Get 
Desirable Site 

BUFFALO, N. Y.— Marcus Loew is 
determined to have a new theatre in 
Buffalo, according to the real estate men 
and theatrical agents. There have been 
many stories printed concerning Mr. 
Loew's attempt to secure options on 
downtown properties, but the latest is 
that he has offered to erect a new ware- 
house for the Household Outfitting 
Company, 5 East Huron street, if the 
owners will permit him to take over the 
present warehouse site located on 
Washington street. 

Without the site, it appears, it would 
be impossible to erect a theatre. 

When asked concerning the report of 
the proposal made by Mr. Loew, the 
manager of the Household Outfitting 
Company declined to deny or affirm it. 
He referred the inquirer to the law firm 
of Locke, Babcock, Spratt & Hollister, 
which, it is said, is handling Mr. Loew's 
affairs in this city. 

It was stated at the offices of the law 
firm that nothing could be said concern- 
ing Mr. Loew's business transaction in 
this city. 



Theatre Nears Completion 

WATERTOWN, WIS.— Norton's new 
theatre, being erected on the site of the 
Classic theatre and adjoining propertj r , 
is rapidly nearing completion. The 
seating capacity will be approximately 
1.000. 



Opening at Alton, la. 

ALTON, IA.— Harry Paco and Jake 
Bouma of Orange City have opened the 
Rivoli theatre in this city. Mr. Bouma 
will act as manager. His partner oper 
ates a theatre at Orange City. 



Mayor Speaks at Opening 

DAVENPORT, IA.— The opening o 
the new Bettendorf theatre became ar 
auspicious event when Mayor P. W 
Reck appeared among the speakers. 



46 



EXHIBITORS HERALD 



An Authority 



Merchandise in Payment for Film 

Is Prospect Facing Exporters 

Sidney Garrett, Just Returned from Europe, Gives 
Interesting Resume of Situation and Points 
Out Gross Dangers in Foreign Market 



Returning from a several months' 
trip in Europe, during which he con- 
ferred with the principal film distribu- 
tors of England and the Continent, 
Sidney Garrett, president of J. Frank 
Brockliss Company, in an interview 
given last week, made the startling pre- 
diction that the time is not far distant 
when exporters will be forced to accept 
foreign merchandise in return for Ameri- 
can pictures. 

With the rates of exchange steadily 
growing worse, rather than better; with 

^lllllllllllllllllll!IIIIIIIIUIIIIIII!im 

g = 

| The accompanying article § 

| by Sidney Garrett, presi- 1 

| dent of J. Frank Brockliss, | 

| Inc., is an exceedingly j 

| illuminating digest of j 

| existing conditions in the § 
| foreign market. 

| Mr. Garrett points out 1 

| that the present status j 

| of foreign exchange is j 

| such that American ex- j 

| porters maybe compelled § 

| to accept European | 

| merchandise as pay- I 

| ment for films. 

| Also that conditions in j 

| England are such that a § 

| single picture has little j 

| chance of profitable ex- § 

| ploitation; that British § 

| exhibitors generally are | 

| contracted as far as j 

| twelve months ahead, 1 

| creating a situation in | 

| which only series pictures § 

| have a fair opportunity § 

| of getting marketed. 

| Mr. Garrett's article | 

| contains a wealth of val- j 

| uable and interesting j 

| information. Read it! j 

BwKllllirUill! 1 1 1 Hliu:il Itli 1 1 lllliltmiMI MIiaUi q MU I IIi B UUWUII I IMIIWIHIUI IOWBBtWn^ 

the gold value of the money of the new 
countries of Europe, such as Czecho- 
slovak, almost negligible, and with the 
failure of the American government to 
bolster up the foreign money situation, 
j film producers and distributors in this 
I country must be prepared to extend long 
time credits to the European market, 
declares Mr. Garrett. 

"Even then, in some territories," he 
continued, "it is not at all unlikely that a 



new system of payment will have to be 
arranged — a system whereby foreign 
merchandise will be accepted in lieu of 
cash. This is due to the fact that finan- 
cial conditions are so unstable and 
chaotic, that the correspondents of 
American banks in these territories 
refuse to gurantee any credits whatever. 
The proposal to trade merchandise for 
film was made to me by the principals 
of some of the largest film organizations 
abroad. It was pointed out that there 
was ample precedent for such a 
method of payment, as it has been re- 
sorted to in other lines of business 
frequently in crises of the past. These 
distributors declared that unless co- 
operation of this nature, or of some 
similar character is extended them by 
American film interests, they will have 
to rely upon European-made pictures. 
Situation Is Desperate 
"I am not an alarmist, and I hope it 
is not going to be necessary for us to 
trade in merchandise, but after my trip, 
I have come to appreciate what the 
European distributor is up against, and 
to recognize the grave peril to America's 
present dominance of the motion pic- 
ture market of the world, if we don't 
take immediate steps to arrange for such 
co-operation by making credit arrange- 
ments that will enable foreign distribu- 
tors to handle our product. 

"No one can, I am afraid, fully ap- 
preciate the necessity for this without 
coming into direct contact with the con- 
ditions as they exist over there. Per- 
sonally, I know, that despite the fact 
that I am in the closest contact with 
the branches of our organization in 
London, Paris, and throughout the Con- 
tinent, I was inclined to believe that 
reports of the difficulties being ex- 
perienced by the distributors there were 
overdrawn for a purpose, until I was on 
the ground. 

"The continued high rates of ex- 
change, of course, from the basis for 
most of the trouble, but there are other 
post-war conditions which necessitate 
readjustments of viewpoints, which we 
have heretofore held of the foreign mar- 
ket, and of our methods of operation. 

"Take England, for instance. While 
here in America we have been prying 
our market, wider and wider open, Eng- 
land has been closing hers tighter, so 
that practically every theatre in Eng- 
land today is tied up solid for the next 
twelve months. This complete reversal 
of the former methods of booking in 
England, is due to the fact, of course, 
that the theatres of that country en- 
joyed unparalleled prosperity during the 
war, while the supply of pictures was 
dependent almost entirely upon America. 
The result was that managers were 
forced to enter into yearly contracts in 
order to insure getting the quality and 
quantity of productions which they de- 
sired. 

Like Contract Deals 

"The Englishman is a man of habit 
to a great extent, and having become 

47 




SIDNEY GARRETT 
Who is in close touch with the foreien sit- 
uation and has griven EXHIBITORS 
HERALD a comprehensive and complete 
summary of conditions. 



accustomed to the contract system, with 
its assurance of standardized price and 
supply, it is going to be a long time, 
if ever, before the British managers 
swing back to the open market. This 
means, obviously, that only the biggest 
of our independent pictures have a 
ghost of a chance in England until a 
year after their release here. In other 
words, to get a showing in England 
today, the independent picture must be 
so outstanding that the English ex- 
hibitor cannot afford to hold it back or 
turn it down. Unless subjects are of 
this nature they have no chance today 
of booking. The result is that the in- 
dividual picture is a little sought after 
investment upon the part of the Eng- 
lish distributor. With exchange rates 
requiring an excessive premium upon 
all purchases of American film, the Eng- 
lish distributor cannot possibly consider 
( Continued on page 72) 



Building Theatres 

Throughout World 

NEW YORK. — Theatre building 
throughout the world apparently is on 
the boom, in the wake of war activities, 
judging from the requests received by 
Managing Director Edward Bowes of 
the Capitol theatre for photographs of 
the unique features of that huge amuse- 
ment institution. 

In compliance with requests from 
builders, who state they have large 
theatres either under way or in prospect, 
sets of photographs of the Capitol have 
been forwarded to three London archi- 
tects, one in Madrid, two in Rome, one 
in Berlin, one in Toronto, one in Japan, 
two in Australia, one in Havana and 
one in Buenos Aires, in addition to num- 
erous builders throughout this country. 



EXHIBITORS HERALD 



"Eyes of Youth" Plays 
To Record Business 
In Chicago House 

Clara Kimball Young Draws 
Big Crowds to Playhouse- 
Strong Ad. Display 

An era of prosperity was inaugurated 
when Clara Kimball Young's latest pro- 
duction, ''Eyes of Youth," broke all rec- 
ords at its first presentation in Chicago 
at the Playhouse theatre, when for the 
first time the Playhouse was compelled 
to hold its patrons out at 2 o'clock Sun- 
day afternoon, with the house packed to 
capacity, admission prices advanced to 
fifty per cent more than ever before 
charged, and throngs massing the streets 
nearly one block from the theatre. 

Big Ad Campaign 

The coming of "Eyes of Youth" to the 
Playhouse was well heralded, every avail- 
able foot of advertising space having 
been purloined by Harry Reichenbach, 
director of publicity for Equity Pictures 
Corporation, who went to Chicago two 
weeks ago to handle the publicity cam- 
paign. Banners erected at great height 
announcing the coming of Clara Kimball 
Young were strung across State street; 
flashlight signs of the production 
thrown on City Hall and conspicuously 
situated buildings startled passers-by, and 
as an eye witness jocosely remarked, 
"one might have thought it was election 
day." 

With "Eyes of Youth" making history 
in point of record-breaking attendance in 
Los Angeles, where the production is on 
its second week at Tally's Kinema thea- 



tre; in San Francisco, where the picture 
opened November 9, booked for three 
weeks, and Newark similar reports, the 
eyes of the film world are focused on its' 
metropolitan presentation, which wili 
take place at the Rivoli theatre Novem- 
ber 30. 

Is Strong Vehicle 

In "Eyes of Youth" one of the most 
ambitious film dramas ever constructed 
for either stage or screen, with its three 
episodes and big dramatic possibilities, 
Miss Young has fallen heir to one of the 
greatest roles it has ever been her lot to 
obtain, for she is called upon to portray 
four diametrically opposite characters — 
that of the school teacher, the opera 
singer, the dope fiend and the society 
matron. Supporting Miss Young are 
such well known players as Vincent Ser- 
rano, William Courtleigh, Gareth 
Hughes, Milton Sills, Edmund Lowe, 
Sam Southern, Pauline Starke and others. 



Oppose Sunday T Shows 

PERU, IND. — A delegation of twenty 
women, said to be members of the lead- 
ing families of the city, have presented 
to the city council a petition opposing 
Sunday motion pictures. No action has 
as yet been taken upon it. Sentiment is 
said to be evenly divided upon the 
question. 

Buys Modesto House 

MODESTO, CALIF.— Jay Gardiner, 
of Stockton, Calif., has purchased the 
Modesto Auditorium on I Street be- 
tween 6th and 7th. Mr. Gardiner will 
make Modesto his future home. 



New Neilan Studio 

In Hollywood Will 

Be Built at Once 

Marshall Neilan has moved his organi- 
zation from the Lois Weber Studio and 
has established his new producing head- 
quarters at 1723 Allesandro street, Los 
Angeles, opposite the Mack Seirnett 
comedy factory. Mr. Neilan's lease on 
the Weber studio expired last week at 
which time he finished the interiors for 
his initial independent production. 
Will Go to Canada 

Accompanied by Marjorie Daw, Lewis 
Stone, Jane Novak, J. Barney Sherry and 
other members of his cast and producing 
staff, Mr. Neilan left Los Angeles late 
last week for Bear Valley in the north- 
ern part of the state. After completing 
a number of exteriors there the company 
will go to Canada, where the film will 
be finished. 

Plans are now rapidly progressing for 
the building of Mr. Neilan's own studio 
in Hollywood and it is expected that 
actual work will be started on the con- 
struction in the near future. Mr. Neilan 
is at present planning a visit to New 
York within the next month and it is 
hoped that by the time he returns to 
California his new studio will be ready 
for occupancy. 

Naida Carle Is Engaged 

Just before leaving for the location, 
Mr. Neilan engaged Naida Carle, late of 
the D. W. Griffith scenario and publicity 
staff, to assist Eddie O'Hara in the West 
Coast publicity department. Under the 
name of Betty Burbank, Miss Carle has 
written many clever and amusing ar- 
ticles which have appeared in various 
publications and her services are ex- 
pected to prove of particular value to 
exhibitors showing the Marshall Neilan 
productions. 



To Enlarge Theatre 

BELVIDERE, ILL— Johnson and 
Johnson, architects, are making sketches 
for an increase in the size of the Majes- 
tic theatre to make the seating capacity 
800 by the addition of a balcony seating 
300. The front of the house is to be 
remodeled. 



New Akron Play House 

AKRON, OHIO.— A building permit 
has been issued for a $150,000 motion 
picture theatre and storehouse to be 
built at 12-16 East Market street by 
Botsum brothers. It is planned to have 
a continuous motion picture show. 



Change Theatre's Name 

VALLEY, GA.— T. E. McMinn, local 
exhibitor, has changed the title of his 
theatre from the Amuse-U to the New 
Franklin. "The Miracle Man" was the 
opening attraction. 



Waitsburg Theatre Sold 

WAITSBURG, WASH.— A. C. Stew- 
art, who formerly managed the Empire 
theatre of this city, has purchased the 
Play House, and will make extensive 
improvements. 



BENNY LEONARD BECOMES A SCREEN STAR 




Joseph A. Jacobs, Benny Leonard, Lewis Friedeker, (attorney), Frank G. Hall, 
Tobias Keppler (attorney), Billy Gibson, manager for Leonard, and Sidney 
Ascher, principals in the signing of Benny Leonard to a $100,000 contract to star 
in a motion picture serial to be produced and distributed by Frank G. Hall, pres- 
ident of Hallmark Pictures Corporation 

48 



EXHIBITORS HERALD 



Sees Revolution in Industry 



J. D. Williams Declares Exhibitors' Action 
In Forming Defense Committee Will 

I Block All Efforts to Control Exhibitors 
— Present Is "Forecast of What Is to 



Come" 

By J. D. WILLIAMS 

Manager, First National Exhibitors' 
Circuit 

Little more than two years ago pro- 
ducers and distributors said that exhib- 
itors were incapable of working together, 
fighting together and succeeding to- 
gether. 

Within three months the industry will 
learn the details of an exhibitor co- 
operative plan which, in magnitude, 
scope, strength and all-round effective- 
ness will far outrank any similar collec- 
tive activity by the so-called retail 
branch of any other business. 

Has Revolutionized Distribution 

The most interesting fact of the mo- 
ment about this early development is 
that the entire plan is the result of one 
already in existence, and which has been 
in existence for two years. In brief, this 
parent exhibitor co-operative idea is the 
bulwark and structure of First National 
Exhibitors' Circuit. It is the collective 
force that has literally revolutionized 
distribution. It is the one thing of which 
the executive head of a large distribut- 
ing company but recently said: 

"It is the stone wall that prevents us. 
from getting absolute control of exhib- 
itors. Members of First National Ex- 
hibitors' Circuit are strongly fortified 
with the product of a number of high 
class independent producers and inde- 
pendent stars with an unquestioned box 
office value. For that reason we cannot 
club into line for submission to our fast 
expiring sales plan the large number of 
important first run theatres they own 
and operate." 

In other words, more than a score of 
large theatre operators have demon- 
strated to the industry, in their two 
years of co-operative effort through First 
National, that they can work together in 
perfect harmony, that they can plan to- 
gether with absolute accord, and that 
they can succeed together, no matter 
what efforts the monopolistic producer- 
distributor and would-be exhibitor con- 
cerns make to gve them competition or 
to discourage their mutual confidence. 
Discusses Current Pictures 

There is a real significance for the 
future of First National's new plans in 
the current achievement of the co- 
operating exhibitor members of the cir- 
I cnit. I refer specifically to our schedule 
of releases for this month, December and 
January, and, in retrospect, to those of 
September and October. It is without 
j parallel in motion picture history. Never 
before has any distributing company, 
any producing company, or any combina- 
tion of the two offered to exhibitors gen- 
erally the same consecutive number of 
releases that are within fifty per cent 
of being equal in entertainment qualities, 



star value and box office appeal with the 
eleven current special feature attractions 
which First National has scheduled. 

The hst reads as though it were a ver- 
itable quotation from a book of "Who's 
Who in Filmland." Consider, separately 
or in the aggregate, the worth to exhib- 
itors of such a consecutive list as Mary 
Pickford in "Heart o' the Hills," Charles 
Chaplin in "A Day's Pleasure," Con- 
stance Talmadge in "A Virtuous Vamp," 
Norma Talmadge in "A Daughter of 
Two Worlds," Katherine MacDonald in 
"The Beauty Market," Anita Stewart in 
"Old Kentucky," "The Greatest Ques- 
tion," personally directed by D. W. Grif- 
fith, the Curwood-Carver production, 
"Back to God's Country"; the Lehrman 
comedy, "A Twilight Baby," and others 
of the same calibre that are being adver- 
tised. 

Exhibitors Did It 

Who has made possible this phenom- 
inal array of screen values? 

Exhibitors! And through co-operation. 
Two years ago the trade in its producing 
and distributing branches, scoffed and 
ridiculed the idea that exhibitors would 
work together or remain together for 
long. 

It has remained for exhibitors, not 
producers or distributors, to teach the 
entire industry a lesson in business man- 
agement and efficiency. And they have 
done it well. Take the total output of 
any distributing concern for the last 
year, pnd compare it, release by release, 
with the productions that this group of 
co-operative exhibitors have encouraged 
from independent stars and directors and 
manufacturers, and see how far ahead 
the exhibitors are in their ability to ob- 
tain real quality. 

The future is aglow with promise of 
what exhibitor co-ooeration will con- 
tinue to accomplish for worthy indepen- 
dent producers and stars, for the thea- 
tre owners and for the public. I pur- 
posely refer to the public, because it is 
the good solid foundation on which 
every film structure rests. 

Is Just the Beginning 

Despite its present attainments, First 
National has nowhere near approached 
the maximum accomplishments that are 
possible for it. Time will show that this 
statement is correct — in fact, that it is 
conservative. Desoite the fact that its 
current schedule of releases is the great- 
est aggregation of quality and talent ever 
presented consecutively, this great at- 
tainment is but a forecast of what is to 
come. 

Revolution is abroad in filmland. Ex- 
hibitors are the torch bearers. 

In evidence of this is the action of 
three great exhibitor interests who this 
week in the home office of First Na- 



tional Exhibitors' Circuit in New York 
signed agreements binding them closely 
to the new plan of expansion that has 
been created, and which is now being 
put into effect by the Exhibitors' De- 
fense Committee of the circuit. The 
new and greater First National has gone 
outside its own exhibitor membership for 
the first time to test the correctness and 
soundness of its proposals for a method 
of relationship between producers and 
theatres that is equitable, fair and just to 
everyone concerned. 

Response Is Instantaneous 

Within twenty-four hours after the last 
minute details of the plan of the Exhib- 
itors' Defense Commitee had been com- 
pleted theatres that have an aggregate 
valuation of more than ten million dol 
lars were pledged to it. 

Harry Crandall, of Washington, D. C, 
who owns and operates eight large thea- 
tres there and who is building several 
more, together with Charles E. White- 
hurst, of Baltimore, who owns six big 
theatres in that city, listened to the plan 
and immediately put their signatures to 
documents which make them now joint 
owners with Tom Moore, famous as the 
owner of the celebrated Rialto theatre 
in Washington, D. C., and of other im- 
portant theatres in the First National 
franchise for Maryland, Delaware, and 
the District of Columbia. 

Mark Strand Company Signs 

Almost at the same time the Mark 
Strand Company of New York signed 
the contracts which include in the new 
plan its internationally known New York 
Strand and the new Mark Strand theatre 
of Brooklyn. 

Before this article can be published 
there will be many times the foregoing 
number of important theatre enterprises 
pledged to the plan conceived by the 
Exhibitors' Defense Committee of First 
National. 

Again — I repeat: Revolution is abroad 
in filmland, and the exhibitors this time 
are the torch bearers. 

I'liiiiiiiwiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiii iiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiniiiiiniiiiiiiiiiiiinniiiiiiiiiiiiiiiiiiii 

j Rot hap f el to Give 

Los Angeles Treat § 

| LOS ANGELES, Dec. 2.— Sam j 

| Rothapfel is up to his old tricks. = 

| Conceding that Sid Grauman, his | 

§ bitter opponent in the local exhib- | 

1 iting warfare, has the better head 1 

1 of hair for an orchestra conductor, § 

§ Sam, nevertheless, maintains he is % 

| a better orchestra leader. 

With a view of getting the Los j 

| Angeles public on his side in the j 

| controversy, Rothapfel announces | 

| that on Wednesday evening he will | 

j smother his modesty and boldly j 

1 stand in the orchestra pit in the 1 

1 glare of the calcium, with nothing I 

| in his hand for defense but a baton. I 

It is whispered that there may 

I be a four-round bout with batons § 

| between Sid and Sam at the Ver- § 

I non arena. I 

At any rate, Sam conducts the J 

I California orchestra tomorrow § 

1 night. J 

iiimiuiiiiiiH^ii'iiiiiiiiiiiiiiiiiiiiiiiuiii i iiiiiiiiiininiiiniiiiiiiiiiuiiniiiiiuiniiiiniiiiiiiiiiiiiiiiiuiiil 



49 



EXHIBITORS HERALD 



MIGHT BE BILL CARLISLE— BUT IT ISN'T 




"The Lincoln Highwayman" is the title of William Russell's present vehicle 
under the Fox banner. The picture is taken from Paul Dickey's original story 
of the same name and rapid progress is being made under the direction of 
Emmett J. Flynn. 

"The Lincoln Highwayman" Nears 

Completion With Russell as Star 



Work is well under way on a far west- 
ern section of the Lincoln Highway on 
the Fox feature, "The Lincoln High- 
wayman," based on Paul Dickey's popu- 
lar, story. William Russell, the star, is 
being directed by Emmett J. Flynn, who 
also adapted the story for the screen. 
Lois Lee plays opposite the star, and 
the cast includes Edward Peil, Jack 
Connelly, Frank Brownlee and Harry 
Springer. 

Tourists Watch Progress 

A garage has been built on the Lin- 
coln Highway at a turn in the road 
where more than 6,000 automobiles an 
hour pass. One of the difficulties that 
have beset Director Flynn is the park- 
ing of autos whose occupants insist upon 
seeing the big picture in the making. 
In one of the scenes Russell, driving 
his car, speeds along the highway at the 
rate of a mile a minute. On the side of 
the road, out of focus of the camera, 
Emmett J. Flynn during the filming of 
the scene, stood erect in his machine, 
directing the action through a mega- 
phone. 

A prologue, which has been finished, 
furnished some of the sensational mo- 
ments in the making of the picture. 
Indians rob the pony express rider. Then 
comes the holdup of the stagecoach. 
The coach, an old one, went over the 
cliff at a turn in the road just after it 
had got out of focus of the camera. The 
driver by jumping, escaped with minor 
injuries, but one of the horses was killed. 
A thrilling fight between Jimmy Clun- 
der, played by William Russell, and In- 



spector Steele of the Secret Service, 
played by Edward Peil, drew a big 
crowd to the set. 

Speed Up the Action 

C. R. Wallace, the film editor of the 
Russell-Flynn combination, has a habit 
of changing his continuity as he goes 
along — provided the change makes for 
increased action. He has had a busy 
time, and Director Flynn believes "The 
Lincoln Highwayman" will be the big- 
gest thriller of the year as a result of 
the cooperation he is getting from the 
star and the film editor. 



New Allen Theatre 

Is to Seat 4,200 

NEW YORK. — Several changes in the 
original plans have delayed starting the 
construction of the new Allen theatre, 
which is to be erected on the east side 
of Woodward avenue, between Watson 
and Erskine streets, for the Allen Thea- 
tre Company of Toronto. It is planned 
to begin work as soon as the specifica- 
tions are completed by C. Howard Crane, 
architect; Elmer George Kiehler, asso- 
ciate. The site was leased from Hugh 
Chalmers for 99 years, through the 
Hannan Real Estate exchange. 

The theatre is to seat 4,200 persons 
and will embody the latest ideas in ele- 
vations, lighting and ventilation. Its 
cost is estimated at about $1,000,000. 
The Allen Theatre Company has '81 
motion picture houses in operation, 
nearly all in Canadian cities. 



Continue to Elect 

United Directors 

Additional directors elected at local 
meetings during the past week in accord- 
ance with the recently announced plan of 
President J. A. Berst, of the United Pic- 
ture Theatres of America to increase their 
Board of Directors, include: 

Mr. George Simpson, of the Regent The- 
atre, Rochester, elected from the Buffalo 
territory; Mr. L. T. Kester, of the Rivoli 
and Rialto, Columbia, S. C, elected from 
the Atlanta territory; Mr. George Monroe, 
of the Jewel Theatre, Beatrice Nebraska, 
elected from the Omaha territory; Mr. M. 
H. Gwyn, of the Lyric Theatre, Terrel, 
Texas, elected from the Dallas territory; 
Mr. James C. Ritter, of the Rialto, De- 
troit, Michigan, elected from the Detroit 
territory; Mr. W. P. Cuff, of the Empire 
Theatre, Chillicothe, Missouri, elected from 
the Kansas City territory. 



Four Hundred Girls to 

Feature Next De Mille 

Four hundred girls will be given an 
opportunity to master the art of interpreta- 
tive dancing and, incidentally, enter the 
motion picture field under a master pro- 
ducer and director in the forthcoming 
Cecil B. DeMille production, which is sched- 
uled to start with the new year. 

Theodore Kosloff, premier male interpre- 
tative dancer, is now a member of the De- 
Mille all-star group and, in addition to play- 
ing an important role in the next produc- 
tion, will train this special ballet. 

According to Kosloff's plans, special ar- 
rangements will be made to train all can- 
didates up to the number of four hun- 
dred, entirely without expense to the pupils. 
Anticipating the fact that many of the pro- 
spective dancers would be otherwise en- 
gaged throughout the day, Kosloff has ar- 
ranged a schedule of evening classes which 
will permit the student-dancers to continue 
in other lines of endeavor through the day. 



"Terror Island" Title 

Given Second Houdini 

"Terror Island" is the title selected 
for Houdini's second mystery picture 
for Paramount-Artcraft, filmed under 
the working title, "Salvage." 

To save some of the sunken treasures 
of ships that were sent to the bottom 
by the U-boats forms one motive of the 
tale. There is in addition, a skull shaped 
pearl, upon which a man's life depends; 
a girl, kidnapped by her villainous rela- 
tives; a submarine built on a new plan;! 
South Sea Island adventures — indeed 
enough thrills, it is declared, to make 
the ordinary thrill picture seem tame by 
comparison. 

Arthur B. Reeve and John W. Grayi 
wrote the story and Walter Woods 
made the photodraina. James Cruze di- 
rected and Cullen B. Tate was assistant: 
director. The cameraman was Williarr 
Marshall. 



Next Florence Reed Soon 

Florence Reed will soon begin work oi 
another feature to be released by Unitec 
Pictures Theatres of America. The film 
ing will be done in the East at the nev 
studio of Tribune Productions, Inc. Thi: 
is the studio where a director's schoo 
will be put into operation within a shor 
time. 



50 



EXHIBITORS HERALD 

William C. De Mille Will Direct 

New Paramount-Artcraft Series 

"The Prince Chap" With All-Star Cast Headed by 
Meighan First Production — Work to 
Start This Month 



William C. DeMille, veteran play- 
right and director, will shortly make his 
debut as the director of a series of Para- 
mount-Artcraft special productions, ac- 
cording to an announcement made by 
Jesse L. Lasky, vice-president in charge 
of production of the Famous Players- 
Lasky Corporation. 

The first of this series will be "The 
Prince Chap," with an all-star cast 
headed by Thomas Meighan. Produc- 
tion work on this is slated to start about 
the middle of December. 

Mr. DeMille is well known to nearly 
two decades of theatre-goers as the au- 
thor of many famous stage successes and 
the director of nearly a score of suc- 
cessful photoplays. "Strongheart," "The 
Warrens of Virginia" and "The Woman" 
are a few of the famous plays from the 
pen of this versatile dramatic creator. 
In the five years of this association with 
the motion picture art, he has directed 
many of the greatest of the long list 
of Famous Players-Lasky successes. 

Comedy-Drama Productions 

Although he will follow the same gen- 
eral lines in the organization of his staff 
as his brother, Cecil B. DeMille, the 
productions of William C. DeMille will 
be of a very different type from those 
with which the brother's name has been 
associated. Comedy with a strong hint 
. of pathos is William C. DeMille's field, 
both by preference and training, and it 
will be to this style of photoplay that he 
will devote his efforts. 

Ever since his undergraduate days at 
Columbia University DeMille has been 
recognized as a playwright of unusual 
ability. His early association with the 
theatre as the son of David Belasco's 
partner, Henry C. DeMille, gave him an 
almost inherent intimacy with the drama. 
It therefore is not surprising that he 
forsook the career of an electrical eng- 
ineer in favor of the stage. 

Actor and Writer 

Like his brother, he served his appren- 
: ticeship as an actor and earned an 
I enviable reputation for his work behind 
; the footlights. This experience, coupled 
with his successful stage writing, gave 
him a sympathetic understanding of stage 
1 technique which has contributed mate- 
! rially to his success as a motion picture 
f director. 

He joined the Famous Players-Lasky 
f forces five years ago in the capacity of 
>cenario editor. This in turn led him 
to directing, although he has continued 
t to devote a portion of his time to writ- 
o ing for both the stage and the screen. 

During his five years of screen work 
William C. DeMille has directed a total 
of eighteen productions which have been 
uniformly successful. His most recent 
H efforts have been devoted to two star- 
,j ring vehicles for Robert Warwick, "The 
Tree of Knowledge" and "Jack Straw." 

No Definite Schedule 

is 

In addition to his longer plays, he is 
the author of a number of one-act plays 



which have entertained thousands of 
theatre-goers. One of the best known 
of these was entitled "The Land of the 
Free," and was subsequently elaborated 
into a longer drama which in turn later 
served as the basis of one of his best- 
known screen successes, "One More 
American," starring George Beban. 

Although no definite schedule beyond 
the production of "The Prince Chap" 
has ben drawn up for him, Mr. DeMille 
has several famous plays in mind which 
the Famous Players-Lasky Corporation 
is planning to purchase for production 
a^ William C. DeMille Specials. 



To Build at Pt. Huron 

PT. HURON, MICH.— M. L. Warwick 
and Herman Appel have purchased a 
site at Huron Avenue and Beers Street 
upon which they will erect a motion 
picture theatre. 



Buys Cotter Theatre 

MOUNTAIN HOME, ARK.— W. M. 
DeLapp, proprietor of the Cozy theatre, 
has sold a half interest in the playhouse 
to Leo Baker, and has purchased the 
theatre at Cotter. 



Ricord Gradwell Heads 

Security Corporation 

\mong the new corporations affiliated 
with the motion picture industry i-- the 
Producers Security Corporation, with 
general offices at 516 Pifth avenue. Ric- 
ord Gradwell, formerly president of the 
World Film Corporation, is president of 
the new organization. In describing the 
scope and objective of the company Mr. 
Gradwell says: 

"The Producers Security Corporation 
is primarily a service organization. It is 
not a producing concern, nor does it dis- 
tribute motion pictures. It aims to act 
as an intermediary between the producer 
and the distributor, and to safeguard the 
interests of both. 

"For the information of those who 
may be interested in the personnel of 
the Producers Security Corporation I 
have assumed the presidency and gen- 
eral managership; F. J. Hawkins, the or- 
ganizer of the Haworth Pictures Cor- 
poration, is the secretary; a well known 
trust company will act as treasurer; 
Campbell McCulloch, now associated 
with motion picture practice, will be in 
charge of advertising, and Nathan Yi- 
daver, whose legal services need no in- 
troduction to the motion picture indus- 
try, has become our general counsel." 



Huntington House Opens 

HUNTINGTON, IND.— T. C. Per- 
fect has opened his new motion picture 
theatre here. The building is of brick 
with concrete floors and equipped with 
rest rooms. 



SENOR VICENTE BLASCO IBANEZ VISITS PEARL WHITE 




The noted Spanish author recently spent a day at the home of the Fox star. The 
party is here shown in front of Miss White's home overlooking Little Neck Bay, 
Long Island. They are from left to right, Louis Renshaw de Orea, Leo A. 
Pollock, Vicente Blasco Ibanez, Major Wallace McCutcheon, Miss Blyth Daly, 
daughter of Arnold Daly, and the hostess, Pearl White 

51 



EXHIBITORS HERALD 



Miller to Manage 
Lynch Enterprises' 
Augusta Theatres 

Southern Syndicate Now Has 
Control of Six Houses 
In Georgia City 

S. A. Lynch Enterprises, following the 
culmination of what is said to be one of 
the largest realty deals in the south by 
which they acquired the Grand, Wells, 
New Modjeska, Strand, Rialto and Mod- 
jeska theatres of Augusta, Ga., announce 
the appointment of Frank J. Miller, well 
known Augustan, as general manager of 
the properties. 

Mr. Miller, who was interested in the 
New Modjeska Company and who was 
instrumental in putting through the deal 
by which the Lynch Enterprises pur- 
chased the property, has already arrived 
in Augusta and set up headquarters. 
There is only one other theatre oper- 
ating in the city. 

Purchase Price Withheld 

The new general manager would not 
give out the figures involved in the deal, 
but it is believed that it amounted to 
several hundred thousand dollars. The 
Rialto was recently built by the Lynch 
Enterprises, while the Wells and the 
New Modjeska theatres are two of the 
most modern vaudeville houses in this 
section of the South. The Strand, 
Grand and the Modjeska have been in 
operation for years. 

It is predicted as a result of the deal 
the Wells, which has been closed for 
some time, will be reopened. Mr. Miller, 
however, had nothing dejinite to say in 
this connection. The theatre formerly 
used the Keith circuit and it is expected 
the same will be employed in the future, 
although Mr. Miller was not in a posi- 
tion to give positive assurance of this. 
Old Managers Retained 

With only one exception the mana- 
gers now in charge of the theatres will 
hold their positions. J. F. Kane, who 
recently came to Augusta to take over 
the Rialto, Grand and Wells manage- 
ment for the Lynch Enterprises, will be 
transferred to Atlanta. 

For the first time in the theatrical his- 



tory of Augusta the majority of the 
houses are now under the control of 
one company — the Dreamland theatre is 
now the only locally owned amusement 
house. 

Mr. Milkr is a veteran in the theatrical 
business and has established a reputa- 
tion in the South of always delivering 
the best on the market. He first started 
in as manager of the Modjeska theatre 
more than ten years ago and when the 
New Modjeska Company was organized 
and the new theatre built, he became 
general manager of these two houses 
together with the Strand. 



Plan Theatre Chain in 

Small Delaware Cities 

GEORGETOWN, DEL.— Plans are 
being made for the construction of new 
theatres in Milford, Greenwood, Selby- 
ville and Georgetown. Capitalists of 
Milford are back of the project for the 
new amusement houses, which will be 
devoted mainly to motion pictures. 

At Greenwood the building will be 
built by C. B. Porter and will cost about 
$8,000. Construction has been started on 
the motion picture theatre at Selbyville 
by L. C. Hudson. 

Having acquired the site now occupied 
by the Peoples' Theatre, Market street 
and Railroad avenue, this city, E. G. 
Ryon, who for the past six years has 
been managing the Peoples' theatre, will 
either raze the present structure or move 
off the site and erect a brick building, at 
a cost of $8,000 or $9,000. It will be 
two-story, the upper floor to be used for 
a dance hall and the lower for motion 
pictures, traveling companies and con- 
ventions. 



Mobile Theatre Opens 

MOBILE, ALA. — The Dauphine the- 
atre, under the management of Robert 
Sterling of New York, has opened to 
the public, "The Miracle Man" being 
the first attraction played. The theatre 
is constructed along modern lines, 
thoroughly fire proof and furnished with 
latest mechanical equipment. Perform- 
ances will run from 10:30 A. M. to 
11 P. M. 



F. H. Elliott Brands 

Picture Censorship 
Grossly Un-American 

Pre-publicity censorship of motion 
pictures is un-American and a restraint 
on freedom of expression, Frederick H. 
Elliott, executive secretary of the Na- 
tional Association of the Motion Picture 
Industry, charged in an address before 
the State Committee on Motion Pictures 
held in the Twentieth Century Club in 
Boston. 

Plans were discussed for improving 
the standards of pictures in general by 
those in attendance. Representatives of 
the Boston exchanges were in attend- 
ance. 

Mr. Elliott stated that in the agitation 
for state censorship covering a period of 
a dozen years only four states had en- 
acted such laws and in these censorship 
had been an absolute failure. The 
speaker was invited to attend the session 
by the state committee and it was evi- 
dent that his expressed views on cen- 
sorship made a deep impression. 

Final vote was withheld and no action 
on the proposed bill will be taken until 
the next meeting. Social workers, many 
of whom are against a state censorship 
bill, were present. 



Arrow Reports Sales 

In Several Territories 

J. S. Jossey, special representative of 
the Arrow Film Corporation, who is now 
on his way to the Pacific Coast on a sell- 
ing trip, has reported a number of sales 
for Arrow, among them being several 
features to the Exhibitors' Film Ex- 
change, Kansas City, and also a number 
of features to the First National Film 
Company, Kansas City, Mo., a number of 
subjects and serial to T. E. Larson in 
Tulsa, Okla., as well as features and 
short reel subjects to Doll-Van Film 
Exchange of Chicago and Indianapolis. 
Also the serial, "Lightning Bryce," to 
R. L. Hatfield for the Minnesota terri- 
tory. 

Mr. Jossey will be in the northwest 
next week and expects to arrive in Los 
Angeles. Cal., about December 20. 



ALICE BRADY'S SECOND REALART PRODUCTION 




Three scenes from "The Fear Market," recently completed, which is soon to reach the screen. There is a strong element of 

tragedy as well as romance in the feature 

52 



, 4 



EXHIBITORS HERALD 

Big Exploitation Put Behind Film 

Demonstrates Percentage Profit 

First National Manager Experiments in Hazelton, 
Pa.; Results Stimulates Business and Shows 
Possibilities of Real Campaign in 
Big Pictures 



(Special Correspondence) 

HAZELTON, PA.,— This city is the 
scene of a merry little theatre war, 
which so far has resulted in nothing but 
gains for all factions concerned. 

It started when both of the largest 
theatres here refused the price set by 
the First National Exchange for the 
Mary Pickford production of "Daddy 
Long Legs." Both demanded a smaller 
figure for a three days' run, and in the 
concerted action of the two William 
Heenan, manager of the First National 
Exchange in Philadelphia, scented a com- 
bination for the purpose of reducing flat 
rental rates for Hazelton and he re- 
fused to compromise in any way. The 
exhibitors stood pat and Heenan de- 
clared war, as he expressed it, "to show 
'em that the price is actually too low." 

He-enan was handicapped at the outset 
by the fact that the Feeley and Campbell 
theatres, the two which had refused the 
price, are the only places in Hazelton 
seating more than four hundred people. 
He made the best choice possible, which 
was the Diamond Theatre, a cozy little 
theatre far out in the neighborhood sec- 
tion, seatin'g a few less than four hun- 
dred. When the news of his plan be- 
came noised about it was the opinion that 
he "was licked before he started." 
Percentage Basis Deal 

The judges based this opinion on the 
fact that the Diamond is in the suburbs, 
remote from the business section, and 
rather inaccessible except to people living 
within walking radius. For this reason 
its policy had been that of a so-called 
"neighborhood" theatre. Heenan did 
not attempt to book the production on 
a flat rental basis, for this would have 
meant price cutting. He offered the 
Pickford picture on a percentage basis 
and Mr. M. P. Myers, the proprietor, ac- 
cepted. 

The first credence that was given to 
Heenan's statement that he intended to 
show that the picture could earn in a 
theatre seating less than four hundred, 
the rental he had asked from the large 
houses, was when a full-page advertise- 
ment appeared in the newspapers an- 
nouncing the dates for the run at the 
Diamond. Up to that time the largest 
"ads" ever used in local papers had been 
200 lines at a single insertion. When a 
theatre with about one-third the local 
maximum -seating capacity, over-shad- 
owed this, the managers of the Campbell 
and Feeley accepted the challenge. Both 
booked special attractions for the same 
dates announced for "Daddy Long Legs" 
at the Diamond, the Campbell going into 
Heenan's own camp by booking "The 
Unpardonable Sin," which is handled by 
him in this territory, while Dorothy 
Phillips, in "Heart of Humanity," was 
the selection of the Feeley management. 

Full-page and quarter-page advertise- 
ments were used freely by all three of 
the theatres, and there was not an edition 
for a week prior to the runs that carried 
less than a quarter-page on each of the 



attractions. All are clever advertising 
writers and the Campbell and Feeley 
copy made the most of the fact that Hee- 
nan had raised the regular prices of the 
Diamond to 30 cents for the evening per- 
formances and 17 cents for matinees, 
both including war tax, by emphasizing 
that both the large theatres would main- 
tain regular prices. 

Big Ad. Campaign 

Heenan got an advantage by obtaining 
exclusively the card space on the front 
of all the street cars in town for "Daddy 
Long Legs." Another innovation started 
by him, this one made necessary by the 
location of the Diamond, was the 
establishment of a motor bus line from 
the business section direct to the door 
of the theatre during the run of the Pick- 
ford production. In addition to being an 
attraction to patrons it also proved to be 
the source of much free advertising. 

Heenan then went after the phono- 
graph and music stores for window dis- 
plays on the records and sheet music 
copies of "Daddy Long Legs" and "Dear 
Old Daddy Long Legs" He obtained 
the co-operation of the dealers, but 
the Campbell coppered this bet by 
getting "The Unpardonable Sin" music 
and records featured. They also ran 
a dead heat on stationery stores in 
the matter of obtaining displays on 
the books of each picture, but Heenan 
was able to get dry goods stores and 
grocery markets interested as well as 
the department stores. One store went 
so far as to advertise ginghams as fresh 
as worn by Mary Pickford in "Daddy 
Long Legs." Prunes and cider became 
common in store windows, as displays 
"hooked up" to the First National pic- 
ture. 

The biggest thing, however, that Hee- 
nan put through was the arrangement of 
the first Sunday exhibition of a motion 
picture ever given in Hazelton. He had 
to overcome the fears of the Mayor that 
the church element would object, but 
he did so, and got the required consent. 
In addition to inviting all the city of- 
ficials and other dignitaries Heenan 
included every school teacher in the city 
on the invitation list. The invitations 
were engraved. The Sunday perform- 
ance was given to an audience that taxed 
the capacity of the Diamond. 

All the city fathers were there, as 
well as all the school teachers, and a 
chance remark by one of the latter gave 
Heenan the idea of a matinee every day 
of the run at 4:15 with a special price of 
ten cents for school children. 

Increases Theatre Interest 

Every theatre in the city felt the in- 
creased interest in motion pictures which 
had been aroused by the extensive war- 
fare advertising of all three of the thea- 
tres. On the day the Pickford picture 
started at the Diamond, S. R. O. signs 
became as common in the three lobbies 
as lithographs had been before. At the 
(Continued on page 66) 




BETTY AXDERSOX 
Lyric soprano, who scored a hit during' a 
recent appearance at the Rivoli Theatre, 
(few York, and has lieen booked at many 
of the country's leading theatres. 

Export Business Is 
Still at Low Ebb; 
Inprovement Slight 

NEW YORK— The film export business 
still continues at a low ebb. While the 
exchange rate is slightly improved, it has 
not improved enough to warrant the trans- 
mission of payment on films purchased 
prior to the time that the rate of exchange 
reached its record low mark. South Amer- 
ican countries are the most fertile field for 
export today, as the money market holds 
steady with the high rate and a slightly up- 
ward trend. 

On November 29, the range of exchange 
was quoted on sterling — high, 42.44 ; Buenos 
Aires, checks, 43.125 ; cable, 43.25 ; Rio, 
high, 32.44; checks, 29.625; cable 29.75. 
European quotations are as follows : 
Stockholm, checks, 22.60; cable, 22.75; 
Christiania, checks, 21.60; cables, 21.80; 
Copenhagen, checks, 20.25 ; cables, 20.40. 



Two Honors for Wolfberg 

Harris P. Wolfberg, manager of 
Famous Players-Lasky Corporation's 
Cincinnati exchange, was elected presi- 
dent of the Film Board of Trade of the 
Cincinnati Chamber of Commerce at its 
last meeting. It is a coincidence that 
on the same day Mr. Wolfberg had an- 
other honor thrust upon him, being 
elected to membership in the Cincinnati 
Rotary Club. 



Mrs. Helen Bryson Dies 

Mrs. Helen Bryson, mother of James 
V. Bryson, executive manager of the 
Minneapolis office of Universal Film 
Exchanges, Inc., died Friday, November 
21, 1919, age 70 years. Interment was 
made in Lakewood cemetery. The de- 
ceased was formerly of Warrensburg, 
Mo., and came to Minneapolis in the 
spring of the present year. 



53 



EXHIBITORS HERALD 

CONSTANCE BINNEY, Realart star, was chosen by Albert T. Reid, trie | 
artist in charge of the picture section of the Republican National Commit- jj 
tee, to pose the figure of Columbia for his painting symbolizing America s jj 
! farewell to the Prince of Wales at the conclusion of his visit to the United j 
1 States. The picture will be circulated by the committee in national publications | 
B with an aggregate circulation of approximately two million readers. 
IllllllllllllllllillllllllllllllllllllllllllU 



\ • 




v"Good bye, Prince Chap,— -I hope we shall always be good friends." 



EXHIBITORS HERALD 



JmillllMIIIHIM^ SiMUIMg 

J STANTON IS REAL MONEY SAVER I 

Fox Director Reduces Cost of Productions By 
Ingenious Ways — Has Made Every Picture 
Financial Success by Avoiding All Waste 

aui'iii: 'in in ;iMa;t?!i:iiiii!iii:itfiTiiitj;ii- -!ti : n jiiiFuiini ituiiui u iiiiiiiiiiiiiu iiiitiiiiiiiu i iniiiiiiiiiiiiiiiiiiiiiiiiiiiiitxiiiiiiiiin Jiiiiiiiiiiiiiiniitiiiiiuiii Jiiiiniiiiiiiiiiiiiiiiiiiiii i iiiiuii i j •iiiiiiiiiitiiixiiiiiijiut:! i nui n < i ^ 



The popular demand for "Check- 
ers," which flies the William Fox 
banner, has brought into renewed 
prominence the name of the direc- 
tor of the production — Richard Stan- 
ton. Also the fact that Stanton has 
to his credit the direction of a long 
and unbroken series of successful 
pictures produced by Fox. Accord- 
ingly, in the motion picture world, 
people are asking: "What is Stan- 
ton's gilt-edged secret? Other di- 
rectors come and go with startling 
suddenness. Is Stanton going on for- 
ever?" 

Richard Stanton is back in New York, 
after a mysterious disappearance of 
nearly three months, accompanied by 
vague rumors of a new Fox thriller in 
the making. He was found in his apart- 
ment with his sleeves rolled up, exer- 
cising his blue pencil magic on a pon- 
derous type-written "continuity." He 
looked up with a genial smile on his 
bronzed Irish face— but his words had 
a razor-edge on them. 

"In two minutes I'm off to the studio. 
What's the idea?" 

The question — as above — was re- 
peated to him. Stanton laughed, and his 
eyes twinkled. He said: 

"The boss doesn't keep you in your 
job on account of your beauty, or the 
funny stories you tell, or because he 
approves your taste in neckties. He 
keeps a ledger, the boss does. If you 
keep your job, the results of your labors 
have got to appear on the credit side 
rather frequently — that's all." 

Stanton Tells His Secret 

"Most of the big pictures you directed 
are supposed to have cost a lot of money," 
was suggested. "Yet it is said that you 
have developed interesting methods of 
keeping under the original estimates." 

Stanton had rolled down his sleeves 
and was putting on his coat. "If you 
save twenty or fifty or a hundred thou- 
sand dollars on production," he said, "it 
may turn out that failure to have done 
so might have put you on the wrong 
side of the ledger. As to methods, 
they're as simple as a, b, c. For in- 
stance, preparedness — so that when you 
have your actors and a big bunch of 
extra people on location, and are under 
considerable expense for transportation 
to and from, you can keep them work- 
ing, instead of sitting around while you 
make up your mind. Keep them work- 
ing all day, and maybe all night." 

Here Director Stanton made his get- 
away. But it was not difficult to find 
an associate of several years standing 
who was able to furnish illustrations of 
the main points in question. 

Reducing Cost of Box Cars 

While "Checkers" was being pro- 
duced, Director Stanton saw the need of 
absolute realism for the train wreck 
scene. This meant total destruction of 
one freight car and much damage to 
other railway property, including a 
drawbridge. He diplomatically ap- 
proached a high financial executive of 
Fox Film Corporation on the subject. 



and was greatly pleased at being met 
more than half way. "Go right ahead, 
Dick," said this official. "I've had the 
General Manager of the road on the 
wire. It will cost six thousand dollars, 
but " 

"Then you'll owe me one thousand 
two hundred," laughed Stanton. For 
he had already personally visited the 
freight yards, and, with his capacity for 
mixing with the actual workers em- 
ployed by large concerns, had discov- 
ered a "hoodoo" freight car at a price 
which enabled him to get his big set in 
"Checkers" for a total of four thousand 
eight hundred dollars. 

Beating Nature in Florida 

At Miami, Florida, an Egyptian street 
and a huge temple were ready for the 
filming of important scenes in "The 
Jungle Trail." For a whole week there 
had been a steady downpour of rain. 
The natives declared there would be 
no "let-up" for another week. The 
Stanton company and a mob of extra 
people were piling up expense at the 
rate of $1,800 per day. But in spite of 
native weather predictions, Stanton had 
his people made up and on location early 
every morning. 

At length came a day when, at 4 p. no., 
the rain ceased and the sun broke 
(Continued on page 66) 



Fay Films Company 

To Star Harry Gane 

In Comedy Series 

The Fay Films Company has filed arti- 
cles at Madison, Wis., for the incorpora- 
tion of itself for the purpose of producing 
pictures. The incorporators are Rupert F. 
Fry, George W. Blackburn and H. E. 
Moore, well known Milwaukee and Chi- 
cago business men. Mr. Fry, the principal 
organizer, is president and founder of the 
Old Line Life Insurance Company. 

Rupert F. Fry is president of the con- 
cern, and has engaged Frank S. Mattison as 
general manager. The policy of the com- 
pany for the first year will be the produc- 
ing of a series of twenty-six one-reel come- 
dies featuring a new find in the picture 
field, in the person of Harry Gane. 

Harry Gane is the name the comedian 
adopts when entering the employ of the 
new company, and which he will play under 
hereafter. He is a vaudeville performer, 
and is said to be one of the funniest "mug- 
gers" on the stage. 

Productions are being made for the pres- 
ent in Chicago, but Mr. Fry plans on hav- 
ing his company permanently located in 
Jacksonville, Fla. Distribution plans will 
be announced later. 



To Distribute Bos Film 

Anna Bos, star of "Carmen of the 
Xorth," a five-reel special production the 
United States and Canadian rights of 
which were purchased recently by the Brit- 
ish-American Pictures Finance Corp., of 
which \ ; ancibelle W. Grant is president, 
will be seen for the first time on the screen 
of any theatre in America when this picture 
is distributed through Hallmark Pictures. 



TYPES IN THE CREW IN "THE SEA WOLF' 




Members of the cast in the elaborate production recently made by the Famous 
Players-Lasky Corporation enjoying a song-fest. Noah Beery plays the title 
roll and Mabel Julienne Scott — the fair maiden who is seen singing with the 
rest— has the feminine lead. It was directed by George H. Melford. 

55 



EXHIBITORS HERALD 



Mrs. Drew Commences 
On New Productions 

Noted Comedy Player Starts 
Pictures to Be Issued By 
Pathe Exchange 

A studio was secured, a staff and large 
corps of carpenters, electricians and 
workmen engaged, and a complete set 
built last week before anyone along the 
rialto knew that Mrs. Sidney Drew had 
again started to work on her new pro- 
ductions. 

"You see, I didn't want to say any- 
thing about it until it was all over. Ac- 
tual accomplishment is so much more 
desirable than mere plans," said Mrs. 
Drew. "But now that the cat is out of 
the bag, I suppose I must tell you some- 
thing about my plans. Though I have 
been out of pictures for a few months, 
I have no intention of remaining off the 
screen permanently. My new series will 
be based upon Julian Street's 'After 
Thirty,' which I recently secured through 
my play broker, Julia Tutwiler. The 
story is the sort of thing Mr. Drew and 
I did before his death, the characters be- 
ing similar in many respects to Polly 
and Henry." 

John Cumberland, who is known for 
his work in such stage plays as "Parlor, 
Bedroom and Bath," "Fair and Warmer," 
"Up in Mable's Room" and "The Girl in 
the Limousine," played the feature role 
in Hobart Henley's "The Gay Old Dog," 
another of Mrs. Sidney Drew's adapta- 
tions, so successfully that she chose him 
as the man to play Shelley in the new 
series. 

Though Mrs. Drew will not appear in 
the series, she will soon return to the 
screen to play dramatic roles. A story 
written especially for her is now in 



In the Limelight 




HIUTON N. BIISCH 
President of the Republic Distributing 
Corporation, which has taken over 
World's exchanges. 



progress and as soon as the feature is 
ready she will begin work. In accord- 
ance with her contract with the Pathe 
Exchange, Inc., the new series of pic- 
tures based upon "After Thirty" will be 
distributed through that exchange. 

New Specials Ready 
For Hallmark Issue 

Director Dallas M. Fitzgerald and John 
Glavey, scenario writers of Hallmark 
Pictures Corporation, are completing the 
cutting, titling and editing of Director 
Fitzgerald's first production for the Fa- 
mous Directors' Series, distributed by 
Hallmark. The title of this production 
has not yet been announced. Anna Lehr, 
Marie Shotwell, and Edmund Breese 
have the principal roles. 

"High Speed," another Hallmark pro- 
duction to be released on the Famous 
Directors' Series, is now in the cutting 
room. Charles Miller, the director, ex- 
pects to have it ready for a private 
showing within the next two weeks. Ed- 
ward Earle and Gladys Hulette have the 
principal roles. "High Speed" is a screen 
version of Clinton H. Stagg's racing 
story of the same title. 

"The Veiled Marriage," Keanan Buel's 
first production for the Famous Direc- 
tors' Series, has been titled and edited 
and is announced for release in this 
series in January. Anna Lehr and Ralph 
Kellard have the principal roles. The 
story was written by J. L. Burke and 
scenarioized by John Klavey. 

With the addition of these three new 
features, eight pictures will have been 
released on the Famous Directors' Se- 
ries, the Series totaling twenty-six fea- 
ture productions. 



Leslie in Serious Role 

One of Vitagraph's first productions 
of the new year will be a Gladys Leslie 
feature, "The Midnight Bride," an adap- 
tation of Charles Stokes Wayne's maga- 
zine story, "The Marriage of Little 
Jeanne Sterling." It makes the fourth 
serious play in which Miss Leslie has 
appeared since Albert E. Smith, Presi- 
dent of Vitagraph, decided that she was 
too fine an actress to continue indefi- 
nitely in the lighter roles. 



Newspaper Man Joins F. P-L. 

Increased production activity has 
brought about an expansion of the Fa- 
mous Players-Lasky publicity depart- 
ment on the Pacific coast with the addi- 
tion of Kyle D. Palmer, a well known 
newspaper man of Los Angeles. Mr. 
Palmer has been active in newspaper 
work in Los Angeles for the last nine 
years, in both editorial and reportorial 
capacities. 



Rex Ingram Joins Metro 

Rex Ingram, director, writer and 
actor, has been engaged by Maxwell 
Karger, Screen Classics, Inc., director 
general at the Metro studios in Holly- 
wood to direct Alice Lake in "Shore 
Acres," a Screen Classics, Inc., all-star 
production of the famous stage drama 
by James A. Heme. 



gpiiumiiiiiiiiiiiiiiiiiiuiiiiiiiiiii iiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM.iiiiiiiiiiiiiiiKiiiiiiiiiiiiiiniin^ 

j About "Pollyanna" I 

I TN answer to many inquiries that | 

I have been received from exhib- | 

| itors about the meagre amount | 

| of information that has been dis- 1 

| closed relative to Mary Pickford's 1 

| forthcoming publication, "Polly- | 

| anna," it is stated that under a I 

| contract existing with the First 1 

| National Exhibitors' Circuit, Inc., I 

| Miss Pickford must refrain from | 

| advertising her new production for j 

| a period of ninety days following j 

| the publication of the last "First | 

| National" picture. 

| The last picture of the series of I 

| three which Miss Pickford made j 

| for "First National," "Heart o' the | 

| Hills," has just been issued. The | 

| situation now is that official an- | 

1 nouncements referring to "Polly- I 

| anna" may be expected within the | 

| next ninety days. 

| Information from Los Angeles | 

| discloses that the picture is sub- 1 

| stantially completed. Prior to Miss | 

| Pickford's recent trip East, work | 

| had been progressing rapidly and | 

| during her absence scenes in I 

| which she does not appear and | 

| other supplementary work were | 

j carried forward. It is expected 1 

I that the entire picture will be com- 1 

1 pleted within a few days. 

| Although no definite advice is | 

1 available, it is assumed that the | 

| picture will not be issued until the j 

I expiration of the ninety-day period. | 

^^iiiiiiiiiiiititiiiiJiiiifiJiiiiiJiiiJitiiiiiiitiiiiiiiiiiiitiiiiifiJiiiiitiUJiiitiiiifiiiiittuiiiiiiiiiiiittiiiiifiiiitiiiiiJiiiittl^S 

Mollie King Back; 
To Start New Drama 

After a ten days' sojourn on their Ken- 
tucky estate, which is situated near Lex- 
ington, Mollie King, American Cinema star, 
and her husband, have just returned to 
New York, where she has decided to make 
her home permanently. 

Editing and titling on "Women Men 
Forget," Mollie King's recently completed 
production, are now almost completed, and 
the star will therefore shortly commence 
actual filming on her third picture for 
American Cinema Corporation. 

It is an adaptation of the popular novel 
by Winifred May Scott, "The Serpent," 
and has been adapted for the screen by 
Elaine Stern. The title will probably be 
changed before its appearance on the 
screen, but the picture is another of the 
dramatic stories of metropolitan life with 
which Miss King has become identified. 



Engaged for Reed Feature 

Miss Adeline Leitzbach has been en- 
gaged to do the continuity for the next 
Florence Reed feature to be released by 
United Picture Theatres of America. 
Miss Leitzbach was for some time a 
member of the Fox scenario staff and is 
the author of a number of successful 
screen stories and more recently has 
been working with Charles K. Harris on 
his scenarios. 



New Brockwell Feature 

Gladys Brockwell is busy making the 
new Fox production, "Flames of the 
Flesh." 



56 



EXHIBITORS HERALD 
THE DOUGHBOYS WILL APPRECIATE THIS 




Elsie Janis, with whom the entire A. E. F. was in love, has a policeman fill the radiator of her car, and makes golf enthusiasts 

forget all about their game, in "The Imp," her new Selznick production 



Robertson-Cole Starting Three 

Contests to Stimulate Sales 

Automobiles Will Be Awarded to Branch Manager 
And Salesman — Fans Offered $500 Prizes 
In Love Letter Writing Competition 



Contests for two automobiles and the 
starting of a competitive letter writing 
campaign for prizes totaling $500 are an- 
nounced by the Robertson-Cole Company's 
plan to promote the features about to be 
published. One of these machines will be 
given to the champion Robertson-Cole 
branch manager on the new Martin John- 
son Pictures. 

The salesmen will have an opportunity to 
prove their worth in another contest for an 
auto. This prize will be given to the sales- 
man who secures the greatest number of 
contracts for Robertson-Cole's "Adventure 
Scenics" up to midnight of December 31. 
These contests start immediately. 

Fan Contest Is Started 

The third competitive plan is for the fan 
and will be nation wide. In the Gasnier 
production, "The Beloved Cheater," featur- 
ing Lew Cody, Robertson-Cole believe they 
have one of the most unusual films ever 
produced and to further exploit it are con- 
ducting this love making letter campaign 
which will be waged in its favor. 

The best love letter written to Lew 
Cody, care Robertson-Cole, 1600 Broadway, 
New York City, will earn $150 in cash for 
the author. The second best missive will 
gain $100, while the third prize is a cash 

' bonus of $75. The fourth prize will be $50 

| and the next best five love letter writers 
will be given $25 each. This plan is being 

j announced to fans through national adver- 
tising mediums. 
Robertson-Cole, in presenting Martin 

1 Johnson's stories of the South Seas, claims 

j a new triumph for scenic beauty in pho- 
tography and pictures that grip and at the 
same time educate. A publicity and adver- 
tising campaign in the trade papers is ac- 
companied by the simultaneous publication 

I of the story on Johnson's trip in over 300 
daily newspapers in the United States. 
Branch Managers Compete 
In addition to the exploitation schemes 

' adopted by Robertson-Cole for the Johnson 



series, it was decided to wage a prize con- 
test for the branch managers. Officials of 
the Robertson-Cole Company have been at 
work several weeks planning for the two 
business office contests. To make it abso- 
lutely fair for the smallest as well as the 
largest exchange, territory has been mapped 
out on a percentage basis. 

The business management of Robertson- 
Cole first planned the contest for branch 
managers only, but upon second consider- 
tion it was decided to ascertain just who 
was the best salesman employed at the vari- 
ous exchanges, and for this reason it was 
decided to allow them to work on "Adven- 
ture Scenics" for prizes, while the manag- 
ers compete for the Johnson series and an 
automobile. 

Auto Offered Salesmen 

In offering "Adventure Scenics" Robert- 
son-Cole display the opposite side of life 
from that which is shown in the stories of 
the great South Seas. When Jesse G. Sill 
of the Adventure Scenics Corporation re- 
turned from the forbidden river, he brought 
with him many thousand feet of film pictur- 
ing some of the wildest yet grandest scen- 
ery in America. 

To further promote this series, Robert- 
son-Cole decided to allow the salesmen to 
compete among themselves for the auto 
prize. This contest will terminate on the 
night of December 31. Branch managers 
will not be allowed to compete for the 
salesman prize. Announcement of the 
winner will be made about January 15. 

"The Beloved Cheater" will be the best 
exploited and best advertised special of 
Robertson-Cole Company. Conferences 
were held and it was the unanimous opin- 
ion of the board that a love letter cam- 
paign would be the most effective. 

Any girl in the United States is permit- 
ted to enter the contest. The only stipula- 
tion the Robertson-Cole Company make is 
that the letter be of the sincere' type — and 
from a girl to her sweetheart. Judges for 
this big event will be announced later. 



To Start Hank Mann 

In Two Reel Series 

The Arrow Film Corporation have an- 
nounced a new series of two reel Hank 
Mann comedies which will be published 
about January 1. The Hank Mann single 
reel comedies, which are now being shown 
throughout the country have been so suc- 
cessful that the producer, Morris Schlank, 
has entered into a contract with Arrow to 
produce twenty-six two-reel comedies, in 
which Hank will appear, supported by the 
same cast that has made the single reel 
comedy so popular. 

Hank Mann has been referred" to by 
many as being the funniest in pictures 
since Chaplin first made his hit. The first 
series of ten single reel comedies played 
over the entire Loew, Fox, Keith and other 
circuits. 



Build at Allentown, Pa. 

ALLENTOWN, PA.— Contracts have 
been let for the construction of a large 
motion picture theatre at Sixth and Gor- 
don streets by Joseph and Thomas F. 
Herrity. It will be completed April 1. 

^^[irr jiiiiiiruiiiiiM uiiiiiiii iiiit>iitrri]iiiiiMiiii[iiiiinii[iLMiiiiiii[i]iiiii[[iiiiiiiEiifiiiiiiE[[iiiiiiiiiTiiiiiiitri is 

| France Throws Out 

Police Censorship | 

France has made a long experi- | 

1 ment in the matter of police con- | 
| sorship in motion pictures and has j 
| decided to abandon the whole j 

2 plan. | 

Effective January 1 the old | 

1 order of police censorship will | 

1 pass out and in its place will be § 

1 appointed an examining board. | 

| According to information just | 

I received the new order provides | 

| for a board which will be headed I 

| by Senator Maurice Faure. The | 

| membership will include several I 

1 prominent theatrical and literary | 

1 authorities. Also the Pathe and g 

| the Gaumont companies, which 1 

| are leaders in the producing field j§ 

| in France, will have a membership = 

§ on the board. 3 

^niiiiiiiiiiiiiiiiitiiiiiiiimiiiiiiiiiiiiiitiiiiiiifUiiiiitiuiiiiiiTtTiiiiiittntiiiiiTMiniiiiiiimtmtiiTminitfitiiHiiHii^^ 



57 



EXHIBITORS HERALD 



Ruben and Finkelstein Secures 

"The Westerners" for Theatres 

Minneapolis and St. Paul Showings Arranged for 
Benjamin B. Hampton Production— Feature 
Already Booked in 2,000 Theatres 



Committee From N. Y. 
Is Here for Study of 
Film Building Project 

A committee of the National Associa- 
tion of the Motion Picture Industry, headed 
by Al Lichtman. was expected to arrive in 
Chicago on Tuesday, Dec. 2, for the pur- 
pose of making a first-hand investigation 
of the film exchange building situation. 

The original project launched by Charles 
C. Pyle has been delayed due to certain 
requirements called for by the builders 
which have not met with the approval of 
the prospective tenents. 

It is expected that following the visit 
of the committee some definite announce- 
ment will be made which will clear up the 
situation and make plain what is to be done 
toward obtaining a structure for the ex- 
changes which will meet with the approval 
of the City Council. 

Idaho Falls, Idaho, 

Has $150,000 House 

IDAHO FALLS, IDAHO.— This city 
now has one of the finest theatres in 
the country. It was erected at a cost 
of $150,000," seats 1,400 people, and is up- 
to-the-minute in every particular. 

The theatre is known as the Colonial 
and was erected by the Colonial Invest- 
ment Company, consisting of several 
prominent local business men. C. H. 
Lewis, manager, has had twenty-five 
years' experience in the show business. 

The theatre is built to accommodate 
road shows and vaudeville as well as 
motion pictures. 



Twelve Film Theatres 

Are Operating in Ranger 

AUSTIN, TEX.— The Lone Star 
theatre has opened here in its new 
building just across Austin street from 
the McClesky Hotel. This gives Ranger 
twelve motion picture theatres. 



New Loew Theatre 

CINCINNATI, O.— Following a con- 
ference at the Sinton Hotel, in which 
N'athan J. Ascher and Aaron Jones, both 
of Chicago, participated, Marcus Loew 
issued a statement to the effect that he 
will build a new theatre in Cincinnati 
ui the near future. He spoke, also, of 
plans involving the purchase of 24 thea- 
tres in the West and Middle West. 



Church Becomes Theatre 

PITTSBURGH, PA.— The trustees of 
the Monongahela United Presbyterian 
church have sold to Richard S. Jones, 
the property, (i.ixlOl feet, with a brick- 
church thereon at Warrington and 
Beltzhoover avenues for $24,500. The 
buyer will remodel the church into a 
a motion picture theatre. 



Two Theatres Sold 

BIXOLI, LA.— The Crown theatre 
and Big Hipodrome, Bixoli's leading 
motion picture theatres, have been sold 
to Victor Howard of New Orleans, by 
Charles B. and J. R. King, who estab- 
lished the theatres. 



The last big cities of the northern 
border of the middle west that were 
open to play the first Benjamin B. 
Hampton production, "The Westerners," 
by Stewart Edward White, were closed 
this week when Ruben and Finkelstein 
signed first run contracts for the im- 
mediate presentation of this big Great 
Authors' story in their largest theatres 
in Minneapolis and St. Paul. Pressed 
for booking time despite the fact that 
they own more than a score of theatres 
in the Twin Cities, Ruben and Finkel- 
stein had time to observe the success 
of "The Westerners" in the principal 
key cities of North and South Dakota 
and in the Minnesota and Wisconsin 
cities outside the radius of Minneapolis 
and St. Paul. 

Booked in 2,000 Theatres 

Working with more prints than have 
ever before been used on any produc- 
tion published through the Hodkinson 
organization, "The Westerners" has 
thus far been booked by more than 
2,000 theatres and to date practically 
every key city in America has signed 
up for first runs. 

Among the important first run con- 
tracts signed for "The Westerners" for 
quick playing dates during the past 
week are: The Waldorf theatre, Boston 
for a two weeks or longer engagement; 
the Majestic. Max Stern's big house in 
Columbus, Ohio; the Grecian, El Paso, 
Tex.; the Lafayette, New Orleans and 
the Beatty houses in San Jose and 
Fresno, Calif. 

Big Business at Washington 

"The Westerners" opened a week's 



engagement to turn-away business at 
the Criterion theatre, Washington, D. C, 
and Manager William Notes had the 
same to report of his five performances 
on Sunday, despite the stiffest kind of 
opposition at the other first run houses 
in the Capitol. 

"The Westerners" proved the big at- 
traction in Brooklyn, N. Y. last week, 
where five of the biggest second-run 
houses presented the Benjamin B. 
Hampton production with splendid re- 
sults, the Gotham, the Century, the T. 
& F., the Cortelyou and the New At- 
lantic profiting immensely from the 
prestige "The Westerners" won at its 
tremendously successful first-run-pre- 
sentation at the New Mark Strand a 
month ago. 



"The Hoodlum" Smashes 
Cleveland House Record 

CLEVELAND. OHIO— E. H. Gerstle. 
manager of Loew's Valentine theatre, 
announces that a new house record for 
both attendance and receipts has been 
established by the lecent run of the First 
National production of Mary Pickford 
iii "The Hoodlum." 

The previous record for the Valentine 
was established over a year ago by 
Chat lie Chaplin in "Shoulder Arms." 
Because of the fact that the signing of 
the armistice occurred during the run 
of "Shjulder Arms" Mr. Gerstle had 
expected this record to stand for all 
times on account of the special per- 
formances which he ran because of the 
Peace Day celebration. 



THE END OF A PERFECT RUN 




The seventh day of the record breaking seven-day run of Zane Grey's "Desert 
Gold," a W. W. Hodkinson offering, at the America theatre, Denver, Colo. 

58 



EXHIBITORS HERALD 

"Soldiers of Fortune" Plays to 

Record Attendance at Capitol 

Realart Feature Draws 22,000 People on Opening Day 
and Keeps Up Remarkable Showing Through- 
out Week in New York Theatres 



Twenty-two thousand people were 
present on the opening day of "Soldiers 
of Fortune," an Allan Dwan production, 
at the colossal Capitol theatre. New 
York, where Realart gave the photoplay 
its first metropolitan presentation. 

Four times on Sunday, November 23, 
the magnificent new palace, the largest 
theatre in the world, was emptied of its 
mass of humanity and filled just as rap- 
idly again for each showing of the Rich- 
ard Harding Davis story. 

Stay for Second Performance 

Broadway habitues who make it a rule 
never to stay for the second view of a 
film, paid this Realart special feature a 
distinct tribute on the opening night, ac- 
cording to Capitol officials, by remaining 
in their seats for a second showing of 
the picture, although by so doing they 
held up the crowds who were waiting 
their turn in the marble-paved rotunda. 

Ben H. Atwell, publicity director for 
the theatre, summed up the general satis- 
faction with this photoplay in one sig- 
nificant word: "Great." 

According to the reports from the 
Capitol, "Soldier of Fortune" continued 
to pack the big house during the entire 
run. The Thanksgiving Day house was 
sold out for all performances long in ad- 
vance and business for the day was re- 
ported by Mr. Atwell as "tremendous." 

The box-office victory of this picture 
continued, according to Mr. Atwell, in 
spite of the first confining weather of the 
late fall season, and in spite of a very 
unusual combination of opposition at- 
tractions at other Broadway picture 
houses. The drawing power of this pic- 
turization of a world famous story 
proved to be strong enough to offset all 
adverse conditions, thus vindicating the 
confidence of its Realart sponsors that 
"Soldiers of Fortune" would blaze a 
name for itself on the Great White Way. 
Exploitation Is Dignified 

In accordance with the customary pol- 
icy of the Capitol theatre, Mr. Atwell 
carried this photoplay through on an ex- 
ploitation plan, dignified, quiet and sub- 
tle enough to penetrate the news col- 
umns of the dailies, a difficult feat in 
New York City. This included memorial 
exercises in honor of the memory of 
Richard Harding Davis, preceded by a 
parade of 5,000 Boy Scouts. The digni- 
fied linking of Richard Harding Davis' 
J friends and admirers, many of them well 
known men and women, with the pic- 
tured version of his classic American 
story, is believed to have been a large 
! factor in creating a desire to see the 
film on the part of thousands who had 
I read the book. 

The metropolitan press, so often shy 
of motion picture exploitation, took a 
gratifying interest in the Davis memorial, 
the publicity finding a place in newspa- 
pers of every class. The plan was so 
successful that Realart Pictures Corpora- 
tion service men are using the Capitol 
exploitation, as devised by Mr. Atwell, 
in special suggestions to be submitted to 
showmen throughout the country for 



local presentation. The expression of 
nationally famous men, such as General 
Leonard Wood, Henry Wise Wood and 
others on the significance to the nation 
of the filming of this interesting story of 
Americanism, will be printed for distri- 
bution. 

Opinions Are Assets 

These opinions of well known men are 
expected to have equal persuasive value 
to Americans in every part of the land. 
The expressions of good-will for "Sol- 
diers of Fortune" constitute, in the opin- 
ion of Realart officials, a powerful box- 
office argument for use by exhibitors. 

In the same way it is pointed out that 
the Capitol tie-up with the Boy Scouts 
in a parade may be duplicated anywhere. 
There also have been tie-ups of "Soldiers 
of Fortune" with charity drives, with a 
Red Cross campaign, with women's club 
work and other local activities. 

One of the points emphasized in con- 
nection with "Soldiers of Fortune" is 
that this Realart special feature received 
unanimously favorable verdicts from the 
New York newspaper reviewers. It is 
said that not one adverse criticism has 
yet been printed and most of the reviews 
have been highly commendatory. 

Officials Well Pleased 

Realart officials expressed gratification 
at the New York reception of their pic- 
ture. The advance notices which "Sol- 
diers of Fortune" received, and the gen- 
eral interest which was evinced in this 
much heralded picturization of Richard 
Harding Davis' most famous novel led 
the public, as well as the motion picture 
industry to expect a big product. The 
verdict of the press and the Capitol 
theatre box office were enough to assure 
Realart sponsors that the picture had 
come up to all the large expectations 
of it. 

"Other Men's Shoes" 

Is Received by Pathe 

Edgar Lewis has completed cutting his 
latest picture, "Other Men's Shoes," from 
twelve to seven reels and has turned the 
negative over to Pathe for publication. 
The story is by the war correspondent. 
Andrew Soutar of London, and is said to 
be one of the finest achievements of the 
producer-director's career. 



Final 1919 Williams Film 

"When a Man Loves" will be Earle Wil- 
liams' final picture of the year, its release 
coming next month before the Christmas 
holidays, and "The Fortune Hunter" will 
be his first Vitagraph feature of the new 
year. 



"Detective Jim" for Morey 

"Detective Jim," an original story by 

Frederic Van Rensselaer Dey, has been 

selected as the next feature for Harry T. 
Morey. 



Paid $50 for Film; 

Thought He Bought It j 

J. Himmelein, a salesman for the 
First National Exchange ;n Cleve- | 
land, recently booked "The Hood- 
lum," Mary Pickford's second pic- f 
= ture, through the Circuit to an 
1 exhibitor in a small town for $50. 

"It was obvious," explains Him- | 
1 melein, "that the exhibitor had I 

never paid more than $10 for any 
| production. I know he could well f 
I afford the price, on the strength of { 
| the business he was doing. 

"The play date arrived, and the f 
I print was shipped from the ex- 
1 change. Four days later we wired 1 
1 him inquiring why it had not been 1 
returned. He telegraphed in reply I 
1 that he had the print in his vault. 

"A personal trip to the town to l 
f recover the print brought the ex- 1 
I planation from him that he thought 
1 when he paid $50 for the picture 
| that he had bought the print out- | 
1 right and that it had become his | 
1 private property." 

State Right Buyers 

Set Boundary Lines 

The managers of the Independent 
Film Exchanges in St. Louis and adja- 
cent territory, at a recent get-together 
meeting and luncheon, took steps which 
they believe will result in more har- 
monious working between the com- 
panies engaged in the locality and ef- 
fect a clearer understanding of the 
boundary limits included in the rights 
purchased from independent producers. 

It is expected that a definite rule 
governing the matter of territorial 
rights, which has been tentatively de- 
cided upon, will promote the prosperity 
of all members of the conference and 
result in the bringing of more inde- 
pendent distributors to St. Louis. Meet- 
ings have been arranged for to be held 
from time to time to confer upon mat- 
ters which require adjustment. 



Griffith Directs O. Henrys 

Edward Hilaire Griffith has joined the 
staff of Vitagraph directors and will direct 
the next O. Henry story, "A Philistine in 
Bohemia." Mr. Griffith, who was formerly 
a newspaper man and magazine writer, is 
the author of several screen successes and 
stage plays. He has made adaptations of 
the works of William J. Locke, Peter B. 
Kyne and Rex Beach and many others. 



Daly's Is Picture House 

Daly's Theatre, New York, for years 
the home of the Augustin Daly stock 
company and a nlayhouse famous on two 
continents in the long ago, has been 
reopened after three years of inactivity. 
It is now a motion picture theatre and 
the opening attraction was "Checkers," 
William Fox's big special of turf life. 



Mix on Vacation 

Tom Mix, having completed "China- 
town," his latest Fox production, is rest- 
ing for a few weeks. 



50 



EXHIBITORS HERALD 



Picture Theft Body 

Reports Progress in 

Stamping Out Evil 

At a recent meeting of the Film Theft 
Committee of the National Association 
of the Motion Picture Industry the sit- 
uation in regard to the present extent of 
operations by film thieves was consid- 
ered, with particular reference to the 
effect of the campaign the committee has 
been conducting against this particular 
form of lawlessness. 

From figures presented by H. Minot 
Pitman, chairman of the committee, the 
conclusion was drawn that the commit- 
tee's work, if judged by the value of re- 
covered film only, would more than 
justify its existence. With the series of 
arrests and convictions secured, it was 
felt that these evidences of its determin- 
ation to stamp out the business of thiev- 
ery of photoplays on the reel should go 
far toward ending the evil, at least as 
an organized menace. 

At the same meeting William Wright 
of Vitagraph, Inc., was unanimously 
elected vice-chairman of the committee 
to act in the event of Mr. Pitman's ab- 
sence. Those present, in addition to 
Mr. Pitman and Mr. Wright, were as 
follows: Mr. Franconi of Pathe Ex- 
change, Inc.; Harry Rice of Universal 
Film Mfg. Co.; Bert Adler of Realart 
Pictures Corporation and Frederick H. 
Elliott, secretary. 



$200,000 Theatre Will 

Be Built at E. St. Louis 

EAST ST. LOUIS, ILL.— The Erco 
Amusement Company, of which Joe 
Erber is president and Phil Cohn vice 
president, has purchased the southwest 
corner of State street and Collinsville 
avenue, and will erect a new theatre 
costing $200,000. The company now op- 
erates Erber's theatre here as well as 
theatres in Belleville, Collinsville, and 
several other Illinois towns. 



Jake Wells Negotiating 

For Site in Knoxville 

KNOXVILLE, TENN.— Jake Wells 
is said to be negotiating with a Knox- 
ville business man with the object in 
view of erecting a large theatre in the 
heart of the business section of Knox- 
ville. 

A ten day option is said to have been 
drawn up providing for a 99-year lease 
at a monthly rental of $1,000. 



Reopens Ottawa Theatre 

OTTAWA, ILL.— The Star theatre, 
which was closed at the time its owner, 
E. P. Milburn, opened the Ruby Palace 
theatre, has been reopened by Clarence 
Hartford, who recently purchased both 
theatres. Hartford believes both 
theatres will pay. 



Neillsville House Sold 

W. D. Martin, for the past two years 
manager of the Badger theatre at Neills- 
ville Wis., has sold his playhouse to P. 
E. Smith of Prairie du Chien, Wis. Mr. 
Martin is enjoying a vacation in Okla- 
homa and will then seek a new location. 



Unity Photoplays 
Secures Rights to 
Chaplin Comedies 

Frank Zambreno, president of the 
Unity Photoplays, Chicago, has secured 
rights to twenty-two single reel reissues 
of Chaplin comedies and is preparing to 
exploit them on a big scale. The cop- 
ies are new, and have been given an 
added punch by the use of new titles. 
They will be offered to exhibitors early 
in December. 

Another short subject which will be 
distributed in the Chicago territory by 
Unify is the Blazed Trail Productions, 
a new series of two reel pictures, made 
in the Northwoods and dealing with the 
Royal Northwest Mounted Police. 

John Lowell, Dakota Lawrence and 
George Crossman are featured in this 
series, which was directed by Joseph 
Barry and produced by L. Case Russell. 
Each story is complete, but the entire 
series is held together because of the 
character of the stories. 



South Orange Village 

May Have New Theatre 

NEWARK, N. J.— South Orange vil- 
lage will probably have a commercial 
motion picture theatre before January 1. 

William R. Putnam, representing the 
Putnam-Jacobs Theatres Company, has 
applied to the village trustees for a li- 
cense to operate a theatre in the build- 
ing, now a bank, at 15 South Orange 
avenue. A hearing on the proposition 
will be held December 15. 

At the present time, South Orange's 
only place of amusement is the motion 
picture shows conducted by the Home 
and School association. 



Projector Company to 

Locate in Niles, Mich. 

NILES, MICH.— The National Projec- 
tor and Film Corporation, which recently 
purchased the plant of the Niles Invisible 
Door Check Company, is employing twelve 
people at the present time and will employ 
50 to 75 within four months. It is said 
that the company's output for the next 
eighteen months has been sold. 

Mayor Bonine and Judge White are in- 
terested with Albert H. Blair, of Chicago, 
president; C. W. Pieters, of Chicago, vice- 
president; Otto A. Pfleger, of Niles, treas- 
urer, and George Frantzen, of Chicago, 
secretary. 



Name Maurice Wolff 

(By Wire to Exhibitors Herald) 
LOS ANGELES, Dec. 2.— Maurice 
Wolff, manager of the Los Angeles branch 
of the Goldwyn Distributing Corporation, 
has been elected president of the Los An- 
geles Film Board of Trade. 



Return to New York 

George Walsh, Dell Henderson and 
the supporting company who have been 
taking scenes on a schooner in the har- 
bor of Tampa, Florida for "Shark 
Rawley," have returned to New York 
and are making the interiors of this 
production at the Fox eastern studio. 



Constance Talmadge 

Completes Her Third 

For First National 

Constance Talmadge's next First Na- 
tional, to follow a "Virtuous Vamp," is 
"At the Barn" from the English play of 
the same name by Anthony Wharton. 
John Emerson and Anita Loos wrote 
the adaptation. Sidney A. Franklin di- 
rected this picture, and Oliver Marsh 
acted as photographer. 

Constance Talmadge has the only fem- 
inine part of any prominence, and has 
practically four leading men — Conway 
Tearle, Reginald Mason, George Faw- 
cett and Templer Saxe. Smaller roles 
are played by William Fredericks, Tom 
Cameron, Florence Hope, Gertrude 
Doyle and Mrs. Wensley Thompson. 

The story concerns Lillums Blair, a 
New York chorus girl, her ambitions 
and her adventures. In the end she 
finds that she would rather have a mere 
stupid man than a brilliant career. There 
are many delightful comedy situations 
which occur at the little barn converted 
into a studio, where Lillums, after run- 
ning away from one lover, seeks a place 
to hide, and falls, figuratively speaking, 
into the arms of three other lovers. 



Deitrich-Beck Official 

Moves Executive Office 

Theodore C. Deitrich, president of 
Deitrich-Beck, Inc., and of De Luxe 
Pictures, Inc., announces the removal of 
his offices on December 1st from 516 
Fifth avenue, to 135 West 44th street, 
New York. 

Mr. Deitrich's offices will be on the 
second floor in association with those 
of Arthur F. Beck, who is treasurer of 
Deitrich-Beck, Inc. 



Vandenbergh Changes Route 

As a result of a chance meeting with 
Baron Franchetti and Lamberto Tonkrel, 
Italian army officers and hunters of big- 
game, the route of the Vandenbergh- 
Paramount expedition to British East 
Africa and Uganda will be materially 
changed in order that the party may 
avail itself of the opportunity to get pic- 
tures of a number of species of rare 
animals. The information was conveyed 
in a letter just received from Dr. Leon- 
ard J. Vandenbergh to the Famous 
Players-Lasky Corporation. 



New Pollard Comedy 

"How Dry I Am" is the timely title of 
the new Rolin Comedy, featuring the "pint 
sized" comedian, "Snub" Pollard, which 
will be published through Pathe December 
7. Pollard is supported by Eddie Boland, 
Mildred Davis, "Sunshine Sammy," the 
little colored actor, and a medicine show 
beauty chorus. 



De Vinna Joins Fox 

Clyde DeVinna, cameraman who has 
been with Bessie Barriscale for the past 
nine months, has been signed by Fox 
Film Corporation to turn the orank on 
"The Lincoln Highwayman," in which 
William Russell is the star. The picture 
is being made on the Lincoln Highway. 
Paul Dickey wrote the stcry. 



60 



EXHIBITORS HERALD 



"The Great Divide" Stage Success 

Slated for Screen by Vitagraph 



Vitagraph has about completed prep- 
arations for the production of its spe- 
cial screen version of "The Great Di- 
vide," one of the most successful stage 
productions of more than a decade ago. 
This strong play by William Vaughn 
Moody served as a starring vehicle for 
Margaret Anglin and Henry Miller and 
it is possible that Vitagraph will assign 
two of its leading stars to the two lead- 
ing roles. 

The play was first presented by Mr. 
Miller, with Miss Anglin as co-star, at 
the old Princess Theatre in 1906, and 
it ran for two seasons — an unusual re- 
cord for those days. Later it was shown 
in every large city in this and other 
countries. 

Adaptable to Screen 

Although it is thirteen years since it 
was first produced the story of "The 
Great Divide" is just as strong and 
virile today as it was when it was writ- 
ten. It has the advantage over most 
stage productions of a few years ago 
in that it lends itself to adaptation to 
the screen with little or no changes 
from the original text. While the action 
in the screen version will be of today 
there are no scenes that will have to be 
brought up to date by the introduction 
of modern inventions. 

Albert E. Smith, president of Vita- 
graph, is confident that as a photoplay, 
"The Great Divide" will surpass the 
stage production. The earlier scenes 
are laid on a big ranch in the West and 
then follows the journey of the hero 
and heroine across the plains and over 
the mountains to civilization in a small 
eastern town. 

The first two acts in the spoken ver- 
sion of the play were devoted to the 
western scenes but the beauties of the 
scenery could only be hinted at. The 
possibilities for wonderful effects by the 
camera man are boundless. 




COXSTAXCE BINNEY 
Renlart Pictures star who is appearing in 
the stage play, "39 East," at the Prin- 
cess theatre, Chicago. 



Another of Series 

"The Great Divide" will be another 
of the series of screen version of the 
famous stage plays which are being pro- 
duced by Vitagraph. Already it has 
presented "The Lion and the Mouse," 
"The Third Degree," "The Gambler" and 
"The Climbers." all of which met with 
instant success. Winchell Smith's "The 
Fortune Hunter" with Earle Williams 
in the leading role, is nearly completed 
and the great Drury Lane melodrama, 
"The Sporting Duchess" with Alice 
Joyce in the title role, is now well un- 
der way. 



Norma Talmadge has just finished her 
first rational picture, "A Daughter of 
Two Worlds," from the novel of the 
same name by LeRoy Scott, and it is 
now being cut and titled by Director 
Jiminie Young. Mr. Young is also part 
author of the adaptation having collab- 
orated with Edmund Goulding, who is 
now abroad, finding new stories for Miss 
Talmadge's future First National Pro- 
ductions. 

An unusually extensive advertising 
campaign will be launched for "A Daugh- 
ter of Two Worlds," both by the First 
National exploitation department, and 
by the Norma Talmadge Company press 
department. An elaborate press booklet 
of "Helps to Exhibitors" is now being 
prepared, and arrangements are being 
made to reproduce on souvenir post 
cards and on sheets and window cards, 
a beautiful profile view of Norma 
Talmadge painted by Stiles Dickenson, 
the miniature portrait painter. Mr. Dick- 
enson has also recently completed a 
miniature on ivory of Constance Tal- 
madge, and is soon to have Natalia Tal- 
madge sit for him. 



Buys Scotch Novel 

The Famous Players-Lasky Corporation 
has purchased for screen presentation. 
"Beside the Bonnie Brier Bush," the work 
of the Scotch author, Ian MacLaren. No 
star has yet been assigned to the produc- 
tion, which probably will be filmed as a 
special, adding another to the list of fiction 
classics which Famous Players-Lasky has 
been presenting on the screen. 



Starts New Feature 

With the completion of Harold Mc- 
Grath's novel, "Hearts and Masks," starr- 
ing pretty Elinor Field, the National Film 
Corporation has announced the start of an- 
other feature, this time a story with a 
delightful southern setting, called "The 
Kentucky Colonel." 



To Enlarge Playhouse 

NEWTON FALLS, OHIO.— The 
motion picture theatre in this city is to 
be enlarged to seat 1,000. 




GLORIA SWA\SO\ 
One of the stars in Cecille B. De Millers 
"Male and Female," who rumor says is 
soon to become Mrs. Herbert K. So in- 
born. 



Benny Leonard Plans 
Immediate Start on 
New Hallmark Serial 

Benny Leonard, who is to star in a 
fifteen spisode serial to be produced and 
distributed by Frank G. Hall, president 
of Hallmark Pictures Corp., returned to 
New York this week from Tulsa Okla., 
where he won a decision over Jimmy 
Duffy in a fifteen round boxing contest. 

The champion will start work this 
month according to the announcement 
made by Mr. Hall. Work will be com- 
menced at the Hallmark Studio at 130 
V\ 38th St., where the interiors will be 
taken. During the course of production 
the champion will tiavel from New York 
to the coast, stopping off at the princi- 
pal cities where scenes will be taken. 

Mr. Hall has not yet announced the 
director for the Leonard serial. The 
story is now being written by a well 
known magazine writer who is credited 
with the authorship of one of the first 
serials ever made. 



Harvey Leaves Realart 

NEW YORK— Hugh Carter Harvey, 
assistant director of publicity for Realart 
Pictures Corp., has severed his connec- 
tion with that organization to act as 
sales manager for the National Tuber- 
culosis Association which annually 
sponsors the sale of Red Cross Christ- 
mas seals. 



June Caprice Recovers f 

June Caprice having recovered from a 
severe attack of the grippe, which stopped 
all work on her latest picture, "Littk 
Mother Hubbard," has fully recovered and 
returned to the studio at Fort Lee. G?orge 
Archainbaud, whom Albert Capellani chose 
to direct Miss Caprice, expects to finish 
"Little Mother Hubbard" this week. 



First Norma Talmadge 
For First National Is 
Being Cut and Titled 



61 



EXHIBITORS HERALD 



Second J. Parker Read Special 

Is Announced by Hodkinson Corp. 

'The Lone Wolf's Daughter, "Newest Louise Glaum 
Production Is Declared to Be Powerful Melo- 
drama With Colorful Investiture 



J. Parker Read, Jr., is said to have pro- 
duced an even bigger picture than his suc- 
cessful first Louise Glaum special, "Sa- 
hara,"— "The Lone Wolf's Daughter," by 
Louis Joseph Vance, received this week 
from the coast by the Hodkinson corpora- 
tion and announced for pre-release show- 
ings in early December in the larger cities 

"The Lone Wolf's Daughter" was made 
under the supervision of Mr. Read himself 




LOUISE GrLAXJM 
Whose latest production, "The Lone Wolf's 
Daughter," is declared to excel "Sahara," 
her current success. 

at the Thomas H. Ince studios in Los 
Angeles and reveals the technical resources 
of that great producing plant. The story 
embodies the majority of the characters 
already familiar to millions of American 
picture patrons in "The Lone Wolf," pro- 
duced two years ago and in "False Faces," 
one of last season's spectacular successes 
produced by Mr. Ince. The scene of the 
story is laid in London with a panorama 
of colorings ranging from the magnificence 
of Buckingham Palace to the mysterious 
depths of the colorful Limehouse district, 
where Thomas Burke conceived his story. 
"The Chink and the Child," later produced 
by D. W. Griffith under the title, "Broken 
Blossoms." 

Vance Writes Scenario 
Louis Joseph Vance personally built the 
scenario for Producer Read and both edited 
and titled "The Lone Wolf's Daughter." 
being still in California after the comple- 
tion of this work. Submitted to unusually 
calm judgment, "The Lone Wolf's Daugh- 
ter" is declared to be one of the biggest 
melodramas ever made for the screen and 
some idea of its appeal to exhibitors may 
be gained from the statement that the first 
five big first run exhibitors to whom it was 
submitted booked it instantly for pre-re- 
lease engagements at the distributor's own 
price quotations. The American premiere 
of this Louise Glaum special production 
will be held the week of December 21 at 
the Boston Theatre, the largest of the Moir 



chain of houses on Clark street, Chi- 
cago, followed immediately by first runs in 
the North, South and West Side districts 
of Chicago and with later circuit wide 
bookings throughout the city. 

The making of this Louise Glaum special 
has been attended by a species of mental 
chemistry. J. Parker Read, Jr., deter- 
mined at the beginning of 1919 to make 
only two Louise Glaum productions during 
the entire year. He determined that with 
two pictures he would see that they placed 
Miss Glaum among the first of the feminine 
stars of the screen world. Both he and 
Miss Glaum knew that shifting manage- 
ments and pictures previously made in 
which she should not have been placed had 
made it both necessary and desirable that 
she henceforth make fewer pictures and 
that whatever pictures she made should be 
ideally suited to her. The result was 
"Sahara," a picture that for several months 
has been one of the biggest selling pictures 
and one that brought its star a pre-eminent 
reputation. "Sahara" had a Robert Hich- 
ens atmosphere and represents what many 
believe to be the finest work ever achieved 
by C. Gardner Sullivan. The scenes of 
"Sahara" alternated between Paris and the 
colorful, mysterious Desert of Sahara with 
colorful episodes in Cairo. 

Is Colorful Story 

"The Lone Wolf's Daughter" is a story 
of the Paris and London of today ; a vital, 
tense, exciting melodrama with a love and 
fashion interest. The Hodkinson organi- 
zation boldly announces it as "the biggest 
melodrama ever made" and likewise an- 
nounces the novelty of simultaneous serial 
publication of the novel by Mr. Vance in 
one of the biggest of American monthly 
magazines and simultaneous serial publica- 
tion in England. Miss Glaum in "The Lone 
Wolf's Daughter" had thirty odd changes 
of gowns, wraps and costumes and the pic- 
ture besides all of its power, appeal and 
other virtues is expected to set certain fash- 
ion standards for women throughout the 
country. It will be good news to many 
screen fans to know that Edwin Stevens, 
the sardonic, crafty Baron Alexis in "Sa- 
hara," is the villain of this second Louise 
Glaum production, being the head of the 
criminal syndicate in London and the direct 
protagonist of the Lone Wolf himself. 

Equity Case Outline 

Issued by Selznick 

Temporary Injunction Granted 
— To Test Contentions at 
January Trial 

In reference to the litigation now pend- 
ing bet wren Lewis J. Selznick, the Equity 
Pictures Corporation and Clara Kimball 
Young, Mr. Selznick issued the following 
statement on Saturday, Nov. 29 : 

Hon. Learned Hand, judge of the District 
Court of the southern district of New York, 
handed down a decision today in which he 
granted the application of Lewis J. Selznick 
and the C. K. Y. Film corporation for a pre- 
liminary injunction restraining the Equity 
Pictures corporation from distributing "Eyes 

62 



of Youth" and future Clara Kimball Young 
pictures and from distributing, exhibiting or 
otherwise exploiting such pictures unless it 
furnish a surety company bond of $25,000 
for each such picture for the protection of 
Selznick and the C. K. Y. Film corporation 
during the pendency of the suit. 

When Clara Kimball Young made her con- 
tract of settlement with Selznick and the 
C. K. Y. Film corporation in June of this 
year, she agreed as a term of that contract 
and a condition of her release from her pre- 
vious contract of employment with the C. K. 
Y. Film corporation that she would pay C. K. 
Y. Film corporation $25,000 upon the com- 
pletion and before delivery and release of 
each of the next ten motion pictures in which 
she should appear. 

She further agreed in order to secure the 
payment of these sums to the C. K. Y. Film 
corporation that no such picture would be re- 
leased or exhibited until the money due 
thereon had been paid and that C. K. Y. 
Film corporation should have a lien on each 
picture made by her on her own account for 
• the sum of $25,000 with the right upon de- 
fault to sell same at public sale. 

Ten days later Clara Kimball Young made 
a contract with Fine Arts Film corporation 
which had just been incorporated with a cap- 
italization of $1,000 by a former associate of 
her attorney under which she agreed to make 
ten pictures for that corporation at a compen- 
sation to equal two-thirds of the net profits 
of the corporation, such compensation to be 
payable after the completion of the third, 
sixth and tenth pictures. The corporation 
meanwhile in its discretion to loan to her 
living expenses which it could deduct from 
her compensation. 

Fine Arts Film corporation then made a 
contract with Equity Pictures corporation 
whereby it agreed to sell to the latter ten 
Clara Kimball Young pictures at $150,000 per 
picture. One half of the stock of the Equity 
company was issued in the name of Harry 
Garson, who was Miss Young's personal rep- 
resentative. 

Lewis J. Selznick and C. K. Y. Film corpo- 
ration believing that Miss Young would- attempt 
to evade the provisions of her settlement con- 
tract have repeatedly announced to the trade 
their rights under that contract. About a 
mon>h ago Equity Pictures corporation started 
suit against Mr. Selznick, C. K. Y. Film cor- 
poration and Select Pictures corporation, seek- 
ing to restrain them from issuing such adver- 
tisements and announcements. 

The Equity company's motion for a pre- 
liminary injunction was denied by Judge 
Knox. The C. K. Y. Film corporation, Se- 
lect and Mr. Selznick had meanwhile filed 
a countersuit alleging a conspiracy between 
Miss Young, the Fine Arts and the Equity 
Picture corporation to deprive Mr. Selznick 
and the C. K. Y. Film corporation of the fruits 
of their settlement contract with Miss Young, 
among other things setting forth the facts 
above stated. 

Upon these facts Mr. Selznick and the asso- 
ciated companies made a motion for an in- 
junction to restrain Equity Pictures corpo- 
ration from releasing, distributing, delivering 
or exploiting Miss Young's pictures until the 
sum of $25,000 due on each of such pictures 
had been paid. This motion was argued two 
weeks ago before Judge Hand and the injunc- 
tion granted as above stated. 

This decision means that the Equity Pic- 
tures corporation if it intends to continue 
the distribution of Clara Kimball Young pic- 
tures must immediately put up a satisfactory 
surety company bond for $25,000 on account 
of the "Eyes of Youth," and must put up a 
similar bond upon the release of every subse- 
quent Clara Kimball Young picture which it 
seeks to distribute during the pendency of 
the suit. 

The various issues involved in the case 
will come up for hearing before Judge 
Hand in January. The present ruling in- 
volves only a temporary injunction and was 
based on affidavits and statements made by 
the litigants. 

Pending the final adjudication of the 
matter, the interests of Both parties are 
protected by bonds filed with the court. 

George Lippman Holds 

Conference in Chicago 

George Lippman of the Grossman Pic- 
tures, Inc., was in conference this week in 
Chicago with J. L. Friedman of the Cele- 
brated Players Film corporation. 

Mr. Lippman stated that he found condi- 
tions in this territory in a very satisfactory 




EXHIBITORS HERALD 



WITH THE PROCESSION IN LOS ANGELES 



Excess Baggage 



Illlllllllllllllllllllllllllllllllllillllllllllllll. Ill By Harry Hammond Beal 



David Butler, who has just returned to 
Los Angeles after a vacation of two weeks 
spent in San Francisco, will begin on a 
new picture at Universal within a few 
da vs. 

* * * 

Scenario writers at Universal have taken 
the measure of Frank Mayo, the leading 
man, who has just signed for another two 
years with Universal. The staff is looking 
"for a vehicle to fit Mayo. He will.be 
starred in his next production. 

* * * 

Roscoe Karns, who is a member of the 
Morosco Theater cast in the record run 
of "Civilian Clothes," made his Los Angeles 
debut in films when "Poor Relations," a 
King Vidqr feature was shown at a local 
theater. It happened that Karns was ap- 
pearing in the two productions on the same 
street at the same time. 

* * * 

Al Santell, director of comedies at 
Universal, has just completed "Upper Three 
and Lower Four," an elaborate production. 
Santell was seven weeks filming the pic- 
ture and expects to spend two more weeks 
in the cutting. 

* * * 

Director Claude H. Mitchell has just 
completed his first picture for Brentwood. 
It was "Where There's a Will," and 
Mitchell is busy cutting the film. Henry 
Woodward was leading man in the picture 
and played opposite Zasu Pitts. 

* * * 

Mitchell and Woodward were both on 
the Lasky lot together four years before 
joining the Brentwood forces. When 
Mitchell left Lasky and began casting for 
his new picture, the first person named was 
Woodward. 

* * * 

Edward Everett Horton, leading man at 
the Majestic Theater, is considering sev- 
eral offers which he has received from mo- 
tion picture producers. Horton has played 
stock leads in several large cities. He may 
make his cinema debut at the close of his 

present engagement. 

* * * 

A new contract has just been signed by 
Larry Semon, the Vitagraph comedian. 
The press agent has quite outdone himself 



AMERICAN RED CROSS 




in the claim that Semon is to receive 
$3,000,000 for three years' work. 

* * * 

Little Mary Sunshine, the child star, 
who is also called Baby Marie Osisorne, is 
an important feature in a divorce suit 
which her parents are battling out in court. 
The mother has been given custody of the 
child for the present. 



* * * 



Will Rogers, the lasso-throwing GoJd- 
wyn star, has engaged Irene Rich as his 
leading lady for a series of pictures. 

* • * 

Hal Roach, producer of the comedies 
featuring Harold Lloyd and Mildred 
Davis, who is in New York, announced 
there that he is looking for six medium 
sized beauties to take back to Los Angeles 
with him for exploitation in his future 
films. 

* * * 

Especial interest will attach to "The Bear 
Trap," the next Wallace Reid picture by 
reason of the fact that several of the 
country's most noted auto speed demons, 
assembled at Los Angeles for a race, were 
impressed into some of the scenes. 

* * * 

"The Woman in Room 13" in which 
Pauline Frederick will again show her 
emotional abilities will be another triumph 
for Director Frank Lloyd, it is predicted 
at the Goldwyn studios. In "Les Miser- 
ables" and "A Tale of Two Cities," in 
which William Faenum was starred, 
Lloyd showed what he could do when given 
the latitude for pictorial embellishment, and 
it is said that this will be a strong charac- 
teristic of "The Woman in Room 13." It 
will be a screen translation of the stage 
success of the same name, with consider- 
able dramatic and photographic extension 
such as the cinema permits. 

* * * 

Reme R. Rivierre, J. Warren Kerri- 
gan's personal representative, returned this 
week from New York with the film rights 
of two novels. These purchases involved 
the expenditure of several thousand 
dollars. 

* * * - 

While Frank Borzage, the motion pic- 
ture director, was in the east making a 
picture with Alma Rubens for Cosmopoli- 
tan Films, burglars entered his home on 
the fashionable Wilshire boulevard in Los 
Angeles and stripped it of most of its 
portable valuables. The booty filled an 
automobile. The wardrobes of both Mr. 
and Mrs. Borzage were reduced to nearly 
zero. An interesting fact in connection 
with the affair is that Mr. Borzage has 
never seen the house, it having been pur- 
chased by his wife since his departure for 
the east. 

♦ ♦ 

Bessie Barriscale has just given $275 
for a purse called "The Bessie Barriscale 
Handicap." The race will he seven and 
one-half furlongs. J. Warren Kerrigan, 
who is also a great lover of highbred 
horseflesh, has also given a purse for this 
series of races which are to take place in 
Los Angeles. 

* * * 

Denison Clift, scenario editor at the 
Fox Studio, has laid aside his typewriter 
and blue pencil temporarily in favor of 




HELEN FERGUSON 
With grips in one hand and Lillian Hall, 
under the other arm, arrives at the Gold- 
wyn Studios in Culver City, Calif., to 
eommenee work on "Goingr Some," an 
Eminent Authors photoplay by Rex 
Bench, 



the megaphone, and is directing Madlaine 
Traverse in "What Would You Do?" 

Negotiations are being conducted with 
Trixie Friganza and Producer Thomas 
O'Day for the film rights to "Poor 
Mamma," her latest musical comedy writ- 
ten by Elmer Harris and Jean Havez. It 
is intended to star Miss Friganza in "Poor 
Mamma" on the screen. 



Cropper Organizing 
Company to Handle 
World Film Rights 

R. C. Cropper, one of the pioneer film 
men of this country, who entered the busi- 
ness when motion pictures consisted of 
parades, 20th Century limited taking water 
along its track while in motion, or a few 
Indians on their reservation, has just com- 
pleted an organization which will bear his 
name, The Cropper Distributing Corpora- 
tion, and will enter the field as distributors 
of world rights pictures of the first class. 

Mr. Cropper's associates are confident 
that his practical experience which em- 
braces every phase of the industry, particu- 
larly fits him to guide an organization of 
national scope. An important acquisition 
by the company is the world rights for dis- 
tribution of the twenty-six new two-reel 
comedies featuring Billy West, the publish- 
ing of which has started, and the forthcom- 
ing twenty-six two-reel comedies featuring 
Alice Howell, making a total of fifty-two 
two-reel comedies for the year, productions 
of the Emerald Motion Picture Company, 
made under the personal supervision of 
President F. J. Ireland. 

Mr. Cropper's plans will cover all foreign 
markets and will include productions and 
comedies of the snappy variety that can be 
included in the feature class. 



63 



EXHIBITORS HERALD 



ECONOMICAL 
EFFICIENCY 



r I r HROUGH the advertising columns 

1 of EXHIBITORS HERALD your 

message is read by the man who 
pays the bills — the exhibitor. 

^j^OUR business message will go 
into eac h theat re under the most 
favorable conditions, because the ex- 
hibitor in charge looks upon EXHIBI- 
TORS HERALD as an essential part 
of his business. 

r J T HESE theatres are profitable and 
these exhibitors are successful 
because no exhibitor can long read 
it and possess a theatre that is not 
progressive. 

PXHIBITORS HERALD does not 

^ claim the largest VOLUME CIR- 
CULATION of the field. Its ideal is 
to render the most useful and neces- 
sary service possible, to earnest, am- 
bitious, wide-awake exhibitors. 



EXHIBITORS 



HERALD 



64 



EXHIBITORS HERALD 



P. A. Chase Rejoins 

Hallmark Pictures 

Succeeds William Eisenhardt 
As Comptroller for Film 
Corporation 

P. A. Chase, one of the best known 
financial experts and comptrollers in the 
film business, has succeeded William 
Eisenhardt, resigned, as comptroller for 
Hallmark Pictures Corporation, assum- 
ing his new duties this week. Mr. Eisen- 
hardt resigned to enter the production 
field of the picture business. 

Is Expert Accountant 

Mr. Chase has been identified with the 
financial and accounting departments of 
some of the industry's biggest concerns, 
having been active in capacity of comp- 
troller and expert on accounting since 
the inception of the Warners Features, 
Inc., some years ago. 

The new comptroller for Hallmark is 
as experienced in the production branch 
of the industry as he is in the financial 
end, having been identified closely with 
both branches since the first appearance 
of feature pictures. 

Originator of Systems 

Many of the systems of accounting 
characteristic of the distributing and pro- 
duction end of the business are accred- 
ited to him, and as a result of his efforts 
along this line the exchanges have 
adopted what is conceded as one of the 
best systems of accounting in vogue in 
similar departments of any commercial 
line of business. 

Mr. Chase was formerly identified with 
Frank G. Hall, president of Hallmark 
Pictures Corporation, when Mr. Hall 
first entered the distributing branch of 
the business. He was Mr. Eisenhardt's 
predecessor as comptroller for Mr. Hall's 
interests. Mr. Eisenhardt will announce 
the details of his production plans in the 
near future. 




Al, ST. JOHN 
Star and producer of the Paramount-St. 
John comedies, who says a comedy pro- 
ducer mast have the patience of a land- 
lord, the nerve of a safe cracker and the 
skill of a counterfeiter. 



Frank Keenan Heads 

Pathe's Schedule for 
Sunday, December 7 

Frank Keenan, who was last seen in "The 
False Code," makes his next appearance for 
Pathe in "Brothers Divided," a feature in 
five reels, which will head Pathe's list for 
December 7. The play, written by Ger- 
trude Andrews, who has several stage suc- 
cesses to her credit, was directed and pro- 
duced by Mr. Keenan. 

In "Brothers Divided" has been provided 
a vehicle for the producer-star, in which he 
portrays a dual role. In this work Mr. 
Keenan has not depended alone upon 
"make-up" to achieve his effects, but, it is 
reported, has brought all of his mimetic 
power and histrionic ability to the front 
in such a way that at no time does one 
man suggest the other. It is said to be a 
remarkable portrayal. 

A feature of the production is the filming 
of the Arizona State Prison, the inmates 
and the officials. This was secured by Mr. 
Keenan through the friendship which 
sprung up between himself and Governor 
Thomas E. Campbell of Arizona, through 
the Governor's interest and endorsement of 
his timely production, "The World Aflame." 
The entire institution was placed at Mr. 
Keenan's disposal, a holiday was pro- 
claimed and, for a day, the prison became 
a motion picture studio. 

"Vengeance of Durand" 

Gains in Popularity 

"The Vengeance of Durand," adapted 
from Rex Beach's story by Mr. and Mrs. 
George Randolph Chester, the first of Vita- 
graph's special productions of stories by 
twelve of the most notable American writ- 
ers of fiction, is now being shown exten- 
sively throughout the country. With Alice 
Joyce in the leading role, it was first shown 
at the B. S. Moss Broadway theatre three 
weeks ago as a special feature and has since 
had a pre-release showing at several of the 
largest theatres in the United States. 

Vitagraph heralded "The Vengeance of 
Durand" as its biggest and strongest pro- 
duction of the year and its success was 
immediate. With Alice Joyce as the star, 
Rex Beach as the author, Mr. and Mrs. 
George Randolph Chester as the adapters, 
Tom Terriss as the director and Vitagraph 
as the producer, the picture has come up to 
all expectations. Pleased exhibitors are 
writing to Vitagraph their appreciation of 
the picture, it is announced, and asking for 
more of the same sort. 



Numa Picture Company 

Leaves for West Coast 

NEW YORK— The Numa Pictures Com- 
pany broke camp and hit the trail for Cali- 
fornia November 29, for the completion 
of "The Return of Tarzan." The com- 
pany includes George Romaine, Franklin 
Coates, Betty Turner, Walter Miller, et al. 
Harry Revier is the director and George 
M. Merrick supervisor. 



Use Circus in Film 

Part of Ringling Brothers' circus is 
being used in the screening of "Her Ele- 
phant Man," Shirley Mason's first pic- 
ture for William Fox. 




WILLIAM LE BARON 
Who has been named editor of Cosmopoli- 
tan Productions by William Randolph 
Hearst. 



Metro Acquires Rights 

To Eugene Walter Play 

The screen rights to "Fine Feathers," 
Eugene Walter's stage play which en- 
joyed considerable prominence when 
produced some years ago with Lolita 
Lobertson, Rose Coghlan, Robert Ede- 
son and Wilton Lackaye in the cast, 
have been purchased by the Metro Pic- 
tures Corp. 

May Allison, whose work in the past 
has been confined almost entirely to 
the lighter type of drama or comedy- 
drama, will play the leading role in the 
screen version. 



"The Lurking Peril" Is 

Scheduled December 15 

"The Lurking Peril," the new serial 
being handled by the Arrow Film Corpora- 
tion, and starring Anne Luther and George 
Larkin, will be ready for publication De- 
cember 15. 

Arrow's advertising department has pre- 
pared a complete line of advertising acces- 
sories. The press books and photos as 
well as the lithographs are said to be un- 
usually good. 

The greater part of the world's rights 
have been sold on this serial, practically the 
only open territory is in the northwest and 
on the Pacific Coast, with one or two ter- 
ritories in the southwest. 



Harry Ward Entertains 

Friends and Trade Press 

NEW YORK— Harry Ward, the English 
film magnate, gave a good will banquet to 
some American friends and members of 
the trade press at the Hotel Astor on Fri- 
day night. Among those present were 
Harry L. Curdy, Walter Hoff Seely, Ben- 
jamin Wadsworth, Gustave Schlesinger, A. 
J. McCosker, John W. Semler, James Bee- 
croft, Lesley Mason, William A. Johnson, 
George Blaisdell, J. W. Alicoate, and Joe 
Dannenberg. Mr. Ward was presented 
with a diamond and platinum watch and 
chain by his business associates. 



65 



EXHIBITORS HERALD 



Essanay-Chaplins 

Returns Engagements 
Making New Records 

As an indication of the popularity of 
the Essanay-Chaplin productions which 
Victor Kremer is at present distributing 
on a state right basis, Connie J. Roe, 
manager of the Plattsburg Theatre, 
Plattsburg, New York, has advised 
Kremer offices that he played "A Bur- 
lesque on Carmen" during the period of 
its initial release four times in one month. 
Mr. Roe states that with a theatre of 
1000 capacity he exhibited "Carmen" each 
time to almost double this number of 
people. 

Probably the most unique record ever 
heard of in motion picture production is 
that established by the "Champion," an- 
other Victor Kremer Essanay-Chaplin, 
which has played one theatre in the 
South twenty-six times. 

Due to the extraordinary theatre con- 
ditions at the present time, it is likely 
that "A Burlesque on Carmen" presented 
with the Carmen Dancing Girls, Jazz 
Band and Comedy Bull Fight will be 
shown out of town before its metropoli- 
tan premier. 

The 20th Century Film Company of 
Philadelphia and the Mickey Film Corp- 
oration of Chicago have already secured 
theatres for the opening of "Carmen" 
with its various features and the initial 
performances will be given in these two 
cities around the 15th of December. 

It is the intention of Harry Crandall 
of Washington, D. C, to present "A 
Burlesque on Carmen" in his territory 
with a tabloid revue featuring a well- 
known comedian who will interpret the 
character of "Darn Hosiery" as played 
by Chaplin in the film. 



"The Miracle of Love" 
With an English Cast 
A Current Paramount 

"The Miracle of Love," a Cosmopoli- 
tan production from the novel by Cosmo 
Hamilton, produced at the Biograph 
studio, New York City, is one of the 
current Paramount-Artcraft releases. 
Robert Z. Leonard directed the produc- 
tion and Leon d'Usseau acted as his 
assistant. 

The cast, which is almost entirely an 
English one, is headed by Lucy Cotton 
whose work in "Sun Up" and other 
screen releases has placed her in the 
high ranks of screen artists,' and whose 
success in 'Up in Mabel's Room" last 
year and in "Turn to the Right" for 
two seasons won her merited applause. 

Wyndham Standing, one of the 
screen's foremost leading men, plays 
opposite Miss Cotton in "The Miracle 
of Love." The supporting cast includes 
Tvo Dawson, whose first American pic- 
ture is "The Miracle of Love," and who 
has had a splendid screen and stage rec- 
ord abroad; Ida Darling, veteran of the 
screen: Lila Blow, who is excellently 
cast as an Englishwoman; Jackie Saun- 
ders and Percy Standing. 

"The Miracle of Love" sets are said 
to be unusual in every respect, notably 
those for the House of Lords, which 
Lester J. Vermilyea, art director of Cos- 
mopolitan Productions, constructed after 
original drawings, with the aid of the 
large studio staff, in three weeks' time. 




J. STEWART WOODHOISE 

J STEWART WOODHOUSE oc- 
cupies the unique position right 
* now of being an important factor 
in two of the biggest motion picture 
studios in the world. He has recently 
been appointed director of publicity at 
the Goldwyn Studio in Los Angeles and 
at this particular time the Famous 
Players-Lasky company is making a 
photoplay to star Wallace Reid from 
an original story by Mr. Woodhouse. 
The name of the story is "Speed Carr." 
It will be published some time in De- 
cember or January. 

Mr. Woodhouse knows the picture 
business from all angles. He was for- 
merly a theatre manager, a newspaper 
man, an exchange advertising man, a 
studio publicity director, a writer of 
short stories and a scenarioist. 



New Lorain Theatre 

LORAIN, OHIO—A motion picture- 
theatre to cost $150,000 will be erected on 
Broadway, it has been announced. The 
theatre will be built by Dr. A. T. Grills, 
his brother, Wesley Grills, and Carl Lertz- 
man. The seating capacity will be 2,500. 



Stern in New York 

Herman Stern, manager of the Pitts- 
burgh office of Universal, is spending a 
few days in New York, in consultation 
with Carl Laemmle, Universal's head, 
H. M. Berman, General Manager of Ex- 
changes, and other executives at head- 
quarters. 

STANTON SAVES MONEY 

(Continued from page 55) 

through the clouds. Instantly the cam- 
eras were grinding. By the time it was 
too dark to "shoot," eighty-five scenes 
had been taken, and the work at that 
location completed. And those three 
hours of sunshine were all — it rained 
steadily for another week! 

Stages Battles at Night 

The Fox Film Corporation feature on 
the life of General Pershing, called "The 



Land of the Free," engaged the services 
of a total of four thousand five hundred 
persons for its battle scenes. This good- 
sized army was transported to and from 
the trenches in twenty-two trucks, at an 
expense of forty dollars a day for each 
truck. After a little figuring Stanton 
found that by changing the scenario to 
provide two nights of battle action, he 
not only increased the effect, but could 
finish with that location in two days 
and two nights, remaining forty-eight 
hours in an improvised camp instead of 
giving ten days to the work and piling 
up thousands in transportation expense. 

So he provided the necessary rockets, 
flares and star shells for night scene 
illumination, and carried out the pro- 
gram to the letter. The extra money 
paid for overtime was insignificant com- 
pared with the huge saving in transpor- 
tation and time. 

Instances similar to the foregoing are 
numerous in connection with the seven- 
teen features directed by Richard Stan- 
ton for Fox Film Corppration; but these 
are sufficient to answer the question cur- 
rent in the motion picture world re- 
garding Stanton's readily increasing 
status in direction. 



COMPETITION IS KEEN 

(Continued from page 53) 

Diamond the crush almost amounted to 
a catastrophe. Regular patrons, who had 
always been able to find a seat whenever 
they cared to come to the theatre, made 
strenuous objections to Mr. Myers about 
having to wait in line for two or three 
hours before they could even get stand- 
ing room. They acquired some comfort 
from the extension of the run for a day 
longer than was originally planned, but 
more were turned away from the last 
performance than from the first. 

Despite the fact that Heenan added 
some expenses that were not necessary, 
such as keeping a publicity man in the 
city for the entire week prior to the be- 
ginning of the run, his sixty per cent, 
after all expenses had been deducted, 
amounted to a little more than two times 
and a half the flat rental he had quoted 
to the Campbell and Feeley. Whether 
Mr. Myers was as satisfied is best judged 
by the fact that he has expressed him- 
self ready to sign a contract for "any- 
thing Heenan wants without reading it." 

The theatre war might have ended 
after the run of "Daddy Long Legs" was 
ended except for the remark, made by 
the manager of one of the large theatres, 
"Oh, any one could have done it with 
'Daddy Long Legs.'" Heenan retorted 
that "any real special feature attraction 
would do the same," and he offered to 
prove it in the most practical form, by 
entering into a contract with Myers for 
runs on "Whom the Goods Would De- 
stroy," "The Hoodlum," "Auction of 
Souls" and "Choosing a Wife." His ex- 
ploitation on the latter is just starting 
and it promises to be even livelier than 
the "Daddy Long Legs" was, for the 
other two theatres are on their mettle. 

One lasting result which undoubtedly 
will come of the war is the ending for- 
ever of flat rentals in Hazelton. Heenan 
was not very keen for them himself, but 
now he is an enthusiast. Myers is an- 
other convert and both the Campbell 
and Feeley are said to have made in- 
nuiries for percentage arrangements on 
the pictures they will use to counter the 
runs of the First National attractions 
at the Diamond. 



66 




67 



EXHIBITORS HERALD 



PlwliLoil OF PICTURES OF THE WEEK 



illllllllllllllllllllllill Illllllill IIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIII Illlllll NllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllNIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^ 



CHEISTMAS Eve has always been looked upon 
by exhibitors as an evening to go down to the 
theatre, open up on schedule time, run off the show 
for the few who chanced to drop in, wish the employes 
the accustomed "Merry Christmas," and then go home 
early to get some sleep in preparation for a big day 
on Christmas. Experience has proved that Christmas 
Eve is not an exhibitors' night.. 

Why not, for a change, make Christmas Eve as 
big a night as Christmas or New Year's? Why 
not begin tomorrow advertising a special per- 
formance for that date? A Christmas tree can 
be arranged, with merchant co-operation or with- 
out, star portraits or other small presents of like 
nature being distributed from the tree. 

It is not beyond the pale of possibility that you 
may be able, by concentrated advertising, to con- 
vince the public that the early part of the great 
evening may as well be spent at your theatre as 
at home about the fireside, uneasily awaiting the 
hour for the little ones to go to bed so their stock- 
ings may be filled or the tree decorated. 

Consider the matter carefully. It can be done. 
And it will pay to do it. It is certainly worth the 
effort. 

"ERSTWHILE SUSAN" (Realart) introduces 
a new and charming star to American audiences 
in the person of Constance Binney. If her first 
production is a fair specimen of her work, and it 
certainly bears the stamp of reliability, she will 
take her place among the leading feminine screen 
stars in a very short time. The play is from the 
book, "Barnabetta," by Helen R. Martin. 

"VAGABOND LUCK" (Fox) is a racing story 
in which Albert Ray and Elinor Fair are given 
roles well suited to their personalities and ability. 
It is comedy-drama of attractive type, natural in 
setting and acting, entertaining as a whole. It 
should be received rather warmly wherever 
shown. 

"HEART OF THE HILLS" (First National) 
resembles "Daddy Long Legs" and "The Hood- 
lum" only in that Mary Pickford is the star in 
all three productions and delivers a performance 
that is bound to please. This time the Kentucky 
mountains form the background, and there is less 
than usual of comedy in the play. It is as finely 
produced as its predecessors and should approxi- 
mate them in popularity. 



"THE LORD LOVES THE IRISH" (Brunton- 
Hodkinson) casts J. Warren Kerrigan as an Irish 
policeman in New York and central figure in the 
capture of a counterfeiting band and the heart of 
a wholly desirable American girl. It is a popu- 
lar type of story, well done in every respect and 
calculated to please generally. 

"THE GRAY WOLF'S GHOST" (Hampton- 
Robertson-Cole) marks another change of style 
for H. B. Warner. This time he is cast in a rather 
serious drama of the southwest, native supersti- 
tion and intrigue playing prominent parts in the 
composition of the narrative. As in "A Fugitive 
From Matrimony," his last previous vehicle, he 
displays his versatility by a thoughtful, under- 
standing delineation of the role assigned him. 

"PEGEEN" (Vitagraph) qualifies as good 
eve-ry-day entertainment, the sort of entertain- 
ment that must be provided for every exhibitor. 
Bessie Love is the star, and she takes full advan- 
tage of a role fashioned after the model with 
which her name has come to be associated. 

"VICTORY" ( Paramount- Artcraft) transposes 
to screen the novel of the same name by Joseph 
Conrad, Maurice Tourneur being the man who 
effects the transposition and Jack Holt, Seena 
Owen, Lon Chaney, Wallace Beery and Bull Mon- 
tana assisting with well-done portrayals of char- 
acteristic roles. It is not nursery amusement, but it 
is excellent entertainment for the adult and the 
thoughtful. 

"THE BELOVED CHEATER" (Gasnier-Rob- 
ertson-Cole) presents Lewis J. Cody in a villain- 
less comedy that should provide wholly satisfac- 
tory exhibition material for the majority of ex- 
hibitors. It is unlike anything that the star has 
done to date, but establishes his claim to versa- 
tility and should greatly advance his stand in fan 
favor. 

"EASTWARD HO" (Fox) opens with William 
Russell a cow man on his home soil, the untram- 
meled West, and ends with the star still a cow 
man, but a man among men in the effete East. It 
has melodrama, comedy and romance, the three 
requisites of a William Russell success, in goodly 
measure. 

"BROTHERS DIVIDED" (Pathe) carries to 
the public another Frank Keenan treatment of 
the labor-capital and employer-employe question 
in another well-written, well-directed, well-staered 
photo-play. It should satisfy both parties to the 
controversy, as well as the impartial amusement 
seeker. 



nirtiiutmimiiiimutiiiiniiiirT 



68 




Frank Keenan in 

BROTHERS DIVIDED 

Five-part drama; Pathe. 
Directed by Frank Keenan. 
Published in December. 

OPINION : A recent report from an 
exhibitor playing "The World Aflame," 
a Frank Keenan production of some 
months ago, reads, "I'icture shown to 
critical audience of striking ship build- 
ers. First there were hisses, then bursts 
of applause." So much for the time- 
liness of the fact-fiction style which Mr. 
Keenan has taken for his specialty. 

It is the same style that characterizes 
his latest production, "Brothers Di- 
vided." And if there is an actor engaged 
in screen production who can use that 
style effectively and usefully, Keenan is 
the man. 

Again the relations of the rich and the 
poor, the employer and the employed, 
have been made the fundamentals of the 
story. These relations, under discus- 
sion wherever men meet, are the most 
important that could be chosen for 
dramatic purposes. 

As in "The World Aflame," the sub- 
ject matter has been handled with tact 
and diplomacy. The chinks in the 
armor of both parties to the controversy 
are found, probed gently but effectually, 
and the good points shown in equally 
satisfactory manner. 

The picture is well made, well cast 
and ably directed. It is all that screen 
entertainment is expected to be. Be- 
sides which it is a message which every 
exhibitor should be glad to deliver to 
his patrons. 

SYNOPSIS: Tom King, who has 
been sentenced to the penitentiary 
under questionable circumstances, is 
pardoned when he displays the better 
side of his character in a heroic rescue. 
He returns home to find his brother, 
Matthew, mismanaging his factories and 
mistreating the son whom Tom has left 
in his care. In a fit of anger Matthew 
is stricken with paralysis and becomes 
an invalid. Tom takes over the man- 
agement of his affairs and possessions. 
Rapidly conditions are improved, des- 
pite the helpless opposition of Matthew, 
and the affairs of the little community 
which is dependent upon the factories 
for existence are greatly bettered. 
Through the whole runs a love story 
which entertains, though second ;n im- 
portance to the bigger theme. 



H. B. Warner in 

THE GRAY WOLF'S GHOST 

Five-part drama; Jesse D. Hampton. 
Directed by Park Frame. 
Published by Robertson-Cole. 

OPINION : From Oriental drama to 
American light comedy was the last 
step taken by H. B. Warner, "A Fugi- 
tive from Matrimony" being the vehicle 
used in the transposition. Because the 
change was instrumental in throwing 
into high relief the versatility of the 
star, as well as calculated to add new 
admirers, it was commended in this de- 
partment. 

With "The Gray Wolf's Ghost" an- 




FRANK KEENAN 
As he appears in "Brothers Divided," his 
new Pathe Feature. 

other step, quite as unexpected and 
quite as important, though for the same 
reasons, has been taken. Here it is 
melodrama that engages the star, melo- 
drama of the Southwest, with the flow- 
ing mantilla and the native superstition 
very much in evidence. 

Unruffled by the demands of the 
change in type, the star delineates the 
role assigned him with the easy mastery 
which has marked all of his screen work 
to date. In both phases of the dual role 
called for in the script he is natural and 
effective. 

Rita Stanwood and Marin Sais are ex- 
perienced players particularly well 
chosen for the work in hand. They fit 
into the background as though a part 
thereof. Edward Peil, whose character- 
izations of difficult roles under many 
banners have attracted considerable at- 
tention in recent months is also promi- 
nent in support. 

A policy of change is a good one for 
the star. It seems to have been adopted 
with conviction. All of which argues 
the advisability of taking advantage of 
the material offered. 

SYNOPSIS: Into the West comes a 
stern stranger, identity undisclosed, 
with determination to investigate the 
circumstances which have held his 
father virtually a prisoner of the coun- 
try. He finds that parent plotting to 
swindle one Donna Maria of the prop- 
erty which she owns. His plot succeeds 
but the Spanish lady uses her wiles to 
win his favor, with the result that at his 
death the property is once again left in 
her possession. The son's efforts to set 
things aright arouses the enmity of cer- 
tain natives, who plot his downfall. The 
timely arrival of the first train Jo be 
sent through the territory on the newly 
erected railroad saves his life, after 
which matters arrange themselves to 
the satisfaction of all concerned. 

69 



Maurice Tourneur's 

VICTORY 

Five-part drama; Paramount- Artcraft. 
Directed by Maurice Tourneur. 
Published December 7. 

OPINION: Joseph Conrad's novels, of 
which "Victory," from which the cur- 
rent production was made, is representa- 
tive, are not written for nursery con- 
sumption. They are strong, vital narra- 
tives of virile men and women. If "red 
blooded" hadn't been so widely used in 
describing the work of Rex Beach it 
might be attached to the Conrad novels, 
for no other phrase fits them quite so 
well. 

Maurice Tourneur's picturization of 
the novel, like the book itself, will not 
entertain the little folks. But, also like 
the novel, it will provide grownups with 
something very nearly approximating 
the best that the screen affords. 

The story deals with the romance of 
a man and woman brought together by 
unusual circumstances from unusual 
walks of life. They are thrown upon a 
South Sea island amid circumstantial 
surroundings that make a stereotyped 
story an impossibility. The result is live 
fiction, engaging during every moment 
of its exhibition, true to life and logic 
and certain to satisfy the general public, 
from whatever strata of that great body 
the group which occupies your theatre 
may be culled. 

Jack Holt is the most prominent mem- 
ber of what is in effect an all star cast. 
Seena Owen, Lon Chaney, Wallace 
Beery and Bull Montana, in roles that 
suit them perfectly, contribute valuable 
characterizations. 

SYNOPSIS: Axel Heyst, a strange 
man and silent, forms but one friend- 
ship, that of a sailing man supposedly 
without resources, who rewards his 
charitable assistance by giving him 
half interest in coal lands known to exist 
upon a South Sea island. Difficulties 
arise, which lead Heyst back to civiliza- 
tion, where he meets and rescues from 
her annoyers Alma, an abused member 
of a hotel entertainment company. He 
takes the girl back to his island, quarter- 
ing her in an abandoned shack. It is not 
in his nature to love, so there is nothing 
of sentiment in the relation. But a trio 
of fortune hunters who hear strange 
tales of Heyst's valuable possessions 
come to the island and attempt to take 
from him his treasure as well as the 
girl. It is then that Heyst discovers his 
love for Alma. He triumphs over his 
persecutors and all ends as dictated by 
the preference of the story's followers. 



Bessie Love in 

PEGEEN 

Five-part drama; Vitagraph. ptes 
Directed by David Smith. jy to 

Published in December. >btains 
OPINION: Every day, for the t^JJiC 
itor, cannot be "Special Day." Explo....-' 
tion demands and popular approval are 
against such a policy. There must be 
an occasional let-up in the rush and jam 
of spectacular advertising and elaborate 
exploitation. And the occasion demands 
a picture of certain well established 
qualifications. 



/ 



EXHIBITORS HERALD 



Such a play is "Pegeen." It is in all 
senses a good picture. It is taken from 
the novel of the same title by William 
B. Laub. It is a careful transposition 
of the story. And it has in the leading 
role Bessie Love, an actress whose 
abilities and preferences are in line with 
the characterization demanded of her — 
consequently an actress who does her 
work well. 

The worst criticism that can be regis- 
tered against the picture is that it is not 
a thriller, nor a spectacle. Neither is it 
a heavy digest of a weighty social or 
economic problem. It is just a simple 
story of every day people, told in simple, 
direct continuity, intelligently and co- 
herently. 

The audience which is drawn by the 
star, and that attracted by reason of the 
novel which is picturized, will be emi- 
nently satisfied. The casual observer 
will count the time devoted to viewing 
the play an hour well spent. 

SYNOPSIS: Following the death of his 
wife, Danny O'Neil, slightly unbalanced 
by his grief, believes that she will return 
to him in flame and becomes regarded 
as a menace to the community because 
of his attempts to fire barns and other 
dwellings in the hopes of seeing his 
wife's face. Pegeen, his daughter, is 
forced to leave him, and finds a home 
with Nora Moran, a neighbor, where 
she lives in constant fear that her 
father's deeds will lead to his imprison- 
ment. Ezra Watts, whom Pegeen has 
befriended in the past, conceals her 
father when at attempt is made to effect 
his capture. The death of O'Neill clears 
the way for the happy ending. 



Constance Binney in 

ERSTWHILE SUSAN 

Six-part comedy-drama; Realart. 
Directed by J. S. Robertson. 
Published in December. 

OPINION : Exhibitors ponder deeply 
the initial productions of new stars. 
Realizing that a worthy acquisition to 
the screen stars' register should be ad- 
vertised heavily and introduced advan- 
tageously — and that an unworthy new- 
comer frequently involves extensive 



monetary loss — he is obliged to be un- 
usually critical. 

Constance Binney is a worthy acquisi- 
tion. 

Unless film history is an untrustworthy 
guide, and unless precedent counts for 
naught, her name will be prominent 
among the list of successful stars for 
some seasons to come. Hers is an un- 
usual, and an unusually pleasing, type of 
beauty. Hers is an ability unique and 
considerable. The fan body, quick to 
appreciate the introduction of new blood 
into the starring element, will doubtless 
receive her with the traditional open 
arms and quickly. 

"Erstwhile Susan" is Helen R. Mar- 
tin's novel, "Barnabetta." on film. It 
has gained life and animation in the 
transposition. It has lost nothing. 

A human interest story of a Pennsyl- 
vania Dutch settlement, and more inti- 
mately, a recital of the experiences of a 
very natural and wholly human daughter 
of the community, the play is unusual 
enough to score on that ground alone. 
Add to which the fact that it is intelli- 
gently told and staged against a back- 
ground at all times fitting and natural, 
that the action is never of stereotyped 
variety, that a capable cast assists the 
star and technical production has been 
well cared for — and the opportunity 
offered to introduce a new and worthy 
star, at the same time exhibiting an en- 
tertaining photoplay, is evident. 

SYNOPSIS : Barnabetta Dready, whose 
irascible father and overbearing brothers 
make life miserable for her in their little 
Pennsylvania home, welcomes gladly the 
step-mother, who immediately sets about 
the gaining of her freedom. She is sent 
to a preparatory academy and soon be- 
comes one of the prominent figures of 
the school, despite the opposition of the 
sister of an instructor, who sees in her 
a rival for the attentions of David Jor- 
dan, a young politician. Matters ap- 
proach a crisis when Barnabetta, as Jor- 
dan's secretary, works with him all night 
previous to his nomination for Governor. 
Insulted by her rival, she flees to her 
home. She is followed by Jordan and 
Professor Barrett, who are insulted by 
the girl's father. But Jordan refuses to 



be put away and succeeds in winning her 
promise of marriage, the same effective 
upon his election to office. 



Mary Pickford in 

HEART OF THE HILLS 

Six-part comedy-drama; First National. 
Directed by S. A. Franklin. 
Published in December. 

OPINION : There used to be those who 
acclaimed, for obvious reasons loudly, 
that Mary Pickford was "a one-part 
actress." "Used to be" is used advisedly, 
as the accusation has not been hurled 
of late. "Daddy Long Legs" and "The 
Hoodlum," pictures that proved this 
point and made their way to success 
solely by reason of their intrinsic merit, 
knocked the allegation into the storied 
"cocked hat." 

"Heart of the Hills" should complete 
the conversion of the doubters, if some 
there still be remaining. It is unlike 
either of its immediate predecessors. 
Yet it compares excellently with both. 

A story of the Kentucky mountains, it 
contains much that has come to be iden- 
tified with stories of the type. But it 
also contains much that is found in but 
few of them. The star is admirably 
cast. She does full justice to the char- 
acter taken, at the same time, by that 
means which is hers and hers alone, 
registering a strong impression for Mary 
Pickford. 

The composition of the production is 
of First National's best style. No need 
to enumerate. 

The play will succeed. The statement 
can be made without qualification. The 
measure of its success, of course, must 
be determined by submitting it to the 
test of popular approval. Good adver- 
tising and presentation will have some- 
thing to do with this. The best of these 
should be given. 

SYNOPSIS: Mavis Hawn, daughter of 
the Kentucky mountain country, is not 
overly pleased when her widowed 
mother marries Steve Honeycutt, a man 
who, she is convinced, is marrying her 
mother for her property. As expected, 
Honeycutt promptly reveals his true in- 
tentions by selling the property to one 
Sands. Mavis influences the night 
riders, the real law of the community, to 
drive him from the country. They make 
the attempt, but her step-father murders 
Sands, Mavis being tried for the deed 
but acquitted. A little later she goes to 
the village to school, and is adopted by 
Pendleton, a man of wealth. Grey Pen- 
dleton, his son, attempts to win Mavis' 
love, but she is true to her rearing and 
goes back, eventually, to find the man 
she has always loved in the mountains. 



Lewis J. Cody in 

THE BELOVED CHEATER 

Five-part comedy-drama; Gasnier. 
Directed by Christie Cabanne. 
Published by Robertson-Cole. 

OPINION : Lewis J. Cody, whose film 
villainies have been so effective as to 
bring about his stardom, will deliver to 
his viewers something of a surprise in 
"The Beloved Cheater," a play which 
has nothing to do with villainy of any 
sort, particularly of the sort in which 
the star has figured most prominently to 
date. 

It is a play of young love, the love of 
young men and young women to whom 




t'onstnnee Binney as Barnabetta Dreary rebukes her father for a breach of hospitality 
to her quests in a seene from "Erstwhile Susan" (Bealart IMetures). 



EXHIBITORS HERALD 




the prospect of matrimony has become 
a serious matter and the choosing of a 
mate for entry into that state has come 
to be the most vitally engaging of life's 
phases. With such a situation, and such 
a star, it might easily have been consid- 
ered the natural thing to construct a 
melodrama or society play of stereo- 
typed design. And such a photoplay 
might have scored considerable success. 

But the powers in charge of the pro- 
duction saw fit, instead, to make of it a 
comedy-drama with emphasis upon the 
first half of the compound. Assigning to 
the supporting roles Eileen Percy, Doris 
Pawn and Kathleen Kirkman, a quar- 
tette of promise was assured for the 
leading roles. Then the story was told 
in a light vein, romance chiefly en- 
gaging the attempts of all concerned, 
and a most entertaining, satisfying pro- 
duction is the result. 

When Lewis J. Cody is advertised as 
the star it might be well to add a line 
disclosing the nature of the production. 
But the play will please whether the 
line is supplied or not. 

SYNOPSIS: Kindon Challoner. vio- 
lently in love with Eulalie Morgan, has 
gained that young lady's consent to 
their marriage but has been unable to 
overcome her objections to kissing or 
other love-making of the type popularly 
indulged by young persons similarly in- 
clined. As a means of overcoming her 
prejudices, which he believes will vanish 
after the first kiss, he persuades Bruce 
Sands, noted for his success with the 
opposite sex, to kiss Eulalie forcibly and 
thoroughly under prearranged circum- 
stances which will lead her to believe 
that he, Challoner, is the guilty man. 
The ruse succeeds. Eulalie is convinced 
that she was mistaken in her previous 
stand. But Challoner's caresses have 
not the charm of the Sands product and 
amusing difficulties ensue. The action 
in which the desired and proper con- 
clusion works out makes up the bulk of 
the production. 



Elinor Fair and Albert Ray in 

VAGABOND LUCK 

Five-part comedy-drama; Fox. 
Directed by Scott Dunlap. 
Published in November. 

OPINION : "Vagabond Luck" is a play 
that will appeal to all audiences, irre- 
spective of age or class. It is a racing 
story with just enough thrills to make 
every moment spent in seeing it a mo- 
ment of real interest. The theme of the 
narrative is by no means a new one, but 
it is one that never grows old. And 
the stars fit so well into the characters 
assigned them that the average viewer 
is likely to forget that it is a picture 
and go every step of the way with the 
actors. 

The background is picturesque and 
the settings well chosen. Likewise hav 
the supporting players been selected 
with care and intelligent appreciation of 
the story demands. The work of the 
camrea man in filming the racing scenes 
merits special mention. 

There are scenes of both humorous 
and pathetic appeal, and scenes in which 
the two are blended, as in the case of 
the man who wins thirty dollars upon 
the race by staking his last dollar 



against the heavy odds. All of which 
makes for good entertainment. 

The effectuality of the Fox racing 
dramas has been tested and found true. 
This one, like the others, may be billed 
with especial stress laid upon that ele- 
ment of the production with success. 

SYNOPSIS : Joy Bell, at her father's 
death, is left with a small country home 
and a broken down race horse. In order 
to support herself and keep the home at 
all she has been compelled to teach 
music. Harry, her worthless brother, 
has become entangled in financial diffi- 
culties and is hard pressed for money. 
He conceives the idea of entering Vaga- 
bond in a selling race and mortgages the 
old home. Having been framed by a 
group of race track touts he believes 
that Vagabond will win and so places 
all the money he can command on this 
race. When Joy learns of it she talks 
it over with Jimmie Driscoll, an ex- 
jockey who is a pal of her own, and 
they take Vagabond for a try-out. Dur- 
ing this experiment they find that the 
horse goes great on a wet track but on 
a dry track has no chance. Jimmie hav- 
ing heard that if you prayed hard enough 
for a thing you might get it, takes Joy 
to the church and. asks the parson to 
pray with them for rain. Their prayer 
was answered and the rain came down 
in torrents. The race touts who had 
framed Harry knowing of Vagabond's 
work on a wet track, try to bribe the 
jockey but Jimmie overhears their talk 
and just before the race takes the 
jockey's place. As a result Vagabond 
wins the race, Harry wins the money 
and Jimmie wins Joy's love. Thus the 
way was cleared for a happy ending. 



J. Warren Kerrigan in 

THE LORD LOVES THE IRISH 

Five-part comedy; Rcbt. Brunton. 
Directed by Ernest Warde. 
Published by Hodkinson. 

OPINION : There are few communi- 
ties in America where the mention of 



Ireland or anything pertaining thereto 
in a title does not result in goodly box 
office figures during the showing of the 
attraction. Probably no other nation- 
ality is so enthusiastically, inclined to- 
ward anything which bears the mark of 
their native soil. 

The Irish policeman, which is the role 
assigned J. Warren Kerrigan in this pro- 
duction, is almost a national figure. He 
may be good-ntauredly made the butt of 
jest and jibe, but he is as cordially liked 
as he is punned and lambasted. 

Kerrigan is an Irish name. The title 
of the play stamps the picture as it 
should be stamped. And the play lives 
up to the promise of both. The action 
begins upon the Ould Sod and ends with 
the native son thoroughly Americanized 
and well on the way to prosperity. 

The action involves numerous humor- 
ous incidents and just enough of the 
other variety to give these point. The 
story is not remarkably original, but has 
been handled in a manner befitting the 
subject and intelligently. The Irish- 
American audience, and the general 
public with -slightly less enthusiasm, 
should accord the picture a desirable 
welcome. 

SYNOPSIS: Miles Machree, who has 
grown to manhood in Ireland, first feels 
the call of America after the visit of 
Sheila Lynch, an American girl who 
wins his romantic heart at sight. Fol- 
lowing her return to the United States 
Miles seizes the first opportunity to 
come to Xew York, where he obtains 
employment, because of his size and 
build, upon the police force. His work 
soon involves the capture of a band of 
counterfeiters whose work has precipi- 
tated a near crisis in financial circles. In 
detecting the guilt of Allyn Dexter, the 
leader of the gang, he discloses to Sheila, 
who is Dexter's fiancee, the man's true 
character. The natural ending is not 
far in the future as the picture closes. 



71 



EXHIBITORS HERALD 



William Russell in 

EASTWARD HO 

Five-part comedy-drama; Fox. 
Directed by Lynn F. Reynolds. 
Published in November. 

OPINION : A clever combining of 
drama and comedy, resulting in a narra- 
tive that interests by its dramatic 
strength while it amuses with its humor- 
ous incidents, "Eastward Ho" provides 
a thoroughly satisfactory vehicle for 
W illiam Russell. 

Beginning in the West, the West of 
cow men and open country, the action 
swings quickly to New York and the 
marts of trade, as well as the halls of 
the class who participate therein profit- 
ably but not too honorably. In both at- 
mospheres, the star, as he has demon- 
strated by past performance, is master 
of himself and whatever situations may 
be current. 

The plot revolves about a certain 
shady transaction in which the cow men 
of the West are "taken in" by Eastern 
capitalists, the star, in the character of 
Buck Lindsay, being sent to retrieve the 
funds lost and bring the culprits to jus- 
tice. That he does these things, inci- 
dentally doing the other and less strenu- 




A scene from "Eastward Ho," the William 
Fex feature starring William Russell. 

ous deeds called for in modern romantic 
comedy-drama, and does them well, will 
be the verdict of the public who sees 
the picture. 

It is good showmanship to give the 
public a glimpse of William Russell in 
attire other than chaps and somberero. 
It at once provides variety and discloses 
the star's versatility, both commendable 
services. The result should be the de- 
sired one. 

SYNOPSIS: Believing that they are ar- 
ranging for more satisfactory shipping 
service and mutually better business re- 
lations, a band of Western cattle dealers 
sign options with a railroad company, 
only to find that they have been deluded 
by Eastern capitalists and have signed 
away their right to choose their market. 
Buck Lindsay, trusted by all, is assigned 
to the work of going East and demand- 
ing a reckoning. His arrival in New 
York precedes numerous exciting adven- 
tures, among them the meeting of Bea- 
trice Whitford, daughter of one of the 



conspirators, and the attempts of 
Clarendon Bromfield, at the head of a 
gang of cut-throats, to dispose of the 
unwelcome Westerner. With this set- 
ting of circumstances, those who have 
followed the William Russell produc- 
tions should have little difficulty in pic- 
turing the wholly satisfactory conclu- 
sion. 



THE FOREIGN SITUATION 

(Continued from page 47) 

tieing his money up in a picture from 
which there is no hope of any return 
for more than a year. 

"It will be apparent, therefore, that 
save rare exceptions, the only pictures 
which can be disposed of profitably in 
the English market today are those 
which are part of a series, for which 
the English distributor can contract in 
advance, and which the English dis- 
tributor can market in such a manner 
as will make it possible for him to ob- 
tain credit against his investment and 
contracts, or cash advances from ex- 
hibitors themselves on account of their 
contracts for the series. 

"Another element enters into the 
situation in England today. That is 
the growing popularity of the British- 
made productions, with their local ap- 
peal and favorites. While I believe it 
will be some time before English films 
reach the standard of excellence attained 
by our productions, it is nevertheless 
true that with the resumption of pro- 
ducing activities in England on the scale 
which has recently been started, the 
superior merit of American pictures at 
the present time, is likely to be greatly 
offset by the national appeal of British 
pictures. After having seen some of 
the better of the recent British pic- 
tures, I am more than ever of the belief, 
expressed several times during the war, 
that the American producers who realize 
any substantial return from England, 
will, in the future, be only those who 
make considerably better than average 
pictures. 

France in Bad Fix 

"Serious as conditions are in England, 
however, they are much worse in France 
and in other territories of the continent 
which were involved in the war. Ex- 
change rates and money values are in a 
far more precarious state in France than 
in England, with far less hope that they 
will get better. The French distributor 
with long time contracts for American 
pictures is in a desperate position. Be- 
cause of the excessive exchange rates, 
he is losing money on every film which 
he receives, and it is only a question of 
how soon he will go to the wall, un- 
less the American exporter evolves some 
method of relieving the situation for 
him. 

"This, of course, will have to be, done, 
but on the other hand there are many 
exporters, not in a position to arrange 
such international banking facilities that 
will permit them to co-operate in the 
way that is necessary. It means financ- 
ing of a very big order. Many failures, 
therefore, are sure to result to exporters 
and importers both here and abroad 
who are unable to meet this situation 
unless the American government devises 
some means of getting behind this 
.foreign credit question, which thus far 
it seems to have shown no inclination 
to do. 

72 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



"On the other hand, new ter- 
ritories, created out of the war, are 
opening up to the American distributor, 
but unfortunately they are also more of 
a liability than an asset, since their 
money has little cash value at present, 
For instance, film sold today to Czecho- 
slovak, at $1.00 a foot, would actually 
return to the exporter about ten cents 
a foot. 

"After going over the war-torn terri- 
tory of these countries, I am satisfied 
that it is going to be a long time be- 
fore these conditions can be remedied, 
and that it is up to us in this country to 
face this fact, and adjust our affairs ac- 
cordingly. Regardless of money rates, 
or anything else, conditions cannot re- 
turn to normal until theatres are built 
in which pictures can be shown, and 
this will not be for a long time to come, 
as for several years hence, the peoples 
of these devastated countries will be 
occupied with providing housing accom- 
modations, rather than with building 
theatres. This is the prime necessity. 
France, for instance, at the present time 
is giving no thought to such construc- 
tion whatever, despite the fact that 
throughout that country there are less 
than one thousand moving picture 
houses. 

New Methods Necessary 

"In the light of these conditions, no 
time should be lost by the industry in 
this country in readjusting its methods 
of dealing with the foreign markets. 
Only big pictures must be sent abroad, 
without a serious loss to all interests 
involved, and arrangements must be 
made to adapt our operations to the 
financial requirements of our foreign 
customers, unless America is to sacri- 
fice the tremendous advantage which it 
now possesses in the film market of the 
world." 



Texas Guinan Signed 

By Bull's Eye Company 

Texas Guinan, extensively exploited as 
the "female Bill Hart," will be featured 
in a new series of two-reel western pho- 
to-dramas to be produced and published 
by the Bull's-Eye Film Corporation. Al- 
though Miss Guinan will leave New York 
for Los Angeles at once, the first new 
Bull's-Eye Texas Guinan pictures will 
not be published until January. 



SPOTS 



Why do you darken your theatre? 

Is it because the "daylight" pictures which were so widely experimented with and so earn- 
estly desired a few years ago are impractical? 

In a sense, that is the reason. They are impractical. But not because of the generally ac- 
cepted reason — not because motion pictures cannot be screened as well with a lighted auditorium 
as a darkened one. 

The set-in screen and the indirect illuminant make daylight pictures possible. And the better 
pictures, the pictures that mark screen epochs, can be thus shown with complete success. 

It is the "every day" photoplay that must be shown in a dark theatre. Attention must be 
forced to the screen, held there, because it can be fixed upon no other object with comfort, ii the 
play is to make a satisfactory impression. 

That's why you darken your theatre. 

That's why "spot" advertisements are good advertisements. 



We admit that we are a little 
tardy in taking up the subject of 
spot advertising. We would like to 
have been able to father the idea. 
But spot advertising appeared be- 
fore the Exhibitors Bureau was in- 
augurated, before motion picture 
advertising was known, so the most 
that we can do, or could have done 
at any time, is to point out the good 
points involved and encourage its 
use. That is worthy of space. 

To begin at the beginning 

Circus Stuff 

Spot advertising is essentially 
"circus stuff." Like the advertise- 
ments used by circuses, big or little, 
its first object is the gaining of at- 




The spot that enabled "The Miracle 
Man" to dominate the theatre adver- 
tisement pages of the nation. 



tention. It might be added that the 
same is the first object of all good 
advertisements. 

To reiterate a stale but important 
statement — no selling argument, no 
matter how well worded or effec- 
tive, can bring money into the box 
office if it isn't read. And if it is 
placed in a layout that doesn't get 
attention, reading, it isn't going to 
be read. 

The weak point in present-day 
newspaper advertising for motion 
picture theatres is the manner in 
which the bulk of it is laid out. 
Everyone appreciates the impor- 
tance of good copy. It is appre- 
ciated so keenly that the majority of 
exhibitor advertisers center upon 
that phase of their work to the loss 
of other and equally essential 
phases. 

Without for a moment letting up 
in the effort to produce good copy, 
copy that convinces and sells, work 
and study should be put upon the 
matter of good layouts. 

Attract Attention 

And the first duty of a layout is 
to attract attention. 

We are presenting herewith six 
spots that have been offered the ex- 
hibitor advertiser by producers and 
distributors and used extensively 
and with excellent results. Two of 
them are a bit too new to have ac- 
tually demonstrated their worth, 



but there can be no question of their 
effectuality. 

Perhaps the best known of them 
all is the "Miracle Man" black 
circle. At least it is the one that 
may best be used for purposes of in- 
tensive study. It has served its 
purpose well. 

It is said that Chicago playing 
dates required more prints of this 
picture than ever have been needed 
for another single production. No 
canvass has been made to ascertain 
the truth of the statement, but a 
following of the Chicago newspaper 
pages lends it strength. During 
the active life of the production the 




Hand drawn lettering and a border gives 
strength to the spot used for "When 
Bearcat Went Dry." 



73 



EXHIBITORS HERALD 



how great a percentage of the city's 
theatres it was occupying. 

"Hearts of the World" did not 
profits so greatly by its spot. The 
spot was as good. But it wasn't 
adopted by the majority of exhibi- 
tors. There seems to have been no 
definite reason for its neglect. It 
simply was neglected. Yet in the 





An illustrative spot extensively used in 
exploiting "Hearts of the World." 

photoplay calendars were thickly 
dotted with the well known white 
and black title circle. No reader 
had difficulty in learning where the 
picture was playing. More effort 
was required to find a theatre 
within reaching distance where it 
was not playing. 

The Spot Did It 

Naturally, those who had not 
read or heard of the picture in- 
quired of acquaintances who had as 
to the nature of the thing. It was 
a foregone conclusion that a pic- 
ture which "blanketed the town" 
must be important. 

But 

The spot did it. 

Had every theatre playing the 
production devised its own display, 
drawing its own illustration and 
copy, no one would have known 





An augmented spot offered exhibitors 
playing "A Regular Girl," an elabora- 
tion upon the original spot idea. 

cases where it was used it drew the 
eye of every reader who turned to 
the page. 

"When Bearcat Went Dry" was 
advertised with a spot intrinsically 
better than that of "The Miracle 
Man." The lettering was hand 
drawn. And the border of the spot 
gave it the appearance of depth. 

New Spots 

The spots supplied for exhibitors 
playing "Mind the Paint Girl" 
and "A Regular Girl," both pictures 
too young to have box office his- 
tory, open up a field for thought. 




A spot that supplies all the essential in- 
formation pertaining to the picture 
represented. It fits well into practic- 
ally any size or style of advertisement. 



The California theatre, Los Angeles, is 
always assured of its advertisements 
being read, by reason of this "spot" 
title. 

They are both augmentations of the 
original. They may succeed. They 
may fail. They will be worth 
watching. 

The last specimen we have re- 
produced is particularly worthy of 

74 



your attention. The California 
Theatre, Los Angeles, uses it as a 
title slug. The advisability of such 
a course is obvious. 

But a few of the productions of- 
fered are supplied with character- 
istic spots. And it is equally ob- 
vious that spots used for every pic- 
ture will soon lose their value. 

By using the theatre title slug in 
any and all displays for any and all 
pictures the exhibitor is assured 
that his advertisement is going to 
draw the attention of every reader 
that turns to that page of the paper. 
This assurance is certainly worth 
the slight effort involved in the 
making up of a title design that 
will bring it. 



Riviera Ad Stresses 

Presentation Feature 



Diamond connoisseurs prefer to 
view a collection of gems unset 
and against an unfavorable back- 
ground. .Gold or platinum settings 
mean little to the initiated. But 
diamonds are not displayed in 
jewelers' windows or show cases 
for connoisseurs. Nor should pic- 
tures be exhibited for the picture 
connoisseur, for there are not 
enough of him to support a theatre. 

The Riveria theatre, Chicago, in of- 
fering to the public the Screen Classics 
production featuring Bert Lytell, "Lom- 
bards Ltd.," went to extraordinary 
lengths to provide a setting which 
would appeal as strongly as the pic- 
ture itself. They carried that presen- 
tation into their advertisements, one of 
which, three columns in width in the 
original, is reproduced herewith. 

The picture, as all who read must 
know, has to do with the proprietor of 
a ladies' tailoring establishment. The 
action is laid almost entirely in the 
chief character's place of business. 
Models wearing the star's creations 
figure prominently in the play. 

It offered an excellent opportunity 
for a style show as a presentation meas- 
ure. Numerous exhibitors who played 
the picture took advantage of the op- 
portunity. But few thought to make 
that presentation a feature of their ad- 
vertising. 

In the display here shown the man- 
agement has accomplished a double pur- 
pose. 

In addition to calling especial atten- 
tion to the style show which was to be 
given, a performance which, when the 
clientele of the Riveria is taken into 
consideration, was certain to be of high 
class and in the best of taste, the whole 
enterprise was brought to attention of 
readers who do not usually read the 
amusement advertisements. 

The display was run upon a page 
foreign to the amusement calendar. It 
was made up in the general style of 
Marshall Field and other prominent Chi- 
cago advertisers whose goods are of 
similar nature. There was nothing 
about it typical of the theatre adver- 
tisement as it has come to be recog- 
nized. 



EXHIBITORS HERALD 




Exhibiting Miladv'a Finerr of By- 
gone Dayj, and Her Modern Cre- 



Living Beauties 

\ n Elaborate and Novel Revue 
Presmied *jjh Exquisite Music — 
GncefU and Radiant with Color, 
in Arti»lie Accord with the Tenor 
of This Week's AllratlioD 



BERT LYTELL 

APA TEMPERAMENTAL ITALIAN /V009TE 

Lombardi Ltd. 

From (he H^tton'? 9tQ$& SWeSry 



Riviera Policy 

r, - o«i i 1 - Spirit 



MACK SEWCTTS MIRTH FIX CLASSIC 
A Funnier TriT t ,i, than 
■Hack Tom W.dioui a Cabin" 

Shenandoah vs. Salome 

Acted by All the Senaett Stars Including Ben 
Turpin, Charlie Mumy and Ford Sterling. 




The Riveria theatre, Chicago, used this 
three-column display to advertise the 
fashion show which was a feature of 
the presentation given "Lombardi 
Ltd." 

The combined effect must have been 
to increase business "greatly. The reg- 
u'ar picture fan, of course, must have 
read the display with more than usual 
attention because of its unusual posi- 
tion. He must have reasoned that the 
performance was more than ordinarily 
worthy of his attendance. The addi- 
tional revenue gained from the adver- 
tisement because of its unusual posi- 
tion and style must have been consid- 
erable. 



Kinema Ad Associates 

Photoplay With Novel 



The picture-novel association has 
become so close, by reason of the 
great increase in the number of 
picturizations being made that the 
smallest book dealer and the small- 
est exhibitor have learned to appre- 
ciate the advantage of close harmony 
in exploiting their wares. Book store 
window displays have become so 
common as to have lost a great deal 
of their efficacy. Wherefore, a sub- 
stitute is welcome. 

That very desirable thing is offered 
by the Kinema theatre, Fresno, Calif., 
in the five-column advertisement here 
reproduced in greatly reduced propor- 
tions. 



"The Career of Katherinc Bush," 
when it appeared in book form, follow- 
ing its serial publication in a national 
magazine, created considerable com- 
ment. Elinor Glyn's most prominent 
work, "Three Weeks" had not yet faded 
materially from memory. The result 
was a wide reading of her next story. 

The Kinema management, realizing 
that considerable time had elapsed be- 
tween the publication of the book and 
the appearance of the play, took the 
pictured measures to bring sharply to 
memory the fact that the story, "The 
Career of Katherine Bush," was from 
the pen of the widely discussed English 
novelist. 

To further impress the public with 
just the sort of play that was being ex- 



T\ J _ ._ v TKurs.Fri. 
IO& ay -and Sat 




An illustration that effects a close con- 
nection between novel and picturiza- 
tion used in five-column width by the 
Kinema theatre, Fresno, Calif. 

hibited, the characters, as they are pic- 
tured stepping out of the book, are 
given lines to speak, the speaking of 
which stamps them at once as Elinor 
(Jlyn characters. 

Xow there is a great percentage of 
people in any gathering who will be 
attracted by fiction, book or screen, of 
the type for which Elinor Glyn is 
known. It was to this element that 
the Kinema management directed its 
appeal. If there was a better way of 
pointing that appeal to the desired 
class it has not been revealed in sim- 
ilar contemporary advertising. 

The device, aside from its use in this 
instance, is a serviceable and adapt- 
able one. It is also a stock layout that 
may easily be readjusted to suit any 
of the numerous picturizations of well- 
known novels that are current. 

Next time you are playing one of 
these and experience that feeling of 
doubt as to just what is the best form 
in which to print your advertisement, 
call on your artist, show him this re- 
production, and tell him to make up a 
display after the same general design. 
It will work out to your complete sat- 
isfaction. 

75 



Workmanship Wins 

Over Stock Shortage 



Every week we try to include in 
this department at least one repro- 
duction which shows, or seems to 
show, as we are not always def- 
initely informed, how an exhibitor 
made up an attractive and service- 
able advertisement without dipping 
deeply into the press book fur- 
nished by the producer or employ- 
ing an artist. There are occasions in 
every exhibitor's experience when 
he is called upon to do just that 
thing. 

This week we have chosen for the pur- 
pose the three-column display used by 
the Liberty theatre, Tacoma, Wash., 
and reproduced herewith. It may or 
may not have been made up because of 
a shortage of mats or cuts from the ex- 
change. But the effect, as an example 
of what can be done in such an emer- 
gency, serves well. 

"The Speed Maniac," to our knowl- 
edge, was well supplied with still photo- 
graphs and advertising layouts by the 
press material furnished. The news- 
paper representation that resulted has 
gained considerable publicity in this de- 
partment. 

But few of the compositions taken 
wholly or in part from the press book 
furnished by the Fox Film Corp. exceed 
in practical value this design, made of 
materials that may be found in any 
printing establishment, the one sup- 
plied item being the small .illustration 
which forms the optic center. 

Vomtm 

The Man Who Never Fakes a Stuut 

IS 

Action I in town 





Suspense 



"THE SPEED MANIAC" 

A PLAY OF DAREDEVIL DEEDS IN PURSUIT OF LOVE 
—Now Playing at the— 

I IRIDTV 9 th at 

LIDLSAl I Pacific Ave. 

First Theater From Ninth Street Last One From-llth Street 

Home ot First Ron Fox Feature Plays 



SUNSHINE COMEDY 



L 



FORD EDUCATION A 



A single still from the press book, set 
in a display composed of stock ma- 
terial, makes up this attractive three- 
column advertisement used by the Lib- 
erty theatre, Tacoma, Wash. 



EXHIBITORS HERALD 



Tacoma Advertiser Buys Big Space 

For Ads That Bring Big Business 



Charles R. Roediger, who writes the 
advertisements used by the four Jen- 
sen-Von Herberg theatres in Tacoma, 
Wash., the Rialto, Colonial, Strand and 
Victory, is an advertising man with a 
definite policy, a policy that is adhered 
to and brings results. It must be a good 
one. Therefore, it must be worth study- 
ing. 

In a recent communication Mr. Roed- 
iger states, "We believe in advertising 
— and I think you'll say the same after 
watching the space we use — and conse- 
quently we devote some effort to ob- 
taining returns on the money we spend. 
Enclosed are four ads I used last Sun- 
day in the Tacoma Ledger. Probably 
the one on 'The Thirteenth Chair' will 
interest you because ads on this feature 
have been the cause of more or less 
comment." 

We are interested in the ad men- 
tioned. 

More than that — we are interested in 
all of them. Three of them we have re- 
produced herewith. All were four col- 
umns wide in the original and of cor- 
responding height. Together they give 
a very clear idea of the sort of work 
Mr. Roediger does. It is good work. 

The theatre title slugs, it may be no- 



•TARTS TODAY 




ticed, are all very much alike. The 
general design is similar in every case. 
And it is a good design. It may be 
read quickly at a distance or at close 
range. And the similarity serves to 
inform the reading public, without put- 
ting it in so many words, that the four 
theatres are under a single management, 
always a circumstance which should be 
made known. 

Of the three displays reproduced the 
one used for "Romance and Arabella" 
is pictorially the best. It represents the 
new and better school of motion pic- 




thlTSETH thi 
TI6E1 




.a* 1,'loDl „( Artenn Lupin. Hit tha **a*a at a tlgart And An 
la,ed b, a grenl cost. Including Dn*ld Paw. It. A*,rtla 

A DETECTIVE STORY 




A particularly artistic four-column dis- 
play designed by Chas. R. Roediger 
for the Colonial theatre, Tacoma, 
Wash. 



A four-column display used in behalf of 
the Strand, showing how Mr. Roe- 
diger, the designer, utilizes press book 
material. 

ture advertising which is slowly but 
surely coming into prominence. It 
might be well to refer to S. Barrett 
McCormick's advertisements of Kath- 
erine MacDonald on page 85 of the 
Exhibitors Herald for December 6. 
The similarity is striking. And the 
style represented should be adopted. 

The other two displays are less dis- 
tinctive, but they are good "business" 
ads. They are good, aiso, as examples 




Roediger's method of advertising a pic- 
ture in which no popular star is fea- 
tured is illustrated in this four-column 
display made up for Jensen-Von Her- 
berg's Victory theatre, Tacoma. 

of the work of the man in question, a 
man whose advertisements have kept 
the Jensen-Von Herberg in the fore- 
front of Tacoma theatredom. 

Mr. Roediger does not skimp on space 
or material. And the men who fills four 
columns of the depth that is used for 
the Jensen-Von Herberg advertise- 
ments, is confronted with no small task. 

But the important point made by Mr. 
Roediger lies in his statements of policy. 
It is very near the policy that should 
actuate all members of the exhibiting 
body. 

The buying of large space is impor- 
tant. For in buying large space ample 
opportunity for improvement is as- 
sured. And improvement should be, 
must be, manifested constantly by the 
whole business of motion picture ad- 
vertising. Improvement is something 
more than desirable. It is essential. For 
that which does not go ahead loses 
ground. There is no such thing as re- 
maining stationary. 

The other point, that of getting re- 
turns from the space, is the measure nec- 
essary to the complete success of the 
big space program. It is necessary that 
an effort be made to induce the space used 
to bring in bigger returns and thus 
permit the buying of still bigger space. 
Thus, by the space, in effect, paying for 
itself, will the national newspapers _ in 
time be made to bulge with motion 
picture advertisements. 

When the papers have been forced 
to devote more than one or two pages 



76 



EXHIBITORS HERALD 




THREE lobby photographs that draw attention to the styles of decoration represented as well as to the whole subject of 
lobby trimming. Left — the cut-out and poster system is employed at Gordon's Schollay Square Olympic, Boston, Mass. 
Center — the entrance to the foyer utilized at the Alhambra, Milwaukee. Right — the Sun theatre, Omaha, Neb., has prac- 
tically rebuilt its lobby for the engagement of "The Right to Happiness." There are good arguments for each of the methods 
represented. These should be digested by exhibitors who believe in lobby decoration. And exhibitors who do not believe in 
the practice should give the matter serious consideration. 



to the motion picture industry of the 
town or city, a corresponding amount 
of space will be devoted to that same 
in the news columns. And when the 
population of a city, a town, or, as will 
be the case eventually, a nation, is bom- 
barded daily with a mass of matter 
having to do with a certain thing, that 
thing is bound to assume a standing of 
great importance in popular estimation. 

Higher admissions, better pictures, 
bigger theatres, longer shows, all the 
desirable things that are being worked 
for by the leaders of the .exhibiting 
members of the industry will become 
actualities, instead of half-hearted prob- 
abilities. 

The policy used by Charles R. Roed- 
iger is a good one to adopt. 



What Wovld You Do? 



If you were a citizen of Dallas, Texas, 
where this stunt was staged, and you 
happened to be on the street the morn- 
ing that the fire department made a run 
to a certain theatre and threw up lad- 
ders as though to head off a conflagra- 
tion — 

And you had followed, as you doubt- 
less would have followed when you 
heard the boys hired for the occasion 
shouting that the theatre was on fire, — 

And you waited to see the smoke pour 
out of the roof or the flames burst from 
the windows — 

What would be your impulse when a 
■man in fireman's garb appeared upon 
the roof with a megaphone and an- 
nounced that a certain star was to ap- 
pear that day in a certain picture? 

Would you rush over and buy a ticket ? 

Report has is that a great many 
people followed the fire wagon and 
bought tickets. There is no report to 
the contrary. But the question presents 
itself. And it is the question which every 
exhibitor should ask himself when he 
plans an exploitation stunt. 



t ( 



This Decorated Lobby Business" 

Perplexing Exhibitor's Problem 



"This decorated lobby business," as 
the practice of trimming the theatre 
lobby especially to suit current attrac- 
tions is referred to by a surprising 
percentage of American exhibitors, is a 
doubly perplexing problem. 

In the first place, it is perplexing. 
One needs but to circulate among the 
exhibitors of any city or town, mention- 
ing the matter at random, to find that 
this is true. The second phase that is 
difficult to fathom has to do with the 
reason, the combination of circum- 
stances that has given rise 'to such a 
state of affairs. 

A few words, then, may be well de- 
voted to an attempt to clear up the 
inexplicable clouds that seem to en- 
velope the whole matter. 

By way of illustration, and becau>e 
they are highly worthy of reproduc- 
tion, we have accompanied this digest 
with a series of lobby photographs se- 
lected from a great number that have 
reached this department. They rep- 
resent the three most common methods 
of decorating theatre lobbies. 

On the left of the strip may be seen 
the display made up for Gordon's Schol- 
lay Square Olympia theatre, Boston. 
Mass. Paper and cut-outs have been 
used. The effect gained is obvious. 

The second photograph is that of the 
Alhambra theatre, Milwaukee, during the 
run of "Back to God's Country." Some 
weeks ago we reproduced a very sim- 
ilar display from the same theatre used 
in behalf of "Burglar by Proxy." We 
include this one as an example of the 
system represented, the placing of a 
not overly remarkable stand of paper 
in the space where it will have its chief 
effect upon patrons immediately pas- 
sing into the theatre. 

The last photograph, that of the Sun 
theatre, Omaha, shows a lobby almost 

77 



rebuilt to suit the occasion. Here great 
pains have been gone to. The results 
speak for themselves. 

Of the three, of course, it is a mat- 
ter of individual opinion as to which is 
the more powerful, which is the logical 
one to use. It is not the purpose of 
this article to discriminate. 

It is the purpose of this article to 
seek to drive home the point that some 
sort of a lobby display, the style is of 
less importance, is desirable. 

A permanent policy, involving a lobby 
display for each and every picture ex- 
hibited is not altogether satisfactory. 
Too soon the specially trimmed theatre 
front comes to be an expected thing. 
As soon as it is it becomes matter-of- 
course, obviously, it loses its greatest 
merit. 

The occasional display is the ideal 
system. 

It should be used to impress the 
passer-by with the importance of attrac- 
tions that really are important. 

Here, perhaps, lies the reason for the 
popular belief that a lobby display is 
a rather nice thing to have, that its 
construction is an entertaining way to 
pass an idle half day, but that it is no 
real business-getter. 

The play exploited with a special 
lobby should always be a play worthy 
of the display. Care that such should 
be the case has not always been exer- 
cised in the past. Too often has great 
stir, involving lobby decorations, been 
made in behalf of a picture unworthy. 
It is not strange that exhibitors who 
have thus used the device cannot now 
see the importance of the measure. 

It is an important measure. 

Every attraction that is worthy of it 
should be equipped with the best lobby 
trimming that can be improvised. Every- 
one that is not should be exhibited in 
the standard manner. 

Much might be said about each of the 
lobbies here reproduced. But they tell 
their own stories. Readers should take 
those stories, weigh them, and make 
their choice. And they should formu- 
late a definite policy regarding the sub- 
ject of lobby decoration to be strictly 
adhered to. 



EXHIBITORS HERALD 





"SALOME. Vs, 
SHENANDOAH" 

Produced by MACK SENNETT 
With BEN TURPIN 

DOUBLE 
FEATURE 
PROGRAM 



Star -fa ff gaff #*r, Ay J 



\7Ae Qmerican Qeautv 




All This Week 
Commencing 
Today 



Circle 

lS !^'-J;J *££iHRINE OF TME SILENT ART 



S BARRETT McCORMICK, managing director of the Circle theatre, Indianapolis, believes that the comedy which is strong 
• enough to be featured at the expense of the more bulky attraction on the program may be better used to .augment the ap- 
peal of a play which is, in itself, deserving of feature presentation. Here he has used the device in introducing a new star to Cir- 
cle patrons. 



Feature- Comedy Compromise Seen 

In McCormick Exploitation Plan 



S. Barrett McCormick, whose list of 
"firsts" in motion picture exploitation 
and theatre management is second to 
that of no exhibitor in America, did not 
score another first in the matter of fea- 
turing a two-reel comedy. Which is no 
reflection upon his showmanship. 

What is a reflection upon his show- 
manship, and upon his sportsmanship as 
well, is the manner in which he has re- 
ceived the suggestion and acted upon it. 

It's a pleasant reflection. 

There seems to have been good rea- 
son why Mr. McCormick did not stage 
the first "comedy feature" performance. 
It is certain that he thought of it in 
time to have achieved that distinction. 
For the suggestion had been made main- 
times before it was adopted. And al- 
ways there was a thin line dividing the 
desirable and undesirable features of the 
proposition. The managing director of 
the Circle was one who thought the odds 
were against the success of the custom. 

But the sportsmanship which we spoke 
of above, and with it is closely allied 
keen business insight, is evidenced in 
the half-page Circle advertisement 
which we reproduce herewith. It 
shows the man's readiness to try out a 
plan reported to have succeeded for an- 
other. That is both sportsmanship and 
business-ship. 



Mr. McCormick apparently went about 
the trying out of the plan with charac- 
teristic thoroughness. Last week we 
had the pleasure of reproducing two of 
the advance displays used to acquaint 
the people of Indianapolis with the com- 
ing of the new First National star, 
Katherine MacDonald. in her first star- 
ring vehicle, "The Thunderbolt." We 
criticised them as advance displays only. 
They were exceedingly worthy. 

Herewith we reproduce the half-page 
used during the run of the picture, and 
it sheds light upon the scheme as a 
whole. 

With the way thus prepared by one of 
the best advance campaigns that have 
been recorded, the picture was an- 
nounced in a spread in which it shared 
space equally with "Shenandoah vs. 
Salome," Mack Sennett's recent two- 
reel comedy which has been extensively 
used for fetaure purposes. 

Mr. McCormick's reasoning must have 
been something like this: 

"If a comedy is worth featuring — if it 
is strong enough to draw as much 
patronage as a feature attraction — it 
must follow that the plan, as practiced, 
is a feasible one. But why wouldn't the 
same feature, run with a picture of fea- 
ture length and of equal merit, be doubly 
valuable both as a performance and as 

78 



an advertising factor? And what better 
purpose could it serve than to introduce 
a new star, a thing which is at all times 
and under any circumstances fraught 
with certain dangers?" 

A compromise? 

Perhaps. 

But a compromise based upon good 
business sense and altogether logical. 

An expansion, rather, of the original 
plan. And a well advised one. 

The point has been made in this de- 
partment that history only can record 
the ultimate success or failure of the 
plan. There is excellent basis for the 
argument that it will not prove a per- 
manent success. In that event, which 
it is hoped for the benefit of all will not 
occur, it is obviously better to be situ- 
ated as Mr. McCormick is situated than 
otherwise. 

All things considered, it is safe to say 
that the Circle system is, at least until 
the practicability of the feature-comedy 
policy, has been firmly established, the 
wise one to use. And there will be 
many, perhaps a majority, to pronounce 
it a valuable improvement upon the 
original. 



Goldywn Gleams 



Published by the Goldwyn Pictures 
Corporation, for the Pacific Northwest, 
Goldzvyn Gleams, a four-page newspaper 
published at the Seattle exchange of that 



EXHIBITORS HERALD 



organization, has made its initial ap- 
pearance. 

Its contents are limited to Goldwyn 
news, business notes of the district, 
little magazine features and service sug- 
gestions. 

The idea is good. 

The placing of exploitation managers 
in exchanges for the purpose of aiding 
exhibitors in putting over their pictures 
was a worthy step. The publishing of 
a house organ at each exchange is the 
next logical step. This is the first in- 
stance of the sort that has come to at- 
tention. There should be more of them. 



Theatres Share Space 
In Augmented Appeal 



Cooperation is the watchword of 
the business world of today. The 
firm that has it in great measure, or 
practices it in dealings with such 
other organizations as it has to do 
with, is the firm that forges ahead. 
And cooperation in advertising, no 
less than in any other field of en- 
deavor, brings results. 

Paul Gusdanovic, operating the Strand 
and New Orpheum theatres, Cleveland, 
O., is a man who realizes the value of 
cooperation. The half page advertise- 
ment which he used during the engage- 
ment of "Eyes of Youth," the Equity 
Pictures production featuring Clara 
Kimball Young, at both of his houses, 
shows how this appreciation of the 
power of cooperation was made to work 
for the betterment of both box-offices. 

A management less progressive might 
have reasoned, with what appeared to 
be excellent logic, that the more "Eyes 
of Youth" advertisements that could be 
caused to appear simultaneously in the 
Cleveland newspapers the greater the 
importance which would be naturally 
attached to the production. Were the 
theatres independently owned and man- 
aged, such a course of procedure would 



have been the natural one and would 
have operated as outlined. 

That the advertisement, double in size 
the space that would ordinarily have 
been used, is something more than 
doubly powerful is at once evident. 

There should be more half page ad- 
vertisements. There should be more 
full page advertisements. Every effort 
that can be made should be brought to 
bear upon the enlarging of the theatre 
advertisement. 

Big displays create big results. There 
is no getting around that conclusion. 
And they pay for themselves as easily 
as small displays, bringing, at the same 
time, into the box office, an increased 
revenue which results in an increased 
profit. 

Men who own more than one theatre, 
and own them in such locations as will 
permit them to play the same attraction 
at all the theatres simultaneously, are 
particularly well situated to give theatre 
advertising the stimulus as to size that 
it needs. Their example will be fol- 
lowed. It will have to be followed. 
They should always set that example. 



Campaign Book Layout 
Achieves Its Purpose 



Among the thankless occupations 
that engage the great majority of 
workers in an age of intensified 
labor and lightning progress must 
be listed the writing of press books 
for motion pictures. It would be 
difficult to estimate the number of 
persons engaged in preparing for 
the exhibitor the layouts, press 
stories and suggestions which are 
offered to him daily. The fingers of 
one hand could be used to designate 
those of that number who have re- 
ceived recognition. 

A layout that should have won its 
author at least an increase in salary, 
though in all probability its designing 
passed as a minor incident in the daily 




A four-column display from the Ameri- 
can theatre, Bellingham, Wash., built 
upon a press book design of the best 
quality. 



routine, is that offered in the Paramount- 
Artcraft press book published in connec- 
tion with "Girls," Marguerite Clark's re- 
cent production for that company. 

The picture was published on June 29, 
1919. It gained rather wide circulation. 
And every exhibitor who played it adver- 
tised it. It is a matter of interest that 
nine out of ten "Girls" advertisements 
that have been sent to this department 
for criticism have been built upon the 
layout in question. 

The repetition is responsible for the 
reproduction at this time of the four- 
column advertisement composed almost 
entirely of the layout that was used by 
the American theatre, Bellingham. 
Wash. It is better than some displays 
for which the layout has been respon- 
sible. It is not so good as others. 
Average about describes it. 

But the display is the thing. 

Pictorially, it is attractive. It is also 
pictorially informative. The bare de- 
sign, free of copy, would give a very 
comprehensive idea of the general char- 
acter of the picture. 

As for the practicality of the thing — 
note the space for house copy that has 
been provided. 

The insertion here of such matter as 
thought advisable, the addition of the 
theatre title slug at the top or at the 
bottom, and the layout is ready for the 
printer. 

That is real service. Exhibitors have 
appreciated it — as is shown by the ex- 
tensive use to which the design has 
been put. 

There should be more campaign book 
layouts of the kind. Encouragement 
will produce them. Let's all pass along 
the necessary good word when it is de- 
served. 



Orpheum <gl| strand 



SUNDAY AND ALL WEEK 




-"-Presents — 
gfScreert's Most Vital Personality— 



CLARA 

KIMBALL * m 
YOUNG 

*Vff.S Of YOUTH' 



From te<: Stage Success by Met Marcin and Chas. Guernon 

Lavishly Staged— Gorgeously Gowned— Magnificently 
Screened— And With an All-Star Supporting 
Cast of Artists 




MILTON SILLS 
PAUUNE STARKE 



GARETH HI GHES 
WILLIAM COIRTLEIGH 



\TNCENT SERRANO 
EDMUND LOWE 



Paul Gusdanovic's Cleveland theatres, the New Orpheum and Strand, more than dou- 
ble the prestige of their advertisements by combining in a half page when the 
two houses are playing the same attraction. 



79 



EXHIBITORS HERALD 



Richard Harding Davis Memorial 

Aids "Soldiers of Fortune" Run 



qUOLAS 



"Soldiers of Fortune," the Realart 
picturization of Richard Harding Davis' 
novel, began a run at the Capitol thea- 
tre, New York, on November 23. On' 
the day preceding the opening, Novem- 
ber 22, a Richard Harding Davis Mem- 
orial was staged, marking the first use 
of memorial exercises for exploitation 
purposes. 

We are reproducing herewith a photo- 
graph taken of a company of boy scouts 
as they paraded down Broadway from 
Central Park to the Capitol theatre. The 
signs they bear give the keynote of the 
enterprise. In speaking a strong word 
for the deceased author they unob- 
trusively inform all who read that the 
picture based upon one of his most pop- 
ular writings may be seen at the Capi- 
tol theatre. 

Naturally, a lot of people saw the 
parade and read the signs. 

When the Capitol theatre was reached 
the boys were welcomed by Charles 
Dana Gibson, a personal friend of the 
author as well as a co-worker, who 
spoke as befitted the occasion. He also 
introduced to the gathering Hope 
Davis, the author's five-year old daugh- 
ter. Bessie McCoy Davis, widow of 
the deceased was also present. 

Henry Wise Wood, of the National 
Security League, then took the speak- 
er's place and spoke upon the patriotism 
of the author and the interest that he 
took, while alive, in the boy scout move- 
ment, especial reference being made to 
the picture responsible for the occasion 
and the patriotic spirit that it reflected. 

Then was read a letter from General 
Leonard Wood, U. S. A., which had to 
do with the personal acquaintance 
which the officer had enjoyed with the 



author and called attention to the fact 
that Mr. Davis was a staunch advocate 
of preparedness. He also expressed 
himself as glad that the Capitol was pre- 
senting the picture. 

In the course of the exercises "The 
Soldiers of Fortune March," composed 
by Arthur Pryor for the picture, was 
introduced, played by his band of 
seventy pieces. 

Then the picture was screened for the 
invited audience present, said to num- 
ber into the thousands. 

An unusual amount of publicity was 
gained in the New York newspapers by 
the enterprise. The news columns car- 
ried stories of the affair. And photo- 
graphs taken from the stills provided 
for the picture, and other suitable ma- 
terial, appeared in the amusement sec- 
tions. The expectations of the men re- 
sponsible for the exercises are said to 
have been completely fulfilled. 

The Realart Pictures Corp, realizing 
that every exhibitor is not in a position 
to stage so lavish a performance, has 
arranged to provide, along with the 
regular press matter, copies of the let- 
ters and speeches involved. These may 
be used in the manner dictated by local 
conditions. 



New Stars Greet Denver 
In Well Plotted Design 



The introduction of new stars to 
motion picture audiences is at once 
one of the most desirable events 
that can transpire and one of the 




CAPITOL -^Sgff 

THEATRE 




The presentation of Realart's "Soldiers of Fortune" at the Capitol theatre, New 
York, was the occasion of many examples of efficient exploitation, one of the 
most interesting being a public tribute to Richard Harding Davis, author of the 
story. Here are shown boy scouts on their way to the theatre 

80 




"SIMPLY SPLENDELEGANT 



LEAVE 




Princess 



A well drawn four-column announce- 
ment used by the Princess theatre, 
Denver, in introducing the new 
Thomas H. Ince stars to Denver the- 
atre-goers. 

most hazardous, from the exhibi- 
tor's point of view. If the new star 
is a success, increased revenue from 
future playing dates is the inevit- 
able result. If not, a certain mone- 
tary loss, frequently a great one, is 
as certain to follow. And advertis- 
ing has much to do in determining 
the success of the venture. 

Film history contains no more la- 
mentable chapters than those that have 
to do with the over-advertising of stars 
that have failed to live up to promise. 
There are as many or more chapters, 
unwritten because no one has thought 
them of sufficient importance to be put 
into print, concerning stars who would 
be occupying much more prominent places 
than they now occupy if proper adver- 
tising had been given their debut. 

Douglas MacLean and Doris May, 
recently offered the public by Thomas 
H. Ince, are stars that, if their first pro- 
duction, "Twenty-Three and a Half 
Hours Leave," may be taken as a fair 
sample of their ability, should be adver- 
tised to the limit of the advertiser's 
ability. They are certain to score a big 
initial success. And the initial produc- 
tion, more often than not, determines 
the success of the star. 

When the Princess theatre, Denver, 
Colo., introduced this new starring team 
to its patronage and the readers of 
Denver, four columns of space were 
used for the advertisement which is 
reproduced. Denver newspaper space 
commands a goodly figure. Denver the- 
atre advertisements do not run to four 
column dimensions on ordinary occa- 
sions. 

The Princess was right in buying that 
amount of space. They would have been 
right in buying a half or a full page. 
And they were also right in putting into 
the advertisement which occupied that 
space the thoughtfully prepared copy 
and illustration that tells its own story 
in the reproduction. 



EXHIBITORS HERALD 



Cincinnati Newspaper Cooperates 
Through Classified Ad Department 



As new as it is effective, and effective 
as classified advertising, was the co-opera- 
tion recently given neighborhood exhibitors 
by the Cincinnati Post. "The Miracle Man," 
George Loane Tucker's Paramount-Artcraft 
Special, was the attraction being shown at 
the theatres affected. 

It is strange that it has not before oc- 
curred to motion picture advertisers to use 
the "Lost and Found" columns of their 
newspapers for exploitation purposes. Few 
departments of the newspapers, if any, en- 
joy a wider reading. That very old and 
very human hope that some day he will 
find buried treasure, or its modern counter- 
part, lost valuables, prompts almost every 
reader to peruse the classified columns. 

The Cincinnati Post took warmly to the 
idea that was outlined by the Famous 
Players-Lasky exploitation man in this ter- 
ritory. 

"The Post Ads Help," was the head line 
at the top of a box three columns wide 
and fourteen inches high which called at- 
tention to the stunt. "To prove men are 
honest" was the slightest smaller second 
line. "Recognition shown to many of them 
by 'The Miracle Man,' who has faith in 
all Cincinnati." made up the sub-head. 

Then in 14-point type, this copy followed : 

The Miracle Man's faith in the hon- 
esty OF MANKIND IS BEING JUSTIFIED.. 

AS ANNOUNCED IN THE POST, "THE Ml- 
RACLE Man" — THAT INSPIRING SCREEN CHAR- 
acter who believes in the honesty of 
everyone and has faith in the world — 
will present free theatre tickets to 
those returning articles advertised in 
The Post as lost, and similarly he will 
recognize those who insert "found" ad- 
vertisements to restore found articles. 

One woman returned a diamond ring 
to a Post advertiser and refused any 
monetary reward. She did, however, ac- 
cept the "Miracle Man" tickets and 
went away happy in having lived up to 

THE FAITH OF "THE MiRACLE Man." THE 

owner of the ring was made happy by 
having his faith in humanity strength- 
ened many fold. so everybody was happy. 

The Miracle Man's offer extends 
throughout the engagement of this en- 
nobling picture at the leading suburban 
theatres in the next month. 

Here's How Honesty Is Rewarded. 

to all persons in cincinnati return- 
ING to a "Lost" advertiser in The Post 
the article lost he will give two free 
tickets to the theatre nearest his home 
to see "The Miracle Man." 

to all persons inserting a "found 
advertisement which restores a lost ar- 
ticle he will give two free tickets to 
his neighborhood theatre while "the 
Miracle Man" is playing there. 

Everything that's lost is found by 
someone, it seems. 

And The Post want ads enable anyone 
TO return a lost article to its rightful 

OWNER. 

Let's help the Miracle Man to reward 
those he seeks to meet through The 
Post. 

Report your "finds" to the Classified 
Ad Manager. 

Report your "losses" to the Classified 
Ad Manager. 

The hard-working classified "Lost and 
Found" ads will do the rest. 



Don't fail to let The Post know when 
your lost article is returned. 

Seldom have we come across a co-opera- 
tive measure that worked out so perfectly 
for the mutual benefit of the parties con- 
cerned. A reading of the above is sufficient 
argument in favor of the adoption of this 
campaign. It should require no great in- 
genuity to shape it to the demands of any 
attraction, in case you have already played 
or are not going to play "The Miracle 
Man." And certainly there should be little 
difficulty in persuading your newspaper to 
co-operate with you. 

In Cincinnati the co-operation extended 
to single-column teaser boxes running 
through the news pages of the paper and 
calling attention to the page upon which 
the advertisement repeated above appeared. 
The news columns also carried stories re- 
garding the instances where articles lost 
were returned, full names and address of 
the parties involved being given, together 
with mention of the neighborhood theatre 
nearest to the residence of the winner of 
the tickets. 

The Cincinnati Post is the sort of news- 
paper that should be copied. When the 
newspapers of the nation adopt similar at- 
titudes toward the motion picture there will 
be cause for general rejoicing. And the 
exhibitor, by working hand in glove with 
the editor and other officials of his news- 
papers, can greatly hasten that day. 



Stock Attention Figure 
Serves Royal Exhibitor 



Even the exhibitor who draws 
heavily upon the stock of advertis- 
ing material to be found in the press 
book, using it with or without 
change to suit local conditions, finds 
himself hard pressed for suitable 
material when his attraction is near- 
ing the end of a long run. Yet he 
cannot, under any circumstances, 
permit his advertising efforts to lag 
simply because there is only a day 
or two left for the play to be shown. 
Every exhibitor has found himself 
in such a position. Here is one who 
solved the difficulty simply and 
effectively. 

The advertisement here reproduced, 
the original of which was two columns 
in width and of corresponding heighth, 
was used by the Royal theatre, El Do- 
rado, Kans., upon the last day of the 
Royal engagement of "The Miracle 
Man." 

As may be seen at a glance, there is 
no press book material in the composi- 
tion. Neither is there any specially made 
illustrations or hand drawn lettering. 
The border, also is of the stock variety. 

The figure of the man with arm raised 
to draw attention, if we may be per- 
mitted to jump at what seems to be an 
obvious conclusion, is one that has fig- 
ured in many advertisements of various 
nature. There is about it that haunting 
familiarity that stamps it as stock stuff. 

But it serves its purpose admirably. 



The purpose of the advertisement was 
to sound a last call to the effect that the 
picture was on exhibition for the last 
time in El Dorado. 

The press book, like most press 



An advertisement made up of stock ma- 
terial that serves well the last-call 
purpose of the Royal theatre, El Do- 
rado, Kans. 

books,* provided nothing serviceable for 
the occasion. That the management was 
equal to the occasion, making of stock 
material an advertisement that more 
than served its purpose, reflects great 
credit upon that management for in- 
genuity and resourcefulness. 



Cooperative Page Wins 
For Missouri Theatre 



"It's a good stunt, but you can't 
pull it in a small town," is a famil- 
* iar statement. It usually precedes 
an argument, which precedes other 
things less desirable. But not all 
small town exhibitors believe in the 
statement. And it is especially 
pleasant to find one that not only 
refutes the claim in his daily busi- 
ness life but writes of his experi- 
ence enthusiastically and for the 
benefit of other exhibitors who have 
not made the discovery that the big 
town stunt is the little town stunt 
adapted to city requirements — noth- 
ing more. 

We are presenting herewith the let- 
ter of B. G. Hall, advertising manager 
of the Princess theatre, Kirksville, Mo., 
which is managed by S. M. Kennedy. 
There are six thousand people in Kirks- 
ville. That the Princess employs an 
advertising manager is notable in itself. 
That the advertising manager was able 
to bring one third of the town's popula- 
tion into the theatre in one evening, a 
theatre which seats only six hundred 
and eighty, is something more than re- 
markable. 

His letter follows: 

"I am sending a copy of the full page 
advertisement run in the daily paper in 
our town on 'O Boy.' We ran this add 
three days before the showing of the 
picture, at a cost of fifteen dollars. I 
went to the business men and put the 
idea up to them, telling them the bene- 



LAST TIME 
TODAY 



Attention, El Dorado! 

It's Causing a Sensation as Never Before 



GEOKGE LOAN TUCKER'S 

"MIRACLE 
MAN" 

Showing Again Today For 
LAST TIME 

Wr rjtnnnt too strongly emphmtue the 
importance tlml you be scaled at >Urtinif 
lime* in oidrr to truly enjoy a perform- 

•THE MIRACLE MAN" 
Starts at 
1:00. 3:00. 5:00, 7:00, 8:15, 10:15 




81 



EXHIBITORS HERALD 



OH BOY. 



- OH BOY! 

Onc-tUtf Off "~ 
BEHTHA STEVENSON'S 




Hat SWfiw A Man 

OH BOY! 



One of the co-operative pages with which 
B. G. Hall, of the Princess theatre, 
Kirksville, Mo., drew, one third of 
that town's population to his theatre 
in one evening 

fits of this kind of advertising. They 
all bought space. 

"The same scheme can be worked in 
any town to great success, and I think 
my fellow exhibitors should know about 
it. The picture pleased every one and 
got a great many laughs. We charged 
25c straight and had no kicks. 

"I also had about twenty slides and 
run them every night in our theatre. 
People asked 'What is this Oh, Boy? Is 
it just an advertising scheme, or is it 
musical comedy?' We told them they 
would find out when Thursday's paper 
came out. 

"We did capacity business for three 
shows and were well pleased with the 
way the picture went over. 

"I would like to see this in the 
Exhibitors Herald, as I know it is a* 
great stunt and will get the business for 
any theatre. Our town has only six 
thousand population and we had two 
thousand of them in three shows at a 
seating capacity of six hundred and 
eighty seats." 

Yours truly, 

B. G. Hall, Adv Mgr.. 
Princess Theatre, 

Kirksville, Mo. 



ment used by this theatre on behalf of 
"The Perfect Lover," reproduced here- 
with, is testimony to that effect 

As it appeared, upon a page devoted 
almost entirely to motion picture adver- 
tising, many designs of larger dimen- 
sion and more pretentious composition, 
it drew first attention of four readers 
asked to glance over the page. That is 
pretty good testimony as to its attrac- 
tion power. 

Its intrinsic value, as a selling agent 
for theatre admissions, is a matter of 
opinion. It reveals nothing startling in 
the way of unique or original copy. The 
pictorial aspect of the design is the 
striking point. And this has been sim- 
ply gained. 

By suiting border to content, drawn 
type to straight type, combining the 
whole to harmonious effect, the thing 
has been accomplished. 

New Rialto advertising is good adver- 
tising. It is especially well fitted for 
the work it has to do in a city like 
Cleveland, where motion picture adver- 
tising is developed to a high state and 
space is used lavishly. Exhibitors simi- 
larly placed, particularly, should watch it. 



/RIALTO 

W.2S 14 rveeo- Lorain. 
WEST SIDE'S FINEST 
SUNDAY and MONDAY 

XZNOQN TO llPl\CONT. SU/JDAY 

EUGENE; 
IOBRIEN 

Tilt PERFECT 
LOVER 

Fay Tincher comedy, "Dangerous Nan McGrew." 
Added Attraction shown Matinee Only — Mack Swain 
ip "Daddy Ambrose." 



Today— 11 A. M. and 11 P. M. 
Continuous 
JACK PICKFORD in 
"Burglar, by Proxy" 



RIALTO COMCERT ORCHESTRA 



A two-column display which dominated 
the page of theatre advertisements 
upon which it appeared for the New 
Rialto theatre, Cleveland. 



Exhibitor's Drawings 

Advertising Feature 



New Rialto Ad Style 

Wins Page Prestige 



The man who stands out from the 
crowd is not always the man en- 
titled to the place of prominence. 
Brighter men, abler men, may fre- 
quently be found in the outer fringe 
of the gathering. But the man upon 
whom attention centers is, whatever 
else he may be, the best advertiser 
in the crowd. And it is with adver- 
tising that we are concerned. 

The New Rialto theatre, Cleveland, 
O., must not be looked upon, by reason 
of the above, as an organization that is 
only an advertiser. The comparison was 
used merely as an analogy, as an intro- 
duction. But the New Rialto is a good 
advertiser. The two-column advertisc- 



"Jack of all trades and master of 
none" certainly does not apply to 
H. A. Albright, manager of the 
American theatre, Butte. Montana. 
Readers who have followed his 
activities as recorded in these col- 
umns from time to time need not 
have this fact impressed upon them. 
But it hasn't been disclosed, to date, 
that Mr. Albright, in addition to 
being a progressive exhibitor and 
advertiser, is an artist whose work 
compares favorably with any ap- 
pearing in motion picture advertise- 
ments of the day. 

It isn't possible, of course, for every 
exhibitor to draw his own advertise- 
ments. So an exception must be made 
in this case, and an advertisement re- 
produced, not for the usual purpose of 

82 



adoption, but for its interest as a strictly 
magazine feature. 

Not that there are not several good 
features in the four-column American 
advertisement here shown. There are. 
But they are the features that character- 
ize all of Mr. Albright's advertising. 
They have been treated at length in these 
columns. 

For the present, attention should be 
directed especially to the picture of 
Douglas Fairbanks, which tops the box 
of copy in the display. It is the work of 
H. A. Albright, the exhibitor, who paid 
for the space and composed the whole 
advertisement. 

Many a man with the same talent 
would desert the exhibition business for 
the studio or advertising agency. , Not 
so Mr. Albright. He began his career 
as a billboard advertiser, connected 
with the Thomas Cusack Company, 
whose boards are familiar to every 
American. 

The screen drew him. He got into 
the business when it was young. He 
has seen it grow and has grown with it. 
As the advertising phase of the motion 
picture theatre became more and more 
important, Mr. Albright became more 
and more the man for the place. 

It must be a pretty satisfactory feel- 
ing that is his as he lays out his cam- 
paigns for coming productions. He 
knows they will "work." For he knows 
that he can put them through himself, 
from the buying of the space to the 
drawing of the last telling detail of the 
designs. Banners and the like, of course, 
are child's play to him. "Pretty lucky,'' 
must be the comment of the exhibitor 
who reads this story. To which we add 
our echo. 




DOUG' 
FAIRBANKS 

"HJS MAJESTY 
THE AMERICAN" 

Month* of iiiii- and fortune* of money hnvc been used 
in thu) tremendou* production -resulting in not only 
the greatest picture Ooag" has ever mode, but one of the 
biggeU spectacle* ever made- Eight reel* of rapid-fire 
action- the acene* (hitting from New York to the Mex- 
ican border and then to Europe; 5,000 people in the 
cast — telling* a mile long -everything true in detail' 
BUT—mM (hi* would be uacles* without a REAL *t*r- 
and, im't Doug the star of stars? 

PATHE NEWS 

Pro*. MannikS Orchestra Parks at the Cant Wurhtter 




II You're Planning on Tomo-Ksws Mwtinte, Come Early? 
Doors Optn Promptly at II 



A lucky exhibitor is H. A. Albright, who 
can draw illustrations like the one here 
presented for his American theatre, 
Butte, Mont. Reproduction 1/16 ori- 
ginal size. 



EXHIUI T O R S HERALD 




Lots of space, good stills, a strong "spot" center and a little copy make up a power- 
ful six-column spread for the Knickerbocker theatre, Nashville, Tenn. 



Balance Gives Force 

To Nashville Display 



Man has two ways of impressing 
upon his hearers the importance of 
that which he has to say. He may 
whisper it confidingly or he may 
shout it with the emphasis of which 
he is capable and the lung power at 
his command. Both serve at times. 
But the latter method has come to 
be practised almost universally by 
advertisers. It is, they say, the more 
"forceful" method. 

That is the method used by the Knick- 
erbocker theatre, Nashville, Tenn., in the 
six-column advertisement for "The 
Right to Happiness," Dorothy Phillips' 
recent Universal-Jewel production, dur- 
ing its run at that playhouse. 

Yet there is a quiet dignity about the 
announcement, as may be seen in the re- 
duced reproduction presented herewith, 
that does away with the objection com- 
monly registered against the shouting 
method. 

Perhaps the reason for this apparent 
phenomenon lies in the excellent balance 
which has been maintained in the con- 
struction of the composition. The stills 
at right and left are different enough to 
win individual attention, yet similar 
enough to effectively weigh down their 
respective sides of the display. The 
heart used in the middle, probably em- 
ployed with a view to connecting the pic- 
ture in the public mind with "The Heart 
of Humanity," the star's last big produc- 
tion and a sensational success, provides 
the point without which no advertise- 
ment can hope to win a wide reading. 

To avoid any "top heavy" appearance 
that might have developed, the title and 



the star's name have been put in light 
drawn lettering of sufficient depth and 
size to lend to each of these the im- 
portant appearance required. 

All things considered, the layout is a 
highly commendable one. The means by 
which this effect has been gained deserve 
study. 



Unique Lay-Out Stunt 
Presents Policy Angle 



That which is new is not to be 
judged quickly and with assurance. 
The surprises that make business and 
especially the business of exhibiting 
motion pictures attractive, frequent- 
ly are not properly appraised at first 
sight. But the best service that a 
department of this kind can render 
is the pointing out of any and all 
new methods in advertising that pre- 
sent themselves. 

We are presenting herewith, in greatly 
diminished proportions, the five-column 
advertisement used by the Standard 
theatre, Cleveland, Ohio, during the run 
at that theatre of "Blind Husbands," 
Erich Stroheim's Universal-Jewel pro- 
duction. It presents' something new in 
advertising layouts. 

The placing of the star's head upon 
the body of a serpent, considering the 
type of the picture, is a commendable 
enterprise. The purpose of the star, in 
the play, is to make himself as cordially 
hated as it is possible for him to do. 
An advertisement of this nature, there- 
fore, is in line with the desired end. 

The marriage license, which is worked 
into the background, is also an effective 
item. 



But the newspaper clippings which 
have been inserted attract particular at- 
tention. Here is the innovation. 

In the reproduction it is doubtless dif- 
ficult to read even the headlines. In the 
original the whole contents could be 
read. It may be well, therefore, to list 
the stories as to character. They were 
clipped from various newspapers about 
the country, have nothing to do with 
the production being advertised, and bear 
date lines that stamp them of recent 
origin. 

One chronicles the sentencing of a 
convicted assasin as his baby plays hap- 
pily about the court room. Another 
states that a coroner is to investigate 
the death of a certain widow. In another 
a judge bars a lady's husband from his 
court room during the hearing of a 
rather indefinitely stated case. A smaller 
one is very similar, hi the upper right- 
hand corner of the clipping display a 
husband testifies that a strange man shot 
his wife. Below it a popular divorce 
case is reported to have at last come 
to trial. A desertion charge and a story 
to the effect that a series of fatal love 
tragedies is sweeping Germany as a 
consequence of the war, completes the 
list. 

Not a very savory list, certainly. But 
it may have served its purpose. It's a 
new trick. It will have to be tested be- 
fore its effect can be ascertained. What 
do you think about it? 




The Standard theatre, Cleveland, used 
this six-column display. Look it over 
closely. Read the accompanying di- 
gest — and form your own opinion. 



Feminine Star Signed 

For New "Tarzan" Film 

Evelyn Fariss, one of the younger 
film stars, has been engaged by Weiss 
brothers for the leading feminine role 
in "The Return of Tarzan," which it is 
announced will be filmed on a large 
and elaborate scale. 

Miss Fariss is already at work on the 
production, having made exteriors in 
Lakewood, N. J., and Jacksonville, Fla. 
With other members of the company, 
she will soon leave for Los Angeles, 
where the next two months will be spent 
in making the remainder of the ex- 
teriors. 



S3 



EXHIBITORS HERALD 
TOM MIX DONS FROCK COAT AND STRING TIE 




Three scenes from "The Feud," the cowboy hero's , latest feature production, the action of which as the title suggests 
centers around a quarrel of two families. The story is by Charles Kenyon. The feature was staged by Edward J. 
Le Saint. 



Great Influence of Trade Paper 

With Exhibitors Proven in Test 



A reply to contentions he has heard 
that exhibitors do not read trade jour- 
nals is made this week by J. D. Wil- 
liams, manager of First National Exhi- 
tors' Circuit, who cites the number of 
responses from exhibitors that has re- 
sulted from the publication of a two- 
page advertisement two weeks ago, 
signed by the Exhibitors' Defense Com- 
mittee of the Circuit. 

"There are several important execu- 
tives in the film business," declares Mr. 
Williams, "who have repeatedly declared 
that trade journal advertising was, to a 
great extent, negligible in value because 
only a few exhibitors, comparatively, 
took the time or trouble to read it. 

"Within eight days after the trade 
papers containing the advertisement of 
the Exhibitors' Defense Committee had 
been mailed to subscribers we had re- 
ceived more than a thousand letters 
from exhibitors, requesting details. The 
rate of replies in the last {our days has 
been about two hundred a day. No cir- 
cular letters, no reproductions of the 
ad, and no direct communications of 
any character bearing on the ad, were 
sent to exhibitors other than the mem- 
bers of the circuit. This precludes any 
possibility that exhibitors could have 
seen the announcement anywhere ex- 
cepting in the trade journals. 

Replies from Film Papers 

"And a significant feature of the re- 
plies is that of the total number re- 
ceived wherein exhibitors specifically 
mention the trade organs in which they 
read the 'Warning' announcement, there 
is an average of twelve references to 
one or more of the five trade papers 
that are published exclusively in the in- 
terests of the film industry to one credit 
to publications that have only limited 
motion picture departments. 

"This is another evidence that the 
year-old beliefs of the exhibitor members 
of First National to the effect that ad- 
vertisers can reach their market through 
the five recognized trade journals with- 



out necessity of space in other mediums, 
is absolutely correct. 

Result Directly Traced 
"In making this statement I realize 
that the very nature of the 'Warning' 
advertisement commanded attention be- 
cause of the curiosity and interest it 
was certain to arouse. But the fact i*- 
that if the hundreds of exhibitors who 
have replied to this ad had not been 
reading the advertising sections of the 
trade papers they would not have seen 
that particular two page announcement." 

Prince of Wales Visits 

Recorded By Fox News 

Fox News claims to have the most 
complete pictorial record of the progress 
of the Prince of Wales during his visit 
to the United States. 

From the moment the democratic 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



84 



young heir to the throne of Great Brit- 
ain entered this country he was con- 
stantly in range of Fox News camera- 
men, so true is this that recorded in 
the film are many intimate peeps at the 
Prince and his party which it is said 
were secured by no other film producers. 

At every point of interest visited by 
his Royal Highness, at every public re- 
ception tendered by a city or other gov- 
ernment official; in fact, every time the 
Prince appeared in public, there also was 
a Fox News cameraman, and the com- 
bined result has been deftly woven into 
a screen travelogue dedicated to the 
Frince bv William Fox. 



"The Veiled Marriage" 

First Buel Production 

Frank G. Hall, president of Hallmark 
Pictures Corporation, announces that the 
title of Keanan Buel's first production for 
the Famous Directors' series is "The Veiled 
Marriage." 

"The Veiled Marriage" is a screen ver- 
sion of an original story by J. L. Burke and 
stars Anna Lehr, supported by Ralph Kel- 
lard, John Charles, Frank G. Murdock, Wil- 
liam Garr and Dorothy Walters. 

Miss Lehr has the role of Margaret Fal- 
lon, whose father has met with financial 
ruin. She meets an unscrupulous society 
youth and through his machinations she is 
deceived into marrying a man whom she 
does not know, but who, through a strange 
turn of events, proves to be the man she 
loves. 



Fitzgerald Comedy Dec. 14 

The first of the series of two-reel 
comedies starring Cissy Fitzgerald will 
be published on December 14. United 
Picture Theatres of America announce 
that the title will be "Cissy's Economy" 
and that it provides Miss Fitzgerald with 
the sort of role that she has made fa- 
mous on the stage. 



Bomb Joins Nielan 

Marshall Neilan has appointed Willia 
H. Bomb, formerly studio manager fo 
the Famous Players-Lasky studio in Ne 
York, to act in the same capacity fo 
Neilan Productions. 



EXHIBITORS HERALD 

Latest Safety Appliances Being 

Installed at the Mayer Studio 



The last word in motion picture studio 
equipment has been added to the new $200,- 
000 Louis B. Mayer studios, now under 
construction in Los Angeles. With the 
knowledge that many studios are not ac- 
tually meeting with the requirements of 
the law in regard to safety appliances the 
Mayer interests have secured the newest 
and best of electrical apparatus and safety 
appliances. 

R. E. Ross, head electrician, has installed 
a number of his own inventions, among 
them beins; externally operated interlock- 
ing switches, said to be absolutely "fool- 
proof." 

Powerhouse Well Equipped 

The powerhouse is being equipped with 
synchronizing motor generator sets with a 
capacity of six hundred kilowatts. Many 
studios are not fully equipped with such 
sets. The studio wiring is strictly up to 
the latest points and the entire studio will 
come up to the standards of safety de- 
manded by underwriters and state laws. 
All of the lighting equipment is new. 

The powerhouse is centrally located to 
all three stages and the transformer vault 
is built on the second floor. 

Robert Bennett, technical director and 
one of the studio designers, declares the 
new studio will be the best in the world. 
An innovation is the installation of full stage 
length overhead bridges. These permit lull 



lighting of the stages throughout their en- 
tire lengths. 

Three Stages Connected 

The stages, three of the largest in the 
country, are connected with immense open- 
ings equipped with sliding doors, thus per- 
mitting long shots of all stages. The space 
between the stages has been utilized as 
an immense scene dock. A special property 
building has been built and the studios con- 
tain special conveniences for workmen. 

Work on the magnificent administration 
building has been started and concrete is 
being poured. 

Initial Truex Comedy 

Shown at Washington 

"The Night of the Dub," the two-part 
comedy which is the first of the Ernest 
Truex comedies to appear upon the 
Paramount-Artcraft schedule, was given 
a week's pre-publication showing at 
Loew's Palace theatre, Washington, D. 
C, and is reported to have more than 
pleased the audiences that saw it. 

The feature length production that 
was also shown is reported to have been 
one of the most successful comedy- 
dramas current, despite which fact the 
two-reeler brought forth laughter of a 
quality which convinced the manage- 
ment that Truex comedies were directly 
in line with public demand. 



William S. Hart Is 
At Work on Second 
Of His New Series 

William S. Hart is again at work on a 
new production — his second under his 
new contract with Famous Players- 
Lasky, the first being "Sand!" which was 
recently completed. 

The new story will take him away on 
location, and he will camp there for sev- 
eral weeks, with his company. It was 
written by Mr. Hart and Lambert Hill- 
yer, and the latter is also directing. The 
star believes it is one of the strongest 
stories he has ever had. The title and 
cast will be announced later. 

"Sand!" is declared to be a particu- 
larly effective vehicle for Hart, and it 
also is notable for the fact that it brings 
the Pinto pony back into the limelight. 
This equine actor is Bill Hart's special 
pet, a horse with human intelligence, 
and he plays a big part in the story. 

"Sand!" is a title with a double mean- 
ing. It implies the courage of man. 
woman and horse, and alludes also to the 
great stretches of sandy desert where 
many of the scenes are laid. It has a 
railroad feature as well which is a nov- 
elty and lends added interest. 



Warner Bros. Secure 

Selig Animal Serial 

The American and Canadian distribu- 
tion rights to "The Lost City," the 
fifteen episode serial being produced by 
Col. William Selig with Juanita Hansen 
as the star and in which the animals of 
the Selig zoo figure prominently, have 
been purchased by the Warner Bros., 
according to announcement just made 
by the producing company. 

George Cheseboro, Hector, Doin and 
Frank Clark are members of the sup- 
porting cast. E. A. Martin is directing. 
Eight episodes have been completed and 
work is progressing rapidly, it is said, 
upon the remainder. The story deals 
with a hunting expedition which arrives 
in Africa by plane and discovers a lost 
city, governed by a white king and his 
daughter. The complications which 
make up the story follow the attempt to 
rescue the princess. 



Dates On Fox Special 

Aggregate Ten Months 

According to reports from the home 
office of the Fox Film Corp., the con- 
tracts that have been received to date 
for the showing of "Should a Husband 
Forgive?" the latest special production 
to be offered by this company, aggre- 
gate a total paying time of ten months. 

Fox executives attribute the booking- 
popularity of the attraction to the expe- 
riences that exhibitors have had with 
"Checkers" and "Evangeline," recent 
publications widely exploited. It is ex- 
pected that "Should a Husband For- 
give?" will establish a new record for 
booking days for the Fox organization. 



Macomb Theatre Sold 

The Grand theatre at Macomb, 111., has 
been sold, H. B. Frank retiring from the 
management. 



DID YOU HEAR THAT ONE ABOUT—? 




THEY say that Alan Crosland, director for Selznick Pictures, has an unlimited 
supply of funny stories and keeps his companies in good humor by relieving 
the tension of work with the latest of the "Pat and Mike" tales. Here, the cam- 
eraman has caught him entertaining Myron Selznick and Elaine Hammerstein dur- 
ing a pause in activities at the Selznick studios. 

85 



EXHIBITORS HERALD 



The Sagebrusher" to Be Second 

Of Great Authors' Productions 



W. W. Hodkinson has announced as 
the second Benjamin B. Hampton- 
Great Authors' production, "The Sage- 
brusher," by Emerson Hough for De- 
cember pre-release engagements in the 
largest American cities. 

Five Months in Making 

With the deliberation that has marked 
all of Benjamin B. Hampton's produc- 
tion work, "The Sagebrusher" has been 
in work for five months, during which 
time Emerson Hough, the author, has 
been in constant association with the 
producer at the Los Angeles studios. 
This form of author co-operation was 
employed in two previous Benjamin 
B. Hampton productions, Stewart Ed- 
ward White's "The Westerners" and 
Zane Grey's "Desert Gold." 

"The Sagebrusher," besides being a 
story of love and faith is announced as 
a picture of gigantic action and thrills. 
Mr. Hough's novel is one of the year's 
biggest sellers and in translating it to 
the screen Mr. Hampton is said to have 
given it the vitality that only a very 
human man could impart to a picture. 
Arrange for Showings 

Pre-release showing will be held in 
twenty or more of the country's larg- 
est cities for the second and third weeks 
in December, bookings already having 
been made as of these dates. 

"The Sagebrusher" is an all-star cast 
production with Roy Stewart, Margue- 
rite de la Motte, Noah Beery, Arthur 
Morrison, Bettv Brice, Gordon Russell. 
E. N. Wallock, Thomas O'Brien and 
Aggie Herring. 

"The Sagebrusher" was directed by 
Edward Sloman, who supervised the 
production of "The Westerners." 



"Quimby Tribute Month" 

Breaks Pathe Records 

Spurred by the competition for prizes 
offered to branch managers turning in 
the heaviest business in November, 
"Quimby Tribute Month," Pathe book- 
ings and collections attained record pro- 
portions during the last week. Feature 
bookings went higher, and marks set in 
September and October will be over- 
shadowed by the reports for November. 

Heavy bookings were recorded on 
"The Gay Old Dog," "A Woman of 
Pleasure," "The Right to Lie," "A Dam- 
sel in Distress," "The Thirteenth Chair," 
"The World Aflame," "The Virtuous 
Model," "The Moonshine Trail" and "Oh 
Boy," which is still booking heavily de- 
spite its long run. Other features which 
met with popular favor from exhibitors 
during the week are "Twin Pawns," "The 
False Code," "Impossible Catherine," 
"The Love Cheat," "The Unknown 
Love," "Common Clay," "Gates of 
Brass," "The Bishop's Emeralds" and 
"The Master Man." 

Not only are the bookings surpassing 
all previous records, but exhibitors have 
recognized the merit of the Pathe fea- 
tures, and are paying higher prices for 
the product than ever before." A Woman 
of Pleasure" and "The Gay Old Dog," 
latest of the series, are making the pace 
for the other productions, it is claimed. 
Each of these photodramas is on tin- 
way to equal the performance of "Oh 
Boy," "Common Clay," and "The Thir- 



teenth Chair," which have enjoyed longer 
and more prosperous life than any other 
features Pathe ever distributed. 



Volunteer Reviewer 

Gives Out Statistics 

On National Board 

Figures just issued through the 
National Board of Review of Motion 
Pictures, indicate the amount of service 
which its members render. One of these, 
the secretary of an important educational 
institution in New York City, has kept 
a record, since his connection with the 
Board, which shows that between March 
14, 1916, and October 1, 1919, he has re- 
viewed 602 pictures amounting to ap- 
proximately 2,500 reels, representing at- 
tendance at 345 meetings and 835 hours 
spent in projection rooms. 

These figures are said to be typical oi 
the extent of service donated by New 




Adventure, tragedy and romance in "The 
Host of Luck/ 9 a screen classics produc- 
tion with an all star cast* to he dtatrih- 
uted hy Metro Pictures Corporation. 



York citizens — leaders in civic, educa- 
tional and social welfare activities to the 
work of the National Board of Review, 
whose membership is entirely voluntary, 
but carefully selected with regard to in- 
telligence, disinterestedness and depend- 
ability. Everett Dean Martin, director 
of the Cooper Union forum in New York 
City, is chairman. 

Service with the Board appeals to busy 
people of this type by reason of its broad 
scope and constructive character. Not 
only does the Board pass upon all enter- 
tainment films before release, but selec- 
tions are made, and lists circulated 
monthly among the subscribers, of those 
pictures deemed suitable for family ex- 
hibition, young people's performances, 
church and community use, etc. The 
Board is opposed to legalized censorship 
of the screen, believing that more can be 
accomplished by these representative 
volunteers, whose decisions having the 
weight of public opinion, are alike re- 
spected by producers and enforced by 
co-operating city officials, than by any 
small group of political appointees. "Se- 
lection — not censorship — the solution" is 
the foreword of a catalog of good films 
issued by the Board. This motto con- 
tains the kernel of the Board's phil- 
osophy with regard to raising the aver- 
age quality of screen offerings. 

Report Outlook Good for 
Constance Binney Feature 

The enthusiasm displayed by Michigan 
exhibitors, according to Neil Kingsley, 
Realart's manager at Detroit, augurs well 
for the reception Constance Binney's 
first Realart picture "Erstwhile Susan" 
will receive as soon as it is released. 

Miss Binney opened at the Shubert- 
Garrick in Detroit on Sunday, Novem- 
ber 9th, in "39 East," the Rachel Croth- 
ers' play which is creating as profound a 
sensation on the road as it did in its 
eight months' run at the Broadhurst 
and Maxine Elliott Theatres in New 
York. The S. R. O. sign was hung in 
the lobby early in the afternoon. There 
were standees two deep back of the 
orchestra floor when the curtain went 
up. 

"Erstwhile Susan" opened at the Still- 
man Theatre 'in Cleveland on the 9th, fol- 
lowing Miss Binney's personal appear- 
ance there the previous week in the 
Crothers' play. James B. Reilly, Real- 
art's Cleveland manager, reports that 
his territory is booked practically solid 
and predicts that the reception "Erst- 
while Susan" received at the Stillman, 
will be duplicated wherever Miss Bin- 
ney's picture is to be shown. 



Anita Stewart Arrives 

In California To Work 

Anita Stewart, whose next production 
upon the First National schedule is "In 
Old Kentucky," has arrived at the Louis 
B. Mayer studios in Hollywood and is 
preparing for actual work upon the pro- 
duction of "The Fighting Shepherdess," 
with which she is to begin what is ex- 
pected to be a busy studio year. 

Miss Stewart left New York on Fri- 
day, November 14, accompanied by her 
mother and brother, following a two 
months vacation enjoyed in the East. 
Edward Jose will direct the production 
upon which she will begin work as soon 
as preliminary plans are fully drawn up 
and the way is cleared for actual cam- 
era work. 



86 



EXHIBITORS HERALD 



pmiiiiiiiiiiiiiuiiiiuiWiiiuiiunniiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiuiiiiiiiiiiiH 

J INDUSTRY OFFERS OPPORTUNITIES 

R. H. Cochrane, Vice-President of Universal, 
Cites Many Instances of Rapid Advancement 
of Men Who Started at the Bottom of Ladder 

S^Miiininiinura^ 

by winning first prize in the 



That the motion picture art or indus- 
try holds forth to the man of brains 
unlimited opportunity for the better- 
ment of himself is the opinion of R. H. 
Cochrane, vice-president of Universal. 
Mr. Cochrane was recently queried on 
the possibilities of business success for 
men in the film industry. 

He pointed out the many men who 
were now film officials but took occa- 
sion to emphasize the importance of 
the fact that a man's success in the 
film art depends entirely upon himself, 
whether he be an employe of a produc- 
ing company or an exhibitor. Mr. Coch- 
rane cited the rise of several Universal 
men who within a comparatively short 
time have established themselves with 
the Universal company. 

"The picture art," Mr. Cochrane said, 
"is so new yet so firmly founded that 
the changes for growth are unlimited. 
Tarkington Baker's Rise 

"Speedy rise to prosperity is not all 
in the business 'success' of the weekly 
magazines. For instance the case of 
Tarkington Baker, well-known film offi- 
cial, may be cited. Mr. Baker a little 
more than a year ago was dramatic 
critic and editorial writer for a middle- 
western newspaper. He had had pre- 
viously several years of press-agent ex- 
perience. He attracted the attention of 
Carl Laemmle, Universal's president, 
and was made director of publicity for 
Universal. His ideas and work were 
so commendable and his vision so keen 
that within six months after he asso- 
ciated himself with the company he 
was made general-manager. Today he 
is one of the best known film officials. 

"Dan Lederman, known as a capable 
film executive, was at one time man- 
ager of the Des Moines Universal ex- 
change. He was brought to New York 
and not only was made assistant to 
Carl Laemmle but was made assistant 
treasurer of the company. 

Berman Advanced Rapidly 

"H. M. Berman, now general man- 
ager of Universal's Exchange, entered 
the picture industry only four years ago 
and two years ago was put in charge 
of the Jewel productions at the Univer- 
sal home office. 

"Paul Gulick, former dramatic critic, 
exhibitor, and publicity manager is now 
editor-in-chief of Universal's Moving 
Picture Weekly and is especially well 
known as the president of the A. M. 
P. A. 

"George E. Kami, who started on his 
business career as stenographer, was 
promoted to private secretaryship and 
now holds the estimable position of 
export-manager of Universal. 

"Harry Levey, entered the film in- 
dustry as a film salesman. He became 
a sales 'ace' and now is general man- 
ager of Universal's Industrial depart- 
ment, the largest department of its kind 
in existence. 

"Herman Stern started as a film 
salesman with practically no experience 
four years ago, and one year ago he was 
made manager of the Pittsburgh Ex- 
change. Last June he celebrated his 



success hy winning hrst prize m 
Universal Anniversary competition. 
Salesmen Win Way Up 
"A film salesman who persisted in 
doing things differently and better is 
I. L. Lesserman, now manager of the 
Chicago Exchange. 

"Many know the success of W. R. 
Wilkerson, who started as a Jewel sales- 
man in the New York office. A short 
time_ later he was made manager for 
Jewel sales, and is now manager of the 
exchange of Kansas City, Mo. 

"Very interesting is the career 
of Geo. Levine, who started as a thea- 
tre peanut boy. He became so proficient 
in selling peanuts he decided that he 
could sell something else, and after a 
year and one-half experience as a film 
salesman, was promoted to the man- 
agership of the Milwaukee exchange. 

"W. C. Herman was at one time in a 
department store. He had served faith- 
fully and well and a year ago he was 
selected as service manager for the New 
York exchange. 

Started As Errand Boy 
"From errand boy to short subject 
manager is the record of Maurice Hel- 
man, of the Chicago exchange. Helman 
knows every Chicago exhibitor and is 
a man who places Universal's serials in 
many of the largest theatres. 

"Carroll Nathan, known among all the 
film salesmen in New York City, started 
two years ago selling Jewel pictures. 
Nathan had ability, and by applying 
himself, so impressed the sales manager 
that he was recently sent to San Fran- 
cisco as assistant manager. 

"M. A. Chase was a worker who 
didn't look for the big salary to start 



with, but who had initiative and new 
ideas. Chase is now representing Uni- 
versal in Russia, and reports show that 
he is making good. 

"One year ago Charles King was 
office manager of the New York ex- 
change. King interested himself in 
every department of Universal, and to- 
day he represents the company in Cuba. 
He makes several trips to the home 
office each season and is one of the 
most successful foreign representatives 
of any film company. 

"A. E. Rosenberg outgrew the city of 
Chicago. He had made good there and 
was looking for new worlds to conquer. 
He now represents Universal in the 
largest city in the world, London, Eng- 
land. 

How Isen Advanced 

"One of the latest promotions was 
that of Monroe Isen. Isen started in 
the reel room went to the booking office, 
was made a salesman and last spring 
was sent to Canal Zone to represent 
Universal. Some idea of Isen's success 
may be had in the fact that he returned 
recently to make arrangements to secure 
many more films than had been the 
usual number to send to this territory." 

The names and records of these men 
have been cited to bear out Mr. Coch- 
rane's statement that the film industry 
has much room for men with ability and 
initiative. This record was recently sent 
out in a bulletin to all of Universal's 
exchanges, with the idea of showing 
every employee the possibilities for his 
success. 



Comedy Company Formed 

Plans are now well under way for 
the organization of a producing com- 
pany which will make two-reel comedies 
starring Stella Mayhew, prominent vau- 
deville and musical comedy comedienne. 
She will be associated in her new enter- 
prise with A. E. and R. R. Riskin, who 
will exploit and market her product 
through their offices in the Chandler 
Building, 220 West 42nd St., New- 
York. 



A VIRTUOUS VAMP VAMPING VIRTUOUSLY 




Constance Talmadge charming two of her many admirers in "A Virtuous Vamp," 
her current First National production, adapted by John Emerson and Anita Loos 
from Clyde Fitch's novel, "The Bachelor" 



87 



EXHIBITORS HERALD 



New Portrait of Betty Hilburn 




Miss Hilburn, who became a star over night by her interpretation of the leading 
role in the latest Williamson feature "Girl of the Sea," which is presented by 
the Submarine Film Corporation. 



When Bearcat Went Dry" Making 

New Records for World Pictures 



World Pictures issued a second state- 
ment within the past few days, declar- 
ing that the flood of contracts for 
"When Bearcat Went Dry" continues 
to pour in and the feature is setting new 
booking records for the company in 
many territories. 

Success at Mattoon, 111. 

Exhibitor J. W. Sanders, owner of the 
Strand theatre at Mattoon, 111., writes: 
"I will say that it is the best picture of 
the kind that I have ever seen or run. 
I did a splendid business, made good 
money and had to have the police to help 
take care of the crowds. I am glad that 



I booked this picture and would urge 
everyone to book it that can." 

A telegram from John Child, manager 
of the World Pictures Exchange at Den- 
ver, reports: " 'When Bearcat Went Dry' 
opened Strand theatre. Record busi- 
ness, impossible to handle crowds. Ex- 
tra police necessary. Line from ten in 
the morning until late at night seeking 
entrance. Picture received with big ap- 
plause. Run will be extended and house 
opened early to handle crowds." 

Fight for Standing Room 

Floyd St. John, manager of the San 
Francisco Exchange of World Pictures. 



was the recipient of the following let- 
ter from H. MacDonald, who operates a 
large theatre at Vallejo, Calif.: 

"We were unable to handle the crowd. 
Never before have we sold tickets at the 
back door allowing standing room. They 
were willing to stand to see it. 

"I have plans for something larger 
in a theatre. It will have to come if I 
continue to use World Pictures. I will 
recall Bearcat a little later." 



Curtiss Player Veteran 

Of 43 Years' Experience 

Frank Burbeck, who plays the part of 
Stephen Field in "Who's Your Brother?" 
produced by the Curtiss Picture Corp.. 
with Edith Taliaferro in the leading 
feminine role, has been in theatricals 
forty-three years to date. 

Mr. Burbeck began his career upon 
the stage of the old Boston Theatre and 
Museum, one of the landmarks of the 
theatre's progress in America. Since 
that time he has served twenty-one 
years in the employ of the Frohman in- 
terests, has supported Maude Adams in 
"Joan of Arc" and "Twelfth Night," has 
made Victor records of some of the 
better known Shakespearean dramas 
and soliloquies, and is playing in the 
cast of "The Riddle Woman," Bertha 
Kalich's present stage production. His 
previous screen appearances have been 
in support of Arthur Ashley and Vir- 
ginia Pearson. 



Fox Sends News Reels 

With Belgian Royalty 

Through arrangements made with the 
Navy Department the Fox Film Cor- 
poration provided the George Washing- 
ton, upon which King Albert and Queen 
Elizabeth of Belgium returned to 
Europe after their visit to America, 
with every Fox News in which the royal 
party were shown at various stages of 
their transcontinental tour of the 
United States. 

So rushed were the royal couple dur- 
ing their visit here that they had no op- 
portunity to see the many motion 
photographs which were taken of them. 
Due to the arrangements made by the 
Fox organization every scene which 
was taken by Fox News photographers, 
which includes portions of their stays in 
all of America's principal cities, were 
shown to them while on the homeward 
voyage. 

Kenyon and Hull Join 

Mayer Scenario Force 

A. G. Kenyon, who started his career 
as a scenario writer with Universal, has 
joined the Louis B. Mayer staff and is 
now working on the scenario for Mil- 
dred Harris Chaplin's second big First 
National picture, a story by Grace Miller 
White, author of the "Storm Country" 
stories. 

Kenyon made a name for himself dur- 
ing his service with Metro, writing for 
May Allison, Bert Lytell, and Hale 
Hamilton. He also did work for Fox, 
writing for Tom Mix and Gladys Brock- 
well. 

George Hull, author, who has been in 
picture work exclusively during the last 
two years, will handle continuity for 
the Louis B. Mayer interests. 



88 



EXHIBITORS HERALD 

Famous Players- Lasky Announces 

Purchase of Plays for Two Stars 



Famous Players-Lasky Corporation 
announces the purchase of three new 
stories for early production. They are 
"Rozanne Ozanne," by Cynthia Stock- 
ley; "The Frontier of the Stars," by 
Payson Terhune, and "A Lady in Love," 
an unproduced play by Caroline Duer 
and Harriet Ford. 

"Rozanne Ozanne" and "A Lady in 
Love" will be starring vehicles for 
Ethel Clayton and will be produced after 
the completion of "All in a Night," the 
Samuel Merwin story recently acquired 
for her, while "The Frontier of the 
Stars" was purchased for Thomas 
Meighan. 

The Cynthia Stockley story is one of 
the South African tales which have 
earned for the author a reputation 
among writers of fiction. The scene is 
laid in the diamond country, the heroine 
being one of the twin daughters of 
Sophia Ozanne, a former hotelkeeper of 
Kimberley. Growing to womanhood, 
she falls under the mysterious influence 
of a Malay woman who inculcates in 
her a hatred for her fellow beings and 
a love for diamonds. How these tenden- 
cies are overcome by the love of a man 
makes a story of absorbing interest, it 
is said. The story first appeared serially 
in Cosmopolitan Magazine in 1915. 
New Clayton Vehicle 

"A Lady in Love" is a three-act drama 
which is declared to be well suited to 
Miss Clayton. It is the story of a girl 
who elopes from a convent in California 
and marries a worthless young fellow 
only to find, immediately after the cere- 
mony, that he already has a wife and 
child whom he has deserted. The two 
wives return to the East, determined to 
guard the secret of the double marriage 
until the tangle can be unraveled with- 
out causing a sensation. Meanwhile, a 
lawyer falls in love with the unhappy 
bride and it is through his influence that 
the unfortunate affair is satisfactorily 
straightened out. 

"The Frontier of the Stars" is a story 
of regeneration, somewhat reminding 
one of "The Miracle Man," and was 
purchased for Mr. Meighan at his 
earnest solicitation. The hero formerly 
was leader of a gang of thugs. In flee- 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



ing from a detective he takes refuge in 
the room of a young invalid girl. He is 
subsequently "framed" by his former 
gang companions, but a thrilling rescue 
of his sweetheart from a burning build- 
ing leads to a thorough investigation 
and the arrest of those who have been 
hounding him. 

Another Melford Announced 

The Production Department also an- 
nounced that George Melford, as soon 
as he completes "The Sea Woif." which 
is now in its final stages at the Lasky 
studio, will start production of "The 
Round-Up," Edmund Day's Western 
drama which served as a stage vehicle 
for Maclyn Arbuckle for several sea- 
sons. It will be produced as a special 
with an all-star cast. 



Four Players Complete 

Cast of "Lost Money" 

"Lost Money," Denison Clift's story of 
the African veldt, in which Madlaine 
Traverse is featured and which is sched- 
uled for November publication on the 
Fox schedule, is unique in that the cast 
includes but four players — George Mc- 
Daniel, Henry Hebert and Edin B. Til- 
ton being the actors chosen for the sup- 
porting roles. 

In the story Miss Traverse is cast as 
the daughter of a millionaire living in an 
African city. She is stolen by a rough 
character and taken across the little 
known veldt, undergoing many adven- 
tures before the happy ending brings her 
true love and its reward. One of the 
big moments of the play is the burning 
of a diamond hunter's ranch, which is 
said to have been reproduced with ex- 
cellent effect. 



Opens Specialty Studio 

For Fox News Novelties 

The Fox News Specialty Studio, de- 
signed and equipped for the production 
of special features to be incorporated 
in the Fox News, has been completed 
and is now in operation at 43rd street 
and the North River, New York. 

The original plans for the Fox News 
as conceived and laid out by William 
Fox and Winfield R. Sheehan, general 
manager, call for magazine features as 
well as strictly news events in the 
weekly. Managing Director Herbert E. 
Hancock of the Fox News has equipped 
the new studio for this purpose and 
placed his brother, Don Hancock, in 
charge. Eugene French, a photographer 
who has contributed various original de- 
vices to his profession, is head camera- 
man. 



Writers Join Staff 

Of "Model Comedy Co. 

Bruno J. Becker, general manager of 
the Model Comedy Company, this week 
added two scenario writers to the com- 
pany's staff. They are George Kend- 
rick, formerly scenarist with the old 
Kalem Film Company, and Harry Clin- 
ton, author of many accepted scenarios 
on the West coast. They will write 
two-reel subjects featuring Gale Henry. 




MARY MILES MIXTER 
Realarfs pretty little star nho has re- 
turned to the "West Coast and is already 
at work on another feature. 



Select Employes Receive 

Life Insurance Policies 

Employes of Select Pictures Corpora- 
tion are this week receiving the free life 
insurance policies which President Lewis 
J. Selznick last August announced had 
been underwritten through the Travel- 
ers Insurance Company of Hartford. 
Although the policies are only now be- 
ing received by the various members of 
the organization, the insurance became 
effective on August 1, last, and will con- 
tinue in effect as long as the individual 
holders of policies are employes of the 
corporation. In the event that an em- 
ploye severs his connection with the 
organization, there is a clause which per- 
mits the individual to continue the in- 
surance in his own behalf. 

Group insurance, which is the type of 
insurance under which Select Pictures 
Corporation has taken measures to pro- 
tect its many employes, has been in gen- 
eral use by corporations for several 
years, but this is said to be the first 
instance on record of its application in 
amusement circles. Select insurance af- 
fects every member and employe of the 
organization who has been listed on the 
membership roll for a period of six 
months or longer, and continues there- 
after on a sliding scale of increased in- 
surance. 



Fox Academy of Music 

Books "Black Secret" 

For the second time in its history, 
William Fox's Academy of Music, one 
of the largest first-run houses in Greater 
New York, has booked a serial, — and 
again it is a Pathe's s-eries to receive 
this distinction. The Pathe home office 
announces this week the booking of the 
latest Pearl White-Pathe serial, "The 
Black Secret," for the entire Fox Circuit. 

The one previous serial to be awarded 
a place on the Academy program was 
Pathe's, "The Tiger's Trail," in which 
Ruth Roland is starred. This offering 
was run three days a week and proved a 
business-getter. 



89 



EXHIBITORS HERALD 



^iJiUHiiiiiiifiiiijiiitiiMiiiiiiiiiiuiiiHiiiiiiiiiiiiiiiEfiiHiiiHiiHiiitiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiiiiiiii minimi iiuiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiHiiiiiiNimiimiiiiiiiiiiiiiiiuiiiiiiiiiiiiuiiiiiii|| 

I THREE MARRIAGES IN THEATRE | 

Alhambra Theatre In Toledo, Ohio, Puts Over 
Clever Exploitation Idea During the Run of 
"Please Get Married" — Attracts Big Crowds 

ii;iiiiiiiiiiiiiiiHiiiiiiiiiiiuiiiiiiiiiiniiiiiuiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinmiiiiiiiiiiiii 



One of the many clever exploitation 
stunts possible with the Screen Classics, 
Inc., production of "Please Get Married," 
starring Viola Dana, was taken advantage 
or by Manager Horater of the Alhambra 
Theatre in Toledo, Ohio, which recently 
showed the Metro picture. It was Mr. 
Horater's invitation to any couple in To- 
ledo who planned matrimony to have the 
knot tied on the stage of his theatre and he 
would not only make all arrangements, but 
pay the officiating clergyman and the 
license fee and bestow a handsome present 
on the newlyweds. 

Appeals to Newspaper 

The idea caught the news sense of the 
editor of the Toledo Blade, which carried 
an article on the stunt, written by Ruth 
Peiter, as follows : 

"Please get married. 

"Engaged couples, attention ! This is the 
personal invitation of Viola Dana, the pop- 
ular motion picture star, to have the knot 
tied at her expense, with all arrangements 
made, even the license fee paid, and noth- 
ing for the happy pair to do but say T will.' 

"Viola is the star of the clever comedy 
drama, 'Please Get Married,' and on the 
screen at least she understands all the diffi- 
culties which a wedding involves, a minis- 
ter, flowers, attendants, invitations, all the 
fuss and bother which are such a nuisance 
to a couple who are really in love. And so 
she has decided to solve the problem, for 
one couple at least. 

Is Boost for Cupid 

"Miss Dana appears at the Alhambra 
Theatre all of next week, beginning with a 
Sunday matinee, in 'Please Get Married.' 



In the Moonlight 




iiiiiiiiiiiiiiiiiiiiiiin iiiiiiimiimiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiinmiiiiiiiiiiiiiiiiii;iiiiiii^ 

And during that week she has arranged 
with Manager Horater of the Alhambra 
Theatre to have a couple married on the 
stage all arrangements to be made by the 
theatre, and Manager Horater himself to 
pay the minister and the license fee, as well 
as bestowing a beautiful wedding gift upon 
the happy couple. 

"In this day of high prices such an offer 
is a genuine boost for Cupid. And as the 
gift from Viola Dana— well, it's almost 
equal to having the famous little star for a 
bridesmaid. Full details may be obtained 
from the motion picture editor of the 
Times. First come, first served; who will 
be the first ? 

"Come on, please get married." 

Three Couples Married 

As a result of the publicity given to the 
stunt and the production that inspired it, 
there were three wedding ceremonies on 
the Alhambra stage during the week that 
"Please Get Married" was the feature at- 
traction. The novelty brought crowds to 
the theatre at every performance, as the 
sweeping nature of Manager Horater's in- 
vitation made it possible for couples to step 
forward at any time and announce they 
wanted to take the step into matrimony. 

The wedding on the stage was among the 
stunt suggestions in Metro's press book for 
"Please Get Married," which is Finis Fox's 
adaptation of the Morosco stage success by 
James Cullen and Lewis Allen Browne, and 
was directed by John Ince under the per- 
sonal supervision of Maxwell Karger. di- 
rector general. 



I'rKKy llylaml mill Harry llnnim holding 
hands in "The Web of Chance," the new 
William Pox feature. 



Violet Heming at Work 

In F.-L. New York Studio 

While still playing in "Three Faces 
East," which is at present on tour on 
the Subway circuit, Violet Heming has 
commenced work on her second pro- 
duction and first starring vehicle for the 
Famous Players-Lasky Corporation. 
"The Cost" is the title and it is from 
the novel of the same name by David 
Graham Phillips. The adaptation was 
made by Clara Beranger and Harel> 
Knoles is directing. 

The story of "The Cost" is one of 
college life and politics. Three char- 
acters are taken from college life and 
plunged into the turmoil and strife of 
high finance and politics. Only re- 
cently Miss Heming returned from the 
Lasky studio in California where she 
played the title role in "Everywoman," 
her first picture for this organization. 
Miss Heming will be remembered as 
the original Rebecca in "Rebecca of 
Sunnybrook Farm." 

Alma Rubins at Work 

On Cosmopolitan Film 

Alma Rubens has begun work upon 
her first Cosmopolitan production, 
"1 lumoresque," which is an adaptation 
of the story by the same name by Fan- 
nie Hurst. 

90 



SH 
A 
W( 
TE 


OULD 
3MAN 




LL? 

ASK 




METRO 



Striking Plans for 

Realart Mystery Play 

During his recent visit to New York, 
during which he booked all of the avail- 
able Realart productions for his Wash- 
ing, D. C. theatres, Tom Moore, in col- 
laboration with Arthur S. Kane, presi- 
dent of Realart Pictures Corp., and 
Emile Chautard, who directed "The 
Mystery of the Yellow Room," devel- 
oped a prologue for this production 
which he used during its Washing- 
ton engagement and endorses for uio 
throughout the country. 

The stage will be set as a counter- 
part of the yellow room in which tht 
assault which forms the plot basis of tlv 
play takes place. A green light will dis- 
close the cat which figures prominently 
in the film. The witch-like old woman 
will also be shown, and the mysterious 
skulking figure will be dimly outlined 
in the background. As a mysterious 
hand grasps the girl's throat and she 
struggles for her life the picture begins, 
a piercing scream and a pistol shot 
bring the audience to rapt attention for 
the opening scenes. 



Stage Play Owes Much 

Success to Star's Films 

H. F. Kinsev, manager of the Majes- 
tic theatre, Brooklyn, where Alice 
Brady appeared recently' in "Forever 
After," her stage vehicle, is frank in at- 
tributing the excellent business enjoyed 
to the film plays in which the star has 
appeared. 

"It shows conclusively that the pop- 
ularity of Miss Brady in films, many of 
which have been shown all over Brook- 
lyn, made the fans want to see her in 
real life. She could remain here i 
month instead of a week and still the 
photoplay fans would pack my house," 
said Mr. Kinsey, in discussing the en- 
gagement and the reasons for its suc- 
cess. 



Vincent Feature Ready 

Director James Vincent has returned 
to New York after completeing produc- 
tion of a thirty-reel sub'ject on which he 
has been engaged for several months in 
Wilkes-Barre, Pa., and which is to be 
published shortly in sections. 



EXHIBITORS HERALD 



United Picture Theatres Outline 

Extensive Production Schedule 



That United Picture Theatres of 
America are now putting extensive pro- 
duction plans into active operation and 
that the company has made arrange- 
ments to film a number of photodramas 
of the highest grade in addition to con- 
tracts whereby two series of two-reel 
comedies will be released by them, is 
announced. 

During President J. A. Berst's recent 
trip to the Coast, details of many new 
productions were gone over. With the 
renewal of Dustin Farnum's United 
contract, several of the picture dramas 
in which he will appear have been 
chosen, casts selected and advance de- 
tails for the filming made. 

Mr. Farnum has completed "The Cor- 
sican Brothers" and will shortly begin 
work on the making of scenes for 
"Square Shootin' Dan," in which he will 
be seen in a typical Western role of the 
two-fisted, fighting type that he has 
made famous on stage and screen. Fol- 
lowing this, other stories specially 
suited to this popular star will be put 
into work, it is said. 

Florence Reed Plans 

Florence Reed, United's popular emo- 
tional star, has completed "The Eternal 
Mother," and this feature will soon be 
shown to the public in theatres served 
by United. Miss Reed at the present 
time is making a road tour in her latest 
speaking stage drama. She has found 
it necessary, however, to cancel many 
of her engagements in order that she 
ma}' keep up to schedule in filming pic- 
tures for United. 

Because of this, Miss Reed will soon 
return to New York and not resume 
her road tour until at least two feature 
pictures have been finished. Already 
scenes in which Miss Reed does not 
appear have been taken for the first 
picture she is to make and all will be in 
readiness for her to begin work with- 
out delay when she gets to New York. 
It is planned to present her in several 
dramatic offerings along the lines of 
"The Woman Under Oath." 

To supply their theatres with good 
short reel subjects, President Berst re- 
cently contracted to publish the Cuckoo 
Comedies and two-reelers in which Cissy 
F'itzgerald is starred. 

To Distribute Comedies 

The Cuckoo Comedies star Bobby 
Burns and Jobyna Ralston, both players 
of note and well ' known to lovers of 
real live comedy. In addition to the 
stars, there is a large company of beau- 
ties who appear in all of the pictures. 
The next comedy in this series is to be 
"The Shimmy Gym." 

Cissy Fitzgerald is well known to the- 
atregoers. She has been a popular 
comedienne of the musical comedy and 
vaudeville stage for several years. She 
has completed four of her comedies 
already and is now on the Coast making 
others. The first of the Cissy Fitzgerald 
comedies to be published by United will 
be "Cissy's Economy." 

"From the production plans briefly 
outlined," said President Berst, "all of 
which are now in active operation, it 
can be seen that United Picture Thea- 
tres of America intend to go ahead in 



a bigger way than ever before. This is 
in line with the steady growth in mem- 
bership, for exhibitors have joined 
United in large numbers of late. In 
November, 1918, United served 498 
theatres, and now, a year later, the num- 
ber has increased to 2,907 theatres, the 
latest theatres to be added to the list 
including several of the Loew houses." 

McGormick Endorses Work 
Of Exchange Publicity Men 

The Universal Film Company, 
which claims the distinction of having 
placed the first publicity man at the 
services of exhibitors using Universal 
productions, is responsible for the fol- 
lowing statement, reported as having 
been made recently to a Universal rep- 
presentative by S. Barrett McCormick, 
manager of the Circle theatre, Indian- 
apolis. 

"The time is here when the producer 
must show a real feeling of paternalism 
toward the exhibitor," was Mr. McCor- 
mick's statement, "This is the only hope 
for the producer to maintain present 
prices on film rentals. Of course there 
must be men of real ability holding the 
positions of publicity-exploitation man- 
agers in the exchanges. I believe that 
it will be possible to get men of tested 
ability in the positions and they will be 
able to lay out a campaign for any ex- 
hibitor that will be a real campaign." 



Manager Appointed 

B. J. Sperry has been appointed man- 
ager of the newly-opened Pathe ex- 
change in Portland, Ore., which will 
care for the distribution over the state 
of Oregon and a small portion of 
Southern Washington. 



Classic Dancer Seen in 

Goldwyn-Bray Pictograph 

Paul Swan, male classic dancer, has 
been engaged to do three dance sub- 
jects for the Goldwyn-Bray Pictograph, 
published weekly through Goldwyn ex- 
changes. They will go under the gen- 
eral title of "The Age of Fable," the 
first being "Narcissus," already com- 
pleted and selected to head the Picto- 
graph No. 7015 to be published Novem- 
ber Other subjects in this issue are 
"Reformed Saloons" and one of Bray's 
comedy cartoons. 

The fable of "Narcissus," which was 
given a dance interpretation by Paul 
Swan on the stage, is reproduced for the 
screen with fine effect, it is said. The 
story of the man who loved only his 
own image, and met his doom in trying 
to embrace his reflection in a pool, pro- 
vides the theme which the classic dancer 
has developed into a poetic interpreta- 
tion. Beautiful locations were selected 
as a background for the performance . 

Alaskans Ask Fox Star 

To Pay Personal Visit 

The Fairbanks Commercial Club, rep- 
resenting the municipality by the same 
name that is situated in the northern 
part of Alaska, have extended to George 
Walsh, Fox star, an invitation to make 
that city a visit next summer and while 
there to produce a picture with Alaskan 
background 1 that will be true to facts, 
says a report from Fox headquarters. 

Whether or not the invitation will be 
accepted has not been announced. The 
fact that Walsh was chosen as the star 
to be thus invited is looked upon by 
members of the Fox organization as an 
indication that the type of work which 
he does is the type most popular in 
Alaska. 



AL E. CHRISTIE IS AN EXHIBITOR HIMSELF 




By using a DeVry portable projector, the president of the Christie Film Company 
can run his pictures on a screen in his office or his home. It has proven inval- 
uable to him as a labor saver. It makes the cutting, a pleasure rather than a 
painful duty 

91 



EXHIBITORS HERALD 
BEATRIZ MICHELENA IN "THE HEART OF JUANITA" 




Three scenes from the star's current production being distributed by Robertson-Cole. 

feature she has appeared in 



It is heralded as the finest screen 



Beatriz Michelena to Reappear 

On Screen in "Heart of Juanita" 



Beatriz Michelena, who stepped from 
the operatic stage to enter films, will 
soon make her re-appearance on the 
screen in her latest production. "Heart 
of Juanita." This production was di- 
rected by George E. Middleton and was 
produced by her own company for pub- 
lication through the exchange of Rob- 
ertson-Cole. 

In her role as the Spanish, Beauty in 
"Heart of Juanita," Michelena is sur- 
rounded by a cast including Albert Mor- 
rison, Andrew Robson, Clarence Arper, 
Irene Outtrim and William Pike. 
Story of the Production 

The story deals with the great out- 
doors. Juanita, played by the star, is 
the Spanish beauty. She is enticed to 
dance in the home of Jim Brandt, a 
typical westerner, who promises to 
marry her. "Blondie," a dance hall artist, 
arrives in the city and at once angles 
for the heart and purse of Jim who con- 
fesses his weakness for blondes. 

Jim and "Blondie" are found in an 
embrace by the Spanish Beauty, who in 
a fit of jealousy stabs the man who re- 



fused to marry her. She escapes on the 
speeded steed of the sheriff. She is 
finally captured by the sheriff. She scuf- 
fles with the arm of the law and during 
the melee, his gun is exploded and he 
is shot and the girl takes to the woods 
and seeks protection in a hermit's cave. 
Falls in Love With Hermit 
After a series of love thrilling en- 
counters, the hermit and the girl find 
they are really in love with one another. 
She fights for him and in turn he risks 
life and limb to keep the clutches of 
the law from grabbing the girl of his 
choice. 

Calvert, the hermit, and the beauty 
finally cross the border ensemble and 
marry. Throughout the story action 
and a winding series of love tales are 
interwined and the part played by 
Michelena is in direct keeping with her 
screen ability. 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



Mary Hall Chosen as 

Walsh's Leading Lady 

Mary Hall, whose film appearances 
have been few but notable, and who has 
not yet passed out of her teens, has been 
signed by the Fox Film Corporation to 
appear opposite George Walsh in "Shark 
Rawley," a forthcoming production. 

Miss Hall was born in Boston but edu- 
cated in Florida. Her attention was 
drawn to the screen as a desirable career 
and she secured her first engagement 
with Mary Miles Minter in "Anne of 
Green Gables," her initial Realart pro- 
duction. She also had a part in "A So- 
ciety Exile," a Paramount-Artcraft pro- 
duction. Her work in these features won 
her the feminine lead in the Walsh com- 
pany. 



Grossman Opens Office 

Grossman Pictures, Inc., with studios 
at Ithaca, New York, have opened New 
York City offices at 110 West 42nd 
street. The offices will be in charge of 
T. D. Bonneville who will handle pub- 
licity, advertising and sales for the com- 
pany. 



National Newspaper 
Advertising Drives 
For Roland Serial 

Pathe Exchange, Inc., through Paul Bru- 
net, vice-president and general manager, 
will launch on December 20 a national ad- 
vertising campaign for the exploitation of 
its forthcoming serial of December 28, "The 
Adventures of Ruth," the first production 
of Ruth Roland's newly formed company, 
Ruth Roland Serials, Inc. 

Like the campaign on the George B. 
Seitz serial, "Bound and Gagged," the one 
that is projected will be conducted through 
the medium of newspapers and magazines 
with wide circulation. The benefits derived 
by exhibitors from this direct-to-the-con- 
sumer form of advertising surpassed ex- 
pectations and more than warranted a repe- 
tition of the campaign with the Roland 
serial. 

The campaign, mapped out by experts in 
national exploitation, is designed to cover 
the communities and homes served by ev- 
ery motion picture theatre in the United 
States. The Saturday Evening Post and a 
long list of daily newspapers with the big- 
gest home circulation will carry a series of 
display advertisements, each specifying 
"The Adventures of Ruth" as Pathe's next 
big serial release. In addition to this the 
advertisements in each daily paper will 
carry the names of the theatres showing 
the serial in each city served by that par- 
ticular paper. 



Theatre to be Reopened 



LOS ANGELES, CALIF.— John H. 
Taylor has leased the old Broadway 
theatre, 2604 North Broadway, and will 
reopen it as the Lincoln Heights Thea- 
tre, January 1, 1920. 



Buys Woodbine House 

WOODBINE, LA— O. W. Tuel, of 
Perry, la., has purchased the motion pic- 
ture theatre in this city. 



92 



EXHIBITORS HERALD 

Volplaningf Around N Yaw k 

snuiiiiiti iiimi in iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiii i muni mi Wltfl J . IS. ,J iiiiiiiiiiiiiiiiiiiiiniiii miuiiiiiiiiiiiwiiiniiiiiiii imuuiiiiiuiuinmE 



New York City, Dec. 2, 1919. 
Walter Hall, serially speaking, is up to 
his neck in work and he thrives on it. 

* * * 

Ivan Abramson is listed as an "Assistant 
director" in Kid's Year Book. W hen Ivan 
sees this there is liable to be some fun over 
yonder. Listen for the explosion. 

"Zit" resigned again, and this time it 
took. 

• * # * 

Eddie Bonns has his hands full looking 
after all the wild animals, but he says he 
never expects to take the place of the late 
Jack Bonivita. 

* * * 

The great splash in Lake Michigan last 
week was not caused by Betty Hilburn 
taking a plunge, but by a meteorite. Betty 
is a star, but not of the falling variety. 

This is a good opportunity for Ernest 
Williamson to sink his submarine tube in 
the lake and take a close-up, thereby prov- 
ing that even the stars of other realms fall 
from grace and become has-beens. 

* * * 

Following the general trend of events 
among the great and nearly great, Peter 
Milne has tendered his resignation to Para- 
mount, effective at an early date. 

* ♦ ♦ 

Charlie Barrell is the live wire public- 
ity expert behind the Western Electric 
Company's new venture into picture pro- 
duction. On Friday he gave a trade show- 
ing at Miles Projection Room of "Making 
Telephones in Tokyo," "The Go-Getter" 
and "Keeping Fit." All of these pictures 
were instructive and amusing and should 
gn well in any theatre. 

* * * 

Just as the clock strikes four each day 
there is a pause in the day's occupation, as 
Louis Roach of the Transatlantic orders 
his Oolong and Gunpowder, which is served 
in the office. There may be more to clair- 
voyance and reading futures in the leaves 
■of a tea cup than most people realize. 

* * * 

"Going Some," the Rex Beach produc- 
tion, now in the finishing laps, is a con- 
tagious title. Lillian Hall, playing the 
ingenue lead, writes that she has been "Go- 
ing Some" in Culver City ever since she 
arrived there. 

* * * 

A meeting of the Motion Picture Direct- 
ors' Association was held on Tuesday. 
December 2, at which there was the usual 
attendance and some more. The added 
attraction was the nominating of a com- 
mittee for the election of officers for the 
coming year. 

* * * 

Rubye DeRemer, after spending several 
weeks with her father at Mineral Springs. 
Texas, has returned to New York and is 
about to announce her next picture-play 
activities. 

Hugh Thompson, leading man in the 
recent Gaumont production with Vivian 
Martin,- has signed for an Artco produc- 
tion, starring Leah Baird. 

* * * 

J. Searle Dawley has returned to New 
York after spending some time in Denver. 



'He will next direct an Artco production 
starring Doris Kenyon. 

* * * 

O. A. C. Lund, formerly director for 
Fox and Universal, is said to be making 
preparations to direct his own production 
of "Love and the Woman." 

* * * s 

Seems to be some misunderstanding at 
the Capitol Theatre just about now as to 
whose name shall be in sixty point bold 
face and who will have to be satisfied with 
italics. Press agents have some troubles 
at that. 

* * * 

James Grainger of the Marshall Xeilan 
Productions made a hurried trip to Indi- 
anapolis last week, in fact the trip was so 
fast that he almost met himself going out 
as he came back. 

* * * 

The consensus of opinion among film 
folks is that the New York Telephone Com- 
pany is giving the post office a close race 
on the bad service proposition, but we are 
of the opinion that the 'phone company is 
first under the wire. 

* * * 

Ernest Williamon, who owns the Island 
of Sandy Cay in the Bahamas, says that 
Conception Island, which is adjacent to the 
Cay, abounds in wonderful locations for 
pictures, but actresses refuse to go there on 
account of the climate. 

C. F. Zittel's resignation from the Inter- 
national Films became effective Decem- 
ber 1. 

* * * 

As soon as "Ma" Pickford got one law 
suit off her hands another bobbed up. This 
time because a chauffeur who claimed to he 
operating her auto was running on the 
"high" and winged a pedestrian. Such is 
fame. 




Frank Burbeck and Edith Taliaferro in a 
scene from "Who's Your Brother?" (Cur- 
tis Pictures). 



Go to sleep if you wish, "Lahome" will 
open your eyes very soon and keep them 
open. 

* * * 

Edgar Lewis and company have arrived 
in Los Angeles. 

* * * 

EiOB&RT Henley is as busy as a bee, pre- 
paring for his next production. Hobart's 
studio is only an hour's ride from New 
York, being located at 125th street. 

* * * 

George Landy reports that business was 
never better and that everything would 
seem to indicate better times are here to 
stay. 

* * * 

Part of the Biograph studio has been 
leased by William Fox. 



Exploitation Campaign 

Aids Kingston Exhibitor 

G. Gildersleeve, manager of the 
Kingston Opera House. Kingston, N. 
Y., recently used what he claims to be 
the most extensive cooperative cam- 
paign yet staged in his territory during 
the playing of "Evangeline," the Fox 
picturization of Longfellow's classic. 

Because of the nature of the picture 
Mr. Gildersleeve began his campaign by 
enlisting the support of churches, 
schools and clubs. With this founda- 
tion to work upon, he arranged with 
Forsythe & Davis, a local book store, 
for a specially dressed window said to 
be one of the finest ever made up for 
a similar purpose. Lobby decoration 
was next given attention and rough- 
hewn lumber with the bark still 
attached was used for the purpose. Ex- 
cellent business is reported as the re- 
sult of his endeavors. 



Metro Buys Esmund Play 

For Viola Dana Vehicle 

H. V. Esmund's comedy, "Eliza Comes 
to Stay," has been puchased by Metro 
Pictures Corporation for the screen uses 
of Viola Dana following completion of 
"The Willow Tree," upon which she is 
presently engaged. 

The play was originally produced on 
the stage at the Criterion theatre, Lon- 
don, England, with Eva Moore, the 
author's wife, in the stellar role and the 
author himself in the character of her 
guardian. The story is that of an or- 
planed girl who comes to her guardian 
oddly dressed and odd of manner, de- 
veloping rapidly into a butterfly type, 
after and during which many amusing 
situations are developed. 

Finis Fox Does Script 

For Lytell Production 

Finis Fox, who wrote the scenario for 
"Blackie's Redemption," the Metro pro- 
duction which scored Bert Lytell's great- 
est success as a delineator of crook- 
roles, has been commissioned to write 
the script for "Alias Jimmy Valentine," 
Paul Armstrong's stage play, which will 
soon be put into production. 

"Alias Jimmy Valentine" was taken or- 
iginally from "Retrieved Reformation." 
a story by O. Henry. Paul Armstrong's 
stage adaption need not be described. It 
is known to all who know theatricals. 



93 



EXHIBITORS HERALD 



ONE OF THE MANY DEPARTMENTS OF THE NICHOLAS POWER CO. 



43 



I 
1 



I 
m 



(0 




A Section of Our Large Plant Devoted Solely to the Manufacture of Power's Cameragraph 

All Parts that Bear a Strain or Subject to ^fflear 

Are Jylade of JVlanganese Bronze or 

Steel Scientifically Hardened. 

These are Some of the R easons Why 

Every Power s Cameragraph 

Is Unqualifiedly Guaranteed 

For One Year From the Time it Leaves the Factory 
And W 7 *? Stand Bach of Our ^Machines at All Times. 

NICHOLAS POWER COMPANY 

I.NCOIt PUR A TED 

DO GOLD STREET, NEW YORK 



1 

$1 
i 



i 

I 
I 



m 



m 



1 
If 



i 



94 



EXHIBITORS HERALD 



"What the Picture Did For Me" 

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR 

Copyright, 1919 

You are especially invited to contribute regularly to this department. 
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. 

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture 
did for the other fellow, thereby getting the only positive guide to box office values. Address, "What The 
Picture Did For Me", EXHIBITORS HERALD, 417 S. Dearborn St., Chicago 



Artcraft 

The Lie, with Elsie Ferguson. — Ex- 
cellent in every way; first picture I ever 
had in which Miss Ferguson appeared 
that was worthy of her. Business in- 
terfered with by weather. — W. D. Mar- 
tin, Badger theatre, Neillsville, Wis. — 
Small town patronage. 

The Greatest Thing in Life. A Grif- 
fith production. — Would have been a 
knockout a year ago. Patrons don't 
want war stuff, no matter how good.— 
T. C. Shipley, Essaness theatre, Rush- 
ville, Nebr. — Small town patronage. 

Wolves of the Rail, with William S. 
Hart. — Hart always gets the money. 
This is one of Hart's best. Excellent 
scenery, will please any crowd. — E. E. 
Horman, Opera House, Elgin, Ore. — 
Small town patronage. 

The Poppy Girl's Husband, with Wm. 
S. Hart. — Hart does not draw for me 
unless he wears a Stetson and packs a 
gun. Very good picture though. — E. L. 
Franck, Oasis theatre, Ajo, Ariz. — 
Neighborhood patronage. 

The Square Deal Man, with Wm. S. 
Hart. — A little old yet we consider this 
one of Hart's best. Packed them in 
with no extra advertising. Everybody 
well pleased. — J. E. Ridgeway, Lyric 
theatre, Coon Rapids, la. — Neighbor- 
hood patronage. 

Wolves of the Rail, with W. S. Hart. 
— The best of Hart's so far on Artcraft 
program. Drew well. — A. N. Miles, 
Eminence theatre, Eminence, Ky. — Small 
town patronage. 

Reaching for the Moon, with Douglas 
Fairbanks. — This picture drew well but 
was not up with the Fairbanks standard. 
Pleased about 60%. Not much of a 
story. — E. D. Luna, Hulbert theatre, 
Hulbert, Okla. — Neighborhood patron- 
age. 

Riddle Gawne, with Wm. S. Hart. — 
About the best Hart picture we have 
shown. — R. Ross Riley, Wigwam thea- 
tre, Oberlin, Kans. — Small town patron- 
age. 

First National 

Back to God's Country, with Nell Ship- 
man. — Broke all our opening day rec- 
ords, including The Miracle Man, The 
Brat, Hoodlum, etc. Business held up 
fine, too.- — Harry S. Carter. Mary Ander- 
son theatre, Louisville, Ky. — Transient 
patronage. 

A Temperamental Wife, with Con- 
stance Talmadge. — Constance very pop- 
ular here and always draws heavy. — 
Fred Cosman, Electric theatre, St. Jos- 
eph, Mo. — General patronage. 

The Hoodlum, with Mary Pickford. — 




SHIRLEY MASON 

The recent addition to William Fox stars, 
whose first production for Fox is "Her 
Elephant Man," a circus story from the 
pen of Pearl Doles Bell. 



Picture went over big and broke all 
records in our theatre after five years 
showing big pictures. Book it and ad- 
vertise it. — E. G. Anderson, Princess 
theatre, Aberdeen, S. Dak. — Neighbor- 
hood patronage. 

Bill Apperson's Boy, with Jack Pick- 
ford. — The expression "human interest 
stuff" really applies to this picture. 
It's sure to please. Book it. — Beth 
Drew Guhl, Pastime theatre, Delavan, 
Wis. — High class patronage. 

Human Desire, with Anita Stewart. — 
Poor picture. Took it off after first day. 
— F. G. Heller. Starland theatre, Ander- 
son, Ind. — General patronage. 

Daddy Long Legs, with Mary Pick- 
ford. — Do not worry about losing 
money owing to weather. Threatening 
weather first night, down-pour second 
night, yet made some money. F. M. 
Honey, Wonderland theatre, Summit, 
Nebr. — Neighborhood patronage. 

In Wrong, with Jack Pickford. — A de- 
lightful comedy-drama; reminds you of 
Charles Ray in one of his pleasing 
country boy pictures. — Strand theatre, 
Louisville, Ky. — Transient patronage. 

Mary Regan, with Anita Stewart. — 
Picture nice to look at. This kind of 
story does not take here, good picture, 
poor business, weather too cold. Lost 
money on this. — W. F. Wingen, Win- 



gen's Opera House, North McGregor, 
la — General patronage. 

The Hoodlum, with Mary Pickford. — 
As good if not better than Daddy Long 
Legs. Good business. — C. M. Hartman, 
Liberty theatre, Carnegie, Okla. — Small 
town patronage. 

Auction of Souls, with Aurora Mardi- 
ganian. — Great picture played at ad- 
vance prices. Patrons well pleased. — 
Guy Fish, Wa-Pa-Co. theatre. Water- 
vliet, Mich. — Small town patronage. 

Sunnyside, with Charley Chaplin. — 
Did not draw as well as feature which 
we changed each day of two days run 
for Sunnyside. — Raynolds & Parker, 
Orpheum theatre, Gilroy, Calif. — Gen- 
eral patronage. 

Her Kingdom of Dreams, with Anita 
Stewart. — A fine subject in every way. 
This, I think, is best feature in which 
Anita Stewart has ever appeared. She 
is not popular here but more like this 
and she will be.— Fred Cosman, Elec- 
tric theatre, St. Joseph, Mo. — General 
patronage. 

Burglar by Proxy, with Jack Pickford. 
— Good picture, Jack not well liked 
here. — F. G. Heller, Starland theatre, 
Anderson, Ind. — General patronage. 

Daddy Long Legs, with Mary Pick- 
ford. — Picture very good. Had house 
packed first night and sold out for sec- 
ond, bad roads and rain. — F. W. Hous- 
ton, Lyric theatre, Lebanon, Nebr. 

Daddy Long Legs, with Mary Pick- 
ford. — Fine picture and exceptional 
puller. Made more on this than on any- 
thing I ever ran and I have run all the 
big ones. Better book it. — C. E. Went- 
sel, Orpheum theatre, Ada, Minn. — 
Small town patronage. 

The Thunderbolt, with Katherine Mac- 
Donald. — Very heavy dramatic subject. 
Will please some and not others. How- 
ever, well produced subject. — Fred Cos- 
man, Electric theatre, St. Joseph, Mo. — 
General patronage. 

Daddy Long Legs, with Mary Pick- 
ford. — Believe that it is the best thing 
Mary has done. Good business. — R. M. 
Reese, Sultana theatre, Williams, Ariz. 
— Small town patronage. 

The Hoodlum, with Mary Pickford. 
— Don't think it auite as good as Daddy 
Long Legs. It did not do as well for 
me, but had bad weather against it. — 
C. E. Wentsel, Orpheum theatre, Lewis- 
ville, Ky. — Small town patronage. 

Daddy Long Legs, with Mary Pick- 
ford. — Fine in every way. Drew two 
nights in small town at increased 
prices. — P. G. Estee, Star theatre, Alex- 
andria, S. Dak. — Neighborhood patron- 
age. 



05 



EXHIBITORS HERALD 



Auction of Souls, with Aurora Mardi- 
ganian. — Played to S. R. O. during en- 
tire engagement. Twenty-two thousand 
admissions for five days. Miss Mardi- 
ganian personal appearance during run. 
— H. L. Hartman, Municipal Auditor- 
ium, Denver, Colo. — Down town patron- 
age. 

A Midnight Romance, with Anita 
Stewart. — Good program picture. Extra 
good business in spite of floor roads 
and bad weather. — G. F. Rediske, Rye- 
gate theatre, Ryegate, Mont. — Small 
town patronage. 

Fox 

Evangeline, with Miriam Cooper. — A 
beautiful production. Photography 
great, book it and boost it. Work it 
with the schools and get your orchestra 
to play the music and it will get you 
the money. Played two days to big 
houses, second day bigger than first. — 
Bellman Bros., Lyric theatre, Ft. Atkin- 
son, Wis. — General patronage. 

Riders of the Purple Sage, with Wil- 
liam Farnum. — Ran this at double price 
and drew above normal house through 
rain. Pleased patrons and they asked for 
sequel. — Airs. E. Dewhirst, Beverly pic- 
ture theatre, Beverly, Kans. — Small 
town patronage. 

Riders of the Purple Sage, with Wil- 
liam Farnum.- — Farnum best drawing 
card we have. Always good and a 
money maker. — G. N. Armstrong, Y. M. 
C. A. theatre, Rose Lake Idaho. — 
Neighborhood patronage. 

Treat 'Em Rough, with Tom Mix. — 
Fine Western feature. Mix always 
pleases here. Have played Hell Roarin' 
Reform, Mr. Logan U. S. A., Wilder- 
ness Trail, all good. Wilderness Trail 
has some beautiful snow scenes but 
story not so good as the others. — L. C. 
Farquhar, Opera House, Guide Rock. 
Nebr. — Small town patronage. 



Cleopatra, with Theda Bara. — Played 
this as a special and got advanced ad- 
mission. Good house and satisfied 
them all. — G. F. Rediske, Ryegate thea- 
tre, Ryegate, Mont. — Small town patron- 
age. 

Other Men's Daughters, with Peggy 
Hvland. — Good picture, pleased them 
all.— W. H. Gilfillan, The Jewel theatre, 
Red Lake Falls, Minn. — Neighborhood 
patronage. 

Miss Adventure, with Peggy Hyland. 
—Not a good drawing card for us, but 
well liked by those who saw it. — E. L. 
Franck, Oasis theatre, Ajo, Ariz. — 
Neighborhood patronage. 

The Rebellious Bride, with Peggy Hy- 
land.- — She was very good. Fox as a 
rule has very good pictures. — Olympic 
theatre, Calmar, Iowa. — General patron- 
age. 

The Rainbow Trail, with William 
Farnum. — Repeat picture played for ca- 
pacity for two days. Star drews well 
for me. — G. A. Loveland, Odeon thea- 
tre, Colorado Springs, Colo. — Down 
town patronage. 

We Should Worry, with Jane and 
Katherine Lee. — This picture gave 100% 
satisfaction. — L. A. Hasse, Majestic 
theatre, Mauston, Wis. — Small town pat- 
ronage. 

Married in Haste, with Eleanor Fair 
and Albert Ray. — Leave it alone. A 
poor picture, no plot, nothing to it. — 
R. L. Lusiott, Pictureland theatre, Li- 
vonia, N. Y. — Transient patronage. 

The Blindness of Divorce, with a spe- 
cial cast. — Good business. Patrons 
said this picture was worth a dollar ad- 
mission. Book it and advertise it well. 
Patrons will not be disappointed. — E. E. 
Horman, Opera House, Elgin, Ore. — 
Small town patronage. 

Evangeline, with Marion Cooper. — A 
picture of its kind that has no equal. 



Every exhibitor should run this picture 
because the public is waiting for this 
great production. — R. L. Lusiott, Pic- 
tureland theatre, Livonia, N. Y. — Tran- 
sient patronage. 

The Call of the Soul, with Gladys 
Brockwell. — Good picture, but not a fit 
picture for neighborhood patronage. — 

G. N. Armstrong, Y. M. C. A. theatre, 
Rose Lake, Idaho. — Neighborhood pat- 
ronage. 

Fame and Fortune, with Tom Mix. — 
Good. Mix is a good draw here. Never 
have played a poor Mix yet. — J. E. 
Ridgeway, Lyric theatre, Coon Rapids, 
la. — Neighborhood patronage. 

The Jungle Trail, with William Far- 
num. — One of Farnum's best pictures. 
Book it and advertise is big. — R. L. 
Lusiott, Pictureland theatre, Livonia, N. 
Y. — Transient patronage. 

Salome, with Theda Bara. — Did not 
<jo at all. People are protesting about 
vampire pictures. — R. M. Stuntebech, 
Ozone theatre, Des Moines, Iowa. — 
Neighborhood patronage. 

The Wilderness Trail, with Tom Mix. 
— A good picture but not his best. Mix 
is a favorite here. — H. H. Peebles, Bijou 
theatre, Waverly, 111. — Neighborhood 
patronage. 

Goldwyn 

The Girl from Outside, with a special 
cast. — A very fine high class feature. 
Ranks 99%. Business satisfactory. — J. 

H. McDonald, Strand theatre, Walla 
Walla, Wash. — General patronage. 

Heartsease, with Tom Moore. — Good 
business and they liked it. One of the 
best stars in the game for me. — E. L. 
Franck, Oasis theatre, Ajo, Ariz. — 
Neighborhood patronage. 

The City of Comrades, with Tom 
Moore. — You can't go wrong on this 
one. Boost it to the sky and then get 
ready to count the extra nickels of satis- 
fied people who see it. A winner. — Jack 
Nutter, Deadwood theatre, Dcadwood, 
S. Dak. — General patronage. 

The Jinx, with Mabel Normand. — Ran 
four days to capacity business. Star's 
work better in Jinx than in Mickey. 
Story is excellent. — J. E. Tompkins, Lib- 
erty theatre, Colorado Springs, Colo. 
— Down town patronage. 

The City of Comrades, with Tom 
Moore. — Here is a picture that every- 
one liked. Business fine in spite of cold 
weather and Fairbanks as opposition. 
— John Hafner, Princess theatre, Don- 
ora, Pa. — Neighborhood patronage. 

The Pest, with Mabel Normand. — 
Everyone said it was a good show. — C. 
Welstead, Garden theatre, La Jolla, 
Calif. — Mixed patronage. 

The Venus Model, with Mabel Nor- 
mand. — Only fair. Normand has done 
a whole lot better in other pictures. — 
Scholan & Abraham, S. & A. theatre, 
Houston, Minn. — Neighborhood patron- 
age. 

Day Dreams, with Madge Kennedy. 
— I consider five thousand feet wasted. 
People walked out.— J. W. Schmidt, 
Grand theatre, Breese, 111.— Neighbor- 
hood patronage. 

Speedy Meade, with Louis Bennison. 
— Bennison is improving. Does some 
splendid character work in this one 
that pleases. — C. Welstead, Garden 
theatre, La Jolla, Calif. — Mixed patron- 
age. 

Just for Tonight, with Tom Moore. — 



BRYANT WASHBURN LEARNS TO BE A BARBER 




Director Donald Crisp gives his star instruction in the tonsorial art to prepare 
him for his latest Paramount-Artcraft production. 

96 



EXHIBITORS HERALD 




Good. Absolutely a money-getter. Any- 
thing that Moore stars in is good. — W. 
C. and G. W. Daniels, Princess theatre, 
Cotton Plant, Ark. — Neighborhood pat- 
ronage. 

Through the Wrong Door, with 
Madge Kennedy. — One of the best we 
ever ran. Everyone liked it and my 
audience is discriminating. You can't 
fail to please with this one. — Mrs. C. 
Oldham. Dixie theatre, McMinnville, 
Tenn. — Neighborhood patronage. 

Upstairs, with Mabel Normand. — Best 
picture with Mabel in a long time. 
Business extraordinary good, probably 
because it followed closely after Mickey. 
— John Hafner, Princess theatre, Don- 
ora, Pa. — Neighborhood patronage. 

The Cindrella Man, with Mae Marsh. 
This is another one that pleased them 
all. — L. A. Hasse, Majestic theatre, 
Mauston, Wis. — Small town patronage. 

Peace of Roaring River, with Pauline 
Frederick. — Poor picture. Title does 
not fit picture. — C. M. Hartman, Liberty 
theatre, Carnegie, Okla. — Small town 
patronage. 

Almost a Husband, with Will Rogers. 
— Heard more favorable comments on 
this picture than on any we have played 
in a month. Good business. — Grand 
theatre, Rochester, N. Y. — General pat- 
ronage. 

Hallmark 

Wit Wins, with Florence Billings. — 
As beautiful a drama as I have ever 
shown. Patrons all delighted. Good 
enough for any theatre. — H. A. Jones, 
Garden theatre, Chicago, 111. — Neighbor- 
hood patronage. 

A House Divided, with Sylvia Bremer. 
— The best of the kind I ever saw; 
everyone liked it.— Mrs. .C. Oldham, 
Dixie theatre, McMinnville, Tenn. — 
Neighborhood patronage. 

When My Ship Comes In, with Jane 
Grey. — Very good; however, won't suit 
Saturday crowd. — Mrs. C. Oldham, 
Dixie theatre, McMinnville, Tenn. — 
Neighborhood patronage. 

Hodkinson 

Desert Gold, with a special cast. — 
Desert Gold in my estimation is the 
biggest picture of the year. It is the 
finest Western subject ever made. — A. 
G. Tolbat, America theatre, Denver, 
Colo.— General patronage. 

The Volcano, with Leah Baird. — A 
good picture to be shown at this time, 
especially in Northwest. Right up to 
the minute. Producer must have seen 
trend of events when writing this story. 
— Fred Cosman, Electric theatre, St. 
Joseph, Mo.- — General patronage. 

The Love Hunger, with Lillian 
Walker. — This is a program picture that 
went over here like a special and pleased 
all. — W. R. Pyle, Gaiety theatre, Kings- 
port, Tenn. — Neighborhood patronage. 

The Best Man, with J. Warran Ker- 
rigan. — Good picture. Star's acting 
good. Pleased my patrons. Business 
poor on account of bad weather. — 
Charles Guizzetti, Opera House, Gard- 
ner, 111. — Neighborhood patronage. 

The Westerners, with a special cast. 
— Here is another mighty good picture. 
People flock to see this kind of pictures 

and come away satisfied. M. C. Ger- 

hart, Lyric theatre, Ft. Collins, Colo. — 
Transient patronage. 

A Joyous Liar, with J. Warren Kerri- 
gan.— Kerrigan is popular here, always 



draws; this subject was no exception, 
drew very heavy. — Fred Cosman, Elec- 
tric theatre, St. Joseph, Mo. — General 
patronage. 

Desert Gold, with E. K. Lincoln.— A 
good Western picture. Fine for Satur- 
day audience including kids. — Charles 
Lamb, Palm theatre, Rockford, 111. — 
General patronage. 

Come Again Smith, with J. Warren 
Kerrigan. — Good picture but did not 
draw as my people do not take to that 
kind of picture. — R. M. Stuntebech, 
Ozone theatre, Des Moines, la. — Neigh- 
borhood patronage. 

Come Again Smith, with J. Warran 
Kerrigan. — Good picture. Good busi- 
ness. All Hodkinson's pictures have 
been good for me and draw good. 
Pleased the public. If you have a bad 
day in the week give it to Hodkinsonl' 
— W. R. Pyle, Gaiety theatre, Kings- 
port, Tenn. — Neighborhood patronage. 

Metro 

The Brat, with Nazimova.- — Very en- 
tertaining picture. Shows Nazimova's 
remarkable versatility. — Grand theatre, 
Rochester, N. Y. — General patronage. 

Hitting the High Spots, with Bert 
Lytell. — Fine. Everybody pleased. — R. 
W. Baxter, Wickenburg theatre, Wick- 
enburg, Ariz. — Neighborhood patron- 
age. 

The Brat, with Nazimova. — Nazi- 
mova's best drawing card. Excellent 
business. — F. G. Heller, Starland thea- 
tre, Anderson, Ind. — General patronage. 

The Brat, with Nazimova. — Good star, 
good plot and a wonderful picture. Book 
it, will go over any audience, big money. 
E. G. Anderson, Princess theatre. Aber- 
deen, S. Dak. — Neighborhood patronage. 

The Lion's Den, with Bert Lytell.— 
A fine picture and I think a fine star, 
but he does not put dollars in the box 
office for me. — R. M. Reese, Sultana 
theatre, Williams, Ariz. — Small town 
patronage. 

The Spender, with Bert Lytell.— Very 
good. Leaves a clean taste in your 
mouth. Good comedy and a good 
moral. Everyone will like it. Invite 
the whole family and get all the money 
due you. — Harry Pace, Lyric theatre. 
Orange City, la.- — Critical patronage. 
The Brat, with Nazimova. — The Brat 



is a great picture. Went over big. Book 
and boost it. She is a money maker. — 
Fred McCon, Liberty theatre, Fort 
Scott, Kans. — Neighborhood patronage. 

The Uplifters, with May Allison. — 
Poor picture. It's a shame to put this 
star in such a picture. Poor business. — 
A. J. Twilegar, Lyric theatre, Goldfield, 
Nev. — Mining camp patronage. 

Amateur Adventuress, with Emmy 
Wehlin. — Good, light comedy. Fair 
business. — Will F. Krahn, Lorin theatre, 
Berkeley, Calif. — Neighborhood patron- 
age. 

Peggy Does Her Darndest, with May 
Allison. — A "hummer." Good drawing 
card. — A. J. Steggall, Opera House. 
Fayette, la. — College town patronage. 

The Gold Cure, with Viola Dana.— A 
bright original comedy-drama. Made 
'em all laugh. — Raymond Piper, Piper's 
Opera House, Virginia City, Nev. — 
General patronage. 

Satan, Jr., with Viola Dana. — Great! 
Get it. A regular knockout. Don't pass 
this up. — Will F. Krahn, Lorin theatre, 
Berkeley, Calif. — Neighborhood patron- 
age. 

The Bondage of Barbara, with Mae 
Marsh. — Poor picture. No excuse for 
it. — Elks theatre, Prescott, Ariz. — Gen- 
eral patronage. 

The House of Gold, with Emmy 
Wehlen. — Good exciting picture. Some- 
thing doing every minute. — A. J. Steg- 
gall, Opera House, Fayette, la. — College 
town patronage. 

Paramount 

"The Miracle Man, with a special cast. 
— A remarkable picture. One that 
pleased immensely and drew well at 
$.50. Nearly everyone boosted it. — W. 
H. Mart, Strand theatre, Grinnell. Iowa. 
■ — College town patronage. 

The Lottery Man, with Wallace Reid. 
— Went over big. Two days to big 
business. Best Wallace Reid I ever 
ran. — Joe Kockler, Princess theatre. 
Colorado Springs, Colo. — Down town 
patronage. 

Louisiana, with Vivian Martin. — Good. 
Some good comedy element in this. 
Fair business. — Will F. Krahn, Lorin 
theatre, Berkeley, Calif. — Neighborhood 
patronage. 

Maggie Pepper, with Ethel Clayton. 



97 



EXHIBITORS HERALD 



— First really good Clayton with Para- 
mount. Too bad they don't give her a 
chance. — Beth Drew Guhl, Pastime 
theatre, Delavan, Wis. — High class pat- 
ronage. 

Green Eyes, with Dorothy Dalton. — ■ 
A good story exceptionally well pro- 
duced. I laid especial emphasis in 
program advertising to the beautiful 
country homes and the scenery in this 
picture. It resulted in a full house. — A. 
N. Miles, Eminence theatre, Eminence, 
Ky. — Small town patronage. 

The Miracle Man, with a special cast. 
— We advertised this big and with ideal 
weather business dropped after first 
day. Opinions varied. Personally con- 
sider it great. — Teufel & Pfetcher, Isis 
theatre, Roseville, 111. — General patron- 
age. 

The Roaring Road, with Wallace Reid. 
— Good picture to good business. The 
support is better than the star. — Allen 
E. King, Lincoln theatre, Oakland, 
Calif. — Neighborhood patronage. 

A Petticoat Pilot, with Vivian Mar- 
tin. — This is a good picture. Drew fairly 
well, star is liked here by all. Give us 
more like this one. Our patrons like 
a good comedy best of all. — E. D. Luna, 
Hulbert theatre, Hulbert, Okla. — Neigh- 
borhood patronage. 

Social Quicksand, with Dorothy Dal- 
ton. — There is such a sameness to these 
Dalton pictures. She is an exceptional 
actress but people are getting tired of 
seeing her in the same characteriza- 
tions. — T. C. Shipley, Essaness theatre, 
Rushville, Nebr. — Small town patronage. 

The Miracle Man, with a special cast. 
■ — Ran four days to big business. Fine 
picture. — Joe Rochler, Princess theatre, 
Colorado Springs, Colo. — Down town 
patronage. 

A Sporting Chance, with Ethel Clay- 
ton. — Ethel is always good for business 
in this house. Good picture. — Will F. 
Krahn, Lorin theatre, Berkeley, Calif. 
— Neighborhood patronage. 

The Roaring Road, with Wallace Reid. 
— A good picture. Theodore Roberts in 
a pleasing role. Good crowd. — Bert 
Norton, Kozy theatre, Eureka, 111. — 
Neighborhood patronage. 

The Girl Dodger, with Chas. Ray- 
Said by many to be the best Ray pic- 
ture I've played to date. That is saying 
something. — A. N. Miles, Eminence 
theatre, Eminence, Ky. — Small town pat- 
ronage. 

Maggie Pepper, with Ethel Clayton. 
— Very good. Ends up with a thrill. — 
Berggren & Taddiken, Elite theatre, 
Morganville, Kans.— Neighborhood pat- 
ronage. 

The Source, with Wallace Reid.— A 
good picture, scenery and setting very 
good. — Edmund & Case, Opera House, 
Paw Paw, 111. — Neighborhood patron- 
age. 

The Girl Dodger, with Charles Ray. 
— Another dandy. Has the pep that 
fills all of Ray's pictures. — Clay H. 
Powers, Auditorium theatre, Dunsmuir, 
Calif. — General patronage. 

The Source, with Wallace Reid. — 
First Wallace Reid picture and he won 
considerable comments. — W. jB. Neil- 
son, Liberty theatre, Fosston, Minn. — 
Small town patronage. 

Peppy Polly, with Dorothy Gish. — 
Better than many of the Dorothy Gish 
subjects. A good melodrama. — Elks 
theatre, Prescott, Ariz. — General patron- 
age. 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM^ 

TJfORD of mouth testi- j 
1 mony is the most j 

§ satisfactory Variety. j 
| Courts of justice demand j 
1 it. 

| Signed testimony is next j 
| best. 

| We can't put you into j 
| direct communication with j 
| every other exhibitor in j 
1 the nation. That's a j 
| physical impossibility. 
| But we can show you | 
| their signed statements. 
| Nowhere else can you j 
| find them. 

And we can show them j 
| yours. 

iiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

Nuggett Nell, with Dorothy Gish. — 
Picture only fair but star drew well and 
patrons seemed satisfied. — Rudy Schleus- 
ener, Superba theatre, Alhambra, Cal. 
— Neighborhood patronage. 

Battling Jane, with Dorothy Gish. — 
This pleased a slim crowd. Paramount 
should get out a new press book on 
this picture. Their advertising helps 
are all mainly directed towards the 
Thrift Stamp Drive but that can't be 
made the drawing card now. — A. N. 
Miles, Eminence theatre, Eminence, Ky. 
— Small town patronage. 

The Man from Funeral Range, with 
Wallace Reid. — Good strong story. 
Showed to average business. — Raynolds 
& Parker, Orpheum theatre, Gilroy, 
Calif. — General patronage. 

Too Many Millions, with Wallace 
Reid. — Patrons always satisfied with 
Reid. Good drawing star. — Berggren & 
Taddiken, Elite theatre, Morganville, 
Kans. — Neighborhood patronage. 

The Source, with Wallace Reid.— Ex- 
cellent picture. — Bert Norton, Kozy 
theatre, Eureka, 111. — First class patron- 
age. 

You Never Saw Such a Girl, with 
Vivian Martin. — Very good. Interest- 
ing all the way through, with a fine- 
ending. — F. L. Clarke, Cozy theatre, 
Hazen, Ark. — Neighborhood patronage. 

In Pursuit of Polly, with Billie Burke. 
— Cute little play and cute little star. 
Her pictures are few and far between. 
Nevertheless she is a big favorite here. 
We always count on something snappy 
from Billie Burke. — J. B. Endert, Endert 
theatre, Crescent City, Calif. — General 
patronage. 

I'll Get Him Yet, with Dorothy Gish. 
— Good. — J. W. Schmidt, Grand theatre, 
Breese, 111. — Neighborhood patronage. 

Greased Lightning, with Charles Ray. 
A good Ray subject with plenty of com- 
edy. — Elks theatre, Prescott, Ariz. — 
General patronage. 

You're Fired, with Wallace Reid. — 
Absolutely good. A little different from 



the usual program picture. This star 
draws for us. — A. D. Williams, Mission 
theatre, Santa Barbara, Calif. — Down 
town patronage. 

Partners Three, with Enid Bennett. — 
A good star in a very good play that was 
enjoyed by all. — Berggren & Taddiken, 
Elite theatre, Morganville, Kans. — 
Neighborhood patronage. 

Pathe 

The World Aflame, with Frank Kee- 
nan.— Played to critical audience of 
striking ship-workers. A few hisses 
and then bursts of applause. — A. E. King, 
Lincoln theatre, Oakland, Calif. — Neigh- 
borhood patronage. 

The Moonshine Trail, with Sylvia 
Breamer. — Drew splendid for three 
days. Story very good. What we want 
is good stories. — Frank Tammen, Amer- 
ica theatre, Colorado Springs, Colo. — 
Down town patronage. 

Oh Boy, with June Caprice and 
Creighton Hale. — A very good clean 
comedy.— A. J. Steggall, Opera House, 
Fayette, la. — College town patronage. 

Charge It to Me, (American) with 
Margarita Fisher. — A very pleasing lit- 
tle comedy. One most everybody will 
enjoy. — Bellman Bros., Lyric theatre, 
Ft. Atkinson, Wis. — General patronage. 

The Master Man, with Frank Keenan. 
— Frank Keenen is liked here and he 
has never failed to please in work and 
stories he appears in. — Fred Cosman, 
Electric theatre, St. Joseph, Mo. — Gen- 
eral patronage. 

Stranded in Arcadia, with Irene Cas- 
tle. — Very good. Everybody pleased. — 
C. A. Kelso, Orland theatre, Orland, 
Ind. — Neighborhood patronage. 

Money Isn't Everything, (American) 
with Margarita Fisher. — One of the best 
I have had. Did a good business with 
it and it pleased. — W. H. Gilfillan, Jewel 
theatre, Red Lake Falls, Minn.— Neigh- 
borhood patronage. 

Common Clay, with Fannie Ward. — 
Splendid picture. Fannie Ward does 
some wonderful acting. — A. J. Steggall, 
Opera House, Fayett, la. — College town 
patronage. 

The Little Diplomat, with Baby 
Marie Osborne. — Treated unfairly by 
some of the reviewers. Was really a 
good picture. The little pickaninny was 
great. — Mrs. K. B. Ransley, Park Ridge 
theatre, Park Ridge, 111. — Suburban pat- 
ronage. 

Eyes of Julia Deep, ( American) with 
Mary Miles Minter. — A fine picture, 
went over good. — W. H. Gilfillan, Jewel 
theatre, Red Lake Falls, Minn. — Neigh- 
borhood patronage. 

Robertson-Cole 

The Turn in the Road, with a special 
cast. — Get the Christian Scientists to 
help put this over. They will like it 
and want their friends to see it. — Mrs. 
K. B. Ransley, Park Ridge theatre, Park 
Ridge, 111. — Suburban patronage. 

All of a Sudden Norma, with Bessie 
Barriscale.- — I didn't think much of this 
one, as it was too much of a picture 
showing what women can do and show- 
ing man as her inferior. — Hart & Hen- 
derson, Rex theatre, Moorhead, Iowa. — 
Neighborhood patronage. 

Hoopla, with Billie Rhodes. — Good 
picture but was not satisfactory as 
parts of it were misrepresented in the 
advertising. — J. J. Kudlacek, Swan thea- 



98 



EXHIBITORS HERALD 



tre, Swanton, Xebr. — Neighborhood pat- 
ronage. 

The Prodigal Liar, with Wm. Des- 
mond. — Desmond and Betty Compson 
were very pleasing in this clever west- 
ern comedy-drama. — A. E. Dnbeau. 
Caughren theatre, Sank Centre, Minn. — 
General patronage. 

White Washed Walls, with Wm. Des- 
mond. — Good picture and pleased at no 
advance in price. — H. A. Wishard. Wish- 
ard theatre, Bloonifield, la. — General 
patronage. 

Bonds of Honor, with Sessue Haya- 
kawa. — The Jap is wonderful in these 
dual roles. — A. E. Dubeau, Caughren 
theatre, Sauk Centre, Minn. — General 
patronage. 

Hoopla, with Billie Rhodes. — This is 
a fine comedy-drama. It is a circus 
picture and a good one. Be sure to 
book this one. — Hart & Henderson, Rex 
theatre, Moorhead, Iowa. — Neighbor- 
hood patronage. 

Select 

Upstairs and Down, with Olive 
Thomas. — This one is a dandy. Star, 
support, settings and direction are A-l 
making it one of the most delightful 
offerings of the year. Give us more like 
it. — Jack Nutter, Deadwood theatre, 
Deadwood, S. Dak. — General patronage. 

His Bridal Night, with Alice Brady. — 
Best Brady picture we have had and we 
have had them all to date. Best double 
role photography we have ever seen. — 
R. M. Reese, Sultana theatre, Williams, 
Ariz. — Small town patronage. 

Goodnight Paul, with Constance Tal- 
madge. — Best yet. By all means play it 
and don't be afraid to back it up. Patrons 
had that smile on that won't come off. 
— J. E. .Ridgeway, Lyric theatre, Coon 
Rapids, la. — Neighborhood patronage. 

Bolshevism on Trial, with a special 
cast. — Good picture and good photo- 
graphy. Also very timely and has good 
moral. All pleased. — Mrs. E. Dewhirst, 
Beverly picture theatre, Beverly, Kans. 
— Small town patronage. 

The New Moon, with Norma Tal- 
madge. — A few said they did not like 
this one as well as some other pictures 
with this star, but it surely got a big 




ZEXA KEEFE 
Selznick's 1920 star, who appears as lead- 
ing woman with Eugene O'Brien in the 
Selznick picture, "His Wife's Money." 



business. — John Hainer, Princess thea- 
tre, Donora, Pa. — Neighborhood patron- 
age. 

The Way of a Woman, with Norma 
Talmadge. — Under the average for this 
star. However, advertising the wonder- 
ful gowns got the ladies. Not a bad 
picture at all but very ordinary story. 

T. C. Shipley, Essaness theatre, 

Rushville, Nebr. — Small town patron- 
age. 

Faith of the Strong, with Mitchell 
Lewis. — Good picture but Lewis pic- 
tures are all similar in theme; you know 
in advance what role is going to play. 
However, it is a good picture — Fred 
Cosman, Electric theatre, St. Joseph, 
Mo. — General patronage. 

The Forbidden City, witli Norma Tal- 
madge. — Although our people don't like 
anything "Foreign," Norma made them 
like this one. Splendid settings, splen- 
did cast, heavy drama, not soon for- 
gotten. — Raymond Piper, Piper's Opera 
House, Virginia City, Nev. — General 
patronage. 

A Scream in the Night, with a spe- 
cial cast. — A very good picture but 
don't advance your price or boost it too 
hard. I did both and did myself no 
good. — H. A. W'ishard, Wishard theatre, 
Bloomfield, la. — General patronage. 

Getting Mary Married, with Marion 
Davis.— A very pleasing comedy-drama. 
Drew increased business second night. 
Audience highly delighted. Select ser- 
vice suits me. — J. C. Jenkins, Auditor- 
ium theatre, Neligh, Nebr.— Neighbor- 
hood patronage. 

The Midnight Patrol, with a special 
cast. — A good picture but not a special. 
— P. G. Estee, Star theatre. Alexandria, 
S. Dak. — Neighborhood patronage. 

The Savage Woman, with Clara Kim- 
ball Young — Could boost it and keep 
'em satisfied. — Raynolds & Parker, 
Orpheum theatre, Gilroy, Calif. — Gen- 
eral patronage. 

A Pair of Silk Stockings, with Con- 
stance Talmadge. — Good. They liked 
it. — J. L. Meyers, Liberty theatre, Ives- 
dale, 111. — Small town patronage. 

The Way of a Woman, with Norma 
Talmadge.- — Not up to star's previous 
work. However, she did well with 
theme of story she had to work with. 
Picture drew well at that. — Fred Cos- 
man, Electric theatre, St. Joseph, Mo. — 
General patronage. 

Ruling Passions, with all star cast. — 
Good special. Pleased ali. — J. A. 
Holmes, Arcade theatre, Holtville. 
Calif. — Neighborhood patronage. 

Up the Road with Sallie, with Con- 
stance Talmadge. — A wonderful picture. 
Full of life and joy. Select is a great 
program. — C. T. Metcalf. Opera House. 
Greenfield. 111. — Neighborhood and 
country patronage. 

Triangle 

Closing In, with Wm. Desmond. — A 
high class program picture. Pleased 
all. — J. J. Kudlacek, Swan theatre, 
Swanton, Nebr. — Neighborhood patron- 
age. 

The Flame of the Yukon, with Doro- 
thy Dalton. — Big business at advanced 
prices, and worth it. Alaskan stories 
always popular and this is one of the 
best of that type so far produced. — J. 
B. Stine, Gem theatre, Clinton, Ind. — 
Neighborhood patronage. 

The Deserter, with Chas. Ray. — A very 




VALUES BELASCU MARTI V 
\\ li<» makes her screen debut in the lead- 
ing feminine role of "The Night of the 
Dub," the initial Paramount-Ernest 
Truex comedy. 



good picture but a bad ending. Why 
don't they make all pictures end well? 
— E. D. Luna, Hulbert theatre, Hulbert, 
Okla. — Neighborhood patronage. 

Reggie Mixes In, with Douglas Fair- 
banks. — Fairbanks always gets them in. 
His pictures pleasing at all times.— L. 
A. Hasse, Majestic theatre, Mauston, 
Wis. — Small town patronage. 

Old Hartwell's Cub, with William 
Desmond.— Very good program picture. 
Pleased all who saw it. — Geo. O. Bar- 
low, Unique theatre. Steamboat Rock, 
Iowa. — Neighborhood patronage. 

Breezy Jim, with Crane Wilbur. — 
Played to big Saturday business and 
seemed to please everybody. Very good 
Western comedy-drama. — J. B. Stine, 
Gem theatre, Clinton, Ind. — Neighbor- 
hood patronage. 

Wolf Lowry, with William S. Hart. 
— -Like all of his pictures, it satisfies. — 
J. J. Kudlacek, Swan theatre, Swanton, 
Nebr. — Neighborhood patronage. 

Taxi, with Taylor Holmes. — Very 
good comedy-drama. — Mrs. K. B. Rans- 
ley. Park Ridge theatre, Park Ridge, 111. 
— Suburban patronage. 

United Artists 

His Majesty, the American, with 
Douglas Fairbanks. — Notice that some 
exhibitors are inclined to make light of 
this picture. Wish to say that those 
that take this view surely ought to be 
out of the game as their judgment is 
like that of an individual that would 
sav the Birth of a Nation was no good. 
" — C. Oldham, Dixie theatre, McMinn- 
ville, Tenn. — Neighborhood patronage. 

His Majesty, the American, with 
Douglas Fairbanks. — While this is a 
very good Fairbanks production and 
pleased everybody on the whole, I don't 
think it as good as some of his past 
subjects. I think Fairbanks' best work 
was done on the old Triangle lot. — Jack 
Nutter, Deadwood theatre, Deadwood, 
S. Dak. — General patronage. 

His Majesty, the American, with 
Douglas Fairbanks. — Fell way below 
expected business. Second day fell flat. 
No kicks but they did not fall for it 



99 



EXHIBITORS HERALD 



hard. — E. L. Franck, Oasis theatre, Ajo, 
Ariz. — Neighborhood patronage. 

His Majesty, the American, with 
Douglas Fairbanks. — I never had a bet- 
ter picture. Book it and boost it 
strong. They will like it. — H. A. Wish- 
ard, Wishard theatre, Bloomfield, la. — 
General patronage. 

United Picture Theatres 

Her Code of Honor, with Florence 
Reed. — Unusual theme and splendidly 
produced; star made only fair impres- 
sion here. Fair business. — W. D. Mar- 
tin, Badger theatre, Neillsville, Wis. — 
Small town patronage. 

Her Code of Honor, with Florence 
Reed. — Audience walked out on this 
one. Poor in every respect. — C. Wel- 
stead, Garden theatre. La Jolla, Calif. — 
Mixed patronage. 

The Woman Under Oath, with Flor- 
ence Reed.— Well produced and inter- 
esting story. Had poor business partly 
owning to fact Reed does not draw here 
and bad weather also— J. B. Stine, Gem 
theatre, Clinton, Ind. — Neighborhood 
patronage. 

Universal 

Paid in Advance, with Dorothy Phil- 
lips. — Best fight picture since The 
Spoilers. Drew capacity Armistice day 
and held up well second day. — Raynolds 
& Parker, Orpheum theatre, Gilroy, 
Calif. — General patronage. 

The Vanity Pool, with Mary Mac- 
Laren. — Good. Patrons well pleased. — 
John A. Pittman, The Rex theatre, 
Chenoa, 111. — Neighborhood patronage. 

The Trap, with Olive Tell. — Good 
picture, pleased all. — P. G. Estee, Star 
theatre, Alexandria, S. Dak.— Neighbor- 
hood patronage. 

Home, with Mrs. Charlie Chaplin. — 
Use a comedy with this. So much ex- 
cess footage as to appear slow and 
draggy. Beautifully pictured and of 
good moral worth. Drew fair Sunday 
business. — J. B. Stine, Gem theatre, 
Clinton, Ind. — Neighborhood patronage. 

The Right to Happiness, with Doro- 
thy Phillips. — Went over big. Capac- 
ity for three days. 100% picture.— G. A. 
Loveland. Odeon theatre, Colorado 
Springs, Colo. — Down Town patronage. 

The Unpainted Woman, with Mary 
MacLaren. — A nice smooth picture that 
pleased all. — Raymond Piper, Piper's 
Opera House, Virginia City. Nev. — 
General patronage. 

The Heart of Humanity, with Doro- 
thy Phillips. — Fine picture. Advertised 
it big but no crowd on account of war 
picture. — H. R. Jenkins, Opera House, 
Dahlgren, 111. — Small town patronage. 

Outcasts of Poker Flats, with Harry 
Carey. — Good story but not suited to 
Carey. Better liked in gun man roles. 
Ran with Elmo the Mighty to good 
business. — Raynolds & Parker, Or- 
pheum theatre, Gilroy, Calif. — General 
patronage. 

The Wicked Darling, with Priscilla 
Dean. — Some picture. All Universal 
specials are extraordinary. — C. A. Kelso, 
Orland theatre, Orland, Ind. — Neighbor- 
hood patronage. 

Destiny, with Dorothy Phillips. — Fine 
acting, good story and entertaining 
twist at the end. — P. G. Estee, Star the- 
atre, Alexandria, S. Dak. — Neighbor- 
hood patronage. 

The Blinding Trail, with Monroe 



Salisbury. — Another good Universal 
Special. — Raymond Piper, Piper's Opera 
House, Virginia City, Nev. — General 
patronage. 

Borrowed Clothes, with Mildred Har- 
ris. — Fair. — G. M. Yeaton, Ioka theatre, 
Exeter, N. H. — Neighborhood patron- 
age. 

Riders of Vengeance, with Harry- 
Carey. — Good old time Western melo- 
drama. Abundance of satisfaction to 
young, old, highbrow, or lowbrow. — 
Raymond Piper, Piper's Opera House. 
Virginia City, Nev. — General patronage. 

The Heart of Humanity, with Dor- 
othy Phillips. — Patrons liked this tine. 
Some said it was better than The Birth 
of a Nation. Did a big business at ad- 
vanced prices. — E. E. Horman, Opera 
House, Elgin, Ore. — Small town pat- 
ronage. 

The Two Soul Woman, with Priscilla 
Dean. — A strong picture. Better than 
many specials, and Miss Dean is indeed 
a real star. Good business.- — R. Ross 
Riley, Wigwam theatre, Oberlin. Kans. 
— Small town patronage. 

The Heart of Humanity, with Dor- 
othy Phillips. — Excellent production. A 
money getter if you have the roads and 
weather. We didn't, but will chance it 
again. — H. W. Kerr, Kerr's Opera 
House, Little Sioux, Iowa. — Co-untry 
patronage. 

A Soul for Sale, with Dorothy Phil- 
lips. — Here is one worthy of extra ad- 
vertising. It is a 100% picture. — H. R. 
Jenkins, Opera House, Dahlgren, 111. — 
Small town patronage. 

DeLuxe Anna, with Norma Talmadge. 
— Good picture to a good crowd. — 
Beverly Picture theatre, Beverly, Kans. 
— Small town patronage. 

The Veiled Adventure, with Constance 
Talmadge. — Very good and liked very 
much by all. Business big. — John Haf- 
ner. Princess theatre, Donora, Pa. — ■ 
Neighborhood patronage. 

Vitagraph 

The Gamblers, with Harry Morey. — 
Very good picture. Vitagraph sure has 
some good pictures. — Olympic theatre, 
Calmar, la. — General patronage. 

Over the Garden Wall, with Bessie 
Love. — Good; many favorable com- 
ments. — C. M. Hartman, Liberty thea- 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



tre, Carnegie, Okla. — Small town pat- 
ronage. 

A Gentleman of Quality, with Earle 
Williams. — A story that is somewhat 
hard to follow. Williams does not draw 
at all. — Bert Norton, Kozy theatre, Eu- 
reka, 111. — Neighborhood patronage. 

The Wolf, with Earl Williams.— 
Went over big. Patrons remarked it 
was fine. Story good and star's work 
excellent. Wonderful shots in picture. 
— J. E. Tompkins, Liberty theatre, Colo- 
rado Springs, Colo.- — Down town pat- 
ronage. 

Miss Dulcie from Dixie, with Gladys 
Leslie. — Light story, but will please the 
whole family. — H. Pace, Lyric theatre, 
Orange City, la. — Critical patronage. 

The Third Degree, with Alice Joyce. 
— Good picture and pleased. Star fine. 
— P. G.' Estee, Star theatre, Alexandria, 
S. Dak. — Neighborhood patronage. 

The Common Cause, with Herbert 
Rawlinson. — Went big with me here 
at 20 and 35 cents admission. W T ell 
liked although a war picture. — H. R. 
Jenkins, Opera House, Dahlgren, 111. — 
Small town patronage. 

The King of Diamonds, with Harry 
Morey. — Star new here, but drew well. 
Everybody well pleased. — J. E. Ridge- 
way, Lyric theatre, Coon Rapids, la. — 
Neighborhood patronage. 

World 

When Bearcat Went Dry, with a spe- 
cial cast. — Broke all records. A good 
title, good picture with great advertis- 
ing possibilities. — Allen E. King, Lin- 
coln theatre, Oakland, Calif. — Neighbor- 
hood patronage. 

Me and Captain Kid, with Evelyn 
Greely. — Miss Greely is good. Also pic- 
ture. Invite the whole family. Scenery 
is good. — H. Pace, Lyric theatre. Orange 
City, la. — Critical patronage. 

Forest Rivals, with Arthur Ashley. — 
Not up to World's standard. Patrons 
dissatisfied. Business fair. — John Haf- 
ner, Princess theatre, Donora, Pa. — 
Neighborhood patronage. 

Courage for Two, with Carlyle Black- 
well.- — -Good picture, pleased. — J. L. 
Meyers, Liberty theatre, Ivesdale, 111. — 
Small town patronage. 

T'Other Dear Charmer, with Louise 
Huff. — This charming star has never ap- 
peared in a role so well suited to her. 
In this unique dual role she brought 
forth peels of laughter from the audi- 
ence. I played this picture to a capacity 
house during the Red Cross drive. A 
sure box office attraction. Book it. — 
Geo. H. Cooke, Hub theatre, Mill Val- 
ley, Calif. — Neighborhood patronage. 

Three Green Eyes, with a special cast. 
— Good. Each star has plenty to do and 
does it. Hiues a real comedian. My 
patrons said it was an extra good, clean 
picture. — H. Pace, Lyric theatre. Orange 
City, la. — Critical patronage. 

When Bearcat Went Dry, with a spe- 
cial cast. — Played five days to good 
business. Title draws. — L. R. Cutshaw. 
Majestic theatre, Pueblo, Colo. — Down 
town patronage. 

Where Bonds Are Loosed, with a spe- 
cial cast. — Very poor. Not a person 
liked it. Avoid this one. — John Hafner, 
Princess theatre, Donora, Pa. — Neigh- 
borhood patronage. 

The Grouch, with Montague Love. — 
A very good World. They liked it. — 



100 



EXHIBITORS HERALD 



J. L. Meyers, Liberty theatre, Ivesdale. 
111. — Small town patronage. 

When Bearcat Went Dry, with a spe- 
cial cast — This picture broke all records 
for the week and played to 8,000 people 
on the opening day, which was Sunday. 
My seating capacity is 1,200. — E. H. 
Hibbin, Strand theatre, Denver, Colo. 

The Arizona Cat-Claw, with Edythe 
Sterling. — Wild and woolly melodrama. 
Good business. A relief from the eter- 
nal triangle. — A. E. King. Lincoln thea- 
tre. Oakland, Calif. — Neighborhood pat- 
ronage. 

Specials 

Mickey (Western Import), with Ma- 
bel Normand. — Repeat showing for 
three days. Did capacity business. Book 
it again, boys. — F. G. Heller, Starland 
theatre, Anderson, Ind. — General pat- 
ronage. 

Mickey (Western Import), with Mabel 
Normand. — Played this for a week as 
a repeat attraction. Business big. First 
time we ever ran a picture second 
run. — Harry S. Carter, Mary Anderson 
theatre. Louisville. Ky. — Transient pat- 
ronage. 

Virtuous Men (S-L Pictures), with 
E. K. Lincoln. — Proved to be some- 
what of a disappointment. Title is mis- 
leading. It is a story of shipbuilding 
with a spy background. — Bert Norton. 
Kozy theatre, Eureka, 111. — Neighbor- 
hood patronage. 

The Shepherd of the Hills (Harold 
Bell Wright), with a special cast. — 
Broke all house records. Five days went 
big. — L. R. Cutshaw, Majestic theatre. 
Pueblo. Colo. — Down town patronage. 

Yankee Doodle in Berlin (Mack Sen- 
nett), with a special cast. — Drew big on 
opening day at fifty cents. Fell down 
second day. Would advise small towns 
to play only one day. The flash and 
novelty gets them in but does not sat- 
isfy. — W. H. Mart, Strand theatre. Grin- 
nell theatre, Grinnell, Iowa. — College 
town patronage. 

The Unpardonable Sin (Harry Gar- 
son), with Blanche Sweet. — A very fine 
picture. Patrons thanked me for book- 
ing it. — J. M. Wentzell, Norman theatre. 
Louisville, Ky. — Neighborhood patron- 
age. 

Virtuous Men (S-L), with E. K. Lin- 
coln. — A poor title for a good picture. 
Average business. — A. E. King, Lincoln 
theatre, Oakland, Calif. — Neighborhood 
patronage. 

Serials 

Lightning Raiders (Pathe), with Pearl 
White. — Have run four episodes. Got a 
good start and crowd is staying with it. 
All seem to like it. — H. A. Wishard. 
Wishard theatre, Bloomfield, la. — Gen- 
eral patronage. 

Smashing Barriers (Vitagraph). with 
William Duncan. — Fifth episode and 
still gaining. This is a good one, plenty 
of action. Don't be afraid of it. — E. D. 
Luna, Hulbert theatre, Hulbert, Okla. — 
Neighborhood patronage. 

The Fatal Fortune (S. L. K.). with 
Helen Holmes. — This one looks like an- 
other Million Dollar Mystery. First epi- 
sode proved to be great. Will surely 
be one of the best serials ever pro- 
duced from the way the first episode 



looked. — Mrs. C. Oldham, Dixit theatre, 
McMinnville, Tenn. — Neighborhood pat- 
ronage. 

Smashing Barriers (Vitagraph), with 
William Duncan. — If you want a good 
serial, do not book this one. Nothing to 
it after second episode. — Royal theatre, 
Milford, Iowa. — General patronage. 

Elmo the Mighty (Universal), with 
Elmo Lincoln. — Rightly named and a 
mighty good serial. Exciting in every 
episode. — Royal theatre, Milford, Iowa. 
— General patronage. 

Perils of Thunder Mountain (Vita- 
graph), with Antonio Moreno. — On sixth 
episode of this serial and is going over 
big and getting better every episode. 
All Vitagraph serials draw well here. 
Star is well liked. — Guy Fish, Wa-Pa-Co 
theatre, Watervliet, Mich. — -Small town 
patronage. 

The Master Mystery (World), with 
Houdini.- — A different serial going over 
strong. — A. E. King, Lincoln theatre. 
Oakland, Calif. — Neighborhood patron- 
age. 

The Tiger's Trail (Pathe) with Ruth 
Roland. — A very good serial of active 
type. Will please any audience. — D. B. 
Follett, Star theatre, Gibsonburg, O. — • 
General patronage. 

Smashing Barriers, (Vitagraph) with 
William Duncan. — Has comedy line 
that so many serials lack. Good every 
way and holding up at eighth episode. 
Best serial yet. — A. Middleton. Grand 
theatre, DeQueen, Ark. — Small town 
patronage. 

The Great Gamble, (Pathe) with 
Anne Luther and Charles Hutchison. — ■ 
Seems to be holding up good. No com- 
plaints. — W. T. Hayes, Dreamland thea- 
tre. Providence, Ky. — Neighborhood 
patronage. 

The Tiger's Trail, (Pathe) with Ruth 
Roland. — Have used three episodes and 
to date it gives every appearance ot 
being an extra good investment. — A. 
Names, House of Rubian theatre. 
McCracken. Kans. — Small town patron- 
age. 

Elmo the Mighty, (Universal) with 
Elmo Lincoln. — Third episode played to 
many more people than the second. 
Everyone pleased. — Beth Drew Guhl. 
Pastime theatre. Delevan, Wis. — High 
class patronage. 

The Lightning Raider, (Pathe) with 
Pearl White. — Holding up well on ninth 
episode. A good serial. But let's get 
away from the lost stock, the lost will, 
the lost papers and all that stuff. — A. 
Middleton. Grand theatre, DeQueen, 
Ark. — Small town patronage. 

Smashing Barriers, (Vitagraph) with 
William Duncan. — Best serial I have 
run for a long time. Plenty of action 
and thrills. One that will build up your 
serial nights. — E. C. Breilein, Faust 
theatre. New Richland. Minn. — Neigh- 
borhood patronage. 

The Midnight Man, (Universal) with 
James J. Corbett. — Serial opens well. 
Many favorable comments. — P. G. 
Estee, Star theatre, Alexandria, S. D. — 
Neighborhood patronage. 

Smashing Barriers, (Vitagraph) with 
William Duncan. — Went over big and 
is a mighty good serial. Gave entire 
satisfaction. — A. M. Leitch, Royal thea- 
tre, Milford, la. — Mixed patronage. 



USE THIS BLANK 

Box Office Reports Tell the Whole 

Story. 

Join in This Co-operative Service. 
Report Regularly on 

Pictures You Exhibit 
And Read in The Herald 
Every Week What Pictures 
Are Doing for Other Exhibitors. 

Fill in this blank now and send 
to Exhibitors Herald, 417 S. Dear- 
born St., Chicago. 

Title 

Star 

Producer 

Remarks 



Title ... 

Star 

Producer 
Remarks 



Exhibitor 

Name of Theatre 

Transient or Neighborhood Pat- 
ronage 

City 

State 



101 



EXHIBITORS HERALD 
HOW COOL THE EVENINGS ARE BECOMING 




California, which boasts of its climate and scenery, is the home of Fox Sunshine Comedy Girls, who are contributing ma- 
terially to the mirth of the increasingly popular Sunshine Comedies. Above is shown a combination hard to beat — three 
queens and a pair of aces 



Extensive Advertising Campaign 

Will Usher in "The Lost City 



9> 



Extensive plans are now being ar- 
ranged for the exploitation of Col. 
Selig's animal serial, "The Lost City," 
starring Juanita Hanson, in fifteen epi- 
sodes. The serial, which is now under 
production, is being directed by E. A. 
Martin under the personal supervision 
of Col. Selig. 

The Warner Bros., who have secured 
the American and Canadian distribution 
rights, which will be sold on a state 
rights basis, are pioneer producers and 
readily appreciate the value of adver- 
tising. 

Harry Warner states that an adver- 
tising campaign, in proportion to the 
magnitude of the serial will be launched. 
The exhibitors who book "The Lost 
City" will have a large assortment of 
advertising accessories, and will be as- 
sisted by a newspaper and billboard 
campaign that will reach from the At- 
lantic to the Pacific Coast. 

Affords Wide Exploitation 

The serial, which deals with the ani- 
mal life in the jungles of Africa, will 
afford the opportunity to advertise it 
along the lines of a circus. In making 
plans for securing the very best line of 
paper great care was taken to select 
an artist who specializes in animal 
drawings. 

The various lithograph companies 
were invited to submit sketches of ideas 
submitted to them and it was only after 
keen competition that the winning artist 
was selected. The heralds will be of the 
circus variety, eleven by fourteen inches 
of various colors, with pen sketched 
drawings that will compel attention. 
Regular circus banners, of waterproof 
canvas printed in five colors, will give 
the exhibitors the advantage of using 
the same banner for the entire fifteen 
episodes. The window card will be a 
novelty cut-out card of the form of an 



elephant, with appealing reading matter 
printed in two colors. 

Juvenile Appeal Made 

Besides the slides, lobby photos, cuts 
and mats, there will be many novelties 
which will appeal to the boys and girls. 
A beautiful pocket mirror with a draw- 
ing of a lion's head and a photo of 
Juanita Hanson between the teeth of 
the lion will be used as a souvenir to 
the girls. For the boys, there will be 
buttons and a set of small cards on 
which will be photographs of the differ- 
ent animals appearing in the serial, be- 
sides other novelties that have not as 
yet been decided upon. 

Arrangements are also being made 
with a prominent music publisher to 
write and dedicate a song to Miss Han- 
son. Unlike heralds and pamphlets 
which are read and thrown away, a song 
enters the home and continuously ad- 
vertises the serial. 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



Allan Dwan Will Produce 
"In the Heart of a Fool" 

William Allen White's story "In the 
Heart of a Fool" has been selected by 
Allan Dwan for his next photoplay ve- 
hicle. Work on filming the production 
will start next week, and Mr. Dwan pre- 
dicts that it will be the most pretentious 
offering that he has yet contributed to 
the screen. 

The story, which apeared in book form 
about a year ago has caused much com- 
ment owing to its vast scope and excep- 
tional theme, and for the photoplay in- 
terpretation Mr. Dwan has selected a cast 
of exceptional players including James 
Kirkwood, Mary Thurman, Anna Q. Nils- 
son, Philo McCullough, Ward Crane, 
Maryland Morne, James P. Hogan, Fred 
Turner. Arthur Hoyt and John W. 
Burton. 



Madlaine Traverse in 

Twelfth Fox Production 

Madlaine Traverse and company are 
at work upon "What Would You Do?" 
■an original story by Denison Clift, that 
is said to present the star with excellent 
opportunities for the style of work which 
has become associated with her person- 
ality. She is quoted as saying that this, 
her twelfth production for the Fox 
schedule, will be by all odds her best. 

George McDaniel, who played opposite 
Miss Traverse in "Lost Money," her last 
feature, is cast in like role in the new one. 
Frank Elliott. Charles K. French, Lenore 
Lynard and Cordelia Callahan complete 
the cast. Especial attention should be 
called to the title of the picture, which 
suggests vast exploitation measures. 



Selfcnick Buys Novel 

"Straight Down the Crooked Lane" or 
"All Around the Square" is the double 
title of the recently published book by 
Bertha Runkle, picture rights to which 
have been purchased by Myron Selznick, 
president of Selznick Pictures Corp. No 
announcement has been made as to the 
star who will be featured. 



102 



EXHIBITORS HERALD 



Vitagraph to Expend $3,600,000 

On Larry Semon's New Comedies 

Comedian Signs Three Year Contract With Albert 
E. Smith Which Calls for Huge Money Outlay 
-Salary Not Made Public 



Albert E. Smith, president of Vitagraph, 
Inc., and "Larry" Semon, the motion pic- 
ture comedian, have entered into a new con- 
tract at Los Angeles which makes the actor- 
author-director one of the highest paid 
comedians in the world, it is declared. 

According to information received at 
Yitagraph's general offices, 1600 Broadway, 
from Mr. Smith, who is now in the west. 
Semon's new contract means the outlay of 
$3, 600,000 by Vitagraph for Semon come- 
dies during the next three years. This sum 
includes the cost of production as well as 
the comedian's salary, which will be the 
highest paid to any actor making two reel 
subjects, with the possible exception of 
Charlie Chaplin. 

Mr. Semon's rise to such fame has not 
been unduly rapid. He has been making 
comedies for Vitagraph for several years 
and as his experience improved his work his 
popularity and success grew. His present 
contract with Vitagraph expires with the 
closing of the year and under his new con- 
tract his services are assured the produc- 
ers until at least the end of 1922. 

Ten Films a Year 

As Mr. Semon averages about ten two 
reel comedies a year the new agreement 
means that for the next three years each of 
his comedies will cost the producers an 
average of $120,000 each. Knowledge of 
the approaching termination of his contract 
led several of the larger producers to make 
flattering offers for his services, it is said, 
but he elected to remain where he had be- 
gun and where he had made his success. 

Mr. Semon's position is unique in the 
motion picture world in that he writes, 
directs and plays in all of his comedies. 
His early career was as a newspaper car- 
toonist, where his sense of humor was fully 
developed. That his comedies were clean 
as well as funny and that the comedian 
himself was inimitable, had much to do 
with his success. 

Broadway Likes Semon 

Within a few months his comedies have 
been seen in nearly all of the larger Broad- 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



way picture houses. His last offering, 
"Dew Drop Inn," made a great hit at the 
Rialto a few weeks ago. His latest com- 
edy, "The Head Waiter," has been selected 
as the feature comedy at the new Capitol 
Theatre. It will also be shown at the new 
million dollar San Francisco Theatre at Los 
Angeles, managed by Samuel Rothapfel, 
formerly the managing director of the 
Rialto and Rivoli here. 

Mr. Semon, who is not yet thirty years 
old, was born in West Point, Miss. His 
father was known on the stage as Pro- 
fessor Sera Semon and headed a traveling 
vaudeville company. After he completed 
his education Larry Semon tried the stage 
for a time, but left it to become a cartoon- 
ist. He drew cartoons on current, political 
and humorous subjects for the New York 
Herald and the Evening Telegram, and was 
on the staff of the New York Evening Sun 
when he resigned to enter the motion pic- 
ture field. 



Fox Distributing Chain 
Enlarged During Past Year 

In less than one year, according to 
reports from the Fox Film Corp., the 
business of that organization has in- 
creased almost 400 per cent, and en- 
largement of the distributing organiza- 
tion with the establishment of new 
exchanges at advantageous points is 
said to be largely responsible for the 
gain. 

A single example of this broadening 
of scope is pointed out in the statement 
that whereas, in 1918 a single exchange 
at Singapore handled the distribution 
for the Strait Settlements, India and the 
Dutch East Indies, as well as parts of 
China, there are now branches at Bom- 
bay, Batavia, Hong Kong, Shanghai and 
Manila. In January, 1918, ten prints of 
Fox pictures were sent to the Singa- 
pore exchange. Now there are seven. 
And this number does not include the 
Australasian territory, which is served 
individually. 



Birthday Party Given 

Universal Official 

1 Albert Tuchman, purchasing agent for 
Universal, was the guest of honor at an 
informal party recently given in New 
York on the date of his fiftieth birthday. 
Mr. Tuchman has been with Universal 
five years, first becoming associated with 
that concern at the Fort Lee studios. 
He has been private secretary to the 
president, assistant general manager, 
and for the last two years has had 
charge of the purchasing eird of the 
business. 

Among the members of the Universal 
organization who attended were R. H. 
Cochrane, P. D. Cochrane, Harry Rice, 
Geo. E. Kahn, Paul Gulick, Dan Leder- 
man, Edward Roskam, Edward Moffat, 
H. M. Berman, George Uffner and John 
Schroeder. 




ALICE BRADY 
A recent photograph of Realart Pictures 
Corporation's popular star. 



"Westerners" Exploited 

Heavily in Cleveland, O. 

What is said to be the most extensive 
newspaper advertising ever accorded a 
motion picture production in Cleveland 
was that executed by Charles H. Miles, 
manager of the Grand theatre, in ex- 
ploiting "The Westerners," the Hamp- 
ton picturization of Stuart Edward 
White's novel being distributed by the 
W. W. Hodkinson Corporation. 

At the beginning of the week's en- 
gagement three-quarter pages were 
used in the two morning and the two 
evening newspapers. The copy r used 
was directed at ihe readers of the White 
novels, it being decided that the steady 
clientele of the Grand theatre needed no 
special argument to bring them to the 
house during the week. Another im- 
portant feature was the 30,000 word 
tabloid version of the novel published 
as a supplement to the Cleveland Sun- 
day Leader. Autographed copies of the 
book were offered as souvenirs at cer- 
tain matinees. The billboards also 
came in for due consideration. 



Play-Reading Department 
Transferred to New York 

Because he considers New York the 
fountain-head of supply for big plays, 
stories and novels, Richard A. Rowland, 
president of Metro Pictures Corpora- 
tion, has detached the reading depart- 
ment from the scenario department 
proper, and is transferring it bodily 
from the Metro studios in Hollywood 
to New York. 

Jasper Ewing Brady, who for more 
than a year has headed the reading de- 
partment at the studio on the West 
coast left California with Mrs. Brady a 
few days ago for New York, where he 
will assume the same position at the 
home offices of Metro Pictures Corpor- 
ation in the Longacre Building. 

June Mathis continues as actual head 
of the Screen Classics, Inc., scenario de- 
partment for Maxwell Karger, Director 
General of production. 



103 



EXHIBITORS HERALD 



A CELEBRATED PAGE 



Worthy the Careful At- 
tention of A II Successful 
Exhibitors Desiring the 



CREAM a STATERIGHT MARKET 



A List of Releases 1 hat 
Will Interest You 



a Featuring 
GEO. OVEY 



Christie Comedies 
Gayety 
Hank Mann Comedies 
Jungle 

Christie Specials 

The Hall Room Boys 

Gaumont News 
Graphic 
Pictorial 

Outing Chesters 

Topical Tips 



1 Reel Released Weekly 
1 
1 
1 
2 
2 
1 
1 
1 
1 
1 



Red Cross Travel Series 1 



Bruce Scenics 



1 



Monthly 

Every 2nd Week 
Each Week, Illinois Only 



Weekly 



Photoplay Screen Supplement Released Monthly 

And our choice box office 
"Serial" Attraction: 

HELEN HOLMES 

IN 

The Fatal Fortune 

IN 15 EPISODES 
Northern Illinois and Indiana 



CELEBRATED PLAYERS FILM CORP. 



207 SOUTH WABASH AVE. 



CHICAGO, ILL. 



104 



EXHIBITORS HERALD 



A 



ROMAN 



A SURE FIRE 

CHRISTIE 

SPECIAL 



SCANDAL 



With 

COLLEEN MOORE 

And a 

FEATURE CAST 




SPECIALS 2ST SPECIALS 



Distributed By 

CELEBRATED PLAYERS FILM CORP. MIDWEST DISTRIBUTING CORP. 

207 So. Wabash Ave., Chicago, 111. Milwaukee, Wis. 

A. H. BLANK ENTERPRISES CRESCENT FILM CO. 

Omaha, Neb. Kansas City, Mo. 



105 



EXHIBITORS HERALD 



Wiiiiiiiiiiiiiiiiiiiiiiiihiiiiiiiiiiiiiiiiiiiiiiii^ 'in 111; 

(DECEMBER PARAMOUNT-ARTCRAFT 

"Everywoman a Special Production With 
Maurice Tourneur s "Victory" and an Ince 
Film Tops List of Pictures for the Month 



The special production, "Everywoman" ; 
Maurice Tourneur's "Victory" and 
Thomas H. luce's personally super- 
vised special, "Behind the Door," are 
the high lights of the December 
schedule of Paramount-Artcraft produc- 
tions just announced by Al Lichtman, 
General Manager of Famous Players- 
Lasky's Department of Distribution. 

December T brings Robert Warwick 
in "An Adventure in Hearts," Maurice 
Tourneur's special production, "Vic- 
tory," and Ethel Clayton in "More 
Deadly than the Male." The Warwick 
vehicle is an adaptation of Anthony 
Hope's delightful adventure story, 
"Captain Dieppe," and is founded on the 
dramatization by Harrison Rhodes. 
Helene Chadwick appears as leading 
woman. 

Tourneur's "Victory" is founded on 
Joseph Conrad's story of the same 
name, a tale of the sea. A notable cast 
is featured, the list including Jack Holt, 
Seena Owen, Lon Chaney, Wallace 
Beery and Ben Deely. 

A Gollomb Story 

The Ethel Clayton picture, "More 
Deadly than the Male," is an adapta- 
tion of "The Female of the Species," a 
story by Joseph Gollomb which ap- 
peared in Saucy Stories. Julia Crawford 
Ivers wrote the scenario, Robert G. 
Vignola directed and the cast includes 
Edward Hoxen, Herbert Hayes, Hal 
Cooley and Peggy Pearce. 

A Cosmopolitan Production, "The Ci- 
nema Murder." based on the story by E. 
Phillips Oppenheim, is scheduled for 
December 14. George D. Baker directed 
from the scenario by Francis Marion 
and Marion Davies has the leading role. 
It is a mystery story, said to contain an 
unusual amount of thrilling action. 

Available on the same day is the first 
of the season's series of specials per- 
sonally supervised by Thomas H. Ince. 
It is "Behind the Door," picturized by 
Luther Reed from the story by 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



Gouverneur Morris which appeared in 
McClure's Magazine a little over a year 
ago. 

Second Ince-Dalton 

Dorothy Dalton in "His Wife's 
Friend." a picturization of J. Harris 
Burland's story, "The White Rook," is 
one of the features listed for December 
31. This is the second Thomas H. Ince 
production made by Miss Dalton in the 
East, Joseph DeGrasse being credited 
with the direction. R. Cecil Smith wrote 
the scenario and the cast includes War- 
ren Cook, Henry Mortimer, Richard 
Neal, Paul Cazeneuve and others. 

Lila Lee supports Wallace Reid in 
"Hawthorne of the U. S. A.," which also 
is published the 'list. This is the ro- 
mantic adventure play by James B. 
Fagan in which Douglas Fairbanks ap- 
peared on the stage some years ago. 

The same day brings Marguerite 
Clark to the screen in "A Girl Named 
Mary," a story by Juliet Wilbor Tomp- 
kins. The scenario is by Alice Eyton 
and Walter Edwards directed. Miss 
Clark has the support of Wallace Mac- 
Donald, Kathlyn Williams, Aggie Her- 
ring, Charles Clary and other well- 
known players. 

Latest Billie Burke 

Billie Burke finds a place in the De- 
cember 28 publications in "Wanted — a 
Husband," which is Samuel Hopkins 
Adams' story, "Enter D'Arcy," scenar- 
ioized by Clara S. Beranger, Lawrence 
Windom directed, and the cast includes 
James L. Crane as leading man, Mar- 
garet Linden, Helen Green, Gypsy 
O'Brien, Bradley Barker and "Kid" 
Broad. 

"Red Hot Dollars" is the engaging 
title of Charles Ray's newest Thomas 
H. Ince production, which also is pub- 
lished the 28th. This is another Julien 
Josephson story of the small-town type 
in which Ray has been so successful, 
Jerome Storm again directing. 

"Everywoman," George H. Melford's 
production of Walter Browne's stage 
masterpiece, comes to first-run houses 
the same date. With Violet Heming, 
Theodore Roberts and Wanda Hawley 
featured and with a supporting cast in- 
cluding, among others, Monte Blue, 
Raymond Hatton, Mildred Reardon, 
Margaret Loomis, Irving Cummings, 
James Neill, Edythe Chapman, Charles 
Ogle, Tiilly Marshall and Noah Beery, 
the production promises to be one of 
the most noteworthy of a season which 
already has brought out many conspic- 
uous successes. 



Film "Fortune Hunter" 

Earle Williams, Jean Paige, his sup- 
porting woman, and the members of the 
supporting company are making marked 
progress on "The Fortune Hunter," Vit- 
agraph's screen version of Winchcll 
Smith's famous comedy drama. Tom 
Terriss, who is now directing Mr. Wil- 
liams, says that the further he goes in 
the picture the more possibilities work 
out and that undoubtedly it will be as 




PAULINE FREDERICK 
In a scene from "The Loves of Letty," her 
current Goldvtyn production. The story 
is by Sir Arthur Wing Pinero, directed 
by Frank Lloyd. 

good, if not better, than it was as a 
stage production. 



Metro Head Substitutes 

For Director General 

Richard A. Rowland, president of the 
Metro Pictures Corp., recently assumed 
the role of Director General in direct 
charge of the five Screen Classics pro- 
ductions under way at the Hollywood 
studios, an attack of blood poisoning 
resulting from an apparently minor 
bruise having incapacitated Maxwell 
Karger. 

Though Mr. Rowland had never before 
taken active charge of production he 
managed without mishap the work of 
the five companies during the illness of 
the director general. During his period 
in charge Jack Dillon, directing Bert 
Lytell, suffered an accident which 
necessitated putting the star in charge 
of his own company. Viola Dana was 
also absented from the studio by ill- 
ness and Mr. Rowland was forced to 
keep the other members of the company 
busy making the scenes in which the 
star does not appear. All in all, the 
Metro president considers his experi- 
ence a most valuable one. 



Marion Fairfax Joins 

Marshall Neilan Staff 

Marion Fairfax, writer of many of the 
screen successes of recent years, has 
been engaged by Marshall Neilan to 
write the scripts for all his forthcoming 
productions, the salary involved said to 
be one of the highest ever paid fo- 
work of this nature. 

Miss Fairfax has had wide experience 
both as writer and actress. She en- 
tered theatricals under Charles Froh- 
man, appearing in "The Gay Parisi- 
enes." one of his early productions. She 
quickly abandoned the stage for the 
screen and acting for writing. "The 
Clown," "The Honor of His House." 
"The Secret Game." "The Blacklist," 
"The Valley of the Giants," "Vicky Van," 
and "Love Insurance" are some of the 
plays which she has written or prepare! 
for the screen. 



106 



EXHIBITORS HERALD 



Carefully Combing Colorado 

==== With H. E. N. 



Bid regretful adieu to the boys in the 
"Mile High" city, stepped on the starter 
and set out. Have thus far seen the trade 
in Colorado Springs, Trinidad and Pueblo. 



DENVER 



Noah G. Brewer of Sidney, Neb., who 
operates the U. S. Theatre in that city, was 
a visitor this week at the Swanson Thea- 
tre Equipment Company, where he pur- 
chased a new Gardiner Velvet-Gold Fibre 
Screen, two Simplex machines and a Ft. 
Wayne generating plant. This equipment 
is for his new theatre, which will open 
January first at Ft. Morgan. Colo. The 
remodeling of this building for theatre pur- 
poses is estimated to have cost, including 
real estate, $45,000. The seating capacity- 
is 525 and the booking policy will be a 
daily change of program. 

* * * 

John Zanft, personal representative of 
William Fox, was a recent visitor here, and 
made many changes in the personnel of the 
management of the Fox theatres in this 
city, namely : Plaza, Isis, Strand and Rivoli. 
Edward Hymax, formerly Fox Liberty 
Theatre manager at St. Louis, was ap- 
pointed regional director of the four Den- 
ver Fox houses. E. H. Hibbin, late of the 
Inter-Ocean Film Corporation, Xew York 
City, succeeds Mr. McDonald as manager 
of the Strand and Plaza Theatres. Essex 
Hurst of St. Louis will manage the Isis. 
Meredith Davis of the Denver Post will 
handle the publicity of the Fox theatres, 
and Charles Harrison Ernst will act as 
auditor and treasurer. 



COLORADO SPRINGS 



J. E. Tomtkins. manager of the Liberty 
Theatre, reports business good for the win- 
ter season, as this is a summer theatre town. 
He has installed a four-piece orchestra in 
the Liberty. Alice Joyce in "The Ven- 
geance of Durand," played Thanksgiving 
week, with a special performance of "Poor 
Relations" on Thanksgiving Day. 

* * * 

Joe Koehler has resigned as manager of 
the Princess Theatre, and will go into the 
business for himself. The location, how- 
ever, has not been decided upon. No suc- 
cessor for Mr. Koehler has been appointed 
for the Princess as vet. 

* '* * 

John E. Rogers, that hustling Fox sales- 
man, was very much in evidence on the 
main stem of Colorado Springs last week, 
and from all reports he sure was cleaning 
up. Incidentally, wonder why John hangs 
around the Odeon box office so much? 

Col. Frank Robertson, who operates the 
Majestic Theatre at Manitou, Colo., reports 
that he will build a new theatre to be 
called the Rialto, which he will run in con- 
junction with the Majestic. The Colonel 
was visiting his many exhibitor friends 
here. 

* * * 

Colorado Springs will shortly have its 
first suburban house, which is to be located 



on Colorado avenue. R. R. Chamberlain, 
formerly an exhibitor of Leoti, Kan., oper- 
ating the Ideal Theatre at that place, is re- 
modeling property for this new suburban 
theatre, which will be named the Isis. It 
will have a seating capacity of 325 and part 
of the equipment was purchased from the 
Kansas City Machine Supply Company and 
the rest of the fixtures are part of the old 
Isis Theatre at Victory, Colo. The Isis 
will open December first with a Fox pro- 
gram. 

* * * 

Frank Tammex, that old-time showman 
of Sells-Floto circus fame, who owns the 
America Theatre here, has just completed 
remodeling the theatre at a cost of $18,000. 
This house has a $20,000 Hope- Jones organ 
and a seating capacity of 851 besides 84 loge 
seats. Manager Tammen has a very elabo- 
rate and beautiful stage setting for the 
screen, depicting different seasons of the 
vear. 

$ * 4 

G. A. Loveland, for eight years of the 
Odeon here, reports that he will shortly in- 
stall an automatic player for his Seeburg 
organ, to cost $3,000. The seating capacity 
of this house is 1,000, and Exhibitor Love- 
land says business is phenomenal. In this 
house a Wagner 50-50 converter is also be- 
ing installed. 



PUEBLO 



L. R. Cutshaw, manager of the Majes- 
tic, reports that the steel strike is adjust- 
ing itself, but the coal strike has so affected 
his attendance that he is operating at a loss. 
The Majestic has just been redecorated and 
plans are now being drawn for the building 
of a new marquee and remodeled front. 
This house plays vaudeville Wednesday and 
Thursday nights and the balance of the 
week Universal and Goldwvn features. 
* * * 

Edward Anderson, manager of the Grand, 
will play Constance Talmadge in "The Vir- 
tuous Vamp," Christmas week, and "Back 
to God's Country," as the Thanksgiving 



SH 

A 

W( 


OULD 
3MAN 


TE 


LL? 

ASK 




METRO 



week attraction. Mr. Anderson reports 
business affected by industrial conditions. 

J. M. Havden, Vitagraph representative 
for this territory, does not believe in loafing 
on Sundays, as he sure was one busy guy 
in Pueblo on the above mentioned day. Be- 
tween Salesman Hayden and yours truly 
the exhibitors had an exciting day. 



TRINIDAD 



G. P. Nash, owner of the Strand Thea- 
tre, has just about completed his plans to 
move further uptown and build a strictly 
modern theatre, which will have a seating 
capacity of 1,200. (Exhibitor Xash reports 
business good, even in the face of strike 
conditions throughout the Trinidad district. 
A coming attraction for this house is Cecil 
B. DeMille's "Male and Female." 

* * * 

The K. & F. Amusement Co. of Trinidad, 
Colo., which operates the West and Rialto 
Theatres in this city, the Curran Theatre at 
Boulder, Colo., and the Coronado and Mu- 
tual Theatres at Las Vegas, X. M., has just 
installed a new photoplayer in the Rialto 
Theatre. The West Theatre plays stage 
attractions and all the big features. The 
Rialto, formerly the Rex, has just been 
taken over by the K. & F. Amusement Co. 



Spanish Novelist, Fox 

Guest, Praises Screen 

Blasco Ibanez, Spanish author of "The 
Four Horsemen of the Apocalypse." a 
novel now engaging the critical atten- 
tion of literary critics and readers, was 
recently a guest at the Fox studio, where 
he was introduced to William Fox, Wil- 
liam Farnum and other members of the 
organization, taken through the studio 
and permitted to see motion pictures in 
the making. 

Speaking of the screen the Spanish 
notable said, "The screen is a marvel- 
ously fine medium through which to 
reach the millions upon millions of peo- 
ple all over the earth eager for enter- 
tainment and instruction. It is a wonder- 
ful privilege for a contemporary author 
to preserve for all mankind a living pic- 
ture of the children of his imagination 
through the motion picture film — a priv- 
ilege that was not vouchsafed to writers 
who poured forth their thoughts before 
the advent of the cinema." 



New Emotional Part 

For Gladys Leslie 

Gladys Leslie last week completed 
"The Midnight Bride." her next Vita- 
graph feature. It is not likely, however, 
that it will be published before the new 
year as "The Golden Shower," will be 
shown first. The latter will be presented 
during the present month. 

"The Midnight Bride" is based on the 
magazine story by Charles Stokes 
Wayne called '"The Marriage of Little 
Jeanne Sterling." It again offers Miss 
Leslie a dramatic role, the fourth she has 
had since Albert E. Smith decided that 
she was as well qualified for the 
emotional roles as she was for the lighter 
comedy characterizations of which she 
had made a specialty. 



107 



EXHIBITORS HERALD 



Pat he Will Distribute William 

Desmond's Latest Production 



Pathe will distribute William Des- 
mond's latest starring vehicle, "The 
Prince and Betty," produced by Jesse 
D. Hampton from the novel by Pelham 
Grenville Wodehouse. The contract has 
just been signed, and publication date 
for the Hampton melodrama has been 
set for December 21. Pathe is also dis- 
tributing the Blanche Sweet features 
produced by Jesse D. Hampton. 

Directed by Robert Thomby 

The direction was by Robert Thornby, 
who directed "Fighting Cressy," with 
Blanche Sweet. Fred Myton, another 
member of the Hampton forces respons- 
ible for "Fighting Cressy," wrote the 
continuity for "The Prince and Betty." 

Supporting Desmond in the Wode- 
house story are Mary Thurman, Anita 
Kay, George Swann, Walter Perry, Wil- 
ton Taylor, William Devaull and Frank 
Lanning. "The Prince and Betty" is a 
comedy drama. 

Story of South America 

Mr. Wodehouse wrote "Oh Boy" and 
"A Damsel in Distress," which in Pathe 
annals are classed as two of the most 
successful features of the year. The 
story concern itself with the adventures 
and love affairs of John Maude, an Am- 
erican who gets his smokes free, and 
his two-by-four room rent peddling 
cigars in a hotel, suddenly transformed 
into the prince of a South American 



principality. It is not the customary 
comic opera story that Mr. Wodehouse 
wove about this fact, but a logical tale, 
plus some improbabilities and a few 
revolutions which combine to supply five 
reels of hilarious amusement. 



United Theatres Offers 

Exploitation Campaign 

Advices from the United Picture 
Theatres of America is to the effect that 
a special exploitation and advertising 
campaign possessing many unusual fea- 
tures is in process of preparation pend- 
ing the publication of "The Corsican 
Brothers," the picturization of the novel 
of the same name by Alexandre Dumas 
in which Dustin Farnum is to be starred. 

Book stores have been equipped with 
material with which to aid the exhibitor 
who plans window trimmings. Public 
libraries have also had their part out- 
lined. Plans are on foot also for a cam- 
paign to be directed at the women's 
clubs and literary societies. Magazines 
of national circulation are said to have 
been provided with stories which will 
also be of material assistance in popu- 
larizing the picture. 



SHOULD 
A 

WOMAN 
TELL? 



ASK 

METRO 



To Open in January 

EATON RAPIDS, MICH.— The new 
Bijou theatre building is rapidly near- 
ing completion and it is announced def- 
initely that it will open in January. 



GUARANTEED 

Mailing Lists 

MOVING PICTURE THEATRES 

Every State— total, 25,300; by States, $4.00 

Per M. 

1070 Film Exchanges $7.50 

313 manufacturers and studios 4.00 

368 machine and supply dealers 4.00 

Further Particulars: 

A. F. W I L L I A M S, 1 66 W. Adams St., Chicago 



Can A Picture Take Credit For The Rise Of A Star? 

YOU ARE THE JUDGE. 

Brown of Harvard 

FEATURING 

TOM MOORE and HAZEL DALY 



UNFOLDING A ROMANCE OF STUDENT LIFE AT HARVARD, THREATENED 
WITH THE BLIGHT OF YOUTH'S PROFLIGACY, BUT TRIUMPHANT IN THE END. 



Getting more money for the exhibitor than any Tom Moore Picture 

ever released. Have you got yours? 



ARTHUR S. HYMAN ATTRACTIONS, Inc. 



CHICAGO— CONSUMERS BLDG. 

W. G. McCOY. Manager 



DETROIT—FILM BLDG. 

C. O. BROKAW, Manager 



108 




Reported by "Mac" 



We have just received a message from 
"the wild" and our old chum, W. E. Ban- 
ford, manager for Goldwyn Distributing 
Corp., informs us that Salt Lake City, Utah, 
is on the map to stay. "Doc" further 
quoteths, "it is some pretty spot to pitch 
tent and if old Uncle Sam would permit 
'Gene Malloy to establish a branch empo- 
rium out there, all would be paradise." In- 
cidentally, Manager Banford was elected 
president of the local Film Board of Trade, 
so congratulations are in order. 

* * * 

Al Rosenthal of Rosenthal & Saper- 
stein left for New York last Friday for a 
brief visit to the Big City, sort of conclud- 
ing arrangements for his 1920 output for 
distribution to the exhibitors of Wisconsin, 
Michigan, Indiana and Illinois. 

* * * 

J. G. Hahn of the Rothacker Film Mfg. 
Co. was an absentee during the week of 
December 1, undergoing a slight throat op- 
eration. 

* * * 

Jack O'Toole, district manager for the 
United Picture Theatres of America, after 
a whirl around the central west regions 
returned to the city and reports affairs very 
flourishing. The recent board of directors' 
meeting held at the Hotel Morrison, for 
Chicago representation elected Fred Schae- 
fer, George H. Hines and Fred Siegert. 

* * * 

Chicago newspaper circles were given an 
agreeable visit by the petite and comely 
publicist, Regina Kruh, who has been re- 
sponsible for so many interesting items con- 
cerning Myrtle Stedman, Elsie Ferguson 
and Gladden James and oodles of other in- 
teresting film affairs, so dear to the heart 
of film devotees. 

* * * 

A flash from Indianapolis tells us that 
Louis Goulden's "Sedan" runs fine and he 
is covering the entire state of Indiana. All 
right, Louis, why brag about it, you should 
be registering thanks and knockin' on 
wood. 

* * * 

John McFarlane, well known to mam- 
folks of Chicago's film circle, has come to 
the surface again, shipping out of Detroit, 
Mich., as a film salesman for the American 
Film Co., and tells us, "Six Foot Four." 
starring William Russell has given the en- 
tire state one of the best money-getters for 
some time past and lest we forget — the 
portly Eichenlaub is manager for the local 
Pathe exchange. No. "Eich" is no relative 
to the famous Notre Dame foot-ball demon, 
although he is THERE on passing the ex- 
hibitors the real material to score with. 

* * * 

Ground has been broken for a new thea- 
tre in Pana, 111. It will be operated by 
Henry Tanner & Co., and will seat 500 
people. 

* * * 

Chas. J. Law, operating the Palace The- 
atre in Pana, announced plans this week for 
a 1,200 seat theatre. 

* * * 

Ground has been broken in Pekin, 111., for 
a 600 seat house. The owners' names are 
not given out at present. 

* * * 

H. R. Phillips of the Arthur S. Hyman 
Attractions, and Clarence Phillips of the 




ALICE LAKE 
Who is featured with Jack Mulhall and 
Frank Currier in "Should a Woman 
Tell," produced by Screen Classics, Inc., 
and scheduled for earlj- publication. 

local Goldwyn Exchange, wish to extend 
their heartfelt thanks for the many floral 
offerings tendered the family in respect to 
the decease of their beloved mother. 



Bill Hight, erstwhile scribe of the M. P. 
News, is now publicist for the busy Bee 
Hive exchanges, having succeeded the de 
luxe F. E. Mattison, who is now devoting 
his entire time to the Fay Films Corpora- 
tion, being appointed general manager, and 
will shortly leave for their studios in the 
sunny south, at Jacksonville, Fla. 



With A. S. Hyman see-sawing between 
Chicago and Detroit, Mich., we managed 
to pry enough information from him on 
his last visit to state for the benefit of his 
large following among Michigan exhibitors 
that his company will shortly announce a 
long list of films recently purchased in the 
east. 

'Tis rumored about the Film Exchange 
Building that Repr. Rowley of the Realart 
Exchange, has been suffering from severe 
callous annoyance of the pedals for the 
past week or so. Can't prove it by us, as 
every time we see the charming chap he is 
comfortably seated in a swell piece of 
mahogany with cushions plenteous, ahem ! 

♦ ♦ ♦ 

Ground has been broken in Casey. 111., 
for a new theatre to be called the "Memo- 
rial," Wm. Coburn, manager. 

* * * 

The New Barth Theatre at Carbondale, 
111., will open January 1. The Barth 
Amusement Co. are the owners. 



Hippodrome, Murphysboro, 111., will open 
February l.j. Marlow Bros, are the own- 
ers. The new house will seat 1,500 people. 



The Allied Film interests of Chicago and 
St. Louis are preparing to open a theatre 
of their own in Harrisburg. 111. Several 
pieces of ground are now under considera- 
tion and options have been given the ex- 
change managers. A meeting will be called 
in Harrisburg, January 6, and a selection of 
ground is to be made at this time. This 
will give the exchanges an outlet for their 
productions. 



J. Ray Murray of the editorial staff of 
Exhibitors Herald was removed to his 
home November 29 after spending three 
weeks at the Sheridan Park hospital, 
where he was operated on for appen- 
dicitis. 

* * * 

A bunch of Pathe speed boys invaded 
Milwaukee during the past week to wit- 
ness a prize fight. It was a "grudge 
fight." That is, the spectators had the 
grudge, after watching a couple of 
huskies stall around and wave eight- 
ounce pillows at each other. 



Paul Gerard Smith, P. A. E., proved 
himself a regular press agent a few 
days ago when he talked a policeman 
out of arresting him. That takes a real 
talker. Smith had disturbed traffic by 
letting a bunch of toy balloons loose on 
State street. 



State-Congress is 

Using Motiographs 

Chicago's newest down town vaude- 
ville and motion picture theatre, the 
State-Congress, opened by the Linick 
and Jacoby Enterprises in State street 
near Congress street, has been equipped 
with two DeLuxe Motiograph machines 
by the Amusement Supply Company of 
Chicago. 

Two DeLuxe Motiographs have also 
been installed at the Alcazar theatre. 69 
West Madison street and at the Casino 
theatre, 58 West Madison street, Chi- 
cago, within a block of State and Mad- 
ison streets, called "the busiest corner 
in the world." 

Other recent installations by the 
Amusement Supply Company include: 
Idle Hour theatre, Upland, Ind., one 
machine; Colonial theatre, Colfax, 111., 
two machines; Castle theatre, Bloom- 
ington. 111., two machines; E. M. 
Smith's theatre, Latham, 111., one ma- 
chine: Mayfair theatre. 4421 Montrose 
avenue. Chicago, two machines: V". A. 
McGowen's theatre. Otwell, Ind.. one 
machine; W T oodlawn theatre, Evans- 
ville, Ind.. two machines; Princess 
Amusement company, Albany, Ala., two 
machines: Temple theatre. Mishawaka. 
Ind., two machines: Home theatre, 
Stockton, 111., one machine, and W. L. 
Snapp's theatre. Oaktown. Ind., one ma- 
chine. 



109 



EXHIBITORS HERALD 



^iiii:;llillililiu!ili!iiii!iniiliii; 



lillllllllllllllllUllnllilllllllllllj^ 



COHEN EXPLAINS NEW MOVEMENT 

Chairman of 'Protect the Screen' Body 
Declares That Producers Are Collecting 
Fees From Advertisers for Many Films 

| mmm mm mum iiiiiiiiiiiiiiiiuiiuiiiiiiiiiiiii! iiiiiuiiiiimii luminituiiHii n annum i i yi mifflu i iiiin uuniiiu liini n niiiiniiiriil 



Charging that many of the so-called 
"educational" and "industrial" films are 
nothing more or less than direct adver- 
tising for various national advertisers, 
officers of the temporary organization 
of exhibitors headed by Sydney S. 
Cohen of New York issued additional 
statements during the past week ex- 
plaining the reason of the new move- 
ment. 

Not Hostile to Advertisers 

"It is not that the exhibitors feel hos- 
tile toward the advertisers," Mr. Cohen 
declared. "It is because certain pro- 
ducers of industrial motion pictures 
have collected all sorts of fees from na- 
tional advertisers for the use of exhib- 
itors' screens. These same producers 
would not dare to 'snipe' the sidewalls 
of our theatres with an advertisement, 
but they do not hesitate to 'snipe' our 
screens with paid advertising." 

"Under the plan of organization now 
under way, and which has been com- 
pleted in the states where there are the 
most exhibitors, it has been arranged 
for the advertiser to use the screen and 
for the exhibitor to receive the benefits 
therefrom. Advertisers are welcome to 
use the screens as long as productions 
are of a standard which will provide en- 
tertainment and interest. 

Use of Money Explained 

"So that there will be no misunder- 
standing of the use for which the money 
obtained from the showing of advertis- 
ing film is intended, the exhibitors who 
are in the plan have announced that 
every cent of it will go into a common 
fund, with which members of the league 
will combat problems of general inter- 
est. These will include Sunday closing 
laws, censorship and kindred problem^, 
as well as a determined and concerted 
effort to have removed the unjust and 
burdensome 5 per cent film rental tax. 

"The time has come when the exhib- 
itor insists on standing on his own 



SH 
A 

W( 


OULD 
3MAN 


TE 


LL? 

ASK 




METRO 



feet," declared Mr. Cohen. "The ex- 
hibitors will solve their own problems 
and with a strong organization such as 
is possible under this plan, they will be 
enabled to act in all activities independ- 
ently of the producers." 

Committee Is Announced 
The committee now handling the af- 
fairs of this new move is composed of 
Sydney S. Cohen, chairman, New York; 
Sam I. Berman, New York; Charles 
O'Reilly, New York; Fred J. Herring- 
ton, Pennsylvania; Sam Bullock, Cleve- 
land; W. J. Slimm, Cleveland; H. H. 
Lustig, Cleveland; King Perry, Michi- 
gan; Peter J. Jeup, Michigan. 

Organizations have been completed in 
New York, Ohio, Pennsylvania, West 
Virginia, Michigan. Iowa, North Dakota, 
South Dakota, Wisconsin, Missouri, 
Illinois, and other states. Mr. Herring- 
ton is still touring the country detailing 
the plan to exhibitors. 

Seek to Prevent Contracts 
Special announcements have been 
sent out to exhibitors all over the coun- 
try asking them to withhold from con- 
tracts which offer them "industrial" and 
"educational" motion pictures free of 
charge. It is in this way that hundreds 
of them have been made to uncon- 
sciously give over their screens for ad- 
vertising purposes for which only the 
producer of the films received any profit, 
it is claimed. 



M. P. Staulcup Named 

Metro Art Supervisor 

M. P. Staulcup, eighteen months a 
Metro art director, has been appointed 
supervisor of art interiors by Clifford 
P. Butler, general superintendent of the 
studios in Hollywood, California. Mr. 
Staulcup was Prizma's first art director, 
and did the same work for the Depart- 
ment of Public Information's propa- 
ganda pictures before coming to Metro. 

Mr. Staulcup was Mme. Nazimova's 
art director in her production of "The 
Brat." He had entire charge of the art 
and technical designing in Bert Lytell's 
first Screen Classics, Inc., super-feature, 
"Lombardi, Ltd., and for Viola Dana's 
second Screen Classic, the Japanese 
fantasy of "The Willow Tree," now 
Hearing completion. 



Robertson-Cole Takes 

Over Larger Quarters 

The entire fourth floor of the Mecca 
Building, at the corner of Forty-eighth 
street and Broadway, with the excep- 
tion of a few small rooms, has now 
been taken over by Robertson-Cole and 
the Robertson-Cole Distributing Cor- 
poration. 



SH 

A 

W( 


OULD 
3MAN 


TE 


LL? 

ASK 




METRO 



in the Screen Classics, Inc., all-star mo- 
tion picture from the play. Miss Dunn 
has left New York for the west coast. 



Taylor Holmes Shoots 

Opening Comedy Scenes 

Use of the Dunwoodie Golf Club in 
Westchester County and the Delmar 
estate at Glen Cove, L. I., was obtained 
by Taylor Holmes Productions, Inc., in 
making scenes for "Nothing But the 
Truth," the star's first picture with his 
own company. Arrangements were made 
only after a long search that was con- 
ducted for places that would convinc- 
ingly embody the fashionable atmos- 
phere of social life in and about New 
York City contained in the original 
stage comedy. 

"Nothing But the Truth" is the first 
of a series of pictures which Taylor 
Holmes will make as an independent 
producer and release through Metro 
Pictures Corporation. Two others that 
will follow are "The Very Idea," the 
farce-comedy success by William Le 
Baron and "Nothing But Lies" by 
Aaron Hoffman. Tom Persons is in 
charge of the productions for the Taylor 
Holmes organization. 



New Griffith Film Titled 

"Deadline at Eleven" is the title of the 
new play selected by Albert E. Smith, pres- 
ident of Vitagraph, as Corinne Griffith's 
next feature. It is a newspaper story by 
Ruth Byers, herself a newspaper woman 
and magazine writer, and Miss Griffith will 
appear as Helen Stevens, a young society 
girl who leaves the home of her wealthy 
parents to make her way in the world as a 
newspaper reporter and becomes involved 
in a murder mystery while working on a 
"story." 



Stage Star in Film 

Emma Dunn, who created the role of 
"Angie" in the orignal stage production 
of "Old Lady 31" will enact that part 

110 



Gale Henry Starts Comedy 

Gale Henry, the elongated comedienne, 
this week started production on a new 
reelcr for Bull's Eye. under the general 
supervision of Bruno J. Becker. The 
first scenes were taken at the shipbuild- 
ing docks at San Pedro, Cal., where the 
company was granted special permission 
for the work. Miss Henry is supprted 
by Bill Franey, Hap H. Ward and 
George Jeske. 




Guide to Current Pictures 



STATE RIGHTS ISSUES 



SPECIAL PRODUCTIONS 




AMERICAN FILM COMPANY 

Distributed Through Pathe Exchanges. 

"A Bachelor's Wife," five reels, with Mary Miles Minter. 
'Trixie from Broadway." five reels, with Margarita Fisher. 
"A Sporting Chance," five reels, with William Russell. 
"Yvdnne from Pans," five reels, with Mary Miles Minter. 
The Tiger Lily," five reels, with Margarita Fisher. . 
"This Hero Stuff." five reels, with William Russell. 

FLYING "A" SPECIALS 

"Six Feet Four," six reels, with William Russell. 
'The Hellion," five reels, with Margarita Fisher. 
"Eve in Exile." seven reels, with Charlotte Walker. 

ARROW FILM CORPORATION 

"Vigilantes," seven reels. 

'Fool's Gold," six reels, with Mitchell Lewis. 

"The Law of Nature," with Vincent Coleman. : 

"When the Desert Smiled." five reels, with Xeal Hart. 

"The Mysterious Mr. Browning," five reels, with Walter Miller. 

"The Profiteer," six parts, with Alma Hanlon. 

"The Sunset Princess," five parts, with Marjorie Daw. 

"Miss Arizona," five parts, with Gertrude Bondhiil. 

CHRISTIE COMEDIES 

"Sally's Blighted Career," two reels, with Fay Tincher. 

"Rowdy Ann," two reels, with Fay Tincher. 

"Mary Moves In," two reels, with Fay Tincher. 

"Shades of Shakespeare," two reels, with Alice Lake. 

"Dangerous Nan McGrew," two reels, with Fay Tincher. 

"Anybody's Widow." 

"He Who Hesitates." 

"A Flirt There Was." 

"There Goes the Groom." 

"A Cheerful Liar." 

"Cupid's Hold-Up." 

"Lobster Dressing." 

"Love — In a Hurry." 

"Reno — All Change." 

"Hi* Master's Voice." 

"Home Brew." 

"Her Bear Escape." 

"He Married His Wife." two reels, with Edith Roberts. 
"Wild and Western," two reels, with Fay Tincher. 
"A Roman Scandal," two reels, with Colleen Moore. 

EDUCATIONAL FILMS 

Feb. 10 — "An Indian Love Story," one reel. 
Feb. 17 — "A Day With Caranza," one reel. 
Feb. 84 — "What Is a Mexican," one reel. 
Mar. S — "The Washington Air Patrol," one reel. 

EQUITY PICTURES 

"Eyes of Youth," with Clara Kimball Young. 

FILM MARKET, INC. 

"The House Without Children," seven reels, with Richard Travers. 

FIRST NATIONAL EXHIBITORS' CIRCUIT, INC. 

"A Midnight Romance," seven reels with Anita Stewart. 
"Whom the Gods Would Destroy," six reels. 
"Daddy Long Legs," seven reels, with Mary Pickford. 
"Mary Regan," seven reels, with Anita Stewart. 
"Auction of Souls," eight reels. 
"Sunnyside," three reels, with Charlie Chaplin. 
"Bill Apperson's Boy," six reels, with Jack Pickford. 
"Choosing a Wife," six reels. 

"Burglar by Proxy," five reels with Jack Pickford. 

"The Hoodlum," five reels with. Mary Pickford. 

"A Temperamental Wife," five reels, with Constance Talmage. 

"Her Kingdom of Dreams." five reels, with Anita Stewart. 

"Back to God's Country," seven reels, with Nell Shipman. 

"In Wrong," five reels, with Jack Pickford. 

FAMOUS PLAYERS-LASKY CORP. 

PARAMOUNT- ARTCR APT PICTURES 

Aug. SI — "The Witness for the Defense," five reels, with Elsie Ferguson 

Aug. 31 — 'The Valley of the Giants," five reels, with Wallace Reid. 

Sept. 7 — "The Misleading Widow," five reels, with Billie Burke. 

Sept. 7 — "The Market of Souls," six reels, with Dorothy Dalton. 

Sept. 14 — "The Third Kiss," five parts, with Vivian Martin. 

Sept. 14 — "The Miracle Man," eight reels, with Tom Meighan. 

Sept. 21 — "Told in the Hills," six reels, with Robt. Warwick. 

Sept. 21 — "Stepping Out," five reels, with Enid Bennett. 

Sept. 28 — "Widow by Proxy," five reels, with Marguerite Clark. 

Sept. 28 — "Eggcrate Wallop," five reels, with Charles Ray. 

Oct. 5 — "In Mizzouri," five reels, with Robert Warwick. 

Oct. 5 — "The Life Line," five reels, Tourneur production. 

Oct. 12 — "The Lottery Man." five reels, with Wallace Reid. 

Oct. 12 — "The Grim Game." with Houdini. 

Oct. 19 — "Why Smith Left Home," five reels, with Bryant Washburn. 

Oct. 19 — "Sadie Love," five reels, with Rillie Burke. 

Oct. 26 — "His Official Fiancee," five reels, with Vivian Martin. 

Oct. 26— "The Teeth of Tiger." with All Star Cast. 

Oct. 26 — "John Petticoats," five reels, with Wm. S. Hart. 

Nov. 2 — "Turning the Tables," five reels, with Dorothy Gish. 

Nov. 2 — "L'Apache," five reels, with Dorothy Dalton. 

Nov. 9 — "Luck in Pawn," five reels, with Marguerite Clark. 



Nov. 
Nov. 
Nov. 
Nov. 
Nov. 
N'ov. 
Nov. 
Nov. 
Nov. 



9 — "Crooked Straight," five reels, with Chas. Ray. 
9 — "What Every Woman Learns, ".five reels, with Enid Bennett. 
16 — "Male and Female," six reels', all star cast. 
16 — "23i4 Hours Leave," five reels, with MacLean and May. 
23 — "The Invisible Bond," five reels, with Irene Castle. 
23 — "It Pays to Advertise," five reels with Bryant Washburn. 
23 — "The Miracle of Love," five reels. 
30 — "Counterfeit," five reels, with Elsie Ferguson. 
30 — "Scarlet Days" (D. W. Griffith production). 

ONE AND TWO REEL COMEDIES 
7 — Arbuckle, "Backstage." 

7 — Briggs, "Skinny School and Scandal," one reel. 
14 — Sennett, "Back to the Kitchen," two reels. 
14 — Briggs, "Sprise Party N'Everything," one reel. 
21 — Briggs, "A Rainy Day," one reel. 
28— Briggs, "The Fotygraft Gallery." 

5 — Briggs, "Saturday." 
12— Sennett, "Up in Alf's Place." 
12 — Briggs, "Secret Society." 
19 — Briggs, "Fire, Fire," one reel. 
26 — Sennett, "Salome vs. Shenandoah," two reels. 
26 — Briggs, "Skinnay's Sick." one reel. 
2 — Briggs, "City Dude," one reel. 
9 — Sennett, "His Last False Step," two reels. 
9 — Briggs, "Company," one reel. 
16 — Arbuckle, "The Hayseed," two reels. 
16 — Briggs. "Burglars," one reel. 
23 — Sennett, "Down on the Farm." two reels. 
23 — Briggs, "Before the 1 Circus," one reel. 
30 — Truex, "A Night of the Dub," two reels. 
30 — Briggs, "Before the -Circus," one reel. 

FOX FILM CORPORATION 

BIG PRODUCTIONS 

"Checkers." 
"Evangeline." 
"Kathleen Mavourneen." 

"Should a Husband Forgive"? r ' 

WILLIAM FARNUM SERIES 

"Wolves of the Night." 
"The Last of the Duanes." 
"Wings of the Morning." 



Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Oct. 

Oct. 

Oct. 

Oct. 

Oct. 

Oct. 

Nov. 

Nov. 

Nov. 

Nov. 

Nov. 

Nov. 

Nov. 

Nov. 

Nov. 



TOM MIX SERIES 



"Rough Riding Romance.' 
"The Speed Maniac." 
"The Daredevil." 
"The Feud." 



'La Belle Russe." 
'Lure of Ambition." 



THEDA BARA SERIES 



FOX ENTERTAINMENTS 



"BToken Commandments." with Gladys Brockwell. 
"The Winning Stroke," with George Walsh. 
"Sacred Silence." with William Russell. 
"Ch?sing Rainbows," with Gladys Brockwell. 
"Eastward Ho!" with William Russell. 
"Thieves," with Gladys Brockwell. 
"The Devil's Riddle," with Gladys Brockwell. 
"The Splendid Sin," with Madlaine Traverse. 
"The Merry-Go-Round." with Peggy Hyland. 
' The Lost Princess," with Ray and Fair. 
"Snares of Paris," with Madlaine Traverse. 
"A Girl in Bohemia," with Peggy Hyland. 
"Vagabond Luck," with Ray and Fair. 
"Lost Money." with Madlaine Traverse. 
"The Web of Chance," with Peggy Hyland. 
"Tin Pan Alley," with Ray and Fair. 

SUNSHINE COMEDIES 

"Her First Kiss." 

"Dabbling in Society." 

"His Naughty Wife." 

"Wild Waves and Women." 

"The Yellow Dog Catcher." 

"Footlight Maids." 

"Back to Nature Girls." 

"The Schoolhouse Scandal." 

"The Roaming Bath Tub." 

"Chicken a la Cabaret." 

"Hungry Lions and Tender Hearts." 

"Sheriff Nell's Comeback." 

"Her Naughty Wink." 

"Her Private Husband." 

"Her Heart Snatcher." 

MUTT AND JEFF 

"Everybody's Doing It." 
"In Spain." 

"Honest Book Agents." 

"The Chamber Maid's Revenge." 

"Pretzel Fanning." 

"Why Mutt Left the Village." ' 

"Was She a Wife?" 

'A Glutton for Punishment." 

"Land of the Midnight Sun." 



Ill 



EXHIBITORS HERAL.D 



"Berth of a Nation." 
"In the Movies." 
"The Pawnbrokers." 

HARRY GARSON 

"The Unpardonable Sin," right reels, with Blanche Sweet. 
"The Hushed Hour," five reels, with Blanche Sweet. 

GAYETY COMEDIES 

Oct. 20 — "Dropped Into Scandal." 
Oct. 27— "Are Flirts Foolish?" 
Nov. 3— "Dark and Cloudy." 
Nov. 10 — "Hits and Misses." 
Nov. 17 — "Bride and Gloomy." 
Nov. 24 — "Love Sick at Sea." 

GOLDWYN PICTURES CORPORATION 

GOLDWTN STAR PRODUCTIONS 

uly 8 — "Through the Wrong Door," five reels, with Madge Kennedy. 
«ly 91 — The Peace of Roaring River," six reels, with Pauline Frederick. 
Aug. t — "Upstairs," five reels, with Mabel Normand. 
Aug. 17 — "Heartsease." five reels, with Tom Moore. 

"Lord and Lady Algy," six reels, with Tom Moore. 
"The World and Its Woman," seven reels, with Geraldine Farrar. 
"The Girl from Outside," seven reels, Rex Beach Special. 
"Strictly Confidential," five reels, with Madge Kennedy. 
"Bonds of Love," five reels, with Pauline Frederick. 
"Almost a Husband," five reels, with Will Rogers. 
"Jinx," five reels, with Mabel Normand. 
"The Cup of Fury," five reels, Rupert Hughes Special. 

GOLDWYN SPECIALS 

"For t he F reedom of the East" (Betzwood), six reels. 
"The Border Legion," six reels. 
"The Eternal Magdalene," six reels. 

FORD EDUCATIONAL WEEKLY 

uly •—"The Fable of the Olire and the Orange." 
uly 18 — "School Days." 
uly 20 — "Town of Up and Down." 
uly 17 — "Sweetness." 

CAPITOL COMEDIES 

July 18 — "Chasing Rainbeaux," two reels, with "Smiling Bill" Parson*. 
Inly 27 — "After the Bawl," two reels, with Carter De Haven. 
Aug. 24 — "Honeymooning," two reels, with Carter De Haven. 

BENNISON STAR SERIES 

"Sandy Burke of the U-Bar U," five reels, with Louis Ben..,. 

"Speedy Meade," five reels, with Louis Bennison. 
"The Road Called Straight," five reels, with i^outs Bennison 

"High Pockets," five reels, with Louis Bennison. 
"Lord Jim," five reels, with Louis Bennison. 

GOLDWYN-BRAY PICTOGRAPHS 

Sept. 7— "The Samoan Follies." 

Sept. 14 — "Meet Nick Carter." 

Sept. 21 — "The Uncrowned King of Brazil." 

Sept. 28 — "Women Fire Fighters." 

Oct. 5— "Bird Cliff Dwellers." 

Oct. 12 — "Amazon Trails." 

Oct. 19 — "Three Men In a Boat and a Turtle." 

Oct. 26 — "Gold Mining in Heart of a Great City." 

HALLMARK PICTURES CORP. 

FAMOUS DIRECTORS SERIES 

"A Dangerous Affair," five reels, with Herbert Rawlinson. 
"Wit Wins," five reels, with Florence Billings. 
"Love, Honor and ?," five reels, with Marguerite Marsh. 
"The Phantom Honeymoon," six reels, with Marguerite Marsh. 
"The Heart of a Gypsy," five reels, with Florence Billings. 
"High Speed," five reels, with Edward Earle and Gladys Hulette. 

SPECIAL PRODUCTIONS 

"Romance of the Air," seven reels, with Lieut. Bert Hall. 
"A Woman's Experience," five reels, with Mary Boland. 
"When My Ship Comes In," five reels, with Jane Grey. 
"When a Woman Strikes," five reels, with Ben Wilson. 
"The Other Man's Wife," six reels. 

"Wanted for Murder," six reels, with Elaine Hammerstein. 
"The Littlest Scout," five reels, with Violet Blackton. 
"A House Divided," six reels, with Sylvia Bremer. 
"The Challenge of Chance," seven reels, with Jess Willard. 
The Rothapfel Unit. 

CHAPLIN CLASSICS 

Oct. 5— "The Floorwalker," with Charles Chaplin. 
Nov. 16 — "The Fireman," with Charles Chaplin. 
Dec. 28— "The Vagabond," with Charles Chaplin. 

W. W. HODKINSON CORPORATION 

Distributed through the Pathe Exchange. 

ARTCO PRODUCTIONS 
"As a Man Thinks." five reels, with Leah Baird. 

"The ■ Volcano," six reels, with Leah Baird. 
"The Capitol," six reels, with Leah Baird. 

ZANE GREY PICTURES, INC. 
"Desert Gold," seven reels, with E. K. Lincoln. 

BENJAMIN B. HAMPTON PRODUCTIONS 

"The Westerners," seven reels, with Roy Stewart. 
"The Sagebrusher," seven reels, by Emerson Hough. 

J. PARKER READ, JR., PRODUCTIONS 
"Sahara," seven reels, with Louise Glaum. 

DEITRICH-BECK, INC. ' 
"The Bandbox," six reels, with Doris Kenyon. 



ROBERT BRUNTON PRODUCTIONS 

"A White Man's Chance," five reels, with J. Warren Kerrigan. 
"The Joyous Liar," five reels, with J. Warren Kerrigan. 

NATION AL-BILLIE RHODES PRODUCTIONS 

"The Blue Bonnet." six reels, with Billie Rhodes. 
"Hearts & Masks," six reels, with Billie Rhodes. 
"Mary Minds Her Business," six reels, with Billie Rhodes. 

FAMOUS DIRECTORS SERIES 

"A Dangerous Affair," five reels, with Herbert Rawlinson. 
"Wit Wins," five reels, with Florence Billings. 

"Love Honor And?" five reels, with Stuart Holmes and Ellen Cassidy. 

IVAN FILM PRODUCTIONS 

"Life or Honor," seven reels, with Leah Baird. 

MAURICE TOURNEUR PRODUCTIONS 

"Woman." 

"My Lady's Garter." 
"Broken Butterfly." 

METRO PICTURE CORPORATION 

June 2 — "Almost Married," five reels, with May Allison, 
une 9 — "Some Bride," five reels, with Viola Dana, 
one 10— "Fools and Their Money," five reels, with Emmy Wehiem. 
une 28 — "One Thing at a Time, O'Day," five reels, with Bert Lytell 
[une 80 — "The Uplifters," five reels, with May Allison. 
July 7 — "God's Outlaw," five reels, with Francis X. Bushman. 
July 14 — "In His Brother's Place," five reels, with Hale Hamilton. 
July 21 — "The Microbe," five reels, with Viola Dana. 
Aug. 4 — "Easy to Make Money," five reels, with Bert Lytell. 
Aug. 11 — "A Favor to a Friend," five reels, with Emmy Wehlen. 
Aug. 18 — "The Four Flusher," five reels, with Hale Hamilton. 

SCREEN CLASSICS, INC., SPECIALS 

"The Great Romance," six reels, with Harold Lockwood. 
"Shadows of Suspicion," five reels, with Harold Lockwood. 
"A Man of Honor." five reels, with Harold Lockwood. 
"The Man Who Stayed at Home." seven reels, with all-star cast. 

"Lombardi, Ltd.," seven reels, with Bert Lytell. 
"Please Get Married," six reels, with Viola Dana. 
"Fair and Warmer," six reels, with May Allison. 

NAZIMOVA PRODUCTIONS 

"Toys of Fate," seven reels, with Nazimova. 
"Eye for Eye, seven reels, with Nazimova. 
"Out of the Fog," seven reels, with Nazimova. 
"The Red Lantern," seven reels, with Nazimova 

"The Brat," seven reels, with Nazimova. 

PATHE EXCHANGE, INC. 

PATHE SPECIAL FEATURES 
Aug. 81 — "The Thirteenth Chair." six reels, with Yvonne Delva. 
Sept. 14 — "The Virtuous Model, six reels, with Dolores Cassinelli. 
Sept. 28 — "The Twin Pawns." six reels, with Mae Murray. 

Dec. 14 — "The A. B. C. of Love," six reels, with Mae Murray. 

FRANK KEENAN PRODUCTIONS 
Aug. 17 — "The World Aflame," six reels, with Frank Keenan. 
Sept. 21 — "The False Code." five reels, with Frank Keenan. 

Dec. 7 — "Brothers Divided," five reels, with Frank Keenan. 

VIRGINIA PEARSON PHOTOPLAYS. INC. 
June 8 — "The Bishop's Emeralds," six reels, with Virginia Pearson. 

Oct. 5 — "Impossible Catherine," six reels, with Virginia Pearson. 

ALBERT CAPELLANI PRODUCTIONS, INC. 

June 22 — "Oh, Boyl" six reels, with Creighton Hale and June Caprice. 
Aug. 24 — "The Love Cheat," five reels, with June Caprice and Creighton Hale. 

Oct. 12 — "A Damsel in Distress," five reels, with June Caprice and Creighton 
Hale 

Nov. 16 — "The Right to Lie," seven reels, with Dolores Cassinelli. 
J. STUART BLACKTON PRODUCTIONS 

Oct. 19 — "The Moonshine Trail," six reels, with Sylvia Breamer and Robt. 
Gordon. 

Nov. 30 — "Dawn," six reels, with Sylvia Bremer and Robert Gordon. 

J. D. HAMPTON PRODUCTIONS 
Nov. 9 — "A Woman of Pleasure," seven reels, with Blanche Sweet. 
Dec. 21 — "The Prince and Betty," five reels, with William Desmond. 

HOBART HENLEY PRODUCTIONS 
Nov. 2 — "The Gay Old Dog," six reels, with John Cumberland. 

EXTRA SELECTED STAR PHOTOPLAYS 
May 4 — 'The Cry of the Weak." five reels, with Fannie Ward, 
lune 1 — "All Wrong." five reels, with Bryant Washburn. 
June 29 — "The Profiteers," five reels, with Fannie Ward. 

PIONEER FILM CORPORATION 

"The Boomerang." with Henry B. Walthall. 
"Virtuous Sinners." 

REALART PICTURES 

SPECIAL FEATURES 

"Soldiers of Fortune" (Dwan), seven reels. 
"The Mystery of the Yellow Room" (Chautard), six reels. 

STAR PRODUCTIONS 
"Anne of Green Gables," six reels, with Mary Miles Mintec. 
"Erstwhile Susan," five reels, with Constance Binney. 

ROBERTSON-COLE PICTURES 

SUPERIOR PICTURES 

Oct. — "Kitty Kelly, M. D.," with Bessie Barriscale. 
Oct. — "Poor Relations," Brentwood production. 

12 



i 



EXHIBITORS HERALD 



Oct. — "The Gray Wolf's Ghost," with H. B. Warner. 

Nov. — "The Illustrious Prince," with Sessue Hayakawa. 

Nov. — "The Blue Bandanna," with William Desmond. 

Nov. — "A Fugitive From Matrimony," with H. B. Warner. 

Dec. — "Where There's a Will," Brentwood production. 

Dec. — "Beckoning Roads," with Bessie Barriscale. 

Dec. — "The Tong Man," with Sessue Hayakawa. 

Dec. — "The Golden Hope," with Edith Storey. 

SPECIALS 

Oct. — "The Open Door," with all star cast. 
Nov. — (Tourneur). "The Broken Butterfly." 
Dec. — (Gasnier), "The Beloved Cheater." 

SUPREME COMEDIES 

Dec. — "Good Night Judge." 
Dec. — "Struck Out." 

MART IX JOHXSO.V PICTURES 

Dec. — "Tulagi a White Spot in a Black Land." 
Dec. — "Through the Isles of the New Hebrides." 
Dec. — "The Home of the Hula Hula.'" 

ADVENTURE SCENICS 
Dec. — "The Forbidden River." 
Dec. — "Just Over Yonder." 
"Dec. — "I and the Mountain." 



STRAND COMEDIES 

Aug. 3 — "Betty and the Boys." 

Aug. 10 — "Good Gracious Grace." 

Aug. 17— "Meet the Wife." 

Aug. 24— "Who's With the Baby?" 

Aug. 31 — "His Love Letters." 

Sept. 7 — "A Fair Sample." 

Sept. 14 — "Betty's Back Again." 

Sept. 21— "Truly Rural." 

Sept. 28 — "Mixed Drinks." 

Oct. — "His Double Exposure." 

Oct. — "Speed." 

Oct. — "Her Winning Way." 

Oct. — "Careful Kate." 

Nov. — "Too Many Bills." 

Nov. — "Is Your Sweetheart False?" 

SELECT PICTURES CORPORATION 

SELZXICK PICTURES 

"Upstairs and Down," five reels, with Olive Thomas. 

"The Spite Bride," five reels, with Olive Thomas. 

"The Perfect Lover," five reels, with Eugene O'Brien. 

"The Country Cousin," five reels, with Elaine Hammerstein. 

"Sealed Hearts," five reels, with Eugene O'Brien. 

"The Glorious Lady," five reels, with Olive Thomas. 

"Piccadilly Jim," five reels, with Owen Moore. 

SELECT PICTURES 
"Ruling Passions," with Julia Dean and Edwin Arden. 
"The Hidden Truth," six reels, with Anna Case. 
"Over There," six reels, with Anna Q. Nilsson and Charles Richmao. 
"Break the News to Mother," six reels. 
"Thr Undercurrent." five reels, with Guy Erapey. 
"A Scream in the Night." six reels, with Ruth Budd. 
"Happiness a la Mode," five reels, with Constance Talmadge. 
"His Bridal Night," five reels, with Alice Brady. 
"Faith of the Strong," five reels, with Mitchell Lewis. 
"Isle of Conquest," five reels, with Norma Talmadge. 

WM. L. SHERRY SERVICE 

Available at all Hallmark Exchanges 

"Marriage for Convenience," six reels, with Catherine Calvert. 
"Calibre .88." 

"Twilight," six reels, with Doris Kenyon. 

"Love and the Law," six reels. (Edgar Lewis production.) 

TRIANGLE FILM CORPORATION 

Aug. 8 — "The Lyon's Mail," five reels, with Henry B. Irving. 

Aug. 10 — "Fruits of Passion," five reels, with Alice Mann. 

Aug. 17 — "One Against Many," five reels, with Anita King. 

Aug. 24 — "Her Greatest Performance," five reels, with Ellen Terry. 

Aug. 81 — "Black Eyes," (Special) five reels, with Taylor Holmes. 

TYRAD PICTURES, INC. 

"And the Children Pay." seven reels, with Garrett Hughes. 

"Your Wife and Mine," five reels. 
"Human Passions," five reels. 

The Red Viper," six reels, with Garett Hughes. 
"It Happened in Paris," five reels. 
"Broken Hearts," five reels. 

UNITED ARTISTS CORPORATION 

Sept. 1 — "His Majesty, the American," eight reels, with Douglas Fairbanks. 
Oct. 20 — "Broken Blossoms," six reels, D. W. Griffith production. 

UNIVERSAL FILM MFG. COMPANY 

UNIVERSAL FEATURES 
Aug. 4 — "The Petal on Current," six reels, with Mary MacLaren. 
Aug. 18 — "The Ace of the Saddle," six reels, with Harry Carey. 
Aug. 25 — "The Trap." six reels, with Olive Tell. 

Sept. 8 — "The Woman Under Cover." six reels, with Fritzi Brunette. 
Sept. IS — "The Sundown Trail," six reels, with Monroe Salisbury. 
Sept 22 — "Common Property," six reels, with Robt. Anderson. 
Oct. 6 — "Loot." six reels, with Ora Carew. 

Oct. 13 — "Bonnie. Bonnie Lassie," six reels, with Mary MacLaren. 

Oct. 20 — "The Brute Breaker." six reels, with Frank Mayo. 

Nov. 3 — "The Rider of the Law." six reels, with Harry Carey. 

Nov. 10 — "The Trembling Hour," six reels with Helen Jerome Eddy. 

Nov. 17 — "His Divorced Wife," five reels, with Monroe Salisbury. 

Dec. 1 — "Under Suspicion." five reels, with Ora Carew. 

Dec. 8 — "Lasca," five reels, with Edith Roberts and Frank Mayo. 

Dec. 15 — "A Gun Fighting Gentleman," five reels, with Harry Carey. 



JEWEL PRODUCTIONS 

"The Right to Happiness," eight reels, with Dorothy Phillips. 

"Forbidden." six reels, with Mildred Harris. 

"Blind Husbands," seven reels, with Eric Stroheim. 

VITAGRAPH 

"A Girl at Bay," five reels, with Corinne Griffith. 

"Cupid Forecloses," five reels, with Bessie Love. 

"The Hornets' Nest," five reels, with Earle Williams. 

"A Girl at Bay," five reels, with Corinne Griffith. 

"Cupid Forecloses," five reels, with Bessie Love. 

"The Hornet's Nest," five reels, with Earle Williams. 

"The Man Who Won," five reels, with Harry Morey. 

"Shadows of the Past." five reels, with Anita Stewart. 

"The Girl Woman," five reels, with Gladys Leslie. 

"The Bramble Bush," five reels, with Corinne Griffith. 

"Over the Garden Wall," five reels, with Bessie Love. 

"The Wreck " five parts, with Anita Stewart. 

"The Gray Towers Mystery," five reels, with Gladys Leslie. 

"The Winchester Woman," five reels, with Alice Joyce. 

"In Honor's Web," five reels, with Harry T. Morey. 

"A Fighting Colleen," five reels, with Bessie Love. 

"The Black Gate," five reels, with Earle Williams. 

"The Combat," five reels, with Anita Stewart. 

"The Golden Shower," five reels, with Gladys Leslie. 

"The Tower of Jewels," five reels, with Corinne Griffith. 

"The Darkest Hour," five reels, with Harry T. Morey. 

"Pegeen," five reels, with Bessie Love. 

VITAGRAPH SPECIALS 

"The Third Degree,' seven reels, with Alice Joyce. 

"Daring Hearts," six reels, with Bushman and Bayne. 

"The Gamblers." six reels, with Harry T. Morey. 

"The Wolf," six reels, with Earle Williams. 

"The Climbers." six reels, with Corinne Griffith. 

"The Vengeance of Durand," seven reels, with Alice Joyce. 

O. HENRY SERIES 

"The Guardian of Accolade," two reels, with Agnes Ayres. 
"The Friendly Call," two reels, with Walter Miller. 
"The Day Resurgent," two reels, with Gypsy O'Brien. 
"The Roads We Take," two reels, with Jay Morley. 

WORLD FILM CORPORATION 

July 7 — "The American Way," five reels, with Arthur Ashley. 

July 14 — "Dust of Desire," five reels, with Ruby de Remer. 

July 21 — "A Broadway Saint," five reels, with Montagu Love. 

July 28 — "Bringing Up Betty," five reels, with Evelyn Greeley. 

Aug. 4— "Coax Me," five reels, with June Elvidge. 

Aug. 11 — "The Praise Agent," five reels, with Arthur Ashley. 

Aug. 18 — "The Girl Alaska," five reels, with Lottie Kruie. 

Aug. 25 — "The Man Without a Name," five reels, with Corene Uziell. 

Sept. 1 — "The Battler," five reels, with Earl Metcalf. 

Sept. 8 — "His Father's Wife," five reels, with June Elvidge. 

Sept. 15 — "Forest Rivals," five reels, with Arthur Ashley. 

Sept. 22 — "Where Bonds Are Loosed." five reels, with Dixie Lee. 

Sept. 29 — "Miss Crusoe," five reels, with Virginia Hammond. 

Oct. 6 — "The Oakdale Affair," five reels, with Evelyn Greeley. 

Oct. 13 — "Woman of Lies," five reels, with June Elvidge. 

Oct. 20 — "The Black Circle." five reels, with Creighton Hale. 

Oct 27 — "Arizona Catclaw," five reels, with Edyth Sterling. 

Nov. 3 — "Me and Capt. Kidd," five reels, with Evelyn Greeley. 

Nov. 10 — "The Poison Pen." five reels, with June Elvidge. 

Nov. 17 — "You Never Know Your Luck," five reels, with House Peters. 

Nov. 24 — "Dad's Girl," five reels, with Jackie Saunders. 

PRIZMA 

"Catalina," one reel. 
"Everywhere," one reel, 
"l^odel Girls," one reel. 
"Front," one reel. 
"Kiddies," one reel. 
"China," one reel. 
"Birds and Flowers," one reel. 
"Alaska Revelations," one reel. 

Glacier Park; Hawaii; Apache Trail; Old Faithful. 

ESS AN AY-CHAPLIN COMEDIES 

"A Night in the Show," two reels. 

"Shanghaied," two reels. 

"The Bank," two reels. 

"Police," two reels. 

"Triple Trouble," two reels. 

NEWS REELS 
Kinograms, one-reel, every Tuesday and Saturday. 

UNITED PICTURE THEATRES 

une 8 — "Playthings of Passion," five reels, with Kitty Gordon, 
une 29 — "The Woman Under Oath." five reels, with Florence *-'« 
Aug. 10 — "A Man's Fight," five reels, with Dustin Farnum, 
Oct. 19 — "Her Game." five reels, with Florence Reed. 

Oct. 19 — "Starting Out in Life," Cuckoo Comedy, two reels, with Bobby 
Burns. 

CURRENT SERIALS 

UNIVERSAL, "The Midnight Man," with James J. Corbett. 

VITAGRAPH, "Perils of Thunder Mountain," with Antonio Moreno. 

UNIVERSAL, "Elmo the Mighty," with Elmo Lincoln. 

BURSTON, "The Mystery of 13," Francis Ford. 

VITAGRAPH, "Smashing Barriers," with William Duncan. 

PATHE, "The Great Gamble," with Charles Hutchison and Anne Luther. 

S. L. K., "The Fatal Fortune," with Helen Holmes. 

PATHE, "Bound and Gagged." with Geo. Seitz & Marg. Courtot 

PATHE, "The Black Secret." with Pearl White and Walter McGrail. 

HALLMARK. "The Trail of the Octopus," with Ben Wilson. 

ARROW, "The Masked Rider." with Ruth Stonehouse. 

UNIVERSAL. "The Great Radium Mystery," with Eileen Sedgwick. 

ARROW, "Lightning Bryce." with Ann Little and Tack Hoxie. 

HALLMARK, "The Sign of the Rat," with Claire Anderson. 



1 



113 



EXHIBITORS HERALD 



Very Special— For December Only 




Figure up what you 
pay each month for 
banners. You'll save all 
that when you have this 
Perpetual Banner — 
ready for any unex- 
pected change — easily 
read — elegant — and 
weatherproof. What 
it saves will pay for 
it in a few months. 



Here's a handsome sign, with interchangeable 
letters (not lighted) to extend over sidewalk, 
hang under canopy, or on front of building. 

It takes the place of the banners you now 
must have made for every show — looks better — 
can be read farther — and cuts out all expense of 
making banners. 

Practically indestructible — changed on a min- 
ute's notice — no disappointments when you get 
an unexpected film. 

A money-saver, and good advertising at the 
same time. 

Specifications 

One or two line readers. 

158 metal panels, with assorted letters, and blank spacers. 

14 metal panels with punctuation marks and "&," "In," and "The." 

2 boxes to hold letters, etc. 

Letters are white enamel. Background of all panels, and sign, finished in black, 
painted and baked. Will not rub off. Guaranteed not to peel. Borders in brown, 
red, or any color desired. 

Special December Price 

2 Line Double Face, 12 ft. long, 32 in. high, 172 panels, all complete, 

F. O. B. Chicago $157.50 

2 Line Single Face, same as above, 100 panels, all complete, F.O. B. Chicago, 112.50 
Cash with your order, additional 5% discount. 

EXHIBITORS SUPPLY COMPANY 

MAirf OFFICE, 845 SO. WABASH AVE., CHICAGO 
Branch Sales Offices 
Chicago Indianapolis Milwaukee 

407-408 Mailers Bldg. 157 N. Illinois St. 133 Second Street 



EASTMAN 
FILM 

is so safe -guarded in its man- 
ufacture, so carefully tested 
at every stage, that it never 
has an opportunity to be 
anything but right. 



Identifiable by the words "Eastman" and 
"Kodak" on the film margin 

EASTMAN KODAK COMPANY 

ROCHESTER, N. Y. 



OUR POLICY 

Our policy is to serve and to satisfy our patrons. We deal 
in courtesy, service and confidence as well as in merchandise. 
We endeavor to handle only goods of the highest quality and 
such goods as are made by responsible Manufacturers. 

AMUSEMENT SUPPLY COMPANY 
Room 302 Mailers Building 
5 SOUTH WABASH AVENUE 
CHICAGO, ILLINOIS 

Dealers in Motiograph Moving Picture 
Machines, National Carbons, Hertner 
Transverters, Minusa Screens and All 
Supplies for the Theatre 

We Sell on the Partial Payment Plan 




Effective Film Insurance for 

MANUFACTURERS AND EXCHANGE MANAGERS 

All new films should be properly treated before they are 
permitted to run through the projection machine. My 
special procees of seasoning ami Boftentng of new films 
will positively toughen, creating an efficiently durable 
and long-lived film. 

Many of Chicago's leading exchange managers will at- 
test "to the excellent results of my method, which Is dons 
by band, glvlag personal service to every film treat* 1. 

A. TEITEL 
1 1 2 Nsrlb La Salic Si., CHICAGO Telephone Franklia 3S1 ( 



RE-NU-FILM 

THE WONDER OF THE FILM WORLD 

Makes old, dry films soft, pliable, clean and clear, like new; or 
money back. $1.00 a bottle postpaid 

UNITED M.-P. INTERESTS 

214 Mutual Life Building Buffalo, New York 



114 




YOU NEVER THINK OF THE 
J3THER FELLOW'S SISTER! 

^Jt isjauline Frederick speak- 
ing-speaking across the swift 
currents of temptation in JOoncion- 
speaking on the tkreshotd of lux- 
ury and sin - speaking to her 
million sisters the World oUer, 
ivho hold their honor (uglier than 
the luxury of shame - captivating 
i/ou one mtnute with the match- 
less quality of her beauty -Wring- 
ing your heart the next with the 
utter hopelessness and helpless- 
ness of her struggle -but re-affirm- 
inq at last your belief in (lie no- 
bilitg of Woman kood, as ske< 
cries out in a voice that seems to 
break tlie silence of tkc screen — 
CJin going- going back, 
where O betoiiq 



ft 



SAMUEL G OLDWYN 



PRE SE NTS 



PAULINE FREDERICK 

THE LOVES OF LETTY. 



BY SIR ARTHUR WING PINERO 

DIRECTED BY FRANK LLOYD 



GOLBWYN PICTVRES CORPORATION 



. QOLDWYN 



Jack Eaton Manager of Newark's Strand Theatre says 
Harold Lloyd puts over his own comedy situations in 
an individual way seldom found on "the Screen! " 

!h The Strand Theatre, together 
with most of the leading theatres 
of the country, is playing the 

MROLD LLOYD 





TWO EEELCOMEDES 

Mr. Eaton further says "His stories have 
an element of refinement that is seldom 
found in comedies, and at the same time 
they don't sacrifice speed and action, 
which is an elementary essential in mak- 
ing comedies move along and gather 
laughs with the audience. 
There is no question but that 
the Harold Lloyd Two Reel 
Comedies will make good." 




ONE COMEDY 
EVERY EOUR #iF« 




i f t rl i ft I f 1 1 



mmm 




km 



1 > 



N IS' 



2 . > 



V 



f> 1 > > > > 

Y 



* f r t » 
I , 



N > V N 

' " Y 



> > < 

''/.kkkk 



^ 1 V \ N 



' N 



iyy ' 

i i ii I <L/ 
\ \ \ > , 1 ■ 

y ' 'An 



•ff'ttt 



tftiftt 



ttriy 



\ < \ \ , 



<yy i // iV\ 
\ 

w 

tyyl i , , 



I f I ' I 



' ' • ' " ... 




J 

V/s| 



i^i iT i ftrft i ft t ft i ? i ft I f l t T tt I tt^ r 





' It 



I if f I / ft ■ r 



: 2 c 



™ ' N /..\ 




irr) 



! \ \ \ \ \\ \ 
i / i i t , . t 



■ 



* 1 



■i yy i 



WW 



//ii 



\ > V J ' fj 



\ v \ \ \ \ 

1 1 1 1 1 1 I 
VVV 1 



\ > y \ \ 



y / k 

>> > \ 

V'r/ry 

if 'VVV 
, 

VI-' '. . 

v \\\J\ 

l I i J 
\ \ \ \ 

' ' YV 

'WW. ' ' ' ' 



t I I 



Y' 'K 



'if i 

' VAN 



l/yy 1 1 -1 



I 



' - 



'WW ' ' 
\ \ \ \ \ v\ \i> 

f.fi (f '.ft 

•YKrWV 



'. Y 



t ' 



i f i ' 1 1 f ' 1 1 y 



v ■ 



\ \ \ 
V: •/ 

) > v N 

" (', 
I' I M 
[ f # M 

> A . ,. 

3 })'' 

V ' ' 
i/ / 1 1 

fl 



'I'V.K.V.Kl' 





V' 



'■<■ ' ( '> 

. "''J't'VK^V 

.(tftfft'fy 

\ \ N \ > \ V \ \ \ S 

ii i 'VVVVry 



fft ' ' ' ' WJL 



• jf ',///, 

' \ \ v \ \ \ I \ \ \, 

tf'fttttff" 



\ *> \ , 

'niii Y. 



'<" 



t -Y 



< 

^KKK ' ' ' i ' ' 

I I / I / , 

r V.KVV. ' ' v 



i 



\ > v v \ 



ty.w.y.y.ry 



\ ■ 



1 "\ i 

>v x \J\f\Jv 

'CK^KK' C M 

r. v r.r rYl' 'Y ' ' KCC 



k V VVV ,s ,v ,v ,s \ 1 ' 



J't'rttW 

t t tt ftrtt tt 

yyy ' i > /\ 
/VV ft i ttt a 

III t ft ff ft 

tir/tth iyy 

V ' '.kKr 



' ' ' ' IV ' /. 



\]\Tsl\ > \ \ \ \ \ \ \ N \ 
' t f /v tW 



■Vttftt'fft . 
,A tfffttft 
yvttf tht 'W 
ty 1 1 f t ft ftv 



\ \ \ \ 



I 



50. DEARBORN ST. 



M ARTI S J QV I G LkY. P IT rt r. I S " r- it 
Entered as second class matter, August io, 1917, at the Post Office at Chicago, III., under the Act of March 3, 1879 



0\F 



POi JAR 
A YEAR 



// 



JESSE L.LASKV . presents 

verywoman 



(BY ARRANGEMENT Witt HENRY W. SAVAGE ) 



n. 



! N 



"Art thou indeed Truth 1 I did not 
\now thou vuert so old and ugly." 

EVERYWOMAN 

The Most 
Beautiful 
Love Story 
Ever Told 

Directed by George Melford. 
Wich Violet Heming, Theodore Roberts and 
Wanda Hawley. From the play by Walter 
Browne. Scenario by Will M. Ritchey. 



A 



J ] 



A 



i r 



I) • 



■ \ 



Sessue 

HavaKawa 



uayanawa 

TONGMAN 



HAWOR.TH 

°D ireeteci Joy 

Willi SlITL 

Worthing on 




Available at all 
"ROBERTSON-COLE 
"EXCHANGES. 




1 




ATT T\OBEHTSQ3»l— GOIX EXQHA^JQES 



ssue 
kawa 



TQNGMAN 




HAWOKTH 

^ /reefed -^Y 
Willi SlITL 




Available at all 
"ROBERTSON-COLE 
"EXCHANGES 



EXHIBITORS HERALD 




' \/6ui MtgAf Ib TfappincdA 
lanAsi stinM ffie greatest 
piclivied of a decade.7A\ee 
days at /Ufffi water mwtA 
attendance eafall/iified my 
AigQeat A.e<x>td. rfmxin/ion 
the a£ove UfiM p&*a4ii te 
a**/ It Saied on pojj/i/iv facA 
(/oe &t/reJi 

SI. 




Carle Letemmle 



fio&omy 



in. 



THE YEARS MOST 
TRIUMPHANT SUCCESS 





PRODUCED UNDER THE DIRECTION OF 
ALLEN HOLUBAR. 
VNIVGRSAI- JEWEL SUPCR. PRODUCTION 



3 



DOUGLAS 

FAIRBANKS' 

new picture 

WHEN THE CLOUDS 
ROLL BY" 

is desired by every theatre in the country, for 
a Fairbanks film is an asset and a business-builder 
for any house. 

If playing dates, sequence of run and price can be 
arranged to mutual satisfaction, any theatre, any- 
where, can book this picture. 

And in booking "When the Clouds Roll By," no 
other picture enters into consideration. You book 
this one picture only; you do not find yourself 
compelled to book a series of Fairbanks pictures, 
or the pictures of any other artists to get this one 
production. 

In other words, you can rent any picture you 
choose, without a contract, promise or obligation 
beyond the picture you are booking. 





PICTURES 



P 



FIGURES 



1 

17 
170 
1,700 
17,000 



Compare 1" with 17,000." 

Yours is only one of the seventeen thousand 
motion picture theatres in the United States. 

Compare the one person who stops at your box- 
office to buy a ticket with the number of persons 
who pass without stopping. 

—-Then realize that SELZNICK PICTURES 
National Advertising Campaign reaches virtually 
every one of those passers-by, and that by the law 
of proved averages a profitable percentage of would- 
be passers-by are sure to stop and buy a ticket if 
you are presenting a SELZNICK PICTURE. 

Advertising does it. 



PREVENT FUTURE REGRETS- 
BOOK SELZNICK PICTURES NOW 




E>y Elsie Janis 
and Edmund Gouldin^ 
Direction-Robert Ellis 



Made by Selzniclv 
Distributed by Select' 




-I€s a Deluge 
of Delightful 
Devilment 



PROTECTION 



Any man who builds a the atre and then fails to insure 
it against fire, is criminally careless. And the sameTgoes 
for any man who builds up a business in that theatre 
and fails to protect that business against forces far more 
ruinous than fire. 

National Picture Theatres, Inc., offers every exhibitor 
the chance to protect his business and _to make it grow 
— make, it grow not only in volume but in the propor- 
tion of profit. 

National Picture Theatres, Inc., is, in a sense, a form of 
business insurance in which the insured makes money 
by being insured. 

As an exhibitor who has a business, the least you can do 
toward protecting that business is to investigate. 

NATIONAL PICTURE THEATRES, Inc. 

Lewis J. Selznick 

President 

729 Seventh Avenue New York 




REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J. SELZNICK Advisory Director * BRITON N. BUSCH, President 

130 West 46th Street New York City 




REPUBLIC DISTRIBUTING CORPORATION 



LEWIS J. SELZN1CK, Advisory Director . BRITON N. BUSCH, President 

130 West 46th Street New York City 



REPUBLIC 




pictures) 



ROMANY 

WHERE LOVE RUNS WILD " 

Produced by 

HARM A PHOTOPLAYS Ltd. 




REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J. SELZNICK, Advisory Director * BRITON N. BUSCH, President 

130 West 46th Street New York C,t y 



C U JVL 



Jhe FIRST! 

is the first of fheQ ■vOorldyfamous 
DRURY-IANTE MELODRAMAS 

Screen Classics, Onc.iiOill make 
during the coming gear 



JM. G - 




(jheJuint fir 
'Treasure at 
the Bottom of 
the Sea ! 

^IheHace of 'Death be- 
tween an Jbutomohile 
and a cUoiorcgcle !! 

( lhe < Iiight by Vlirplane!!! 

< Ihe Quel in the Ocean 
depths HI! 

^ are just aJvvO of the 
big thrills tliatfiollou) 
in dizzy succession in 
this hair-raising^ 
production. 




of LUC K 

lih an ALL STAR CAST 



byj Cecil 'Raleigh &> Henrvj Jiamilton. 
directed by Slag C.Smalht)ood. Scenario by Jl.S./gVino. 

METRO 

PICTURES CORPORATION 



Qvanfs {Imperial 'Pictures. Qmkbed, SxcUxsvOe distributors throughout 
the British Smpire. c — >. Sir'William tfwrg ; cManaginy ^Director. 



EXHIBITORS HERALD 



■I ' — ' ' 

P WHICH 



LOUIS i .B. 

THE INFERIOR MAYER 

Presents 




THE QUESTION 

WHICH 



<* 



IS 



THE INFERIOR 

SEX 

? 

• - 

„ MEANS MONEY TO YOU K 



THE $TARCHARni NG 

MILDRED 

HARRIS CHAPLIN 



IN THE MOST WIDELY DISCUSSED 
PL'AY OF A GEMERATlON . . . 



THE INFERIOR SEX 



Give the Patrons of Your Theatre the 
Opportunity to Earn $500 

You Simply Have to C all their Attention to the following Contest 

Conditions of Contest 



r «oo 

WILL BE PAID FOR THE BEST 
ANSWER TO THE WORLDS 
Most puzzling question 

, WHICH 

THE INFERIOR 

SEX" 

m • • sal 



The Chaplin-Mayer Pictures Co., Inc.. who are 
presenting MILDRED HARRIS CHAPLIN in 
a series of motion picture productions, offer a 
prize of $530 in cash for the best letter answer- 
ing the question 

Which is "THE INFERIOR SEX"? 

The contest is open to everyone — man, woman 
or child. There is no entry fee. The only re- 
quirement is that the answer shall be in a form 
of a letter addressed to 

MILDRED HARRIS CHAPLIN 
6 WEST 48TH STREET, NEW YORK CITY 

and that the letter shall be not more than three hundred 
words in length. The contest will close at 5 P. M. on Feb- 
ruary 28th, 1920. The award will be given to the letter 
which in the opinion of the judges is the best argument to 
upset the time-worn tradition that woman is man's inferior 
and proving that woman is not the inferior of the sexes. 
The judges will be Mildred Harris Chaplin, William H. 
Leahy, head of the scenario department of her company, 
and a representative from one of the leading motion picture 
magazines, appointed by the editor. 

Mildred Harris Chaplin will send an auto- 
graphed photo of herself to each person en- 
tering the contest immediately upon receipt 
of his or her letter. 





Florence ReecU 

tEg Eternal 



J] flodernV/oman's 

: e's 

Qreabst Question^ 






"Mother 

Pr(?sc?ntinQ the most 
' popular emotional star 
ojdaQe and scree a 
in, her greatest role. 
Superbly produced 
with a supporting 

castof peculiar 
^ excellence: 



V/hen you show it you'll have to dust off the S.R.0 Siq 



EXHIBITORS H E R A LP 

THE MORNING TELEGRAPH SUNDAY NOVLMBUR JO, IJlJ 

Come, let us reason together 

HERE are few business problem 3 which cannot be straightened out if the two interested 
parties will sit down and reason together. Your problem, as an exhibitor of motion 
pictures, is to secure attractions' that will not only bring in money to your house, but 
which will by their quality, by their interest, by their suspense and genuine entertain- 
ment value satisfy each patron to the end that attendance upon your theatre will become a 
fixed habit. 

In this manner your playhouse becomes a community centre where people naturally turn 
to find amusement. 

As soon as your house has established its character and is fully identified as the place 
where real enjoyment is sure to be found, your next step is to maintain that standard so that 
your success may be continuous, your profits large and your reputation of the best. 

During the present season I have caused to be released four great motion picture specials, 
which absolutely guarantee success, prestige and satisfaction to every exhibitor of motion 
pictures. Beginning with CHECKERS, which has brought a tidal wave of prosperity to theatres 
everywhere, and which continues as one of the g eatest successes of the year, I presented Theda 
Bara in KATHLEEN MAVOURNEEN, EVANGELINE with Miriam Cooper in the title role, 
and then SHOULD A HUSBAND FORGIVE? a 1920 Cinemelodrama reaching into the hearts 
of all the world. 

Many exhibitors have already profited by booking these pictures for long runs, and then 
advertising them and exploiting them with that enthusiasm and industry which turn successes 
into triumphs. 

1 desire, therefore, that such exhibitors as have not as yet played these attractions should 
reason together with me by means of this frank talk. Entertainments like these, conceived 
in showmanship, matured with rare dramatic skill, enacted with brilliance and scened in beauty, 
are born to success. 

It is my desire^ that exhibitors everywhere shall share generously in the great profits 
which these entertainments are bringing in. My business reason for this is that as Fox Enter- 
tainments make money for the theatre, the exhibitor cqnducting that theatre becomes a busi- 
ness friend. If he can' link himself to these productions I know by experience with them that 
his rewards will be so great he will feel he cannot afford to miss any of the productions which 
have my personal guarantee as a showman. 

It is not enough, however, for any motion picture special, no matter how great its value, to 
merely book the picture, but the exhibitor must give to it that industry and enthusiasm in exploi- 
tation which I already have mentioned. 

I speak as a showman to showmen, and 1 invite you to a share in the financial rewards and 
house prestige which will be yours when you play CHECKERS, KATHLEEN MAVOURNEEN, 
SHOULD A HUSBAND FORGIVE? and EVANGELINE. 




|FOX 



FOX FILM CORPORATION 

ENTERTAINMENTS 



15 



EXHIBITORS 



HERALD 



A Production for the greatest 




EXHIBITORS HE 



RALD 



Theatres in the world 




WILLIAM FOX presents 




THE FEUD 

(^Jyi typical Mix drama 
of the great outdoors * 

by Charles Kenyan ~ staged 
by Idward £e Saint 

FOX 



ENTERTAINMENTS 




EXHIBITORS HERAI 



NO STAR in motion 
pictures is moving 
faster toward the high 
place in screen popularity 
than this splendid, man 
ly,able young man- 





WILLIAM 
POX 

bresents 



HAM 

RU S S ELL 

in the great stage success 

QTie LINCOLN 
HIGHWAYMAN 

by Vaui Dickey - 
Directed buEmmeti FLynn * 




ENTERTAINMENTS 





SAM HARDING KNOWS 

The finest motion picture theatres in 
the world are in America. 

Sam Harding owns one of them, the 
Liberty Theatre, at Kansas City, Mis- 
souri. 

REALART PICTURES 

will aid Mr. Harding in realizing on his 
big investment and in extending the fame 
of his house as a theatre where patrons 
always are certain of obtaining the best 
entertainment. 

Mr. Harding is a showman who knows. 

REALART PICTURES CORPORATION 

ARTHUR S. KANE, Puesident 
♦69 Fifth Avenue New Yohk City 



a 



IP? 



ALICE BRADY 



Directed by KENNETH WEBB 

e character of a plucky girl who is caught in the scandal net her father sets for another 
in— the most powerfully dramatic role of Miss Brady's remarkable career on either screen 
ige! 

'THE FEAR MARKET'' 

By Amelie Rives (Princess Troubetzkoy) 

bsorbing story of those who feed on crumbs snatched from the tables of the rich — a study 
man nature, its pathetic weaknesses and its admirable traits of loyalty and love, as pre- 
1 in one of the most exciting stage plays of Broadway's history. 

patrons won't want to miss it and you can't afford to. It's Realart! 




EXHIBITORS HERALD 



Watch 

next week's trade papers for 
next advertising announcement of 

Exhibitors' Defense Committee 

Composed of Members of 

The First National Exhibitors Circuit, Inc. 



Sensational! 



Address inquiries to 
Exhibitors' Defense Committee 
care 

The First National Exhibitors' Circuit, Inc. 
6 W. 48th St., New York City 



19 



EXHIBITORS HERALD 




| The Fun Will Start 
I Late in December 




20 



EXHIBITORS HERALD 




is a rarin' down the road 

to your theatre with lightning g 

speed in his fourth and newest §§ 

million dollar comedy for First W 

National. §j 

"A Day's Pleasure" \ 

Charlie's hitting on all twelve |§ 

cylinders, his muffler is wide EE 

open, and when he crashes onto = 

your screen you'll hear the §§ 

noise for a block. = 

Sure You Have | 

e Police Fixed! | 

lllllllllllllllllllllllll!lllllllllllllllllllllllllll!ll!IIIIIIIIIIH 

21 



EXHIBITORS HERALD 

Jllllllllllll^ 

I POSITIVELY I 

NO bookings! 

ACCEPTED I 



on 



HENRY LEHRMAN'S 

"A Twilight Baby" 

Until After Trade 
Showing , 



A HENRY LEHRMAN COMEDY 




A "First National" Attraction 

Bill 1 I,;, lllllll, ■ ■ Ill inBBBHBBnMMBBBHa^HBHHMBI^BBBaBri 

22 



EXHIBITORS HERALD 



Sunday, November 30, 1919 



DAILY 



23 



A Humdinger of a Comedy. A Sure Fire Hit 



Constance Talmadge in 
"A VIRTUOUS VAMP" 
First National 

DIRECTOR David Kirkland 

AUTHOR Clyde Fitch 

SCENARIO BY John Emerson and Anita Loos 

CAMERAMAN Oliver Marsh 

AS A WHOLE A humdinger of a comedy 

STORY Adapted from successful play, "The 

Bachelor." 

DIRECTION Exceedingly well done 

PHOTOGRAPHY Excellent 

LIGHTINGS Very good 

CAMERA WORK Extra good; some new effects 

for getting laughs. 
STAR Super excellent; her work could not be 

improved on. 

SUPPORT Very good; Conway Tearle gave 

consistently good performance. 

EXTERIORS Very few 

INTERIORS Consistent with the demands 

DETAIL Closeups of star handled with telling 

effect; scene with near-sighted man mighty 
well done; titles unusually good. 

CHARACTER OF STORY Clean light comedy 

LENGTH OF PRODUCTION About 5,000 feet 

Yea, Bo! This is a humdinger, a screamingly funny 
light comedy. If you haven't got it on your list jump 
right in your little automobile and hustle around to the 
nearest exchange handling it and grab it up quick. Il 
is there with bells on and after you show it once 
you will not be able to keep the crowd away for the 



rest of the week. They should flock in in droves 
The picture was adapted from Clyde Fitch's suc- 
cessful play, "The Bachelor," by John Emerson and 
Anita Loos and they have certainly done a mighty fine 
piece of work. So you have a good story as a basis 
Then David Kirkland has come along and directed a 
quick-moving fast tempo production, digging up some 
new incidents that are sure laugh getters. 



Gwend 
Miss Talm 
and oldest 
day after th 



ge, played by 
of5he noblest 
the 




sibly do justice to the 
May abounds with. The 

INT 



happy ending tollows. 
m'^f 7nn th~e 

Others in the cast not **i£^&iy mentioned were Harda 
Daube, Jack Kane, Jeannette rtorton, Margaret Linden, and 
Wallace McCutcheon. 

PRODUCED BY TOSEPH MSCHENCX 

WlUftRO R61MECK TECH. OtRECTOR, 




Do Everything You Can Think of to Get 'Em in. That's All You Have 

to Worry About 

Box Office Analysis for the Exhibitor 



fust get 'em in. That's all. Constance Talmadge 
fnd the picture will do all the rest and keep them corn- 
ling in droves -for the rest of the week. It's a regular 
bear-cat of a light comedy, screamingly funny from 
start to finish. 

Play up the fact that the picture is a mighty good 
adaptation from one of the late Clyde Fitch's success- 
ful plays and that it was seemingly made to order for 
Unce Talmadge. She fits the part as though she 
It created for that purpose. 



Promise them laughs from start to finish, good clean 
hearty humor based on down right cleverness. And 
above all go the limit on Miss Talmadge. Spread Her 
name all over the place in every way, shape and man- 
ner that you can think of. And remember that every 
penny you spend will not apply to this picture alone. 
The more of a following you can build up for this lit- 
tle girl the better off you will be. If they will give 
her a few more pictures like this one she will be or 
of the biggest box office attractions in the busim 
Go to it hard and you will not be disappair 



EXHIBITORS HERALD 



Arthur F. Beck 

presents 




BAIRD 

<2/u? Capitol 

From the notable stage success 60 

AUGUSTUS THOMAS 

Directed by George Irving 

Everything in the world that this beautiful woman had she 
staked for her husband — his love, her honor, her home and her 

happiness ! 

And he did not know. 

A protected, sheltered, guarded good woman walked into the 
open jaws of danger — and won! 

All this picture needs from an exhibitor is just a fair or better 
tb<>n fair amount of intelligent newspaper advertising. 

See the picture in your nearest exchange. 

W.HODKINSON CORPOMnON 



527 Fifth Avenue, NewTbrkOty 

Distributing thro^h PATHE Exchange, Incorporated. 



EXHIBITORS HERALD 






Set your mind to thinking of the ad- 
vertising values — exploitation stunts 
—the power of popular appeal — the 
money-making power in the title of this 
!splendidly-made and directed produc- 
tion by one of the most successful and 
highly-paid of all screen authors: 

Robert Brunton 

presentation of 

K J.WARREN 
ERRIGAN 

And His Own Company in 

LOVES THE IRISH 

by MONTE M. KATTERJOHN 

Directed by Ernest C Warde 

And after realizing all these values see a 
print of the picture and realize that this 
picture more tban backs up all thees fore- 
casts. Then book it for a quick play date. 
Many first runs have done so already. 

W.HODKINSON CORPORATION 



527 Fifth Avenue. New "fork Oty 

Distributing through PATHE Exchange, Incorporated 



EXHIBITORS HERALD 



"LIGHTNING BRYCE" 

with anne little and jack hoxie 
The Greatest Serial Ever Made! 



ARROW FILM CORPORATION 

W. E. SHALLENBERGER, President 

220 WEST 42nd STREET NEW YORK CITY 



26 



EXHIBITORS HERALD 



BOUQUETS! 



"Broke Best Previous Saturday record by 546 Paid 
Admissions with First Episode of 'Lightning Bryce'" — 
Magnet Theatre, Milwaukee. 



"Have booked all Stanley serial houses, including big 
first run downtown. Am bound to make a clean-up 
with 'Lightning Bryce'" — Bob Lynch, Metro Exchange, 
Philadelphia. 



"Am booking 'Lightning Bryce' with big houses that 
I have never booked before. Houses are all breaking 
records with it; will make a clean-up with this wonder- 
ful serial. Give me another like it!" — Sam Flax, Liberty 
Exchange, Washington. 



'"Lightning Bryce' is going over bigger than any serial 
I have ever handled. New England exhibitors are 
coining money faster than ever before with this new 
wonder serial" — Herman Hirsch, Lightning Photoplays 
Service of N. E. 

ARE YOU THE LUCKY EXHIBITOR 

IN YOUR TOWN? 



27 



EXHIBITORS HERALD 



A Hidden Treasure 

FOR STATE RIGHTS PROSPECTORS 



NOW READY— 

"CINDERELLA AND THE MAGIC 
SLIPPER" 

(4 reels) 

"LITTLE RED RIDING HOOD" 

(5 reels) 

"TWINKLE, TWINKLE LITTLE STAR" 

(5 reels) 

Featuring Zoe Rae and Dorphia Brown 
Zoe is eleven years of age, Dorphia foul 

NOW BEING PREPARED— 
"HUMPTY DUMPTY" 



FUTURE RELEASES— 

"The Cow & the Moon" "Little Bo-Peep" 
"Cat and the Fiddle" "Old Mother Hubbard" 
"Puss and Boots" "Mother Goose" 

"Tom Thumb" "Little Jack Horner 

and Others 



WHAT THEY ARE 

These pictures are a series 
of Fairy Stories, known the 
wide world over, in picture 
form. 

No pains have been spared, 
and no cost considered, to 
make these the best pictures 
humanly possible. The labora- 
tory work is exceptionally fine. 

The entire cast of each picture is 
madeupof children rangingin age 
from 2 to 12 years of age. Natu- 
ral little actors and actresses they 
are ; nothing stagey or theatrical 
about them. The charm of the lr 
impersonations is irresistible. 



Back in the days of 
, 49 there was a "Gold 
Rush. People heard 

the cry of "GOUT and 
scrambled for their share. 
And in the struggle many 
passed fortune by, unnoticed. 

The Motion Picture Busi- 
ness is somewhat similar to 
the Gold Rush; a frantic 
search for pictures that give 
signs of panning out well. 
But in the speed of the Mad 
Scramble much good solid 
gold is passed by. 

Investigate these pictures 
we have to offer for your 
territory. You will find on 
analysis that they will assay 
nearly 100% pure value. 

Stake your claim before 
some one beats you to it. 



WHOLESOME FILMS CO. 

New York Office Executive Offices 

729 Seventh Avenue 17 N. Wabash Avenue, Chicago 

SCREENINGS AT YOUR CONVENIENCE 



28 



EXHIBITORS HERALD 





1 


















f/ze Honor of Presenting 

THE FIRST SERIAL DE LUXE 



The 



Trail 



Starring 

KING BAGGOT 

In a Protean Hole 
Supported Chapter 
RteaMitiUi "Feature 
Gnxelhwondl JSftgg Jm \ Product ion 

and an I MAN J Directed blj 

All Star Cast \$™§ Jf' J <W.S. 
of 'Principals ^^j^/ VanVyke 

Produced under the Personal Supervision of 

LOUIS BURSTGN 



29 



Spiritual Healing Discugsed by Dr^Hull 



Dr. Hull says is the accompanying article that he has known of c 
e case of actual sickness being cured by spiritual healing — such org) 
Maa as afflicts this little girl, a cripple as the resuh of throni 



rj~i HE qetsiio 



i being discussed more today than < 



6/ spiritual healing 

before. 

In last Sundays Magazine Section of The Journal, Dr. C. B. WUltur 
rector of St. Luke's Episcopal church, said: 

"I believe, and the Episcopal church is coming to believe, that divine powei 
may and. under proper conditions will, effect cures which he beyond the reach 
of any physician or any system of human therapeutics." 

In that tame issue of the Magaiine Section, announcement was also 
that James Moore ,!.ckson, the English layman, who has effected marvelous 
cures simply through prayer, wilt visit Atlanta tn Jt 

Today this section presents an article by Dr. Marion Hall setting forth 
a physician s opiruon on the subject; Can the sick be healed by spiritual powet 



By Dr. Marion Hull 



A. CONAN DOYLE 
■SEARS DEAD SON 

Author Says He Talked With Off-J 
spring Through Amaleur 
Spirit Medium. 



"it*** 

pi rit»« li f conan ^^VCHICAL EXPER^fsAllLES 
Says of ^1 AS PATIENCE WORTH 



_ I55_J^OKLD: 



Reply 10 



Attach 



\ Ami " 4 
Reg»" 



WORTH WQRKJ 




DO not doubt for one moment 
the ability of Cod to heal any 
disease to which human flesh 
heir, without the intervention 
but I belieTe just *» sin- 
cerely that His plan ordinarily is 
to bleu the use of the means whic, 
He has given i 



are other processes which control 
more largely than we can imagine 
the conscious operations; and fur- 
thermore that it is itself most sus- 
ceptible to influences from other, 
conscious 



^sss^f^i^ nnstet, Says ^ j. . Science 




BARES SLAYER'S 
NAMt— ALMOST ! 



n,» BeSO" 0 — Harvey u "'"tal 

His •n"""f t v ( iis 



ton* 1 



Sinclair » ye ar ae° '"VrArrtualism 'Vt&U* 

By H J; 




0 



f 




P "od I,,, 



ihoee aoale 



her Talking Board to Communicate 
With Mystic Forces In theVast Unknownl 



Rpswrch Obtain ^ 



l/w^nt" toereTJ" s fr"«^ Srn » 



""sons u-i,° k_ h *L°f 



0 and over .„ „ 

- it J* lwco ' 

ln <*ouo(era 




I ^piprr MES^>A6E FOOW GEOPOE Cpl^^INC- CAPITIS* 
IS DEAD, e-OT SINCLAIR LE»- IS vyvD NEVEP |* 



A REAL 100 PERCENT ATTRACTION. EVERYBODY I ^ rC 
WILL SEE IT. STORY BRISTLES WITH THRILLS, 
SUSPENSE, LOVE AND MYSTERY 
TERRITORIAL RIGHTS NOW SELLING 



Soon 



«°1 



Dec 



late*- 



THE MINNEAPOLIS SUNDAY TRIBUNE: NOVEHrBER_2__191g_ 



(Jhe Psychic Gift; How It Feels to Be a Spiritualistic Medium; 

IndianapoljsClub Woman Analyzes Her Strange Manifestations, 

WRITTEN AND DIRECTED BY JACK McCOLLOUGH 

Presented by THE EBONY FILM CORPORATION 



EXHIBITORS HERALD 



A DECLARATION 
OF INDEPENDENCE 

FOR ALL MOTION PICTURE EXHIBITORS EVERYWHERE 
Hold your patronage, Mr. Exhibitor! 

The use of your screen without your consent for the showing of objectionable 
industrial and advertising films is hurting that patronage! 

To protect you and to keep intact your greatest asset — your patronage — the 
committee on organization has developed a practical plan for the showing 
of de luxe educational and industrial films whereby the exhibitor will 
derive direct benefit from their projection on his screen. 

You do not show any pictures that have not been passed by the supervising 
committee representing the Motion Picture Theatre Owners of America. 



r^ON'T sign any contracts that will 
permit ANY advertising film or 
inserts on your screen until you have 
communicated with 

THIS COMMITTEE! 



The response to this movement has been large. Exhibitors everywhere grasp 
its vital importance. You can protect your screen and reap the benefits 
of the plan by getting in touch with the undersigned. 

The committee is not controlled or influenced by any motion picture manu- 
facturing or distributing organization. It is being operated for the sole 
benefit of the motion picture theatre owners of America. 

Committee on Organization for Protection of the Screen 

SYDNEY S. COHEN, New York, Temporary Chairman SAM BULLOCK, Cleveland, Temporary Secretary 

Temporary Headquarters of the Committee 
Room 708, Times Bldg., Naw York City 

31 



EXHIBITORS HERALD 





m 



■ 



it 



pi 



m 



1 
I 



l 




PEGGY O'NEILL 

She was the foremost "Peg" of 
"Peg o' My Heart". Millions 
know her. Millions love her. 

Your chance to cash in on her 
immense popularity and winning 
personality lies in how quickly 
you seize the opportunity pre- 
sented in this picture. 




is the money picture of the season. It has a Money Title, 
Two Money Stars and a Money Author — Clara E. Laughlin 
RALPH MORGAN 

First reached the public eye as the boy in 
"Turn to the Right." Wherever theatres are 
known his reputation has travelled. He is 
one star that women love and men [admire. 
This season he is adding to his wonderful pop- 
ularity as the returned " deadjj soldier" in 
"The Five Million" — one of the season's big- 
gest hits.l^^ fcj ■fctoSi&W *m. 



State Right Men and Foreign Right Men 
who appreciate an opportunity will act 
quickly. Be among the first to wire in. 





ARTHUR S.HYMAN ATTRACTIONS 



CONSUMERS BU» wnc- CHICAGO, 
FILM BUILDING - DETRCHT.MICH. 

W.G.M c COY,MGR. CHICAGO - C.O.BROKAW, MGR. DETROIT 

TELEPHONE, HADDISON 2740 TELEPHONE, CHERRY 86© 




RELEASED 
WEEKLY 



FAST 
FUN 
AND 
FARCE 




Scandal 

George Ovey -JL 

Lillian Biron &»d +k* c-ayeiyCtVIs 

Under direction of- CRAIG HUTCHINSON 

DISTRIBUTED BY 

CELEBRATED PLAYERS FILM CORP. 

207 So. WABASH AVE. CHICAGO, ILL. 



EXHIBITORS HERALD 



WOULD YOU DIG \ 



Not if you know it, you say, Mr. Exhibitor! 

you have driven the spade into tl 

business and that 



THE SITUATION— 

The motion picture world is in the throes of a huge movement looking 
to control of what is recognized as one of the three greatest businesses 
of the country. A number of motion picture producing and distributing 
organizations, with allied organizations and capitalists identical in ob- 
ject although not always bearing a like title, are engaged in the pur- 
chase of theatres and in the tying-up of theatres by long-time contracts. 
These organizations may be styled "The Trust" for the purpose of this 
warning. As this "Trust" has learned and everyone realizes, control 
of the motion picture business lies in control of the theatres. There 
is no way in which to control the physical properties, the film and the 
means of turning it into pictures and throwing the product onto the 
screen. There is no way to control the brains, the scenario writers, 
the directors and the actors and actresses. These methods have been 
tried and have failed. Even now groups of directors are organizing 
new enterprises to deal directly with the theatres. So long as theatres 
remain independent of control, capable of showing pictures produced by 
any company or organization, so long will there be incentive for the pro- 
duction of more and better pictures. Just so long, and no longer. 

THE DANGER— 

With the failure of other efforts at control, an attempt at mastery 
through ownership of theatres and contract binding other theatres to 
exclusive showing of the productions of certain companies is being 
made by the "Trust." Each day's news records the purchase of addi- 
tional theatres, the organization of a chain of theatres to be served by a 
member of the "Trust." There is no indication of a halt in this orgy of 
binding theatres to the wheels of the "Trust" ; there is every indication 
of a purpose to control theatres in every key spot, or in sufficient key 
spots to control each exhibition situation. The danger to independent 
exhibitors has become so obvious that First National Exhibitors Circuit, 
for instance, has issued a warning through a newly organized Defense 
Committee, urging members of that circuit not to sell their theatres and 
not to tie themselves up to long-time contracts for service. This warn- 
ing recognizes that destruction lurks in the "Trust's" activities. 

WHAT IT MEANS— 

Destruction, because, if the "Trust" own and control theatres suf- 
ficient to dominate each "situation," pictures produced by other com- 



CELEBRATI 
CORP. is d 
space in ev 
tory to spreading 
feels it a duty de^ 
pendent exchange. 

CELEBRATED 
is in position to f ui 
dies, Westerns, no 
dramas, everything 
are plenty of othei 
"Trust" in positior 
other short subjec 
all exhibitors. 

Sources of revei 
rental of films mal 
pany to view the 
struction. But th< 
VERY DANGER, 
hibitors to explain 



CEL 
P 

FILM Cll 

207 So. 
CHICAGC 



GIVE THIS YOUR 



34 



EXHIBITORS HERALD 



)UROWN GRAVE? 



id and decide for yourself just how many times 
ole opening wider and wider for your 
jur fellow exhibitor! 



AYERS FILM 
this space and like 
lication in its terri- 
irni n g, because it 
Dn the biggest inde- 



ERS FILM CORP. 
tribitors with come- 
cartoons, short 
features, and there 
ges outside the 
ply f e a tu r e s and 
:e for the needs of 



side the theatrical 
sible for this corn- 
without fear of de- 
)0 FACE THAT 
i duty we owe ex- 
uation. 



4TED 
ERS 

3RATI0N 

>ash Ave. 
ILLINOIS 



panies will not be able to gain showings in big houses, and without 
this advantage will not be able to provide pictures for any houses. 
There will not be the incentive to make production worth while. Lack- 
ing this revenue, producers outside the "Trust" will not be able to make 
pictures good enough to compete with the "Trust" pictures in the houses 
capable of making bookings outside the "Trust." Which means that 
exhibitors will not be able to get pictures except on the terms of the 
"Trust," when they can get them at all. 

THE RESULT— 

What the "mercy" of the "Trust," dominating the field through the ac- 
complishment of this control, might be, anyone may imagine. And any 
exhibitor may readily understand that it is not necessary to dominance 
in any particular "situation" that the "Trust" own or control all the 
theatres in that area ; it is necessary to control only a few to make that 
particular situation one in which other companies could not distribute. 
And consummation of this "Trust" control approaches with each day's 
purchases of theatres and each day's signing of long-time service con- 
tracts. 

ARE YOU DIGGING?— 

And this control approaches the closer with each dollar paid to the 
"Trust" companies for service ; the dollars being paid for film rental go 
to swell the funds devoted to buying and controlling theatres which 
shall give the "trust" autocratic power over the very exhibitors who 
contribute the dollars. Each dollar spent on "Trust" pictures is another 
spadeful of earth out of the exhibitor's own grave! Are you digging 
your own grave? 

THE SAFETY ROUTE— 

Consummation of this destructive control of theatres can be averted. 
The safety route is to divert every dollar of film rental possible to com- 
panies not engaged in the struggle to dominate the business. And this 
can be done without hardship, for there are plenty of pictures, and good 
pictures, to be had from companies not in the well recognized group 
styled herein, for convenience sake, the "Trust." There are features, 
short subjects, novelties, news reels, serials, everything required for the 
best of programs, to be had without digging your own grave, Mr. Ex- 
hibitor. 



tRNEST THOUGHT! 



EXHIBITORS HERALD 



A Sure Fire 
Christie Special 



A 

ROMAN 
SCANDAL 



with COLLEEN MOORE 

AND A FEATURE CAST 



Distributed by 

CELEBRATED PLAYERS FILM CORP. 
207 So. Wabash Ave., Chicago, 111. 

A. H. BLANK ENTERPRISES 
Omaha, Neb. 

MIDWEST DISTRIBUTING CORP. 
Milwaukee, Wis. 

CRESCENT FILM CO. 
Kansas City, Mo. 



36 



EXHIBITORS HERALD 



60 

< C 

til o 

SI * 

CO 

Q 



43 JS <L> G 
+J ^ (5 

al 



CO 



s 

CO 

cu 

> 

'53 
cu 
G 
o 
cu 



f p » 

> CO -M 

£ *G 

J* -G • - 

43 > 

4_1 U > 

O 

c 



V 

c 

« .y >> -g 

b ft o « 
2 i} K S 

a S m 

^ *o 5 

<u o 

u > £ 



CO 
43 



CU 
> 

G 

CO 

cu 
cu 
G 

8 



CO 

u 

9 

O 
cu 

cu 

CO 

cu 



CO 

G 



<u 

CO 



O '43 



o 

° cu S O 

CU +J 

'C t-. 43 

cu ^ ^ l 

co O 3 £ 

co 'Cl 

CO i 

cu + J 



G 

cu cu 

> 43 

s £ 

co ^ 

CU (_c 

t-i CU 



CU 45 

G -e 



CO 



< 



13 iSi <u 

CU <+h — 

G S 

u CO 

CU 
CU 

"o 



G 

i cu 
G o 

CU CO 

> _ 

CO 

CO <-i 



< 



G 

CO 

cu 



CO 

G 
cu 

e 



-a a 

cu cu 

U, CO 

3 co 

43 G 

CO r* 

cu " 

*~ cu 

CO 

cu co 
CO O 

G J 

a £ 

CO *^ 

O »o 

cu 

° 8 

cu *0 
bfl O 

<- k 
O ft 

o ts 

o 

ft 
G ft 
CO 3 

co 

cu - 

° .5 
£ £ b 

r u u 

£ >; co 

CO co CQ 
^ G<43 

CO t+H ft 

+-> o CU 
O co 
v +-> O 

Q ° >> 

cu 42 

G 2 *o 

cy co cu 
^ o CJ 



O 



bo ^3 

S 2 

cO 3 
co 



CO ^ 

G si 
A +3 T3 



43 
O 



csr 

r— I 
I 

CO 

W 
Pi 
D 
H 

o 

Oh 
i 

csr 



O ^ 

^ P o 



O 

Oh 



ID fcj ^ > 

a, <: pl, a w 



H 

a. 

< CO 

a 

o 
< 



o 

u 

< 
o 



QO 

o 
a 



o 

<0X) 

u 



c 

* — - 

cu 



o 

z 

CO 



h 

o 
o 



37 




EDITORIAL &> 
EXECUTIVE 
OFFICES 

417 S 'DEARBORN ST- 
CHICAGO ILL" 

HARRISON Q248 

NEW YORK OFFICE 
1476 BROADWAY 

TEL •BBXtiLNT 5111 



EXHIBITORS 




<Wkh -which is incorporated MOTOGRAPHY 



MARTIN J-CLUIGLEY 




ALL EDITORIAL 

COPY AND 
BUSINESS CORRE- 
SPONDENCE SHOULD 
BE ADDRESSED TO 
THE CHICAGO 
OFFICE 

FORMS CLOSE AT 6P-M- 
MONDAYS 



PUBLISHER. 2r> EDITOR. 



this (Jssue 



NEWS OF THE WEEK 

Theatres Urged to Conserve Coal Until Present 
Fuel Crisis Ends 41 

Chicago City Council Aims Blow at Misleading 
Film Advertising 45 

Associated Producers Make Pledge to Trade 46 

Stanley Company Buys Hotel Site in Philadelphia 
for Film Theatre 46 

Two Members of Universal's African Expedition 
Are Killed 47 

Select Organization Preparing to Break All 
Records in 1920 48 

Lewis J. Selznick Opens National Advertising 
Drive in Magazines 49 

First Republic Pictures Feature to Be Distributed 
Soon 51 

Hobart Henley, Pathe Producer, to Seek Ex- 
hibitors' Viewpoint 52 

John H. Kunsky Enterprises Join First National 
Expansion Plans 53 

Edward Jose Selecting Players for "The Fighting 
Shepherdess" 54 

Burton Holmes Series of Films on Remaking of 
Europe Completed 55 

"Chic" Sale. Broadway Comedian, Signs Robert- 
son-Cole Contract 56 

Associated Producers Assured Full Support of 
Pathe Company 57 

Arrow to State Right the New Payton Serial 
"The Fatal Sign" 58 

First Buck Jones' Feature Will Be Published 
This Month by Fox . . . 59 

Robertson-Cole Company Ends First Year in 
Domestic Field 60 

Reports From Goldwyn Exchanges Show Suc- 
cess of Salesmen's Day 61 

"Eyes of Youth" Chicago Opening Sets New Rec- 
ord at Playhouse 63 

Metro's Second Round of "Fewer and Better" 
Pictures Completed 64 

Warner Brothers Confident Selig Serial Will 
Create Big Sensation 65 

REVIEWS 

"Jubilo," Goldwyn C, five parts, with Will Rogers 69 
"John Petticoats," Paramount-Artcraft C-D, five 

parts, with William S. Hart 69 

"A Gun Fighting Gentleman," Universal D, six 

parts, with Harry Carey 69 

"Wings of the Morning," Fox D, seven parts, 

with William Farnum 69 

"A Misfit Earl," Goldwyn C, five parts, with 

Louis Bennison 70 




"The Last of His People," Select D, five parts, 

with Mitchell Lewis 70 

"The A. B. C. of Love," Pathe D, five parts, with 

Mae Murray 70 

"Loot," Universal D, five parts, with Ora Carewe. 71 
"Scarlet Days," Paramount-Artcraft D, six parts, 

with a Griffith Cast 71 

"The Miracle of Love," Paramount-Artcraft D, 

seven parts, with Lucy Cotton 71 

"Soldiers of Fortune," Realart D, seven parts... 72 
"Eve in Exile," American D, seven parts, with 

Charlotte Walker 72 

DEPARTMENTS 

Exhibitors' Bureau 73, 74, 75, 76, 77, 78, 79, 80, 81 

What the Picture Did for Me 83, 84, 85, 86, 87, 88 

Volplaning Around N'Yawk 89, 90 

With the Procession in Los Angeles 91, 92 

Chicago Trade Events 93, 94 

Guide to Current Picture 95, 96, 97 

ADVERTISERS 

Arrow Film Corporation 26, 27 

Automatic Ticket Selling & Cash Register Co... 98 

Burston Films, Inc 29 

Celebrated Players Film Corporation 34, 35, 36 

Committee on Defense of the Screen 31 

DeVry Corporation 98 

Ebony Film Company 30 

Famous Players-Lasky Corporation 2 

First National Exhibitors Circuit, Inc 

19, 20, 21, 22, 23 

Fox Film Corporation 15, 16, 17, 18 

Gayety Comedies 33 

Goldwyn Pictures Corporation 1, 99 

Arthur S. Hyman Attractions 32, 92 

W. W. Hodkinson Corporation 24, 25 

Louis B. Mayer Productions 12 

National Poster & Printing Company 98 

Pathe Exchange, Inc 100 

Nicholas Power Company *. . . . 82 

Realart Pictures Corporation Insert 

Ritchey Lithographing Company 42 

Robertson-Cole Company Insert 

Selznick Pictures Corporation .... 5, 6, 7, 8, 9, 10, 11 

Mack Sennett 39 

United Artists Distributing Corporation 4 

United Picture Theatres of America, Inc 14 

Unity Photoplays Company 37 

Universal Film Manufacturing Company 3 

Wholesome Films Company 28 

A. F. Williams 92 



VoK 



IX 



DECEMBER 20, 1919 



Number 26 



EXHIBITORS HERALD 




THIS 



^ f RAM 



ran**" 1 



THi5 i5 conclusive proof 
4h,ai M&ck xScnnett s two reel comefe 

are Features. 



Current Production^ X Lacfyi Tailor 

/The /Speak Easy, 
Thenar Boarder 



Tn Preparation 



39 



EXHIBITORS HERALD 



HERE'S REAL TESTIMONIAL! 



To 

EXHIBITORS HERALD: 

Just to relieve myself of a few 
months worry I am enclosing check 
for three years' subscription. 

I sure do want EXHIBITORS 
HERALD for it is a magazine that is 
a credit to the trade. It's different — 
it's classy and right to the point, and 
best of all — you have the nerve to 
print the truth about everything. 

I am a stockholder in the North- 
west Circuit. 

Very truly yours, 

E. C. Smith, 
LIBERTY THEATRE, 

Dayton, Wash. 



40 




4- 



COMMENT OF THE WEEK 

By MARTI N J - QJJ I G LE Y 



Notable E vent 

THE alignment of the Dupont interests with the Gold- 
wyn Pictures corporation is more than an ordinary 
trade event. It marks the advent to this industry of a 
group of men whose names in the directory of American 
commerce and finance are synonymous with stability and 
progress. 

In coming into this industry these men, of course, ex- 
pect to make a profit; but whatever this profit may be it 
will not be so great as will be the profit to the industry 
generally through the constructive influence of their vi- 
sion, ability and experience. 

* * * 

King Exhibitor 

"C'XHIBITOES who enjoy the spotlight must be happy 
' at this time. The major ventures which have been 
submitted recently to the trade are all aimed to placate 
or intrigue the exhibitor. The evolution of the industry 
has created a condition in which the theatre man is king. 
His favor and his indulgence is solicited on every side. 
It is within his choice what company he will ride with. 

In the midst of such a condition there are light-headed 
exhibitors who are inclined to become giddy. The theatre 
certainly is the keystone of the industry but it can no 
more stand alone than can the keystone of a stone arch; it 
must be intelligently and competently supported on one 
side by the prod